商务英语阅读1 教案
新编商务英语精读1教学案
课时计划任课班级：商务英语131 班 1 周 1 号教学时间：2013 年月日Unit One Essentials of Business (1)ContentText: The Nature of BusinessDifficult Points1.Talk about some words, phrases or expressions about business;2.There are many new words in the text;3.Translate some difficult sentences of the text.Page 2: Warming-upWork with your group and think out as many words, phrases or expressions as possible about business.1) Are you interested in business? Why or not?2) What activities do you think can be labeled as business activities?3) Have you ever been involved in any business activities before?4) What do you think is important for success in today’s business world?(Teacher’s Book: Page 24)Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service.Part Two: 15 minutesPage 5: New words No.1-17 to the first 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the three paragraphs and recognize them.Part Three: 30 minutesPage 2: Translate and understand the first 6 paragraphs of the Text1. Read the first 6 paragraphs silently and pay attention to the difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 81) What does “business” mean in the text?The key comes from Paragraph 1:It means the human activity related to material things. It’s necessary for civilization. And it is found in all societies, even the simplest ones. It’s the activity of producing and distributing goods and services.2) What are the four basic factors of production?The key comes from Paragraph 2:They are land, labor, capital, and entrepreneurship.3) What does the term “land” in this text refer?The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.Some materials are on the earth’s surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production come from the land, the air, and the oceans.4) What does the term “labor” refer to in this passage?The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of “capital” in everyday language?The key comes from Paragraph 6:It means several things. The most general meaning is wealth or money.6)What does the term “capital” refer to according to this passage?The key comes from Paragraph 6:But it also refers to the equipment that money purchases. It’s all the things that workers use in production and distribution. It refers anything that helps to produce and distribute goods.5. Read the first 6 paragraphs together to review.Part Four: 10 minutesPage 6: New words No.18-32 to the rest 3 paragraphs of the Text1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the paragraphs and recognize them.Part Five: 15 minutesPage 3: Translate and understand the rest three paragraphs of the Text1.Read the paragraphs silently one by one and know what are your difficult points;2.Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice:4. Review by asking some questions from No. 1, Page 8Questions:7)What is called entrepreneurship?The key comes from Paragraph 7:Putting together land, labor, and capital to make something of value, is called entrepreneurship8)What responsibilities should an entrepreneur take?The key comes from Paragraph 7:The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.9)What kind of problems will a company cause to people when it goes bankrupt?The key comes from Paragraph 9:It means the company becomes unable to pay its debt, it causes problems for many people. It’s hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some moneyto the company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay.10) When will the entrepreneur make a profit and when will he suffer a loss?The key comes from Paragraph 9:If he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. Read the rest 3 paragraphs together to review.课时计划任课班级：商务英语131 班教案编号： 1 周 2 号教学时间：2013 年月日Essentials of Business (2) I. Review the content of the passageII. Recite the passageIII. Explaining the language pointsrelate:relate something to something else 与……有关e.g. The report seeks to relate the rise in crime to an increase in unemployment. V+ ing as subject: The -ing form of the verb can be used as the subject of a sentence e.g. Seeing is believing.Taking good photos requires patience as well as keen eyes.Watching television at spare time is a good entertainment.辨析capital & money:Capital is the money or property that you use to start a business or to make more money. Money is what you earn by working and you use in order to buy things.e.g. The recycling industry is making huge capital investments in equipment.Do you have enough money to pay for the sandwiches?Therefore, collocations related with "capital" are: capital intensive industries(资本密集产业); venture/risk capital(风险资本); intellectual capital(智识资本). etc. Collocations related with "money", on the other hand. are: money bags(有钱人); Money makes a mare go.(有钱能使鬼推磨); money worshiper(金钱至上主义者). entrepreneurship:Entrepreneurship is a frequently used concept in English-speaking countries, but it is difficult to define and translate. It generally refers to a management concept characterized by development and renovation and the ability to implement this concept in marketing.(它指的是一种发展的、革新的经营观念，以及将这种观念贯彻在市场中的能力。
外研社2024新标准商务英语阅读教程1_教学课件Unit_1
the time when sth. is just starting to be developed Eg: Networking technology is still in its infancy, yet it has already reached the point where we can call it a new mass medium.
time off：调休 holiday：一般指法定假日,不用上学或上班的假期 days off：纯粹指不用上班，休息的日子或一段时间，例如周末 leave：可当假期，通常是自己申请的休假。
Half work, half vacation: Meet the “workcation”
clock off
concierge
sb. in a hotel whose job is to help guests by telling them about places to visit, restaurants to eat in, etc. Eg: One skill that will always be a top priority for a hotel concierge is the ability to deal with people , preferably in their own language.
perk ≈ fringe, benefit, perquisite
sth. that you get legally from your work in addition to your wages, such as goods, meals, or a car Eg: Perks offered by the firm include a car and free health insurance.
