1.What is hospitality industry 认识饭店与旅游服务业
tourism和hospitality概念研究
Tourism 和Hospitality概念研究Key WordsTourism 和Hospitality是旅游餐馆及相关领域中最为广泛使用的词汇，有时单独使用，有时与此同时Tourism 合并起来使用，同时也是最不严谨，经常混消的两个词汇。
由于概念的模糊，导致在其的使用理解以及实践中出现混乱。
本文旨在对上述二词的词源及在实践中的使用分析研究，以进一步澄清混，还其本来面目。
一、混乱的概念解释在实践和理论界，人们经常可以看到这样的表述，认为“旅游业是世界最大的产业”（美国旅馆与汽旅馆协会，1993）或“世界是最大的雇主”（Gatty 1993）。
Tourism一词国内通行的译法为旅游，Hospitality则译法较多，诸如接待业、饭店业，较为普通的译为饭店业。
按此逻辑推理即旅行者寻求需要的目的地（称为旅游），在他们停留期间需要住宿设施（饭店业），然而，此逻辑的错误在于并非所有的旅行者都是旅游者，饭店的客人也不全是旅行者，为客服务并不完全满足“Hospitality”的条件，甚至William Safire(1997)在其纽约时代杂志“词汇”专栏中也未能清楚地解释Tourism 和Hospitality的区别，他认为Tourism 是Hospitality的一个组成部分。
混消的另一面在于美法国家中开设相专业的名称叫法，一些学校使用Hospitality，一些使用Hotel或Restaurant，有些使用旅馆或旅行，不一而足。
而该专业毕业生的去向也较混乱，如公司餐厅，医院甚至监狱的饮食部门等等。
那么这种人是否可称为传统意义上的施行者。
混乱的又一方面体现在实践中，尽管这两词广泛使用，然而美国采取政府产业分类（SIC），体系中既无Hospitality也无Tourism，事实上，SIC素行系统将构成Hospitality和Tourism 的有关组分属于不同产业名下，如餐馆业归在“零售业”。
饭店、旅馆、宿营地等住宿设施归于服务业。
旅游饭店的名词解释
旅游饭店的名词解释旅游饭店是指专门为旅游目的地的游客提供住宿和餐饮服务的建筑物或设施。
这些饭店通常位于传统旅游景点或城市中心，为游客提供舒适的住宿环境和多样的餐饮选择。
下面将从饭店的不同类型、服务内容、特色设施以及行业发展趋势等方面对旅游饭店进行深入解析。
一、饭店的类型旅游饭店的类型多种多样，根据不同的旅游目的地和客群需求，可以分为豪华酒店、度假酒店、民宿和青年旅舍等。
1. 豪华酒店：大多位于城市的中心地带或著名的旅游景点周边，提供高端奢华的住宿和服务体验。
豪华酒店通常配备豪华客房、会议宴会设施、餐厅和健身中心等。
2. 度假酒店：位于风景秀丽的度假目的地，专注于提供休闲度假体验。
度假酒店通常拥有宽敞舒适的客房、私人海滩或高尔夫球场等特色设施。
3. 民宿：通常由当地居民出租自己的房屋或闲置房间给游客，给游客提供更贴近当地文化和生活方式的住宿体验。
民宿通常具有独特的设计风格，提供家庭式的住宿环境。
4. 青年旅舍：以经济实惠的价格和社交氛围而闻名，主要面向年轻旅行者和背包客。
青年旅舍通常提供共用的卧室和浴室，提供便捷的住宿选择和机会结交其他旅行者。
二、服务内容旅游饭店的服务内容除了提供住宿外，还包括餐饮、接送、导游以及其他增值服务。
1. 餐饮：旅游饭店通常提供多种餐饮选择，包括自助餐、特色餐厅、酒吧等，以满足不同客人的口味和需求。
2. 接送服务：为了方便客人的出行，一些旅游饭店提供机场、火车站、景点等地的接送服务，以提高客人的旅行便利性和舒适度。
3. 导游服务：旅游饭店可以安排专业导游为客人提供参观旅游景点的解说和导览，帮助客人更好地了解当地的历史、文化和风土人情。
4. 其他增值服务：旅游饭店还可能提供spa按摩、健身房、商务中心、游泳池以及其他娱乐设施等，以满足客人的休闲和娱乐需求。
三、特色设施和服务为了提升竞争力和客户体验，旅游饭店通常提供一些独特的设施和服务。
1. 游泳池和水疗中心：为了让客人在度假期间能够放松身心，一些度假酒店配备了豪华的游泳池和水疗中心，提供各种放松、按摩和护理的服务。
英语作文-洞悉旅游饭店行业的市场竞争与机遇
英语作文-洞悉旅游饭店行业的市场竞争与机遇The hospitality industry, particularly the hotel sector, is a vibrant field characterized by intense competition and significant opportunities. In the realm of tourism, hotels play a pivotal role as they provide a home away from home for travelers. Understanding the market dynamics of this industry is crucial for any stakeholder looking to thrive and capitalize on the potential it holds.Market Competition。
The hotel industry is marked by a high level of competition. With a plethora of options available to travelers, from luxury resorts to budget-friendly hostels, the battle to win over customers is fierce. Hotels compete on various fronts, including price, location, amenities, and unique experiences. The advent of online booking platforms has intensified this competition, making price comparisons and reviews readily accessible to potential guests.To stay competitive, hotels must innovate and differentiate themselves. This can be achieved through exceptional customer service, investing in technology to streamline operations and enhance the guest experience, or by offering unique packages and experiences that cannot be found elsewhere. Sustainability has also become a competitive edge, as more travelers seek eco-friendly accommodations.Opportunities。
1.What is hospitality industry 认识饭店与旅游服务业
洲际国际酒店集团 Intercontinental Hotels Group
旗下主要品牌： • 洲际Intercontinental • 皇冠Crowne Plaza • 假日Holiday Inn • 快捷Express by Holiday Inn
洲际国际酒店集团 Intercontinental Hotels Group
旗下主要品牌： • 希尔顿（HILTON HOTEL） • 港丽（CONRAD HOTELS） • 斯堪的克（SCANDIC） • 双树（DOUBLE TREE）, • 大使套房酒店（EMBASSY SUITE） • 家木套房酒店（HOMEWOOD SUITE） • 哈里逊会议中心（HARRISON CONFERENCE CENTER） • 庭园旅馆（GARDEN INN） • 汉普顿旅馆（HAMPTON INN AND SUITES） • 希尔顿度假俱乐部（HILTON GRAND VACATIONS CLUB）
广告语： Holiday Inn：Be yourself. 自在自我 Intercontinental：We know what it takes 明白所需，满足所想
万豪国际酒店集团公司
Marriott International, Inc. Hotels
旗下主要品牌： • 丽思卡尔顿 （Ritz-Carlton） • J.W万豪（JW Marriott Hotels & Resorts） • 万豪（Marriott Hotels & Resorts） • 万丽（Renaissance Hotels & Resorts） • 万怡（Courtyard） • 万豪居家（Residence Inn） • 万豪费尔菲得（Fairfield Inn）, • 万豪唐普雷斯（Towne Place Suites） • 万豪春丘（Spring Hill Suites） • 万豪渡假俱乐部（Marriott Vacation Club） • 华美达（Ramada Plaza）
英语作文-探索旅游饭店行业的发展模式与机遇
