BEC高级口语口语考试第二部分：小演讲.doc
bec高级真题2 写作范文
bec高级真题2 写作范文英文回答：As an international student, I have had the privilege of experiencing the unique perspectives and challenges that come with living and studying in a foreign country. One of the most significant benefits of my time abroad has been the opportunity to develop a deep understanding of the history, culture, and society of my host country. This has enabled me to gain invaluable insights into different ways of thinking and living, broadening my horizons andfostering a greater appreciation for the diversity of human experience.Moreover, my international education has provided me with a global network of friends and connections from diverse backgrounds. This has not only enriched my social and cultural life but has also opened up opportunities for collaboration and exchange of ideas. I have had the chance to work on projects with students from different countries,exchanging perspectives and learning from each other's strengths.While my international experience has been incredibly rewarding, it has also presented some challenges. One ofthe most significant has been the language barrier. Atfirst, I struggled to communicate effectively with both my peers and my professors. However, I persevered anddedicated myself to improving my language skills. I took language classes, immersed myself in the local culture, and sought out opportunities to practice speaking and listening. Through hard work and determination, I gradually becamemore confident in my ability to communicate in my host country's language.Another challenge I faced was adjusting to a different educational system. The teaching methods, grading criteria, and expectations were often quite different from what I was accustomed to. This required me to adapt my learning strategies and seek support from my professors and classmates. I also had to learn to navigate theuniversity's administrative system, which could be complexat times. With patience and persistence, I eventually became familiar with the new system and learned how to succeed in my studies.Despite the challenges, I believe that the benefits of my international education far outweigh the difficulties. The experiences I have gained have not only enhanced my academic and professional skills but have also made me a more well-rounded and adaptable individual. I am grateful for the opportunity to have studied abroad and would highly recommend it to any student seeking a transformative educational experience.中文回答：作为一个留学生，我有幸体验到在国外生活和学习的独特视角和挑战。
BEC口语part 2
注意：1．考试中不要说“Pardon?”2．Never say “sorry” in examination!3．没听清可用以下说法I don‟t quite understand you. Would you explain it a little bitfor me?I am not sure what you are getting at. Would you express it inanother way?Part 2:A mini-presentation by each candidate 6 minsIn the second part, each candidate is given a choice of three topics and has one minute to prepare a piece of extended speech lasting one minute. After each candidate has spoken their partner is invited by the interlocutor to ask a question about what has been said.Presentation Functional Sentences（一）总起句The present talk aims to decide…The purpose of this talk is to answer the question of …In brief, this talk sets out to solve the problem of …There are currently three possible solutions to …（二）分论点Firstly,…；Secondly,…；Thirdly，…In addition, …Furthermore, …As …is concerned, …As for …，…On one hand, …；On the other hand，…（三）小结句From the above information, it can be shown that …Based on the study, it is clear that …Before we close, let me just summarize the main points.Shall I just go over the main points?So, to sum up,…In conclusion,…In general, …On the whole,…Overall,…（四）常用连词1．解释性：in other words，that/which means，namely，that is to say2．进一步阐释性：in particular，especially，notably，chiefly3．对照、转折性：but, though, even though, while, whereasdespite, in spite ofyet, however, nevertheless, still, but, even soall the same，in contrast4．原因、结果：lead to, result in, bring about, give rise to, account for, be responsible for, followed by effectrise, stem from, be attributable to, causebecause, as, since，because of, due to, owing to, on account of, as a result/consequence oftherefore, so, accordingly, consequently, hence, thus, that‟s the reason why（五）常用口头衔接语Well, it seems to me that …That‟s true, but on the other hand …I couldn‟t have put it better myself.That‟s just what/all I was thinking.There‟s something in that, I suppose.That‟s exactly my opinion.Well, the point I‟m trying to make is that …Well, what I am trying to say is that …That‟s how I feel.That‟s just how I see it.（六）常用词汇1．动词：to clarify, to explain, to interpret, to put sth. another way, to recap on sth.2．名词：a summary, a decision, a report, an outcome, a write-up, a recommendationExplain why you brought one of the products.strong sense of brand loyaltyreasonable pricegood after-sales servicereliability of the productgood and consistent qualityuser-friendly designgood value for moneyin styleWhat determines the price of a product?● The price of a product is influenced by the costs. 1● This is because firms have to charge a price which is greater than costs to make a profit. 2● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs.Should firms train their employees?By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being trained. OVERALL, management will have to weigh up the potential benefits against the costs. If, for example, the firm has the necessaryresources, the training is relatively cheap and is likely to lead to significant increases in productivity and profitability the firm likely to invest in it. If, ON THE OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY.WHAT IS IMPORTANT WHEN…?Selecting applicants for a job•Working experience•Personal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends toemploy applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or …can do‟ spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.WHAT IS IMPORTANT WHEN…?Preparing for a job interview•Studying the job advertisement•Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself,and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.WHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEWHAT IS IMPORTANT WHEN…?CHOOSING PEOPLE TO WORK IN TEAMS●V ARIETY OF EXPERIENCE●PERSONAL QUALITIESExplain the importance of team work:a.Teamwork reflects the combined experiences, knowledge,intelligence and views of a group of people, so it will definitelyimprove the quality and efficiency of the work.b.If the participants worked together, it would be easy for them tocome up with creative ideas. This is particularly valuable for arelatively complex work, for the people working in a team, if oneof them gets stuck on a matter, others/the rest could chip in theirideas and get the problem sorted. But if you work on your own, for instance, you are the sole manager in the department.c.If people did not work as a team, everyone would have to wait forthe decisions made by the manager and it was not easy to getpeople to take on responsibility for anything.d.A huge and complicated project is not possible to becompleted/done by merely one person. For instance, 3 Gorgesproject-a huge amount of money, 30 million people have toemigrate to elsewhere, a lot of commercial contractse.You will get bored quickly if you work on you own. But if youwork in a team…f.Working in a team can increase personal awareness of abilities andcomplementary skills in colleague.How to improve teamwork:General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experiencea.Variety of experience and a broad horizon would help to tackleurgent matters and establish his or her personal prestige.Well-experienced staff are capable of overcoming storms andcrises.b.On coming across problematic issues, new or inexperienced staffusually will feel depressed and even start to panic. One or anumber of experienced staff will, in this kind of situation,automatically become the spiritual leaders of the team and can get the issues in question solved quickly.c. A wide range of experiences are important to a team member,because you never know what kind of problems might suddenlycome up to you. Experiences in different fields will enhance thechance of successfully sorting out the problem with yourknowledge which is based on your past experience.Personal qualities:a.The basis of the team work is mutual trust and friendly atmosphereb.Good manners, not too bossy, patient, modest, leadership, goodinterpersonal skills.WHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the schedule)Team work: as explained in the teamwork sectionTime pressure:a. A well-designed schedule can clarify yourself to the project. Youshould ensure that you would be running before the schedule rather than after it.b.Time is always of essence for a project.c.Failure to keep to the schedule will result in/cause late completion.te completion will lead to: civil litigation, injured party willbecome entitled to claim compensation/entitled to sue thebreaching company.e.When the project is being processed/in the course of carrying outthe project, there will be a lot of commercial activities involved.Such as investment banks advance cash; raw material supply,planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.WHAT IS IMPORTANT WHEN…?DEALING WITH COMPETITION●PRICING POLICIES●ADVERTISING STRATEGIESWHAT IS IMORTANT WHEN…?SETTING PRICES FOR NEW PRODUCTS●PRODUCTION COSTS●COMPETIORS‟ PRICESKey points: Pricing; Advertisin g; Production costs; Competitor‟s price; Marketing; a wide range of services and productsPricing:a.(For a consumer): all consumers would like to go for higher qualityand less expensive products. It is a common sense.b.