《商务英语阅读I》-课程教学大纲
《商务英语阅读I》课程教学大纲一、课程基本信息课程代码：16133102课程名称：商务英语阅读I英文名称：Reading of Business English Literature I课程类别：专业方向课学时：32学分：2适用对象: 商务英语专业、英语专业（国际商务管理）、非英语专业考核方式：分散考试（笔试）先修课程：综合英语/大学英语二、课程简介本课程是外国语学院商务英语以及英语（国际商务与管理方向）本科学生的专业方向必修课，同时也作为向全校非英语专业学生开设的选修课。
本课程旨在帮助学生了解管理、财务、国际商务、营销等基本理论和常用术语，并同时提高学生的英语综合水平，特别是阅读商务材料的能力。
由于教学对象大多为今后的涉外人才，在本课程中融入社会主义思想政治教育尤其重要。
思政内容将特别体现在中外经济制度和商务实践的比较研读部分，教学过程中将着重介绍中国特色社会主义的经济制度和商务实践与西方完全市场经济和自由竞争条件下商务实践的重大区别。
通过案例探讨来说明共同富裕、协调发展优先于个别企业的利益导向原则，以彰显在党中央宏观调控下的社会主义特色市场经济对中国特殊国情的专适性和优越性。
This course is offered to Business English majors (with an International Business and Management orientation) as a compulsory course. It is also designed as an elective course for all students from specializations other than English. The course is intended to introduce the fundamental knowledge and nomenclature in management, finance, international business, marketing, etc.三、课程性质与教学目的通过对指定教材和教师所选材料的阅读、分析、探讨和讲介，在课程结束时，学生应熟练掌握常用的商务英语词汇和表达法，具备较强的商务英语阅读理解能力。
最新中职商务英语阅读教案：ChapterElevenInsurance
【课题】Chapter Eleven Insurance 【教材版本】【教学目标】知识目标：-什么是保险-保险业的基本介绍能力目标：-将所学保险的相关英语知识运用到阅读理解中-将所学保险的相关英语知识运用到口语表达中【教学重点、难点】教学重点：将所学保险的相关英语知识运用到阅读理解中教学难点：将所学保险的相关英语知识运用到口语表达中教学途径：1．小组讨论教学2．自学练习教学【教学媒体及教学方法】制作PPT。
演示法、讲授法、分组讨论法。
【课时安排】2课时（90分钟）。
【教学过程】第一环节导入（15分钟）活动一: 要求学生小组讨论图片及相关问题提示学生是否知道这些现象活动二：小组抢答练习2，熟悉各种现象的英文名称活动三：小组抢答练习3，熟悉各种现象的英文名称第二环节新授课（50分钟）阅读篇章A[讲解]详细讲解文章的内容列出生词和长难句[演示]教师用幻灯片演示单词和句子[问答]1 What is insurance?2 What is an insurance premium?3 What is the insurer?[问答]根据课文内容，小组抢答练习5Please pick out either the strong point or the weak point of the different kind of the shipment阅读篇章B[自学练习]学生根据课后提供的单词和句子翻译，进行自学阅读练习。
[问答]小组抢答第6题1 Do you know how to classify the Insurance companies?2 What are the differences between Life insurance companies and Property insurance companies?3 What are the differences between mutual company and stock company?[问答]小组抢答第7题第三环节课堂练习（15分钟）[情景模拟]要求学生分组讨论漫画图片，分别用presentation的方式介绍讨论结果第四环节复习小结（8分钟）How to classify the Insurance companies?What is insurance?第五环节布置作业（2分钟）默写第一篇阅读中的核心单词。
商务英语阅读教程Unit 1
1 All organizations create products for customers. Thus all organizations have a number of similarities that relate to the activities necessary to create goods and services. It is the role of production and operation management to acquire the necessary resources to create that product, to plan the specific steps through which those resources must pass to become a finished product and to make sure the product conforms to the standards of appearance, performance and reliability. conform, 使一致，使遵守
D. international trade _______________________
1-1
Unit Introduction
8. tell you exactly what you need to do to meet the ISO 9001∶2000 Quality Management Standard.
