unit7-1广告英语PPT课件
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Unit 7 Lesson 1 Masterpieces 课文内容精析课件 -高中英语必修第三册
Part II
课文知识点精析
2. He also took a drug that can make people see yellow spots, just like the
stars in The Starry Night. 他还服用过一种药物，可以让人看到黄色斑点，就像《星空》中的星星 那样。 ★spot n．(圆)点；斑点；污渍；地点，场所 vt.注意到，看出 ①The leopard cannot change its spots. 本性难移。 ②Criminals are easily caught on the spot with advanced technology. 有了先进的技术，罪犯很容易被当场抓获。 ③The night sky is spotted with stars.夜空繁星点点。 【用法归纳】 (1)on the spot 当场；在现场 (2)be spotted with 散布；点缀 spot sb.doing sth. 发现某人正在做某事
(3)affection n. 感情，喜爱 【即学即练】完成句子 ①Apparently, blindly following others' advice will affect/have an effect on
our own judgment. 显而易见，盲目听从他人的意见将影响我们自己的判断。 ②I was deeply affected by the film full of courage and positive energy. 这部充满勇气和正能量的电影让我深受感动。 ③The regulations came into effect days after last month's incidents. 这些规定是在上个月的事故发生几天后开始生效的。
牛津英语六年级下册Unit7 第1课时课件-新版
help the blind cross the street
pick up rubbish (sweep the floor)
read the newspaper to old people
clean the table
give seats to those in need (old people/ the disabled/pregnant women/the sick)
More things we can do
visit old people in old people’s homes
Think and share
More things we can do
be a volunteer
Think and share
Words of wisdom
Do well and have well. There is kindness to be found everywhere. Good things come in small packages. Roses given, fragrance in hand.
Can we help you Sally: Hello. What’s the matter? _________________? Boy: I can’t ____________. find my dog
Peter: We can help you. What _________________________? does your dog look like
1 Listen to and read Student’s Book
pages 42, 43 and 46.
2 Complete your notice. 3 Complete Workbook pages 38 and 40.
沪教牛津版四年级上册英语Unit7第1课时教学课件
名词：图书馆 例句：I went to the library yesterday.
我昨天去图书馆了。
第十一页，共二十八页。
New words
名词：操场
例句：We have PE class in the playground.
我们在操场上体育课。
第十二页，共二十八页。源自ew words名词：厕所 例句：Where's the toilet?
This is the teachers' office. Look! Miss Fang is busy now.
第二十四页，共二十八页。
Let's make a summary
We have a computer room. There are many
computers in it.
This is our library. There are many books in it.
想一想，校园里都有什么？
toilet
第五页，共二十八页。
Lead in
想一想，校园里都有什么？
playground
第六页，共二十八页。
Lead in
想一想，校园里都有什么？
office
第七页，共二十八页。
New words
名词：学校
例句：My school is beautiful.
我的学校很漂亮。
第二十页，共二十八页。
New words
形容词：许多
例句：There are many cars here.
这里有很多车。
第二十一页，共二十八页。
Let's learn and say
There's a big playground in our school. We can run
学术英语(管理)_Unit 7ppt课件
• firm • generic products • branding program • touch point • disconnect
• direct mail
• mailer • point of engagement • inconsistency • company • marketing communication
Unit 7 Brands and Branding
Text A
Critical reading and thinking
key
Lessons drawn from examples
Brand experience should be consistent and controlled by the organization at every point of contact
.
2
Unit 7 Brands and Branding
Several terms
• brand 品牌
•
branding: efforts on creating, mtaoi,ntaaibnrianngd,品a牌nd建a设dding more value
• brand value 品牌价值
• brand equity 品牌资产
Unit 7 Brands and Branding
.
1
Unit 7 Brands and Branding
• Text A
The Importance of Brands
1) Critical thinking and reading of Text A 2) Language building-up
Lessons drawn from examples
新编商务英语泛读 1 Unit7第一课PPT课件
2
Words:
sector characteristic interior decorate accountant architect liability collapse maximum transfer subscribe compulsory out of the question
部分，部门 特征， 特性 内部的 装修，装饰 会计人员，会计师 建筑师 责任，负债，债务 崩溃，突然的失败 最大限度 转让 认购 Biblioteka 制的 不可能的，不值得考虑的7
Advantages:
❖ The owner can be his own boss and keep all the profits.
❖ He doesn’t need much capital to start the business.
❖ There are very few legal requirements to follow.
❖ Pride of Ownership（对所有权的满足感） ❖ Tax Advantages（税务优势）
8
Disadvantages:
❖ responsible for all the losses of the
business.
