Hofstede's Cultural Dimensions
霍夫斯坦的的文化维度简介,分析

Long-term Orientation --- 长远规划
核心价值: 长远利益 核心区别: 服务(fúwù)于目标/不投入 关键元素: 节俭和储蓄是
良好的价值观
Short-term Orientation --- 短期规划
核心价值: 爱面子 核心区别: 正确/错误(cuòwù) 关键元素: 期望马上获得
✓ Long vs. Short-term Orientation (Confucian Dynamism)
2
精品资料
Power Distance Index (PDI)
The power distance dimension has to do with inequality in a society. In a high power distance environment there would be greater tolerance for, and expectation of, inequality in prestige, wealth and power.
晋 升 晋升根据个人业绩
晋升依据资历和年龄
决策
个人职责(zhízé)
精品资料
赞成集体决策9
Masculinity (MAS)
--- Masculinity vs. Femininity
This dimension has two elements. One deals with the values held and the other with role expectations.
• Equality between men and women
Money and things are important
Hofstede's Cultural Dimensions文化尺度

伴君如伴虎 To be in the king's company is tantamount to living with a tiger
一封朝奏九重天,夕贬潮州路八千
官大一级压死人 Officials one rank superior crush the inferior
Reasons for differences
High power distance
A High Power Distance ranking indicate s that inequalities of power and wealth have been allowed to grow within the s ociety. These societies are more likely t o follow a caste system that does not al low significant upward mobility of its ci tizens.
跨文化商务交际答案

名词对应。
(Kinesics):the nonverbal behavior related to the movement of the body or part of the body.(身势):非言语行为相关的运动身体肌肤上或局部的身体。
(etiquette):it refers to manners and behavior considered acceptable in social and business situations.(礼仪): 它指的是礼貌和行为认为是可以接受的,在社会和商业管理硕士学位。
(pragmatics):it is the study of how speakers use the language to reach successful communication, and the study of the effect that language has on human perceptions and behaviors.(语用学): 它是研究如何说话者可以运用语言达到成功的交际,而且该研究结果的语言对人类的观念和行为。
(power distance):the degree to which power differences are expected and accepted by society.(权力距离): 在何种程度上的力量和接受不同是被期望的社会。
(Values): a learned organization of rules for marking choices and for resolving conflicts.(价值观): 学会组织的规则为标志的选择和解决冲突。
(reverse culture shock):it refers to the “shock” one experiences upon returning to one’s home culture after growing used to a new one.(反向文化冲击): 它指的是“震惊”一经使用后返回到一个新的增长一对一的家居文化体验。
Hofstede’s Cultural Dimensions

• 5. Long Term Orientation (LTO) – This refers to how much society values long-standing – as opposed to short term – traditions and values. This is the fifth dimension that Hofstede added in the 1990s after finding that Asian countries with a strong link to Confucian philosophy acted differently from western cultures. In countries with a high LTO score, delivering on social obligations and avoiding "loss of face" are considered veryt Hofstede's research gives us insights into other cultures so that we can be more effective when interacting with people in other countries. If understood and applied properly, this information should reduce your level of frustration, anxiety, and concern. But most important, Geert Hofstede will give you the 'edge of understanding' which translates to more successful results.
Theories for cultural studies(1)

such situations by strict laws and rules, safety and security measures. People in uncertainty avoiding countries are also more emotional, and motivated by inner nervous energy.
Exercise 2
Can you complete the 20 sentences to describe yourself within 10 minutes?
1. I am a 2. I am a 3. I am a 4. I am a 5. I am a 6. I am a 7. I am a 8. I am a 9. I am a 10. I am a . . . . . . . . .
.
11 I am a 12. I am a 13. I am a 14. I am a 15. I am a 16. I am a 17. I am a 18. I am a 19. I am a 20. I am a
. . . . . . . . . .
