携程Ctrip的品牌资质分析报告
携程分析报告2024
引言概述：本文是对携程进行分析的报告的第二部分，主要探讨携程在在线旅游市场的竞争地位、盈利模式、发展策略等方面的情况。
通过对市场环境、公司财务状况、运营模式和发展趋势等多个角度进行分析，我们将得出关于携程的综合评估和发展建议。
正文：1.携程在在线旅游市场的竞争地位1.1在线旅游市场的发展情况1.2携程在市场份额和收入方面的表现1.3竞争对手的市场地位和独特竞争优势2.携程的盈利模式2.1广告和推广收入2.2机票和酒店预订的佣金收入2.3辅助服务的销售收入2.4平台和会员服务的收入2.5其他潜在的盈利渠道3.携程的运营模式3.1市场推广及品牌建设3.2产品和服务的创新3.3用户体验和客户关系管理3.4资源整合和供应链管理3.5管理层和员工的专业能力和团队协作4.携程的发展策略4.1国内市场的拓展4.2国际市场的进军4.3科技创新和数字化转型4.4合作伙伴关系的建立和拓展4.5人才引进和团队建设5.携程的发展趋势5.1移动互联网和智能设备的普及5.2大数据和技术的应用5.3用户需求和消费习惯的变化5.4政府政策和法规的影响5.5全球旅游市场的发展趋势总结：通过对携程在在线旅游市场的竞争地位、盈利模式、运营模式、发展策略和发展趋势的分析，我们可以看出携程在市场上拥有较强的竞争力，具备多元化的盈利模式，并且注重产品和服务创新，努力提升用户体验。
携程还将积极拓展国内和国际市场，加大科技创新和数字化转型的力度，与合作伙伴建立紧密关系。
携程也面临着市场竞争激烈、用户需求变化等挑战。
因此，我们建议携程进一步加强市场营销和品牌建设，提升用户粘性和忠诚度；加大科技研发投入，提升核心竞争力；积极推进国内和国际市场的布局；加强人才引进和团队建设，确保企业发展的可持续性。
在线旅游行业典型产品“携程旅游”分析报告
在线旅游行业典型产品“携程旅游”分析报告携程旅游是一家综合性在线旅游平台，提供机票、酒店、旅游度假、景点门票、游轮、自由行、商旅等各种类型的旅游产品。
以下是对携程旅游的分析报告：一、竞争优势1. 渠道优势：携程旅游通过建立广泛的供应链网络，保障了旅游产品的进出口，同时，平台掌握大数据，为酒店、航空公司等旅游服务商提供更好的市场分析和营销咨询。
2. 整合优势：携程旅游整合了全球的旅游资源，为用户提供更便捷、个性化的旅游服务。
此外，携程旅游还与银行、保险公司合作，增强用户的购买欲望，并为用户提供全方位的旅游保障服务。
3. 品牌优势：携程旅游在业内拥有很高的知名度和声誉，不断推出优秀的服务和营销活动，持续提升市场占有率和用户黏性。
二、产品特点1. 大众化：携程旅游的产品定位较为大众化，提供的旅游产品涵盖了短途、长途、休闲、商务等各类旅游需求，并支持多种支付方式，方便用户进行在线购买。
2. 个性化：携程旅游可以根据用户的旅游偏好和需求推荐个性化的旅游产品，同时，平台提供了旅游攻略和互动社区等功能，帮助用户更好地规划旅游行程。
3. 服务体验：携程旅游非常注重用户的服务体验，为用户提供7*24小时客服服务，并且有在线评价系统，用户可以对购买过的产品进行评价，同时也可以查看其他用户对产品的评价和点评。
三、商业模式1. 佣金模式：携程旅游与旅游服务供应商之间以佣金为主要收入来源进行合作。
旅游服务供应商通过携程旅游推广自己的产品，携程旅游从中抽取佣金。
2. 广告模式：携程旅游可以通过平台投放广告，获取广告费用。
3. 自营模式：携程旅游还有自营业务，如自有品牌酒店和度假产品，自营收入也是平台的重要收入来源。
四、未来发展趋势1. 旅游产品个性化：未来携程旅游将会更加关注用户的个性化需求和体验，把握精准推荐的大数据资源，提供更加便捷、个性化、多元化的产品选择和服务体验。
2. 精细化运营：通过创新技术和大数据分析，携程旅游将更好地实现精细化运营，提升公司效益和用户满意度。
携程的swot分析报告
携程的SWOT分析报告引言SWOT分析是对企业内外环境进行全面评估的一种常用方法。
本文将对携程进行SWOT分析，分析其优势、劣势、机会和威胁，以期从战略角度全面了解携程的竞争优势和发展潜力。
1. 优势携程作为中国最大的在线旅游服务提供商，具有以下优势： - 品牌知名度高：携程是中国市场上最具知名度的在线旅游品牌之一，得到了广大消费者的认可和信任。
- 广泛的业务线：携程涵盖了机票、酒店、旅游度假、门票等多个领域，为消费者提供了全方位的旅游服务。
- 强大的技术和数据支持：携程拥有先进的技术平台和庞大的用户数据，可以通过数据分析为用户提供个性化的推荐和优化的服务。
- 多渠道销售网络：携程通过线上渠道和线下门店相结合的方式，覆盖了更广泛的用户群体，提高了销售渠道的多样性和覆盖面。
2. 劣势携程在竞争中也存在一些劣势，需要持续改进和提升： - 市场竞争激烈：在线旅游市场竞争激烈，携程面临来自其他在线旅游平台和传统旅行社的竞争压力。
-依赖供应商：携程的业务依赖于航空公司、酒店等供应商，供应商的变动和调整可能会对携程的运营产生一定的影响。
- 服务质量管理：携程作为线上平台，需要面对大量用户的需求和投诉，提供稳定、高质量的服务是一个挑战。
3. 机会携程面临以下机会，可以进一步提升自身竞争力和市场份额：- 旅游需求增长：随着人们收入水平的提高和旅游消费的增加，旅游市场的需求正在不断增长。
携程可以通过增加产品线和优化服务来满足不同用户的需求。
- 移动互联网发展：移动互联网的普及为在线旅游平台提供了更广阔的市场和更便捷的用户体验。
携程可以进一步发展移动应用和提供更加智能化的服务。
- 国内旅游市场潜力：中国国内旅游市场巨大，携程可以加大对国内旅游市场的开发和推广，提供更多优质的旅游产品和服务。
4. 威胁携程面临以下威胁，需要警惕并采取相应措施应对： - 新兴竞争对手：随着在线旅游市场的发展，新兴竞争对手不断涌现。
携程网研究报告
携程网研究报告篇一：关于携程网经营模式的调查报告成都理工大学调查报告题目携程旅行网经营模式调查姓名陈杰学院旅游与城乡规划学院专业班级XX级旅游管理系2班学号 XX08060213 指导教师苏玉琼日期 XX年1月前言目前旅游电子商务风起云涌，各大公司纷纷赴美上市，而作为旅游管理系的大四的学生，我也希望可也有机会从事这个行业，所以借本次社会调查报告的机会，深入了解一下携程旅行这个行业的龙头，为我以后的求职生涯奠定基础携程网企业简介? 携程旅行网是中国旅游业第一家在美国纳斯达克上市的公司。
? 创立于1999年得携程网的总部在中国上海，下有北京，广州，深圳，香港四个分公司，并在全国二十多个大城市设有分支机构，现有员工二千余人，是中国最大的旅游电子商务网站。
