Lexus Presentation
雷克萨斯试乘试驾话术
雷克萨斯试乘试驾话术1. 介绍和问候•问候客户并自我介绍：“您好！我是雷克萨斯的销售顾问，很高兴能为您提供试乘试驾服务。
”•询问客户的需求和兴趣：“请问您对雷克萨斯品牌和车型有了解吗？您对哪款车型比较感兴趣呢？”•根据客户的回答进行进一步介绍：“如果您对豪华SUV感兴趣，我推荐我们的RX系列；如果您喜欢运动型轿车，我们的IS系列可能更适合您。
”2. 介绍车型特点•针对客户的兴趣点介绍车型的特点：“我们的RX系列是一款豪华SUV，拥有时尚的外观设计、宽敞舒适的内部空间和先进的科技配置。
它采用了雷克萨斯独有的混合动力系统，既能提供强劲的动力，又能节省燃油。
”•强调车辆的安全性能：“雷克萨斯一直以来都非常注重车辆的安全性能。
我们的RX系列配备了先进的驾驶辅助系统，如自适应巡航控制和盲点监测系统，以保证驾驶的安全。
”•提及车辆的舒适性和豪华感：“车内座椅采用了高品质的真皮材料，提供了舒适的乘坐体验。
同时，我们还配置了豪华音响系统和导航系统，让您的驾驶更加愉悦和便捷。
”3. 邀请客户试乘试驾•解释试乘试驾的重要性：“试乘试驾是了解一款车型最直接的方式，只有亲身体验才能真正感受到车辆的性能和舒适度。
”•强调试乘试驾的便利性：“我们的试乘试驾服务非常灵活，您可以选择在任何时间和地点进行试驾。
我们会为您安排专业的试驾员，并提供详细的指导。
”•邀请客户参加试乘试驾：“我非常推荐您亲自试乘试驾一下我们的车型，您可以通过试驾来了解更多关于雷克萨斯的品牌和车型的信息。
”4. 解答客户疑问•针对客户的具体问题进行解答：“如果您有任何关于车型性能、配置或价格的问题，请随时向我提问。
”•通过提供详细的信息来回答客户的疑虑：“我们的RX系列在市场上的竞争力非常强，不仅拥有出色的性能和豪华的内饰，还有竞争性的价格。
我们也提供灵活的金融方案，以满足不同客户的需求。
”•询问客户是否还有其他问题：“除了我已经回答的问题，您还有其他任何疑问吗？我会尽力为您解答。
解密LEXUS雷克萨斯“全方位品质体验”
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2022 Lexus IS产品介绍说明书
To deliver pure exhilaration, there are no shortcuts. Pushed tothe limit at every turn, the 2022 IS line combines daring style, uncompromising engineering and our most powerful IS ever.ALL-IN ENGINEERING. ALL-OUT PERFORMANCE.IS 300 AWD IS 350 F SPORT IS 300S T Y L E S 241-horsepower 1 in-line 4 turboAll IS models featureLexus Safety System+ 2.52 260-horsepower 1 3.5-liter V6 All-wheel drive for enhanced traction and control 311-horsepower 1 3.5-liter V6 F SPORT interior and exterior upgrades, including digital instrumentationThe first-ever IS 500 is the most powerfulIS ever, with a 472-horsepower 1 5.0-liter V84.4-second 0–60 time 4 Premium Triple-Beam LED headlamps Mark Levinson ®5 Premium Surround Sound IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUM S T Y L E SEngineering a sport sedan this unrelenting requires a testing ground to match. Born on the demanding Shimoyama track, every element of the IS was honed to create optimum agility and responsiveness.MORE THAN TRACK-TESTED. TRACK-BORN.P E R F O R M A N C ELearn more at /ISPerformance Visual effects shown. Do not attempt.Available 19-inch staggered- width Matte Black BBS ® wheels 6 Available Torsen ®7 limited-slip rear differential Available F SPORT–tuned Adaptive Variable Suspension Available all-wheel drive F SPORT performance- inspired instrumentation Eight-speed Sport Direct- Shift automatic transmission I S P E R F O R M A N C E I S F S P O R T s h o w n i n I r i d i u m 3Yamaha ® rear performance dampers F SPORT–tuned Adaptive Variable Suspension Torsen limited-slip rear differential Two-piece aluminum 14.0-in front and 12.7-in rear brake rotorsExclusive stacked quad exhaust tips Naturally aspirated V8 with 472 horsepower 1 at 7,100 rpm I S 500 P E R F O R M A N C E Learn more at /ISPerformancePURE STYLE,INSIDE AND OUT.D E S I G N With dramatic character lines on the outside—andbold details like accent stitching along the dash and circular air vents reminiscent of jet turbines inside—the IS looks as aggressive as it feels.Low, imposing stance Aerodynamic coupe- like silhouette Exclusive F SPORT seats with enhanced bolsters Exclusive F SPORT styling and rear spoiler Slim LED headlamps with integrated daytime running lights Distinctive singular LED Blade Taillamp Learn more at/ISDesignI S D E S I G NLearn more at /ISDesignI S 500 D E S I G N Raised front hood Black F SPORT Performance interior and exterior badging 19-inch split-10-spoke Enkei alloy wheels Dark Chrome window trim F SPORT Performance front door-sill scuff platesOffering a 10.3-inch pinch- and zoom-enabled touchscreen multimedia display, this is more than technology that connects you—it’s an extension of you.ONE MORE WAY YOU’LL FEEL CONNECTEDT E C H N O L O G YLexus app (Enform Remote 12 engine start, service scheduling, and more)Available Panoramic View Monitor 13Apple CarPlay ®9 integrationAndroid Auto ™10compatibility Alexa 11 compatibilityPerformance-inspiredinstrumentation. Taking the F SPORT digital gauges further, the IS 500 features an exclusivestartup animation.Learn more at/ISTechnologyT E C H N O L O G Y17 speakers 1,800 wattsamplified powerUnlock a deeper appreciation of sound—and experience music in itshighest fidelity while being enveloped in a three-dimensional soundscape.DON’T JUST LISTEN. FEEL.7.1-channel architectureQuantum Logic ® SurroundT E C H N O L O G YAVAILABLEMARK LEVINSON PREMIUM SURROUND SOUNDOur integrated suite of class-leading standard active safety equipment, Lexus Safety System+ 2.52,20 adds peace of mind and convenience to every drive.PEACE OF MIND, STANDARD.Learn more at/ISSafetyS A F E T YLexus ownership goes far beyond the vehicle. From dealership amenities that make you feel like a guest in our home to exclusive event invitations, special offers and more, Lexus rewards the driver at every touchpoint.NOT A CAR.A LEXUS.O W N E R S H I PLearn more at/OwnerServicesO W N E RS E R V I C E SComplimentary shuttle service Wi-Fi loungeLoaner vehicles 21 Complimentarymaintenance services 22Convenient pickup and deliveryComplimentary car washEntertainment exclusives Elite culinary experiencesLearn more at/OwnerBenefitsOWNERBENEFITS Exclusive retailer offersVIP sporting event accessResort credits and moreStandard features include:- 241-horsepower 1 2.0L turbocharged in-line 4-cylinder engine- Eight-speed Sport Direct-Shift automatic transmission with paddle shifters - Rear-wheel drive- LED headlamps, taillamps and daytime running lights - NuLuxe interior trim- Eight-way power front seats - Dual-zone climate control - Heated outside mirrors- Apple CarPlay ®9 integration - Alexa 11 compatibility- Android Auto™10 compatibility- Lexus Multimedia System 23 with 8.0-inch touchscreen display- Lexus Enform Remote.12 Accessible via Lexus app; works with Alexa 11 and Hey Google.24Included for the first three years of ownership.