最新商务英语口语

最新商务英语口语
最新商务英语口语

1.We have received your letter and resume,and we thought we would like to ask you to come here for an interview.

2.我们已收到你的信和简历,想请你来参加面试。

2.I am very glad to know that my letter and resume have been received.

得知本人的信和简历贵公司已收到,感到非常荣幸。

3.What are your major and minor subjects?

你的主修课和副课是些什么?

4.My major subject is English and my minor subject is Economics.

我主修英语,辅修经济学。

5.What degree have you received?

你得到过什么学位?

6.When and where did you receive your MBA degree?

你的工商管理硕士学位是什么时候,在哪里获得的?

7.I received my MBA degree from Peking University in 1 994.,

我于1994年在北京大学获得的工商管理硕士学位。

8.What is your greatest strength?

你最大的长处是什么?

9.I manage my time perfectly SO that I can always get things done on time.

我极懂分配时间,因此总能准时完成任务。

1 0.I suppose a strong point is that I like to develop new things and ideas.

我想我有一个优点就是喜欢创新。

11一can take on jobs that bother other people and work at them slowly until they get done.

我能承担别人认为烦恼的工作,然后慢慢努力,直到把工作完成为止。

1 2.What are your weak points?

你的缺点是什么?

1 3.When I think something is right,I will stick to that.Sometimes it sounds a little stubborn,but I am now trying to find a balance between insistence and compromise.

若我认为某件事情是对的,我会坚持到底。有时候,这显得有点顽固,因此我正努力在坚持与妥协之间寻求平衡。

14.I'm afraid I'm a poor talker,and that’s not very good in public,S o I've been learning how to speak

我这个人恐怕不善言谈,这样不好,所以我一直在学怎样在众人面前讲话。

1 5.What is your greatest achievement?

你最大的成就是什么?

1 6.Can you work under pressure?

你能在压力下工作吗?

1 7.Yes,I find it stimulating.

能,我认为它具有鼓舞作用。

1 8.What are the problems you have encountered in your job?

你在工作中曾遇到过哪些困难?

1 9.HOW do you deal with those who you think are difficult to work with?

你怎样应付那些你认为难以合作的人?

20.I stick to my principles and keep to roles.

我会坚持原则和谨守规则。

2 1.What kind of personality do you think you have?

你认为你具有哪种性格?

22.I'm quite active and energetic.I approa ch things enthusiastically and I don’t like leaving things half done.

我积极而充满活力。我热诚对待每件事,不喜欢半途而废。

23.Do you think you are introverted or extroverted?

你认为你性格内向还是外向?

24.1 wouldn’t call myself introverted though sometimes I'm reserved and enjoy staying all b y myself,often I like sharing activities with others.

我不算内向,尽管有时我沉默寡言,喜欢独处,但我经常和大家在一起活动。

25.Have you had any experience with a computer?

你有使用电脑的经验吗?

26.What certificates of technical qualifications have you obtained?

你有何种技术资格证书?

27.I've received a Business English Certificate.

我有商务英语证书。

28.I speak fairly good English and I enjoy meeting different kinds of people.So I think I could handle the work of a receptionist.

我能说流利的英语,而且我喜欢接触不同的人,所以我认为我能胜任接待员一职。

29.Why did you choose to come here for a job?

你为何选择到此地来工作?

30.I hope to have a job which offers me an opportunity for promotion and pay raise

我希望有一个提供升职和加薪机会的工作。

3 1.Why did you choose this company?

你为什么选择本公司?

32.My past work experience is closely related to this job.I am confident of doing it well.Therefore,I am desirous to get this position.

33.我过去的经验与这项工作密切相关,我有把握把这项工作做好。因此,我想得到这项工作。Conversation one

A: I came in answer to your advertisement for a salesperson

我是来应征贵公司所招聘的销售员一职的。

B: I see.Will you walk this way ,please?

我明白了,请这边来。

A: Well.thanks.

好的,谢谢。

B: What experience have you had?

你有什么经验呢?

A: I'm afraid I haven’t had enough experience in just this sort of work.I'm studying business administration in college.i want to get a job that would tie in with my studies.

