MBA必修课《管理沟通》英文版课件chapter4
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MBA必修课《管理沟通》英文版课件chapter1
Part IV preparing reports and oral presentations
Chapter 10 planning business reports and proposals
Chapter 11 writing business reports and proposals
Upward flow: executives depend on lower-level employees to furnish them with accurate, timely reports on problems, emerging trends, opportunities for improvement, grievances, and performances.
International communication helps employees do their jobs, develop a clear sense of the organization’s mission, and identify and react quickly to potential problems.
When working in tearify, confirm, give feedback, explore ideas, and credit others.
Communication in organizational
settings
Outsiders may form an impression of your organization on the basis of the subtle, unconscious clues you transmit through your tone of voice, facial expression, and general appearance.
管理沟通的基础知识(ppt 59页)(中英文).PPT
Natures of MC
Media: language or letters; Content: Information, Thoughts, Emotion,
Aspects, Attitude etc; Philosophy greatly influences the
understanding of motive, behavior and goal; Special barriers: Information disorder, Philosophy elements (preference, background, experiences and value).
二、管理沟通的过程 Process of MC
图1.1 管理沟通的过程
三、管理沟通要素（Elements of MC）
信息源 Information Source (Who is initiating
action?)
听众 Audience (positive, neutral, or negative ; key or
管理沟通的基础知识(ppt
单击此处59编页辑)(中母英版文标) 题样式
单击此处编辑母版副标题样式
Introduction Communication Strategy Effective Listening Making Presentations Negotiating Interviewing Running Meetings Writing
松下幸之助：“伟大的事业需要一颗真诚的心与 人沟通。”
乔丹与皮蓬：“我们两个人在场上的沟通相当重 要，我们相互从对方眼神、手势、表情中获 取对方的意图，于是我们传、切、突破、得 分；但是，如果我们失去彼此间的沟通，那 么公牛的末日来临了。”
MBA必修课《管理沟通》英文版课件chapter 1精品资料
Part III writing letters, memos, e-mail, and other brief messages
Chapter 7 writing routine messages Chapter 8 writing bad-news messages Chapter 9 writing persuasive message
Learning objectives: (1) Explain what effective communication is and highlight five
characteristics of effective business messages (2) Discuss three developments in the workplace that are
Characteristics of effective business messages
Provide practical information: Give facts rather than impressions Clarify and condense information State precise responsibilities Persuade others and offer recommendations
Part I understanding the foundations of business communication
Chapter 1 achieving success through effective business communication
Chapter 2 communicating in teams and mastering listening, nonverbal communication, and business etiquette skills
MBA必修课《管理沟通》英文版课件chapter 1
Part IV preparing reports and oral presentations
Chapter 10 planning business reports and proposals
Chapter 11 writing business reports and proposals
intensifying the need to communicate effectively (3) Describe how organizations share information internally and
externally (4) List eight ways the internet facilitates business communication (5) Define the six phases of the communication process (6) Identify and briefly discuss five types of communication barriers (7) Discuss four guidelines for overcoming communication barriers (8) Explain the attributes of ethical communication, and
Part III writing letters, memos, e-mail, and other brief messages
Chapter 7 writing routine messages Chapter 8 writing bad-news messages Chapter 9 writing persuasive message
MBA必修课《管理沟通》英文版课件chapter 4
• Use less than a quarter of your time for writing your document.
3. Concise: every message you prepare should be as short as it can be without detracting from the subject.
What is the three-step writing process
• Planning • Writing • completing
Completing
• Revise the message: evaluate content and review readability; then edit and rewrite for conciseness and clarity.
• Produce the message: use effective design elements and suitable delivery methods.
• But, making your business messages interesting does not mean using the dramatic techniques of creative writing.
Understanding the three-step
writing process
Planning business messages
4. Identify five ways to satisfy your audience’s information needs
5. List the factors to consider when choosing the most appropriate channel and medium for your message.
3. Concise: every message you prepare should be as short as it can be without detracting from the subject.
What is the three-step writing process
• Planning • Writing • completing
Completing
• Revise the message: evaluate content and review readability; then edit and rewrite for conciseness and clarity.
• Produce the message: use effective design elements and suitable delivery methods.
• But, making your business messages interesting does not mean using the dramatic techniques of creative writing.
