西安交通大学电子商务专业培养方案
西安交通大学网络教育学院电子商务(物流管理方向)(专升本)培养方案
西安交通大学网络教育学院电子商务（物流管理方向）（专升本）培养方案一、培养目标本专业专升本层次培养适应社会主义现代化建设需要的德、智、体、美全面发展的，有理想、有道德、有责任心的，具有良好的协作与开拓精神、创新意识及竞争能力的优秀人才；系统地掌握物流管理专业的基本理论、知识与技能，能熟练运用物流管理知识处理实际问题，熟练地使用计算机与网络。
本专业毕业生能够在政府部门、企业、事业单位从事物流管理工作的高级复合型人才。
二、主干学科与相关学科主干学科：物流管理相关学科：电子商务、市场营销、企业管理学三、专业特点及培养要求本专业主要学习物流管理的基本理论和基本知识，进行物流管理与电子商务实践的基本训练，具有运用物流管理以及电子商务理论和方法发现问题、分析问题和解决问题的基本能力。
四、学制及学习形式本专业层次为专科升本科，采用学分制，学制2.5年，学习期限2.5～6年。
学习形式为利用网络课件、课件光盘及网上答疑等网络教育方式，在学习中心的协助管理下自主进行学习。
主干课程管理学原理、经济学、统计学、经济法学、财务管理、电子商务、客户关系管理、物流管理、运输管理、仓储管理、供应链管理、物流战略与规划、网络经济学、物流成本与管理、网络贸易与营销、电子商务技术、物流信息系统等。
六、课程总体设置及学分分配1．本专业要系统地学习所有必修课及14学分的论文课。
2．课程考核方式有开卷考试、闭卷考试、上机考试。
3．实践性教学环节包括课程上机、社会实践、毕业论文(设计)等。
八、毕业条件修完教学计划规定的全部学分（81学分），且统考课程全部合格，方能毕业。
九、选课说明与要求1、课程设置表中各模块选课要求(1)公共基础课必修17学分，其中思想政治课程3学分；英语、计算机应用基础13学分，远程教育学习学1学分；(2)学科课程必修50学分，其中，专业基础课24学分，专业课26学分；(3)集中实践14学分2、实践课的说明与要求(1)上机：对要求上机实践的课程，由学习中心负责安排学生集中上机、辅导。
电子商务专业培养方案
第1篇
电子商务专业培养方案
一、方案背景
随着互联网技术的飞速发展，电子商务已经成为我国经济发展的重要引擎。为适应市场需求，培养高素质的电子商务专业人才，本方案结合我国教育法规及行业发展趋势，旨在制定一套合法合规的电子商务专业培养方案。
二、培养目标
1.知识目标：使学生掌握电子商务的基本理论、基本知识和基本技能，熟悉电子商务法律法规及网络营销策略。
4.学生毕业时，应具备以下能力：
（1）掌握电子商务的基本理论和基本知识；
（2）具备网络商务策划与运营能力；
（3）具备良好的职业道德、团队协作精神和创新意识；
（4）具备一定的部门及社会组织中从事以下工作：
1.电子商务平台运营与管理；
2.网络营销与策划；
4.实践教学环节：电子商务模拟实验、电子商务案例分析、企业实习、毕业论文等。
四、培养措施
1.教学模式：采用线上线下相结合的教学模式，充分运用现代信息技术，提高教学效果。
2.实践教学：加强校企合作，建立稳定的实习基地，增加实践学时，提高学生的实际操作能力。
3.国际交流与合作：积极拓展国际交流渠道，开展合作办学，提升学生的国际视野。
（3）具备较强的团队协作、沟通表达能力；
（4）具备良好的职业素养和自主学习、持续发展能力。
七、就业方向
毕业生可在各类企业、政府部门及社会组织中从事以下工作：
1.电子商务平台运营与管理；
2.网络营销与策划；
3.电子商务网站设计与开发；
4.电子商务物流管理；
5.跨境电商实务；
6.电子商务咨询与服务。
本培养方案旨在为我国电子商务行业输送高素质、应用型、创新型人才，助力行业持续健康发展。
3.完善教学资源，提高教学设施利用率，确保教学质量。
Xi’an Fanyi University 电子商务才能培养方案说明书
Exploration and Practice of Cultivating Creative, Innovative and Entrepreneurial Ability of E-commerceTalentsXiaoLan FengSchool of Engineering and Technology, Xi’an Fanyi University ，Xi’anABSTRACTThe new engineering construction of the Ministry of Education clearly points out the new requirements of creative innovation and entrepreneurship training in engineering specialty construction. Meanwhile, with the rapid development of e-commerce, as a practical e-commerce major, it must also highlight the cultivation of students' "three innovations" ability. Combined with the existing problems of "three innovation" ability training in e-commerce major, this paper puts forward the goals and ideas of e-commerce talent training under the background of new engineering, and points out the implementation of reform and innovation from the aspects of school-enterprise collaborative education, curriculum system, assessment content and methods, innovation and entrepreneurship platform and teaching staff construction.Keywords: the new engineering; creativity; Innovation and entrepreneurship; e-commerce professional talent training.1. INTRODUCTIONSince 2017, the Ministry of Education has actively promoted the construction of new engineering and clearly pointed out the new requirements for the cultivation of creativity, innovation and entrepreneurship in the construction of engineering majors [4]. The construction of new engineering requires that the engineering talents trained by universities must have a new way of thinking under the background of the new economy, especially the consciousness