商务英语函电实训unit 1 Foundamentals of Business Writing
外贸函电unit one
Business English Correspondence •Establishing Trade RelationsDear Manager:You were recommended to our company by the Bank of China, New Y ork Branch, which told us that you export Chinese textiles and cotton piece goods.Our company imports general merchandise. We have been in business since 1935, and therefore have wide experience in all the lines we handle.Our bankers are Chase Manhattan Bank and the Hong Kong & Shanghai Banking Corporation of Hong Kong. They can provide you information about our business and finances.Please inform us of your trade terms and forward samples and product brochures. We look forward to a productive trade.Sincerely,Michael S. BarnwellManagerMSB/sh•bankers n.开户银行We now have pleasure in confirming that your bankers, The Westminster Bank Ltd., have accepted our Draft for US $6,000, payable within thirty days of sight. 我方高兴地确认，贵方开户行—西敏寺银行已对我方30天期限的6000美元的汇票予以承兑。
商务英语函电实训范文
商务英语函电实训范文Greetings esteemed business partners,As we embark on this new venture together, let us forge ahead with a spirit of collaboration and a commitment to excellence. In the realm of commerce, communication is the linchpin that binds us all. It is with this in mind that I present to you a comprehensive guide to mastering the art of business correspondence in English.Begin with a warm and professional greeting that sets the tone for the correspondence. "Dear [Recipient's Name]," is a time-honored opener that conveys respect and formality. Next, dive into the purpose of your communication with clarity and brevity. Whether it's an inquiry, a proposal, or a follow-up, ensure that your message is direct and to the point.For instance, if you're introducing a new product, "We are excited to announce the launch of our latest innovation, the [Product Name], designed to [describe the benefits]." This not only piques interest but also provides a succinct overview of what's to come.When it comes to the body of your message, structure is key. Organize your thoughts into clear, concise paragraphs. Each should focus on a single point, making it easier for the recipient to digest your message. Use bullet points or numbered lists to highlight key information or steps.In the realm of negotiation, be assertive yet diplomatic. Phrases like "We believe that a mutually beneficial agreement can be reached if we consider [specific terms]" demonstrate a willingness to compromise while maintaining a firm stance on your company's interests.Closing your correspondence with a call to action is crucial. Whether it's scheduling a meeting, requestingfurther information, or confirming an order, make it clear what the next step should be. "We look forward to your prompt response and are eager to take our partnership to new heights."End with a courteous closing such as "Best regards," or "Sincerely," followed by your name, title, and contact information. This leaves a lasting impression of professionalism and accessibility.Remember, the essence of business English communication lies in its clarity, politeness, and effectiveness. With these principles in mind, your correspondence will not only be a reflection of your company's values but also a catalyst for successful business interactions.。
《商务英语函电教程》Unit 1商务信函写作基础
Inside Name and Address
The name and address of the receiver is typed at the lefthand margin at least two lines below the date. Precede the address’s name with a courtesy with title (such as Mr., Ms. or Dr.). If you do not know whether a person is a man or woman, and you have no way to find out, omit the courtesy title and give the full name. Do not use both kinds of titles with one name, however, As shown below, the title of a person’s position within an organization may be included and typed either on the same line below the person’s name, whichever position results in better balance. If the title appears on the same line, place a comma between the name and the title.
In some countries the letterhead contains other details. For example, in the U.K. the director’s names of a company is given.
商务英语函电实训unit 1 Foundamentals of Business Writing
The purpose for business writings is to inform readers of information you want to get across or possibly persuade the readers to do something.
Unit 1 Foundamentals of Business Writing
Unit 1 Foundamentals of Business Writing
• 1.Guide to Basic Business Letters
The basics of good business letter writing are easy to learn. The following guide provides the phrases that are usually found in any standard business letter. These phrases are used as a kind of frame and introduction to the content of business letters. At the end of this guide, you will find links to sites that give tips on the difficult part of writing successful business letters – arguing your business objective. By using these standard phrases, you can give a professional tone to your English business letters.