Understanding the three-step
writing process
Planning business messages
4. Identify five ways to satisfy your audience’s information needs
5. List the factors to consider when choosing the most appropriate channel and medium for your message.
管理沟通英文课件 (4)
In My Organization . . .
“Unethical behavior that results in personal gain is reprimanded”
n Agree: 68% n Undecided: 23% n Disagree: 09%
In My Organization . . .
oriented.
n Assumptions: general and descriptive.
பைடு நூலகம்
Making Moral Judgments
n Moral Awareness n Moral Imagination n Moral Identification and Ordering n Moral Evaluation
BusinessWeek, June 19, 2006
In My Organization . . .
“Discussion of ethical / unethical conduct is encouraged”
n Agree: 46% n Undecided: 28% n Disagree: 26%
n Rights
n Justice
The Nature of Moral Judgments
n Normative judgments:
Conclusions involving values.
n Non-normative judgments:
Conclusions that are value-neutral.
n They override self-interests. n They are based on impartial
管理沟通课件全部英文版奥罗克著第四版2014年
Management communication skills are critical for leaders to motivate and engage employees, convey direction and expectations, and create a positive work environment.
Different cultures have different communication styles, such as direct vs. indirect communication, and high-context vs. low-context communication.
Understanding and respecting cultural differences is essential for effective communication within an organization.
01
02
03
Strategic Communication
要点三
Strategic communication is the process of planning, implementing, and evaluating communication activities that align with organizational goals and objectives.
Communication processes such as brainstorming, consensus building, and conflict resolution are integral to the decision-making process.
MBA必修课《管理沟通》英文版课件chapter 1
Part II applying the three-step writing process threeChapter 4 planning business message Chapter 5 writing business messages Chapter 6 completing business mesmployment messages and interviewing for jobs Chapter 14 writing resumes and application letters Chapter 15 interviewing for employment and following up
Contents in brief
Part I understanding the foundations of business communication Part II applying the three-step writing process threePart III writing letters, memos, e-mail, and other brief messages Part IV preparing reports and oral presentations Part V writing employment messages and interviewing for jobs
Part IV preparing reports and oral presentations Chapter 10 planning business reports and proposals Chapter 11 writing business reports and proposals Chapter 12 completing formal business reports and proposals Chapter 13 planning, writing, and completing oral presentations
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• Informal methods of gathering information will probably be sufficient for most brief business messages.
1. Reading reports and other company documents. 2. Chatting with supervisors, colleagues, or customers. 3. Asking your audience for input. The key to satisfying
your audience’s information needs is finding out what questions your audience has and then providing answers that thorough, accurate, ethical, and pertinent.
1. Is your purpose realistic? 2. Is this the right time? 3. Is the right person delivering your message? 4. Is your purpose acceptable to your
organization?
6. Discuss six ways you can establish a good relationship with your audience.
•
Understanding the three-step writing process
• Your message must be livelier, easier to read, more concise, and more interesting than ever before.
another; some compose very quickly and then revise; others revise as they go along. • However, to communicate effectively, you must ultimately complete all three steps.
•
Define your purpose
• To determine the specific purpose, think of how the audience’s ideas or behavior should be affected by the message.
• Defer a message, or do not send it at all, if it is not worth pursuing.
• Proofread the message: review for errors in layout, spelling, and mechanics.
•
How does the three-step writing process work?
• As a general rule, try using roughly half your time for planning-for deciding on your purpose, getting to know your audience, and immersing yourself in your subject matter.
• Be certain that the information you provide is accurate and that the commitments you make can be kept.
• There is no point in answering all your audience’s questions if the answers are wrong.
•
Develop an audience profile
• You must learn about the members of your audience before you can adjust your message to their needs.
1.Who is your primary audience? 2. How big is your audience? 3. What is your audience’s composition? 4. What is your audience’s level of
• Gather information: through formal or informal research methods.
• Adapt to the audience: choose the right channel and medium; then establish a good relationship with your audience.
•
Writing
• Organize the information: define your main idea, limit the scope, group your points, and choose the direct or indirect approach.
• Compose the message: control your style through the level of formality and conversational tone. Choose your words carefully so that you can create effective sentences and paragraphs.
•
Define your purpose
• Your general purpose may be to inform, to persuade, or to collaborate.
• Your specific purpose may be straightforward such as placing an order or communicating survey responses, or it may be more encompassing such as convincing management to hire more part-time employees during the holiday season.
• Use less than a quarter of your time for writing your document.