(For a manager): correct pricing policies can capture a largenumber of consumers in a short period of time.c.For a newly established company: correct pricing policies areparticularly important for newly established businesses. The major task for them at the early stage is to draw the public attention andmake their company and their brand known to the public. When anew product is put into market, there may be very few peopleknowing/who know about it…(e.g.Thai curry source) Competitors‟ price:a.Once a new product is put into market, it will immediately face thecompetition from rivals. The price war sometimes can beincredibly fierce and crude.petitors‟ price will mirror the consumers‟ attitude about certainproducts and the satisfaction about their prices.c.If you fixed the price higher than your rivals without higher qualityof service, you might soon find yourself in an unfavorablesituation.d.Correct pricing policies could also defeat some competitors in ashort period of time. For example: Safeway, Tesco price waragainst all small bread manufactures. In this case, Safeway andTesco fixed their price for 7p per loaf, which is 23p cheaper thantheir competitors‟ offer. As a result of this, in 35 days time, most of their competitors went into liquidation.Advertising strategies:a.The fundamental task for a company is to make its products anditself known to the public. There are many ways to achieve this,advertising is the most important one.b.Advertising through different media can cover nearly every cornerin the world. The main channels are:-TV-Radio-Internet-Newspaper-Bill Board-Poster-Magazinec.The advantage/point of advertising is not only aboutpropagandizing your company but also competing against/withyour rivals. A company, through proper advertisements, canmanage to introduce the advantages of their products comparing to their rivals‟, and therefore convince the consumers that theirproducts would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.WHAT IS IMPORTANT WHEN…?MOTIV ATING STAFF●FINANCIAL BENEFITS●CAREER DEVELOPMENT OPPORTUNITIESWHAT IS IMPORTANT WHEN…?INTRODUCING A REWARD SYSTEM FOR STAFF●PURPOSE OF THE REWARD SYSTEM●TYPES OF REWARD OFFEREDWHAT IS IMPORTANT WHEN…?AIMING TO REDUCE STAFF TURNOVER●FINANCIAL INCENTIVES●CAREER STRUCTUREKey points: Financial benefits; Career development/structure; reduce staff turnoverFinancial Benefits:a.Managers, company owners and supervisors have always beenfrustrated and bewildered by employees with little or nomotivation.b.Staff always want reward for their contribution to the company andwhat they are worth. Such factors are just like market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff workovertime under their managers‟ demand. If the company fails togive proper financial benefits staff might subsequently feel notbeing fairly treated, and therefore frustrate their enthusiasm fortheir work.c.Staff want some sort of recognition for the job that they do. Correctfinancial benefits plan will arouse their enthusiasm; otherwise they would feel being ignored.d.The job that the staff are doing is not always interesting, or theworking environment may not be pleasant, or their colleaguesmight not be very helpful and cooperative. In this kind ofsituation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefitscan normally distract staff from their dissatisfaction with….Career development/structure:a.Job-hunting is always a two-way process. On one hand, theemployees look for their ideal jobs, on the other hand the employer,at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars andtraining/career development opportunities.b.Good educational background is not the only element that thefuture employers will take into account when they look forsomeone in the job market. Postgraduate qualifications andprofessional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 seconds to go through each applicant‟s CV, the sector that willcatch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacantpositions.c.Nowadays, very few people would like to go for that kind ofjob-for-life posts. They all wish to have their jobs better and better.If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, thisexperience will definitely enhance his value in the employmentmarket and therefore benefits his future job-hunting.d.So in the two-way job-seeking process, while the employer ischoosing its favorite people, the wise future employee willconsider the training and career development opportunities withhis/her future employer and try to make himself/herself morecompetitive in the employment market.WHAT IS IMPORTANT WHEN…?RELOCATION A BUSINESS●LOCAL WORKFORCE A V AILABLE●LOCATION OF SITEWHAT IS IMPORTANT WHEN…?CHOOSING RETAIL PREMISES TO RENT●LOCATION●LENGTH OF CONTRACTKey points: location of the premises; local workforce; rent a premises Local workforce:a.Might technology support and skilful workforce are the two crucialelements leading a modern enterprises to success. So when locatinga business, the management people in the business got to considerlocal workforce.b.Skilful workers are just like the hands of a business, they are thedirect creators of company‟s profits.c.The diversity of the workfo rce‟s skills will diversify the quality ofthe products. (Swiss watch, V olkswagen cars)d.Skilful workforce is particularly important to hi-tech orientedcompanies. The hi-tech products require the company to maintain a strong research and development team, which are normally themore valuable assets of the company.e.When locating a business, the managers need to consider whetherthe local workforce is capable of producing such a strong R&Dteam.f.Moreover, cheap local force will certainly reduce the productioncosts. (Consider why many foreign companies choose China astheir manufacturing base)Location of the business site:Consider the following issues:a.Whether it is convenient and easy for raw material supply andtransporting out the products.b.Whether it is easy to get access to the electricity, water, gas andother supporting energy supplies.c.Whether it is convenient for most of staff to go to workd.The property price theree.Environmental issuesf.Planning permissiong.Tax liabilitiesThe length of the contract:a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.MarketingWHAT IS IMPORTANT WHEN…?AIMING TO REACH NEW MARKETS●MARKET RESEARCH●ADVERTISINGWHAT IS IMPORTANT WHEN…?ADVERTISING A NEW PRODUCT●TARGET MARKETS●CHOICE OF MEDIAMarket research:a.Marketing is the performance of business activities that direct theflow of goods and services from producer to consumer or user.b.Marketing research is always the first step before the company getsinto the market.c.The fundamental goal of marketing is the satisfaction of consumerneeds. No organization can survive for long without meetingconsumer needs. People will simply not purchase a product orservice that they do not need.d.Thus, any organization, if it is to be successful, must proceed fromthe goal of customer satisfaction and adjust its programs to deliver an offering meeting consumers‟ needs.e. E.g. foreign medium and high range car manufacturers did notattempt to enter into the Chinese market until recent years, because following market researches, they discovered that Chineseconsumers, in general, could not afford to buy and maintainexpensive cars. …f. E.g. Pizza, Pasta…g.Talking about Market Research✧The company has done a lot of market research for theproduct.✧Can you tell me how a company starts selling a newproduct?✧Do you often carry out/conduct market research?✧What‟s objective of market research?✧One of the purpose of market research is to find out whetherthere‟s a market for the product.✧We did a detailed market analysis.✧Market research is actually an analysis of a specific marketfor a particular product.✧We have to run the market test for two months.✧We have a wide product range.✧The stock market is uncertain at the moment becauseinterest rates are falling.Advertising:a.Advertising is the most useful way to propagandize a company‟sproducts and make them known to the public. Advertising is alsothe way to get the products orientated. (E.g. whether the productsare for female/male market, high earning people or low earningpeople. Sports shoes… perfume)b.When advertising a new product, it is essential to consider thetarget markets. Consumers‟ needs in the targ et market.c.Choice of media: see Advertising Strategies.WHAT IS IMPORTANT WHEN…?EXHIBITING AT TRADE FAIR●QUALITY OF DISPLAY●STAFF SELECTEDKey issues: Quality of display in trade fairs; Staff selected for trade fairs; Quality of display in trade fairs:a.The quality of display will affect the public image of the company.b.Trade fairs are the irreplaceable means of propagandizing products.They provide the manufacturers with the formal stages to displaytheir products.c. A trade fair is an important link and activity in commercial sale.Before a trade fair takes place, there normal are a lot ofpropagandas about it, and the organizer always tries to attract asmany customers as possible to attend the trade fair.d.Consequently, a trade fair will have massive influence on thepublic and market. And most of visitors to a trade fair will be thegenuine buyers or at least would like to take interests in thecompanies and the products on the trade fair. And therefore a high quality of display in a trade fair would be the best opportunity foran ambitious company to promote its newest products and built up its good image. （第7单元）WHAT IS IMPORTANT WHEN…?ENTERTAINING CLIENTS●TYPES OF ACTIVITIES●COSTTypes of Activities:a.Entertaining client is done by way of a series of activities. Such asa sightseeing tour, a football match, a ballroom party, an orchestraperformance, a ballet show, a fashion show, playing tennis and aformal meal, etc.b.The activities that you choose will constitute a part of the firstimpression that you will give to your clients. So you should becareful when choosing the type of activities. You need to considerthe client‟s age, educational and cultural backgrounds and do some research about your clients‟ characters and hobbies.c.For well-educated clients, they may expect some highclass-associated activities, such as ballet, ballroom parties, and orchestra performances. If you fulfill their expectation/standard, your efforts will put a lot of weight on your credibility.d.For some young clients, you may wish to take them to some morefashionable activities, such as a music bar, a pop music show, a fashion show.e.For those sporty clients-football, tennisf.However, you should always end up all kind of activities withhaving a formal meal. You don‟t want to talk about business with your clients in the tennis court or theatre; they are just thewarming-up activities for the key matter-business. After a whole day or a few days‟ entertainment, you may find the distancebetween the two sides are much narrower than the beginning, and there might be a lot of things that you both want to talk about.The costs of entertainmenta.Not always the essential thing. Depending on thenature/characteristics of the transaction or the size of the deal. b.Should consider the profit issue. If the company is expecting tomake big gain/profits out of a specific client, it should at least put in proportional investment to entertain/please its clients. E.g.….c.If the company foresees that the client is not very lucrative, then….d.The ideal plan would be spending as little money as possible to getthe deal done. But you must not offend your clients. You shouldmake them feel being welcomed.WHAT IS IMPORTANT WHEN…?DEALING WITH COMPLAINTS FROM CLIENTS●OFFERING AN APOLOGY●SUGGESTING A SOLUTION TO THE PROBLEMa.Offering an apology is the very basic level.b.When the clients think that they have received unfair treatments,the first thing that the company should do is to calm them downand try to keep the client.c.An apology is the first step and a useful method to maintain controlof the situation.d.Offering an apology is an important gesture to show that thehosting company is fully aware of the situation and would like totake the potential responsibility for its mistakes.e.The complaining clients would feel that their complaints are beingpaid attention and may therefore be happy to proceed to thetransaction with the hosting company.f.It is necessary to suggest a solution to the problem as well.g.The clients want to enter into the transaction in a good mood andwith a reliable and trustworthy business partner. Apart from anapology, the client would want to have the problems andmisunderstanding solved before their communication moves to the next level. If the hosting company failed or refused to suggest a solution, its sincerity of entering into the transaction would be put into doubt.。
