工商管理专业英语Unit_2
工商管理专业英语Unit 2 The Scope of Managem
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5
Glossary
• mission ['miʃən]
• n. 使命、任务、代表团 • v. 派遣、传教
• e.g. A starting point is to write a
mission statement that defines why
affordable transportation available to
every person. • 亨利· 福特设想制造出每个人都能负担得起
的交通工具。
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4
Glossary
• strive [straiv]
• v. 奋斗、努力 strive after/for为...奋 斗 strive toward 向...奋进
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10
Glossary
• interpersonal [.intə'pə:sənl]
• adj. 人与人之间的、人际关系的
• e.g. Managers also employ skills that
fall into three basic categories:
interpersonal,
Unit 2 The Scope of Management
整理课件tail [in'teil]
• v. 使必须、带来、伴随 • n. 限定继承权 • e.g. Management entails planning,
organizing, coordinating, leading, and controlling resources to efficiently reach these goals. • 管理需要计划、组织、协调、领导和控制 资源来有效地达到这些目标。
《工商英英语Unit》课件
Business English Writing
Summary
Improving Business English Writing Skills
VS
Detailed description
Through practice and practice, improve business English writing skills, including writing business emails, memos, reports, and other documents, master the norms and skills of business writing, and make the writing content clear, accurate, and professional.
Training • Practical Application of Business English • Business English Case Analysis
01
Course Introduction
Course objectives
01
Improve English communication skills in business contexts
Interpretation skills
training
By presenting business English interpretation materials in different scenarios through PPT, such as business meetings, business negotiations, business speeches, etc., students are trained to master interpretation skills, such as accurate understanding, rapid memory, fluent expression, and coping with unexpected situations.
大学工商管理专业英语教材
大学工商管理专业英语教材IntroductionIn today's highly globalized and competitive business world, proficiency in English has become an essential skill for students majoring in Business Administration. The purpose of this article is to introduce a comprehensive and practical English textbook specifically tailored to meet the needs of students studying Business Administration in university settings. The textbook aims to enhance students' language abilities, business knowledge, and cross-cultural communication skills.Chapter 1: Introduction to Business AdministrationThis chapter provides students with a general overview of the field of Business Administration. It covers key concepts such as organizational structure, management functions, and the role of business in society. In addition to building a solid foundation of business knowledge, students will also be introduced to relevant English vocabulary and terminology commonly used in the business world.Chapter 2: Business CommunicationEffective communication is vital in the business environment. This chapter focuses on improving students' English language skills for various business communication purposes, including writing emails, making presentations, and participating in meetings. Practical exercises and real-life case studies are included to enhance students' understanding and application of business communication strategies.Chapter 3: Marketing and AdvertisingMarketing plays a crucial role in any business's success. This chapter explores marketing principles and strategies, including market research, segmentation, branding, and advertising. Students will learn to analyze marketing campaigns and develop English language proficiency in presenting marketing plans and strategies effectively.Chapter 4: International BusinessIn the increasingly interconnected global marketplace, understanding international business practices is essential. This chapter introduces concepts related to international trade, global economics, cultural diversity, and managing multinational enterprises. Students will develop language skillsfor negotiating, collaborating, and conducting business across different cultures and markets.Chapter 5: Financial ManagementFinancial management is a fundamental aspect of business administration. This chapter covers key topics including financial statements, budgeting, investment strategies, and risk management. Students will practice using English to analyze financial data, discuss financial performance, and make informed business decisions.Chapter 6: Human Resource ManagementThe success of any organization heavily relies on effective management of its human resources. Students will learn about recruitment processes, employee training and development, performance evaluation, and employee motivation. The chapter helps students develop English language skills inareas such as conducting job interviews, delivering employee feedback, and resolving conflicts in the workplace.Chapter 7: Business Ethics and Corporate Social ResponsibilityIn today's society, businesses are expected to operate ethically and sustainably. This chapter explores the importance of business ethics and corporate social responsibility. Students will engage in discussions and debates, improving their English language proficiency while considering ethical dilemmas and the impact of business decisions on society.Chapter 8: Entrepreneurship and InnovationEntrepreneurship and innovation are crucial drivers of economic growth and societal advancement. This chapter introduces students to the world of entrepreneurship, including business planning, opportunity recognition, and managing a startup. Students will enhance their English language skills by developing business pitches, presenting innovative ideas, and analyzing successful entrepreneurial ventures.ConclusionThis English textbook for students majoring in Business Administration provides comprehensive coverage of key topics in the field. By integrating language learning with business knowledge, students will develop the necessary skills to excel in today's dynamic and competitive business environment. This textbook aims to empower students with effective communication abilities, cross-cultural competencies, and a solid foundation in business principles.。
工商管理英语第二章翻译
英语第二章Organized societies throughout the world operate within various type of legal systems can be broken down into five broad categories :common law ,civil law, socialist law ,Islamic law and Hindu law .While these categories are, of course ,an oversimplification , with much overlapping , a company doing business in a legal system different from its own must learn the perimeters of the foreign law .for instance , under Islamic legal systems the paying of interest on money is forbidden .全世界有组织的社会在不同类型的法律制度下运作, 可以分为五大类：普通法、民法、社会主义法、伊斯兰法和印度教法。
而这些类别, 当然, 过于简单化, 多重叠, 一个公司在不同于自己的法律体系做生意必须借鉴国外法律的周长。
例如, 伊斯兰法律系统的支付利息的钱是被禁止的。
Common law countries include the united states , britain and former british colonies .The predominant characteristic of common law is its dependence on judicial decisions , that is the authority of prior decisions in resolving current cases.In recent times ,however ,these countries are passing more legislation ; the judicial rule therefore becomes increasingly a matter of interpreting statutes.英美法系国家包括美国、英国和英国前殖民地。
管理学专业英语教程精编版第二版课件Unit2WhatisStrategy
❖ Similarly, differentiation arises from both the choice of activities and how they are performed. Activities, then, are the basic units of competitive advantage.