英语作文-探索旅游饭店行业的发展模式与机遇The tourism and hospitality industry has witnessed dynamic transformations in recent years, driven by evolving consumer preferences and technological advancements. Within this landscape, the hotel sector stands out as a pivotal player, constantly adapting to meet new demands and capitalize on emerging opportunities.Historically, hotels have functioned primarily as accommodation providers, offering a place to stay for travelers. However, the modern traveler seeks more than just a bed and shelter—they crave experiences, personalized services, and a deep connection with their surroundings. This shift has prompted hotels to reevaluate their business models, focusing not only on comfort and convenience but also on creating memorable experiences that resonate with guests long after their stay.One of the prominent trends shaping the hotel industry is the rise of experiential travel. Today's guests are eager to immerse themselves in local culture, cuisine, and activities. As a response, hotels are integrating local elements into their offerings, whether through curated city tours, culinary workshops with renowned chefs, or partnerships with local artisans. By offering these authentic experiences, hotels not only differentiate themselves but also cater to the growing segment of travelers seeking meaningful engagements.Moreover, sustainability has emerged as a critical factor influencing consumer choices and industry practices. Hotels are increasingly adopting eco-friendly initiatives, such as energy-efficient buildings, waste reduction programs, and locally sourced materials. These efforts not only appeal to environmentally conscious guests but also contribute to cost savings and regulatory compliance in the long term.Another significant development is the advent of technology in enhancing guest experiences and operational efficiency. Mobile apps now allow guests to check-inremotely, customize room preferences, and access concierge services from their smartphones. Furthermore, artificial intelligence and data analytics enable hotels to personalize recommendations, anticipate guest needs, and streamline backend operations, thereby improving overall service delivery.Furthermore, the concept of "bleisure" travel has gained prominence, where travelers combine business trips with leisure activities. This trend presents hotels with opportunities to offer versatile spaces that cater to both work and relaxation, such as co-working lounges, flexible meeting rooms, and wellness amenities. By accommodating the dual needs of business and leisure travelers, hotels can maximize occupancy and revenue streams throughout the year.Additionally, the COVID-19 pandemic has accelerated digital transformation within the hospitality sector. Contactless check-ins, enhanced cleaning protocols, and flexible booking policies have become standard practices to reassure guests and adapt to changing health guidelines. This period has underscored the importance of agility and resilience in hotel operations, prompting establishments to innovate and diversify their offerings to maintain competitiveness.Looking ahead, the future of the hotel industry appears promising yet challenging. As global travel rebounds and consumer expectations continue to evolve, hotels must remain agile, adaptive, and customer-centric. Embracing sustainability, leveraging technology, and delivering authentic experiences will be crucial in navigating the complexities of the post-pandemic era and beyond.In conclusion, the hotel industry is undergoing a profound transformation driven by shifting consumer preferences, technological advancements, and evolving global dynamics. By embracing innovation, sustainability, and personalized experiences, hotels can position themselves at the forefront of this evolving landscape, seizing opportunities and redefining the standard for hospitality excellence.。
旅游饭店服务技能大赛服务英语题库
旅游饭店服务技能大赛服务英语题库1. What is the importance of customer service in the hospitality industry?2. How would you handle a situation where a guest is complaining about the quality of their room?3. What steps do you take to ensure guest satisfaction during their stay?4. How do you prioritize tasks when serving multiple guests at once?5. What is your approach to handling difficult or demanding guests?6. How do you handle a situation where a guest has a special request or preference?7. Describe a time when you had to go above and beyond to meet a guest's needs.8. How do you handle a situation where a guest is dissatisfied witha meal at the restaurant?9. How