2020商务英语(BEC)高级口试材料
2020商务英语(BEC)高级口试材料为了让大家更好的准备高级级商务英语BEC考试，给大家带来商务英语(BEC)高级口试材料,看看前辈们的考试技巧经验吧，下面就和大家分享，来欣赏一下吧。
商务英语(BEC)高级口试材料及解析(一)英文正文Thank you, Mr. Gibson. Its a great honor to befollowing in your footstepsas Overseas SalesManager.To be honest, this promotion came as quite asurprise. Id like to think its mainly a recognition ofthe teamwork, above and beyond the call of duty,inmy department.On that same note, Id like to thank all my colleaguesin the company fortheir enthusiasm and hard work.Due to their efforts, weve really gotten someoverseas projects off the ground for Action.Looking to the future, Id still like to maintain contact with everyone, even though Ill beworking at the senior level. Well, what Im trying to say isI wont let this step-up go to myhead. My door will always be open. Thankyouagain.●感谢上级1. Its a great honor to be following in your footsteps as Overseas SalesManager.2. Its a privilege for me to be following in your footsteps as OverseasSales Manager.3. Its both an honor and a great thrill to be following in your footsteps.要对提拔你的人致谢;Its a great honor (privilege) to…是个很好的句型，to后面就接让你感到荣幸的事。
高级商务英语口语讲义
1Lesson OneFormal Verbal Communication in Business I正式商业交流（1）–研讨会Part II T he How-TosLeading Seminars/ Questioning Techniques✧General procedures of a seminar/lecture1) Self-introduction2) Introduction of Topic3) Describing sequences and timing4) Highlighting information5) Involving the audience6) Giving instructions7) Checking understanding8) Asking questions9) Clarifying questions10) Evading questions11) Inviting comments12) Interrupting213) Transitions14) Reformulations15) ClosingLanguage ReferenceSelf-introduction 自我介绍Good morning, I'm ---- and I've been invited to give this talk/ presentation / lecture because---I have done research in / I have a special interest in / my experience is inIntroduction of Topic 话题介绍In my presentation/talk/lecture today I shall be dealing with--- The subject of my ---- today is ----What I'd like to do today is introduce/suggest/ analyse/ describe / explainMy topic/subject today is ---I shall be dealing with 2/3/4…. main areas/topics/subjects today Describing Sequences and Timing 程序介绍与时间安排First I want to /spend a few minutes outlining ---/remind you of the background to/summarise the ----/explain---/ present--- Next I shall---/after that I will take the opportunity ofdescribing---/Then we'll look at---Finally I want to---Highlighting Information 重点介绍(Rhetorical questions)So, what does that mean?/How can we interpret this?/What's the explanation for this?/What are the implications of these findings?(Change of focus)What that tells us is/What I'm suggesting is/What is clear is that3(Introducing auxiliary verb)So clearly we do need to--/Obviously they did understandthat---/ Of course you do wan to know why---Involving the Audience 听者的参与Let's have a show of hands, how many of you agree with ----I'm sure we all know what it's like to---Let me ask you spend a couple of seconds thinking about--- Well, what would you do, I wonder---Just look around the room and take a note of /how many men are wearing a tie---/how many people are wearing jeans---/the average age of the participantsGiving Instructions 给予指示For this exercise, we are going to work in pairs: groups of 3/4/5 Make a note of these words/figuresRead the paragraph on page ---Please note that I shall be timing the exercise and you have exactly 7 minutesNow complete the questionnaire and put your name in the top left-hand cornerChecking Understanding 随时观察听者反映Is everyone with me so far?Are there any questions at this stage?Would anyone like me to run through that again?If you have any problems with the detail, don't worry because all the information is in your handoutAsking Questions 询问问题Direct questions/open-ended:What/why/how/where/whenClosed questions :Do you/did you4Delicate questions:I was wondering if/ could I ask you/ would you mind telling me/if it's not indiscreet I'd like to know/might I ask/may I ask Clarifying Questions 澄清问题So you want to know about---/is it the figures that worry you/ when you say---do you mean---/If I've understood the question you want to know about---Evading Questions 回避问题That's not really my field---/ that's a bit outside the scope of today's topic/ I haven't got the precise information with me today/ that's not really for me to say/I'd need notice of that question to answer you in full/this is not really the place to discuss that matter/ perhaps that's a question for another meetingInviting Comments 鼓励并听取意见Has anyone got any questions at this point?Would anyone like to comment on that?Does anyone disagree with my last point?Can anyone confirm my experience?If nobody has any questions then I'll move onInterrupting 中断I'd like to discuss it further, but I think it's time to move on Could I just stop you there---If I might just add----I'm sure we'd all agree, but perhaps we should get back to the main pointTransitions 过渡If we could now turn to---/my next point is---/ what I want to do next is ---/ let's move on to---/that completes my analysisof---/so, now we are going to----5Reformulations 总结If I might just go over that again---/so, in summary---/ just to remind you of the key facts/the main points/ the advantagesof---/my main arguments were---Closing 结束Thank you for listening to me todayI hope you have found my presentation usefulThank you for your attentionQuestioning Techniques 提问技巧Reasons for asking questions:To obtain informationTo find out the opinions of other peopleTo ask other people to contribute ideasTo find out the reasons behind eventsTo seek confirmationThe status of the questionerThe questioner may have an official need to ask questions - work-role, legal power, etc., or the questioner may have an entirely personal curiosity to satisfy. If the role is official, the questioner needs to choose the questioning style with care in order to produce the required results. Questioning can be quite a threatening activity in some circumstances. For example, if the questioner wants information , then the person who has that information may feel that s/he is being asked to give up something that represents an advantage. If the questioner is merely curious in a social setting , then the important point is the level of delicacy of the question. In most cultures, very personal details such as how much money we earn is too private to form the subject of questions by others.6Choices of question styleClosed v. openClosed questions permit only 'yes'/'no' answers. They may therefore be more threatening than open questions because they leave no room for expansion or explanation. The questioner needs to decide if it would be more tactful to ask: Have you finished that report yet?OrHow are you getting on with that report?The first question implies that the report is now due; the second merely asks for a progress statement. The open question allows the respondent to elaborate and does not have overtones of authority.Wh- type questionsQuestions starting with question words: what, when, why, who, how, are open questions but they are also very direct. Too many questions like this have the flavour of an interrogation and may make the person being questioned feel uncomfortable. It may be necessary to preface the questions with phrases that show the questioner is aware of the intrusiveness of the question:May I ask you…Could you tell me…Would you mind telling me…I wonder if I could ask you….I would be interested in knowing…If it's not indiscreet, may I ask ….I know it's not really my business, but….Facilitative styles of asking questions7If the intention of the questioner is really to prompt the interlocutor in disclosing information freely, then question techniques may not be appropriate at all. Instead it might be better to echo and to reformulate in order to give the interlocutor the opportunity to expand.Illustrative dialogueA. Well, I live in a flat in a rather poor part of town.B. Poor part of town…?A. Yes, it's quite dirty and the streets are badly lit. That's whyI don't like going out alone at night.B. So you're frightened to go out alone?A. Well, yes because we hear of attacks and muggings.That's why I want to leave.In this dialogue, speaker B doesn't try to take the initiative, but merely echoes and reformulates to prompt speaker A to say what worries her.Part III Let’s Talk BusinessLEADING THROUGH CHANGE:Listeningas a leaderOften, when we think of communication, wethink of speaking, presenting,writing--delivering a message in some way.But an effective communicator is also adeptat receiving messages. You won't budgepeople toward a goal if they don't feel thatthey've had input, that they've been heardand understood, and that the vision they're8working toward is also their own vision. Listening to your followers is the only way you can make this happen.To be a good leader, HEAR OUT what others have to say:Hold judgment and hold eye focus Listen carefully and with an open mind--if you're defensive you may miss critical information. Don't formulate your answer while a person is still speaking. Watch for subtle body language that may offer extra clues to the speaker's true meaning. Also, hold eye focus. If you don't' look at the person who is speaking to you, you can't establish trust. As a leader, you want followers to trust you and believe in you.End all other tasks. Show respect for people by putting aside your paper, lunch, etc., and don't take phone calls. You'll be better regarded, and you'll save time. By "doing it right the first time," there won't be misunderstandings or any need to repeat information. Be ready to job down notes as the person speaks.Allow the speaker