- Lexus Enform Safety Connect 25 and ServiceConnect.26 Included for the first three and 10 years of ownership, respectively.- Blind Spot Monitor 27 with Rear Cross-T raffic Alert 28- Backup camera with dynamic gridlines 29- 10 standard airbags 30IS 300Includes IS 300 features, and adds or replaces:- 260-horsepower 1 3.5L V6 engine - Six-speed transmission - All-wheel driveIS 300 AWDIS 350 F SPORTIncludes IS 300 features, and adds or replaces:- 311-horsepower 1 3.5L V6 engine- Available rear-wheel or all-wheel drive - F SPORT–tuned suspension- Performance-inspired instrumentation with sliding bezel- F SPORT heated leather-trimmed steering wheel - F SPORT bolstered heated and ventilated front seats - 10-way power-adjustable driver’s seat including lumbar support - Four-way adjustable headrests - Embossed interior door trim - Black Geometric interior trim - Aluminum pedals- F SPORT exterior styling, including unique front and rear bumpers, grille surround, rear spoiler and exhaust tips- F SPORT 19-in staggered-width alloy wheels with summer 31 (RWD) or all-season (AWD) tiresView all standard features and configure yours at /ISBuildIS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIncludes IS 350 F SPORT features,and adds or replaces:- 472-horsepower1 5.0L V8 engine- Drive Mode Select with Sport S/S+ and Custom modes - Power tilt-and-slide moonroof- Intuitive Parking Assist with Auto Braking32 andRear Cross-T raffic Braking33- Power tilt-and-telescopic steering wheel- Outside mirrors with auto tilt-down in reverse- Lexus Memory System for driver’s seat, outside mirrors and steering wheel- Y amaha® rear performance dampers- F SPORT–tuned Adaptive Variable Suspension- T wo-piece aluminum 14.0-in front and 12.7-inrear brake rotors- Quad exhaust tips- Raised front hood- Dark Chrome window trim- F SPORT Performance front door-sill scuff plates- IS 500 startup animation in multi-information display - F SPORT Performance 19-in staggered-widthsplit-10-spoke Enkei alloy wheels Includes IS 500 F SPORT Performance featuresand adds or replaces:- Panoramic View Monitor13- Power rear sunshade- Premium Triple-Beam LED headlamps- Navigation System34- 10.3-in high-resolution touchscreen multimedia display - Lexus Enform Destination Assist.35Included for the first three years of ownership.- Dynamic Voice Command36- Lexus Enform Dynamic Navigation.36Included for the first three years of ownership- Mark Levinson® 17-speaker, 1,800-wattPremium Surround Sound Audio System- Machined aluminum control knobsIS 350 F SPORT / IS 350 F SPORT AWD IS 300IS 500 F SPORT PERFORMANCE /IS 500 F SPORT PERFORMANCE PREMIUMIS 300 AWDLearn more at /ISSpecsHORSEP OWER 1HORSEP OWER 1311241HORSEP OWER 1HORSEP OWER 1472260 3.5-LITER ENGINE2.0-LITER TURBO- CHARGED ENGINE5.0-LITER ENGINELB-FT OF TORQUE 1LB-FT OF TORQUE 1LB-FT OF TORQUE 1LB-FT OF TORQUE 1 3.5-LITER ENGINE SPEED SP ORTDIRECT-SHIFT AUTOMATIC TR ANSMISSIONSPEEDAUTOMATIC TR ANSMISSIONSPEED SP ORTDIRECT-SHIFT AUTOMATIC TR ANSMISSIONCTY / HWY / CMB ESTIMATED MPG 38(IS 350 F SP ORT)CTY / HWY / CMB ESTIMATED MPG 38(IS 350 F SP ORT AWD)CTY / HWY / CMB ESTIMATED MPG 38CTY / HWY / CMB ESTIMATED MPG 38CTY / HWY / CMB ESTIMATED MPG 38SPEED SP ORTDIRECT-SHIFT AUTOMATIC TR ANSMISSIONSPEEDAUTOMATIC TR ANSMISSIONRWDAWDRWDRWDAWDSTANDARDSTANDARDSTANDARDSTANDARDSTANDARD86820/28/2319/26/2221/31/2517/25/2019/26/2286(IS 350 F SP ORT)(IS 350 F SP ORT AWD)5.65.76.94.46.1IN-LINE4V8395280236258V6V60-60 MPH (SEC)40-60 MPH (SEC)1,370-60 MPH (SEC)1,370-60 MPH (SEC)1,370-60 MPH (SEC)1,37PACKAGESCOMFORT PACKAGE (IS 300)PREMIUM PACKAGE (IS 300)Includes Comfort Package features,and adds or replaces:- Open-Pore Black interior trim- Power tilt-and-telescopic steering column- Outside mirrors withauto tilt-down in reverse- Lexus Memory System for driver’s seat,outside mirrors and steering column MEMORY PACKAGE (IS 350 F SPORT)- Heated and ventilated front seats- Heated leather-trimmed steering wheel - Power tilt-and-slide moonroof- Rain-sensing windshield wipers- Auto-dimming rearview mirror with HomeLink®39 system - 19-in split-10-spoke alloy wheelswith summer31 (RWD) orall-season (AWD) tires- Front door-sill scuff plates- Rear armrest with cupholders- Power rear sunshade- Power tilt-and-telescopic steering wheel- Outside mirrors with auto tilt-down in reverse- Lexus Memory System for driver’s seat,outside mirrors and steering wheelNAVIGATION PACKAGEPACKAGES (CONT.)Includes Navigation Package, plus: - M ark Levinson ® 17-speaker, 1,800-watt Premium Surround Sound Audio System - Machined aluminum control knobsDYNAMIC HANDLINGPACKAGE (IS 350 F SPORT)S P O R T s h o w n i n u d b u r s t G r a y 3- Navigation System 34- 10.3-in high-resolution touchscreen multimedia display- Lexus Enform Destination Assist.35 Included for the first three years of ownership.