and ability of innovation and entrepreneurship [3]. In recent years, with the introduction of relevant policies and social needs, colleges and universities have attached great importance to the training of "three innovation" talents.Due to the rapid development and application of e-commerce, "Internet +" business model has appeared in all walks of life. However, the cultivation of e-commerce talents in colleges and universities does not meet the market demand, so there is a huge gap in the demand for e-commerce talents. The cultivation of creative thinking, innovative consciousness and entrepreneurial ability of e-commerce talents is an important problem faced by colleges and universitiesunder the background of new engineering. Colleges and universities should give full play to the role of engineering education in cultivating e-commerce talents, promote the "three innovation" education to run through and integrate into professional education, and focus on cultivating students' creative thinking, innovative consciousness and entrepreneurial ability.2.THE MAIN PROBLEMS EXISTING IN THE CULTIVATION OF E-COMMERCE TALENTS2.1. The positioning of creativity, innovation and entrepreneurship in talent training is not clearMany colleges and universities often neglect the important role of "three innovations" in talent training when setting the goal of cultivating students majoring in e-commerce. The rapid development of e-commerce industry, talent demand gap is huge. According to the 2019 China E-commerce talent survey report, 8 percent of e-commerce enterprises have a talent gap, and nearly 30 percent have large-scale recruitment plans. However, there is a shortage of innovative andentrepreneurialProceedings of the 2021 International Conference on Public Relations andSocial Sciences (ICPRSS 2021)Copyright © 2021 The Authors. Published by Atlantis Press SARL.talents who are both familiar with the business knowledge of the industry and proficient in network information technology, which puts forward new requirements for the teaching of e-commerce in colleges and universities. It is very necessary to innovate the teaching mode in line with the needs of modern society.2.2. School-enterprise collaborative education is not in-depthThe effective implementation of "three innovation" education cannot be accomplished by universities alone. Universities must actively cooperate with enterprises on the basis of research, give full play to their respective strengths, learn from each other, and integrate the theory of innovation and entrepreneurship with practice. Colleges and universities can integrate educational resources and promote the cultivation of innovative and entrepreneurial talents by implementing the professional construction mode of "university-enterprise cooperation and collaborative education". However, there are many problems in the current school-enterprise cooperation, such as insufficient understanding between the two sides and lack of in-depth cooperation; Imperfect system leads to unsustainable cooperation; Poor cooperation affects talent cultivation. In the integration of industry and education, universities pay attention to enterprises' support for employment, but ignore enterprises' support for innovation