to finish. Don't interrupt. Don't change the subject. Don't finish sentences for the speaker. Remain quiet until you're sure the speaker has completed his or her thoughts.Read between the lines. As you listen to the speaker, listen for what might be left unsaid. It's not always easy for a person to approach someone in a more senior position and tell it like it is. If you want to get an honest opinion of some of your ideas and actions, you'll need to probe. You'll also need to value that feedback and the person who gave it to you. Never shoot the9messenger.Outline your understanding. Once the person is finished speaking, reiterate what you believe to be the main ideas, issues, etc. State them simply and, if possible, try to "rank" them from most important to least. At each step, ask the speaker if you've correctly heard the message. Take the time to be certain, or you've both simply wasted time.Underline major points. Once you and the speaker agree on the main ideas that have been uncovered, focus your attention on one or two of the most important: What needs to be done right now to make the speaker--and you--acknowledge that something positive has been accomplished? What else can be done in the future? Set a date to revisit these main ideas and to discuss progress.Test the waters. Take what you've learned and test it with others. What are others feeling and thinking? Is this an isolated issue? Don't take it any less seriously but if it's a "movement" of sorts, you'll need to address it differently. Testing the waters allows you to explore the real needs, fears and hopes of your followers and incorporate them into your shared vision. Remember, if you're trying to move people in a new direction, you must know here they're coming from.People don't always need leaders to agree with them and act on their suggestions. But people always do need to feel their leader cares enough to listen. When people are uncertain what tomorrow may bring, a leader with a reputation as a "good10listener" may be the most prized employee in any organization. Work hard to make yourself that person.Exercises and DiscussionPart IIII✧Exercise to sensitize your questioning techniques.1 Write on the board a list of 5 or 6 prominent people that everyone knows. Some of these people should be the subject of current controversy.2 Write a question of each type (see reasons for asking questions at the beginning of this unit) and address each of your questions to one of the people you have listed.3 Now grade their questions for levels of delicacy on a scale 1 - 5, with 5 being the most delicate.4 Check their questions for the appropriateness of their style - are they open or closed; direct or indirect? Adjust the phrasing of the questions to suit the level of delicacy.5 Lets discuss the results.✧Give examples of situations where open/closed types ofquestions are generally asked.✧Choose one of the following topics and make it into aseminar. Try to incorporate all the 15 elementsmentioned in part II.-How to boil an egg-How to organize a picnic for your company11-Key factors consumers should be aware of when purchasing a DVD playerRewrite the conversation between John and Mary in Part five. Discuss on the possible outcomes of theconversation with your partner.Part V Supplementary MaterialsGiving CriticismWhen it's necessary to criticise the work of colleagues it is important to do so in a manner that is supportive and that permits the other person find ways of improving his or her performance. To do this we need to:Concentrate on the error, not on the person∙Avoid generalizations∙Provide specific examples of the problems that need attention∙Make helpful suggestions for improvement∙Avoid a one-sided attack∙Avoid insinuations and hints∙Conduct the criticism in private so as not to humiliate the other personRead the dialogue below and make a note of the ways in which John fails to observe the advice given above in his criticisms of Mary's work:John: Come in and take a seat, Mary. This won't take a minute. Mary: What's this all about, John?12John: Well I'm sorry Mary, but I've come to the conclusion that your work's just not up to scratch. I need to see a big improvement if you want to stay here.Mary: I see. I admit I have found these first few weeks a hard, but I need time to settle in and there's a lot to learn.(Knock at the door)John: Come in.Jane: Oh, sorry John, I'll come back later, I didn't realize you were talking.John: That's all right, come in. I was just telling Mary that I don't think she's really up to the job here.Jane: No, I don't want to intrude on a private conversation; I'll come back later.Mary: So what are you saying John, are you firing me?John: No; but I have to say that if this little talk doesn't make you realize where you're going wrong, it may come to that.Poor Mary! John has just attacked the standard of her without giving her any idea of where she is going wrong; on top of that he's repeated the criticism in front of another member of staff. By using some of the suggestions below, see if you can rewrite the dialogue so that John offers Mary constructive and positive criticism that will help her to improve her performance: ∙Invite Mary to a private interview∙Ask if she is ready to discuss the standard of her work∙Acknowledge the fact that she is new to the company and that there is a lot to learn∙Say that her reports are lacking in detail and accuracy∙Ask her if she is aware of that∙Say that she is often late in the morning13∙Ask her if there are personal problems that make it difficult for her to arrive on time∙Say that some of the clients she deals with have complained that she misses appointments∙Ask her if she can explain why this is∙Ask her if there is anything you can do to help her improve in these areas.∙Set a date for another talk in a few weeks to review her progress.If John conducts the interview along these lines, Mary will: ∙Know exactly which aspects of her work are unsatisfactory ∙Will have the opportunity to explain why she has problems ∙Will not be publicly humiliated∙Will feel that she is getting support in her efforts to improve.Reference✧Brenda Townsend Hall,1998✧14Lesson TwoFormal Verbal Communication in Business II正式商业交流–商业演示（2）Part II T he How-Tos✧Four parts of a presentationFormal presentations are usually divided into four main parts.●The introduction●The overview●The body●The endingThe introductionAt the very least, the introduction should introduce the subject of your presentation.“Today I‟m going to tell you about the recent improvements that have been made to the XL series of engines.”Depending on the situation, it will also do one or more of the15following:●Give the audience a reason to listen“These improvements give greater fuel efficiency and also lower production costs.”●Provide background information.“As you probably know, our market share has been falling in recent years.”●Narrow the topic.“In particular, I will show you how these improvements make our engines better than our competitors.”The overviewThe overview provides a preview of your presentation for the audience. It is easily done by explaining the structure of your presentation.“First, I‟m going to describe the new features of the engine.”“Second, I‟ll show you some performance data of the engine‟s fuel efficiency.”“After that, I‟ll explain how the new features will allow us to reduce production costs.”“Finally, I‟ll show a comparison with our competitors‟ models.”The overview is very important. It helps the audience to organize the way they listen. It is similar to the contents page of a book.16As long as the presentation is well-organized, the overview is the easiest part of the presentation to prepare.The bodyThis is the main content of the presentation. How it is organized will depend on the type of presentation. It should be organized logically to match the overall purpose of the presentation.The endingThe ending usually does two things.It reviews the information and ideas that were presented in the body of the presentation. This is called the summary.“As you can see, these improvements increase fuel efficiency and allow us to lower our production costs.”It restates the main purpose of the presentation which was stated in the introduction. This is called the conclusion or concluding statement.“I am sure these improvements will allow us to win back our market share.”Delivery skills1. Look organizedThe audience will have confidence in someone who seems to know what he or she is doing. Arrange your papers on the desk. Check the OHP（over-head projector）. Put your bag in17a suitable place. Put your notes in a suitable place. Change the seating arrangement if you don‟t like it. Check that everyone can see you and your visual aids.2. Use natural gesturesDon‟t try to be a great actor.Rely mainly on the content of your presentation, not on acting skills. Use the same gestures you would use if you were explaining the same thing to a colleague in a one-to-one conversation.To ensure that you use gestures naturally, avoid clasping your hands behind your back, clasping them in front of you, or placing them on your hips.If you are holding notes, try to hold them in one hand, leaving your other hand free to make gestures.3. Eye contactLook at individual members of your audience, just as if you were having a conversation with them. Don‟t bury your head in your notes. Try not to look at the ceiling when you can‟t remember what to say.4. SignalingIn writing, you use paragraphs to show the parts of your presentation. In presentations, you have to do it in other ways. You can use verbal techniques and non-verbal techniques. Verbal techniques involve using a mixture of linking phrases, intonation, and pauses. Non-verbal techniques can include changing positions, turning pages of your notes, and changing18the OHP slide.5. PronunciationMake sure you know how to pronounce the words in your presentation. Be particularly careful of words that are used in both your language and English. These words can be false friends.6. Avoid distractionsA hole in your shirt will get attention, but it will divert attention from what you are saying. So will the following:●Passing round things for your audience to look at while youare speaking.