- Dynamic Voice Command 36- Lexus Enform Dynamic Navigation.36Included for the first three years of ownership.- F SPORT heated Ash wood–rimmed steering wheel - Ash interior trim- SmartAccess 40,41 card key - Carbon fiber rear spoiler- 19-in staggered-width Matte Black BBS ® wheels with summer 31 (RWD) or all-season (AWD) tiresIncludes IS 350 F SPORT / IS 350 F SPORT AWD features, and adds or replaces:- Drive Mode Select with Sport S/S+ and Custom modes - F SPORT–tuned Adaptive Variable Suspension- Torsen ® limited-slip rear differential (RWD)NAVIGATION /MARK LEVINSON PACKAGE- Premium Triple-Beam LED headlamps - Power tilt-and-slide moonroof- Power rear sunshade - Panoramic View Monitor,13 Intuitive Parking Assist withAuto Braking32 and Rear Cross-Traffic Braking33- Intuitive Parking Assist with Auto Braking32 andRear Cross-Traffic Braking33- Mark Levinson® 17-speaker, 1,800-wattPremium Surround Sound Audio System18-inSplit-five-spoke alloy wheels STANDARD IS 300, IS 300 AWD19-inSplit-seven-spoke forged alloy Matte Black BBS ® wheels AVAILABLEDYNAMIC HANDLING PACKAGE19-inSplit-10-spoke alloy wheels AVAILABLE IS 300, IS 300 AWD19-inSplit-five-spoke alloy wheels with Dark Metallic finish STANDARD IS 350 F SPORT,IS 350 F SPORT AWD19-inSplit-10-spoke Enkei alloy wheels STANDARD IS 500 F SPORT PERFORMANCE,IS 500 F SPORT PERFORMANCE PREMIUMBLACK NULUXE INTERIORBLACK METALLIC INTERIOR TRIMIS 300IS 300IS 300IS 300IS 350 F SPORTIS 500 F SPORT PERFORMANCEIS 500 F SPORT PERFORMANCE PREMIUM IS 350 F SPORTIS 500 F SPORT PERFORMANCEIS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORT IS 350 F SPORTIS 500 F SPORT PERFORMANCEIS 500 F SPORT PERFORMANCE PREMIUMWHITE NULUXE INTERIORASHINTERIOR TRIMBLACK NULUXEINTERIORBLACK GEOMETRICINTERIOR TRIMIS 350 F SPORTIS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCEPREMIUM IS 350 F SPORTIS 500 F SPORT PERFORMANCEIS 500 F SPORT PERFORMANCEPREMIUMIS 350 F SPORTIS 500 F SPORT PERFORMANCEIS 500 F SPORT PERFORMANCEPREMIUMIS 350 F SPORTIS 500 F SPORT PERFORMANCEIS 500 F SPORT PERFORMANCEPREMIUMIS 350 F SPORTBLACK NULUXEINTERIORWHITE NULUXEINTERIORBLACK GEOMETRICINTERIOR TRIMWHITE NULUXE INTERIORIS 300IS 350 F SPORTIS 500 F SPORTPERFORMANCEIS 500 F SPORTPERFORMANCEPREMIUM IS 300IS 350 F SPORTIS 500 F SPORTPERFORMANCEIS 500 F SPORTPERFORMANCEPREMIUMIS 300IS 350 F SPORTIS 500 F SPORTPERFORMANCEIS 500 F SPORTPERFORMANCEPREMIUMIS 350 FSPORTIS 300IS 300WHITE NULUXE INTERIORIS 300IS 300IS 350 F SPORT IS 300IS 300IS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMWHITE NULUXE INTERIORIS 300IS 300IS 350 F SPORT IS 300IS 300IS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMWHITE NULUXE INTERIORIS 300IS 300IS 350 F SPORT IS 300IS 300IS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMWHITE NULUXE INTERIORIS 300IS 300IS 350 F SPORT IS 300IS 300IS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORT IS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMEMINENT WHITE PEARL*EXTERIORIS 300IS 300IS 300IS 300IS 300BLACK NULUXE INTERIORWHITE NULUXE INTERIORBLACK GEOMETRIC INTERIOR TRIMULTRA WHITE*EXTERIORIS 350 F SPORTIS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORTIS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORTIS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMIS 350 F SPORT IS 350 F SPORTIS 500 F SPORT PERFORMANCE IS 500 F SPORT PERFORMANCE PREMIUMACCESSORIES- All-weather floor liners 42- All-weather floor mats 42- All-weather trunk tray - Alloy wheel locks - Body side moldings - Cargo net 43- Carpet floor mats 42- Carpet trunk mat - Coin holder / ashtray cup - Door edge film by 3M™44- Door edge guards - Emergency assistance kit - First aid kit- Glass breakage sensor- Illuminated door sills - Illuminated trunk sill - Key gloves with Lexus logo - Lexus Universal Tablet Holder 45- Paint protection film by 3M 46- Rear bumper appliqué- Rear spoilerF SPORT ACCESSORIES- Key gloves with F logo - Lowering springsLearn more at /Accessories1. 2. 3.4. 5. 6.7.8.9.10.11.12.13.14.()15.16.17.()()18.()19.20.21.22.23.24.25.26.27.28.29.30.31.32.33.34.35.36.37.38.39.40.41.42.43.44. 45.46.(。
LEXUS
LEXUS引言：矢志不渝•追求完美：这是LEXUS雷克萨斯品牌自进入中国高端车市场起一直秉承的品牌理念，也是LEXUS所有员工为向客户提供激情难忘的购车体验和无微不至的售后服务的信念。
这个理念不仅始终贯穿在LEXUS雷克萨斯的产品的每个细节里，也贯穿在LEXUS雷克萨斯经销店为客户提供的高品质服务里，这是我们追求更高品质的原动力，也是始终鞭策LEXUS雷克萨斯不断前行的原动力。
品牌故事：LEXUS雷克萨斯，源于英文单词的Luxury（豪华）的演变，1983年8月，丰田公司召开高层机密会议，会议只有一个问题：“在积累了半世纪的汽车研发和制造经验后，我们能否造出一款匹敌世界顶级品牌的轿车？”当时的丰田汽车公司，一直是致力于高性能、节油、低成本的大众型汽车。
1989年，LEXUS雷克萨斯LS400正式上市，迅速成为全美最畅销的高级轿车，但是带来最大冲击的是LS400的经典广告片：在发动机启动后，在LS400的引擎盖上搭起了一个香槟塔，让引擎逐渐达到全速运转，香槟塔依然稳如泰山。
香槟塔是庆祝LEXUS 雷克萨斯品牌的成功，而全速运转的引擎则是LEXUS雷克萨斯冲击豪华车市场的号角。