Explanation
1. The time you finish the task will tell what type of individual you
我们认为下面这些真理是不言而喻的:人人生而平
等,造物者赋予他们若干不可剥夺的权利,其中包 括生命权、自由权和追求幸福的权利。 《 独立宣言》
1.2 Uncertainty Avoidance Index 不确定性规避
霍夫斯泰德文化维度

vs Femininity (男性度vs女性度) 5.Long-Term Orientation vs Short-term orientation
(长期取向vs短期取向)
Power Distance
Power distance is defined as 'the extent to which the less powerful members of institutions and organizations within a country expect and accept that power
societal norms. In a collectivist culture, the individual is more likely to be motivated by
from birth onward are integrated into strong,
cohesive in-groups, which throughout people's lifetime continue to protect them in exchange
长期导向意味着培育以追求未来回报
为导向的品德—尤其是坚韧和节俭。 与之相对的另一端,短期导向,意味
着培育与过去和现在相关的品德—尤
其是尊重传统、维护面子,以及履行 社会义务
References
[1]Hofstede G, Hofstede GJ and Minkov M (2010) Cultures and Organizations: Software of the Mind, 3rd edn. New York: McGraw-Hill. [2]Hofstede G (2001) Culture’s Consequences: Comparing Values, Behaviors,
哈弗斯系统名词解释
哈弗斯系统名词解释哈弗斯(Hofstede)是指由荷兰心理学家格尔特·哈弗斯(Geert Hofstede)提出的哈弗斯文化维度理论(Hofstede's cultural dimensions theory)。
该理论是根据哈弗斯在20世纪60年代和70年代对全球IBM员工进行的大规模跨文化研究得出的结论。
哈弗斯系统是指由哈弗斯理论衍生出的一套综合性的文化评估体系,它由六个维度构成,用于量化不同国家和地区的文化差异。
这六个维度分别是权力距离指数、不确定规避指数、个人主义-集体主义指数、男性-女性指数、长期导向-短期导向指数和福利观指数。
1. 权力距离指数(Power Distance Index,PDI):指的是一个社会中人们对不平等分配权力和资源的接受程度。
高权力距离的社会认可权威和权力集中,低权力距离的社会更倾向于平等和民主。
这一维度反映了社会的等级结构和尊重权威的程度。
2. 不确定规避指数(Uncertainty Avoidance Index,UAI):指的是一个社会中人们面对不确定性和未知情况时的态度。
高不确定规避的社会更注重规则、规范和安全性,低不确定规避的社会更通融和容忍不确定性。
这一维度反映了社会对风险和变化的接受程度。
3. 个人主义-集体主义指数(Individualism-Collectivism,IDV):指的是一个社会中个人与集体利益的关系。
个人主义强调个人权利和自由,集体主义强调群体利益、集体责任和关系密切。
这一维度反映了社会对个人自由和责任的态度。
4. 男性-女性指数(Masculinity-Femininity,MAS):指的是一个社会中男性和女性角色分化程度。
男性社会注重竞争、自我实现和权力,女性社会注重合作、关怀和生活质量。
这一维度反映了社会对性别角色和价值观的认可程度。
5. 长期导向-短期导向指数(Long-Term Orientation,LTO):指的是一个社会中人们对未来和传统的关注程度。
霍夫斯泰德的文化维度模式
霍夫斯泰德的文化维度模式(Hofstede’s Model of Cultural Dimensions)霍夫斯泰德(Geert Hofstede)关于文化的观点是在他做的关于文化差异的实验性研究基础上形成的。
上世纪七十年代, 尽管IBM公司想在全球各工厂建立一套共同的管理程序和标准,但是在不同国家,如巴西和日本的管理程序和标准仍存在很大差异。
霍夫斯泰德通过采访和问卷调查的方式发现这种差异在很大程度上与员工所在国家的文化有关系。
他把文化描述成是“人的头脑中的一种集体共有的程序,它能将一类人与其他人区分开来”。
经过几轮的研究,他把文化差异归纳为四个基本的维度。
他指出所有的差异都可追溯到基本维度中的一个或几个中。
这些维度是:个体主义/集体主义、权利距离、男性化社会/女性化社会和不确定性规避。
经过进一步的研究,他又增加了时间取向维度。
个体主义-集体主义维度前面已经讨论过,下面主要讨论后四个维度。
3.4.1 权利距离(Power Distance)权利距离表明一个社会能够接受组织或公司的权利在各成员之间不平等分配的程度。
权利距离与等级有关。
对这个维度,各个国家由于对权力赋予的意义不完全相同,所以也存在着很大的差异。
有的文化中比较重视权威、地位、资历、年龄等,而在有的文化中它们的重要性相对较低。
比如,美国对权力的看法跟阿拉伯国家的看法就存在很大的差异,美国不是很看重权力,他们更注重个人能力的发挥,对权力的追求比阿拉伯国家要逊色不少;阿拉伯国家由于国家体制的关系,注重权力的约束力,由此,阿拉伯国家的机构,不管是政府部门或者企业都多多少少带有权力的色彩。
霍夫斯泰德认为这一维度所关心的基本问题是人与人之间的平等问题。
在各种群体中,权利上的不平等是不可避免的,而且是功能性的。
这种不平等通常以等级制的形式出现。
权利距离在所有的社会层次都有,家庭、官场、甚至在朋友间都存在。
每个社会在处理权利不平等的问题上方式方法不同,形成了价值观上的差异。
霍夫斯泰德文化维度
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参考实例
① 日本是不确定性避免程度较高的社会,因而在日本,“全面质量管理”这一员工广 泛参与的管理形式取得了极大的成功,“终身雇佣制”也得到了很好的推行。
② 美国是不确定性避免程度低的社会,同样的人本主义政策在美国企业中则不一定行 得通,比如在日本推行良好的“全面质量管理”,在美国却几乎没有成效。
Page 2
个人主义与集体主义(Individualism-Collectivism)即衡量某一社会 总体是关注个人的利益还是关注集体的利益。
1/ 个人主义倾向的社会中人与人之间的关系是松散的,其中每个人 重视自身的价值与需要,倾向于关心自己及小家庭;
2/ 集体主义倾向的社会则注重族群内关系,关心大家庭,牢固的族群关 系可以给人们持续的保护,而个人对该群体保持绝对的忠诚作为回报 。
返回
Page 6
权力距离即在一个组织当中,权力的集中程度和领导的独裁程度, 以及在某一社会中,地位低的人对于权力在社会或组织不平等分配 的接受程度,在企业当中可以理解为员工和管理者之间的社会距离 。
一种文化究竟是大的权力距离还是小的权力距离,必然会从该社会 内权力大小不等的成员的价值观中反映出来,因此研究社会成员的 价值观,就可以判定一个社会对权力差距的接受程度。
1/ 回避程度高的文化比较重视权威、地位、资历、年龄等,并试图以 提供较大的职业安全,建立更正式的规则,不容忍偏激观点和行为,相信 绝对知识和专家评定等手段来避免这些情景。
Hofstede’s Cultural Dimensions
Hofstede’s Cultural Dimensions
•Power Distance
•Individualism vs. Collectivinity
•权力距离(power distance)表示人们对组织或机构内权力较少的成员对权力分配不平等这一事实的接受程度。权力距离大的文化成员视权力为社会的基本因素,强调强制力和指示性权力,而权力差距小的文化成员则认为权力的运用应当合法,重视专家或合法性的权力。
•Uncertainty Avoidance
•Long Term Orientation
Power Distance
•“...the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally.”
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What are Hofstede's five Cultural Dimensions?Read the About . . . section on the right side of this page. Then review the definitions of each Hofstede Dimension listed below. Following that, you can select the country or countries you're interested in from the list in the left margin of this page.On each country page you will find the unique Hofstede graphs depicting the Dimension scores and other demographics for that country and culture - plus an explanation of how they uniquely apply to that country.