实用商务英语写作讲义
实用商务英语讲义

《实用商务英语》讲义(总22页)--本页仅作为文档封面,使用时请直接删除即可----内页可以根据需求调整合适字体及大小--1 第一部分:基本礼貌用语1May I...,please?May I have your name,please?May I have your phone number,please?May I have your cell/mobile phone number,please? May I have your contact number,please?Cell phone number is preferable/better.May I have your business card,please?May I help you?May I have your product catalog,please?May I have a detailed introduction of X1,please?Excuse me, may I have a word with you?May I have your attention,please?May I have your a opinion,please?电话 GreetingGood morning,ABC Company,Susan speaking.May I help you?You could contact me at...be interested in sth.Ok,,I'm sending it to you.Conversation:A: Morning , ABC company. Susan speaking.May I help you?B: Hi,this is the buyer of XYZ Company.[Are you available to talk now]A: We are very interested in your X seriesMay I have your product catelog,please?B:Sure, definitely.A: May I have your name and contact number,please? Cell phone number is preferable/better.B: Sure,my name is Join Smith.You could contact me at 138 123 1234, or2 第一部分:基本礼貌2:让某人做某事。
剑桥商务英语BEC中级写作讲义

BEC中级写作电子讲义第三讲商务便函与便条审题:Mr Smith, your boss, told you to ask Ms Liu to attend a sales presentation on a new product. Write a note to Ms Liu:*saying who wants her to attend the sales presentation;*informing her when and where the sales presentation will be held有同学写成Mr Smith told me to ask who wants to attend有同学写成Please write a note to Ms Liu asking her to attend a sales presentation.一定要把题目看清楚,再下笔写。
(一)商务便函一般公司企业往往都印有按照自己公司风格的商业便函,请看下列例子:大企业往往拥有许多分支机构,其商务便函信笺就包含较多的内容,如:商务便函一般由以下几个部分组成:1、Memo:Memo是Memorandum缩写,因此也可以用Memorandum,此外还有Internal Memorandum和Interoffice Memorandum,其意思都是一样的。
2、To:这一标题后面应写收信人的姓名与职衔,姓名前可以用尊称或不用,如:To:Mr. John Smith,Sales Manager3、From:这一标题后应写发信人的姓名与职衔:职衔可根据需要决定写或不写,但姓名前不要用尊称。
4、Date:日期的写法同书信里日期写法的要求完全一样,不要用数字来表示月份。
5、Subject:这一标题后是写事由的,即用一个或几个词汇简单概括便函的内容,以便查阅。
事由必须简洁明了,不要用完整的句子,如:Changes in Travel Advance FormPromotion of StaffVacation ScheduleParticipation in Training Programmes6、Message商务便函还可以根据实际需要在末尾增加发信人的姓名首字母、附件、副本抄送等。
BEC写作辅导上课讲义

格式
1. 便条(note) Alice Meeting with Maurice Varney cancelled. Could we meet on the 2 May. David
第七条原则:体谅(Consideration)
要把握书写时的“体谅”原则,首先要求 写信人持有“You-attitude”,而不是“WeYouattitude”,也就是要多站在对方的立场上措辞, 给予对方充分的体谅和照顾,始终考虑到对方 的愿望,要求以及读信时的感受。
商务英语写作要求既筒短扼要, 商务英语写作要求既筒短扼要 , 又不失完整与清楚明白, 又不失完整与清楚明白 , 还要包括必要 的礼貌。 的礼貌。
(2) 准确的措词和信息
商务英语写作一般使用常用的商业术语,应该特别 注意措词和信息的正确性。
(3) 正确的语法和标点符号
常见的语法错误一般出现在以下几个方面:①主谓 之间的一致关系②代词与先行词之间的一致关系③悬 垂句④修饰语与被修饰语之间的一致关系⑤状语的位 置
(4)正确的拼写 正确的拼写
第二条原则:清楚(Clearness)
示例2 [题目要求] telling him what furniture you need [答案] I need some furniture. [点评] 上面的写法没有真正回答what这个问题,即没 有告诉读者到底需要什么家具。这让读者无法为你采 购到你所需的家具。 [正确答案] I need an office chair, a desk and a filing cabinet. 示例3 [题目要求] asking for the price and the possibility of a bigger discount. [答案] I hope that you can give me a bigger discount since we place more adverts. [正确答案] In addition, I would be grateful if you could quote us a new price and offer us a 10% discount considering the larger number of issues in which we place the adverts.
商务英语写作讲义