do you handle a situation where a guest has lost their belongings in the hotel?10. What strategies do you use to upsell hotel services or amenities to guests?11. How do you handle a situation where a guest is being disruptive or disturbing other guests?12. Describe a time when you had to resolve a conflict between two guests?13. How do you ensure that you are providing personalized service to each guest?14. How do you handle a situation where a guest is requesting a refund for their stay?15. What steps do you take to ensure the safety and security of guests at the hotel?16. How do you handle a situation where a guest has encountered a maintenance issue in their room?17. How would you handle a situation where a guest is asking for recommendations for local attractions or activities?18. Describe a time when you had to handle a difficult or stressful situation at the front desk?19. How do you handle a situation where a guest is requesting a late check-out?20. What steps do you take to build rapport and establish a connection with guests?当人们面临一项艰巨的任务或面临困境时，往往需要坚定的意志去克服困难和逆境。
关于酒店行业在旅游中的作用英语作文
关于酒店行业在旅游中的作用英语作文The Role of the Hotel Industry in TourismThe hotel industry plays a crucial role in the tourism sector, providing accommodation, amenities, and services to travelers. Here are some details on the importance of the hotel industry in tourism:1. Accommodation: The hotel industry is primarily responsible for providing lodging facilities to tourists. Hotels offer a range of options, from budget to luxury, catering to different travel preferences and budgets. They ensure that tourists have a comfortable place to stay during their travels.2. Economic impact: The hotel industry contributes significantly to the economy of a tourist destination. It generates employment opportunities by hiring staff for various departments such as front desk, housekeeping, and food services. Additionally, hotels often source local products and services, supporting local businesses and stimulating the local economy.3. Tourist experience: Hotels enhance the overall tourist experience by providing essential amenities and services. These include Wi-Fi, room service, concierge assistance, fitness centers, swimming pools, and more. Good accommodation enhances the enjoyment and comfort of travelers, making their trip more memorable.4. Destination promotion: Hotels are essential for destination promotion and marketing. They often collaborate with tourism authorities to promote local attractions, organize tour packages, and offer recommendations to guests. By showcasing the unique features and attractions of a destination, hotels play a vital role in attracting tourists.5. Revenue generation: The hotel industry generates significant revenue through room bookings, dining services, and additional facilities. This revenue contributes to the overall development of the tourism sector, as well as the economy of the local community. The financial gains from the hotel industry can be allocated towards improving infrastructure, preserving cultural heritage, and further developing tourism-related activities.In conclusion, the hotel industry is a crucial component of the tourism sector, providing accommodation, facilities, and services that enhance the overall travel experience. It contributes to the economy, promotes destinations, and plays a pivotal role in attracting visitors.。
英语作文-旅游饭店行业：引领时代的发展引擎
英语作文-旅游饭店行业：引领时代的发展引擎The tourism and hospitality industry, particularly the hotel sector, stands as a pivotal force driving the evolution of our modern era. It plays a multifaceted role not only in accommodating travelers but also in shaping cultural exchange, economic growth, and environmental sustainability worldwide.Hotels today are not merely places of accommodation but serve as cultural ambassadors, welcoming visitors from diverse backgrounds and offering them a taste of local traditions alongside international standards of hospitality. They embody the fusion of comfort and cultural immersion, providing spaces where guests can relax, rejuvenate, and explore.In recent years, the hotel industry has witnessed significant transformations driven by technological advancements and changing consumer preferences. The advent of digital platforms and online booking systems has revolutionized