我恐怕对这种工作经验有限。我在大学学的是商业管理,我想找一个与所学知识有关联的工作。B: Have you got any selling experience at all?

你有销售的经验吗?

A: I worked in a department store in a town last summer vacation.

我去年暑假在一个城镇的百货商店工作过。

B: What subjects did you like most at university?

你在大学时最喜欢什么课程?

A: I like Sales Strategies most.

我最喜欢销售策略这门课。

B: Now tell me about your educational background.

请给我讲讲你的教育背景。

A: I graduated from Xi’an Fanyi University.I majored in Business English.

我毕业于西安翻译学院。我主修商务英语专业。

B: What courses have you completed?

你修过哪些课程?

A: The courses I have completed are business intensive English,business English translation,cross—cultural communication,international trade theory and practice.Business negotiation,principles of western economics and extensive reading of business English and marketing.

我修过的课程有:商务综合英语、商务英语翻译、跨文化交际、国际贸易理论与实务、商务谈判、西方经济学原理,商务英语泛读和市场营销。

B: Why would you like to work with us?

你为什么愿意来我们这儿工作?

A: It’s a job I'm interested in,and your company is one of the best known.Although I have no work experience as a salesperson,the job description you sent was very interesting.It’s a job I've been dreaming of since i was at university.

贵公司是最有名气的公司之一,我也喜欢这种工作。虽然我没有什么销售员的经验,你们给我的职位说明很有意思,这是我上大学时就想从事的工作。

B: Do you know anything about this company?

你了解本公司吗?

A: Yes,a little.As you mentioned just now,yours is an American capital company.As far as I know your company is a world famous one which produces cosmetics and skin care products.A: 我知道一些,正如您所提到的,贵公司是一家美资公司。据我所知,贵公司是一家世界著名公司,生产化妆品和护肤品。

B: In what department did you work in the company you mentioned?

你以前在你所提及公司的哪一部门工作呢?

A: I was in the Women’s Fashion Department.

我在女装部工作。

B: Have you got an excellent record in English?

你英语成绩好吗?

A: Yes.I think l can manage English conversations with American staff members

是的,我认为我可以和美国员工进行英语会话。

B: Well,that’s all we need.If there is something good we will call you later.

嗯,好。我们对你的情况已经了解。如果有好消息我们一定通知你。

A: Thank you,sir.I hope to hear from you as soon as possible.

谢谢您。我敬候佳音。

Conversation 2

A: Nice to meet you,Miss Wang.I'm Zhang Hua,HRD of the company.Please have a seat·很高兴认识你,王小姐。我是人力资源总监张华,请坐。

B: Nice to meet you.Mr Zhang.Call me Coco,please.

你好,张先生。请叫我Coco。

A: From your resume.I can see that you performed excellently in school。What i want to know is why you think you’re fight for this job.

从你的简历,我可以看出你在校时很优秀。我想知道为什么你认为你适合这份工作。

B: I am always interested in news coming from your industry, and I'm deeply impressed by your company’s sales performance.To have risen 200·percent in the domestic market over just the past three years is an incredible feat.I also admire and agree with the employee developmental values that the company has adopted.I find that my personal goals and ideas about business operations fit perfectly with the company’s goals and mission statement.

我一直关注你们行业的新闻,贵公司在过去三年里中国市场的业绩增长了两倍,这给我留下了很

深的印象。同时我也很喜欢贵公司培养员工的企业文化。我觉得我的个人发展目标、商业理念和公司的目标和使命完全吻合。

A: So you are well aware of our company.It appears that you have done your homework in advance.

你对我们公司很了解,看来你提前做了很多功课啊。

B: Yes.In addition to judging whether I am the fight fit for C&C,I believe that it’s also crucial for me to know if this company is fight for me.I've been impressed by the service provided here by everyone,from the receptionist to the assistant.I am confident that I will have a very rewarding and successful career here.

是的,除了判断我是否符合C&C的要求外,了解公司是否适合我也很关键。从前台到助理的接待都给我留下了深刻印象,我觉得我在这儿能开创有价值而且成功的事业。

A: Commitment to the company and the team is very important to US here.