携程成功整合了高科技产业与传统旅行业，向超过5000万会员提供集酒店预订、机票预订、旅游度假、商旅管理、特约商户及旅游资讯在内的全方位旅行服务，被誉为互联网和传统旅游无缝结合的典范。
? 产品覆盖中国绝大多数城市及海外主要商务城市，是行业内无可争议的领导者。
携程网的商业模式? 携程在某种意义上算是一个电子商务网站，就其作用而言(转载自：小草范文网:携程网研究报告)，它是一个网上机票和酒店的销售渠道商，在携程的货架上，卖的是全国许多酒店的房间和航空公司的机票，这样的商品没有库存，没有成本，它是通过给酒店和航空公司做网上销售获取中间的佣金。
? 在实际预订操作上，携程开发了“实时控房系统”和“房态管理系统”。
? 携程的价值在于掌握了供应商和客户双边的资源。
携程网的收入来源及盈利模式? 预订酒店代理费。
? 预订机票代理费。
? 广告费。
? 度假产品，自助游与商务游中的酒店、机票预订代理费。
? 商旅服务费用。
? 预订旅游门票、订餐佣金以及旅游书籍销售收入。
携程旅行网的盈利模型主要由网站、上游旅游企业（目的地酒店、航空票务代理商、合作旅行社）和网民市场构成。
携程网的产品构成????????? 国内酒店预订（接受国内一线、二线城市，地级以上城市国际酒店、星级酒店、经济型酒店等多数酒店在线预订。
携程Ctrip电子商务(EC)报告英文版
Contents1. Background ........................................................................................................... - 1 -2. Six business types ................................................................................................. - 1 -3. The current main competitors ............................................................................... - 2 -4. The e-commerce related advantages ..................................................................... - 4 -5. The e-commerce related disadvantages ................................................................ - 5 -6. The possible improvements .................................................................................. - 6 -7. The possible difficulties Ctrip may face in the improving process ...................... - 7 -8. Alternative actions of competitors ........................................................................ - 8 -9.References .............................................................................................................. - 8 -1. BackgroundCtrip company was founded in 1999 (Ctrip1 2010), headquartered in Shanghai, China. It has set up subsidiaries in 11 cities (Ctrip1 2010) including Beijing, Guangzhou, Shenzhen, Chengdu, Hangzhou, Xiamen, Qingdao, Nanjing, Wuhan, Shenyang and Sanya. And it has set up call center in Nantong and offices in Ningbo, Suzhou, Zhengzhou and Chongqing.Ctrip has over 10 thousand employees (Ctrip1 2010). By providing more than 40 million (Ctrip1 2010) members with hotel reservation, air ticket booking, holiday travel, business travel management, merchant and travel information, Ctrip was known as the seamless integration between Internet and traditional tourism model. With business growth and excellent profitability, Ctrip successfully listed on NASDAQ in the United States on December 9, 2003.Ctrip's success is inseparable from its advanced corporate culture as follows.1) Operation Philosophy (Ctrip2 2010)Customer - customer focus; Teamwork - close seamless cooperation mechanism; Respect -meticulous professionalism; Integrity -integrity of the true concept of cooperation; Partner - Partner-type "win-win" cooperation system.2) Service Philosophy (Ctrip2 2010)Convenient -do not allow customers to repeat;Thorough -do everything possible for customers;Reliable -to make customers free from worry; Intimate -to allow customers to see our smile; Professional -to make customers feel that we are experts;Sincere –to consider the customers wholeheartedly.2. Six business typesHotel ReservationCtrip has a leading hotel reservation service center to provide real-time booking service for members. Ctrip’s cooperation hotels aremore than 32,000 in more than 5900 cities of 138 countries and regions (Ctrip3 2010).Ticket BookingCtrip has a national network of ticket booking, distribution and field service systems in major airports, and provides international and domestic air ticket booking service inquiries for members. Currently, Ctrip’s air ticket booking has covered most major airlines routes and the free ticket delivery has covered over 60 domestic cities (Ctrip4 2010).Holiday travelCtrip provides free exercise of members, team travel, semi-self travel, bus tour, driving, cruise, free exercise of PASS, visa, vehicles rental and so forth.Business Travel ManagementBusiness travel management services are for major domestic and foreign enterprises and group companies to enhance the overall level of business travel management and resource integration capability. At present, Ctrip achieved cooperation has with Ericsson, Coca-Cola, Haier, Baosteel. MerchantsMerchants service is a kind of value-added member service for VIP guests to serve better for them for a business trip or traveling around the country.Travel InformationTravel information is accessorial service provided for members. Members can query shopping, dining, transportation, accommodations, drive circuit, etc.3. The current main competitors1) Homogeneous competitionELong: ELong was founded in July 2005, controlled by the world's largest online travel company Expedia. In Year 2009, eLong hotel reservationsbusiness commission income was 2.56 billion, an increase of 1% compared with that in 2008 (Sohu 2010). ELong's business model is to charge commission from hotels.China Mobile 12580:12580 was controlled by China Mobile. Its service launched in October 2007.Until November2009, 12580 has developed 25 million registered members (Sohu 2010).Its model is to charge commission.2) Competition without intermediate7days Hotel: It is chain hotels. Its main approach is: to open 400direct dial telephone reservations, to open network marketing website, to take membership; to fight for customer sources via price war. 7 Days completely separate itself from Ctrip and other intermediary. (Sohu 2010)Air China, China Eastern Airlines: Until July 2010, the revenue from Air China Web site and telephone sales center