and entrepreneurship education.3. THE TRAINING IDEA OF "THREE INNOVATION" ABILITY OF E-COMMERCE TALENTS UNDER THE NEW ENGINEERING BACKGROUND It is a profound change to carry out "three innovation" education in the reform of talent training mode. Because it involves many aspects, such as: change the concept of talent training, innovation of teaching methods, reform of teaching quality evaluation system. Therefore, e-commerce professional to "creative thinking, innovation and entrepreneurship" talent training goal, actively explore innovative entrepreneurial talent training mode, build to synergy between higher vocational colleges education, optimizing the course system, strengthening the construction of teaching staff, reforming the content of the assessment methods, strengthening innovative entrepreneurial platform "as the main content of the education system. The cultivation idea is shown in Figure 1.Figure 1. Training ideas of "three innovation" ability of e-commerce talents4. TRAINING PRACTICE OF "THREE INNOVATION" ABILITY OF E-COMMERCE TALENTS UNDER THE NEW ENGINEERING BACKGROUND4.1. We will vigorously promote school-enterprise cooperation in educating studentsThe teaching team collaborates with Many enterprises such as Shaanxi Staffordshire Business Incubation Center, Xi 'an Shengyuan E-commerce Company, Shaanxi Prime Power Information Technology Research Institute and so on to develop e-commerce professional talent training programs, making them more scientific and reasonable. Through the deep cooperation with Alibaba Northwest branch, Shanxi Hard Man Network Technology Co., Ltd. and other enterprises, the direct connection with employers is realized. Guided by industrial demand, establish a long-term mechanism of industry-university-research cooperation and education, and build engineering innovation training center with enterprises.Many enterprises have taken the initiative to establish long-term employment relationship with our school, and the employment rate of students has increased year by year. In 2020, the employment rate of students is over 95%, and the employment rate of professional counterparts is 93.7%. The overall satisfaction of graduates increases year by year and is well received by employers. After graduation, there are 10 successful entrepreneurs and 6 registered companies within 3 years, and the operation is in good condition. The comparison of student employment rate, counterpart employment rate and entrepreneurship rate in the past three years is shown in Figure 2.Figure 2: Curve comparison diagram4.2. Optimize the curriculum system and teaching methodsCentering on "learning, using and creating", deepen classroom revolution [2] and integrated teaching reform, make use of the advantages of new media resources, optimize teaching resources, standardize teaching work, build a teaching mode combining offline and online, and improve teaching quality. In the past three years, there have been 9 course construction projects, including 1 provincial high-quality online open course, 6 school-enterprise cooperative education projects, and 7 new courses reformed as process examinations. Adopt heuristic and interactive teaching mode to improve teaching effect. 