●Having a slide displayed on the OHP while you are talkingabout something else.Part III Let’s Talk BusinessPulling It Out of Thin Air - What to say when you forgetwhat to sayIt's like when a plane hits an air pocket-your intestines throb in your brain-pan. You're flowing smoothly through your presentation (without notes or with bulleted notes that suddenly no longer make sense) and wham! You go blank. There's nothing upstairs. Nothing on-line. Your mind is as blank as a blackboard in August.You lick your lips, clear your throat, and say "uh" enough times to jumpstart an outboard. Your eyes begin to dart about in desperation, and as the internal pressure mounts, the real signals of distress pour out: giggling, blushing, and19embarrassing true confessions of just how lost you really are, revealing only your lack of preparation and diminished professionalism.WHAT TO DOFirst, use an ounce of prevention. Rehearse out loud frequently enough to internalize your message. Strangely, if you try to memorize your remarks, you're almost sure to go blank. Understand why you're speaking the words you choose, and say them in rehearsal until you have a gut feeling for the essence of your message.Use your visuals as a road map, if possible. Using graphic images or bullet points, rely on your visuals to keep you on track. Visuals should not serve as a script, but rather as a series of trigger points that generate discourse.Keep your notes nearby. Make sure they're written in large, colorful writing. They'll be easy to read when you're under pressure.Focus your eyes on one person in the audience when you go blank. They'll think you're being forceful and dramatic. Then, after about four seconds, move your eyes to another person. Do it again. Keep doing this through the silence until your brain comes back to life.Repeat what you just said. Using repetition is a good speaking technique anyway. Keep repeating yourself until your mind clicks into gear. Or say something that parallels your subject, and chances are, within seconds, you'll be back on track.Ask the audience a question if it's a small group. "Marilyn, what are your thoughts so far?" Make it an open-ended question so Marilyn can't say simply "yes" or "no." That way, you get more20time to think as Marilyn speaks. If you're speaking to a large group, ask a rhetorical question. Again, you'll probably wake yourself up quickly.Ask for help. "Where was I?" is not a shameful thing to say. Most audiences will be sympathetic. Everyone knows the pressure of speaking. Just don't do it repeatedly or make a big deal out of it.Exercises and DiscussionPart IIIILook at the sample presentation below and:-Try to identify those four parts mentioned in Part Two-In case the presenter here went blank right after the third paragraph, any suggestions from you to save the poor guy from embarrassment?2122Check out one infomercial you really hate to see. Try to transform it into a 3-minute long business presentation by using some language references in part five.Part V Supplementary MaterialsLanguage referenceBelow is a list of phrases and sentence patterns that may help you prepare your presentation. Remember, however, that every presentation is unique, and you must decide for yourself which language is appropriate for your presentation.The introduction 介绍Basic introduction 基本介绍Today I‟m going to tell you about a new kind of material.今天我将要介绍一种新材料I‟d like to talk about our recent sales performance.我想介绍一下我们最近的销售业绩。
bec口语第二部分
口语第二部分题1 what is important when evaluating the success of teamwork ?Mutual trust is the secret of successful teamworkFull cooperation among team members has a direct impact on the success or failure of the team Timely communication and decision making will also help to improve team efficiency2 what is important when communicating management messages to the staff ?It is important to clearly state your overall purpose and expectationsProviding feedback on their performance is also importantManagers should be more open in sharing information3 what is important when aiming to control production costs ?Quality suppliers :it is important to cut down the cost of raw materialsEfficiency of production line is another important thing to considerMeasures should be taken to eliminate waste4 what is important when aiming to slash business overheads ?business overheads and expenditures needs to be budgeted and apportioned as fairly as possible to different department of the businessLong-term effect should be considered ,we should not aim to seeing instant effectWe also need to involve our staff members into the overheads reduction plan and try to see if they have anything to contribute to it5 what is important when coping with a heavy workload ?Company should introduce more benefits programmesTime management is also importantCompanys should also care about staff's mental health6 what is important when designing a layout of an office ?We have to appropriate use of space properly .we should establish work area for different tasks such as computer activities ,storage space and paper workLighting is also critical .we should consider how much lighten and what type of lightening is neededIt is also important to consider health safety and comfortable7 what is important when developing logistic strategies ?Customer service is where supply chain management or logistic startLogistic is about managing the flow of material and the flow of informationYou should also consider order processing and warehouse management and inventory ,material management8 what is important when measuring corporate performanceBusiness activities can have environmental impactsCode of ethics is the core of company culture and is an important tool for company striving for long term growthProfit and margins9 what is important when selecting a employment interviewer ?Personal qualities are important such as humility ,the ability of thinking objectively Interviewing skills such as the key to raise questionsExperience in coping with people from various backgrounds10 what is important when choosing a training programme to attend ?Consider the training contentTrainer's qualification .to make a course effective ,trainers play a very important roleLocation of training can not be ignored .11 what is important when choosing a new career chance ?It is important to consider location ,especially for one who is married and has childrenStarting salary is also important ,though may not the most important oneWhether you new job really fit you12 what is important when thinking about going for a promotion ?Work-related qualities are important ,these include qualifications training,skills and ability Relevant personal qualities,such as loyalty and responsibilityConsider your strengths and weaknesses and try your best to make up your weaknesses13 what is important when motivating senior executives ?The offer of stock options is important .in doing so ,senior executive's fortune is closely connected with the company'sSpecial benefits are also important .such as company car ,mobile phone and first-class air travel and so onBase salary short term incentives14 what is important when aiming to retain good staff ?Creating a pleasing work placeCareer plansTraining15 what is important when manage ineffective performanceTraining ,offering relevant training programmes would improve staff's abilityTransfer to another job or department can be important and useful tooWay to motivating the individuals are important as well16 what is important when deciding base salaryComparison with other companys is important .if your base salary is higher than others, it will attract a large number of candidateAvailability of local forceCompany finance and compensation policy .keep staff's salary at a acceptable level17 what is important when dealing with employee's misconductThe role of immediate can be very important .To correct employee infractionsColleagues assistance18 what is important when planing health and safety training for employeesSelect the right and related topicsStaff involvement in designing and implementing the training programme is important Opportunity for Retraining is very important because health knowledge should be emphasized and reinforced from time to time19 what is important when managing a busy schedule ?Time management skills:a keeping to do list will remind you of all essential task s to be finished it is a powerful way of organising yourselfCooperation with others who is around youUse advanced technology will help you to speed up20 what is important when managing job stress ?Developing hobbies is very importantYour job target is also important .reexaming you job goals and make some realistic oneGetting enough sleep and nutritious food21 what is important when development new product ?Market research :find if their is a market for this new productPricing is very importantPositioning your new product22 what is important when setting price for new product ?Costs competitors price quality23 what is important when promoting a productAdvertising sales promotionDirecting marketing is also important.direct mail telephone and internet24 what is important when deciding packaging for a productBest image of the product :colour texture and designThe packing design is also important ,the packaging should catch buyer's eyesOffer consumer convenience :make it easy to open the container and use the product25 what is important when choosing household appliance ?Brand name :well known brand name means high quality,better after-sales service Technology, find out if they use the state of the art technologyPrice26 what is important when dealing with customer complaints ?Remain calm suggesting a solution do not make any promise that you can not keep27what is important when maintain customer loyalty ?Discounts quality products service28 what is important when choosing an airline for a business trip ?In-flight catering :many business man will have to work right after they get off the plane and they may faced with jet lagDestination offered :if your company has business in european countries ,you would better choose a airline with flight to all major european citiesService ::such as video,that will make you relaxed ,otherwise ,you may feel dull during the flight time29 what is important when choosing a hotel for people traveling on business ?Location facilities provided price30 what is important when planing business trips ?Purpose travel arrangement luggage delegating essential tasks staying accessible31what is important when having a business trip abroad ?Arrive early and leave time to rest.Dressing properly:you should show respect to your host32what is important when selecting staff to fact-finding tours abroadPosition in the company .related to the tasks to accomplishPrevious experience .33 what is important when designing a company brochure ?Company culture :presenting your corporate image to the publicCostsConsider the target market the interest :to make the brochure as attractive as possible34 what is important when designing a company magazine?Target audienceContents includedCostsThe numbers of issues35 what is important when