* Description for each of Hofstede's Dimensions listed belowPower Distance Index (PDI) that is the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. This represents inequality (more versus less), but defined from below, not from above. It suggests that a society's level of inequality is endorsed by the followers as much as by the leaders. Power and inequality, of course, are extremely fundamental facts of any society and anybody with some international experience will be aware that 'all societies are unequal, but some are more unequal than others'.Individualism (IDV) on the one side versus its opposite, collectivism, that is the degree to which individuals are inte-grated into groups. On the individualist side we find societies in which the ties between individuals are loose: everyone is expected to look after him/herself and his/her immediate family. On the collectivist side, we find societies in which people from birth onwards are integrated into strong, cohesive in-groups, often extended families (with uncles, aunts and grandparents) which continue protecting them in exchange for unquestioning loyalty. The word 'collectivism' in this sense has no politicalmeaning: it refers to the group, not to the state. Again, the issue addressed by this dimension is an extremely fundamental one, regarding all societies in theworld.Masculinity (MAS) versus its opposite, femininity, refers to the distribution of roles between the genders which is another fundamental issue for any society to which a range of solutions are found. The IBM studies revealed that (a) women's values differ less among societies than men's values; (b) men's values from one country to another contain a dimension from very assertive and competitive and maximally different from women's values on the one side, to modest and caring and similar to women's values on the other. Theassertive pole has been called 'masculine' and the modest, caring pole'feminine'. The women in feminine countries have the same modest, caring values as the men; in the masculine countries they are somewhat assertive and competitive, but not as much as the men, so that these countries show a gap between men's values and women's values.Uncertainty Avoidance Index (UAI) deals with a society's tolerance for uncertainty and ambiguity; it ultimately refers to man's search for Truth. It indicates to what extent a culture programs its members to feel eitheruncomfortable or comfortable in unstructured situations. Unstructured situations are novel, unknown, surprising, different from usual. Uncertainty avoiding cultures try to minimize the possibility of such situations by strict laws and rules, safety and security measures, and on the philosophical and religious level by a belief in absolute Truth; 'there can only be one Truth and we have it'. People in uncertainty avoiding countries are also more emotional, and motivated by inner nervous energy. The opposite type, uncertainty accepting cultures, are more tolerant of opinions different from what they are used to; they try to have as few rules as possible, and on the philosophical and religious level they are relativist and allow many currents to flow side by side. People within these cultures are more phlegmatic and contemplative, and not expected by their environment to express emotions.Long-Term Orientation (LTO) versus short-term orientation: this fifth dimension was found in a study among students in 23 countries around the world, using a questionnaire designed by Chinese scholars It can be said to deal with Virtue regardless of Truth. Values associated with Long Term Orientation are thrift and perseverance; values associated with Short Term Orientation are respect for tradition, fulfilling social obligations, and protecting one's 'face'. Both the positively and the negatively rated values of this dimension are found in the teachings of Confucius, the most influential Chinese philosopher who lived around 500 B.C.; however, the dimension also applies to countries without aConfucian heritage.Websites directly related to Geert HofstedeGeert Hofstede's personal WebsiteItim - An international consulting organization utilizing Prof. Hofstede's concepts.Itimfocus - An international consulting organization in the field of culture & change management that uses scans and tools based on scientific research undertaken by Professor Hofstede.Gert Jan Hofstede's personal WebsiteGeert Hofstede™ is a trademark of Geert Hofstede BV, Velp, the Netherlands What are the practical applications for Geert Hofstede's research on cultural differences?Geert HofstedeFrom Wikipedia, the free encyclopediaJump to: navigation, searcherard Hendrik Hofstede (born 3 October 1928, Haarlem) is an influential Dutch psychologist, who studied the interactions between national cultures and organizational cultures. He is also an author of seve ng Culture's Consequences[1] and Cultures and Organizations,Software of the Mind, co-authored by his son Gert JanHofstede.