1-1
Unit Introduction
Check that you understand the following
professional words or expressions. Most of them are common when they are introduced in general English. But they would have particular meanings when they are used to describe production and operation
商务英语教案
Chapter 1 Business and Society教学目标：Define the term “social responsibility”.Understand why businesses should act in a socially responsible way.Identify the four basic areas of consumerism.Find and discuss examples of ethical/unethical business behavior.1.V ocabularyBusiness Organization Firm ObligationSocial responsibility Social concern Consumer Consumer legislation Consumer concerns Consumer advocate Consumerism The right to safetyThe right to be heard Nonprofit organization Business ethics SurveyBribery Embezzlement Kickback SurvivalHonest dealing Peer company Government agency EthicalUnethical Legal Illegal In the long runTo maximize To minimize To function To boycott To condemn To patronizeTo deal with To mislead To misrepresent To monopolize2.What is social responsibility?Social responsibility is the obligation a business assumes to:A. maximize its positive impact.B. minimize its negative impact.C. help to improve society.D. help to solve social problems.3. Why act in a socially responsible way?1). Society provides conditions for businesses to exist.- social setting including laws, customs, etc.- other social and cultural norms.- professional/technical personnel.- labor.It is only right for businesses to serve society’s goals.2). Businesses are a component of society.As overall social conditions improve, all the components of society –including businesses –will benefit.3). To be socially responsible also benefits businesses. Customers shun firms that- turn out inferior or shoddy products;- cheat them out of their money;- pollute the environment; and- engage in unethical practices.4). A company will make greater profits in the long run if it considers benefits to society. They will find it easier to hire better employees and win more customers.For socially irresponsible businesses, people tend to:- boycott its goods/services;- influencing officials against it;- condemning it in the media;- buy goods/services in other firms4.ConsumerismWhat is consumerism?Consumerism is the public demand for more protection of the buyer’s rights.Right to SafetyRight to InformationRight to ChooseRight to Be heard5.Basic areas of consumerism1). The right to safety- product safe for intended use- explicit directions for use- properly tested to ensure reliability & quality2). The right to information- detailed information about ingredients- instructions for use3). The right to choose- customers having access to a variety of products/services at competitive prices- competition free to flourish4). The right to be heard- consumers’interests receiving full consideration- consumers able to appeal beyond a company6.What is ethics?Ethics is the study of morals and moral choices.7. What is business ethics?Business ethics refers to moral principles that define right and wrong behavior in the world of business.8. Ethics vs. LawWhile many ethical standards are defined by laws, the law does not cover all unethical conduct. Abiding by the law defines a minimum guide for ethical behavior.People’s ethical code is influenced by laws, culture, professional codes, and individual values.9. Business ethicsEthical business behavior:- law abiding- providing satisfactory products/services- offering reasonable prices- offering fair wages and employee benefits- raising fund for charities- protecting the environment10. Unethical business behavior:- law-defying- cheating customers- misrepresenting products/services- polluting the environment- offering bribes/kickbacks/payoffs- price-fixing11.AssignmentPresentation work:Find information from media and introduce a socially responsible/irresponsible business. Discussion topic:Do you agree with people who say “it is simply good business to be ethical”? Give your reasons.Chapter 2 Forms of Business Ownership (1)教学目标：Understand the nature of sole proprietor-ships and partnerships.Describe the advantages and disadvantages of sole proprietor-ships.Describe the advantages and disadvantages of partnerships.1.V ocabularySole proprietor-ship Partnership General partnership General partner Limited Partnership Limited Partner Partnership Agreement Partnership Interest Joint Venture Limited Liability Unlimited Liability Personal Income Tax Creditor Credit Rating Personal Assets LicenseSole Proprietor-ships2. What is a sole proprietorship?A sole proprietorship is a business owned by one person. It is a typically small business.