80% of the main courses have realized flipped classroom, which focuses on giving play to students' active participation and team spirit, and developing different thinking and divergent thinking.According to the construction principle of integration of theory and practice, and integration of teaching, learning and doing, to create a characteristic practical teaching platform. Highlight the guiding role of OBE concept, pay attention to cross integration and resource sharing, cultivate high quality, strong ability, great potential and application of e-commerce senior professionals, develop e-commerce professional practice teaching system. The teaching reform process based onOBE concept is shown in Figure 3.Figure 3 Flow chart of teaching reform process based on OBE concept4.3. reform the content and methods of assessmentThe teaching team focuses on the ability of students to comprehensively use knowledge to analyze and solve innovation and entrepreneurship problems. According to the requirements of the teaching syllabus and the standards of vocational positions and innovation and entrepreneurship ability, the team carries out theoretical and practical assessment in cooperation with cooperative enterprises. The assessment proportion is 20% for innovation and entrepreneurship assessment, 20% for enterprise assessment, 20% for classroom assessment and 40% for final assessment, forming the "2224 mode".The credit accumulation and conversion system for innovation and entrepreneurship, various innovation and entrepreneurship competitions and credit mutual recognition system are proposed to allow students to adjust their academic process appropriately. For example, students are encouraged to retain their school status and suspend their study to start their own business if their entrepreneurial projects obtain external investment.4.4. We will strengthen platforms for innovation and entrepreneurshipOn the basis of deepening school-enterprise cooperation, enterprises are introduced into the school, projects are introduced into the industrial park, and technologies are introduced into the classroom. This continuous deepening of the "three steps" has realized the scene-based professional teaching, modular curriculum and expert teaching team, which greatly improves the students' ability of "three innovation".The school continues to promote and improve discipline competitions. All students participate in discipline and professional competitions and apply for innovation projects in the form of team, realizing the transformation of innovative talent training mode of "promoting innovation through competition and combining innovation with competition". Under the guidance of the university mentors and corporate mentors, students have participated in the National College Students e-commerce "Three Innovation Competition", "Internet +" College students Entrepreneurship Competition, Discovery Cup Internet + Competition, New Media Design Competition and other discipline competitions. More than 40 teachers have won the provincial and ministerial level "Excellent Advisor", and more than 300 students have won awards.In 2018, the College established e-commerce Innovation Industrial Park, which became the first cross-border e-commerce talent training base