UNIT12_重庆大学_商务英语_课件
Unit12 整体课件3
→ bigger → biggest
5.不规则adj的比较级与最高级如下:
原级 比较级 最高级 good better best bad worse worst many/much more most old older/elder oldest/oldest little less least
Exercise:写出下列形容词的比较级和最高级 写出下列形容词的比较级和最高级. 写出下列形容词的比较级和最高级 !. good ___ ___
Think
Fast reading I am a report from Shanxi TV station . I want to know what people like to watch. So I made a survey about it. Here is the result. I interviewed 100 people. There are 20 people like to watch CCTV’s program ,especially News channel ,because they can know the latest event in the world. About 10 people prefer CCTV-3 program, because they love music and dancing very much and they like to watch the best singers and dances. About 15 people say that they like to watch movie channel. They can enjoy the most exciting movies at home. They also think it is the cheapest way to enjoy movies.
商务英语课程课件Unit 12 Complaints Adjustments-PPT课件
1.Read the following tips for making complaints.
Tips for Complaints
1) Complain as soon as possible. 2) Find out about your legal rights. Are there any laws or regulations that can help you? 3) Pay attention to all printed information you have about the case, such as ads, brochure,
documents — and use them to ask for what you want. 6) Be polite. You'll get better, and maybe quicker, results if you explain the problem and ask
for a resolution without resorting to anger or threats. 7) Be prepared to negotiate realistically. 8) Keep good records. Note the names of people you talk to, as well as the dates, times and
商务英语实训教程上册上册 unit 12 Advertising教师参考35页PPT
3. celebrity [si‘lebriti] 例句1：She became a celebrity overnight. 她一下变成名人了。 例句2：He was voted the worst dressed celebrity. 大家一致认为他是 衣着最差的名人。
4. customize ['kʌstəmaiz; 'kʌstəm.aiz] 例句1：You can not customize headers from two places at the same time. 不允许从两个地方同时定制标题。 例句2：You can customize discs as you like without even making a copy to hard disk! 你可以随你喜好定制碟片而不需要先在硬 盘上制作一份拷贝！
8. informative [in'fɔ:mətiv] 例句1：I hope you have found this series of articles to be informative, enlightening, and even a bit entertaining. 我希望您能觉得本系列文章信息量丰富、给人启 发，风格上甚至还有一点活泼有趣。 例句2：The tone of your letter should professional, positive and informative.务必保证你的求职信的基调是专业、 积极和翔实的。
这些广告攻势对销售额并没有起到多大作用。
2.catchphrase ['kætʃ.freiz] 例句1：The catchphrase of the hour is that America is living beyond its means. 当前美国流行的话题是：美国人过的 是入不敷出的日子。 例句2：The following day, all catchphrase are removed entirely. 第二天，所有标语全部撤下。
Unit 12.pptx
Follow up the meeting
What edge does Dealer Dan have in Don’s summary?
What could be their plan of action?
Has Don had their plan of action yet?
We haven’t decided on a plan of action. We cannot let them succeed. We have to consider which factors we can influence. They want Bibury Systems’ s share of market, including European and Export market.
Why is it? What are they?
Overseas Marketing Strategy
Kate is sensitively realizing that Dealer Dan might have the edge in European market but Bibury Systems has its advantages in overseas markets such as American market.
What are scheduled in Don’s action plan?
Watch the video, answer this questions below: 1. What changes are in the new marketing strategy? 2. What does Edward think they must do?
Rock your heads
商英Unit 12
• Survey • 1. to ask a large number of people questions in order to find out their attitudes or opinions; • 2. to look at or consider someone or something carefully, especially in order to form an opinion about them.
Text B I. F F F T F II. A C B D C
III. 1. 因此，在经济衰退的情况下，中小型企业 总是最先收到影响并且受到的打击也最惨重， 就不足为奇了。 2. 学生展现各种才能的速度也许会由于一位 教师的远见和关怀而加快。 3.我们应鼓励经济特区和上海浦东新区在制 度创新和扩大开放等方面走在前列。
P145 Part I Pre-reading Questions
1. Facing the current economic downturn, companies need efficiency more that ever. How can a CEO arrange his or her time efficiently? 2. Can you think of some ways to save time in daily life?