自此以后，LEXUS雷克萨斯不断完善自身产品线，推出了LS、GS、ES、IS、RX、LX、SC以及Hybrid系列车型，并在国际各大汽车评比中独领风骚，同时，LEXUS雷克萨斯品牌自上市开始一直保持着世界豪华车故障率最低的王座长达几十年。
展望未来：LEXUS雷克萨斯作为世界领先的豪华轿车品牌之一，更注重自然、人、汽车的完美结合，更低的能源消耗、更清洁的尾气排放、更舒适的驾乘体验、更便利的车内设施……等等这些，LEXUS雷克萨斯始终秉承矢志不渝•追求完美的理念一路前行，在提升驾驶乐趣的同时力求达到更高的经济性和出色的节能表现，并最终实现零排放。
LEXUS雷克萨斯总经理Takeshi Yoshida对LEXUS雷克萨斯品牌理念矢志不渝•追求完美的阐述：“这是一种能够坚持不懈的学习新知，并将其应用在不断的发展和创新之中的能力。
雷克萨斯金融方案
雷克萨斯金融方案雷克萨斯金融方案：为您提供个性化的财务解决方案雷克萨斯（Lexus）作为世界领先的豪华汽车品牌，一直以精湛的工艺和卓越的性能著称。
然而，对于大多数消费者来说，购买一辆雷克萨斯汽车可能是一个较大的财务压力。
为了满足消费者的需求，雷克萨斯金融方案应运而生。
雷克萨斯金融方案为消费者提供个性化的财务解决方案，帮助他们更轻松地实现豪车梦想。
雷克萨斯金融方案的核心是灵活的金融方案。
无论您是首次购车者还是想要升级您现有的雷克萨斯汽车，雷克萨斯金融方案都可以提供适合您个人需求的贷款选择。
您可以选择灵活的利率政策、优惠的首付规则以及适合您实际情况的还款期限。
无论您的财务情况如何，雷克萨斯金融方案都可以为您提供符合您预算的选项，并确保您可以轻松地实现购车梦想。
此外，雷克萨斯金融方案还提供一系列增值服务，使您拥有尊贵的车主体验。
雷克萨斯汽车的定制化选项可以让您的座驾与众不同，彰显您的个人品味和风格。
您还可以选择延长保修期限或购买额外的保险保障，以确保汽车在日常使用中获得最佳的保护和维修服务。
雷克萨斯汽车的焕新计划还可以定期为您的座驾进行免费的维护和保养，保持汽车的完美状态。
在金融安排方面，雷克萨斯金融方案秉持透明和诚信的原则。
无论是贷款还是购买额外的服务，雷克萨斯金融方案都会提供明确的费用细则和条款，确保您可以清楚地了解您的选择和责任。
此外，雷克萨斯金融方案可以根据您的个人情况提供定制的金融建议，助力您做出明智的决策。
您可以信任雷克萨斯金融方案，在购车过程中获得专业和贴心的支持。
雷克萨斯金融方案还与多家合作银行和金融机构建立合作关系，以提供更广泛的金融选择。
无论您是选择雷克萨斯金融方案还是与其他金融机构合作，您都可以享受到雷克萨斯汽车品牌的声誉和优势。
雷克萨斯金融方案的合作伙伴将确保您获得灵活、便捷和高效的金融服务，以满足您的需求。
总之，雷克萨斯金融方案是一款为您提供个性化财务解决方案的理想选择。
无论您是购买一辆全新雷克萨斯汽车还是升级您现有的座驾，雷克萨斯金融方案都可以满足您的需求。
LEXUS雷克萨斯世界非凡体验
LEXUS雷克萨斯的成功奥秘在于：所有细节都“追求完美”，将客户视为雷克萨斯事业的盟友，并将“以客为尊”的理念渗透贯彻到销售与售后服务业务的每一个环节中。在每一个细节中，员工都要使经销店与客户的关系变得更坚实、更积极，由此诞生了雷克萨斯独特的“客户关怀”。
在这里，顾客每时每刻都能感受到雷克萨斯所带来的尊贵的礼遇，极致完美的车主感受和无与伦比的个性化服务。在这里你会发现其他任何豪华品牌经销店都没有的一个布局设计――维修工序观看廊，专供车主们在维修等待时休憩放松。
ＬＥＸＵＳ雷克萨斯世界非凡体验
青岛世泰LEXUS雷克萨斯是山东省唯一一家雷克萨斯旗舰店，是完全按照先进的国际规格设计建造，集中的绿化庭园设计、3层式楼高建筑及搭配挑高的半圆弧落地玻璃造型及采透光式屋顶的展厅设计，整体建筑气势恢宏仿如五星级豪华酒店。
全力以赴―渝，追求完美”的品牌，LEXUS雷克萨斯凭借着对产品质量和顾客服务的极致追求，迅速在竞争激烈的全球豪华车市场开辟出一片属于自己的天空。青岛世泰雷克萨斯自开业时起就担负起同样的使命：第一时间往山东市场引进雷克萨斯开发的最新产品，来满足不同消费者的需求，每时每刻为顾客带来激情体验与舒适感受。
每时每刻――创造激情难忘体验
在青岛世泰雷克萨斯，让顾客满意的是经销店中一种普遍的处事态度和氛围，而经销店的每一位成员都以让顾客满意为己任，在所有与客户有机会交流的接触点(销售人员、售后服务、配件、电话呼叫中心等)，都力图给车主创造激情难忘体验，提供最顶级最优质的服务。
尊尚会
从购车后的下月起，每位车主都可以加入到世泰雷克萨斯车主俱乐部――尊尚会，在自己生日的时候还都会收到世泰雷克萨斯寄出的生日祝福。除此之外，他们每个季度都会为会员车主奉上一份精美的汽车CD。
介绍雷克萨斯的英文作文
介绍雷克萨斯的英文作文英文：Lexus is a luxury vehicle division of the Japanese automaker Toyota. It is known for producing high-quality, reliable, and stylish vehicles that cater to the needs of discerning consumers. The brand has a strong reputation for delivering exceptional performance, cutting-edge technology, and luxurious amenities.One of the things I love about Lexus is its attentionto detail. From the sleek and sophisticated exterior design to the opulent and comfortable interior, every aspect of a Lexus vehicle is carefully crafted to provide a superior driving experience. For example, the craftsmanship of the leather seats and the precision of the dashboard controls make me feel like I'm in the lap of luxury every time Istep into my Lexus.Another aspect that sets Lexus apart is its commitmentto innovation. The brand is constantly pushing the boundaries of automotive technology, offering features like advanced safety systems, intuitive infotainment interfaces, and hybrid powertrains. For instance, the Lexus RX hybrid SUV not only delivers impressive fuel efficiency, but also provides a smooth and quiet ride, making it a top choicefor eco-conscious drivers like myself.In addition to its focus on performance and technology, Lexus also excels in customer service. The brand's dealerships are known for their attentive and personalized approach, ensuring that every customer feels valued andwell taken care of. I remember when I was shopping for anew car, the sales staff at my local Lexus dealership went above and beyond to help me find the perfect vehicle and make the purchasing process seamless and enjoyable.Overall, I believe that Lexus truly understands the needs and desires of luxury car buyers. The brand's dedication to quality, innovation, and customersatisfaction makes it a standout in the automotive industry.中文：雷克萨斯是日本丰田汽车公司的豪华车系。
雷克萨斯2024款GX产品宣传手册说明书
EXCEED ALL EXPECTATIONS 8,000 /6,990 /6,780LB TOWING CAPACITY4(PREMIUM / LUXURY / LUXURY+)8,000LB TOWING CAPACITY4GX550 OVERTRAIL4WDFULL-TIME4WDFULL-TIME349HORSEPOWER13.4-LITER V6 TWIN-TURBO ENGINE349HORSEPOWER13.4-LITER V6 TWIN-TURBO ENGINE 479LB-FT TORQUE1479LB-FT TORQUE1GX550 PREMIUM /GX550 LUXURY26° / 23° / 23° (PREMIUM)26° / 23° / 21° (LUXURY)APPROACH / BREAKOVER / DEPARTUREANGLE26° / 24° / 22°APPROACH / BREAKOVER / DEPARTUREANGLE10-SPEEDDIRECT-SHIFTAUTOMATIC TRANSMISSION10-SPEEDDIRECT-SHIFTAUTOMATIC TRANSMISSIONDIMENSIONSOVERALL LENGTH 197.04 IN / WHEELBASE 112.2 IN / WIDTH 83.22 IN (+ MIRRORS) / HEIGHT 75.59 IN (PREMIUM), 75.39 IN (LUXURY), 76.18 IN (OVERTRAIL)This is luxury that refuses to quit. Introducing the all-new 2024 GX. A bold new take on the iconic SUV. Where capability and refinement intersect to take you beyond everything you once thought possible. Take control of every drive with a 349-horsepower1 engine and proven four-wheel drive system. Indulge in up to three rows of finely appointed seating and the advanced Lexus Interface2 system. And for those who find exhilaration in pushing every limit, the first-ever GX Overtrail is designed to take on any challenge. In addition to the optimized visibility