商务英语函电专业课教案Unit
商务英语函电专业课教案Unit一、课程概述本单元主要介绍商务英语函电的基本概念、格式和写作技巧。
通过本单元的学习，学生将能够理解商务英语函电的重要性，掌握商务英语函电的基本格式，提高商务英语函电的写作能力。
二、教学目标1. 了解商务英语函电的概念和作用。
2. 掌握商务英语函电的基本格式。
3. 学会使用商务英语函电的常用表达和写作技巧。
三、教学内容1. 商务英语函电的概念和作用2. 商务英语函电的基本格式3. 商务英语函电的常用表达和写作技巧四、教学方法1. 讲授法：讲解商务英语函电的概念、格式和写作技巧。
2. 案例分析法：分析商务英语函电的实例，让学生更好地理解和掌握知识点。
五、教学评估1. 课堂参与度：观察学生在课堂上的发言和讨论情况，评估学生的学习兴趣和积极性。
2. 练习完成情况：检查学生完成的商务英语函电练习，评估学生的写作能力和掌握程度。
3. 课后作业：布置相关的课后作业，要求学生独立完成，以巩固所学知识。
教案一、课程概述商务英语函电是商务沟通的重要手段，具有正式、规范和准确的特点。
通过本单元的学习，学生将能够理解商务英语函电的重要性，掌握商务英语函电的基本格式，提高商务英语函电的写作能力。
二、教学目标1. 了解商务英语函电的概念和作用。
2. 掌握商务英语函电的基本格式。
3. 学会使用商务英语函电的常用表达和写作技巧。
三、教学内容1. 商务英语函电的概念和作用讲解商务英语函电的定义、特点和作用，让学生了解其在商务沟通中的重要性。
2. 商务英语函电的基本格式介绍商务英语函电的组成部分，包括信头、称呼、、结尾、签名等，并讲解各部分的要求和注意事项。
3. 商务英语函电的常用表达和写作技巧讲解商务英语函电中常用的表达方式和写作技巧，如问候语、结束语、商议表达、礼貌用语等。
四、教学方法1. 讲授法：讲解商务英语函电的概念、格式和写作技巧。
2. 案例分析法：分析商务英语函电的实例，让学生更好地理解和掌握知识点。
商务英语函电专业课教案Unit
商务英语函电专业课教案Unit 1-5一、Unit 1: Introduction to Business English Correspondence Objective:To familiarize students with the importance of business English correspondence and its role in international business munication. Content:1. Definition and types of business English correspondence.2. Importance of business English correspondence in international trade.3. Basic ponents of a business letter.Activities:1. Discuss the importance of business English correspondence in groups.2. Analyze sample business letters to identify the basic ponents.3. Practice writing a simple business letter.Assessment:1. Group discussion participation.2. Analysis of sample letters.3. Written assignment: Write a business letter.二、Unit 2: Elements of Effective Business WritingObjective:To teach students the essential elements of effective business writing. Content:1. Clarity and conciseness.2. Correct grammar and punctuation.3. Professional tone and language.4. Organized structure and format.Activities:1. Analyze sample letters with ineffective writing elements.2. Practice writing exercises focusing on clarity, conciseness, grammar, and punctuation.3. Discuss the importance of professional tone and language.4. Create a business letter template.Assessment:1. Analysis of sample letters.2. Writing exercises.3. Business letter template creation.三、Unit 3: Writing Professional Business LettersObjective:To guide students in writing professional business letters.Content:1. Formatting business letters.2. Writing clear and concise sentences.3. Using proper salutations and closing.4. Proofreading and editing.Activities:1. Study different business letter formats.2. Practice writing clear and concise sentences.3. Role-play different scenarios requiring business letters.4. Edit and proofread sample letters.Assessment:1. Formatting and structure of written assignments.2. Clarity and conciseness of written assignments.3. Correct salutations and closings.四、Unit 4: Business E CommunicationObjective:To familiarize students with the appropriate use of business e munication.Content:1. Differences between business letters and es.2. Rules for effective business e munication.3. Formatting and structuring business es.4. Sample business e templates.Activities:1. Compare business letters and es.2. Discuss rules for effective business e munication.3. Practice writing business es using sample templates.4. Peer review and feedback on e writing.Assessment:1. Comparison of business letters and es.2. Writing exercises using sample templates.3. Peer review and feedback.五、Unit 5: Writing Effective Business Proposals Objective:To teach students how to write effective business proposals. Content:1. Understanding the purpose of a business proposal.2. Elements of a successful business proposal.3. Structuring and formatting business proposals.4. Writing persuasive and pelling proposals.Activities:1. Analyze sample business proposals.2. Practice writing a business proposal.3. Role-play presenting business proposals.4. Provide feedback on peer proposals.Assessment:1. Analysis of sample proposals.2. Writing exercises: writing a business proposal.3. Presentation skills and feedback.六、Unit 6: Formatting and Structuring Business ReportsObjective:To guide students on how to format and structure business reports effectively.Content:1. Basic ponents of a business report.2. Formatting guidelines for business reports.3. Structuring the report for clarity and effectiveness.4. Using appropriate language and tone in reports.Activities:1. Analyze sample business reports to understand their ponents.2. Practice formatting and structuring a business report.3. Discuss the use of language and tone in reports.4. Peer review and feedback on report writing.Assessment:1. Analysis of sample reports.2. Formatting and structure of written assignments.3. Use of language and tone in reports.