剑桥商务英语 How to write a proposal
How to Write A Proposal
How to Write a Proposal
2. A title page. The title page includes the title of the proposal, the name of the company the date the name of the author
How to Write a Proposal
In long proposals a table of contents and an index may make it easier for the reader to grasp the main idea more rapidly. Tables, graphs and illustrations may prove beneficial. Since the value of a proposal lies largely in its objectivity, the writer should present his idea in a reserved manner(不过份地).
How to Write a Propo An abstrct. An abstract or summary is often included in a proposal so as to help the reader to decide whether he will continue to pursue the lengthy reading. 4. A table contents. If the proposal is long, the table of the contents is included, it lists all of the sections of the report with their page numbers.
BEC商务英语高级写作 建议Proposal PPT
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on …
to recommend/ to study…
This proposal recommends a solution and provides budget and time schedule figures.
My proposal intends to make our company more effective and more authoritative at achieving its goals through improving the performance of both workers and managers.
2) Benefit：There is no denying that these improvements will bring vast profits to the company. Our employees will be able to work faster, more effectively and make greater use of technological innovations. Moreover, our company will be moreபைடு நூலகம்likely to easily overcome fierce competition in the market.
2. Background
bec作文proposal格式
bec作文proposal格式英文回答：As a BEC (Business English Certificate) candidate, I would like to propose a format for the BEC writing task. The writing task is an important part of the BEC exam, and it is crucial to have a clear and effective format to follow. In my proposal, I will outline a format that I believe will help candidates to organize their ideas and write a coherent and persuasive essay.Firstly, the writing task should begin with an introduction that clearly states the topic and the candidate's position on the topic. This introduction should be concise and engaging, and it should provide a preview of the main points that will be discussed in the essay. For example, if the topic is about the advantages and disadvantages of working from home, the introduction should briefly mention the benefits and drawbacks of remote work.Next, the body of the essay should be divided into paragraphs, with each paragraph focusing on a different main point. Each paragraph should begin with a topic sentence that introduces the main point, followed by supporting details and examples. It is important to use transition words and phrases to connect the paragraphs and create a smooth flow of ideas. For instance, when discussing the benefits of remote work, one paragraph could focus on the flexibility it offers, while another paragraph could discuss the cost savings for both employees and employers.Finally, the essay should conclude with a summary of the main points and a restatement of the candidate's position on the topic. The conclusion should leave a strong impression on the reader and reinforce the main arguments presented in the essay. It is also a good idea to end with a call to action or a thought-provoking statement to leave the reader thinking about the topic.中文回答：作为一名BEC（商务英语证书）考生，我想提出一个BEC写作任务的格式。
剑桥商务英语高级写作
剑桥商务英语高级写作In the realm of business English, the Cambridge Business English Certificate (BEC) Higher exam stands as a prestigious milestone. The writing section, particularly, demands a high level of proficiency, encompassing both clarity and precision. This article aims to provide a comprehensive guide for candidates preparing for the BEC Higher writing section, focusing on key strategies, common pitfalls, and practical tips to ace this challenging component.**Understanding the Format**The BEC Higher writing section typically consists of three tasks: a letter writing task, a report writing task, and a proposal or essay writing task. Each task requires a distinct approach and attention to specific formatting and structural elements.**1. Letter Writing**Letters in a business context should be formal, direct, and concise. They should follow a standard business letter format, including a heading, date, address, salutation,body, closing, and signature. When writing a business letter, it is important to identify the purpose of the letter clearly and structure the content accordingly. Use appropriate language and tone, and ensure that all information is presented in a logical and organized manner. **2. Report Writing**Reports are a common form of communication in the business world. They are used to present information, analyze data, and make recommendations. When writing a report, it is essential to structure the content in a clear and logical manner, including an introduction, main body, and conclusion. Use tables, charts, and graphs to present data visually and make it easier to understand. Ensure that the language used is professional and objective, avoiding colloquialisms or informal expressions.**3. Proposal or Essay Writing**The proposal or essay writing task requires candidates to present an argument or solution to a given problem. This task demands critical thinking, analytical skills, and the ability to persuade the reader. When writing a proposal or essay, it is crucial to identify a clear position orargument and support it with evidence and examples. Use transitional words and phrases to connect ideas andmaintain a logical flow. Avoiding grammar and spellingerrors is also crucial to ensure a professional impression. **Common Pitfalls to Avoid**In the BEC Higher writing section, there are several common pitfalls that candidates should avoid. Firstly,failing to plan and organize the content can lead to a disjointed and incoherent text. Secondly, using informal language or colloquialisms can detract from the professionalism of the writing. Additionally, ignoring the specific requirements of each task can result in a poorly executed response. Lastly, not proofreading and editing the writing can lead to grammar and spelling errors, which can significantly impact the overall impression.**Practical Tips for Success**To excel in the BEC Higher writing section, candidates can follow these practical tips. Firstly, practice writing regularly to improve their fluency and confidence. Secondly, familiarize yourself with the different writing tasks and understand the specific requirements of each. Thirdly, readsample answers and learn from their structure, language,and tone. Fourthly, pay attention to grammar and spelling, and use tools like dictionaries and grammar checkers to ensure accuracy. Finally, allocate enough time for planning, writing, and proofreading to ensure a well-executed response.In conclusion, the BEC Higher writing section requiresa high level of proficiency and attention to detail. By understanding the format, avoiding common pitfalls, and following practical tips, candidates can ace this challenging component and achieve their desired results. With dedication and practice, success in the BEC Higher exam is achievable.。