provided by the GX’s enthusiast-inspired flat dash, the Overtrail features trail-ready exterior appointments, increased ground clearance, a robust suite of off-road3 technologies and 33-inch all-terrain tires—the largest standard tires ever fitted to a Lexus. It’s time to amplify every adventure. It’s time to experience the new GX.FEATURESINDIVIDUAL OPTIONS GX PREMIUMStandard features:Mechanical & Performance8,000-lb towing capacity 4349-horsepower 1 3.4L V6 twin-turbo engine10-speed automatic transmissionFull-time 4WDTorsen ®5limited-slip center differentialwith locking feature Exterior20-in alloy wheelsPremium T riple-Beam LED headlampsPower-folding outside mirrorsRunning boardsPower rear doorPower tilt-and-slide moonroof with roof railsTow hitch 4InteriorSeating for sevenNuLuxe ®-trimmed, 8-way power-adjustable,heated and ventilated front seats with adjustable headrestsLeather-trimmed steering wheelSix USB-C ports 6120V /400-watt AC power outlet 7 in cargo area12.3-in multi-information displayInterior ambient illumination10-speaker Lexus Premium Sound SystemSafety / A dvanced TechnologiesLexus Safety System+ 3.08Intuitive Parking Assist with Auto Braking 9Blind Spot Monitor 10 with Rear Cross-T raffic Alert 11Connected TechnologiesLexus Interface 2 with 14-in touchscreen displaySafety Connect 2 with up to 10-year trial*Service Connect 2 with up to 10-year trial*Remote Connect 2 3-year trial*Wi-Fi Connect 2(AT&T hotspot ) with up to30-day/3GB trial* Drive Connect 2with Cloud Navigation, IntelligentAssistant and Destination Assist 3-year trial* Wireless Apple CarPlay ®12 integrationWireless Android Auto™13 compatibilityOptionsCold Area Package: Heated leather-trimmedsteering wheel, windshield wiper de-icer, headlamp washer, fast-response interior heaterGX PREMIUM+Includes Premium features, and adds or replaces:Exterior Power Rear Door with Kick Sensor 14LED foglamps Interior Power tilt-and-telescoping steering wheel Heated leather-trimmed steering wheel Thematic Ambient Illumination Lexus Memory System for driver’s seat, outside mirrors and steering wheel Heated second-row outboard seats Wireless phone charger 15 Panoramic View Monitor 16Power-folding third-row seat Safety / A dvanced Technologies Intuitive Parking Assist with Auto Braking and Rear Pedestrian Detection 17 Options Digital Key 18 (requires Remote Connect 2 subscription, 3-year trial included )* Heated second-row captain’s chairs (seating for six )Cold Area Package: Windshield wiper de-icer, headlamp washer, fast-response interior heater GX LUXURY Includes Premium+ features, and adds or replaces:Mechanical & Performance 6,990-lb towing capacity 4Exterior 22-in alloy wheels Outside mirrors with puddle lamps Interior 10-way heated and ventilated power driver’s seat Front massaging seats Semi-aniline leather–trimmed interior 4-way adjustable front headrests Second-row manual sunshade Illuminated door sills Options Digital Key 18 (requires Remote Connect 2 subscription, 3-year trial included )* Heated second-row captain’s chairs (seating for six )Mark Levinson ®19 21-speaker, 1,800-watt Surround Sound Cold Area Package: Windshield wiper de-icer, headlamp washer, fast-response interior heater GX LUXURY+Includes Luxury features, and adds or replaces:Mechanical & Performance 6,780-lb towing capacity 4Adaptive Variable Suspension Exterior Automatic power-extending running boards Dynamic Sky panorama glass roof Interior Mark Levinson 21-speaker, 1,800-watt Surround Sound Digital Rearview Mirror Cool box Options Digital Key 18 (requires Remote Connect 2 subscription, 3-year trial included )* Heated second-row captain’s chairs (seating for six )Cold Area Package: Windshield wiper de-icer, headlamp washer, fast-response interior heater GX OVERTRAIL Includes Premium features, and adds or replaces:Mechanical & Performance Electronic Kinetic Dynamic Suspension System (E-KDSS ) Adaptive Variable Suspension Electronically controlled locking rear differential Crawl Control 20 with T urn Assist Downhill Assist Control 21 Multi-Terrain Select Exterior 18-in alloy wheels 33-in all-terrain tires Black utility roof rails Headlamp washers LED foglamps Windshield wiper de-icer Interior Seating for five Heated leather-trimmed steering wheel Four USB-C ports 6 Safety / A dvanced Technologies Panoramic View Monitor 16 with Multi-T errain Monitor Options Cool box GX OVERTRAIL+Includes Overtrail features, and adds or replaces:Exterior Power Rear Door with Kick Sensor 14Outside mirrors with puddle lamps Interior Power tilt-and-telescoping steering wheel Thematic Ambient Illumination Lexus Memory System for driver’s seat, outside mirrors and steering wheel Heated second-row outboard seats Wireless phone charger 1510-way heated and ventilated power driver’s seat Front massaging seats 4-way adjustable front headrests Second-row manual sunshade Illuminated door sills Safety / A dvanced Technologies Intuitive Parking Assist with Auto Braking and Rear Pedestrian Detection 17 Options Digital Key 18 (requires Remote Connect 2 subscription, 3-year trial included)*Cool box Mark Levinson 