- restaurants- beauty parlors- flower shops- newsstands3.Advantages of a sole proprietorshipEasy to start and easy to close.Direct and complete control.Greater motivation.Easy to keep trade secrets.Fewer and lower taxes (compared with incorporated companies).4. Disadvantages of a sole proprietorshipUnlimited liability –all of owner’s assets are potentially at risk.Limited sources of funds.Limited management skills.Partnerships5.What is a partnership?A partnership is a business owned by two or more persons. It has 3 basic types: general partnership, limited partnership, and joint venture.6.Three types of partnership1). General partnershipAll partners have unlimited liability.2). Limited partnershipat least 1 general partner + at least 1 limited partner (who does not participate in the management of the business)3). Joint ventureestablished for a specific project7.Advantages of a partnershipEasy to start or organize.Partners may specialize in different areas of business management.Additional capital injected by each partner.Losses shared between the partners.Incentive for key employees.8.Disadvantages of a partnershipUnlimited liability.Profits are shared.Short length of life in the event of the death of one of the partners.All partners are bound by the decision of any one of them - owner conflict;Difficulty in withdrawing.9.AssignmentPresentation work:Tell people how you plan to start a small business after you graduate.Discussion topic:Compare a sole proprietorship with a partnership and discuss their respective advantages and disadvantages.Chapter 3 Forms of Business Ownership (2)教学目标：Understand the nature of a corporation and its advantages and disadvantages.Describe how a corporation is created and managed.Understand how the form of organization affects (1) taxes, (2) the distribution of profits, (3) the ownership and control of a business, and (4) the liabilities of business owners.1.V ocabularyCorporation Private Corporation Public Corporation Corporate Charter Corporate Bylaw Corporate Officers Incorporator ProspectusLegal entity Legal being Artificial Being Shareholder2. What is a corporation?A corporation is a legal body created by the state. As a legal body, it is able:- to buy, own, and transfer property;- to enter into contracts with individuals or with other legal bodies;- to sue or be sued in its own name.3. Private and public corporationsA private corporation is one that has only a few shareholders.Private corporations do not have to:- produce financial reports to the public;- go through complex procedures to make decisions;- hold public stockholder meetings.mon stock vs. preferred stockCommon stock- Anyone can buy and sell shares of common stock.- Owners have a right to vote on the company’s board of director.- Owners are entitled to receive dividend payments.Preferred stock- Owners get preference in the distribution of the company’s earnings.- Owners receive a fixed dividend before common stockholders receive any dividends.- Owners usually do not have the right to vote on the company’s board of directors.5.Management of CorporationsBoard of directors: to ensure that the objectives of the corporation are achieved on schedule. Corporate officers: responsible to the board of directors for the management and daily operations of the firm.6.Advantages of a corporationLimited liability;Ease of transferring ownership;Continuous life;Ease of attracting capital;Large size.7.Disadvantages of a corporationGovernment regulations;Higher taxes;Lack of personal interest;Lack of secrecy;Rigid structure;Difficulty in creating.8. AssignmentPresentation workSelect a corporation and tell people its major features.Discussion topicWould you like to work in a sole proprietorship, a partnership, or a corporation? Give your reasons.Chapter 4 Management Principles教学目标：Define management and understand its role in achieving organizational objectives.Identify three levels of management and explain how the focuses of managers at each level differ. Describe the major functions of management.1.V ocabularyManagement Manager Top Management Middle Management First-line Management Planning Long-range Planning Short-range Planning Strategic Plans Tactical Plans Organizing Staffing2. What is an organization?An organization is any group of individuals who work together for the achievement of some stated or implied objectives.Two major types of organization:- business organization- nonprofit organization3.What resources do organizations have?To achieve its objectives, every organization must have resources, which generally fall into three types.- human resources: people (employees)- physical resources: equipment, machinery, raw materials, etc.- financial resources: money and other valuable assets4.What is management?Management is the process of coordinating human, physical, and financial resources to achieve an organization’s objectives.Management and managers are found wherever people are working together to achieve some common objectives.5.Top managementHaving overall responsibility for the organization.Concentrating on making strategic decisions or “doing the right thing”.Top managers generally have many years of varied experience.6. Middle managementResponsible for certain areas, departments or divisions.Making plans to implement strategic decisions made by top management (doing things right). Making operating plans for their particular area.7. First-line ManagementResponsible for implementing plans established by middle management.Supervising workers and managing day-to-day operations.Providing leadership that is appropriate for the situation.8. Functions of management1). Planning: selecting a course of action- Strategic plans: long-range plans- Tactical plans: short-range plans2). Organizing: structuring of resources- dividing work into small units- assigning tasks to individuals or groups- arranging jobs into specific departments- establishing lines of authority and accountability3). Staffing: hiring people to do work- Recruiting: attracting qualified applicants- Selection: choosing the best candidate4). Directing: motivating and leading employees to achieve objectives5).Controlling: evaluating and correcting activities to keep the organization on course- Measuring the performance.