increased by 80% compared with the same period in 2009(Sohu 2010). Its direct sales by web site, telephone and counter account for 30% of its total ticket sales (Sohu 2010).3) Search engine competitionCtrip’s important channels advantage is the use of the Internet and call centers. However, Internet search engine develops fast, especially Google, Bing began to involve in online travel booking service. Consumers can easily through the search engine find where there are cheap or discounted hotel rooms and airline tickets. Also, that posed a genuine threat to the Ctrip is the vertical search engine like Qunar and Kuxun.4) The agent platform competitionTaobao: It is controlled by the Alibaba Group. Till August 2010, more than 200 travel agents and airline companies stationed Taobao ticket sales channels, which can sell about 10,000(Sohu 2010)tickets per day.Its modelis to charge shop service fee from the agents or airlines.Tencent Travel: Its start time was September 2010. Currently it is in beta state. However, before this, Tencent's payment platform TenPay has cooperated with more than 10 airline companies like Air China, China Southern Airlines, China Eastern Airlines (Sohu 2010), which is sufficient to take improvements for Tencent.5)Competition from the traditional travel agenciesHoliday travel is a business model of Ctrip. However, the traditional travel agencies have many advantages in the management of the service product, which Ctrip cannot surpass during a short term. What’s more, Ctrip's online advantages are increasingly affected by the impact of the lowering threshold of the Internet. And traditional travel agencies can develop their own web sites (such as the Zhonglvzaixian), or they can purchase some websites, carrying out the differences in competition.6) Other competitorsThere are also Tuniu, Lvmama, CYTS, Carlson Wagonlit Travel and so forth.4. The e-commerce related advantagesThere are about 10 million people visiting and approximately 100 million web page hits every day. Ctrip currently occupies more than 50%of Chinese online travel market share (Baidu1 2010). Ctrip’s such great success is inseparable from its several unique competitive advantages.1) Ctrip has large-scale operations. Ctrip has the world's largest call center industry, with 12,000 seats and more than 5,000 call center employees (Ctrip3 2010). Ctrip has a long-term stable cooperative relation with more than 32,000 hotels in 138 countries and regions (Ctrip3 2010). Large-scale operations can not only provide more superior travel options, but also protect the standard of service, thus ensuring service quality and reducing operating costs.2) Ctrip has advanced technology. Ctrip established a set of modern service system including customer management system, housing