21-speaker, 1,800-watt Surround Sound Available on all models:T raffic Jam Assist 22 (requires Drive Connect 2 subscription, 3-year trial included )*Head-Up Display Tonneau cover*4G network dependentEXTERIOR COLORSINTERIOR COLORS INTERIOR TRIMS *Additional chargeEMINENT WHITE PEARL*Eminent White Pearl *Nebula Gray Pearl Caviar Nightfall Mica Atomic Silver Incognito Nori Green Pearl Earth *Dapple Gray Dapple Gray Black Black Saddle Tan Saddle Tan GX OVERTRAIL / GX OVERTRAIL+Material NuLuxe NuLuxe / Ultrasuede Semi-aniline leather INTERIOR COLOR GX LUXURY / GX LUXURY+GX PREMIUM / GX PREMIUM+Color INTERIOR TRIM Black Grained T rim / Brown Grained Trim Black Grained Trim / Brown Grained Trim Black Grained Trim Black/Olive Chateau/Olive EXTERIOR COLOR • • • • • • • • • • • • • • • • • • • • • •• • • • • • • • • • • • • • • • • • • • • • • • • • • • • •WITH BLACK ONYX ROOF WITH BLACK ONYX ROOF OPTIONAL BLACK ONYX ROOF*OPTIONAL BLACK ONYX ROOF*OPTIONAL BLACK ONYX ROOF*OPTIONAL BLACK ONYX ROOF*OPTIONAL BLACK ONYX ROOF*OPTIONAL BLACK ONYX ROOF* • •GX Overtrail+ prototype shown.1. Ratings achieved using required premium unleaded gasoline w/ an octane rating of 91 or higher. If premium fuel is not used, performance will decrease.2. Lexus Interface services depend on factors outside of Lexus’ control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded, including access to response center and emergency support. Services vary by vehicle and are subject to change at any time without notice. Requires app download/registration and subscription after trial (if applicable). Terms of Use apply. Data charges may apply. See Owner’s Manual and https:///lexusdrivers/technology/interface for additional limitations and details. To learn about Lexus’ Interface data collection, use, sharing and retention practices, please visit https:///privacy. All trials begin on original purchase or lease date of new vehicle, with the exception of Wi-Fi for which trial begins at time of activation. Paid subscription required after trial (if applicable). For Safety Connect, stolen vehicle police report required to use Stolen Vehicle Locator. Automatic Collision Notification activates only in limited circumstances. For Remote Connect, use only if aware of circumstances surrounding vehicle and it is legal and safe to do so (e.g., do not remotely start a gas engine vehicle in an enclosed space or if vehicle is occupied by a child). Drive Connect service not available in every city or roadway. For Service Connect, information provided is based on the last time data was collected from vehicle and is not real-time data. Wi-Fi Connect service not available everywhere or in every vehicle. Valid in contiguous U.S. and Alaska. Up to 5 devices supported. Integrated Streaming requires subscription for third-party provider services. Wi-Fi Connect trial (if applicable) begins at time of enrollment and expires the earlier of: 3GB of data is used or 30 days after enrollment.3. The Lexus GX is designed to meet most off-road driving requirements, but off-roading is inherently dangerous and may result in personal injury or vehicle damage. Lexus encourages responsible operation to help protect you, your vehicle and the environment.4. Never tow beyond a vehicle’s published towing capacities.5. Torsen® is a registered trademark of JTEKT Torsen, Inc.6. Charging may not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like models.7. Rated for 400 watts for a single two-prong outlet. See Owner’s Manual for additional limitations and details.8. Lexus Safety System+ effectiveness depends on many factors including road, weather and vehicle conditions. Drivers responsible for paying attention to their surroundings and driving safely. See Owner’s Manual for limitations. 9. Intuitive Parking Assist (IPA) may warn drivers of front and rear collisions with certain objects when traveling at low speeds. Drivers should visually confirm clearance during use. See Owner’s Manual for limitations. 10. Do not rely exclusively on Blind Spot Monitor. Look over shoulder and use turn signal. See Owner’s Manual for limitations. 11. Do not rely exclusively on the Rear Cross-T raffic Alert. Visually confirm clearance during use. See Owner’s Manual for limitations. 12. Requires compatible smartphone. Operability depends on network availability, a cellular connection and GPS signal. Services subject to change at any time without notice. Data charges may apply. To learn more, go to https:///lexus/home. To learn more about Lexus’ connected services data collection, use, sharing and retention practices, please visit https:///privacy. Apple CarPlay and iPhone are registered trademarks of Apple Inc. 13. To wirelessly use Android Auto on your car display, you need a compatible Android smartphone with an active data plan. Y ou can check which smartphones are compatible at g.co/androidauto/requirements. Operability depends on network availability, a cellular connection and GPS signal. Services subject to change at any time without notice. Data charges may apply. To learn more, go to https:///lexus/home. To learn more about Lexus’ connected services data collection, use, sharing and retention practices, please visit https:///privacy. Android and Android Auto are trademarks of Google LLC. 14. Installation of a tow hitch receiver or other accessories located near the rear bumper may require disabling or removing the kick sensor, and the sensor operation setting in your vehicle should be turned off. See Owner’s Manual for limitations. 