sending corporate gifts to foreign business clientsCulture differencesCompany logo :it should me small ,otherwise ,it will be look like a company advertisement Highest quality and the best tastes .ti conveys our warm feelings of respect and appreciation36 what is important when dressing for a job interview ?Professional image:you have to quiet aware how the interviewers will see you, first impression is important ,so it would me more appropriate to dress a bit conservatively ?37what is important when entertaining your business clients ?It is very important to have a clear plan in mind when we come to the meeting ,that is to say ,we have to work out a list of objectives to achieve ,while we entertaining them,we quietly and smoothly direct the meeting toward our goalsCostInterests38 what is important when selecting a company location ?Transportation costs ability to attract new recruits convenient39 what is important when exporting goods or services for the first time ?Cultural difference :.culture differs from country to country meet their interestProfessional adviceSelected staff40 what is important when entering a franchising agreement ?Brand name ,fanchisees can use the well-recognized brand name to make profitsTraining programmes :which should include managing skillsShould have the minimum amount of money for opening a franchised company :there will be a various costs including the franchisee fee and opening costs ?41 what is important when dealing with competition ?Pricing policy advertising policy product and service quality42 what is important when conducting computer training ?External expertsParticipant:get as many as people as possible in computer training because will become more and more popular in the futureEquipped some staff members to be on-site mentors43 what is important when choosing new computer equipment ?Reputation of the manufacturer:reliable and the quality is highProvision of staff trainingAfter-sales service44 what is important when introducing a new computer software?Potential benefits to find out if it can help your work easierConvenience to use:should be easy to learn and operateHardware requirement45 what is important when improving network security in a computer ?Regular reviewSecurity systems :internet security threats are becoming increasingly more complexTaking advice from consultant46 what is important when setting up a company websitePossible benefitPromotionDesigning47 what is important when designing a company website?Content :rich and relevant information like company profile,the achievement and the latest developmentIt should look nice and attractiveProfessional people engaged in designing updating of the content is also important48 what is important when choosing an internet company to buy from ?Delivery timeSpecial offersWide range of goods49 what is important when deciding to sell products on the internetConsider security for customersDistribution systemLook at rivals :try to find out their strength and weakness50 what is important when starting job sharing scheme ?Compatible work partnerRole defining .a clear defing of roles is also important ,we should clarify goals respectively Communication :share information and experience51 what is important when introducing job sharing system ?Suitable types for jobsPass on information52 what is important when planing a meetingMeeting agendaThe size of a meetingA suitable venue :convenient53 what is important when chairing a meetingPreparation :consult with the secretary about agendaKeeping to the agenda :cover all the items and all the topics are discussedKeeping to time54 what is important when deciding whether to attend a meeting ?LocationSpeakerTopic covers55 what is important when attending a business meeting ?Listening carefully:shows respect to the speaker and make a better understanding Taking noteCareful preparation56 what is important when planing a presentation ?Practice beforehandResearching the topicDressing properly57 what is important when exhibiting at trade fair ?Careful planing58 what is important when planing the layout of a stand ?Attract customerSecurity of exhibitsSpace arrangement : make customer feel comfortable。
BEC口语part2
Book 2What is important when entertaining clients?∙types of activities∙CostFirstly, we must choose appropriate types of activities to entertain different clients. Different clients have different tastes interests and hobbies. In order to make them feel satisfied and comfortable we must choose the activities they prefer and are interested in. For example if you find your client has a taste for art or music then take him or her to a concert. If he or she is a sports fan take him or her to the sports event.Secondly, Cost is not always the essential thing. How much we spend is depending on the nature/characteristics of the transaction or the size of the deal. But sometimes we should consider the profit issue. If the company is expecting to make big gain/profits out of a specific client, it should at least put in proportional investment to entertain/please its clients. The ideal plan would be spending as little money as possible to get the deal done. But you must not offend your clients. You should make them feel being welcomed.What is important when choosing retail premises to rent?∙Location of site (transportation)∙Length of contract∙Demand for products or services∙Labor costs∙Competition∙Local workforce availableFirstly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.Secondly, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.What is important when deciding on packaging for products？∙Image∙production processThe packaging of our products is in fact a kind of advertisement for our products. So when we decide on packaging for products we must first consider if the packaging can reflect the image of our products. It must best represent the quality of our products through its design and layout which can attract our customers to buy our products. The packaging should show the distinctive features of our products so that every customer can have a better understanding of our products after just taking a look at our products. And we should make sure that the customers can identify our products immediately through the packaging.Besides, the production process decides the physical characters of your products. For example, what they are made of, metal glass or wood? Because of these characters you have to select different kind of packaging. For example being fragile your products made of glass should be packaged in a soft container which can stand the impact of collision. Your wood products should be kept in the anti-wet and anti-mold packaging. As for metal products anti-wet and anti-rust packaging is necessary. Appropriate packaging can ensure the quality of your products during the delivery.What’s important when packaging?∙image∙production process∙convenienceFirst of all, when packaging, it’s very important to choose the color, shape and design that convey the high-quality image to our customers. With special appearance, it helps make the product distinct from others and attract consumers’ attention.Second, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage. (We should also consider the transit process so that the package we design will protect the product against spoilage.Apart from these two aspects, it’s also of great importance to offer consumers convenience. Packaging should be designed in such as way to make it easier for customers to open the container and use the product.What is important when selecting staff for promotion?∙Attitude to work∙Current performance∙Personal qualitiesAttitude to work工作态度: The staff who holds a positive attitude toward work should be promoted. If a person likes his job, he will devote his heart and soul into thejob and try every effort to accomplish the task. Moreover, his hard-working might well influence the other staff and set a good example for them. The company needs such kind of spirit.Current performance (Quality of performance / work-related qualities)专业素质: You know, all staff are looking forward to promotion. The one who gets the chance should be the best one among all staff. Otherwise other staff won’t be convinced. Current performance can just tell all staff what he or she has done and can also tell the staff the reason for promotion. Then everybody will try his/her best to work hand and make some achievements.Personal qualities人品:Relevant personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these qualities can establish credibility and integrity among colleagues. The selecting staff should be as a contributor to the company and as a person of high personal standing with a capacity for leadership.Communication skills，Cooperation skillsWhat is important when considering a career change?∙Further study or training∙Opportunities for future promotion∙Salary∙Location∙Company reputationFirstly, further study or training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.Secondly, future promotion normally provides an increase in pay and status and brings you a sense of career achievement.Thirdly, Salary is not the most important thing in the world. I do think so. But without money, we’ll be in difficulties. When we can’t support our families, we will naturally consider career change.Location must betaken into account, especially for one who is married and has children. If the new job means relocation, moving to a strange city, it can be a great threat to one’s family life, and various problems will arise, such as children’s education, etc. Besides, people have to consider whether the climate, food and the culture there fit them or not.What is important when planning an advertising campaign?∙Market research∙Selecting appropriate mediaMarket research: It enables you to know what is popular in the market and what prices customers can accept. All the above are very crucial for you to decide when, where and whom you can give your advertisement.Selecting appropriate media: For example, if your new product aims to reach young people, it is a wise choice to put an advertisement on either TV or Internet, for the young are used to getting news there. Or it will be a waste of money.Pricing: After carrying out market research, we can know what the most rational price of a new product is.What is important when choosing transport for business trip?