how travelers interact with hotels, making reservations more accessible and transparent than ever before. This digital landscape has not only streamlined operations but also enhanced the overall guest experience through personalized services and real-time feedback mechanisms.Moreover, sustainability has emerged as a defining principle within the hospitality sector. Hotels are increasingly adopting eco-friendly practices, from energy-efficient designs to waste reduction initiatives and locally sourced materials. By integrating sustainability into their core operations, hotels not only contribute to environmental conservation but also appeal to the growing segment of conscientious travelers seeking responsible tourism options.Furthermore, the concept of luxury in hotels has evolved beyond opulence to encompass bespoke experiences and personalized services. Modern travelers crave authenticity and seek accommodations that offer unique insights into local culture andheritage. As a result, boutique hotels and eco-lodges have gained popularity, providing intimate settings that cater to individual tastes and preferences.In the realm of technology, artificial intelligence and big data analytics are reshaping the landscape of hotel management. From predictive analytics for demand forecasting to AI-driven chatbots for customer service, these innovations optimize operational efficiency and enhance the guest experience. Virtual reality tours and augmented reality applications are also becoming commonplace, offering prospective guests immersive previews of hotel facilities and local attractions.The COVID-19 pandemic served as a catalyst for further innovation within the hotel industry. Enhanced hygiene protocols, contactless check-ins, and flexible booking policies have become standard practices to ensure guest safety and confidence. Hotels have adapted swiftly, demonstrating resilience and agility in navigating unprecedented challenges while maintaining service excellence.Looking ahead, the future of the hotel industry appears dynamic and promising. Emerging trends such as wellness tourism, digital nomadism, and experiential travel are reshaping traveler expectations and driving demand for innovative hospitality solutions. Hotels are increasingly becoming hubs of creativity and collaboration, hosting events, conferences, and cultural initiatives that enrich both guests and local communities.In conclusion, the tourism and hospitality industry, with hotels at its forefront, continues to evolve as a driving force of global progress. Through innovation, sustainability, and a commitment to exceptional guest experiences, hotels not only meet the needs of today's travelers but also lead the way in shaping the future of travel and cultural exchange. As integral components of the global economy and society, hotels are poised to continue their transformative journey, embracing change and setting new standards for excellence in hospitality worldwide.。
英语作文-旅游饭店行业：迎来崭新的发展篇章
英语作文-旅游饭店行业：迎来崭新的发展篇章In recent years, the hospitality industry, particularly the sector focused on tourism and hotels, has witnessed a profound transformation marked by innovation and evolution. This paradigm shift is driven by technological advancements, changing consumer preferences, and a growing awareness of sustainability. These factors collectively propel the tourism and hotel industry into a new era of development and opportunity.Technological advancements have revolutionized every aspect of the hospitality experience. From online booking platforms to smart room features, technology has significantly enhanced customer convenience and operational efficiency within hotels. Guests can now seamlessly book accommodations, check-in digitally, and personalize their stay preferences through mobile apps. Moreover, the integration of Internet of Things (IoT) devices allows for a more responsive and interconnected hotel environment, where room settings adjust automatically to meet individual guest preferences.Alongside technological innovations, there has been a notable shift in consumer preferences towards more personalized and experiential travel. Modern travelers seek unique and authentic experiences that go beyond mere accommodation. This trend has led hotels to diversify their