体验商务综合英语4 Unit 4 Success

On the other hand, we also switched our capacity to producing clocks, cutting our watch production line and training our workers to assemble clock products. Watch production was based on an assembly line. Well we bought components from suppliers and assembled the watches. Clock products involved more components, we had to make them in house and the company started to install machinery, hire designers and the work flow became more sophisticated and today, we have become one of the best known manufacturers in the world, with ISO 9001 certification.
Like all our compeБайду номын сангаасitors, we developed new products such as giftware（精品，礼品）and luxury items. For example, we designed products with a time device in them and customers could print their logo on the product for promotional purposes. However competition became really severe. It reached a point that any product which had a time module in it became less valuable.
2.express themselves more freely on the theme after doing a series of theme-related reading, listening, speaking and writing activities;
Time allotment(教学时数)：
In the end, our customers all thought that our company offered quality products, which were value for money while most of our competitors struggled for survival and cut prices in a very competitive market. Some were even forced out of the market.
商务综合英语课程教案
授课时间
第周星期第节
课次
授课方式
（请打√）
理论课√讨论课□实验课□习题课□其他□
课时
安排
6
授课题目（教学章、节或主题）：
Unit4Success
Teaching objectives and requirements(教学目的、要求):
Students arerequired to
6Periods
Teaching method(教学方法)：
1.Group Discussion
2.Exemplificationand demonstration；
3.Task-based teaching
4.Teams-based Cooperative Learning
References(参考书目)：
In the short term, we had to cut our costs. However for certain customers who are less price conscious, I was able to upgrade the quality of our products, for example, by offering better batteries, a longer warranty, etc. We did not want our customers to think we were ripping them off of course if we charged a higher price. For customers who were less focused on quality, we had of course to reduce our prices.
As demand was greater than the supply, therefore it wasn’t difficult for me to get entry to this market when I first set up my company. At the end of the first year the number of employees increased to 20 and we moved from office premises to a factory. Our floor space increased from the original 600 sq ft to 2,000 sq ft by the end of the first year, and the company grew more than tenfold in the next five years.
Listening: B
4.2 Listen and answer
1. What are the main factors of Catherine Ng’s success?
Vision and strategic planning ; use of managementtools such as SWOT analysis ; use of the Internet formarketing development of a customer relationshipmanagement system.
4)C. What are the best indicators of one’s success?
Step 2Listening: A Successful business (50)
notes
advent英['ædvənt]美['ædvənt] n.到来；出现；基督降临；基督降临节
quartz英[kwɔːts]美[kwɔrts] n.石英
phenomenal growth potential非凡的增长潜力
gimmick英[‘gɪmɪk]美[’ɡɪmɪk] n.暗机关；骗人的玩意；花招vt.使暗机关；搞骗人的玩意
4.1 Listen and decide whether the statements are true or false.
2) discuss the following questions.
What make people successful? Add more words to the list. Then choose the five most important.
3)B. Talk about a person you know who is successful. Why are they successful?
Audiolingual and communicative method
课程教案（续）
教学基本内容
方法及手段
And then a few years later, prices started to become very competitive as the retail market became saturated. So I had to think about certain strategies to tackle this problem, I had to think up a short-term strategy and develop some long-term planning.
1．Master economic vocabulary in successful business companies and people;
2．Be familiar with business negotiating skills；
3．Get to know the elements of business people and companies.
1.科顿，法尔维等编，体验商务英语综合教程4，《体验商务英语》改编组改编，高等教育出版社，2012.6
2.马斯库尔，海特勒著，体验商务英语教师用书4，《体验商务英语》改编组改编，高等教育出版社，2012.8
3.蒋景东著，常用商务英语词典，浙江大学出版社，2012,5.
4.（英）帕金森编著，牛津英汉双解商务英语词典，华夏出版社，2011
教学基本内容
方法及手段
II Teaching procedure
Step 1 Starting up: (20 minutes)1)
1)Name the most successful business person /people in our country and/or in other countries.
1. F2. T3. T 4. F 5. F 6. T
4.1(I = Interviewer, CN = Catherine Ng)