❖
management problems（管理
问题）
❖This difffiicnualtnycipaul ptsrosoblleemtrsa（de经rs济at问a 题gre）at
3
Passage:
public sector
The UK (mixed economy)
coal(煤) rail transport(铁路运输)
health and education (医疗与教育)
Words:
sector characteristic interior decorate accountant architect liability collapse maximum transfer subscribe compulsory out of the question
部分，部门 特征， 特性 内部的 装修，装饰 会计人员，会计师 建筑师 责任，负债，债务 崩溃，突然的失败 最大限度 转让 认购 Biblioteka 制的 不可能的，不值得考虑的7
Advantages:
❖ The owner can be his own boss and keep all the profits.
❖ He doesn’t need much capital to start the business.
❖ There are very few legal requirements to follow.
❖ Pride of Ownership（对所有权的满足感） ❖ Tax Advantages（税务优势）
8
Disadvantages:
❖ responsible for all the losses of the
business.
❖
management problems（管理
问题）
❖This difffiicnualtnycipaul ptsrosoblleemtrsa（de经rs济at问a 题gre）at
3
Passage:
public sector
The UK (mixed economy)
coal(煤) rail transport(铁路运输)
health and education (医疗与教育)
Unit7Lesson1Masterpieces课件-高中英语北师大版
Post-reading: Individual work
What’s your opinion of the three paintings? Do you like or dislike them more? Give your reasons.
composition (构图）
color description
重点词汇 1．(P 8) a thin figure 一个消瘦的身影 ◆figure n. 人像，人形，数字 v. 认为，认定
(1)I figured that it was worth the trouble. 我认为这点麻烦值得。
(2)If I have a map, I can figure it out. 如果我有地图的话，我就能弄明白。
Useful expressions:
Reasons:
1. I like ..., because they are + adj. wonderful amazing
2. The reason why I like ......is that colorful energetic
they are + adj.
exciting elegant(优雅
3. I am crazy about....., because...... 的)special traditional
4. I am keen on....., because..... interesting
5. I’m a fan of.....,because.....
Masterpieces
masterpiece: a work of art that is of high quality or that is the best that a particular artist, writer etc. has created.
Unit7Lesson1知识点课件2021-2022学年高中英语北师大版(2019)选择性必修第三册
U7 重点词汇
选必3
1.concentrate vi. 集中注意 n.浓缩汁 concentration n.
*on: ~on / fix on / focus on in: be buried in / be absorbed in to: pay attention to
(07山东） It’s the sort of work that calls for a high level of _c_o_n_ce_n_t_ra_t_io_n__. (concentrate)
he put an ad “Wanted, an English teacher for a ten-year-
old girl”.
adj. 作状语，去being
5. suggest v. 建议（虚拟）； 表明（无虚拟语气）
su虚g拟ge动st词io：n 4建n议. （suggest, propose, advise, recommend) *sugges4t要s求b./命do令ing (=deamdavnids,eresqbui.reto, redqouesstth, command) *advise that sb (sho(iunslids)t 坚do持/ urge)
4. determine v. 决定
make a progress
determined adj. determination n.
* determine to do = be determined to do
* determine on sth ( the date of the awards ceremony)
6. have a hard time (in) doing sth 做某事有困难
选必3
1.concentrate vi. 集中注意 n.浓缩汁 concentration n.
*on: ~on / fix on / focus on in: be buried in / be absorbed in to: pay attention to
(07山东） It’s the sort of work that calls for a high level of _c_o_n_ce_n_t_ra_t_io_n__. (concentrate)
he put an ad “Wanted, an English teacher for a ten-year-
old girl”.
adj. 作状语，去being
5. suggest v. 建议（虚拟）； 表明（无虚拟语气）
su虚g拟ge动st词io：n 4建n议. （suggest, propose, advise, recommend) *sugges4t要s求b./命do令ing (=deamdavnids,eresqbui.reto, redqouesstth, command) *advise that sb (sho(iunslids)t 坚do持/ urge)
4. determine v. 决定
make a progress
determined adj. determination n.
* determine to do = be determined to do
* determine on sth ( the date of the awards ceremony)
6. have a hard time (in) doing sth 做某事有困难
五年级英语上册Unit7Lesson1Wevisitrelativesandfriendsppt优秀课件4鲁科版
•
•
11、爱情是理想的一致，是意志的融 合；而 不是物 质的代 名词、 金钱的 奴仆。
•
•
12、当眼泪流下来，才知道，分开也 是另一 种明白 。
•
•
13、我真的爱你，闭上眼，以为我能 忘记， 但流下 的眼魂结合起来飞 向上帝 的天使 ，这个 天使将 把世上 光辉带 给上帝 。
Li Ming
Danny
Homework:
1、Listen and repeat.
2、Introduce Spring Festival in English to your parents and relatives。
•
9、如果把金钱当作爱情的化身，无疑 是把爱 情推向 绞架。
•
•
10、爱情不是强扭的，幸福不是天赐 的。
relative
亲戚，亲属
Listen and fill in the blanks :
We’ll __vi_s_it__ my grandparents this year. Would you like to __co_m__e_ with us , Jenny ? I’d love to . Thank you !
They are very excited at the Spring Festival.
Did you set off the fireworks? —Yes, we did. It was fun.