- Comparing performance with standards.- Identifying deviations from standards.- Investigating causes of deviations.- Taking corrective actions if necessary.9.AssignmentPresentation workSupposing you are a divisional manager of a large corporation, tell people about your work. Discussion topicWhat different personal qualities / background should people at top / middle / first-line management have?Chapter 5 Managerial Skills and Managers教学目标：Identify the three styles of leadership.Describe the skills managers need in order to be successful.Describe how organizations acquire managers.Discuss some effective ways of achieving good communication within an organization.1.V ocabularyManagerial Skill Styles of Leadership Autocratic Leaders Democratic Leaders Free-rein leaders Style Flexibility Technical Skills Conceptual Skills Human Skills MBA Internal Promotions RoutineSpecific Productivity Morale FeedbackCredibility Annual Performance2. Leadership and styles of leadershipLeadership is the ability to influence employees to work toward the achievement of organizational goals.Three basic styles of leadership:- autocratic- democratic- free-rein3. Autocratic leadersMaking all the decisions;Directing and commanding subordinates;Dogmatic and task-oriented;Total disregard for what employees might think;Effective when employees are unskilled or unmotivated.4.Democratic leadersPaying attention to opinions and ideas from staff.Making decisions together with subordinates;More open, cooperative, and supportive than autocratic leaders;Effective when employees are skilled and motivated.5.Free-rein leadersLetting their employees work without much interference;Showing a great deal of trust and confidence in the employees;Effective when employees are highly skilled and fully motivated to achieve their goals.6.Managerial skillsManagers need technical skills to- perform a job;- communicate effectively with subordinates and superiors;- gain credibility.7. Conceptual skills are necessary for managers to- think in abstract terms;- see how parts form the whole;- promote creative thinking;- develop a long-term perspective.8. Human skills, also referred to as people skills or human relation skills, are needed to - get along well with people;- deal with people effectively;- generate confidence and commitment;- create a sound work environment.9.Where do managers come from?Promoting from withinAdvantages:- increasing motivation- building company loyalty- new managers familiar with the companyDisadvantages:- few or no new ideas- making innovations difficult10. Where do managers come from?Hiring from withoutAdvantages:- bringing fresh ideas- promoting innovationDisadvantages:- difficult to find suitable people- internal resentment11. Better management communicationGuidelines for managers to communicate better1. Communicate your overall purpose.2. Communicate your expectation.3. Provide feedback on performance.4. Communicate all changes.5. Communicate face to face.12. AssignmentPresentation work1. Create situations to illustrate effective use of different styles of leadership.2. If you were the head of a department, how would you communicate with those above you (your superiors) and those under you (your subordinates)?Chapter 6 Corporate Culture教学目标：Define the term “corporate culture”.Describe the various elements of corporate culture.Explain the importance of developing a strong corporate culture.Describe the role played by the hero, the storyteller and the priest.1.V ocabularyCorporate Culture Organizational Culture Esprit de Corps Sense of Identity Sense of Togetherness Shared Values Organizational Motto Role models Number 1 Rule Informal system of rules Bureaucracy Company Uniform2.What is specializationSpecialization = division of labor- dividing work into small, specialized tasks- assigning employees to do a single task3.Why is specialization important?Specialization is important because it- raises efficiency;- minimizes time lost when workers have to perform more than one task;- enables use of specialized equipment;- simplifies training.Negative effects: Workers may become bored and dissatisfied with their jobs.4. What is delegation of authority?Delegation of authority means:- assigning tasks to employees- allowing them to use resources to accomplish the tasks- making them accountable for proper execution of the work5.Reasons for delegation of authority- As a company grows, it is impossible for one manager or owner to do everything.- Delegation frees the manager to attend to other matters.6.Centralization vs. DecentralizationCentralization means that top-level managers delegate very little authority to the lower levels. Reasons for centralization:- Decisions to be made are risky.