Howtowriteabusinessproposal
How to Write a Good Business Proposal?If you want to know how to write a business proposal, the person to ask is your customer. The goal of business proposal writing is to answer your custo mer's questions and persuade them to select you. Business proposal writing sho uld be more about your customer than it is about you. You should write your business proposal to meet your customer's expectations.A typical business proposal might include:∙ A Summary introducing your company, what you will do or provide to the customer, and how the customer will benefit from what you propo se.∙ A statement of work or technical approach describing what you will do or provide to the customer. If products are being proposed, then produ ct deions are usually provided (the amount of detail depends on the cus tomer’s requirements).∙ A management plan describing how you will organize and supervise any work to be performed. A schedule of major milestones（重大事件）andallocation（分配）of resources may be provided.∙Corporate（公司的）qualifications（资历，资格）that describe your cap ability to do or provide what you are proposing. Relevant prior experien ce is usually highlighted.∙ A Staffing（人员配备）Plan that describes how the project will be staff ed is sometimes on large service contracts. If particular people are impo rtant to the approach, their resumes（简历）are usually provided.∙Contracts（合同）and Pricing. If the proposal is being used to close a b usiness deal, then business and contractual terms are usually provided.7 Tips for Creating a Great Business Proposal:1.Write Clearly and Succinctly（简洁地）:When people begin reading the proposal, they have little or no idea what you are proposing, so youhave to walk them through the process. You do so by starting at thebeginning and clearly, simply, and logically moving forward by making your points one at a time.2.Make a Good Argument and Counter（反击，申辩）Possible Obstacles（障碍）:In a good business proposal, you put your best foot forwar d, put your company in the best light, and make yourself irresistible to the reader. The best way is to marshal（整理）the top facts and argume nts in your favor.3.Show your Personality:Far too often, business proposals are devoid（没有）of life. This is business and you have to follow some business conventions, but as you do, also let the reader see who you are. Share yo ur enthusiasm（热情）for your business, their business, the idea, ect. e Graphics（文字）Intelligently:Don't make the mistake of boggingdown a perfectly fine proposal with excess graphics. Just be sure that t he graphics reinforce the sale rather than distracting from the point. 5.Don't Overstate:Avoid exaggeration. Once readers think you're not shooting straight with them, they may question the truthfulness of everything in your proposal, then you may lose credibility.6.Avoid Boilerplate(样板文件)Language: Certainly you can reuse persuasive information from elsewhere, but try to keep it to a minimum and don't make it obvious. Your proposal should read as if it were created especially for this particular client or customer.7.Always Keep the Reader in Mind:A proposal is a marketing tool, and as such, remember Marketing 101: Stress benefits, benefits, benefits.Finally, while price is important and must be discussed, do so only after y ou have attracted readers with your crisp writing, powerful arguments, supp orting graphics, and enough potential benefits. Then you can go in for the sale.Questions:1.What are the purposes of a business proposal?2.When should prices be discussed in a business proposal?。
剑桥商务英语unit3作文
剑桥商务英语unit3作文In the fast-paced world of business, effective communication is paramount. Unit 3 of the Cambridge Business English course delves into the nuances of professional correspondence, highlighting the importance of clarity and brevity in written exchanges.The unit introduces learners to various business scenarios, such as writing proposals and reports, where the ability to convey complex ideas succinctly is crucial. It emphasizes the use of appropriate language and structure to ensure that the message is not only understood but also persuasive.Through practical exercises and case studies, Unit 3 equips students with the skills to navigate the complexities of business negotiations. It teaches them how to articulate their points of view with confidence and to respond to feedback constructively.Moreover, the unit covers the art of email etiquette, a critical aspect of modern business communication. It provides guidelines on how to craft professional emails that are courteous, informative, and prompt.Another key component of the course is the development of presentation skills. Unit 3 guides students through the process of creating and delivering impactful presentations,focusing on the organization of content and the use of visual aids to enhance understanding.The unit also touches on the importance of cross-cultural awareness in business interactions. It offers insights into different business practices and communication styles, preparing students to work effectively in a global context.In summary, Unit 3 of the Cambridge Business English course is a comprehensive guide to mastering the art of business communication. It provides a solid foundation for students to excel in the professional world, where theability to communicate effectively can be the difference between success and failure.。
BEC商务英语高级写作 建议Proposal教程文件
This proposal recommends a solution and provides budget and time schedule figures.