15. Wireless charging may not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like products. 16. The Panoramic View Monitor does not provide a comprehensive view of the area surrounding your vehicle. Look around to confirm clearance. See Owner’s Manual for limitations. 17. Intuitive Parking Assist may warn drivers of, and potentially brake for, rear collisions with certain objects when traveling at low speeds. Drivers should visually confirm clearance during use. See Owner’s Manual for limitations. 18. Digital Key requires active Remote Connect trial or subscription. Use only if aware of circumstances surrounding vehicle and it is legal and safe to do so (e.g., do not remotely start a gas-engine vehicle in an enclosed space or if vehicle is occupied by a child). Remote Connect depends on certain factors outside of Lexus’ control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded. Services subject to change at any time without notice. Digital Key also requires Bluetooth connectivity. Remote Connect is included with select paid Connected Services packages. See your Lexus dealer for details. Terms of Use apply. Data charges may apply. See Owner’s Manual and https:///lexusdrivers/technology/interface for additional details. To learn about Lexus Interface’s connected services data collection, use, sharing and retention practices, please visit https:///privacy. Trial period begins on original purchase or lease date of new vehicle. Paid subscription required after trial (if applicable). Terms of Use apply. 19. Mark Levinson is a registered trademark of Harman International Industries, Inc. 20. Crawl Control is designed for driving on difficult terrain at low speeds and assists the driver by controlling acceleration and braking, allowing the driver to focus on steering. See Owner’s Manual for additional limitations. 21. Downhill Assist Control is designed to help the driver maintain vehicle control and speed on steep downhill descents, and is not a substitute for safe driving judgment and practices. Factors including speed, grade, surface conditions and driver input can all affect the ability of DAC to prevent a loss of control. See Owner’s Manual for additional limitations. 22. T raffic Jam Assist requires an active trial or subscription to Drive Connect. Traffic Jam Assist is not an automated driving system, requires driver supervision at all times, and is designed to function on controlled access freeways at speeds of 25 mph or less. Use this system in accordance with applicable laws. Before operating, refer to Owner’s Manual for additional instructions and limitations. 23. Ultrasuede is a registered trademark of Toray Industries, Inc.Lexus strives to build vehicles to match customer interest, and thus they typically are built with popular options and option packages. Not all options/packages are available separately, and some may not be available in all regions of the country. Lexus Interface display shown may not reflect most recent over-the-air enhancements. See for information about options/packages commonly available in your area. If you would prefer a vehicle without any or with different options, contact your dealer to check for current availability or the possibility of placing a special order. Specifications, features, equipment, technical data, performance figures, options, and color and trim are based upon information available at time of publishing, are subject to change without notice, and are for mainland U.S.A. vehicles only. Vehicles shown may be prototypes, shown using visual effects and/or shown with options. Actual models may vary. Colors depicted may vary based on multiple factors, including ambient lighting and the format in which they are being viewed (e.g., computer, mobile device, or print). See your Lexus dealer for details. Lexus reminds you to wear seatbelts, secure children in rear seat, obey all traffic laws and drive responsibly. For more information, call 800-USA-LEXUS (872-5398) or visit . To learn more about your financing options, contact your Lexus dealer or call Lexus Financial Services at 800-874-7050. ©2023 Lexus, a Division of Toyota Motor Sales, U.S.A., Inc.P4-7665 (06/23)。
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选择使用信息技 术。有时候更好 的选择时使用人 工/手动流程
零配件按需、按 时生产 (Just-in-
time)
改善案例：卡车底盘组装线
只有3个步骤 能创造价值
把零组件输送至组装线 走路去搬运零组件 取出零组件 摊开零组件以便取用 取得安装零组件所需要的螺栓 走25英尺路回到组装线 把零部件定位于车身底盘上 走路去取电动工具 取得电动工具 边走边拉动电动工具到车身底盘的零部件处 把螺栓放到零部件上 用电动工具把螺栓拴紧在车身底盘上 走25英尺路去取下一个零部件
✓ 物流成本增加一亿美元
✓ 失败告终，90年代中期开始 仿效丰田生产方式
TWSM – Principle 丰田销售方式的蓝图
大众高尔夫 vs. 丰田花冠
高尔夫： 技术含量领先，加入 随速助力转向、EPS和先进的变 速箱技术
花冠：没有采用，只把最成熟 的技术提供给消费者，从而减 少整车成本和售后成本
▪ How many did we sell??