capacitymanagement system; call queuing system, order processing system,E-Booking air ticket reservation system, service quality monitoring system. Relying on these advanced services and management systems, Ctrip is providing more convenient and efficient services for members.3) Ctrip has a standardized management system. Advanced management and control system is another key advantage of Ctrip. Ctrip successfully applied the manufacturing quality control methods—— Six Sigma to the travel industry. Currently, Ctrip’s service indicators have been close to the international advanced level, its service quality and customer satisfaction also increased dramatically.4) Advantages of market cooperation: At present, Ctrip has establisheda strategic cooperative partnership with major airlines like Air China, with major banks like ICBC and CCB, with famous enterprise like China mobile, China Unicom and China telecom. Ctrip’s cooperation pattern became the good example of three-dimensional cooperation.5) Ctrip has rich reservation and payment methods. Ctrip not only provided Internet booking system but also successfully established the largest call center in Asia. Ctrip’s call center uses the most advanced core technology, called third-generation CTI. For payment, Ctrip accepts different credit cards, debit cards, Paypal and other payment methods.6) Services 2.0 (Netease1 2010): Ctrip has been advocating that the mode of service enterprises should change from 1.0 to 2.0. The so-called 2.0 mode service includes interactivity, instrumental and experience. 7) Ctrip provides comprehensive and one-stop service.5. The e-commerce related disadvantages1) The service cost is high. Ctrip improved its service level from the service attitude, response rate, and many other factors. However, to reach such a service level, Ctrip must increase investment in human and material resources.2) The customer resource competition is fierce. Ctrip’s current investment projects are mainly BtoC business model. When the customer resource is limited, the competition between the various projects among network enterprises will become increasingly fierce.3) The business media of e-travel industry is limited to the Internet, and the business objects are only limited to Internet users.4) Networks weakness in the law: First, the domestic laws on e-commerce in the content of commodities, confidentiality, network security and encryption technology is not clear. Second, the protection for the domestic domain name is still in research status, and there are no clear legal provisions.6. The possible improvements1) Ctrip should expand the scale and merger some online travel web sites reasonably. In a sense Ctrip is an intermediary service company, its main source of profits is