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标题页所选主题: Hot-water sack’s market analysis for the coming selling Christmas day.提交对象: 老师提交人:靳先尧Table of contentsExecutive summary ----------------------------------------3 Introduction------------------------------------------------- 4 Conclusions and recommendations--------------------- 8Executive summaryWith the winter arriving, the weather is getting more colder. In recent times, hot water sack has kept a rapid growing momentum. However,the Christmas day is coming. It is also an important period that promoting sale of our products are increasing. This report mainly analysis for hot water sack’s market in the coming selling of the Christmas day. This report analysis through some aspects,such as our product introduction which including the main purpose of the report, assumptions, methodology and backgrounds.introduction1.PurposeThe aim of this report is to rise the sales amount of hot water sack during the Christmas day. In case earning the best benefit on Christmas day. Through this point of sales to eliminate the difficulties in our products sold badly. It also makes a survey on publicity capability in order to prompt our hot water sack increaing.2. ScopeOur product is hot-water sack.What are the features, uses, quality & benefits of your products?Our hot-water sack could be used by keeping warm, and it's easy for carrying and using, you just need to use hot water, and make it pour into the sack. The quality is pretty good, it can be used at least 2 years, and our strength is the chinese habit about using hot-water sack, also, low cost and low priceb.What are the per unit costs of your products?Each hot-water sack cost us 8-30 yuan .Which of your products do you expect to be most popular?I want the sack with cartoon icons will be the most popular.Which of your products do you expect to be most profitable?We want the cartoon icon's sack could be the most profitable.Product Presentation:Hot-water sack is a nice thing for keep warm.Hot-water sack has a obvious advantaqe. Like comfortable,convenience. And it can be reused . It can be a long holding for a long time and it can keep warm for at least 4-8 hours. It is small volume, you can use it on office or classroom. In the meantime, hot-water sack can alleviate physical fatigue.Usage:Add water(950-1000 ml of pure water)Exhaust gas in sackWipe dryPower on3.A ssumptionsWhat is size of your target market (number of potential customers?)The people who hard keep body warm in cold weather,and the patient who need keep warm in particular body parts, especially the students in school and the employees in office. We researched and listed the results, we found at least 45% people do like use the hot-water sack.What is their demographic characteristics (gender, age, income level, education level, ruban/rural, so on)The male and female who are 12-55 years old, income level is low, and we don’t need the education level. It’s suit for both city and rural.What are their needs and wants? (what qualities or features most important to them regarding your product) We think that their really need to keep warm, but the current marketing, people do pay attention to the appearance of the product.Customers: the people who hate the cold in winter. 4．MethodologyThrough the questionnaire to know situation.5.BackgroundsBusiness environment, the winter is coming, and our business environment is something according to the weather and temperature. That is the major marketing, but we sitll have to make other marketing in other seasons, so wechoose the patients in hospital, for instance , some patients just finishing their opearation, and they are in the recover process, even the weather is warm enough, they still have to keep warm in somewhere for their body, so we choose the hospital to be our second marketing.Strenghths----our hot water sack is a traditional thing in chinese culture, we used to use it , and compare with other same products, we have lower price, convient usage, and protable to carry out.Weaknesses----the current society is growing up so fast, people do like use the air-conditioner to keep warm, and maybe someone like to use the protable warm paste.Opportunities----because of the traditional thinking and the second marketing, people in china, most of them don't like to change something that they really used to use. so it's our opportunity. Also our price is much cheeper than another products, and the patients in hospital, that was the perfect marketing, because the air-conditioner could not help people to keep warm in some speacial part.Threats----today , people pay more attention on the safety and health, our sack is made of rubber, when the rubber getting heat, it isn't good for our skin, and sometimes, if the sack is oldenough , maybe the hot water will getting out of the sack, and hurt your body.conclusions and recommendationsAccording to the survey, 80% people use hot-water sack in winter. 90% people like the electronic one. So we put hot-water sack in important role to sell. 85% people like cute looking one. 45% people use it at school, so our first customer are students. 55% people accept the price between 25 to 35. And 90% people would like to buy it in stores. So we won’t sell it on-line. We will set our selling place at school. 80% people’s family members use hot water sack, so it is our second market, we can encourage people to buy it for their families. Many people may used to live with hot-water sack, alternatively, they use the air-conditioner now, but in our campus, it doesn’t afford air-conditioner for us keeping warm. So the students are our first market. In winter people are enjoying our products very well. In the other season, maybe there aren’t eno ugh people enjoying in our products. So this time is our prompting prime time.On one hand, we can devote ourself to resign varieties of beautiful hot water sack which meets customers’needs and promote sales. On the other hand, we should through mang waysto propaganda our products which toward the students.。