在我们这里,对公司以及团队的责任是非常重要的。

B: I am very responsible.Whenever I have been assigned to complete a certain task,my teacher and classmates could always count on me to achieve the stated goals.There is also no need to remind me of what I should do.I enjoy intermingling and doing things with coworkers.我很有责任心,如果让我负责一件事,老师和同学们都会很放心。而且我用不着别人提醒我该做什么。我喜欢与人相处,以及和别人一起做事情。

A: So what are your career objectives ? And how would you perceive your own development if you were to assume this position?

那你的事业目标是什么?如果你获得了这个职位,你对自己的发展有什么想法?

B: I expect to have a good opportunity to put all of my knowledge into practice.I am a doer and I can contribute a great deal to the company.I hope that within five years.I could lead an energetic and productive marketing team.

我希望得到很好的实战机会。我是个实干者,我能为公司贡献很多。我希望在五年内,我能够领导一支有活力及高效率的市场团队。

A: As a flesh graduate,what do you think is the most essential factor to establishing and maintaining a good relationship with your future boss?

你现在刚刚毕业,你认为和你未来的老板能够建立并保持良好关系的最主要因素是什么?

B: All the supervisors have rich experience.So first of all, I will obey the demands of the supervisors.Secondly,i will ask for their advice and maintain an open mind.Thirdly,when there are questions—will communicate in—depth with my supervisors to achieve a functional and proper solution.

领导都是工作经验很丰富的人。首先,我要服从领导的工作安排。第二呢,要虚心求教。第三,万一碰到疑问,我会及时跟领导深入沟通,找到一个合理的解决方案。

B: Good,then do you have any questions about our company?

好的,对于公司,你有什么问题吗?

A: Could you tell me something about your training program?

能否介绍一下你们的培训制度?

B: In brief, we offer both in—house and off-site training.to our AP or U.S.headquarters.We have a few daylong training sessions for topics like business writing skills and software training.These sessions are available to everyone who applies.We also have a variety of other programs based on each work function.Our program is essentially a job-rotation program,and we believe it’s more effective than traditional on—the-job training.

简单来说,我们既有在岗培训,也有去亚太总部或美国总部专门培训。我们采用整日课程来进行商务写作和软件操作一类的培训。每个人都可以申请参加。我们还针对各个职能安排了多种多样的课程。我们的课程主要是轮岗,我们相信这比传统的在职培训要有效的多。

B:It sounds attractive!

听上去很吸引人啊!

A: I also hope to have the chance to get to know you better in the future.

好的,我也希望有机会更加详细地了解你。

B:Thank you for your time.I am looking forward to further favorable news from you.

谢谢您的时间。我期待着您进一步的好消息。

Monologue 1

Good morning,ladies and gentlemen ! First,I’d like to introduce myself briefly.I am 2 1 years old,born in Shandong Province.I g raduated from Xi’an Fanyi University.My major is business English.And I got my bachelor degree after my graduation in the year of 20 1 3.I spent most of my time on study and I've gained much.I've acquired basic knowledge of my major.It is my long cherished dream to be an interpreter and I am eager to get an opportunity to fully play my ability.

In July 20 1 2,I made good use of vacation in working for a small private company as a secretary related to foreign affairs in Xi’an city.It was a new working environment and challenged me much.

I come here to compete for this position for I am capable of taking it.I think I'm a good team player and a person of great honesty to others.Also,I am able to work under great pressure。

I am confident that I am qualified for the post of engineer in your company.Please give me a chance to let you know me well.

Monologue 2

I am Sandy and I am from the north of Shaanxi Province.My hobbies are listening to music,travelling,and some indoor games such as chess etc.My strength is that I am optimistic in nature.Moving on to my educational background,I completed my high school study from Yulin High School in the year 20 1 1,and then I finished my bachelor from Dalian Foreign Languages University in the year 201 3.During my college life,I have got CET-6 and BEC certification.Moreover, I took advantage of my vacations to take part—time jobs which practiced me much.Right now I am looking for a job to play fully my ability and major.I believe your company will provide good platform for US and it would welcome a person at any educational level with good communication skills and ability to handle customers.