P146 Part II Extensive Reading Text A 20 Ways to Save 20 Minutes
I. F T T T F II. B C A BD III １．这些时间可以更好地得到利用：如果你朋友的工 作地点离你的较近，你们就可以在拼车时闲聊；如 果乘公交车，你可以读报。 ２．如果结伴方式不适合你，也可把活动与日常事务 结合起来，比如步行去上班，或跑步去孩子的学校 接他们。
Unit-12PPT课件
Basic business knowledge about Product
tangible products (有形产品): Products that we can see and touch, such as computers on the desk or cars in the showroom.
9
unattractive uneconomical inexpensive
unfashionable unreliable
uncomfortable
impractical unpopular
old-fashioned
inelegant user-unfriendly inflexible
3
Starting Up
4
How do you understand Henry Ford’s quotation? It is not the employer who pays wages; he only handles the money. It is the product that pays wages.
Attractive: having the qualities that make you want to accept something or be involved in it Economical: using time, money, goods etc. carefully and without wasting any Expensive: costing a lot of money Fashionable: popular, esp. for a short period of time Reliable: someone or something that is reliable can be trusted or depended on Comfortable: making you feel physically relaxed, without and pain or without being too hot, cold etc. Practical: practical plans, methods etc are likely to succeed or be effective in a situation Popular: liked by a lot of people
大学英语Unit12MoneyMatters_ppt
大学英语Unit12MoneyMatters_pptUnit 12 Money MattersPart AListen to the conversation and then choose the right answers to the questions you hear.1. Which of the following things did the man not do in the bank?a. Change money. c. Find out the exchange rates.b. Open an account. d. Deposit money.2. Which of the following currencies is not mentioned in the conversation?a. US dollars. c. Japanese yen.b. Hong Kong dollars. d. Russian roubles.ScriptA: Good afternoon. May I help you?B: Can you change some money for me, please?A: Certainly. What currency do you want to change?B: Here it is: some Hong Kong dollars, American dollars and Japanese yen. How much will they be in English pounds?A: Just a moment. Let me find out the exchange rates.B: Thank you.A: Here we are. That'll be ￡456 altogether. How would you like the money?B: I'd like to open an account. I want to deposit the money in it.A: A deposit or current account?B: Current account, please.A: If you could just complete this form, we'll be happy to arrange that for you.B: Thank you.Listening StrategyDescribing TimeListen to Barbara Smith talking about her day and then fill in the blanks with the missing time expressions.Hello, my name is Barbara Smith. I'm the personnel manager of the Bank of America and I'm going to tell you what I did yesterday. I got up at 7:15 and left home for work at 7:55. After a 35 minutes' drive I arrived at my office at about 8: 30. The first thing I did was to turn on my computer and check my mail. At 9 sharp work began. I interviewed two candidates in the morning, one at 9:30 and the other at 10:40. At 12:20, I went down to the cafeteria for some lunch. In the afternoon I interviewed two more candidates, one at 2 o'clock and the other at 3:15. At 4 o'clock I attended a staff meeting, which lasted for about three quarters of an hour. By then it was time to go home. The traffic was so bad that it took me more than an hour to get home. It was already 7:30 when I finally sat down to my dinner, completely tired out.Part BListening TasksA ConversationScriptAt the BankCustomer 1: Boy, it's busy today.Customer 2: I wish that guy up there would hurry up. He sure is taking a long time.Customer 3: Huh? That's strange. Why did that happen?Bank clerk: Excuse me, sir, is there a problem?Customer 3: Well, yes, I don't really understand it. When I put my card in, the machine ate it.Bank clerk: Ate it? You mean it didn't give it back?Customer 3: Yes, that's right. It kept it.Bank clerk: Did you press the withdrawal button and the amount you want?Customer 3: Yes.Bank clerk: How about your secret code? Did you enter your number?Customer 3: Well… come to think of it, it did ask me three times to enter my cod e.Bank clerk: Are you sure you entered your correct number?Customer 3: Hmm, I think so, but maybe I made a mistake.Bank clerk: I see. Well, you probably entered the wrong number. When a machine receives a wrong number three times it automatically keeps the card.Customer 3: Oh, I didn't