《演讲的艺术》.ppt
演讲的艺术
The art of effective communication between a speaker (or writer) and anThe ability to respect diversity and toFocused, organized thinking about such things as the logicalideals, the soundness of evidence, and the differences between’s messageThe sum of a person’s knowledge, experience, goals, values, andhormone released into the bloodstream in response to physical orMental imaging in which a speaker vividly pictures himself or herselfStealing ideals or language from two or three sources andFailing to give credit for particular parts of a speech that areTo restate or summarize an author's ideals in one's own wordsstatement in the introduction of a speech that identifies theA method of speech organization in which the main pointsA method of speech organization in which the main points divide theA word or phrase that indicates when the speaker has finished one thoughtpresented from a brief set of notesa speechWhat a speaker wants the audience to rememberthe audience foremost in mind at every step ofThe tendency of people to be concerned above all with their own value,Audience characteristics such as age, gender, education,Questions that require responses at fixed intervals along a scale ofthat allow respondents to answer however theymaterials used to support a speaker's ideas. The threeA story, narrative, or anecdote developed at some length toa speech together in a particular way to achieve aThe major points developed in the body of a speech. Most speechesmethod of speech organization in which the main pointsmethod of speech organization in which the main points follow amethod of speech organization in which the first mainof a problem and the second main point presents aA method of speech organization in which the main points divide theA word or phrase that indicates when a speaker has finished one thoughtstatement in the body of the speech that summarizes theA very brief statement that indicates where a speaker is in the speech or thatA question that the audience answers mentally rather than outstatement in the introduction of a speech that identifies the课后练习Chapter 4Topic :Studying abroadGeneral Purpose:To persuadeSpecific Purpose:To persuade the audience to study abroad will enhance your personal development,academic development,and career development.Central Idea:Main points: I. You should study abroad because it will enhance your personal development.II. You should study abroad because it will enhance your academic developmentIII. You should study abroad because it will enhance your career development.Topic : Events in triathlonGeneral purpose: To informSpecific purpose: To inform the audience of the three events in triathlon : swimming, cycling and running.Central Idea:Main points:The first event in triathlon is swimmingThe second event in triathlon is cycling.The third event in triathlon is running.I. The first major cause of airplane crashes is pilot error.II. The second major cause of airplane crashes is weather. Topical OrderIII. The third major cause of airplane crashes is mechanical failure.I. The peak of Mount Kilimanjaro has an arctic climate with snow,ice,,and violent winds.II. The middle of Mount Kilimanjaro has a rain forest climate with lush vegetation and diverse animal species.III. The base of Mount Kilimanjaro has a bushland climate with pastures and farming communities. Spatial OrderI. The Chinese film industry began in the early 20th century.II. The first golden period of Chinese cinema occurred during the 1930s.III. The second golden period occurred in the years after World War II.IV. The Chinese film industry was scaled back during the 1960s and 1970s.V. Today Chinese films are in another golden period of international acclaim.Chronological Order。
