ADVERTISEMENT 英语广告介绍PPT课件
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AdvertisingPPT课件
知识链接 give place to 让位于…
in place 在原处; 合适的
in place of 取代
take the place of 取代
4) intend +sth+ as/for
be +intended +as/for 我们打算把这篇新闻报道作为新生教材。 We intend this news report as a teaching material for freshmen.
这本书是为初学者编写的。
The book is intended for beginners.
is used to make over 40% of the 3 Cotton ___________________ world's textiles. （用来做）
4 Used she (Did she use) to go to school by bike? Yes, she_____________________. used to/did
6. claim ① (vt.) (根据权利)要求,认领,声称 ② (n.)(根据权利提出)要求,索赔, 对事物的权利,主张． ①A wallet has been found and can be claimed at the manager’s office. ②He claimed to have seen the Mona Lisa.
பைடு நூலகம்.intend (vt.)打算;有…的意图;打算,为…设计 1) intend to do sth.
今天我打算读完这本书。 Today, I intend to finish reading this book. 2) intend sb. to do sth./be intended to do sth. 打算／计划要某人做某事
商务英语写作AdvertisementsPPT课件
第5页/共46页
I. General Introduction
Back
Characteristics of Advertisements
广告的特点极为鲜明，由于受到各方面 的限制，尤其是篇幅空间、发布时间等的影 响，广告应尽可能的简练(Brief)，常用简单 的口语化词汇及简单句；同时，为了吸引潜 在的不同消费群体，广告往往具有相当的创 新性(Creative)，亲和力(Affable)、说服性 强(Persuasive)
第10页/共46页
I. General Introduction
Back
不论采用何种方式，正文通常由如下四个 部分构成
1,引言(Lead-in Paragraph) 引言衔接正文主体与标题，使消费者对
广告的兴趣转化为对宣传对象的兴趣。 某些短小的广告也常常终止于引言部分。 2,内部段落(Interior Paragraphs) 内部段落是正文的中心部分，它要通过 较为详尽的描述使宣传对象清晰明了,具 有戏剧性、说明力，能够给消费者深刻 印象，从而引起消费者的兴趣
第6页/共46页
I. General Introduction
Back
How Is an Advertisement Laid Out?
第7页/共46页
I. General Introduction
Back
标题(Headline)
标题是广告中最重要的组成部分之一，也最容易引起人们的注意。 “好的标题，等于广告成功了一半” 。清晰(Clarity)和生动(Force) 是广告标题的主要特点。
Lesson 16:Advertisements
General Introduction
Writing Practice
Advertisement English .ppt
As another legendary adman, Raymond Rubicam, once noted, “The only purpose of advertising is to sell. It has no other justification worth mentioning”.
Another early titan of advertising, Claude Hopkins, put it this way: Instead of sales, they seek applause.
Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services.
广告的功能：
1. 突出优势特点 A whole new way to enjoy the view. (Sharp)
享受视觉的全新方式。（夏普） Intelligent entertainment discovered. (Philips)
智能娱乐展露无疑。
夏普强调其良好的视觉感，而飞利浦则突出 其先进的功能。
挡不住的诱惑。 Always Coca-cola。 Coke refreshes you like no other can.
Specialized advertising agencies often handle the advertising of a company’s products, services, or corporate brand, although some aspects maypany (in-house). There are two basic types of advertising, informative advertising and persuasive advertising.
ADVERTISEMENT_英语广告介绍ppt课件
.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Section 22 广告制作Advertisement 商务英语 教学课件(共52张PPT)
The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumers need to be considered when an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following: a) Print—primarily newspapers and magazines; b) Audio—FM, AM and SW radio; c) Video—promotional videos; d) World Wide Web; e) Direct mail; f) Outdoor advertising— billboards, advertisements on public transportation.
ten. 道高一尺，魔高一丈。
第六页，共52页。
• III. 核心词语Core Words and Phrases (omitted)
• 要求课前背诵重要术语 • IV. 经典句式Typical Sentences • (omitted) • 要求首先思考如何(rúhé)翻译？有多少不同
的路径？变换词性、主语、从句会产生什 么不同的效果？
cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.
ten. 道高一尺，魔高一丈。
第六页，共52页。
• III. 核心词语Core Words and Phrases (omitted)
• 要求课前背诵重要术语 • IV. 经典句式Typical Sentences • (omitted) • 要求首先思考如何(rúhé)翻译？有多少不同
的路径？变换词性、主语、从句会产生什 么不同的效果？
cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.
unit 5 Advertisements 商务英语翻译 教学课件
一、词汇特色
1. 简洁明了
徐
❖ Just do it.
❖ Ask for more.
海
❖ 一股浓香，一缕温暖。
❖ 精诚所至，顽石为开。
学
院
Unit 5 – Advertisements
SECTION 3 Linguistic features
❖ Easy-to-read and hard-to-put-down
The following are real Ads. Understand them through commenting.
