乔布斯和苹果的故事

Apple-Inside Soul The story of Apple and Steve Jobs

Steve Jobs

Childhood

Born in 1955 in Green Bay, Wisconsin

•Put up for adoption a week after birth

•Adoption was finalized under the condition that Steven would attend college

Education

•Graduated high school in 1972

•Enrolled in Reed College in Oregon, studied Poetry, Literature, and Physics •After one semester, Jobs dropped out of school

•Slept on his friends dorm room floor and dropped in on classes of interest Love For Electronic

•Jobs met Steve Wozniak shortly after they both left school while working for Hewlett-Packard(惠普）

•“Woz” was an incredibly talented engineer, especially in electronic gadgets •While developing a “blue box” device, Jobs convinced Woz to sell it to Berkeley students.

The Beginnings of Apple •After spending time in India in 1974, Jobs returned to America •Steve Jobs , Steve Wozniak And Ronald Gerald Wayne in 1976. •Apple I in 1976, Apple II in 1977, Stepped into positive growth

Leave Apple

1981, IBM finally entered the

personal

computer market, and in just two years began to outsell

Apple. After the failure

of the Apple III

and Lisa, Jobs

built The

Macintosh to

compete with

the IBM PC.

As sales of the

Macintosh took

off, CEO John

Sculley thought

that Jobs was

hurting Apple’s

success, and

gradually forced

Jobs to leave.

NeXT And Pixar

• Apple did very poorly in

the early and mid 90’s,

brought on by poor

leadership and stagnating

computer design.

•NeXT’s a great success

with it beautiful design •The late Mac OX operating system is based on NeXT •Steve purchased Pixar in 1985 for $10 Million • 10 years later, it become a company of $1 Billion

•On January 24th, 2006, Disney

•bought out Pixar for $7.4 billion

Back To Apple

Heavy Debt，Under Deficit Lack of innovation

No core business

Severe

competition:MS,

HP

$1

Where should Apple head for? What will the new Apple CEO do?

Reform In Apple

•Management Structure Rebuilding •Cutting The Unneccessary Business •Innovation And Design Oriedtal •Concern On The User Experience

New Beginning Of Apple

2001, Apple launched iPod A New Time For Music

•Tens of million iPod sold all

around the wold

•Itunes store become the

largest online music store

•Lead a new way of music

industry

Re-Define The Phone

•2007, Apple launched iPhone

•2010, more than 50 ,000,000 iPhone

was sold

•App Store is the largest Online App

market

•Leading people to a time with simple-

smart communication and

entertaiment