商务英语参考答案

18英语专升本夜大商务英语A卷参考答案

I. Give the full name of the following (5*1’=5’)

1.ASEAN Association of South East Asian Nations

2.GDP Gross Domestic Product

3.ADB Asian Development Bank

4.PBOC People’s Bank of China

5.AIM Alternatives Investment Market

II. Fill in the blanks with the proper for ms of the words and expressions given (2’*15=30’)

1.The objective is not to provide a template for a business plan, but to give hints, based on the

experience of those who have already done it, be they entrepreneurs or investors.

2.The higher the discount, the more _incentive buyers have to pay early. Sellers can thus adjust

credit terms to influence when customers pay their bills.

3.The combination of urbanization, demand for new infrastructure, and the rapid expansion of

its manufacturing platform, has had a profound impact on China’s consumption of industrial materials and its impact on global commodity markets.

4.London’s dramatic renaissance as perhaps the world’s leading financial center has been a

well-documented phenomenon in recent years.

5.Protectionist policies do not work and the collateral damage from these policies is high.

6.During the 1980s, creating value through financial techniques (junk bonds, leveraged buyouts,

financial asset repackaging) was tried.

7.The elevator pitch is a one-paragraph description of the business, presented as if you were in

a elevator with an investor.

8.Once, one of the leading-edge high-technology firms in the world, Hewlett-packard began to

lose some of its luster in the mid-1990s.

9.They like catchy titles, tend to read in diagonals, and have a short attention span.

10.Short-term expenditures are incurred regularly in a firm’s everyday business activities.

11.They would rather look at the coherence of figures and check that they are consistent with

the strategy.

12.Determined never to be at the mercy of foreigners again, many Asian countries have since

built up huge foreign-exchange reserves as a buffer against financial shocks.

13.Some CEOs have encouraged their organizations to take large short-term risks and then

cashed out their options before the long-term problems appear.

14.They spell out previously unclear procedures for foreign purchases of Chinese companies.

15.There is a bias towards promoting those who toe the line which means the status quo

becomes entrenched deeply in the business.

16.In fact, any given manager is likely to be engaged in each of these activities during the

course of the day.

17.Ironically, one of the major reasons for its slide could be traced back to what had once been a

major strength.

18.By 1998, however, problems had become apparent, and no one could quite figure out what

was going on.

19.Mangers, by and large, focus on revenue and asset growth.

20.Consequently, many middle-managers view themselves as the protectors of the corporate

history, particularly in light of the fact that CEOs come and go more rapidly these days.

III. Questions (5’*2=10’)

1.What does the management process include?

Management is the process of planning, organizing, directing, and controlling an organization’s financial, physical, human, and information resources to achieve its goals.

2.Why are some Chinese firms such as Haier and Lenovo rapidly eating into their foreign

counterparts’ market share?

Over the past several years, many Chinese firms have been aggressively improving their services, but some foreign companies have been slow to raise service levels in accordance with the expansion of their operations. This is why some Chinese firms such as Haier and Lenovo are rapidly eating into their foreign counterparts’ market share. Some have also attributed their rise to low-price strategies, however. Some multinationals are even adopting “double standards”that seem to discriminate against Chinese consumers, especially in terms of after-sales services.

IV. Sentence Translation (3’*5=15’)

1.近月来，中国各大银行都已宣布计划，要筹集数百亿美元资金，以满足更严格的监管要

求，并在去年掀起创纪录的放贷热潮后充实自己的资本金。

2.这种网络不只能为消费者提供极速的视频下载和上网体验，还涵盖了它能开启的所有未

来经济机遇和科技机遇——不论是无人驾驶汽车，还是智能城市和智能工厂。

3.包括高盛和凯雷集团(Carlyle Group)在内的金融公司对投资限制也表示担忧，称这有可

能拖累美国经济。

4.科技公司主张，政府为了保护他们而采取的限制性措施最终可能会令美国制造业遭到惩

罚，抬高成本，减弱公司的全球竞争力。

5.中国电信设备制造商华为(Huawei)的创始人任正非坚决拒绝让华为上市，称上市公司的

股东既贪婪又短视。

V. Passage Translation (10’)

中国的政策抑制行动始于去年秋季。银行存款准备金率从6%上调到7%的决定在八月下旬宣布，九月下旬开始生效。那项举措显然未能抑制实体经济的快速增长。因此温家宝明确警告将进一步采取措施抑制银行贷款过度的势头。果然，人民银行分别在三月下旬和四月上旬