商务英语写作讲义
第一章 写作基本常识
第 1.1 讲 过程与基本要求
第 1.2 讲 商务英语写作的基本要求
原 则 : correcteness clarity conciseness concreteness conylesteness courtesy
○1 correcteness : 改写下列一段话: The first main prevention method that can help our company eliminate employee theft is to perform pre-employment screening of all applicants for positions with our company. This can be a major aid to our company. Which screening technique used in the hiring process is a very important decision because it will either decrease the amount of theft or even Increase it if we are not careful in hiring. We need to hire applicants for positions who have the proper work skills required for the positions and for being successful in the jobs, and applicants who have job-related values in areas such as integrity, service, and safety to ensure that there is less chance that they will engage in employee theft. To ensure this, we need to use pre-employment screening techniques that identify job candidates who possess the qualities of integrity, service, and safety, as demonstrated in their past job performance.
商务英语写作讲义Unit14MeetingAgenda

►报告中发现的问题.
►The quotation received from … ►从…(公司)收到的报价单/ 报表
►To review = to evaluate = to examine
►审查,评估
►The progress of sales program ►销售进展情况
Activity 5
Machine Tools Ltd. / the quotation from Ishiboda Machine Tools Ltd. / the price list received from Ishiboda Machine Tools Ltd. ►To review / To evaluate / To examine ►the next meeting / the meeting next time
►7), 1), 5), 2), 6), 4), 3)
Activity 6
►1. the meeting held at 2:00 ►2. matters arising from the report /
problems found in the report ►3. questions discussed last week /
►2. records, meetings
Activity 3
►The structure of a meeting agenda: 7, 12, 3, 4, 15, 9
►The structure of a meeting minute: 5, 14, 8, 6, 11, 2, 13, 1, 10
►2. problems discussed last time ►3. your inquiry dated Mar. 20,
实用商务英语写作课件-Unit 10Business Proposal

Categorization
Solicited proposal: It is submitted to echo requests for such proposals.
Text of proposal
Problem and purpose
It briefly offers the problem or the purpose of the project.
Execution plan
1) It is the core of the proposal which attract the most attention of the readers. The writer needs to describe his plan for the execution of the proposed project or the solving of the problem.
Unsolicited proposal: It is submitted to an enterprise or organization to solve a problem or launch a new project.
Layout
Prefatory part Text of proposal Appendix
related RFP.
Prefatory part
Abstract or executive summary
It gives the addressee a brief picture of the proposal by highlighting the key points.
实用商务英语讲义

1 第一部分:基本礼貌用语1May I...,please?May I have your name,please?May I have your phone number,please?May I have your cell/mobile phone number,please?May I have your contact number,please?Cell phone number is preferable/better.May I have your business card,please?May I help you?May I have your product catalog,please?May I have a detailed introduction of X1,please?Excuse me, may I have a word with you?May I have your attention,please?May I have your a opinion,please?电话GreetingGood morning,ABC Company,Susan speaking.May I help you?You could contact me at...be interested in sth.Ok,Mr.Smith,I'm sending it to you.Conversation:A: Morning , ABC company. Susan speaking.May I help you?B: Hi,this is the buyer of XYZ Company.[Are you available to talk now?]A: We are very interested in your X seriesMay I have your product catelog,please?B:Sure, definitely.A: May I have your name and contact number,please?Cell phone number is preferable/better.B: Sure,my name is Join Smith.You could contact me at 138 123 1234, orjohn.2 第一部分:基本礼貌2:让某人做某事。
商务英语 BEC写作(超详细讲义)