My proposal intends to make our company more effective and more authoritative at achieving its goals through improving the performance of both workers and managers.
I am confident that these measures will reduce our cost of electricity significantly. I will appreciate your efforts to accept them.
Useful Expressions
Introduction
The proposal aims/sets out to…
The aim/purpose of this proposal is to recommend
The purpose/objective/aim of this proposal is to …
to deal with problems of …
By the end of July 2003, 510 sets of imported Sunflower elevators had been sold in China.
3. Proposal / Recommendations
In this part, you should suggest a practical solution in detail and tell the benefit it can bring.
剑桥商务英语高级10
Business proposal
Rules of writing: P103
Module 11 The economy
Nov. 3rd, 2012
The economy
What comes to your mind when talking about economy?
The economy
How to write a proposal
Proposal is often sent to readers or a review committee outside the writer’s organization to solve a problem, find answers to questions, or conduct research on a topic of mutual interest. Basically, proposals are persuasive presentations.
Business cycle (or economic cycle) refers to economy-wide fluctuations in production or economic activity over several months or years.
The economy
A-B Decline B-C Depression C-D Recovery D-E Boom
Business proposal
Methods:
Get as much information about the client as possible---annual report, company periodicals, publicity. And the one who is involved in drafting the request for the proposals. Proposals are evaluated by a range of readers, from top managers to technical evaluators to budget analyzers. They will focus on different sections of the proposal. But they should be able to read the first or last section of the proposal, which is a summary of the proposal. Don’t rely on standard format since no company sees itself as being like any other. Create new ideas to fit the needs of a particular clients, thus do not recycle old solutions.
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Introduction to Proposal Writing
120-Байду номын сангаас40 words no significant difference between the format required for proposals and reports (see some samples: ) Proposals can use various delivery media, such as letter, fax, email, etc.
Hugo Jones
A Typical Structure for Proposals
Lead-in: Reading exercise on p.72
Introducing the proposal
In response to your enquiry about…/ Further to… At present the company seems to be performing (well\badly)…
Hugo Jones
1. What are the needs of the client? The client needs office space for 12 months. 2. Is the salesperson able to meet those needs? The salesperson can meet those needs and also wants to try and sell a little more in addition. 3. What are the benefits of the second location? The second location offered has these benefits: -offices on the same floor - wonderful views - more convenient than the other location for transport - suitable parking facilities
Despite…I would still suggest that…. Overall, I would strongly recommend that…. The fact that…makes this a good | poor investment opportunity.
Go to the Writing Task on p. 73
Reading: A proposal
A salesperson who works for a company renting office space has faxed the proposal below to a client. Read it and answer question 1-3. 1. What are the needs of the client? 2. Is the salesperson able to meet those needs? 3. What are the benefits of the second location?
可能用于提建议的表达法： Thank you for your order… Further to your request…
I’d like to mention that I can also…
Please note… As an interesting alternative, you might wish to consider… It has the following features… Please consider this possibility and note… I would suggest a prompt decision… I look forward to hearing from you…
Dear Mr. Rice Thank you for your order by fax. Further to your request for office space for twelve months. I’d like to mention that I can also offer you a 10% discount for bookings of an eighteen-month period. You enquired about availability at the Virginia Walk Centre and offices are still vacant. However, please note that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the riverside from Virginia Walk). It has the following features: • a first-floor open-plan office space (75m2) with wonderful views of the old harbour. • a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside • suitable parking facilities for over twenty staff.
Proposal 商务建议书
Introduction to Proposal Writing
Basically, proposals are persuasive presentations. Purpose: to solve a problem, alter a procedure, find answers to questions, or conduct research on a topic of mutual interest.
Providing reasons / Comparing pros and cons
On the one hand…but on the other… One advantage / disadvantage is that… One other thing to consider is…
Balancing and concluding
Sample 1
Sample 2
Sample 3
Dear Mr. Rice Thank you for your order by fax. Further to your request for office space for twelve months. I’d like to mention that I can also offer you a 10% discount for bookings of an eighteen-month period. You enquired about availability at the Virginia Walk Centre and offices are still vacant. However, please note that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the riverside from Virginia Walk). It has the following features: • a first-floor open-plan office space (75m2) with wonderful views of the old harbour. • a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside • suitable parking facilities for over twenty staff. Please consider this possibility and note the discount would still apply. A visit to this premises can be arranged, although I would suggest a prompt decision on this second option. I look forward to hearing from you in the very near future. Yours sincerely
Please consider this possibility and note the discount would still apply. A visit to this premises can be arranged, although I would suggest a prompt decision on this second option. I look forward to hearing from you in the very near future. Yours sincerely
Where the delivery medium specified for a Part Two answer is a letter, candidates should include opening and closing formulae, but need not include postal addresses in their answer. Similarly, where the delivery medium specified is a fax, candidates need not include ‘fax header’ details, and where the delivery medium specified is a memo or an email, candidates need not include to/from/date/subject details.