offerings, from curated local experiences to themed accommodations that reflect the cultural essence of their locations. By catering to these evolving preferences, hotels not only attract more discerning guests but also foster a deeper connection with the local community and culture.Furthermore, sustainability has emerged as a cornerstone of the contemporary hospitality industry. Increasingly, hotels are adopting environmentally friendly practices to minimize their carbon footprint and conserve natural resources. This includes initiatives such as energy-efficient building designs, waste reduction programs, and partnerships with local suppliers to promote sustainable tourism practices. Guests aremore inclined to choose eco-conscious hotels that prioritize environmental responsibility, thereby driving the industry towards a greener and more sustainable future.In addition to technological and sustainability trends, the COVID-19 pandemic has profoundly reshaped the landscape of the tourism and hotel industry. Health and safety measures have become paramount, influencing everything from cleaning protocols to guest interactions. Hotels have swiftly adapted by implementing rigorous hygiene standards, contactless services, and flexible booking policies to ensure guest safety and confidence. This adaptability has not only helped hotels navigate the challenges posed by the pandemic but also set new standards for operational resilience and guest care.Looking ahead, the future of the tourism and hotel industry appears promising yet dynamic. Continued advancements in technology, coupled with a heightened focus on sustainability and safety, will further shape the industry's trajectory. Hotels that embrace innovation, cater to evolving consumer preferences, and prioritize sustainability will likely thrive in this competitive landscape. Moreover, ongoing global trends, such as the rise of remote work and digital nomadism, present new opportunities for hotels to diversify their clientele and offerings.In conclusion, the tourism and hotel industry is entering a new era characterized by innovation, personalized experiences, sustainability, and resilience. By embracing these transformative forces, hotels can not only meet the expectations of modern travelers but also contribute positively to the communities they serve. As the industry continues to evolve, adaptation and forward-thinking strategies will be key to sustaining growth and relevance in an increasingly interconnected world.。
关于我对酒店和酒店工作的认识英语作文
关于我对酒店和酒店工作的认识英语作文全文共3篇示例，供读者参考篇1Hotels play an essential role in the hospitality industry, providing accommodation, food, and various services to travelers and tourists. As a hotel management student, I have gained valuable insights into the world of hotels and the different aspects of hotel work.First and foremost, hotels are not just buildings with rooms to stay in; they are complex organizations that require careful management and attention to detail. From front desk operations to housekeeping, food and beverage services, and event planning, hotels involve a wide range of departments that need to work together seamlessly to provide guests with a pleasant and comfortable experience.In terms of hotel work, it can be both challenging and rewarding. Working in a hotel requires excellent communication and interpersonal skills, as employees have to interact with guests from different backgrounds and cultures on a daily basis. Whether it's checking guests in, serving meals in the restaurant,or handling customer complaints, hotel staff need to be professional, courteous, and efficient in their duties.Furthermore, working in a hotel also involves a lot of teamwork and coordination. Each department plays a crucial role in ensuring the smooth operation of the hotel, and employees need to collaborate and support each other to deliver the best possible service to guests. It's essential for everyone to work together towards a common goal of creating a positive and memorable guest experience.Additionally, hotels offer a wide range of career opportunities for individuals with different skills and interests. Whether you're passionate about food and beverage, event planning, sales and marketing, or operations and management, there's a role for everyone in the hotel