in northwest China, and solved the problem of lack of real enterprise project practice and operation in e-commerce talent training. Students carry out real cross-border e-commerce operation projects and domestic e-commerce projects in the industrial park, realizing the combination of simulated operation and real operation, greatly improving students' learning enthusiasm, e-commerce operation ability and innovation and entrepreneurship ability. Every year, in addition to e-commerce majors, other majors such as international trade, business English, French and other minor language majors also enter the industrial park for training and learning.4.5. We will strengthen the teaching staffThe college takes "double teachers" quality and "double teachers" structure as the core, and aims to improve the teaching ability of the teaching staff. Using the principle of "internal training and external introduction", the college introduces outstanding technical personnel from enterprises, adjusts the structure of the teaching staff, and improves the overall quality. Strengthen the cultivation of teachers' innovation and entrepreneurship awareness and ability, and take innovation and entrepreneurship as the main content of training; Encourage young teachers to study and practice in e-commerce enterprises; Encourage teachers and enterprise personnel to carry out teaching and research together. Every year, 1-2 young teachers majoring in e-commerce in our school should take temporary positions in e-commerce enterprises to participate in enterprise project operation learning and research [5].At the same time, the college invites the technical personnel in the front line of enterprises to teach professional practice courses to improve the levelofpractice teaching. We invite industry experts to our school to give professional lectures. For example, every year we invite Professor Li Qi to give lectures on "three innovation" ability cultivation. Invite entrepreneurs with entrepreneurial experience or successful alumni to guide students' innovation and entrepreneurship projects, and guide students who have entrepreneurial ideas or have started their own businesses to improve the success rate of entrepreneurship.5. CONCLUSIONS"Mass entrepreneurship and innovation". With the rapid development of e-commerce and the new requirements of major construction under the background of new engineering, the construction of e-commerce major in colleges and universities emphasizes the cultivation of "creative thinking, innovative consciousness and entrepreneurial ability", giving full play to the role of engineering education in the cultivation of e-commerce talents. At the same time, it also conforms to the professional characteristics of e-commerce and the market demand of e-commerce industry application. The training of "three innovation" ability encourages e-commerce students to open up their thinking, improve their practical ability, create good opportunities for innovation and entrepreneurship, form a real innovation and entrepreneurship spirit, and lay a solid foundation for future employment and entrepreneurship. ACKNOWLEDGMENTSThis paper is the phased achievement of the 2020 annual project of the 13th Five-Year Plan of Education science in Shaanxi Province (SGH20Y1515). Periodical achievements of the provincial first-class professional construction project of Xi 'an Institute of Translation and Interpreting.REFERENCES[1] Zhu,K.J., Chen, Z.G., Luo,B.G. (2020) Research ontalent training and Evaluation of new engineering "Triple Innovation and Integration". Internet of Things Technology,7: 119-120.