commission which can’t be too high, and because once it was too high the intermediary is most likely to be bypassed. So the scale of expansion and the formation of scale operations can ensure its profit source and avoid the risk of being bypassed.2) Ctrip should integrate the information resources of the upstream and downstream and improve the core competitiveness. Ctrip's core strength is its grasp of all kinds of information of the upstream and downstream. By expanding the scale Ctrip gets much information, and then the integration and deep mining of the information can maximize its function.3) Carry out the upstream expansion strategy and develop its own tourism industry. Liu Shao-yong, chairman of China Eastern Airlines once said "If the airlines’ information technology does not improve, they will be always workers of the intermediary like Ctrip and eLong."(Netease2 2010) It reflects that service entities want to bypass the intermediary like Ctrip by improving their own information technology. Therefore, when Ctrip makes efforts to improve its core competitiveness it must also beprepared for upward expansion, such as building their own travel companyor star hotels in order to eventually avoid the risk of being bypassed.4） Constantly excavate new business growth actively and innovatively.As information technology continues to accelerate, the information asymmetry on both sides of the intermediary will certainly be gradually reduced; Ctrip's profits will certainly be affected. Therefore, only by constantly excavating other new business growth can Ctrip obtain more profits and grow continually.5) Actively protect its brand image and try to win consumer favor.7. The possible difficulties Ctrip may face in the improving process1) Network monitoring system has defects, so enterprises’ rights and interests are vulnerable. At present, China's network monitoring systemhas many defects. So far, China's law on the Internet is only aquasi-regulatory legal document, namely, "the decision on safeguarding Internet security" (CHEN Xiao-yu 2004).2) Peer competition is fierce, and Ctrip can be easily imitated by competitors. Now there are more than 20 thousand domestic varieties of online travel sites (Netease2 2010).3) Airlines or hotels increases proportion of direct selling, and their reliance on intermediaries abates. By July2010, sales amount from Air China web site and telephone center sales has increased by over 80% compared with 2009 over the same period (Sohu 2010). Sales from Website, telephone, counter and other direct sales, account for 30% of its total ticket income. ( Sohu 2010).4) Airlines or hotels cut commission. In July 2010, China Eastern, China Southern and Air China reduced partial routes ticket commission by 2% (Sohu 2010), which