know that. So how do I get another card?Bank clerk: That's no problem… first you need to fill in a form so we can get you a new one. Could you come over to the counter?Customer 3: Very sorry about that. (To the other customers) Sorry to keep you waiting.Bank clerk: OK, please fill this in with your account number and today's date. Then we can issue youa new card. You'll get it in about a week.Customer 3: OK, thanks very much, and I'm sorry for the trouble.Bank clerk: Not at all, sir. And when you receive your new card, it's a good idea to memorize the number or make a note of it somewhere.Customer 3: Right, I'll do that.Exercise 1: Listening for general understandingListen to the recording once and choose the right answers to the questions you hear.1. Who were heard speaking?a. A customer and a bank clerk.b. Customers and a bank clerk.c. A student and a bank clerk.d. Students and a bank clerk.2. Which of the following is true?a. Some customers were quarrelling at a bank.b. Some customers were complaining about the bank's ATM service.c. Some customers were queuing to withdraw cash from an ATM machine.d. Some customers were discussing with a bank clerk about how to operate an ATM machine.3. What is the main idea of the conversation?a. The bank issued a new card to a customer whose card got stuck in an ATM machine.b. Some customers were annoyed at the person who used the ATM machine too long.c. A bank clerk was very efficient in dealing with customers' problems.d. A bank clerk helped a customer whose card got stuck in an ATM machine. Exercise 2: Listening for detailsListen to the recording once again and complete answers to the following questions.1. What was the major event in the conversation?A customer's card got stuck in an ATM machine.2. How did that happen?The customer had entered a wrong code number three times.3. What did the bank clerk ask the customer to do? And for what purpose?She asked him to 1) go to the counter;2) fill in a form with his account number and the date.Purpose: to get the customer a new card.4. When would the customer get his new card?In about a week.Part CAdditional ListeningA Conversation Opening a Checking AccountListen to the conversation and choose the correct choices.1. The student wants to ______ at the bank.a. find out his balanceb. open an account2. The student ______ to deposit $500 in his checking account.a. decidesb. is told3. The student can get interest on his money in ______.a. a checking accountb. savings account4. The student can receive his checks in about ______.a. a couple of weeksb. two days5. To open a savings account the student ______.a. needs to make a minimum deposit of $50b. can deposit any amount he wishesScriptOpening a Checking AccountLiu is a new student at the university. He is now at the university branch of First National City Bank of Stateville.Teller: May I help you?Liu: I’d like to open an account.Teller: Checking or savings?Liu: I want to write checks.Teller: Then you need a checking account. How much do you want to deposit?Liu: Will $500 be enough?Teller: You can deposit any amount you wish.Liu: All right. I'll deposit $500.Teller: Fine. Now if you wouldn't mind filling out this signature card and application form.Liu: I also need some checks.Teller: We'll send them to you in about two weeks. They'll have your name andaccount number on them.Liu: OK. Here is the signature card, the form and the $500. Do I get any interest on my money? T eller: No. You have to open a savings account for that.Liu: How much do I have to deposit for a savings account?Teller: $50 at least.Liu: I see. Thank you very much.Teller: You're welcome.Part DTest Your Listening A ConversationListen to the conversation and choose the right answers to the questions you hear.ScriptW: Hey Jack, we’ve got a lot of bills to pay this month.We’d better c ut down on our spending. M: I wish there was some way we could make some money. Don’t you think we could invest in the stock market? It’s so easy to buy and sell stocks on the Internet. And it’s so exciting. W: But have you ever thought that one click and you can lose a lot of money? It sounds too risky to me.M: Then maybe we could invest in some big company, or come up with our own idea for a new company!W: Oh yeah, like what?M: How about starting some kind of Internet site?W: How come you’ve got such an idea?M: I think it’s a good idea. If we start an Internet site then people from all over the world could sell stuff they no longer wanted.W: Kind of like a cyber garage sale?M: Exactly!W: That’s a great idea, Jack. But unfortunately, it’s already been done. Haven’t you heard of eBay?M: Oh, yeah.1.What do you know about the two speakers?a.The man knows more about business than the woman.b.The woman is more cautious than the man in money matters.c.The man has better ideas than the woman about how to make some money.d.They’ve spent more than they have earned this month.2.What does the man want to set up on the Internet?a. A garage sale where people can buy things they want at cheaper prices.b. A website that people all over the world can log on andexchange things.c. A website similar to eBay.d.eBay.3.What can you learn from the conversation?a.Both the man and woman want to get rich quick.b.The woman doesn’t think it possible to get rich quick.c.The man is opposed to the woman’s suggestion of cutting down on t heir spending.d.None of the man’s ideas about how to make money is any good.如有侵权请联系告知删除，感谢你们的配合！。
商务英语听说PPT UNIT 12
New words and Expression
liability injury assure peer flagship store → → n. 责任；债务 n. 伤害；损害 v. 保证；担保 n. 同等的人 phr. n. 旗舰店 exclusive shop negligence formaldehyde authenticate
Claim Sheet
1.索赔清单 2.商品检验证书 3.商业发票 4.装箱单
Bill of Lading
5.提单 6.保险单 7.销售合同 8.报关单
Inspection Certificate
Commercial Invoice
Insurance Policy
Sales Contract Custom Declaration
→
→
仲裁
法院，法庭 （法律）条款 （保险）理算师 检验报告 不可抗力
entertain a claim → settle a claim replacement return refund → →
→
→ → →
→
→
defective goods →
目标客户 残次品，不合格品
Initial Listening
You will hear 5 telephone extracts covering making or responding to the complaint. At the end of each extract, Task 3 one question will be asked. Both the extract and question will be spoken twice. Mark the best answer for each question.
商务英语 unit12
Unit 12 E- Commerce
• A: So I am asking the right person. What is exactly e-commerce then?
• B: Well, e-commerce is electronic commerce. In a broad sense, e-commerce is a revolution of traditional business. It conducts online business data interchange activities, chiefly based on digital information technology. Specifically speaking, e-commerce means business transactions that take place over the Internet.
among on-line customers. It’s like an open free market. If you want to change your laptop for a new one, you can sell the old one here.
Unit 12 E- Commerce
communication • to learn how to write Thank-you Letters
Unit 12 E- Comme you shop online often?
• B: Yes. It’s very convenient and the price is even lower.
Unit 12 E- Commerce
• Learning Objectives • to learn basic words and expressions related to E-
电子商务英语ECommerce-English---Unit12课件
自建主机是决定如何以及在何处建网站的一种选择。
concurrent [ kən'kʌrənt ] adj. 同时发生的 National elections were concurrent with the outbreak of war. 在全国举行大选的同时，战争爆发了。
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电子商务英语ECommerce-English---Unit12
interactivity [ intəræk'tiviti] n. 交互性 The teachers can employ various forms to carry out teaching interactivity. 教师可以采用多种形式进行教学互动。
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电子商务英语ECommerce-English---Unit12
2
Warm-up
As everybody knows, it’s better to plan in advance before we start to do something. It is the same situation when we develop a Web site. Try to figure out the factors that need to be considered developing a Web site.
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电子商务英语ECommerce-English---Unit12
6
Word study
relevance [ 'relivəns ] n.
相关性
What you are saying has no relevance to the matter in hand.
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IV.
Give the synonyms and antonyms of the following.
Vocabulary
I. Match the words and expressions on the left with the explanations on the right. 1.f 2.g 3.i 4.h 5.a 6.e 7.j 8.b 9.c 10.d
II. Determine the part of speech of each of the underlined words and translate each sentence into Chinese. 1. v. 对于此次罢工的影响很难作出准确的评估。 2. v. 测量一下这条缝隙的长与宽。 3. v. 这座房子长20多米，宽6米。 4. n. 除了汤姆之外，每个人都获得了相当大的成功。 5. n. 政府警告说，警方将采取更为强硬的措施来遏制动乱。 6. v. 该公司旨在把吸烟人士诱回到香烟上来。 7. n. 事实证明，乡村生活的魅力丝毫未减。 8. n. 奶酪是很好的捕鼠诱饵。 9. n. 汇编这份清单时考虑得很充分。 10. v. 生产商必须按用量多少的顺序将成分列出。