出台了第二和第三次紧缩措施。如果抑制经济过热的措施失败，势必会出现可怕的硬着陆。中国不能出现如此可怕的结果。硬着陆会带来失业和不良贷款的增加，从而直接危及创造了中国奇迹的改革。

VI. Reading Comprehension (2’*10=20’)

1-5 DCBDB 6-10 DCABB

18英语专升本夜大商务英语B卷参考答案

I. Give the full name of the following (5*1’=5’)

1.OECD Organization for Economic Cooperation and Development

2.WTO World Trade Organization

3.WWF World Wildlife Fund

4.OTC over-the-counter

5.OPEC Organization of Petroleum Exporting Countries

II. Fill in the blanks with the proper for ms of the words and expressions given (2’*20=40’)

1.Keep in mind that the first review of a business plan is an elimination process, rather than a

selection process.

2.Don’t underestimate competitor s’ability to catch up and don’t forget bricks-and-mortar

companies moving online.

3.But if reforms enacted in Singapore bolster confidence in the IMF, everybody wins — and

future anniversaries should be happy affairs.

4.Emerging markets remain vulnerable to financial-market turbulence—we saw a mild version

of this in May.

5.China’s voracious appetite for imports – up an astonishing 40% alone in 2003 – underscores

the increasingly powerful trade linkages that China exerts on the rest of the world.

6.There are risks to the global economy posed by mounting trade imbalances, especially the

US’s trade deficit (around 6% of GDP) and the soaring surpluses in emerging Asia, some European economies, and oil-producing nations.

7.Yet China, despite its economic heft, has fewer votes at the IMF than any of the G-7 nations.

8.Like may 5-year-olds, California’s Vycon corporation is going through a growth spurt.

9.But one thing that cannot be ignored is a crisis of consumer trust that has contributed to the

current lackluster performance, at least to a significant extent.

10.Many foreign firms have been aggressively expanding their operations in China over the past

several years, due to deregulation and wider access to the local market than in the past.

11.To plan for funding flows, financial managers want to know in advance the amounts of new

accounts payable as well as when they must be repaid.

12.This policy sets standards as to which buyers are eligible for what type of credit.

13. A developer of mechanical energy-storage devices (essentially batteries made of flywheels

rather than chemicals), the firm is beefing up production of some of its gadgets tenfold this

year to quench demand.

14.Too tiny to trade on New York City’s NASDAQ, the company focused instead on another

market catering to ambitious upstarts like Vycon.

15.This is why some Chinese firms such as Haier and Lenovo are rapidly eating into their

foreign counterparts’ market share.

16.Eventually, these shoddy practices will catch up with foreign firms.

17.Yahoo! managers then began fashioning alliances with such diverse partners as Reuters ,

Standard & Poor’s, and the Associated Press, RE/Max, and a wide array of information providers specializing in sports, weather, entertainment, shopping, and travel.

18.In the end, it turned out that the problem had nothing to do with quality.

19.Toshiba used to be a high flyer in China’s notebook PC market, and had a firm hold on the

top spot for four consecutive years prior to 2000.

https://www.360docs.net/doc/0314217531.html, markets should accept that the flow of capital is global and will seek out the most

efficient and effective market places.

III. Questions (5’*2=10’)

1. What can be called a clear value proposition?

A clear value proposition will answer the following:

1）What kind of business are you in?

2）What do you provide and how?

3）Who are your target customers?

2. Why did Vycon trade on AIM?

Vycon’s executives decided to sell shares to the public. But Vycon is too tiny to trade on New York City’s NASDAQ, the company focused instead on another market catering to ambitious upstarts like Vycon. London’s Alternatives Investment Market (AIM) was a “global market for small companies, and it would put the company in a good light. When the business listed on AIM in March, investors poured in $18 million, fulfilling Vycon’s best hopes.

IV. Sentence Translation (3’*5=15’)

1.中国央行的一名顾问表示，中国住房市场的问题比金融危机前的美国更为严重，因为中

国的问题结合了潜在的泡沫与社会不满的风险。

2.通用电气(General Electric)和高盛(Goldman Sachs)等行业巨头以及一些农业公司向白宫

提出了反对意见，称太平洋两岸的关税和投资限制会导致美国无缘于世界上最赚钱、增