商务英语写作教程 Unit 6
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新编商务英语基础教程Unit 6
Unit 6 The Quality and QuantityI Teaching Aim1. Cognitive Information(认知信息): Quality and Quantity of Customers2. Language Focus(内容重点):1）Word Study: A. cast, complex, relatively, critical, matter, conversely, specific, seminar, initially； B. income, budget, straightforward, cost, beneficial, individual, prospective, overall2）Phrases: A. in the hopes of, depend on, result in, instead of, be exposed to；B. seek to3）Key Words: A. spread；B. Specify3. Grammar: There be 结构4. Writing （写作技巧）: 英语写作的语气5. Translation （翻译技巧）: 句子主语的翻译III Background InformationThe Marketing Plan营销计划营销决策的核心部分就是营销计划。
营销计划的作用是：需要营销人员充分地了解营销决策的结果。
需要营销人员充分地了解他们所经营的市场。
制定目标并且为企业内部人员提供指导。
营销计划无论是计划一年或更长，都要求进行市场研究，以便更好地了解市场。
随着对市场的了解，营销人员可以根据以下要点进行计划：企业任务——企业长期发展的目标。
这是企业高层领导的意愿并且长期不变。
宗旨——反映出企业的希望。
与企业任务一样，企业宗旨也是从上贯彻到下的。
宗旨可能是以财政目标（比如，赢利）或营销目标的形式（比如，达到市场份额的某一水平）。
实用职场英文写作教程Unit 6 Notices
6. Due to the recent government financialcuts, we have been forced to make the following changes;… 由于最近 政府削减财政，我们不得不做出以下调整……
7. The new appointment has been issued by the boards with effect from February 1st, 2019. 董事会发布的新任 命将于2019年2月1日起生效。
1. 四多一少。四多：被动语态多，将来时态多，简单句多，祈使句多。一少：修饰语少。 2. 通知的开头要交代清楚活动的内容、对象、时间和地点。我们称之为四“w”。即：what，who，
when，where． 3. 层次清晰。一个层次表达一件事，切忌在一个句子中表达多件事情。
Sample Reading
Writing Techniques
1. 通知的标题要清晰醒目，这样可以让读者对通知主题一目了然，好的标题还可以吸引人们的注意 。通知的标题一般为“Notice”，“Announcement”,但有些情况也可直接点名主题如“National Holiday”, “lecture”, “Football Match” “Found”或“Lost”等。
5. 海报
• 海报是用来报道演出、影讯、球讯等活动的一种带有宣传广告性质的招贴， 有时配绘画，形式别致，多用手写。用缩略语较多。
6. 启事
启事是一种公告性应用文。机关、团体、单位或个人有需要公开向大家说明的或有某种请求，把它简 要写出，张贴于公共场所，如有特殊需要的也可登在报纸、杂志上。启事的标题应醒目，可不用称谓 。有时要写地址和日期、署名。
8. Please be informed that…敬告诸位
7. The new appointment has been issued by the boards with effect from February 1st, 2019. 董事会发布的新任 命将于2019年2月1日起生效。
1. 四多一少。四多：被动语态多，将来时态多，简单句多，祈使句多。一少：修饰语少。 2. 通知的开头要交代清楚活动的内容、对象、时间和地点。我们称之为四“w”。即：what，who，
when，where． 3. 层次清晰。一个层次表达一件事，切忌在一个句子中表达多件事情。
Sample Reading
Writing Techniques
1. 通知的标题要清晰醒目，这样可以让读者对通知主题一目了然，好的标题还可以吸引人们的注意 。通知的标题一般为“Notice”，“Announcement”,但有些情况也可直接点名主题如“National Holiday”, “lecture”, “Football Match” “Found”或“Lost”等。
5. 海报
• 海报是用来报道演出、影讯、球讯等活动的一种带有宣传广告性质的招贴， 有时配绘画，形式别致，多用手写。用缩略语较多。
6. 启事
启事是一种公告性应用文。机关、团体、单位或个人有需要公开向大家说明的或有某种请求，把它简 要写出，张贴于公共场所，如有特殊需要的也可登在报纸、杂志上。启事的标题应醒目，可不用称谓 。有时要写地址和日期、署名。
8. Please be informed that…敬告诸位
商务英语写作实务课件Unit 6
Chinese provided.