will directly affect the future Ctrip ticket sales.5) There exists online payment security and technical problems.6) There exist costs and technical problems about e-commerce systems infrastructure.8. Alternative actions of competitors1) We should look for new business growth.2) Deepen our management system and enhance technical capabilities. Stable management team is the guarantee of the enterprise cohesion and perfect customer service level.3) Purchase some off-line travel agencies and some travel sites properly. We can target some second-tier cities, mainly tourist cities, and selectively purchase some of the local affiliates.4) Invest in the hotel group appropriately. By investing in some of the hotel groups, we can operate more effectively in the technical docking, which is actually a common interest of both sides.5) Try to speed up the layout of the Internet booking business and increase the proportion of online business. The CFO of Ctrip Sun Jie-cheng once said that online business can ease the pressure on labor demand, thus increasing profit margins. Now, Ctrip is also trying its best to speed up the layout of its Internet booking business.9. ReferencesCtrip1（2010）Accessed October 21，2010 from /public/ctripab/abctrip.htm Ctrip2（2010）Accessed October 21，2010 from /public/ctripab/core.htm Ctrip3（2010）Accessed October 21，2010 from /public/ctripab/hotel.htm Ctrip4（2010）Accessed October 21，2010 from /public/ctripab/ flight.htm Baidu1（2010）Accessed October 22，2010 from ——/view/94228169a45177232f60a20f.html Sohu（2010）Accessed October 22，2010 from /20100916/n274978867.shtml Netease1（2010）Accessed October 22，2010 from——/07/0716/08/3JGSLPLJ000915BF.html Netease2（2010）Accessed October 22，2010 from——/special/00254IJR/fanmin.html CHEN Xiao-yu.(2004).Comment on The System of Supervision on The Network in China, Journal of Fujian Public Safety College, Serial No.78, 62-65。
携程网网站分析报告
携程网网站分析报告一网站名称：携程网二网址：三能实现的主要功能1)酒店预订：携程拥有中国领先的酒店预订服务中心，为会员提供即时预订服务。
我们的合作酒店超过32000家，遍布全球138个国家和地区的5900余个城市（Ctrip5,2010）。
2)机票预订：携程旅行网拥有全国联网的机票预订、配送和各大机场的现场服务系统，为会员提供国际和国内机票的查询预订服务。
3)度假预订：携程倡导自由享受与深度体验的度假休闲方式，为会员提供自由行、团队游、半自助、巴士游、自驾游、邮轮、自由行PASS、签证、用车等全系列度假产品服务。
4)商旅管理：商旅管理业务面向国内外各大企业与集团公司，以提升企业整体商旅管理水平与资源整合能力为服务宗旨。
5)特约商户：特约商户是为VIP 贵宾会员打造的增值服务，旨在为VIP 会员的商务旅行或周游各地提供更为完善的服务。
6)旅游资讯：旅游资讯是为会员提供的附加服务。
由线上交互式网站信息与线下旅行丛书、杂志形成立体式资讯组合。
四交易程序和规则交易程序主要分为搜索，选择，在线预订和预订成功四个部分。
以预定酒店为例详细说明交易过程：搜索酒店1、选择您要预订酒店所在的城市；2、选择该酒店附近地标，例如：选择北京王府井附近酒店；3、选择您要入住的时间，如您6日下午到达该城市，那么入住时间即为6日；4、选择您离开酒店的时间，如您是7号离开酒店退房，那么离店时间即为7日；5、选择您能够接受的价格区间，如：150至300元；6、填写您指定的酒店名称，如：格林豪泰酒店，如果没有指定的酒店此处可以留空；填写完搜索信息后点击酒店搜索按钮。
选择酒店选择合适的酒店。
以搜索出来的“北京东方之家酒店”为例，选择最适合您的房型、房价，确定后点击预订按钮。
若您想了解更详细的酒店信息，可点击酒店名称进入酒店详细页，了解酒店信息、参观酒店图片、交通地图等等相关信息，点击预订按钮。