新时代商务英语专业系列教材
An Integrated Course of Business English
商务英语综合教程 2
主 编 副主编 李海峰 唐 梅
UNIT TWELVE
Recruitment of Talents
Pre-reading Questions Notes to Text A Key to Exercises Notes to TEXT B
能享受到的健康福利是该公司旨在增强吸引力的举措之一，也是它为了使自己有别
于其他竞争对手的一种方法。
II. Translate the following into English.
1. He pulls down just more than one thousand dollars a month and cannot make ends meet. 2. The company authorized its staff to poach customers from the opposition. 3. I told him how we had fought to hold on to the company. 4. The present wave of strikes stems from discontent among the lower-paid. 5. You'll end up in hospital if you drive your car likthe following into Chinese. 当马克· 迪克森找到大学毕业后的第一份工作时，他还身形苗条。而当他在这个 公司干到区域经理一职时，他已年满50且成了一个胖子。出于健康考虑，他的老 板说服他进行了为期一周的高强度锻炼和健康饮食计划并承担了一切费用。一年之 后，迪克森的体重减轻了 95 磅，并称赞那一个星期“永远改变了他的生活”。他 的雇主Whole Foods 公司也许是显得特别慷慨大方，但事实上，这个所有员工都
increase, decrease ample, mean quicken, decelerate lack, adequacy
1. 2. 3. 4.
V. Complete each of the following sentences with the words or phrases provided in the box, changing the form if necessary. 1. take on 2. stems from 3. fill in 4. pull down 5. end up 6. hold on to 7. make up for 8. dream of 9. in turn 10. snatch away
Supplementary Reading Task 1 (Omission) Task 2 1. B 2. D
3. A
4.B
5. C
6. C
7. A
Notes to Text B
1. She’s paid by the minute—25¢—but only for the time she’s actually on the phone with customers. 她的薪水是每分钟25美分，但仅以在电 话上与客户实际交谈的时长为准。 By 7:40, Smith had grossed $15. gross: to earn an amount of money before tax has been taken away The company grossed $ 16.8 million last year. 该公司去年税前收入为 1680万美元。 “… don’t mess with me.” mess with: interfere with As an independent agent, Smith has no health insurance, no retirement benefits, no sick days, no vacation, no severance, and no access to unemployment insurance. 作为独立代理人，史密斯没有医疗保险， 没有退休金，没有付薪病休日，没有带薪假期，没有离职金，也没 有失业保险。
6. The performers dressed up as colorful statues and interacted with the
audience actively. 7. How can we make up to you for what you've suffered?
8. Give them some time to cool off and become centered again.
11. 12.
v. 该公司将以1.3亿英镑的市值于下星期在伦敦证券交易所上市。 n. 船现在倾侧得太厉害，她几乎立刻就摔倒了。
III. Complete each of the following sentences with an appropriate form of the word given in the parentheses.
Cloze
1.A 6.C 11.D 2.D 7.D 12.C 3.D 8.A 13.C 4.A 5.B 9.B 10.A 14.D 15.C
Grammar I. Fill in the blanks with “preposition + the –ing form of the verb in brackets”. 1. into marrying 2. from achieving 3. in preparing 4. of reading 5. into walking 6. from going 7. for doing 8. of exceeding 9. on organizing 10. into betraying II. Compare the phrases in each pair and translate them into Chinese. 1. gerund飞行服 / present participle飞鸟 2. gerund工作方法 / present participle劳动人民 3. gerund卧车 / present participle熟睡的孩子 4. gerund游泳池 / present participle游泳的男孩 5. gerund捕鱼网 / present participle河中捕鱼的人
Pre-reading Questions
?
?
Question 1 If you are working as a senior manager for a multinational, will you quit your job to join a local Chinese company?
III. Identify one mistake in each of the following sentences and correct it.
1. Some things are known to burn when they unite with the oxygen of the air. 2. Not having obtained a ticket for the match, he can now only watch it on TV at home. 3. The idea of travelling through space to other planets interests many people today. 4. His strong sense of humour was such as to make everyone here burst out laughing. 5. She often wore a heavy coat because she was not used to living in such a cold climate. 6. I walked down the corridor, my footsteps echoing terribly through the empty building. 7. In many countries, the law forbids citizens to carry guns. 8. I appreciate your offering to help me, but I am sure that I can manage by myself. 9. The teacher often has his students repeat what he tells them. 10. Surrounded by the police, the criminal had no choice but to surrender.