- Low-level managers are not skilled in decision making.Decentralization means that decision making power is delegated to the lower levels of the organization.Reasons for decentralization:- Companies operate in complex and unpredictable situations.- Lower-level managers have strong decision making skills.7.What is departmentalization?Departmentalization refers to grouping of jobs into units called departments, units, groups or divisions.Departments are commonly organized by function, products, territory or customer.8.Ways of DepartmentalizationBy function- grouping of jobs according to business function such as production, marketing, finance, etc.;- each department managed by an expert;- each manager needs only skills related to his/her department;By product- grouping of jobs around the products of the firm;- functional activities located within each product division;- coordination and decision making becoming easier;- duplication or redundancy of functional departments.- conflict between departments may affect the whole organization.By territory- grouping of jobs by geographic location;- able to cope with vast differences between territories and respond to unique requirements of each area;- requiring more administrative staff to coordinate operations.By customer- grouping of jobs around the needs of various types of customers;- easy to respond to different needs of different customer groups;- requiring more administrative staff to coordinate operations.9. AssignmentPresentation work1. Select a company and tell people about its organizational structure.2. Find examples to illustrate the four different ways of departmentalization.Chapter 7 Business Organization and Structure教学目标：Explain the importance of job specialization to an organization.Explain the concept of accountability.Compare the advantages and disadvantages of centralization and decentralization.Identify four types of departmentalization.1.V ocabularySpecialization Division of Labor Specialized Task Specialized Equipment Organizational Structure Centralization Decentralization Extent of Centralization Centralized Organization Decentralized Organization DepartmentalizationFunctional Departmentalization Product Departmentalization Territorial Departmentalization Customer Departmentalization Superior Authority Delegation of Authority Administrative Staff2. What is specializationSpecialization = division of labor- dividing work into small, specialized tasks- assigning employees to do a single task3.Why is specialization important?Specialization is important because it- raises efficiency;- minimizes time lost when workers have to perform more than one task;- enables use of specialized equipment;- simplifies training.Negative effects: Workers may become bored and dissatisfied with their jobs.4. What is delegation of authority?Delegation of authority means:- assigning tasks to employees- allowing them to use resources to accomplish the tasks- making them accountable for proper execution of the work5.Reasons for delegation of authority- As a company grows, it is impossible for one manager or owner to do everything.- Delegation frees the manager to attend to other matters.6.Centralization vs. DecentralizationCentralization means that top-level managers delegate very little authority to the lower levels. Reasons for centralization:- Decisions to be made are risky.- Low-level managers are not skilled in decision making.Decentralization means that decision making power is delegated to the lower levels of theorganization.Reasons for decentralization:- Companies operate in complex and unpredictable situations.- Lower-level managers have strong decision making skills.7.What is departmentalization?Departmentalization refers to grouping of jobs into units called departments, units, groups or divisions.Departments are commonly organized by function, products, territory or customer.8.Ways of DepartmentalizationBy function- grouping of jobs according to business function such as production, marketing, finance, etc.;- each department managed by an expert;- each manager needs only skills related to his/her department;By product- grouping of jobs around the products of the firm;- functional activities located within each product division;- coordination and decision making becoming easier;- duplication or redundancy of functional departments.- conflict between departments may affect the whole organization.By territory- grouping of jobs by geographic location;- able to cope with vast differences between territories and respond to unique requirements of each area;- requiring more administrative staff to coordinate operations.By customer- grouping of jobs around the needs of various types of customers;- easy to respond to different needs of different customer groups;- requiring more administrative staff to coordinate operations.9.AssignmentPresentation work1. Select a company and tell people about its organizational structure.2. Find examples to illustrate the four different ways of departmentalization.Chapter 8 Products教学目标：Define the term product and classify products.Describe the research and development process of new products.Describe the product life cycle and discuss how it relates to product planning.1.V ocabularyProduct Tangible Product Intangible Product Consumer Product Industrial Product Competing Product Sample Product Potential ProductLife Cycle of a Product Introduction Growth MaturityDecline Potential Profitability Marketing Mix PromotionPromotion Cost Gross National Product Research and Development2. What is a product?The term product generally refers to goods and services which provide use or satisfaction.1). Goods- made or manufactured- tangible and have utility- can be divided into consumer products (for household or family use) and industrialproducts (for industrial use).2). Services- tangible (haircut, car wash, etc.)