徐
海
1
学
院
Unit 5 – Advertisements
徐 海
2
学 院
Unit 5 – Advertisements
徐 海
3
学 院
Unit 5 – Advertisements
（5） Good to the last drop．
学
（6） Poetry in motion, dancing close to me．
（7） Ask for more.
院
（8） The choice of a new generation.
（9） 要买房，到建行。
（10）没有最好，只有更好。
SECTION 2 Lead-in
学
（3）Make Time For Time. 阅读《时代》能为您赢得时间。
（4）Live well, Snack well. 美好生活，离不开香脆的饼干。院
（5）Making a big world smaller. 我们把世界变小了。
Unit 5 – Advertisements
[课件]unit9AdvertisementPPT
![[课件]unit9AdvertisementPPT](https://img.taocdn.com/s3/m/815b8845f5335a8102d22092.png)
Advertising
Task 1: Reading paragraph 1. What are advertisements? Advertisements are used to send commercial information about some commodities or services to the public.
My mother is used to living in the country .
Task2 Reading paragraph 2 What does “fashion show”? mean ? It means “时装表演”in chinese. Imporment sentence:
A.a great deal C. a great many B. a great deal of D. a large number of hospital .
Put the chinese into English : by means of 1.We have learnt a lot from foreign countries____________________________
unit9Advertisem ent
Teaching Aims:
1.Try to know some famous advertising slogans; 2.Try to know advertising characteristices
Teaching important points:
1.Improve students reading comprehension. 2.Help students master the main idea of this article.
advertising 广告介绍.ppt
to act impressive --- produce an impact
Examples
Spend a dime, Save you time(电器广告) Never late on Father’s Day (礼品广告) • Anything is possible.
“一切皆有可能” （李宁服饰）
這不是一段旅程，旅程總有終點，但我們會 繼續。世界在轉，我們也隨著轉變，當計劃 消逝，夢成為主宰。無論我去哪，都有你， 我的幸運，我的命運，我的未來，無可取代 。
Thank you
9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。 2020/11/72020/11/7Saturday, November 07, 2020
advertisingdirectactionadvertising直接控制式广告institutionaladvertising信誉广告primarydemandadvertising产品需求广告brandadvertising品牌广告comparativeadvertising选择性广告advertisingmedia广告手段pressadvertising报刊广告radioadvertising电视和无线电广告transportadvertising露天广告和交通广告pointofsaledisplay橱窗和销售点陈列广告tradefairs展览会和商品交易directmailadvertising直接邮件广告cinema电影广告televisionadvertisingdove德芙transportadvertisingcinemaadvertisinginformation提供信息persuasion争取顾客demand保持需求creatingmassmarkets扩大市场quality确保质量10featurescatchphrases广告语句attractivereadersattentioncreativeimagepersuasive有说服力的actimpressive11examplesdimesaveyoutime电器广告neverlatefathersday礼品广告possible
Examples
Spend a dime, Save you time(电器广告) Never late on Father’s Day (礼品广告) • Anything is possible.
“一切皆有可能” （李宁服饰）
這不是一段旅程，旅程總有終點，但我們會 繼續。世界在轉，我們也隨著轉變，當計劃 消逝，夢成為主宰。無論我去哪，都有你， 我的幸運，我的命運，我的未來，無可取代 。
Thank you
9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。 2020/11/72020/11/7Saturday, November 07, 2020
advertisingdirectactionadvertising直接控制式广告institutionaladvertising信誉广告primarydemandadvertising产品需求广告brandadvertising品牌广告comparativeadvertising选择性广告advertisingmedia广告手段pressadvertising报刊广告radioadvertising电视和无线电广告transportadvertising露天广告和交通广告pointofsaledisplay橱窗和销售点陈列广告tradefairs展览会和商品交易directmailadvertising直接邮件广告cinema电影广告televisionadvertisingdove德芙transportadvertisingcinemaadvertisinginformation提供信息persuasion争取顾客demand保持需求creatingmassmarkets扩大市场quality确保质量10featurescatchphrases广告语句attractivereadersattentioncreativeimagepersuasive有说服力的actimpressive11examplesdimesaveyoutime电器广告neverlatefathersday礼品广告possible
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By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
3
Some advertisement for gardens
4
Advertisement for Coca Cola
5
Some famous English ads
Good to the last drop.
6
The new digital era.
7
We lead. Others copy.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
8
Impossible made possible. 9
10
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
13
写在最后
成功of success lies in good habits
14
谢谢大家
荣幸这一路，与你同行
It'S An Honor To Walk With You All The Way
讲师：XXXXXX XX年XX月XX日
15
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
3
Some advertisement for gardens
4
Advertisement for Coca Cola
5
Some famous English ads
Good to the last drop.
6
The new digital era.
7
We lead. Others copy.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
8
Impossible made possible. 9
10
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
13
写在最后
成功of success lies in good habits
14
谢谢大家
荣幸这一路，与你同行
It'S An Honor To Walk With You All The Way
讲师：XXXXXX XX年XX月XX日
15