Spring Festival
Sharp eyes: 比眼力
February came before
the Spring Festival Happy Spring Festival Chinese New Year
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The attractive new range of Cross Your Heart bras combine natural shaping with gentle support to help you look and feel your best all day long.[1] But to achieve your perfect look make sure you're correctly fitted. [2] You can rely on us to make sure you really do see the difference with Cross Your Heart or we'll give you your money back. [3] For more information on your nearest stockist call free phone 0800 374 282. [4] (Quoted from Huang Guowen)
II. The Inner Structures of English Ad
1 The General-Specific Pattern of English Ad
two sub-patterns: preview-detail pattern ; generalization-example pattern
Chapter VII Modeling Macro-structures of
English Ad
What is a text?
Text refers to any complete, logic, coherent and meaningful unit of language use which is to realize certain purpose of communication and has certain communication function.
3) Do more. Work less. (Apple computer)
(a) [(HL)·(SHL)] /\ (BC) /\ (TL) can be changed into (b) (IDHL) (SHL) /\ BC /\ (TL)
or (c) DHL·(SHL) /\ (BC) /\ (TL)
(LP=lead-in part; IP=Interior Part; WP=wrapup Part)
The schematic formula of advertisement can be described as:
{(ZeroHL)or(DHL)or(IDHL)} /\ (LP) /\ IP /\ (WP) /\ (TL)
I. The Schematic Structures of English Ad
Four parts of a complete English written advertisement consists :
headline, sub-headline, body copy and tag line
the content of the advertisement there can be:
direct headline and indirect headline
Direct headline 1) Going East, Staying Westin.
2) GILLETTE Sensor.
2 The Analysis of Headline
The headline should have these functions:
to attract reader's attention quickly; to select the reader; to lead the reader directly into the
A body copy usually consists of three parts:
1) lead-in paragraph; 2) interior paragraph; 3) wrap-up paragraph
schematic formula of body copy
(LP) /\ IP /\ (WP)
body copy; to promise the customer a benefit, etc.
three forms of headline by functions: statement headline,
question headline and command headline by the relation between the headline and
3) Sony just extended the range of your music.
Байду номын сангаас
Indirect headline 1) Every time we race, you win. (Yamaha) 2) To achieve your best, you need the
best. (Nordic Flex Gold)
(IDHL=indirect headline; DHL=direct headline)
three types of advertisements
IDHL /\ BC (TL) type,
BC /\ (TL) type
DHL /\ BC /\ (TL) type
3 The Schematic Structures of Body Copy
2 The Problem-Solution Pattern of English Ad
problem-solution pattern can be described as:
(Situation) /\ [Problem] /\ [Solution] /\ (Evaluation)
New Playtex Cross Your Heart
II. The Inner Structures of English Ad
1 The General-Specific Pattern of English Ad
two sub-patterns: preview-detail pattern ; generalization-example pattern
Chapter VII Modeling Macro-structures of
English Ad
What is a text?
Text refers to any complete, logic, coherent and meaningful unit of language use which is to realize certain purpose of communication and has certain communication function.
3) Do more. Work less. (Apple computer)
(a) [(HL)·(SHL)] /\ (BC) /\ (TL) can be changed into (b) (IDHL) (SHL) /\ BC /\ (TL)
or (c) DHL·(SHL) /\ (BC) /\ (TL)
(LP=lead-in part; IP=Interior Part; WP=wrapup Part)
The schematic formula of advertisement can be described as:
{(ZeroHL)or(DHL)or(IDHL)} /\ (LP) /\ IP /\ (WP) /\ (TL)
I. The Schematic Structures of English Ad
Four parts of a complete English written advertisement consists :
headline, sub-headline, body copy and tag line
the content of the advertisement there can be:
direct headline and indirect headline
Direct headline 1) Going East, Staying Westin.
2) GILLETTE Sensor.
2 The Analysis of Headline
The headline should have these functions:
to attract reader's attention quickly; to select the reader; to lead the reader directly into the
A body copy usually consists of three parts:
1) lead-in paragraph; 2) interior paragraph; 3) wrap-up paragraph
schematic formula of body copy
(LP) /\ IP /\ (WP)
body copy; to promise the customer a benefit, etc.
three forms of headline by functions: statement headline,
question headline and command headline by the relation between the headline and
3) Sony just extended the range of your music.
Байду номын сангаас
Indirect headline 1) Every time we race, you win. (Yamaha) 2) To achieve your best, you need the
best. (Nordic Flex Gold)
(IDHL=indirect headline; DHL=direct headline)
three types of advertisements
IDHL /\ BC (TL) type,
BC /\ (TL) type
DHL /\ BC /\ (TL) type
3 The Schematic Structures of Body Copy
2 The Problem-Solution Pattern of English Ad
problem-solution pattern can be described as:
(Situation) /\ [Problem] /\ [Solution] /\ (Evaluation)
New Playtex Cross Your Heart