- intangible (service provided by lawyers, consultants, etc.)- generating jobs- contributing much to a country’s GNP3. New product developmentFor companies, developing new products is both important and risky. It usually goes through the following steps.1). Developing new ideas;2). Screening new ideas;3). Market research;4). Product development (on a limited scale);5). Test marketing;6). Commercialization.4.Product life cycleLike human beings, products are born; they grow, they mature, and eventually they die. Many of them go through four stages.- Introduction- Growth- Maturity- Decline5.Product life cycle - introduction- product new to the public;- sales unstable and company losing money;- prices high because of development and promotion costs;- sales moving up from zero;- profits moving from below zero to break- even point.6.Product life cycle - growth- Sales and profits rise rapidly.- Prices remain high in the beginning to recover heavy introduction loses.- Prices decline in later period because of competition.- Product is constantly improved.- Company tries hard to expand market.7.Product life cycle - maturity-Growth stabilizes and eventually slows down.- Competition becomes intense, forcing prices to g o down and become relatively stable.- Customer loyalty is established to ensure limited sales.8.Product life cycle - decline- Product fades as it is replaced by something new.- Businesses begin to cut promotion cost and withdraw from the market.- Some products may linger because of strong brand loyalties, while less identified products disappear quickly.9. AssignmentPresentation workFind examples among products you are familiar with to illustrate the four different stages of product life cycle.Discussion topicDiscuss how each stage of product life is related to a company’s sales and profits.Chapter 9 Pricing教学目标：Define pricing and understand its importance in marketing.Describe various pricing objectives a firm might employ.Relate the elements of demand, cost, and profit to pricing policies.1.V ocabularyPricing Pricing Decision Pricing Objectivity Pricing FlexibilityPricing Policy Skimming Pricing Penetration Pricing Odd PricingPrestige Pricing Psychological Pricing Special Rates Price StabilityProfit Maximization Sales V olume Sales Maximization BarterElastic Demand Inelastic Demand Brand Loyalty Purchasing Power2.What is price?Price is the value placed on an object involved in an exchange between a buy and a seller.- usually set by the seller- often changed/negotiated through interaction between buyer and seller。
《商务英语阅读1》课程教学过程 课程管理
《商务英语阅读1》课程教学过程课程管理一、课程概述1.1 课程名称：《商务英语阅读1》1.2 课程目标：通过本课程学习，学生将能够熟练阅读商务英语材料，掌握商务英语的词汇和语法，并能够理解商务英语的基本逻辑和结构。
1.3 课程内容：商务英语的基础阅读，商务英语词汇积累，商务英语语法梳理，商务英语阅读实践等。
二、课程教学过程2.1 阶段一：导入在开设《商务英语阅读1》课程时，首先要进行课程导入。
可以通过商务英语相关的视频、图片、故事等方式，激发学生对商务英语的兴趣，帮助学生预习和了解本门课程的重要性和实用性。
2.2 阶段二：教学主体在教学主体阶段，老师需要结合教材内容，对商务英语的基础知识进行讲解，并引导学生进行词汇和语法的学习。
老师还应该引导学生进行商务英语阅读实践，让学生在实际阅读中巩固所学知识。
2.3 阶段三：课程总结在《商务英语阅读1》课程的最后阶段，老师应该对本门课程的教学内容进行总结。
可以结合学生的学习情况，做出适当的反馈和评价，并展望下一个学习阶段的目标和内容，为学生的学习之路指明方向。
三、课程管理3.1 学习资源管理为了保证《商务英语阅读1》课程的高效进行，学校需要提供足够的学习资源。
包括教学用书、多媒体设备、阅读材料等，以便学生能够在良好的学习环境中进行学习和实践。
3.2 教学活动管理课程管理还需要对教学活动进行有效管理。
老师应该制定详细的教学计划和教学日程，保证每个教学环节都能得到充分的利用，并对学生的学习进行及时的跟踪和督促。
3.3 学生评价管理《商务英语阅读1》课程的学习成果需要进行及时的评价。
学校可以通过考试、作业、阶段性测验等方式对学生进行评价，及时发现学生存在的问题，并进行帮助和指导，推动学生的学习进展。
四、个人观点作为一门商务英语基础课程，《商务英语阅读1》的教学过程和课程管理对于学生的学习十分关键。
在这门课程中，学校和老师需要合理运用各种教学资源，制定出合理的教学计划，并积极对学生进行评价和指导，以便学生能够在学习过程中不断提高，达到预期的学习目标。
商务英语阅读教案lesson
商务英语阅读教案Lesson 1一、教学目标1. 知识目标掌握商务英语阅读的基本技巧。
了解商务英语中常见的术语和表达方式。
学习商务英语文章的常见结构。
2. 技能目标提高学生的商务英语阅读理解能力。
培养学生运用商务英语进行阅读和交流的能力。
训练学生快速获取商务信息的能力。
3. 情感目标激发学生对商务英语阅读的兴趣。
培养学生的团队合作精神。
二、教学内容1. 商务英语阅读技巧介绍。
2. 商务英语中常见的术语和表达方式。
3. 商务英语文章的常见结构。
三、教学方法1. 讲授法：讲解商务英语阅读技巧，介绍商务英语中常见的术语和表达方式。
2. 案例分析法：分析商务英语文章的常见结构。
3. 小组讨论法：学生分组阅读商务英语文章，讨论并总结文章结构。
四、教学步骤1. 导入：简要介绍商务英语阅读的重要性。
2. 讲解：讲解商务英语阅读技巧，介绍商务英语中常见的术语和表达方式。
3. 案例分析：分析商务英语文章的常见结构。
4. 小组讨论：学生分组阅读商务英语文章，讨论并总结文章结构。
5. 总结：总结本节课所学内容，布置作业。
五、作业1. 课后阅读一篇商务英语文章，总结文章结构。
2. 复习本节课所学的商务英语阅读技巧，并进行练习。
商务英语阅读教案Lesson 2（请按照上述格式，继续编写Lesson 2至Lesson 5的教案内容。
）六、教学内容1. 商务英语文章的阅读策略。
2. 提高阅读速度和理解力的技巧。
3. 商务英语文章中图表和数据的理解。
七、教学方法1. 演示法：展示如何有效地阅读商务英语文章。
2. 实践法：通过实际阅读练习来提高学生的阅读技巧。
3. 反馈法：为学生提供阅读后的反馈，帮助他们改进。
八、教学步骤1. 复习：回顾上一节课所学的商务英语阅读技巧。
2. 文章阅读：学生阅读一篇商务英语文章，注意阅读策略的运用。
3. 小组讨论：学生分组讨论文章中的图表和数据，分享理解心得。
4. 速度挑战：进行阅读速度挑战，学生尝试在规定时间内完成阅读。
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教 汇、语法的学习和语言技能训练同商务话题紧密结合，以达到在体验商务中学习语言、提
学 目
高商务交际能力的目的。
标
教材是教育部普通高等教育“十一五”国家级规划教材， 是体现高等职业教育英语教
学改革成果与教学实践经验的实用型综合英语阅读教程，符合高等职业学校学生的学习特
点与认知规律。
以市场需求和就业为导向，体现“实用英语”这一职业英语教育特点。教学中以“日
教 languages, education and business.