1957 U.S. Sales Performance?
▪ We sold:
▪ 287 “Toyopet Crowns” ▪ 1 Land Cruiser
Toyota Global Stats
▪ 264,000 people in 140 countries and manufactures in 26 of them
团队精神
–挂满运动队照片 –丰田城元町工厂3600员工无往不胜
成为典范
计划
• 挑选主题 • 抓住情况 • 计划改善内容
落实
• 将改善结果标准
化 • 总结，推荐
改善的 七个步
骤
实施改善计划
检查成效
TWSM – Purpose 目的是融汇先辈们的智慧 将销售点和分销商看作一个整体
丰田的做法
✓ 从一开始就找到合适和优 秀的合作伙伴
Peter Senge
“The only real competitive advantage a company can enjoy is the ability of their employees to learn faster than the competition.”
1957 U.S. Sales Performance?
Toyota Way
等待，但第二天 成立项目小组改造红绿灯
规则制定之下必须遵守
规则绝不能 被打破
可以有特例
但规则必须为人服务， 在人的领导下改变规则， 达到最优
丰田生产方式
(Toyota Production System)
• 背景
丰田面对较小的日本市场，但仍要 用较小的生产能力，满足不同的需 要，不同于福特用大规模生产来达 到规模效应的做法
Lexus成功关键 (丰田之道)
了解Lexus 中国雷克萨斯品牌
公共关系指引
ቤተ መጻሕፍቲ ባይዱ
市场推广的范畴
促销指引
市场推广培训
经销商市场推广 运营标准
经销商广告指引 品牌标识规范
经销店中的市场 推广功能
策划有效的市场 推广活动
丰田：全球汽车市场新霸主
• 2004年销售收入1726亿美元，列财富 500强第7，紧逼戴-克(1766亿)和通用 (1935亿)
✓ 把他们看作“家庭”的一 部分
✓ 除非他们犯了严重错误， 从不“解雇”他们
✓ 对他们提出非常高的要求 ✓ 激励他们不断改善
✓ 教会他们“丰田之道”
和伙伴的关系
福特的做法
✓ 汽车业的先驱
✓ 聘请高手领导“同步化材料 流程”
✓ 将整个外部物流外包招标， 成本降低目标每年１０％
✓ “涅槃” 计划：天天递送各 种零件
表1 各豪华车款的购买理由及舍弃其他竞争车款的理由 （20世纪80年代）
车款
购买理由
奔驰（Benz） 品质、投资、价值、坚固耐用
舍弃而改选其他竞争 车款的理由
太小、外形不够时尚
宝马（BMW） 时尚、操控、性能
路上有太多相同车款
• 利润109亿美元 通用28+ 戴-克31+ 福特35=94亿美元
• 国际化：2/3利润来自美国，中国/印 度/巴西是增长源
• 目标：全球份额10%，2010年15%
凌晨两点，你开车经过一个十字路口，信号灯显示是红 灯，马路上没有任何人和车，你会怎么办？
行为 感受 价值观
通理 等待
特例 通过
我要守规则 反正没有人
大
• 发现
野
缩短启动/生产事件，保持灵活性
耐 一
提高质量 更好的客户回应
提高设备和空间的使用率
发现问题本质并 着力解决 (KENCHI KENBUTSU)
在大部分情形下， 最好的方法是将 生产线停下 (JIDOKA)
丰田生产方式 (TPS)
保持平稳生产以达到 最佳库存 (HEIJUNKA)
增加管理水平， 减少直接劳动力， 降低浪费 (KAIZEN)
限精彩的享受
感受。
功能性裨益
▪ 个人化和个性化
充满自信、体 贴入微、富启 发性。“我们
▪ 感官的享受
创造I.D.E.A.L.(
▪ 精彩的时刻
完美的) 产品
。”
I-印象深刻(Impressive)
D-充满动感 (Dynamic)
好处
E- 高贵(Elegant)
A-先进(Advanced)
特性L-恒久(Lasting)
▪ Sold 6.7 million vehicles worldwide which ranks as No. 2 behind GM
▪ Largest net profit of any Japanese company in history…$10.2 billion
市场推广支持 附属品制作指引
案例总结
智慧与改善 尊重人性
挑战 改善
“鞭策丰田” –非丰田家族奥田硕力争世界第一 美国8条生产线，最多车型外国厂 –大胆创新，推出Scion (超炫低价车） –力推混合型车Prius –40%车型3年全部更新 –关注竞争
-350亿美元改进已经畅销的车型 -雷克萨斯辉煌之下继续改进
现地现物
尊重
–对工人智慧高度信任，可停止生产线 –90%意见采纳
蓝图
在世界各国成为 最成功、最受欢迎
的汽车公司 让顾客享受到最美好的
车辆购置及保有体验
使命
顾客 第一主义
丰田 全方位触角
TWSM – Process 一切从客户出发的销售过程
保有
查询
顾客的 获取五大应有形态 来店)
购买
LEXUS雷克萨斯价值
具体
个性
承诺
精髓 追求完美
核心
LEXUS雷克萨 斯代表豪华， 一种令您每时 每刻都感到无