Dear Mr. Li, _I _a_m__ex_t_r_e_m_e_l_y_g_l_ad__t_o_h_e_a_r_t_h_at_y_o_u__h_a_v_e_g_o_t_a__p_ro_m__o_ti_o_n_i_n__y_o_u_r _c_o_m_p_a_n_y_.（听说你 在公司得到升职，我由衷地为你感到高兴）. Congratulations!
It is excellent of you to get a promotion, for after all you have just been in the company for six months. As we all know, _y_o_u_a_r_e_a_l_w_a_y_s_a__b_o_th__h_a_rd_-_w_o_r_k_i_n_g_a_n_d_c_r_e_a_ti_v_e_ __p_er_s_o_n_,_（你工作十分努力，而且有创造性）, which is essential to achieve your goals in work.
Section Three Situation Writing
Situation 1
You heard that your friend Mr. Liu opened a new office in Beijing and you write a letter to congratulate him. Complete the following congratulation letter with the Chinese provided.
Yours truly, Maggie
Sample 2
Dear Mr. Wool, Congratulations on your promotion to Manager of the Marketing Department. There is no doubt that you deserve this promotion. It has been a pleasure working with one as competent as you are. I have always felt that you handled problems exceptionally well. We are looking forward to your trip to China next month when we can celebrate your advancement in a more formal way. Wish you continued success.
Dear Mr. Li, _I _a_m__ex_t_r_e_m_e_l_y_g_l_ad__t_o_h_e_a_r_t_h_at_y_o_u__h_a_v_e_g_o_t_a__p_ro_m__o_ti_o_n_i_n__y_o_u_r _c_o_m_p_a_n_y_.（听说你 在公司得到升职，我由衷地为你感到高兴）. Congratulations!
It is excellent of you to get a promotion, for after all you have just been in the company for six months. As we all know, _y_o_u_a_r_e_a_l_w_a_y_s_a__b_o_th__h_a_rd_-_w_o_r_k_i_n_g_a_n_d_c_r_e_a_ti_v_e_ __p_er_s_o_n_,_（你工作十分努力，而且有创造性）, which is essential to achieve your goals in work.
Section Three Situation Writing
Situation 1
You heard that your friend Mr. Liu opened a new office in Beijing and you write a letter to congratulate him. Complete the following congratulation letter with the Chinese provided.
Yours truly, Maggie
Sample 2
Dear Mr. Wool, Congratulations on your promotion to Manager of the Marketing Department. There is no doubt that you deserve this promotion. It has been a pleasure working with one as competent as you are. I have always felt that you handled problems exceptionally well. We are looking forward to your trip to China next month when we can celebrate your advancement in a more formal way. Wish you continued success.
商务英语 Unit 6
工厂交货价 仓库交货价 船边交货价 船上交货价
成本加运费 成本加保险费加运费
CFR(C&F) Cost and Freight CIF Cost, Insurance and Freight DCP CIP DDP Delivered Carriage Paid Carriage and Insurance Paid Delivered Duty Paid
货物运费付至 运费、 运费、保险费付至 完税后交货
The Shifts of Risks and Costs between Seller and Buyer
Think about it:
Why should we have incoterm?
To set the price To define the respective responsibilities of the seller and the buyer To eliminate any possibility of misunderstanding and subsequent dispute
friendly informal polite impatient
helpful aggressive formal hostile
Useful functions!
If you require some information, you can say: Could you please tell me if/ when/ how much/ why…? I wonder if you could tell me…? I’d like to know… I’d like some information about… Or you can write: We require the following information… Please let us know whether/when/how much… When someone gives you some information you can comment or reply: Oh, I see. That’s interesting. Thanks for letting me know.
成本加运费 成本加保险费加运费
CFR(C&F) Cost and Freight CIF Cost, Insurance and Freight DCP CIP DDP Delivered Carriage Paid Carriage and Insurance Paid Delivered Duty Paid
货物运费付至 运费、 运费、保险费付至 完税后交货
The Shifts of Risks and Costs between Seller and Buyer
Think about it:
Why should we have incoterm?