学 2. Europhone
实
Europhone USA, Inc. is a multi-faceted telecommunications company. Since
施 1991, Europhone has offered a comprehensive range of telecommunications
教学 难点 1. Improve students’ reading ability.
2. Exercises: Task 3, Task 4 教学 手段 Reference books, dictionaries, Multi-media, etc.
教学 方法
多媒体演示法、任务导向法、小组讨论法
Step 1 . Related Background Information
◆ GSM easy roam pre-paid phone cards ◆ Long Distance Service ◆ Internet Service Providers / Prepaid Internet Service ◆ Laptop Computers
Europhone has developed the Europhone Group of Companies (Inc.) with the following operating divisions: Northern Europe, Central Europe, Southern Europe, America, Asia Pacific, Group Products & Services, and Global platform & Internet Services.
用 《商务英语阅读》国晓立 周树玲主编，对外经济贸易大学出版社， 9 月
书 《商务英语阅读》李树红 沈银珍主编，浙江大学出版社， 8 月
职业学院课程教案 （分页）
教学 Unit 1Reading skills focus 教案
主题
Text A
撰写
审核
授课 周次
第三周第一次课
授课 时数
授课
2
对象
教学 1. Students grasp the new words and phrases of this part 目的 2. Students practice and improve their reading skills
职业学院课程教案
（首页）
课程名称
商务英语阅读 1
课程代码
授课学期
xxx 学年第一学期
考核方式
考试
总学时数
32
其中实践学时
0
本课程是一门专业核心课程。着重培养学生在商务活动各领域中运用英语的技巧和能
力。教学内容与商务活动紧密联系，使学生在掌握语言技能的同时，了解现代国际商务的
现状，提高其运用英语进行口头及书面商务交际的能力。在基础英语教学的基础上，将词
3. Students familiar with the related background information
教学 1. Key words, expressions and structures to be mastered 重点 2. Training students’ reading skills.
教 学 1. 熟悉和掌握各种阅读技巧，提高阅读速度 难 2. 培养学生运用各种阅读技巧从商务文章和材料中获取相关商务信息的能力 点
选
用 教
《世纪商务英语大连理工大学出
材 版社， 6 月出版
教
学 参 考
《当代商务英语阅读教程》 井升华主编，华东师范大学出版社， 9 月 《商务英语阅读 》 陈沧渊主编，厦门大学出版社，20XX 年 8 月
容 including national broadsheets. Her work covers a broad field, from personal
及 finance to pottery, from diving to needlework. Her specialist areas are travel,
教 1. Alison Thomas
学
Alison Thomas is a professional freelance writer based in Bristol, southwest
内 England. She has written for a wide variety of magazines and newspapers,
过 products and services such as:
程 ◆ Cellular Phones and Accessories
◆ Mobile partnered network-based communications services in the U.S. and
Europe ◆ Prepaid Phone Cards
Europhone uses TDMA, CDMA, and GSM networks in various parts of the country and the globe to deliver high quality digital voice, messaging and data products. The focus is on leading the market through quality of speed and innovation.
常生活中的商务”和“工作环境中的商务”为主题，内容做到浅显易懂，注重涉外语言交
际的典型性、实用性、思想性、时代感、趣味性、可模拟性和可操作性。同时在教学中做
教 到：
学 重
1．以任务为导向，提高学生英语运用能力
点 2．重视听说，加强表达、突出实用阅读性
4．学一点，会一点，用一点
5．精讲多练，讲为练，练为用