七、Unit 7: Writing Effective Memos and NotesObjective:To familiarize students with the skills required to write effective memos and notes.Content:1. Differences between memos and notes.2. Purposes and uses of memos and notes in business munication.3. Formatting and structuring memos and notes.4. Examples of effective memos and notes.Activities:1. Discuss the differences between memos and notes.2. Practice writing a memo and a note.3. Analyze sample memos and notes to understand their structure.4. Peer review and feedback on memo and note writing. Assessment:1. Analysis of sample memos and notes.2. Writing exercises: writing a memo and a note.3. Peer review and feedback.八、Unit 8: Business Negotiation CorrespondenceObjective:To teach students how to write effective business negotiation correspondence.Content:1. Purpose and importance of business negotiation correspondence.2. Strategies for writing effective negotiation letters.3. Sample negotiation scenarios and corresponding letters.4. Language and tone in negotiation correspondence.Activities:1. Discuss the purpose and importance of business negotiation correspondence.2. Practice writing negotiation letters based on sample scenarios.3. Role-play negotiating based on the written letters.4. Provide feedback on peer negotiation correspondence. Assessment:1. Analysis of sample negotiation letters.2. Writing exercises: writing a negotiation letter.3. Negotiation skills and feedback.九、Unit 9: Writing Business PlansObjective:To guide students on how to write effective business plans. Content:1. Understanding the purpose of a business plan.2. Elements of an effective business plan.3. Structuring and formatting the business plan.4. Writing clear and concise objectives and strategies.Activities:1. Analyze sample business plans to understand their elements.2. Practice writing a business plan.3. Discuss the use of language and tone in business plans.4. Peer review and feedback on business plan writing. Assessment:1. Analysis of sample business plans.2. Formatting and structure of written assignments.3. Use of language and tone in business plans.十、Unit 10: Emerging Trends in Business Communication Objective:To familiarize students with emerging trends in business munication. Content:1. Overview of emerging trends in business munication.2. Social media and its role in business munication.3. E etiquette and best practices.4. The impact of technology on business munication.Activities:1. Discuss emerging trends in business munication.2. Explore the role of social media in business munication.3. Role-play scenarios involving e etiquette and best practices.4. Analyze the impact of technology on business munication. Assessment:1. Class discussions and participation.2. Analysis of social media's role in business munication.3. Application of e etiquette and best practices.4. Understanding of the impact of technology on business munication. 十一、Unit 11: Case Studies in Business CommunicationObjective:To provide students with real-life examples of business munication scenarios and analyze their effectiveness.Content:1. Case studies of successful and unsuccessful business munication.2. Analysis of the strategies and techniques used in the case studies.3. Identifying lessons learned from the case studies.4. Application of knowledge from case studies to practical scenarios. Activities:1. Present and discuss assigned case studies.2. Analyze the effectiveness of the munication strategies used.3. Identify the key factors that contributed to the success or flure of the munication.4. Role-play applying the lessons learned from the case studies to practical scenarios.Assessment:1. Analysis and discussion of case studies.2. Application of lessons learned to practical scenarios.3. Peer review and feedback on presentations and role-plays.十二、Unit 12: Professional E and Letter Writing PracticeObjective:To enhance students' proficiency in writing professional es and letters through practice and feedback.Content:1. Review of e and letter writing guidelines.2. Practice writing various types of professional es and letters.3. Peer review and feedback on writing assignments.4. Editing and polishing drafts to create final versions.Activities:1. Review best practices for writing professional es and letters.2. Participate in writing exercises, including responding to mock scenarios.3. Exchange written assignments with peers for review and feedback.4. Revise and refine drafts based on feedback to create polished final products.Assessment:1. Analysis and discussion of best practices for professional writing.2. Quality of written assignments, including clarity, conciseness, and professionalism.3. Improvement shown in revisions based on peer feedback.十三、Unit 13: Business Presentation SkillsObjective:To equip students with the skills needed to deliver effective business presentations.Content:1. Key ponents of a successful business presentation.2. Preparation and organization techniques for presentations.3. Effective use of visual ds and slides.4. Delivery and munication skills during the presentation.Activities:1. Analyze样本商务演讲以了解其关键组成部分。