BEC初级写作第一课时BEC写作概述BEC写作简介:写作考试与阅读共同进行,建议占用30分钟,写作分数占总成绩的25%。
1写作目的与要求1 Can make notes that are useful to both him/herself and to colleagues.2 Can write most letters he/she is likely to be asked to do; such errors as occur will not preventunderstanding of the message.更多的报名信息和成绩查询方法请上网了解:教育部考试中心2测试范围与选材1、身份介绍(Personal Identification)2、工作环境与日常事务(The office,general business,environment and routine)3、接待与闲暇活动(Entertainment of clients,free time,relationships with colleagues and clients)4、商务旅行(Travel)5、健康(Health)6、购买与销售(Buying and selling)7、公司结构、系统及程序(Company structures,systems,processes)8、产品与服务(Products and services)9、成果与成就(Results and achievements)其外,还会涉及其他的一般商务话题(Business issues)。
3测试题型分析BEC初级考试写作部分的试题包括两项内容:第一项要求写一则30—40词的商务便函或商务便条;第二项要求写一篇60—80词的商务书信或商务报告。
下表是剑桥ESOL提供的考试说明列出的BEC初级考试写作部分的试题种类和格式。
题型:1.商务便条、便函类;2. 商务书信类注意:BEC不是单纯的英语考试,也不是考察商务知识。
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架起涉外沟通的桥梁: 实用商务英语写作Contents 目录Part 1概述 (An Overview)常用商务文件类型 ( Categories of Commonly Used Business Documents)Part 2 写作要点解析1.公司概况(节选) (Corporate Overview)2. 简历 (Resume/CV)3. 会议纪要 (Minutes of Meeting/MOM)4. 授权书 (LOA/POA)5. 实习证明 (Certificate of Internship)6. 招标邀请书(IFB)与投标函(Bid Cover Letter)7. 感谢信 (Letter of Acknowledgement)8. 电子邮件(E-mails)附:银行保函 (Bank Guarantee)Part 3 练习题Part 1 概述 (An Overview)常用商务文件类型 (Commonly Used Business Documents)●报告/说明类---Corporate Overview (公司概况)---Prospectus (招股说明书)---Resume/CV (简历)---ITB (投标须知)---Reports (报告,如,周报,月报,年报)---Notice (通知)---Request (请示)●契约类---Contract (合同)---Agreement (协议)---Letter of Intent (意向书)---M inutes of Meeting (会议纪要)---Framework Agreement (框架协议)---Memorandum of Understanding (MOU )备忘录●证明类---Power of Attorney (授权书)---Letter of Authorization (授权书)---Notarization (公证书)---Certificate of internship (实习证明)●商务信函类 (business letters )➢日常生活方面---offer letter (录用函)---letter of invitation (邀请函)---letter of recommendation (推荐信)➢市场营销方面---letter of promotion 促销函---follow-up letter 跟踪函➢国际贸易方面---enquiry (询价函)---offer 报盘---counteroffer 还盘---performance security (履约保函)➢国际项目方面---IFB (招标函/投标邀请书)---bid cover Letter (投标函)---bid bond 投标保函---letter of award/LOA (中标通知书)---letter of acknowledgement (感谢信)---bank guarantee (银行保函)---parent company guarantee (母公司保函)●电子邮件 (E-mails)Part 2 写作要点解析1.公司概况(节选) (Corporate Overview)简要说明(Instructions)a.about usb.总分 (总) 结构c.复合句的使用⏹定语从句⏹非谓语动词--现在分词--过去分词--动名词--动词不定式⏹介词短语 (with 等)⏹同位语(或同位语从句)Sample 1哈里伯顿公司简介(Corporate Profile)Founded in1919, Halliburton is one of the world's largest providers of products and services to the energy industry. With more than75,000 employees, representing140 nationalities in over 80 countries, the company serves the upstream oil and gas industry throughout the lifecycle of the reservoir --- from locating hydrocarbons and managing geological data, to drilling and formation evaluation, well construction and completion, and optimizing production through the life of the field…….汉语式思维下的翻译:Halliburton was founded in1919. It is one of the world's largest providers of products and services to the energyindustry.It has (With more than)75,000 employees. They represent (representing)140 nationalities in over 80 countries. The company serves the upstream oil and gas industry throughout the lifecycle of the reservoir……Sample 2“香港故事”于2001年开幕, 从筹划至开幕需时共六年, 耗资一亿九千万港元。
展览占地七千平方米, 由8个展区组成, 介绍香港的自然生态, 民间风俗及历史发展。