∙Convenience∙Cost-effectiveness∙ComfortFirstly, Convenience transport can help to make your trip easy, efficient and free from fatigue.Secondly, It is advisable not to choose a transport whose cost is beyond your budget, since expensive transport can even stop you from meeting your targets. You should never allow this kind of cost to ruin your whole business.Finally, Comfort means being physically relaxed and contented, free from worries and unhappiness. With comfortable transport, you can arrive well rested and ready for your work. This is vital for the success of your business.What’s important when exporting goods or services for the first time?∙Cultural differences∙Professional adviceWhen exporting goods or services for the first time ,it is very important to consider cultural differences. Cultural differs from country to country. People in different countries have different tastes and needs for goods or services. In order to cater to the tastes and needs of people in foreign countries, a company should take cultural differences into consideration when exporting goods or services for the first time. Otherwise, the goods or services won’t sell well.Professional advice is also important. Since the company has never done international business before, it may lack experience of exporting goods or services. If the company seeks professional advice, it may avoid marketing disasters which maylead to big losses. In addition, it’s also important for the company to locate a good exporting firm which can provide great assistance in selling goods or services to foreign countries.What’s important when dealing with complaints from clients?∙Offering an apology∙suggest a solution to the problemOffering an apology is the very basic level. When the clients think that they have received unfair treatments, the first thing that the company should do is to calm them down and try to keep the client. An apology is the first step and a useful method to maintain control of the situation. Offering an apology is an important gesture to show that the hosting company is fully aware of the situation and would like to take the potential responsibility for its mistakes. The complaining clients would feel that their complaints are being paid attention and may therefore be happy to proceed to the transaction with the hosting company.It is necessary to suggest a solution to the problem as well.The clients want to enter into the transaction in a good mood and with a reliable and trustworthy business partner. Apart from an apology, the client would want to have the problems and misunderstanding solved before their communication moves to the next level. If the hosting company failed or refused to suggest a solution, its sincerity of entering into the transaction would be put into doubt.What is important when setting prices for new products?∙Production costs∙Competitors’ prices∙Demand∙QualityThe first thing we must take into account is Production costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss.Competitors’ prices: If we sell our products at a lower price than our competitors, we can seize a large market share quickly. Then, large sales volume can help our company reduce production costs and achieve higher profits.Demand需求:When demand is strong, we can set high prices. When demand is weak, we can set lower price. Firms must estimate the quantities of a product that consumers will demand and then set the price for the new product.Quality质量:If the new products are of better quality and can perform more functions than competitors’, then the prices can be high.What’s important when aiming to reduce staff turnover?∙Financial incentives∙career structure∙Pleasing work environment∙flexible working hours∙trainingFirstly, financial incentives are important. Staff wants some sort of recognition for the job that they do. Correct Financial incentives plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook).Secondly, career structure is also important. Employees will remain with their employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employ ees’ fulfillment.)Thirdly, creating pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.Book 4What is important when Planning a presentation？∙Audience∙Equipment neededFirstly，You need to know who is going to be the target audience. Whether the audience know anything about the topic of your presentation, What they are interested in, and Why they come to your presentation. Once you have found out something about the target audience, you need to keep in mind their interests and needs so as to make your presentation interesting and meaningful for the target audience.Secondly, you need to decide what kind of equipment will be needed for the presentation, e.g. over-head projector; clear transparencies; computer; microphone, acoustic for the venue where the presentation will take place. Also, You need to make sure that the equipment needed will be available on the day when the presentation will take place. what’s more, you need to check that all the equipment is in good condition and works well.What is important when selecting an interpreter for a meeting with foreign clients?∙Experience∙ReliabilityFirstly, you need to select an interpreter who is experienced in interpreting for such meetings, the interpreter should have a wide knowledge about business management and familiar with the special terms and jargons for commercial negotiations, finance, law, etc. in addition, a background knowledge about the target countries also important too.Secondly, the interpreter for a meeting with foreign clients should be reliable in the following aspects: being punctual for the meetings, keeping information learned at the meetings confidential and interpreting accurately what is being discussedWhat is important when introducing a new product range onto the market?∙Timing∙advance publicityFirstly ,the introduction should be made at an appropriate time, i.e. when the market is matured for having this new product range, in other words, there will be prospective customers to buy the products. If there are any competitors who are planning to introduce similar products onto the market, then it is necessary that the introduction should be made ahead of their introduction so as to grabs much market share as possible.Secondly, advance publicity is important in that it will pave the way for the introduction, i.e. to make it known to the general public. There are different ways to implement advance publicity.-- to have a news conference to declare the introduction--to advertise on TV/radio, in newspaper/magazines--to deliver samples of the new product (delivery can be made in the streets, in supermarkets, to people’s homes etc.)What is important when aiming to improve career prospects (职业规划)?When aiming to improve career prospects, I would take three factors into account, a good reading habit, a good command of foreign languages, a further education and organic frame of the worldTo start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own opinions.Secondly, foreign language learning is becoming increasingly（有意识的替换more and more）popular in companies because it guarantees effective communication with overseas business partners.Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon(开阔眼界) would enhance your professional skills.What is important when aiming to improve career prospects?∙Reading business articles∙Learning a foreign language∙TrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.What is important when deciding how to transport goods?∙Destination∙Speed∙delivery and loading of the goods∙priceWhen you are deciding how to transport goods, the destination of the delivery is the prime element to be consideredFor the sake of (为了)convenience, various means of transportation should be adopted with regard to different distance of the delivery.Furthermore, we can not overlook speed（论点2）. A more prompt delivery means a faster turnover（此处意为流通量，注意它的其他两种意思：营业额及turnover rate员工的离职率）.On the other hand ,delivery and loading of the goods should not be neglected. If the goods are not taken care of, there could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, the company can suffer from a huge loss.And now it comes to the last point: price. Other things being equal, as long as the transport company can handle the items properly(可以用专业术语“野蛮装卸”rough handling表示),we would definitely choose the one that grants us the best offer.What is important when purchasing new machinery?∙the level of automation∙the level of automation∙quality∙safetyFirstly, When purchasing new machinery for production line(生产线), the level of automation should be considered first. Just imagine how much labor it will save if the whole processes computerized and fully automatic, that is exactly the reason why we buy new machineries: to save labor and raise efficiency.Secondly, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered（意为“负责”）.Furthermore, quality should be viewed before the purchaseFinally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade（刀片）of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case What is important when selecting a retail sales assistant?∙previous experiences∙appearance∙some basic skills and qualitiesWhen selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experiences, he or she may get a priority or privilege（优先权，特权）for the position, because as many other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearances of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with our customers is very important（论点4）. It can help us to improve our achievements and make sure we have sustainable resources for the future development.补充词汇：sales manager 销售经理sales promotion 促销sales potential 销售潜力selling profit 销售利润What is important when contacting clients by telephone?∙calling at the right time∙listen carefully∙positive and enthusiasticWhen contacting clients by telephone, we have to cover the whole range of business master in a limited time, so we have to be very brief and efficient in every minute available (论点1：在已给出的提示中：calling at the right time比较难拓展，需尽量扯到我们熟悉的或常识性的话题，即说话要简洁、有效). As a matter of fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, you should make sure that you that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point.Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listenerThirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to (论点4), such as do not hang up first. We often say that the details determine whether you will succeed or fail(细节决定成功还是失败). Note that the details can help a lot to solve the problems effectively.What is important when managing change?∙clear objective∙communication∙Technology and qualified personnel.In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight）.In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint （蓝图）of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable（不可避免的）way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of enterprises and they are the software and hardware that drive the enterprise to work in a full speed (全速进行）. Without them, it is hard to keep pace with the time.The last but not the least, creativity is also important (论点4). Even a single innovative idea may be capable of helping an enterprise to take the lion’s share in the market.What is important when considering setting up a staff canteen?