industry. With the right training and experience, you can progress and advance in your career within the hotel sector.In conclusion, my understanding of hotels and hotel work has expanded greatly through my studies and practical experiences. I have learned that hotels are more than just places to stay; they are dynamic organizations that require dedication, hard work, and a commitment to excellence. Working in a hotel can be challenging at times, but it's also incredibly rewarding tobe able to create memorable experiences for guests and contribute to the success of the hospitality industry. I look forward to continuing my journey in the hotel sector and exploring the many opportunities it has to offer.篇2The hotel industry is a dynamic and vibrant sector that plays a crucial role in the global economy. As a budding professional in the hospitality field, my understanding of hotels and hotel work has evolved significantly over the years. In this essay, I will delve into my insights and reflections on the intricacies of the hotel industry and the diverse range of roles and responsibilities that come with working in a hotel.First and foremost, hotels are more than just buildings with rooms for guests to stay in; they are complex establishments that provide a wide range of services to cater to the diverse needs of travelers. From accommodation and dining to leisure facilities and event hosting, hotels are multifaceted businesses that require meticulous planning and execution to deliver a seamless guest experience. As such, my appreciation for the intricacies of hotel operations has grown as I've learned more about the various departments and functions that work together to keep a hotel running smoothly.One of the key aspects that I've come to understand about working in a hotel is the importance of customer service. As the face of the hotel, frontline staff members are responsible for creating a positive and memorable experience for guests. From the receptionist welcoming guests at the front desk to the housekeeper ensuring clean and comfortable rooms, every staff member plays a crucial role in shaping the overall guest experience. Through my own experiences working in a hotel, I have learned the value of effective communication, empathy, and problem-solving skills in delivering exceptional customer service.Furthermore, I have gained a deeper appreciation for the teamwork and collaboration required in a hotel setting. With multiple departments and individuals working together towards a common goal, effective teamwork is essential for ensuring operational efficiency and guest satisfaction. Whether it's coordinating with housekeeping to prepare rooms for new arrivals or collaborating with the kitchen staff to cater to guest dietary preferences, successful teamwork is the linchpin that keeps a hotel running smoothly.In addition to customer service and teamwork, I have also developed an understanding of the diverse career opportunitiesavailable in the hotel industry. From entry-level positions such as front desk clerk and bellhop to managerial roles like hotel manager and director of operations, there is a wide range of career paths to explore within the hotel sector. As I continue to pursue my studies and gain practical experience in the field, I am excited about the prospects for growth and development in my career in the hotel industry.In conclusion, my journey in the hotel industry has been a rewarding and enlightening experience that has deepened my understanding and appreciation of hotels and hotel work. Through my interactions with guests, colleagues, and mentors, I have gained valuable insights into the complexities and challenges of working in a hotel setting. As I look towards the future, I am excited about the opportunities for growth and advancement that the hotel industry offers, and I am committed to honing my skills and knowledge to excel in this dynamic and ever-evolving field.