展览以多媒体节目配合文物展示, 趣味与知识并重, 让大家真切地感受不同年代的历史氛围。
我们诚邀您一起穿梭于这个跨越4亿年的历史文化之旅……Opened in 2001 after six years of planning and work on site and at a cost of HK$ 190 million, “The Hong Kong Story”exhibition covers a floor area of 7,000 square meters which houses 8 eight galleries introducing Hong Kong’s natural environment, folk traditions and historical developments of Hong Kong through exhibits that are complemented with multimedia programs to offer a vivid and intellectually stimulating experience of authentic atmosphere of different eras.Come and explore Hong Kong’s historical and cultural journey that spans 400 million years…….2.简历 (Resume/CV)简要说明(Instructions)1. Differences between the two➢Resume(exactly written as résumé)for job-hunting in business circleCV (fully written as curriculum vitae)to apply for academic positions➢Resume means 简历with a length nomore than 2 pages.CV means 履历, usually longer than 2pages .➢CV is popular in European countries;Resume is popular in USA except forapplying for a position in universities.2. Requirements for writing a resume/CV➢concise linguistically with a clear-cutobjective➢highlight your strong points (selling points) to be unique and impressive➢from the latest to something previous➢availability of details preferred Sample: a popular mode of ResumeResume (of XXX)Name of Candidate: (First name + Surname) Sex (gender):Date & Place of Birth:Add: (from the nearest to the farthest withpostal code before country name) Phone No.:Cell No.:Email:Objective: (positions proposed)e.g. a sales management position where mycross-cultural relationship building, team facilitation and advanced technical skills will be continually challenged ……Work experienceYear XXX – present, (name of employer, your position, a description of your position with details preferred, usually starting with verbs)Year XXX–Year XXX,……Educational backgroundYear XXX – present, (name of school, your major, academic degree, usually starting with verbs)Year XXX–Year XXX,……(prior to middle school education)Awards & Societies/Clubs: (if any)(year, name or title, positions, etc.)Publications: (if available)(year, name or title, co-writers, etc. )Personal profile:✓Capabilitieswith better interpersonal skills, be skilled in communication, good teamwork, DIY,a dynamic, talented leader, be skilled incomputer software….✓hobbies & specialtiesSome Recommended Expressions Mature,dynamic and honest.思想成熟、精明能干、为人诚实Ability to work independent1y,mature and resourcefu1.能够独立工作、思想成熟、应变能力强A stable personality and high sense of responsibility个性稳重、具高度责任感Work well with a multi-cultural and diverse work force.能与不同文化背景的工作人员合作愉快, 出色工作Initiative,independent with good communication skill.积极主动, 独立能力强,并有良好沟通技能Willing to work under pressure with leadership quality.愿意在压力下工作,具备领导素质Willing to assume responsibilities.敢于担当, 勇挑重担Self-motivated with strong interpersonal skills.上进心强,并具丰富的人际交往技巧Energetic,fashion-minded person.精力充沛、思想新潮Strong determination to succeed.有获得成功的坚定决心Strong leadership skills.有极强的领导艺术Highly-motivated and reliable person with excellent health and pleasant personality.上进心强又可靠者,并且身体健康、性格开朗The ability to initiate and operate independently.有创业能力,并能独立开展工作Strong leadership skill while possessing a great team spirit.有很高的领导艺术和很强的团队精神3.会议纪要 (Minutes of Meeting/MOM)简要说明(Instructions)会议纪要是正式的文件,具有法律效力(legal force)。