[2] Hofstede's study demonstrated that there arenational and regional cultural groupings that affect thebehaviour of societies and organizations, and that arevery persistent across time.Contents[hide]• 1 Hofstede's Framework for Assessing Culture• 2 Criticism• 3 Bibliographyo 3.1 Articles• 4 See also• 5 Notes• 6 External links[edit] Hofstede's Framework for Assessing Cultures found five dimensions of culture in his study of n ational work related values:•Low vs. high power distance - This dimension measures how much the less powerful members of institutions and organizations expect and accept that power isdistributed unequally. In cultures with low power distance (e.g. Ireland, Austria, Australia, Denmark, New Zealand), people expect and accept power relations that are moreconsultative or democratic. People relate to one another more as equals regardless of formal positions. Subordinates are more comfortable with and demand the right tocontribute to and critique the decisions of those in power. In cultures with high power distance (e.g. Malaysia), the less powerful accept power relations that are autocratic orpaternalistic. Subordinates acknowledge the power of others based on their formal,hierarchical positions. Thus, Low vs. High Power Distance does not measure or attempt to measure a culture's objective, "real" power distribution, but rather the way people perceive power differences.•Individualism vs. collectivism - This dimension measures how much members of the culture define themselves apart from their group memberships. In individualist cultures, people are expected to develop and display their individual personalities and to choose their own affiliations. In collectivist cultures, people are defined and act mostly as amember of a long-term group, such as the family, a religious group, an age cohort, a town, or a profession, among others.•Masculinity vs. femininity - This dimension measures the value placed on traditionally male or female values (as understood in most Western cultures). In so-called 'masculine' cultures, people value competitiveness, assertiveness, ambition, and the accumulation of wealth and material possessions. In so-called 'feminine' cultures, people value relationships and quality of life. This dimension is often renamed by users ofHofstede's work, e.g. to Quantity of Life vs. Quality of Life. Another reading of the same dimension holds that in 'M' cultures, the differences between gender roles are moredramatic and less fluid than in 'F' cultures•Low vs. high uncertainty avoidance - This dimension measures how much members of a society attempt to cope with anxiety by minimizing uncertainty. In cultures with high uncertainty avoidance, people prefer explicit rules (e.g. about religion and food) and formally structured activities, and employees tend to remain longer with their present employer. In cultures with low uncertainty avoidance, people prefer implicit or flexible rules or guidelines and informal activities. Employees tend to change employers morefrequently.Michael Harris Bond and his collaborators subsequently found a fifth dimension which was initially called Confucian dynamism. Hofstede later incorporated this into his framework as:•Long vs. short term orientation - This dimension describes a society's "time horizon," or the importance attached to the future versus the past and present. In long term oriented societies, people value actions and attitudes that affect the future:persistence/perseverance, thrift, and shame. In short term oriented societies, people value actions and attitudes that are affected by the past or the present: normative statements, immediate stability, protecting one's own face, respect for tradition, and reciprocation of greetings, favors, and gifts.ndencies and not characteristics of individuals. A Japanese person for example canhave a very low 'uncertainty avoidance' compared to a Filipino even though their'national' cultures point strongly in a different direction. Consequently, a country'sscores should not be interpreted as deterministic.[edit] CriticismHofstede's conceptualization of culture as static and essential has attracted somecriticism. In a recent article in the Academy of Management's flagship journal, TheAcademy of Management Review, Galit Ailon deconstructs Hofstede's book Culture'sConsequences by mirroring it against its own assumptions and logic[3]. Ailon findsseveral inconsistencies at the level of both theory and methodology and cautionsagainst an uncritical reading of Hofstede's cultural dimensions.Hofstede's work has not just also been criticized because he seems to identify cultureswith nations based on the supposition that within each nation there is a uniformnational culture. Other types of cultures are acknowledged to exist but allowed little,if any, influence.