外贸英语函电实训一
外贸英语函电实训一1. Warming up practice:1.Pair workTranslate the following sentences related to business letter writing into Chinese orally, and check with your desk mate.1)First impressions, in business letter as elsewhere, countheavily.第一印象,在商业书信和其他地方一样,计数严重。
2)A business letter generally consists of date, insideaddress, salutation, body, complimentary closing, and signature.It may include a subject or reference line.商业信件通常由日期,信内地址、称谓、身体、免费关闭,以及签名。
它可能包括一个主题或参考线。
3)Clarity means making the contents of a letter clear to thereader from its appearance as well as its words.清晰意味着制作内容的信件清楚读者从它的外观,以及它的单词。
4)The date is normally typed in a month-day-year sequence.The month should be spelled out in full; a comma separates the day from the year.日期通常是输入一个月的序列。
这个月要说清楚全面;一个逗号分隔的那一天在今年。
5)The inside address usually consists of the name of theperson to whom the letter is sent, often with a social title and his company title, the name of the company, and its postal address.The inside address appears exactly the same way as on the envelope.内地址通常是由人的名字的字母是谁发送,往往与一个社会的头衔和公司名称,该公司的名称和它的邮政地址。
外贸英语函电Unit One
5．Correctness (正确)
A business letter must be correct. It should refer to correct data, accurate statements and clear opinions. This also means using correct grammar, spelling of words and punctuation. These are the basic elements of all letters. Business letters often are used as commercial or legal documents, so they are indebted with legal rights and obligations. Accurate facts, figures and vocabulary must be chosen wisely.
2．Completeness (完整)
A business letter requires “completeness”. It involves a careful check of the Five W’s: What, Who, Why, Where, When and How. See to it that all these questions are answered and all the matters are referred completely. A complete business letter provides adequate details for your reader to completely understand your intentions.
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Unit 1 Foundamentals of Business Writing
• Before you begin writing, answer the following questions: 1. What is my purpose in writing this letter/memo/report? 2. What does my reader want or need to know to understand my message? 3. Have I answered important questions and provided the necessary information for the reader? 4. Did I accomplish my purpose? 5. Have I included boring, confusing, or distracting information? 6. What do I want the reader to do when he or she is done reading this? 7. Is that clear to the reader? 8. Have I included all the information necessary for the reader to take this action?
• The Reason for Writing
I am writing to inquire about apologize for confirm
Unit 1 Foundamentals of Business Writing
• Requesting
Could you possibly? I would be grateful if you could
Unit 1 Foundamentals of Business Writing
• The Finish
Yours faithfully, (If you don't know the name of the person you're writing to) Yours sincerely, (If you know the name of the person you're writing to) Best wishes, Best regards, (If the person is a close business contact or friend)
Unit 1 Foundamentals of Business Writing
• Reference to Future Contact
I look forward to ... hearing from you soon. meeting you next Tuesday. seeing you next Thursday.
Unit 1 Foundamentals of Business Writing
Unit 1 Foundamentals of Business Writing
• The Reference
With reference to your advertisement in the Times, your letter of 23 rd March, your phone call today, thank you for your letter of March 5 th .
• Agreeing to Requests
I would be delighted to
• Giving Bad News
Unfortunately I am afraid that
Unit 1 Foundamentals of Business Writing
• Enclosing Documents
I am enclosing Please find enclosed Enclosed you will find
• Closing Remarks
Thank you for your help Please contact us again if we can help in any way. There are any problems. You have any questions.
Sample Letter
Unit 1 Foundamentals of Business Writing
• Here is a sample letter using some of these forms:
Dear Mr Flintstone: With reference to our telephone conversation today, I am writing to confirm your order for: 120 x Cheddar Deluxe Ref. No. 856 The order will be shipped within three days via UPS and shouout 10 days. Please contact us again if we can help in any way. Yours sincerely,
Unit 1 Foundamentals of Business Writing
• 2.How to Write a Business Letter
A business letter is a formal means of communication between two people, a person and a corporation, or two corporations. Business letters differ from personal letters because they follow very strictly set rules for composition. Many people are intimidated by the prospect of writing to strict guidelines, however business letters are nothing to be afraid of. They are too useful a tool to be stigmatized by the public.