∙Employees' opinions.∙Cost∙financial situationWith respect to setting up staff canteens, I suggest that we should be aware of the following four factors.First of all, I think we should listen to the employees' opinions. If most of the employees agree to setting up a canteen and the company can afford the expenditure. I think the company should not refuse to setting up a canteen. Facilitating employees will finally benefit the company. To consider their opinions is to respect their interests.Secondly, It is necessary for the company to consider the expenditure of setting up a new canteen. Because the company needs profit to sustain itself run. The company can also strive for investment from others. Make sure setting up the canteen is beneficial to employees and companyWhat is important when working as a teacher ?∙sharing expertise∙deciding responsibilities∙monitor the studentsWhen working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to （依靠，求助于~~~）the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibilities of his/her fellowman. In this case, it is better to tackle with（与do with, deal with, cope with同义）the whole thing in an organic way rather than on a piecemeal（七零八碎的）basis. In other words, the person on the teaching position should be crystal clear（又一次碰到，意为完全明白，十分清楚）of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed by the supervisor and simultaneously to invoke the creative spirit out of them（论点4）. In this way, we can improve the behavior pattern of the students and make full use of their potentialities.What is important when negotiating a contract with a customer?∙customer’ needs∙available budgetIf I am negotiating a contract with a custom er, I will firstly take the customer’ needs into consideration. The reason is very simple: it is the basis of the undergoingnegotiation; we are sitting around the negotiating table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussing and bargaining won’t make any sense. That’s why it is an international practice（国际惯例）to consider about the budget first and reasonable design of the contract comes after that.Besides the abovementioned points, long-term cooperation is also an essential element（谈判中既要考虑到short-term profits, 又要考虑到long-term relationship）. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable (favorable price优惠价格), or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle（不变的原则）to honor the contract and maintain commercial integrity.。
高级口译教程经典背诵版之礼仪演讲
高级口译教程经典背诵版之礼仪演讲UNIT TWO A CEREMONIAL SPEECHTEXTPASSAGE ONE汉译英：1．副总统阁下，威廉斯夫人：贵宾们：女士们，先生们：Your Excellency Vice President and Mrs. Williams, Our distinguished guests,Ladies and Gentlemen:2．我为能在此设宴招待威廉斯副总统和夫人以及其他贵宾而深感荣幸和愉快。
It is my privilege and great pleasure to host this banquet in honor of VicePresident and Mrs. Williams and other distinguished guests.3．愿借此时机向各位来宾表示热烈的欢送。
I would avail myself this opportunity to extent my warm welcome to you all.4．我的心情可以引用孔子在论语中的一句话来表示：有朋自远方来，不亦乐乎？A remark the Analects of Confucius best expressed what I feel now, 〞It is such a delight that I have friends visiting from afar.〞5．显而易见，威廉斯副总统的这次访问说明了阁下愿意继续推进我们两国之间友好合作关系的决心。
Evidently, Vice President Williams’ current visit has demonstrated hisExcellency’s determination to further enhance the friendly and cooperativerelations between our two countries.6．我深信，两国高层领导人之间的频繁互访，不仅有助于我们两国之间关系的改善，而且还有助于亚太地区，乃至整个世界的和平和稳定。
BEC中级-口语第二部分
（二）小演讲本部分考试为小演讲。
每个考生分别会得到一张带有三个不同题目的卡片，每个考生的题目都不相同。
三个题目各有侧重点，其中一个题目适合商务经历有限的考生，一个题目适合略有商业经验的考生，还有一个题目适合比较熟悉商业某领域运作的考生。
因此考生应当认真审题，以选择适合自己的那一个题目。
考生选完题后准备一分钟，然后根据题目要求和所附有的两三点提示作一分钟的简短发言。
每个考生做完发言之后另外一位考生要根据他刚才的发言对其提出一个问题。
这一部分所涉及的范围相当广泛，但大多数与商务有关，考生应注意商务运作中各环节具体操作的重要性及其原因，如公司员工参加培训班的重要性应当从哪些角度去分析、选择公司驻地应有哪些重要性等。
1. 应试技巧：（1）充分利用准备时间，仔细审题，罗列自己的主要观点和论点。
（2）演讲结构要完整，引题，观点陈述和结尾要清晰，衔接自然，有逻辑性。
（3）论点论据要充分，将论点充分展开，不可一味的重复论点。
（4）如果想不到更多的论点，在一分钟之内能就一方面发挥拓展开来也可以得到理想成绩。
因此，考生在这部分的观点论述不见得要面面俱到，只要能够清晰明了、有理有据地去表达即可。
2. 考试演示考题：A. What is important when...?Motivating staff• financial benefits• career development opportunitiesB. What is important when...?Satisfying customers• a good after-sales team• more communication with customers参考答案：Sample A:Well, I'm very interested in this topic -- what's important when motivating staff. Personally, I think there are three main important factors: financial benefits, career development opportunities and an easy-going boss.Firstly, the financial benefits should be the most important factor. They may include good salary, bonus and other perks. As we know, most people work to live instead of working for fun. And also as the saying goes, money can make the mare go, so money is very important in motivating staff. Secondly, career development opportunities are quite important. Actually, there is nobody who does not want to be promoted. If staff cannot see any good career prospects, they will probably quit the job. Finally, an easy-going boss is also important. Nobody wants to work with a difficult boss.To sum up, financial benefits, career development opportunities and an easy-going boss are important in motivating staff.Sample B:Well, I'd like to talk about the important factors that contribute to customers' satisfaction.First of all, we need a group of excellent after-sales service team. It is true that it is not easy to meet the needs of every customer, but our responsibilities involve handling customers' complaints and trying every means to solve their problems. In order to have an efficient group of after-sales service team, we must organize some staff training courses. In addition, we need to carry out surveys on customers about whether they are satisfied with our products and in what aspects they are dissatisfied. Based on the result of the surveys, we can make improvement.In a word, more communication with customers and a good after-sales team can help improve customer service.3. 实用表达法（1）引出话题第二部分的考题一般都是以What is important when…引出的，问的是做…时要考虑的因素。
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BEC高级口语考试第二部分：小演讲1.第二部分考试形式（Test format of Part 2）在笫二部分BEC 口语考试中，考官将同时发给两名考牛一张不同的试题卡、一支铅笔和一张白纸。
试题R上印有三个与商务活动有关的备选话题。
两名考生从口己的试题R中选择一个话题同时进行准备，其间可以用铅笔在纸上记录发言提纲。
一分钟示，由考官任意指定一名考住首先就其选定的话题做一分钟的演讲。
该考牛的演讲结束后，另一名考牛必须对这名考生刚才的演讲提出一至两个问题（通常为一个问题），然后该考生就问题作答。
在听的过程中，另一•名考牛•可以使用铅笔记录。
随后，另一名考牛重复上述过程。
这部分考试涉及的话题十分广泛，具体包括：advertising （广告），career planning （职业构划）.communications （沟通），customer relations （客户关系），finance （金融财务），health a nd safe ty （健康和安全）.man agcme nt （pcrso nn el, product! on, tra nsport, etc.）（人事、生产、运输等管理）,marketing （市场营销），recruitment （招聘）,sales （销售）, technology （技术），training （培训）,business travel （商务旅行）等等。
2.应试建议（Tips on how to cope with Part 2）For the speech在这部分考试中，考生须就某个话题独立发表意见，做一个为时一分钟的小型演讲。
据统计，一个人在正常语速下，一般一分钟可以说100 ~ 120个单词。
也就是说，一分钟演讲相当于讲十个中等长度的句子。
乍一看，讲十个句子的难度并不大，关键在于要在一分钟内把个人观点讲清楚，既要做到言Z有物，又耍注意条理清晰。
针对该部分口试的应试，笔者提出如下应试建议：（1）B e quick in choosing one of the topics.需耍注意的是，考官将试题卡发给考生以后，就按动秒表开始计吋，考生读题、选题的时间都是计算在一•分钟之内的。
因此拿到试题卡后，考生必须立刻以最快的速度阅读完三个备选话题，尽快选定一个口己最熟悉、最有把握的问题作为演讲主题，开始准备，这个过程最多不能超过10秒钟。
经常有考生在三个选题之间犹豫不决，等到选好主题时，己经过去了半分钟。
这样不仅占用了准备的时间，也对考生的心理状态非常不利。
由于BEC中级的大部分考生是大学在校生，都没有涉入商界，因此他们对大部分口语考试题冃的陌生程度是相同的。
在这样的前捉下，如果考生花费过多的时间在犹豫该选择哪个题目上，会显得尤为得不偿失，让自己的准备时间不能充分利用。
因此，选题时一定不要过多犹豫。
（2）C learly understand the task.一部分考生在这部分表现一般的一个重要原因是没有清楚理解题U的意思，导致思路定向偏离题目要求的方向。
试看下面这个小型演讲题目：A . Computer : the chief uses of computer you know about有的考生在回答这个问题吋，列数了若干公司运用计算机进行管理或产站研发的好处, 诸如：提高工作效率、规范产品设计流程、更周到的客户服务，等等，但是任何一个展开的观点都与题目的内涵不相吻合，这就是没启清晰了解题Id任务要求造成的示果。
这一题目，虽然没有运用高级口语笫二部分常规的提问句型，也即没有运用“howto…” 和“the importance of…to…”这两个常规提问句型，但是，我们把题冃翻译成汉语就知道了题目的内涵到底是要问什么内容：“你所知道的计算机的主要用途”。
那么这一题目,不外乎就是询问"How is computer used in the workplace,?0很显然,考生展开白勺三个分论点（to enhance work efficiency; to standerrdize product design process; to perfect customer service）更适合回答"the imp ortance of computer to companies”。
因此，考牛认真审题，把握题目捉问的内涵，是口语考试表现出色的关键。
(3)Your ideas should be well-organized and logically ordered.观点陈述得清晰与否，以及前后的逻辑性排序，是要靠一些外在的语言标识符來实现的，也即合理的语言转接词汇的使用，比如：in the first place, in the second place, in the third place; first, secondly, lastly.(1)Speak in a clear and natural manner.口语考试不是背诵考试，因此在所有环节中，考生的语调都要保持在一个适中的说话的语速和音高。
语速过快和音高过高都是背诵的表达特点。
(2)The talk is supposed to be given an appropriate length.第二部分考试很重要的一个方而就是要让自己的演讲时间不要少于一分钟或超过一分钟。
这一点乍看起来冇点难度，但若严格按照本帖建议的方式安排思路，并仇在考前予以适当的实战训练，还是可以做到的。
(3)Make ful 1 use of the one-minute preparation time: taking notes of the key points. -吩钟的准备时间内，10秒钟用于选题，而在余卜•的50秒时间内，考生应当针对所选择的话题，集中梢力构思演讲的捉纲，并用铅笔在纸上快速记录下自己想到关键词，以备说的过程中作为提示。
在这一环节考生应当直接用英语思考和记录，这样不仅可以节省时间，还相当于在头脑屮打了一遍腹稿，做了一次模拟演讲。
如果采用下面讲到的1+3+1模式，则只需在纸上简单列出首尾句和中间的三个分论点，以及每个分论点后面列出能想到的支撑点即可。
记录时，应当快速、简略，以单词或短语为佳，切忌罗列长彳氏如想到同义词，不妨也将其列出，因为口语考核标准屮有一个很重要的方面就是词汇使用的多样性(range of vocabulary)□ 一分钟的准备时间虽然短暂，但也足以让考生对自己的演讲思路进行粗略的构思。
(4)Adopt the pattern of 1+3+1.这里所说的1+3+1模式中的各个数字分别代表的是：1: opening sentenee / thesis statement3: main arguments + supporting details1: concluding sentence一分钟的演讲虽然非常简短，但不能因此忽略了演讲的逻辑结构和完整性，这也是考官评分的一项重耍考核依据。
1+3+1模式是指在演讲的开头使用一个总起句，结尾使用一个小结句，中间分三个分论点，至于每个分论点由儿句话支掠，可视该分论点的重要性、自己现场所能想到的支撑句和时间的占用情况酌情而定。
通过这种结构组织起来的演讲, 思路清晰，结构完整，比重均衡，重点突出，与商务环境下的简短陈述非常接近，可以给考官留下深刻的印象。
由于总起句和小结句的句式-般都大同小界，可以通过考前的准备熟练掌握，因此，采用“1+3+1”结构时，考主只需对中间的分论点部分有的放矢地进行准备，更易于从整体上宏观把握演讲的布局，不至于头重脚轻。
在演讲吋，最后的小结句可冇可无，考生可以借此控制发言时间，灵活掌握。
如果准备的分论点都讲完了，主考官还未叫停，则说明还没有说满一分钟，则可以加上小结句。
如杲在讲小结旬之前主考官己经叫停，则说明内容己经非常充实，不必再添加小结句。
我们先來看一个非商务英语的例子，以掌握这一模式的运作形式：Why did you choose to go to college after you finish your high school studies?Thesis statement:I came to college because I want ①to gain more knowledge, ②to make more friends,and ③to fulfill my parents, dream.从这个主题观点我们不难看出，下面的展开陈述必然围绕①②③三个分论点來纽织支撑句。
第一点的支撑句可以包括“现代社会知识的重要性”、“掌握更多的专业知识是提高就业竞争力的先决条件”等等。
第二点的支撑句可以包括“朋友让我的生活更丰富多彩、更有意义”、“从朋友那里可以学得书本上学不到的知识”等等。
笫三点的支撑句则可从对父母尽义务的角度切入，陈述“口己选择上大学不仅仅是我口己一个人的事情，它承载着父辈的期望”。
说者这样娓娓道来，既有理性的思考，也有感性的领悟，让听者自然心诚悦服。
Concluding sentence:Tn conclusion, such factors as ①my thirst for knowledge, ②my desire to meet more people, and ③my filial piety have combined to drive me into this ivory tower.结尾句如果能够做到这样捲辞，则充分体现了说者的语言掌控力：开首句的不定式结构换成了结尾句里的名词短语；开首句的以“I”为主语的句子结构，换成了结尾句里的"such factors as…”做主语;开首句里的"college”换成了结尾句里的"ivory tower”, 川到了一个英语的常川修辞“隐喻（metaphor）"0这个例子虽然是非商务英语环境的例子，但从中我们可以清晰看到1+3+1模式的运作，很值得考牛在BEC高级口语第二部分考试中组织语言结构时借鉴。
下面我们来看一个真实的BEC高级口语考试的例了。
A . Computer : the chief uses of computer you know aboutB . Advertising : how to develop an advertising programC. Product development : how to decide whether to launch a new product某考生阅读该题卡后，决定选择自己最熟悉的领域一广告（Advertising）作为演讲主题。