To set the price To define the respective responsibilities of the seller and the buyer To eliminate any possibility of misunderstanding and subsequent dispute
friendly informal polite impatient
helpful aggressive formal hostile
Useful functions!
If you require some information, you can say: Could you please tell me if/ when/ how much/ why…? I wonder if you could tell me…? I’d like to know… I’d like some information about… Or you can write: We require the following information… Please let us know whether/when/how much… When someone gives you some information you can comment or reply: Oh, I see. That’s interesting. Thanks for letting me know.
商务英语与写作unit6
Perhaps you have heard rumors of all sorts about the future of our company. Some say it is going out of business, some say it is to be closed, and still some say it is merging with some other company belonging to a mysterious businessman from Shanghai. But I am pleased to tell you that the last is true. We are merging. Effective January 1, 2007, our company will become a wholly owned subsidiary of Shanghai Hengguang Textiles Company. Board members of our would-be parent company asked me to let you know of their sincere intentions to carry on operation at this company on an autonomous basis.
To ensure the copier’s survival, it is important to keep the following procudures in mind. (main point ) · the machine for no longer than Use 30 minutes at a time.
Memorandums
6.商务英语写作(修订版) 第六章
6
Chapter
Letters of Payment and Settlement of Accounts II. Sample Analysis
Questions for comprehension: 1. Do the letters use direct order or indirect order? 2. What is the purpose of each letter? 3. Does each letter include necessary explanations about its purpose?
6
Chapter
Letters of Payment and Settlement of Accounts 2. Settlement of Accounts
• Today credit is widely use in business, especially in B2B business. • Letters of settlement of accounts usually take direct writing style, but sometimes you have to use indirect way of writing, appealing to sympathy, fairness and self-interest.
1. Letters of Payment 2. Settlements of Accounts 3. Writing pattern
6
Chapter
Letters of Payment and Settlement of Accoun Payment is an important issue in business. • Four main payment methods: Open account Prepaid Documentary collection: D/P, D/A Letter of Credit (L/C) • Letters of payment usually discuss the method of payment or talk about getting the payment documents prepared, expedited or changed.
商务英语综合教程(上册)Unit 6 Imports and Exports
Text
Unit 6 Imports and Exports
3 If nations traded item for item, such as one
automobile for10,000 bags of coffee, foreign trade would be extremely cumbersome and restrictive. So instead of barter, which is the trade of goods without an exchange of money, the United states receives money in payment for what it sells. It pays for Brazilian coffee with dollars, which Brazil can then use to buy wool from Australia, which in turn can buy textiles from Great Britain, which can then buy tobacco from the United States.
Unit 6 Imports and Exports
Text Exercises Related Technical Terms Grammar
Unit 6 Imports and Exports
Unit 6 Imports and Exports
Unit 6 Imports and Exports
must import sugar.
Text
Unit 6 Imports and Exports
6 Third, one nation can sell some items at a lower cost
商务英语阅读与写作unit 6
Unit 6Writing for Orders and Executing OrdersSection1. How to Write Letters Placing and Executing OrdersObjectives:To give a brief introduction to what is an order and reply to an orderTo enable Ss to become aware of main content of letters for an order and reply to an orderTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice translating quotation, offer and counter-offer给一个简要介绍什么是一个订单和回复一个订单使学生了解字母的主要内容为一个订单和回复一个订单使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习和实践翻译报价,报价,并还盘I. What Is an Order and Reply to An Order?An order is a request to supply a specified quantity of goods. V ery often, it is only after the exchange of a number of letters, faxes or E-mails that the two parties come entirely to terms and the buyer finally places or fills a formal order by letter or fax.When a seller receives the relative order and confirms and accepts its terms and conditions, he may begin to execute the order to the buyer’s satisfaction. However, there are times when a seller does not accept the buyer’s order for some reasons. Letters declining an order should be written with utmost care and an eye to good will and future business.一个订单是一个请求提供一个指定数量的商品。
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6.1 Pess Releases
3. 新闻电头（Dateline）和导语（Lead） 新闻电头和导语都位于新闻稿的第一段。新闻电头包括新闻稿的发稿
城市以及发稿日期，一般格式如下： CITY, State, Month Day, Year 导语段要写明新闻稿的关键信息，简明扼要地概括回答新闻事件中关
6.1 Pess Releases
很多时候在主标题的下方会添加副标题，对主标题加以解释。需要注意的是， 副标题的字数比主标题多，并且不加粗字体。例如：
Caine Companions Matter when Buying a Car Autotrader Company celebrates National Dog Day August 26 with “pawsome” insights and vehicle recommendations for dog lovers.