A Presentation on Self introduction

Dear ladies and gentlemen,

I leaned from Xi’an Daily Nov.8 that your company is offering a position for a secretary and it,s a great pleasure for me to stand here to explore the possibility of seeking the job.I graduated from Sichuan Institute of Foreign Language and obtained my bachelor degree 1D the field of business English.During my stay in the university my major courses included busines8 intensive English,cross.cultural communication,international trade theory and practice,etc.i was especially fond of the communication skills which enabled me to deal with people and things skillfully.Before graduation I engaged with market surveys,writing reports and organizing

meetings in a group.The experience has helped me a lot in many ways.In particular , I become increasingly aware of the importance of co-ordination and co-operation among coworkers. I also believe that the experience will qualify me for the current vacancy in your company·I

Passed both CET-4 and CET-6 with high marks.My spoken English is also fluent enough to organize meetings in English.I enclose herein my resume and some relevant documents as required.And if you need any further information on me,please refer to Mr.Ren my colleague,who is available at 029-8589 1 234.I appreciate your sincere consideration of me,and am looking forward to an early favorable notice from you.

Thank you.

Oder

1.Please send US a quotation as soon as you receive our inquiry.

请接到我们的询价单后马上给我们报价。

2.Have you got a product of this specification?

不知你们有没有这种规格的产品?

3.Although we are interested in your product,we find your price unworkable.

虽然我们对贵方产品感兴趣,但我们却发现贵方价格不可行。

4.Please send US the confirmed drawing and sample asap.

请尽快提供确认后的图纸和样品。

5.Could you give me a reference price?

您能提供一个参考价吗?

6.Some of our customers have recently expressed interest in your silk quilts and inquired about their quality and prices.

目前我们的一些客户对你们的蚕丝被颇有兴趣,并询问其质量和价格。

7.We are thinking of placing an order for your“Giant”Brand bicycles.We would be very grateful if you could make US an offer for 300 with details.

我们正打算订购你方的捷安特牌自行车。如果你们能给我们(购买)300辆的详细报

盘,将不胜感激。

8.Please send US all the data concerning your disposable surgical items,SO we can introduce your products to our customers.

请寄给我们有关你方…次性手术用品的资料,以便我们向顾客介绍你们的产品。

9.We think your ’Flying’ brand air conditioners will be selling well at this end and we are looking forward to receiving your samples soon.

我们认为你方的弗莱茵牌空调在这里会很畅销,希望很快收到你们的样品。

l 0.Please send US your price list of self-assembly Christmas trees and ornaments

请寄给我们贵方白行组装的圣诞树和挂饰的价目单。

11.We must make it clear from the very beginning that only competitive quotations are acceptable

必须一开始就讲清的是,只有竞争力的报价可以接受。

12.The above inquiry was forwarded to you on Oct.1 0.but we haven’t received your reply

until now.Your early offer will be highly appreciated.

上述询价已于10月10日发往你方,可足我们到现在还没收到你方答复。请早日发

盘不胜感谢。

13.We are looking forward to your reply to our inquiry.

我们期待你方对我方的询盘作出答复。

14.We have confidence in your bamboo charcoal.

我们对贵方的竹碳制品质量充满信心。

15.If you don’t have the quality inquired about,please offer US its nearest equivalent.

如果贵方没有所要求质量的产品,请提供与之最接近的产品。

16.Thank you for your inquiry.Please tell US the quantity you require SO that we can work out the offers.

感谢贵方询价。请告诉我们贵方所需数量以便我方报价。

17.I don’t think price is a problem.The most important thing is how many you can supply.

我认为价格不成问题。最重要的是你方能供货多少。

18.You’d better gi ve US a rough idea of your price.

您最好给我们一个,祖略的价格。

1 9.We are delighted with your products and are thinking of placing an order.Tim size of our

order will depend greatly on your price.

我们对你方的产品非常满意,正欲订购。我们订单的大小主要取决于你方的价格。

20.Our prices still compare very favorably with those offered by other suppliers.

与其他供应商相比,我们的价格还是很优惠的。

2 1.What 1 want to say is that you’11 stand no chance if you don’t bring your price into line with the world market.