篇3My Understanding of Hotels and Hotel WorkHotels play a significant role in the hospitality industry, offering accommodation, food, and other services to travelersand guests from all over the world. As someone who has worked in the hotel industry for several years, I have gained a deep understanding of not only the operations of a hotel but also the importance of exceptional customer service.One of the key aspects of working in a hotel is the emphasis on providing top-notch customer service. From the front desk staff who greets guests upon arrival to the housekeeping team who ensures that rooms are clean and comfortable, every member of the hotel staff plays a vital role in creating a positive experience for guests. Being able to anticipate and meet the needs of guests is crucial in ensuring their satisfaction and loyalty to the hotel.In addition to customer service, hotels also require strong teamwork and communication skills. Each department within a hotel must work together seamlessly to ensure that operations run smoothly and efficiently. Whether it's coordinating room reservations with housekeeping or working with the kitchen staff to create a special meal for a guest, effective communication is key to a successful hotel operation.Another important aspect of working in a hotel is the ability to adapt to different situations and handle unexpected challenges. Whether it's dealing with a difficult guest or resolvinga maintenance issue, hotel employees must be able to think quickly on their feet and find solutions to problems as they arise. Flexibility and problem-solving skills are essential qualities for anyone working in the fast-paced and dynamic environment of a hotel.Overall, my experience working in hotels has taught me valuable skills that have helped me grow both personally and professionally. I have learned the importance of providing exceptional customer service, the value of teamwork and communication, and the ability to adapt to new and challenging situations. Working in the hotel industry has provided me with a unique perspective on the importance of hospitality and the role that hotels play in creating memorable experiences for guests. I am grateful for the opportunities that working in hotels has given me, and I look forward to continued growth and learning in this exciting industry.。
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希尔顿酒店集团公司 Hilton Hotels Corporation
广告语： 广告语： Hilton：Travel is more than just a to b. ： 旅行不仅是A地到 地到B地 旅行不仅是 地到 地 Conrad：The luxury of being yourself. ： 做高贵的你！ 做高贵的你！ Double tree：This summer is packed with the fun of ： kids at doubletree! 今年夏天双树酒店充满了孩子们的快乐！ 今年夏天双树酒店充满了孩子们的快乐！
喜达屋国际酒店集团
Starwood Hotels & Resorts Worldwide • The luxury Collection广告语： Collect the world’s experience! 精选世界的风采！ • Westin广告语：Explore & Experience 探索，体验！ • W Hotels广告语：Well，Hello there. W酒店，欢迎您！
“今天你对客人微笑了没有？” 今天你对客人微笑了没有？
已经成为酒店业的经典座右铭
• 希尔顿的企业文化 如果旅馆里缺少服务员的美好微笑，正好比花园 里失去了春天的太阳和春风。假如我是旅客，我 宁愿住进虽然只有残旧地毯，却处处见到微笑的 旅馆，也不愿走进只有一流设备而不见微笑的地 方……”. 当希尔顿坐专机来到某一国境内的希尔顿旅馆视 察时，服务人员就会立即想到一件事，那就是他 们的老板可能随时会来到自己面前再问那句名言： 你今天对客人微笑了没有?” “你今天对客人微笑了没有 ”
酒店业发展历程中， 酒店业发展历程中， 一些有特别贡献的人物
• 康拉德.希尔顿 • 马里奥特
康拉德.希尔顿 Konrad Hilton
• 康拉德.希尔顿（Konrad Hilton，1887～ 1979）,美国旅馆业巨头，人称旅店帝王。 1887年生于美国新墨西哥州,曾控制美国经 济的十大财阀之一。第一次世界大战期间 曾服过兵役，并被派往欧洲战场，战后退 伍，之后经营旅馆业。希尔顿经营旅馆业 的座右铭是：“你今天对客人微笑了吗？ “你今天对客人微笑了吗？ ”
精品国际饭店公司 Choice Hotels International
旗下主要品牌： • 凯富（Comfort） • 优质（Quality） • 号角(Clarion) • 斯里普（Sleep Inn） • 罗德维（Rodeway Inn） • 依可洛奇（Econo Lodge） • 门斯特（Mainstay Suites）. Clarion广告语：精益求精. Relaxing. Service. Upscale. Comfort广告语：拥有Comfort ，享受一份舒适！Warm. Enjoyable. Helpful. Sleep Inn广告语：本身就是一流！Consistent. Confident. Value. Rodeway Inn广告语：温馨的家园。Welcoming. Efficient. Economy. MainStay Suites广告语：长久入住，超值享受！Spacious. Homey. Equipped.
最佳新西方酒店管理集团 最佳新西方酒店管理集团 Best Western International
旗下主要品牌： （最佳西方）Best western Best western广告语： • Our worldwide standard for service and amenities. 我们国际化的标准服务为的是您的满意。
讨论
• 世界知名酒店集团及其旗下品牌，你知道 哪些？
希尔顿酒店集团公司 Hilton Hotels Corporation
旗下主要品牌： 旗下主要品牌： • 希尔顿（HILTON HOTEL） 希尔顿（ ） • 港丽（CONRAD HOTELS） 港丽（ ） • 斯堪的克（SCANDIC） 斯堪的克（ ） • 双树（DOUBLE TREE）, 双树（ ） • 大使套房酒店（EMBASSY SUITE） 大使套房酒店（ ） • 家木套房酒店（HOMEWOOD SUITE） 家木套房酒店（ ） • 哈里逊会议中心（HARRISON CONFERENCE CENTER） 哈里逊会议中心（ ） • 庭园旅馆（GARDEN INN） 庭园旅馆（ ） • 汉普顿旅馆（HAMPTON INN AND SUITES） 汉普顿旅馆（ ） • 希尔顿度假俱乐部（HILTON GRAND VACATIONS CLUB） 希尔顿度假俱乐部（ ）
精品国际饭店公司 Choice Hotels International
广告语： • Clarion：精益求精. Relaxing. Service. Upscale. • Comfort：拥有Comfort ，享受一份舒适！Warm. Enjoyable. Helpful. • Sleep Inn Inn：本身就是一流！Consistent. Confident. Consistent. Value. • Rodeway Inn：温馨的家园。Welcoming. Efficient. Economy. • MainStay Suites：长久入住，超值享受！Spacious. Homey. Equipped.