演讲的艺术(第十三版)(中国版)教师用书U6
Chapter 6 supporting your ideas（教师用书持续更新中……）Section One: Chapter Teaching GuidePART ONE: TEACHING OBJECTIVES在学完这一章后，学生应该能够：•解释使用支撑材料的重要性•了解三种主要的支撑材料类型•区分并使用简短例证、延展例证和假设例证。
•辨别数据是否可靠,并在演讲中有效使用数据。
•区分专家证言和当事者证言。
•鉴别网络支撑材料的质量。
PART TWO: TEACHING SUGGESTIONSI例证（Examples）➤知识概述研究表明，生动、具体的例子对听众的观点和行为有着很大的影响力。
没有实例，演讲者的一些想法就会显得含糊不清、缺乏感染力和活力。
实例不但可以使想法清晰、具体和深刻，还可以使其具有强大的情感诉求力。
演讲中常用的实例有三类：简短例证，延展例证和假设例证。
简短例证（Brief Examples）简短例证也被称为具体实例。
这种例证可以用来简单地说明一个问题或道理。
例如中国驻美大使秦刚在就职后的公开演讲中就使用了两个简短例子来说明大国合作乃大势所趋。
Fifty years ago, Dr. Henry Kissinger made a secret visit to China and opened the door to the normalization of China-U.S. relations. It was during the Cold War; at that time there was virtually no contact between the two countries. Dr. Kissinger had to travel covertly to China via a third country. Fifty years later today, as the 11th Chinese Ambassador to the United States, I can travel most openly and fly directly to this country. How the world has changed with the passage of time! I believe that the door of China-U.S. relations, which is already open, cannot be closed. This is the trend of the world, the call of the times, and the will of the people.另一种方法就是使用一系列的简短例子直到产生预想的效果为止。
演讲的艺术
10% 读到的 20% 听到的 30% 看到的 50% 看到和听到的
演讲技巧——形体
演讲中要避免的
举止和动作
自鸣得意型 指挥动作，手舞足蹈
自恋自爱型 调整领带，整理头发
自说自话型 白日梦话，来回溜达
没精打采型 依靠式，懒洋洋式。手放在裤袋内摇动
胆怯紧张型 紧张的小动作，磨光台面式，见不得光式，裸体
回应问题可能是你显示的最重要的技巧。你的回应可能成为 听众是否被你的内容所折服的决定因素。
出于人的本性，我们往往会不由自主地立即做出反应，并解 答问题。但是演讲者应该采取的最有效行动却是先略作停顿 ，然后再以一种较有策略的饭食加以回答。停顿（PAUSE） 这一简单的英文单词能帮助你记住，在听众提出问题时应该 怎么办。
1. 演讲前熟悉和检查器材的操作和性能 2. 检查各作为的可视度 3. 先把胶片放好后在打开投影仪 4. 避免身体挡住屏幕或示范物 5. 避免对着屏幕、活动板说话或边写边说 6. 查问听众是否看得清楚 7. 不用时和解答问题前关掉机器 8. 用投影仪时可用纸掩盖未说明的部分 9. 可利用笔或指示物指向胶片中要说明的部分 10. 可以在胶片上把重点框起来 11. 可以利用空白胶片图解意思 12. 每一个重点将结过后，使用新的一页空白纸 13. 各种器材可以相互使用 14. 有些器材使用起来会花费时间
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领导演讲艺术课件(PPT88张)
格物—随时找到方法的方法
组织 战略 MBA 生产 管理 人力 资源 财务 营销 招聘 解聘 奖惩 培训 人力 资源 制度 薪酬 劳保 绩效 考核 培训 目的 方案 设计 师资 选择
品牌 建设
资本 运营
会场
效果 评估
设备
会务
流程
签到
责任人
培训 主题 训后 评估 时间 地点
培训 对象 培训 会务 安排
而现在， 乡愁是一湾浅浅的海峡。 我在这头，
大陆在那头。
学习团队组建
1.每组竞选出一位组长，由组长带领组员确 定：队长，队名，队训 2.每组派出一名代表竞选演说竞选班长，从 三个方面陈述： 一、我为什么竞选班长
二、我凭什么竞选班长 三、我将怎么样当好班长
演讲的基本功修炼
演讲的三个意识
打开自己 脱口而出 热爱丢脸
自我介绍四个一
一个问候 一点幽默 一点智慧
一点价值
个人魅力的五个一
一首诗
一首歌
候， 乡愁是一枚小小的邮票。 我在这头， 母亲在那头。 长大后， 乡愁是一张窄窄的船票。 我在这头，
新娘在那头。
后来啊， 乡愁是一方矮矮的坟墓。 我在外头，
母亲在里头。
场地、道具运用
根据培训形式选择场地
音响设备直接影响效果
灯光强弱调节的熟悉
场地要有互动的空间
桌椅的摆放符合培训主题
提前先检查好所有准备工作
音乐是演讲的灵魂
高能量音乐
礼仪音乐
催眠音乐 情感音乐 分享音乐
总裁演讲的内容组织
一个小时演讲的秘密
1小时要有3个观点
1小时要有3个案例
1小时要有3个故事
1小时要有1个互动
1小时要有1段视频
演讲的艺术(共9张PPT)
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 3
Methods of Delivery
• Reading from a manuscript • Reciting from memory • Speaking impromptu • Speaking extemporaneously
• Pause: a momentary break in a vocal delivery of a
speech
Effectively pause between every though pattern
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Vocal Variety
• Pronunciation and articulation
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
Slide 9
Speakers’ Body
• Personal appearance • Eye contact • Gesture • Movement
McGraw-Hill
© 2007 Stephen E. Lucas. All rights reserved.
your own voice always sound louder to you your own voice always sound louder to you than to a listener.