[4][edit] Bibliography日本The Buddhist-Shinto societies also have an additional Dimension, that of LongTerm Orientation (LTO). Geert Hofstede added this Dimension after the originalstudy, and it was applied to twenty-three of the fifty original countries in hisstudy. The Buddhist/Shinto Countries of Taiwan and Japan have LTO as themost closely correlating Dimension.* * *Power Distance Index (PDI) that is the extent to which the less powerfulmembers of organizations and institutions (like the family) accept and expectthat power is distributed unequally. This represents inequality (more versusless), but defined from below, not from above. It suggests that a society's levelof inequality is endorsed by the followers as much as by the leaders. Power and inequality, of course, are extremely fundamental facts of any society and anybody with some international experience will be aware that 'all societies are unequal, but some are more unequal than others'.Individualism (IDV) on the one side versus its opposite, collectivism, that is the degree to which individuals are inte-grated into groups. On the individualist side we find societies in which the ties between individuals are loose: everyone is expected to look after him/herself and his/her immediate family. On the collectivist side, we find societies in which people from birth onwards are integrated into strong, cohesive in-groups, often extended families (with uncles, aunts and grandparents) which continue protecting them in exchange for unquestioning loyalty. The word 'collectivism' in this sense has no political meaning: it refers to the group, not to the state. Again, the issue addressed by this dimension is an extremely fundamental one, regarding all societies in the world.Masculinity (MAS) versus its opposite, femininity, refers to the distribution of roles between the genders which is another fundamental issue for any society to which a range of solutions are found. The IBM studies revealed that (a) women's values differ less among societies than men's values; (b) men's values from one country to another contain a dimension from very assertive and competitive and maximally different from women's values on the one side, to modest and caring and similar to women's values on the other. The assertive pole has been called 'masculine' and the modest, caring pole 'feminine'. The women in feminine countries have the same modest, caring values as the men; in the masculine countries they are somewhat assertive and competitive, but not as much as the men, so that these countries show a gap between men's values and women's values.Uncertainty Avoidance Index (UAI) deals with a society's tolerance for uncertainty and ambiguity; it ultimately refers to man's search for Truth. It indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations. Unstructured situations are novel, unknown, surprising, different from usual. Uncertainty avoiding cultures try to minimize the possibility of such situations by strict laws and rules, safety and security measures, and on the philosophical and religious level by a belief in absolute Truth; 'there can only be one Truth and we have it'. People in uncertainty avoiding countries are also more emotional, and motivated by inner nervous energy. The opposite type, uncertainty accepting cultures, are more tolerant of opinions different from what they are used to; they try to have as few rules as possible, and on the philosophical and religious level they are relativist and allow many currents to flow side by side. Peoplewithin these cultures are more phlegmatic and contemplative, and not expected by their environment to express emotions.Long-Term Orientation (LTO) versus short-term orientation: this fifth dimension was found in a study among students in 23 countries around the world, using a questionnaire designed by Chinese scholars It can be said to deal with Virtue regardless of Truth. Values associated with Long Term Orientation are thrift and perseverance; values associated with Short Term Orientation are respect for tradition, fulfilling social obligations, and protecting one's 'face'. Both the positively and the negatively rated values of this dimension are found in the teachings of Confucius, the most influential Chinese philosopher who lived around 500 B.C.; however, the dimension also applies to countries without a Confucian heritage.文化维度文化维度是荷兰国际文化合作研究所所长霍夫斯塔德(Geert Hofstede)及其同事在对文化因素进行定量研究时采用的概念。