我耍说的是你方价格如果不降到国际市场价格水平,你们就没有希望做成生意。

22.I believe no manufacturer would accept your price because it can hardly cover our production cost.

我相信没有哪个厂家会接受你方的价格,因为这几乎连生产成本也赚不回来。

23.Your price for the same products will be the highest in our market.which will no doubt result in shrinkage of the market for your products.

你方的价格将在我方市场超过同类产品的价格,这将导致贵公司产品在我市场上销

售的萎缩。

24.It is in view of our long—term business cooperation that we limit the increase to 20%.

正是考虑到我们的长期的业务合作,我们才把上涨幅度限制在百分之二十。

25.We hope you will reconsider your price and make a new bid,so that there can be a possibility of our meeting halfway.

我们希望你再考虑一下你方价格,递一个新价,这样才有可能互相让步,达成协议。

26.If you place a large order,I think a discount would be possible.

如果订货量大的话,我想可以适当让利。

27.A 3%discount is the best we can offer,because the prices of raw materials have gone up lately.

由于最近原材料价格上涨,百分之三的折扣是我方能提供的最大的折扣。

28.Unless you can see your way to improve your price substantially,the chances of our closing the deal are rather slim.

除非你们价格做出大的变动,否则我们成交的可能性很小。

29.In order to encourage future business and as a gesture of friendship,we are prepared to make this an exception by reducing Our price by 5%.

为了进一步扩大业务往来,也为了表示我们的诚意,我方准备破例减价5%。

A:Hello.I’m SO happy to have the opportunity to visit your corporation·

你好,很高兴能有机会拜访贵公司。

B:It’s my great honor to meet yo u again.It’s been a really long time.How’s your business?很荣幸再次见到您!好久不见,生意可好?

A:Well.fantastic.Thanks for asking.Say,we have seen your advertisement and sales literature and are totally interested in your products.As a matter of fact,you know,we shall be

商务英语口语情景对话大全

英语面试自我介绍 A类: B: May I come in我可以进来吗 A: Yes, please.请进。 B: How are you doing, Sir My name is xxxx. I am coming to your company for an interview as requested.你好,先生。我叫xxx,我是应邀来贵公司面试的。 A: Fine, thank you for coming. Please take a seat. I am xxxx, the assistant manager.好的,谢谢你过来。请坐,我叫xxxx,是经理助理。 B: Nice to see you, .非常高兴见到你,吴先生。 A: Nice to meet you, too. Tell me about yourself and your past experience. 我也很高兴见到你。说说你自己和你过去的经历吧。 B: I have worked as a secretary for six years. I get along well with peers, clients, administrators and bosses. I thrive on challenge and work well in high-stress environments. 我已经做执行秘书6年了。开始是为一家贸易公司工作.现在是一家信托公司。我和同事、客户、行政管理员以及老板相处得非常好。我能应付挑战,而且在高压力环境中也能工作很出色。 A: So why did you choose our company B:As far as I know, your company is one of several leading international consultant corporations which came to China after China entered WTO. I think working here would give me the best chance to use what I’ve learned. A: Sometimes we are very busy and need to work overtime. How do you feel about that 有时候我们工作很忙。需要加班。你觉得如何 B: That's all right. But could you tell me how often and how many hours I should work overtime 没关系。你能告诉我加班的频率和时间长度吗 A: It just depends. If we have important visiting delegations, you have to stay with us. It's not unusual. 这得看情况。如果我们有重要的访问代表团。你必须留在我们身边。这种情况很正常。 A: What are your salary expectations 你期望多少薪水 B: I really need more information about the job before we start to discuss salary. Maybe you could tell me what is budgeted for the position.

商务英语口试常见话题

In this part each candidate’s task is to choose one topic from a set of three, and to talk about it for one minute. Candidates have one minute in which to prepare and should use this time to make brief notes. The other candidate listens to the talk and is invited to ask one or two questions at the end. Candidates may make notes while listening to their partner. Each candidate is given a different set of three tasks from which to choose. General procedure A choice of three different topics One minute preparation while making notes A/B starts with the other listening---one minute Question asked 1. Customer relation: the importance of offering incentives to customers Offering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services. At the same time the image of your company will be improved and your brands are more likely to be known by customers. 2. Product promotion: how to ensure that products are promoted effectively at international trade fairs You should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients. You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your products. You should design your show room and stand carefully to attract more customers. Your stand should be put up at an obvious place so that every customer can get an easy access to your products. 3. How to reduce labor turnover rates In order to reduce labor turnover rates we must take the following effective measures: Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.