• Then use more than a quarter of your time for completing the project so that you don’t neglect important final steps such as revising and proofing.
understanding? 5. What is your audience’s probable
reaction?
•
Gathering your information
• The process of gathering information can be formal or informal.
•
How does the three-step writing process work?
• Remember that the writing process is flexible. • Effective communicators may not necessarily
complete the steps in 1-2-3 order. • Some jump back and forth from one step to
• Your message must be: 1. purposeful: business message provide
information, solve a problem, or request the resources necessary to accomplish a goal. 2. Audience-centered: help audiences understand an issue, ask them to collaborate on accomplishing a goal, or persuade them to take some action. 3. Concise: every message you prepare should be as short as it can be without detracting from the subject.
• Include any additional information that might be helpful, even though the requester didn't specifically ask for it.
•
Provide all required information
MBA必修课《管理沟通 》英文版课件chapter4
2020年5月25日星期一
Planning business messages
4. Identify five ways to satisfy your audience’s information needs
5. List the factors to consider when choosing the most appropriate channel and medium for your message.
• But, making your business messages interesting does not mean using the dramatic techniques of creative writing.
1. Reading reports and other company documents. 2. Chatting with supervisors, colleagues, or customers. 3. Asking your audience for input. The key to satisfying
your audience’s information needs is finding out what questions your audience has and then providing answers that thorough, accurate, ethical, and pertinent.
1. Is your purpose realistic? 2. Is this the right time? 3. Is the right person delivering your message? 4. Is your purpose acceptable to your
organization?
6. Discuss six ways you can establish a good relationship with your audience.
•
Understanding the three-step writing process
• Your message must be livelier, easier to read, more concise, and more interesting than ever before.
another; some compose very quickly and then revise; others revise as they go along. • However, to communicate effectively, you must ultimately complete all three steps.
•
Define your purpose
• To determine the specific purpose, think of how the audience’s ideas or behavior should be affected by the message.
• Defer a message, or do not send it at all, if it is not worth pursuing.
• Proofread the message: review for errors in layout, spelling, and mechanics.
•
How does the three-step writing process work?
• As a general rule, try using roughly half your time for planning-for deciding on your purpose, getting to know your audience, and immersing yourself in your subject matter.
• Be certain that the information you provide is accurate and that the commitments you make can be kept.
• There is no point in answering all your audience’s questions if the answers are wrong.
•
Develop an audience profile
• You must learn about the members of your audience before you can adjust your message to their needs.
1.Who is your primary audience? 2. How big is your audience? 3. What is your audience’s composition? 4. What is your audience’s level of
• Gather information: through formal or informal research methods.
• Adapt to the audience: choose the right channel and medium; then establish a good relationship with your audience.
•
Writing
• Organize the information: define your main idea, limit the scope, group your points, and choose the direct or indirect approach.
• Compose the message: control your style through the level of formality and conversational tone. Choose your words carefully so that you can create effective sentences and paragraphs.
•
Define your purpose
• Your general purpose may be to inform, to persuade, or to collaborate.
• Your specific purpose may be straightforward such as placing an order or communicating survey responses, or it may be more encompassing such as convincing management to hire more part-time employees during the holiday season.
• Use less than a quarter of your time for writing your document.
• Then use more than a quarter of your time for completing the project so that you don’t neglect important final steps such as revising and proofing.
understanding? 5. What is your audience’s probable
reaction?
•
Gathering your information
• The process of gathering information can be formal or informal.
•
How does the three-step writing process work?
• Remember that the writing process is flexible. • Effective communicators may not necessarily
complete the steps in 1-2-3 order. • Some jump back and forth from one step to
• Your message must be: 1. purposeful: business message provide
information, solve a problem, or request the resources necessary to accomplish a goal. 2. Audience-centered: help audiences understand an issue, ask them to collaborate on accomplishing a goal, or persuade them to take some action. 3. Concise: every message you prepare should be as short as it can be without detracting from the subject.
• Include any additional information that might be helpful, even though the requester didn't specifically ask for it.
•
Provide all required information
MBA必修课《管理沟通 》英文版课件chapter4
2020年5月25日星期一
Planning business messages
4. Identify five ways to satisfy your audience’s information needs
5. List the factors to consider when choosing the most appropriate channel and medium for your message.
• But, making your business messages interesting does not mean using the dramatic techniques of creative writing.