洲际国际酒店集团 Intercontinental Hotels Group
旗下主要品牌： 旗下主要品牌： • 洲际 洲际Intercontinental • 皇冠 皇冠Crowne Plaza • 假日 假日Holiday Inn • 快捷 快捷Express by Holiday Inn
洲际国际酒店集团 Intercontinental Hotels Group
雅高集团 ACCOR
旗下主要品牌： • 索菲特(Fofitel) • 诺富特(Novotel) • 美居酒店(Mercure) • 雅高套房饭店(Suite hotel) • 宜必思饭店(Ibis) • 一级方程式汽车旅馆(Formule1) • 红屋顶旅馆(Red roof)等
雅高集团 ACCOR
世界上最豪华、 世界上最豪华、最著名的饭店
• "世界酒店皇后"的华尔道夫大饭店。这家饭 店座落于纽约巴克塔尼大街，共有43层， 2000多个房间，曾接待过世界上许多国家 的国王、王子、皇后、政府首脑和百万富 豪，堪称世界上最豪华、最著名的饭店。
三、饭店与旅游服务业 —基于市场营销的认识 基于市场营销的认识
广告语： 广告语： Holiday Inn：Be yourself. ： 自在自我 Intercontinental：We know what it takes ： 明白所需， 明白所需，满足所想
万豪国际酒店集团公司
Marriott International, Inc. Hotels
旗下主要品牌： • 丽思卡尔顿 （Ritz-Carlton） • J.W万豪（JW Marriott Hotels & Resorts） • 万豪（Marriott Hotels & Resorts） • 万丽（Renaissance Hotels & Resorts） • 万怡（Courtyard） • 万豪居家（Residence Inn） • 万豪费尔菲得（Fairfield Inn）, • 万豪唐普雷斯（Towne Place Suites） • 万豪春丘（Spring Hill Suites） • 万豪渡假俱乐部（Marriott Vacation Club） • 华美达（Ramada Plaza）
香格里拉酒店集团 Shangri-La
旗下主要品牌： • 香格里拉酒店 Shangri-La 香格里拉酒店广告语： • 哪里是你的香格里拉？ Where will you find your Shangri-la?
凯悦国际酒店集团 Hyatt
旗下主要品牌： • 柏悦（Park Hyatt） • 君悦（Grand Hyatt） • 凯悦（Hyatt Regency） • 霍桑（Hawthorn） • 艾美丽（Ameri suites） • 山姆菲尔德（Summerfield Suites） Hyatt广告语：时刻关照您！ 广告语：时刻关照您 广告语
• 随着产品和服务的发展和更新，其市场营 销工作也在不断演进。 • 市场营销工作的焦点是购买者的需求。 • 不仅饭店与旅游服务企业的产品尤其购买 者，并且酒店与旅游服务企业自身也有购 买者。 • 消费者--- 如下图所示：
凯宾斯基国际酒店集团
Kempinski Hotel
旗下主要品牌： • Kempinski Hotel 北京Kempinski广告语：生意成功的方向 The access to success.
海逸国际酒店集团
Harbor Plaza Hotels & Resorts Hotels
旗下主要品牌： • Harbor Plaza Harbor Plaza广告语： • A Experience to Remember! 一次值得记住的经历！
万豪国际酒店集团公司
Marriott International, Inc. Hotels
• Marriott广告语：Thinking of you! 全心为你！
喜达屋国际酒店集团
Starwood Hotels & Resorts Worldwide 旗下主要品牌： • 瑞吉斯(St.Regis), • 至尊精选(The luxury Collection) • 喜来登(Sheraton) • 威斯汀(Westin) • 福朋(Four Points) • W 酒店(W Hotels) • 皇家艾美（Le MERIDIEN）
Marketing in the Hospitality Industry 市场营销
饭店与旅游服务业
Chapstry 认识饭店与旅游服务业