most engaged audience of in-market shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today’s empowered consumer looking to find or sell the perfect new, used or Certified Pre-Owned car. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit /.
于who、what、when、where、why和how的问题。
6.1 Pess Releases
一段完整的新闻电头和导语示例如下： ATLANTA, Aug. 26, 2016—Autotrader is honoring National Dog Day—
celebrated August 26—for the third consecutive year with “pawsome” insights on dogs and cars, as well as expert recommendations for Fido-friendly auto accessories and vehicles. Autotrader recently conducted a survey to understand the relationship between pooches and cars and found that 77 percent of dog owners say their dogs enjoy car rides. That’s a good thing, as over half take their canine companions on car trips at least once a week.
Press Releases
本章概要 ➢ 新闻稿
Warm-up
开始本章学习之前，请先试着回答以下问题：
1.新闻稿的写作目的是什么？ 2.一篇企业新闻稿通常有哪些组成部分？ 3.相较于其他应用文，新闻稿的段落内容、格式有哪些特点？
6.1 Pess Releases
Lead-in
新闻稿（press releases），又称为新闻发布（news releases）、新闻公告 （press statements）或媒体发布（media releases）。它指的是企业、机关官方 发布的新产品或服务信息公告，也可以指有关企业的管理活动、文化活动、 社会活动相关事件的新闻报道。新闻稿是企业准备好之后发给媒体刊登的， 所以新闻稿具备两个目的：第一，通过新闻稿宣传企业以及企业产品服务信 息，实现信息传播目的；第二，通过新闻稿塑造良好的企业形象，实现企业 公关目的。
6.1 Pess Releases
撰写格式
新闻稿通常涵盖以下内容： 1. 新闻发布时间（Timing for release）
新闻发布时间通常位于新闻稿首页的顶部左上方或者右上方。这 一部分在新闻见刊时会被删去。新闻发布的时间会有不同的格式，例如： （1）FOR IMMEDIATE RELEASE （2）FOR RELEASE: December 30, 2016 （3）FOR RELEASE: 12/30/2016 （4）FOR RELEASE: Friday, December 30
6.1 Pess Releases
2. 标题（Headline） 标题的目的是为了吸引读者（媒体编辑）的注意力，使其对新闻内容感兴趣。
媒体编辑每天可能收到许多新闻稿件，因此一个好的新闻标题在编辑审稿过程中会起到 很大的作用。在拟定标题时，应使用行为动词及清晰无歧义的词汇，注意保持标题简洁， 尽量将字数控制ens Development Office in Hyderabad （2）Huawei Launches New Cell Phone （3）KFC U.S. Introduces Fried Chicken-Scented Sunscreen
6.1 Pess Releases
4. 主体（Body） 主体即正文部分，一般分为数个段落，是在第一段导语基础上对新闻事
件的进一步解释，内容一般包含新闻事件相关的数据、背景、引语及其他相关的 具体信息。正文部分每个段落应按照其内容的重要性来排序，每个段落的文字不 要过于冗长。
6.1 Pess Releases
5. 公司背景信息（Boilerplate） 公司背景信息介绍指的是在新闻稿正文之后附上的一个简短的“about”
部分，提供关于发布新闻的公司或组织的相关背景介绍。同一公司的不同新闻稿 可以统一使用一个背景信息样板文段。例如：
6.1 Pess Releases
About Autotrader Autotrader is the most visited third-party car-shopping site, with the