[2] Feng,X.L. (2020) Exploration and Practice ofcross-border E-commerce talent Training Path from the perspective of supply-side Structural reform.Business News,8: 184-185.[3] Lou,L.Y. (2020) Innovation and Entrepreneurship ofnew engineering Talents: Exploration and Practice.Science, Technology and Economy Guide,18: 137-138.[4] Zhang,M.,Wang,H.L. (2019) Research on thecultivation of innovative and entrepreneurial talents in local universities under the background of new engineering. Education Modernization,10: 28-30.[5] Wang Z.H. (2018) Exploration of School-enterpriseCollaborative Cultivation of E-commerce Innovative and Entrepreneurial Talents -- Taking E-commerce major of Xi 'an Translation University as an example. Journal of Guangxi Radio and TELEVISION University, 3:54-57。
电子商务专业培养方案
电子商务专业培养方案电子商务专业是近年来备受青睐的热门专业之一，随着互联网的快速发展，电子商务已经成为了商业领域中不可或缺的一部分。
因此，培养出一批具有电子商务专业知识和实践能力的人才显得尤为重要。
为了满足社会对电子商务专业人才的需求，我们制定了以下电子商务专业培养方案。
一、专业背景。
电子商务专业是以互联网为平台，利用计算机网络技术进行商务活动的一门学科。
学生在学习过程中将接触到电子商务的基本理论、技术和实践，培养学生具备电子商务的实际操作能力和管理能力，适应互联网时代的商业需求。
二、培养目标。
1. 掌握电子商务的基本理论和专业知识，具备较强的实际操作能力；2. 具备电子商务的市场分析、营销策划和运营管理能力；3. 具备一定的创新意识和实践能力，能够在电子商务领域中进行创新和实践；4. 具备良好的团队合作精神和沟通能力，能够适应电子商务领域的工作环境。
三、培养方案。
1. 课程设置。
（1）基础课程，包括计算机基础、网络基础、电子商务基础等，为学生打下坚实的基础；（2）专业课程，包括电子商务概论、电子商务平台与工具、电子商务营销策划、电子商务风险管理等，使学生全面掌握电子商务的理论和实践；（3）实践课程，包括电子商务案例分析、电子商务网站建设与管理、电子商务项目实训等，培养学生的实际操作能力。
2. 实践教学。
为了更好地培养学生的实际操作能力，我们将加强实践教学环节。
学生将有机会参与电子商务项目的实训，通过与企业合作或者校内实践，将所学知识应用到实际中，锻炼自己的实际操作能力和团队合作精神。
3. 实习实训。
为了让学生更好地了解电子商务行业的实际情况，我们将安排学生到电子商务相关企业进行实习实训，让他们在实践中学习，提升自己的实际操作能力和市场洞察力，为将来就业做好准备。
四、培养效果。
经过我校电子商务专业的培养，学生将具备扎实的电子商务理论基础和丰富的实践经验，能够胜任电子商务领域的相关工作。
他们将成为具有创新精神和实践能力的电子商务专业人才，为社会和企业的发展做出贡献。
电子商务专业培养方案
电子商务专业培养方案在当今数字化时代，电子商务作为一种创新的商业模式，正在深刻地改变着人们的消费方式和企业的运营模式。
为了满足社会对电子商务专业人才的需求，培养具备扎实的专业知识和实践能力的高素质人才，特制定本电子商务专业培养方案。
一、培养目标本专业旨在培养适应社会主义市场经济和现代化建设需要，德、智、体、美全面发展，具备现代管理和信息经济理念，掌握信息技术和电子服务综合技能，具有扎实的专业基础和良好的知识结构，具备一定的互联网创新创业素质，能适应现代社会商务运营、专业管理和技术服务需要的复合型、应用型、创新型专业人才。
二、培养要求1、知识要求（1）掌握管理学、经济学、计算机科学和电子商务方面的基本理论和基本知识。
（2）熟悉国内外与电子商务相关的方针、政策、法规和国际惯例。
（3）了解电子商务领域的理论前沿和发展动态。
2、能力要求（1）具备独立获取本专业相关知识的学习能力，具有较强的创新意识和创业精神。
（2）具备较强的电子商务系统分析、设计、开发与管理能力，能够熟练运用电子商务相关技术和工具开展商务活动。
（3）具备较强的语言与文字表达、人际沟通、团队协作和国际交流能力。
3、素质要求（1）具有较高的思想道德素质和良好的职业素养，诚实守信，遵纪守法。
（2）具有较强的社会责任感和敬业精神，能够在工作中追求卓越。
（3）具有良好的身体素质和心理素质，能够适应工作和生活的各种挑战。
三、课程设置1、公共基础课程包括思想政治理论课、大学英语、大学语文、高等数学、计算机基础等课程，旨在培养学生的基本素质和通用能力。
2、专业基础课程（1）管理学原理：介绍管理的基本概念、原理和方法，为后续的专业课程学习奠定基础。
（2）经济学原理：使学生掌握经济学的基本理论和分析方法，了解市场经济运行的规律。
（3）会计学基础：讲授会计的基本原理和方法，培养学生的财务分析能力。
（4）市场营销学：学习市场营销的基本理论和策略，培养学生的市场分析和营销策划能力。
电子商务专业培养方案
专业代码：110209W 电子商务专业培养方案一、专业人才培养目标本专业培养德、智、体全面发展，具备现代经济、管理理论和信息技术等多种知识和电子商务综合技能，能从事网络环境中企业、事业和社会的商贸购销、商务管理和商务技术支持等现代化商务实践和研究工作，适应社会经济与科学技术发展要求、富有创新精神和实践能力的应用型高级专门人才。
二、专业人才培养要求本专业学生应获得以下几方面的知识和能力：1．掌握管理与经济等方面的基本理论知识；2．掌握信息科学技术、信息处理与信息安全的基本知识；3．掌握电子商务系统开发和应用的技术；4．具有一定的从事电子商务运作的能力；5．熟悉我国电子商务的有关政策和法规，以及国际电子商务的惯例与规则；6．熟练掌握一门外国语；7．有一定的体育和军事方面的知识，掌握锻炼身体的基本技能，养成科学锻炼身体的习惯，达到大学生体育合格标准。