Background Introduction
For almost two decades, managers have been learning to play by a new set of rules:
❖ Companies must be flexible to respond rapidly to competitive and market changes.
Training employees
❖ Overall advantage or disadvantage results from all a company’s activities, not only a few.
Create
Overall advantage
Or disadvantage
Deliver
Produce Sell
Operational Effectiveness
❖ Differences in OE among companies are pervasive
❖ Such differences in OE are an important source of differences in profitability among competitors because they directly affect relative cost positions and levels of differentiation.
工商管理专业英语unit
The Learning Methods of Business Administration Professional English
• Immersion in English: Learning Business Administration Professional English requires immersion in the language This can be achieved through extensive reading, writing, speaking, and listening practices in English
• Case Analysis of Business Administration Professional English
Overview of Business
01 Administration Professional English
Definition and characteristics
Definition
Business Administration Professional English is a branch of English that focuses on the language and communication needs of business administrators It emphasizes the use of English in areas such as management, marketing, finance, and operations
The Importance of Business Administration Professional English
工商管理专业英语
affordable adj. 支付得起的、不太昂贵的 v. afford 担负得起、提供、给予 affordable housing 经济适用房
3. 3. Focus: specific regional market or customer groups
Managerial Structure
First-line managers middle managers
top managers
Strategic goals
tactical objectives operational objectives
adj. 客观的、真实的、目标的
Management pyramid 管理金字塔、管理组织结构 Top managers 高层管理者（通常包括CEO, COO, CFO, CIO等） Strategic goals 战略目标（全局的、总体的目标） Middle managers 中层管理者（通常包括部门经理、分公司经理等） Tactical objectives 战术目标（部门的目标、服从于strategic
New Manager
1.Thinks of self as sponsor（发起者主 办 者 ） , team leader, or internal consultant（顾问）. 2.Deals with anyone necessary to get the job done. 3.Changes organizational structures in response to market change. 4.Invites others to join in decision making. 5.Shares information.
工商管理专业英语Unit1-3课件
Management science approach Focuses on the task of production and operations, uses of mathematical and statistic techniques to build models for the solution of production and operations problems.
nonroutine /nɔnru:'ti:n/ analogue ['æ nəlɒg+
Translation 1.当然，富有远见并不是成功的保证。
2.通常，一份任务报告书的目标总是聚焦于该 企业所服务的市场和顾客群。
3.这些管理人员都是能制定计划并引导企业朝 目标前进的战略家。
4.与其他人的沟通、和他们一起高效率地工作、 激励他们、领导他们，这些都是在人际关系 方面所需要的能力。
2.该领域的研究能使作为组织成员的个人更好 地理解自己的、同事的、上司的及下属的组 织行为。
The study of the field should enable you as an organizational member to better understand your own organizational behavior, as well as that of your peers, superiors, and subordinates.
English for Bu
Learning Objectives:
●This course is designed to help the students of Business Administration improve the professional English reading comprehension and the ability to use English for business communication and negotiation. （提高专业 英语阅读理解水平以及运用能力）
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Glossary
• • • • • • • • entail: 伴随 conform:使和谐一致 envision:想象 affordable:买的起的 strive:努力 mission:任务 informercial:商业信息片 franchise:特许经营权
• • • • • • • • • • •
tactical:战术的 departmental:部门的 peer:同等的人，阶级地位相当的人 interpersonal:人与人之间的 forster：促进 pervasive: 渗透性的 stakeholder:股东 flourish:活跃 automotive:自动的 nonroutine:非常规程序 analogue:类似情况
Unit 2
The Scope of
Management
Thinking and Dission
1.What is a mission statement of a business firm? 2.What are the three levels of managment? 3.What kinds have managerial roles? 4.What kinds have managerial skills?
Managerial Skills
Interpersonal skills Technical skills Conceptual skills
Important sentences
1.Of course,having a vision is no guarantee od success. 2.A mission statement often on the market and customers that the company serves. 3.All the skills required to communicate with other people,work effectively with them,motivate them,and lead them are interpersonal skills.
The end Thank you
Content Points
Managerial Structure three levels :
Top managers Middle managers First-line managers
Content Points
Managerial Roles
Interpersonal roles Informational roles Decisional roles
பைடு நூலகம்
Key Terms and Concepts
1.vision: 愿景，洞察力，远见 2.mission statement:任务表述， 3.goal:长期目标 4.objective:短期目标 5.management pyramid:管理结构，科层 式组织结构 6.top managers:高层管理者 7.strategic goal:战略目标 8.middle managers:中层管理者
• tactical bjectives:战术目标 • first-line managers:一线管理者
Content Points
• Managerial Goals:
goals are designed to give the compny a competitive edge through at least one of three method: Diffierentiation Cost leadship Focus