史上最全剑桥商务英语BEC考试资料下载

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Unit One 希望与要求 Part I 1. We’d like to express out desire to establish business relations with you on the basis of equally, mutual benefit and the exchange of needed goods. 我方希望能在平等、互利、互通有无的基础上与贵司建立业务关系。 2. In order to extend our export business to your country, we wish to enter into direct business relations with you. 为了能在贵国拓宽我方的出口业务,我们希望能与你们直接建立业务关系。 3. Our hope is to establish mutually beneficial trading relations between us. 我们希望双方能建立互惠的贸易关系。 4. We look forward to a further extension of pleasant business relations. 希望我们之间友好的业务关系得到进一步的发展。 5. It’s our hope to continue with considerable business dealing with you. 我方希望能够继续同贵方保持大量的业务往来。 6. We look forward to receiving your quotation very soon. 我方期待着尽快收到贵方的报价。 7. I hope you’ll see from the reduction that we are really doing our utmost. 希望贵方能从这一降价中看出我方真的在尽最大的努力。 8. We hope to discuss business with you at your earliest convenience. 我们希望尽早与你方洽谈业务。 9. We wish to express our desire to trade with you in leather shoes. 我方希望能与贵方达成皮鞋贸易。 10. We look forward to your early and trust that through our mutual cooperation we shall be able to conclude this transaction with you in the near future. 我们盼望早日得到你方的答复,并相信通过相互合作,我们不久即可达成这笔交易。 11. I hope we can do business together, and look forward to hearing from you soon. 希望我们有合作机会,并静候您的佳音。 12. I hope that we can cooperate happily. 希望我们合作愉快。 13. I hope that we can continue our cooperation. 希望我们能继续合作。 14. We sincerely hope that this transaction will turn out to the satisfaction of both parties. 我们真心地希望这次交易能使我们双方都能满意。 15. We hope that this market trend will continue.

商务英语情景口语: 统计分析

商务英语情景口语:统计分析 A: Now, where were we? Oh yes, can you give us an idea about the statistical analysis? B: Our analysis shows that we are very competitive. If you refer to the last page of the handout, you will see a plot of our expenses vs. our profits for the last quarter. Do you think it's neccesary to go over the expenses more in detail? A: Unless anyone has specific questions, let's move on to the next point. Motion to accept statistical analysis report. B: I move to accept. A: Second? C: I second. A: all in favour? Motion pass. Now, let's get done to the nitty- gritty. We have all seen the performance review reports, but I would like to discuss in detail our human resource's agenda. C: to get to the bottom of the issue, our problem with human resources is a lack of qualified applicants, as well as not enough incentives to current employees. I recommend management training for our executive staff. A: I'm sorry, I don't think I understand. Can you please elaborate?