the speed at which a person speak
《演讲技巧》ppt演示课件
端正态度酝酿激情
演讲中的“演”
表情的威力
眼神的魅力
动“手”演讲
“身动”制造“生动”
各种异常情况的处理
各种异常情况的处理
随便进进出出怎么办？
各种异常情况的处理
打手机或手机响怎么办？
各种异常情况的处理
有人窃窃私语怎么办？
各种异常情况的处理
有人打瞌睡怎么办？
各种异常情况的处理
提问冷场怎么办？
海在我们的脚下沉吟着，诗人一般。那声音仿佛是朦胧的月光和玫瑰的晨雾一般。又像是情人的密语那样芳醇；低低地，轻轻地，象微风拂过琴弦；像落花飘零在水上。 海睡熟了。 大小的岛拥抱着，偎依着，也静静地恍惚入了梦乡。 星星在头上眨着慵懒的眼睑，也像要睡了。 许久许久，我俩也象入睡了似的，停止了一切的思念和情绪。 不晓得过了多少时候，远寺的钟声突然惊醒了海的酣梦，它恼怒似的激起波浪的兴奋，渐渐向我们脚下的岩石掀过来，发出汩汩的声音，象是谁在海底吐着气，海面的银光跟着晃动起来，银龙样的。接着我们脚下的岩石就象铃子、铙钹、钟鼓在奏鸣着，而且声音愈响愈大起来。
井冈山五百里林海里，最使人难忘的是毛竹。
“……人群里，年长的是大娘，大爷，同年的是大哥，大嫂，兄弟，姐妹，都是亲人。又仿佛队伍同时是群众，群众又同时是队伍，根本分不清……”
她猛然喊了一声。脖子上的钻石项链没有了。 她丈夫已经脱了一半衣服，就问：“什么事情？” 她吓昏了，转身向着他说： “我……我……我丢了佛来思节夫人的项链了。” 他惊惶失措地直起身子，说： “什么！……怎么啦？……哪儿会有这样的事！” 他们在长衣裙褶里，大衣褶里寻找，在所有口袋里寻找，竟没有找到。 他问：“你确实相信离开舞会的时候它还在吗？” “是的，在教育部走廊上我还摸过它呢。” “但是，如果是在街上丢的，我们总得听见声响。一定是丢在车里了。” “是的，很可能。你记得车的号码吗？” “不记得。你呢，你没注意吗？” “没有。” 他们惊惶地面面相觑……
《演讲的艺术》PS_ W2
Most crucial from an ethical standpoint, though, is being fully informed about your subject—doing enough research. Don’t communicate erroneous information or misleading advice!
Do your listeners lean forward in their seats, as if paying close attention?
Do they applaud in approval? Do they laugh at your jokes? Do they have quizzical looks in their faces? Do they shuffle their feet and gaze at the clock?
.
6.The Speech Communication Process :
Interference—external interference and internal interference.
As a speaker, you must try to hold your listener’s attention despite these various kinds of reference.
1. The Importance of Ethics
The goal of public speaking is to gain a desired response from the listeners— but not at any cost.
Speechmaking is a form of power and therefore carries with it heavey ethical responsibilities. In an ideal world, all public speakers would be truthful and devoted to the good of society. Yet history tells us that the power of speech is often abused—sometimes with disastrous results. The power of the spoken word needs to be guided by a strong sense of ethical integrity
演讲的艺术PPT
（A word or phrase that connects the ideas of speech indicates the relationship between them.）
丘武贤 1
•TRANSITIONS
four types
•INTERNAL PREVIEWS
＊Examples:P98
3
Internal previews:
•A statement in the body of the speech that lets the audience know what the speaker is going to discuss next.
4
•In effect,an internal previews works just like the preview statement in a speech introduction,except that it comes in the body of the speech-usually as the speaker is starting to discuss a main point.
•INTERNAL SUMMARIES
•SIGNPOSTS 2
Transitions:
＊A word or phrase that indicates when a speaker has finished one thought and is moving on to another.
＊Transitions state both the idea the speaker is leaving and the idea he or she is coming up to.
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2. The Psychology of Audiences
People may be compelled to attend a speech, but no one can make them listen unless they want to. It’s up to the speaker to make the audience do pay attention, they don’t choose to pay attention.
important to a speaker addressing that audience. In most cases, however, your audience analysis will proceed in light of six broad categories : size, physical setting, disposition toward the topic, the speaker, and the occasion.
2. The Psychology of Audiences
What these psychological principles mean u need some grasp of what your listeners know, believe, and care about.
To whom am I speaking?
What do I want them to know, believe, or do as a result of my speech?
What is the most effective way of composing and presenting my speech to accomplish that aim?
—your listeners will hear and judge what you say on the basis of what they already know and believe.
—you must relate your message to your listeners—show how it pertains to them, explain why they should care about it as much as you do.
Chapter Five
Analyzing the Audience
1. Audience-Centeredness
Good public speakers are audience-centered. They know the primary purpose of speechmaking is to gain a desired response from listeners.
You can remain true to yourself and speak ethically while adapting your message to the needs of a particular audience.
To be audience-centered, you should keep several questions in mind when you prepare your speeches:
Size:
—No matter what size group you are addressing, bear in mind one basic
principle: The larger the audience, the more formal your presentation must be.
Even when people do pay attention, they don’t process a speaker’s message exactly as the speaker intends. Auditory perception is always selective. Every speech contains two messages—the one sent by the speaker and the one received by the listener. What a speaker says is filtered through a listener’s frame of reference. People hear what they want to hear.
—You should learn enough about your audience to know what you should do to make your ideas clear and meaningful.
3. Factors in Audience Analysis
Definition: Anything characteristic of a given audience is potentially
People are egocentric. Very simply people usually want to hear about things that are meaningful to them.
What these psychological principles mean to you as a speaker:
Being audience-centered does not involve taking any means to and end. You should not compromise your beliefs to get a favorable response from the audience. Nor should you use devious, unethical tactics to achieve your goal.