在线预订请填写真实入住人数、入住人姓名（预订几间填写几个人的姓名）、证件类型内请选择预订人有效证件类型，手机号码请填写入住人手机号码，E-mail下是可选填写，接下选择预计到店的大概时间段，如果您对所选酒店有特殊要求请把要求写在特殊要求里，填写预订人姓名和预订人手机号码，填写结束后提交订单，等待订单处理。
携程网网站分析报告
携程网网站分析报告一网站名称：携程网二网址：/三能实现的主要功能1)酒店预订：携程拥有中国领先的酒店预订服务中心，为会员提供即时预订服务。
我们的合作酒店超过32000家，遍布全球138个国家和地区的5900余个城市（Ctrip5,2010）。
2)机票预订：携程旅行网拥有全国联网的机票预订、配送和各大机场的现场服务系统，为会员提供国际和国内机票的查询预订服务。
3)度假预订：携程倡导自由享受与深度体验的度假休闲方式，为会员提供自由行、团队游、半自助、巴士游、自驾游、邮轮、自由行PASS、签证、用车等全系列度假产品服务。
4)商旅管理：商旅管理业务面向国内外各大企业与集团公司，以提升企业整体商旅管理水平与资源整合能力为服务宗旨。
5)特约商户：特约商户是为VIP 贵宾会员打造的增值服务，旨在为VIP 会员的商务旅行或周游各地提供更为完善的服务。
6)旅游资讯：旅游资讯是为会员提供的附加服务。
由线上交互式网站信息与线下旅行丛书、杂志形成立体式资讯组合。
四交易程序和规则交易程序主要分为搜索，选择，在线预订和预订成功四个部分。
以预定酒店为例详细说明交易过程：搜索酒店1、选择您要预订酒店所在的城市；2、选择该酒店附近地标，例如：选择北京王府井附近酒店；3、选择您要入住的时间，如您6日下午到达该城市，那么入住时间即为6日；4、选择您离开酒店的时间，如您是7号离开酒店退房，那么离店时间即为7日；5、选择您能够接受的价格区间，如：150至300元；6、填写您指定的酒店名称，如：格林豪泰酒店，如果没有指定的酒店此处可以留空；填写完搜索信息后点击酒店搜索按钮。
选择酒店选择合适的酒店。
以搜索出来的“北京东方之家酒店”为例，选择最适合您的房型、房价，确定后点击预订按钮。
若您想了解更详细的酒店信息，可点击酒店名称进入酒店详细页，了解酒店信息、参观酒店图片、交通地图等等相关信息，点击预订按钮。
在线预订请填写真实入住人数、入住人姓名（预订几间填写几个人的姓名）、证件类型内请选择预订人有效证件类型，手机号码请填写入住人手机号码，E-mail下是可选填写，接下选择预计到店的大概时间段，如果您对所选酒店有特殊要求请把要求写在特殊要求里，填写预订人姓名和预订人手机号码，填写结束后提交订单，等待订单处理。
携程研究报告
携程研究报告1. 引言本报告是对携程旅行网进行研究的综合性报告。
携程旅行网是中国领先的在线旅行服务供应商，成立于1999年，总部位于上海。
携程致力于为用户提供全面的旅行服务，包括机票预订、酒店预订、旅游套餐预订、汽车租赁等。
本研究报告将对携程的发展历程进行回顾，分析其市场竞争优势，探讨其业务模式，并对其未来发展进行展望。
2. 携程的发展历程携程成立于1999年，最初是一家在线机票预订平台。
经过多年的发展，携程不断扩大业务范围，逐渐成为一家综合性的在线旅行服务供应商。
在初创阶段，携程面临着来自传统旅行社的竞争，但凭借着其方便快捷的在线预订和支付系统，逐渐获取了用户的青睐。
在2003年，携程上市，并于随后的几年内实现了快速增长。
通过投资并收购其他在线旅行服务供应商，携程扩大了自己的市场份额，并进一步提升了其品牌知名度。
如今，携程已经成为中国最大的在线旅行服务供应商之一。
3. 携程的市场竞争优势携程在市场上具有一定的竞争优势。
首先，携程拥有广泛的供应链网络。
通过与航空公司、酒店、旅行社等建立合作关系，携程能够提供丰富的旅行产品选择，满足不同用户的需求。
其次，携程拥有先进的技术平台，使得用户可以便捷地完成旅行预订和支付。
此外，携程经营团队的经验和专业能力也是其竞争优势之一。
4. 携程的业务模式携程的业务模式主要分为两个方面：供应链管理和用户服务。
携程通过与供应商建立合作关系，获取旅行产品的库存，再通过在线平台面向用户提供旅行服务。
携程通过严格的供应链管理，保证旅行产品的质量和可靠性。
在用户服务方面，携程致力于提供个性化的旅行服务。
携程的平台可以根据用户的搜索和浏览历史，为用户推荐适合其需求的旅行产品。
同时，携程还提供24小时客户服务，为用户解答问题和提供帮助。
5. 携程的未来发展展望携程作为中国在线旅行服务供应商的领导者，有着广阔的发展前景。
随着国内旅游市场的不断扩大，携程将继续增加合作伙伴和供应商，进一步扩大其旅行产品的选择范围。
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“携程Ctrip”品牌资质分析报告
尊敬的用户：
随着经济全球化的深入发展，各市场领域的竞争已逐渐表现为品牌竞争。
根据中国互联网络信息中心（CNNIC）公布的最新数据显示,中国网民规模已达8.02亿，互联网普及率57.7%。
而网民规模增长的推动力正是由于互联网商业模式的不断创新以及线上线下服务融合的加速，因此，互联网时代的到来也意味着网络品牌标识的价值提升。
习总书记不断强调知识产权战略的重要性，同时每年5月10日“中国品牌日”的确立也标志着品牌建设与保护已经刻不容缓。
根据您查询的“携程Ctrip”品牌，及“文体娱乐-娱乐旅游,商务服务-市场营销,网络服务-网络建站,网络服务-软件开发,网络服务-技术咨询,网络服务-网络通讯”行业，携程Ctrip的品牌分析报告如下：
目录
一、携程Ctrip品牌商标分析
1、行业注册分析
1.1 文体娱乐-娱乐旅游行业注册分析
1.1.1 文体娱乐-娱乐旅游行业品牌注册量
1.1.2 携程Ctrip品牌在文体娱乐-娱乐旅游行业的主要注册情况
1.1.3 文体娱乐-娱乐旅游行业下携程Ctrip同名品牌的主要竞争对手
1.2 商务服务-市场营销行业注册分析
1.2.1 商务服务-市场营销行业品牌注册量
1.2.2 携程Ctrip品牌在商务服务-市场营销行业的主要注册情况
1.2.3 商务服务-市场营销行业下携程Ctrip同名品牌的主要竞争对手
1.3 网络服务-网络建站行业注册分析
1.3.1 网络服务-网络建站行业品牌注册量
1.3.2 携程Ctrip品牌在网络服务-网络建站行业的主要注册情况
1.3.3 网络服务-网络建站行业下携程Ctrip同名品牌的主要竞争对手
1.4 网络服务-软件开发行业注册分析
1.4.1 网络服务-软件开发行业品牌注册量
1.4.2 携程Ctrip品牌在网络服务-软件开发行业的主要注册情况
1.4.3 网络服务-软件开发行业下携程Ctrip同名品牌的主要竞争对手。