商务英语口语大全

商务英语口语大全 Document serial number【KK89K-LLS98YT-SS8CB-SSUT-SST108】

赞成. I agree. *比较生硬的说法. I think it's very important. (我认为这个问题很重要.) I agree. (我同意.) I agree with that. I'm with you. *"对,对"、"很好嘛"、"我赞成"、"OK". I'm for it. I don't agree. (我反对.) 我也这样认为. I think so, too. *更口语的说法. Tokyo is too expensive. (东京的物价太贵.) I think so, too. (我也这样认为.) 好哇! Anything you say! Let's see a movie. (我们去看电影吧.) Anything you say! (好哇!) I'm with you. Okay, let's. You're in charge. You're the boss. I agree with you. 没有异议. No objection! 我不反对. I don't have any objection to it. *objection "异议"、"反对"、"不服从"、"反对理由". What do you think of my proposal (你觉得我的建议怎么样) I don't have any objection to it. (我不反对.) I have no objection to it. I don't object to it. No problem here. Sounds alright to me. 我觉得那样很好. That's fine with me. How's tomorrow (明天怎么样) That's fine with me. (我没问题.) That sounds good. Sounds like a good idea to me. 很好! Fine. *这是种常用的表达方式,表示带有"无可挑剔的"、"不错的"、"好的"等语感. How was the proposal (这个建议怎么样) Fine. (很好!) How's everything (一切都好吗) Fine. (很好呀!) Good. It's acceptable. Okay. 那就行了. That's fair. *用于听到对方给予妥 协性的回答时,就对方的意见或行为作出答复, 含有"这样才公平、公正"的语气. How does that sound (那样行吗) That's fair. (那就行了.) Fair enough. 我也有同样感觉. You can say that again. *表示"我 的看法和你完全一致",带有同情的语感. That meeting was awful. (那个会开 得真糟糕.) You can say that again. (我也有同 样感觉.) I'll say. Definitely. 好像挺有意思. Sounds like fun. *接受别人的邀请 或建议时. Let's go out! (我们出去玩吧.) Sounds like fun. (那一定很有意思.) 当然!/一定! You bet! *完全赞成对方所说的事的 语气. Did you study for the test (快考 试了,你准备了吗) You bet. (当然!/一定!) That is for sure. You know it. I'd bet on it. You can bet on it. Bet on it. Of course. It goes without saying. That goes without saying. You betcha. *俚语. 你是反对还是赞成他的主意 Are you for or against his idea 好! Good. *用来向对方表达愉快、批准、同意、满意等心情. How is it (这个怎么样) Good. (好!) It's good. 太棒了! Great! *比good更要强烈地表示"吃 惊的、终于可以松一口气的心情",还带有"得意 洋洋"、"心满意足"的语感. The boss approved my proposal. (老板同意了我的建议.) Great! (太棒了!) That's great! 好主意. Good idea. Let's do this part first. (我们先做这部分吧!) 我反对. I don't agree. *比I can't agree.的 语气还要强烈,给人一种直接反对的印象.

bec 广告,培训

Media Selection 媒体选择 One of the most important decisions in developing an advertising strategy is the media through which the ad transits the firm’s message. 在制定广告策略时,一个很重要的决策是选择合适的媒体,使之能够在广告中传递公司所要传达的信息。 The media the marketer selects must be capable of accomplishing the communications objectives of informing, persuading, and reminding potential customers of the products. 营销人员所选择的媒体必须能够完成这样的传播目的----告知或提醒潜在的顾客,让他们了解产品的存在并说服他们购买。 Market research should identify the target market and determine its size, geographic distribution, and demographic characteristics and then match the advertisement and the available media with the target audience. 通过市场调查可以确定目标市场及其大小、地理分布状况和人口特征,然后再采用与目标受众相匹配的广告和媒体。 Finally, alternative costs should be compared to determine the best possible media purchase. 最后,应对各媒体的成本费用进行比较从而决定采用哪种最佳媒体。Broadcast media include television and radio. 广播媒体包括电视和收音机。 Newspapers, magazines, outdoor advertising(such as posters and bulletins etc.) represent the major types of print media. 报纸、杂志和户外广告(如海报和广告牌等)为印刷媒体的几个主要类型。The internet is a new medium. 网络是一种新的媒体。 Nowadays, many companies jump to advertise on the Internet. 现今,许多公司迫不及待地利用网络进行产品广告。 Internet advertising can assist in raising awareness of brands, it is most successful when combined with traditional advertising such as TV or print. 网络广告有利于增强品牌意识,当网络广告与传统媒体如电视或印刷媒体相结合时,能产生最大的效益。 PART ONE: INTERVIEW (1)Do you think television advertising is the most effective form of advertising?(Why?/Why not?) 你认为电视广告是最有效的广告形式吗?(为什么?) Yes, I think so, because television is widely-used as a means for entertainment, therefore television advertising can reach vast audiences, what’s more, television allows creative use of action, color, and sound not possible in any other medium. (2)Do you think the Internet is a good p lace for marketing a company’s products?(Why?/Why not?) 你认为互联网是一个销售产品的好地方吗?(为什么?) Yes, it is. With more and more people using the internet, advertisements on the

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