三、学制实行四年基本学制。
学生在符合有关规定的条件下，可延长在校学习期限，但最长不得超过两年延长期。
四、课程设置一览(见附表)五、实践教学实践教学包括军事训练、教学实践和社会实践。
军事教育训练安排在第一学期开学前3周；教学实践包括专业技能训练、参与科学研究、学术活动、课程设计、中期（专业）实习、撰写学年论文、毕业论文等环节，毕业实习和撰写毕业论文（设计）一般安排在第8学期；社会实践包括公益劳动、社会调查等环节。
六、科学研究科学研究是培养和提高学生认识、分析、解决问题和创新能力的重要手段。
为使学生逐步掌握科学研究的基本方法，提高学生科学研究能力，培养学生认识问题、分析问题和解决问题的能力，结合课堂教学、社会实践、生产实习及拟定毕业论文（毕业设计）等活动，积极鼓励、引导和组织学生参加各种形式的学术探讨和科学研究，尤其是与本专业有关的学术活动。
七、第二课堂教育培养学生的创新精神，提高学生的综合素质，给予学生更多的学习自主权和灵活性，开辟多方面获取知识，提高能力的途径。
电子商务专业培养方案
电子商务专业培养方案一、培养目标1.培养具备扎实的电子商务理论知识，能够熟练运用各种电子商务工具和技术的人才；2.培养具备良好的市场分析能力和商业敏感度，能够准确把握市场需求，进行市场营销策划的人才；3.培养具备创新思维和实际操作能力，能够独立进行电子商务项目运营和管理的人才；4.培养具备团队合作精神和沟通协调能力，能够适应多人合作的电子商务项目团队的人才。
二、培养内容1.电子商务理论学习：包括电子商务的基本概念、发展历程和理论体系，电子商务的技术和应用等；2.网站设计与开发：学习网站设计原理、网页编程语言和数据库知识，掌握网站建设的基本技能；3.电子商务平台运营：学习电子商务平台搭建和运营管理的基本知识，了解流量分析、网站推广和用户体验等内容；4.电子商务市场营销：学习市场分析、市场推广和品牌管理的基本理论和实践技巧，培养市场营销策划能力；5.电子商务法律法规：学习相关的法律法规知识，了解网络交易的法律风险和责任；6.电子商务项目管理：学习项目管理理论和方法，培养项目管理能力，包括项目策划、资源调配和项目评估等；7.创业实践：组织学生参加创业实践活动，通过实际操作来培养学生的创新思维和实际运营能力。
三、培养模式1.理论学习与实践结合：课堂学习电子商务的基本理论知识，结合实际案例和项目进行课堂讨论和实践操作，加深学生对电子商务的理解和应用能力；2.实训实践：安排学生到企业或电子商务实训中心进行实训，模拟真实的电子商务项目运营和管理，培养学生的实际操作能力；3.实习实践：安排学生到电子商务企业或相关机构进行实习，参与实际的电子商务项目运营和管理，加深学生对电子商务行业的认识和经验积累。
四、课程设置1.电子商务概论2.网页技术与应用3.电子商务平台建设与管理4.电子商务市场营销5.电子商务案例分析6.电子商务法律法规7.电子商务项目管理8.创业与创新思维实践五、评价与考核1.课堂表现：包括出勤率、课堂参与和作业完成情况等；2.实践能力：包括实训和实习期间的项目操作和管理能力；3.学术研究：包括论文写作和课题研究等。
西安交通大学网络教育学院
西安交通大学网络教育学院电子商务(物流管理方向)（高起专）培养方案一、培养目标本专业高起专层次培养适应社会主义现代化建设需要的德、智、体、美全面发展的，有理想、有道德、有责任心的，具有良好的协作与开拓精神、创新意识及竞争能力的优秀人才；系统地掌握物流管理与电子商务专业的基本理论、知识与技能，能熟练运用物流与电子商务知识处理实际问题，熟练地使用计算机与网络。
本专业毕业生能够在企业、事业单位从事物流管理工作的高级专门人才。
二、主干学科与相关学科主干学科：物流管理相关学科：电子商务、市场营销、现代企业管理三、专业特点及培养要求本专业主要学习物流管理以及电子商务的基本理论、基本知识与基本技能，进行物流管理与电子商务实践的基本训练，具有运用物流管理以及电子商务理论和方法发现问题、分析问题和解决问题的基本能力。
四、学制及学习形式本专业层次为高中起点专科，采用学分制，学制 2.5年，学习期限 2.5～6年。
学习形式为利用网络课件、课件光盘及网上答疑等网络教育方式，在学习中心的协助管理下自主进行学习。
五、主干课程管理学原理（高起专）、政治经济学、会计学（高起专）、应用统计分析、现代企业管理（高起专）、组织行为学（高起专）、经济学（高起专）、客户关系管理（高起专）、经济法学(高起专)、电子商务(高起专)、物流管理（高起专）、运输管理（高起专）、仓储管理（高起专）、现代物流供应链管理、网络营销、物流战略与规划（高起专）。
六、课程总体设置及学分分配七、教学要求1．本专业要系统地学习所有必修课及12学分的选修课。
2．课程考核方式有开卷考试、闭卷考试、考查。
3．实践性教学环节包括上机、社会实践等。
八、毕业条件学生必须取得必修课+选修课合计总学分80学分，方可准予毕业。
九、选课说明与要求1、课程设置表中各模块选课要求(1)公共基础课必修21学分，其中思想政治课程5学分；英语、计算机应用基础12学分，大学语文与远程教育学习学4学分；(2)学科课程必修47学分，其中，专业基础课29学分，专业课18学分；(3)选修课18学分，从中任选12学分。
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西安交通大学电子商务专业培养计划
电子商务属于学科跨度比较大的专业，涉及计算机和信息技术、管理学、经济学、法学等学科门类，在4年学制中全面系统地掌握所有这些门类的知识有很大难度。
西安交通大学在该专业的设置上采取一个专业两个方向和课程结构模块化，主要设置电子商务管理方向和电子商务经济方向。
一、培养目标
培养在电子商务领域具有良好素养，较好掌握自然科学、计算机和信息技术的基本技能与方法，人文社会科学、现代管理科学的基本原理，将信息技术与商业和管理的理论与实践融会贯通，并能适应知识经济时代的复合型人才, 能够满足21世纪我国国民经济建设迅速发展对电子商务专门人才的需求。
二、专业特点及培养要求
电子商务属于学科跨度比较大的专业，涉及计算机和信息技术、管理学、经济学、法学等学科门类，在4年学制中全面系统地掌握所有这些门类的知识有很大难度。
因此，根据我校实际情况，建议在本专业的设置上采取一个专业两个方向和课程结构模块化，即在共同的公共基础课、专业基础课（计算机和信息技术）平台课程的基础上，主要设置电子商务管理方向和电子商务经济方向。
各方向培养要求为：
1、电子商务管理学方向：网络经济时代的现代企业经营与管理
2、电子商务经济学方向：培养既懂计算机信息技术又懂现代商贸金融的复合型高级人才。
能为相关领域国家宏观经济决策、产业经济政策制定，国内外商贸、金融等流通领域电子商务规划、咨询，企（事）业电子商务应用和电子商务科研、教学等提供专门化研究与应用复合型人才。
三、主干学科
主干学科：电子商务
相关学科：计算机技术、信息技术、管理学、经济学、法学
四、主要课程
管理学原理、经济学、网络经济学、电子商务概论、电子商务技术、计算机网络原理、Internet/Intranet技术基础、国际商务与EDI、电子商务法律概论、网络营销管理、现代物流与供应链管理、电子商务结算与支付、网络贸易、网络营销、电子商务实务/实验等。
五、主要实践环节
军事理论和军事训练、金工实习、电子实习、生产实习、课程设计、毕业设计、公益劳动等。
六、学制4年
七、授予学位管理学学士/经济学学士
八、毕业条件
完成总学分210+8(其中课内学分170，集中实践40，课外学分8)，方可准予毕业。
西安交通大学2001级电子商务专业培养计划（学分分配图）。