Introcution-to-Business-商学导论PPT-IB06
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intruduction to business 商学导论 青旅创业
More competitors The sizes of youth hostel are small and they locate separately Providing >demanding There are a lot of tourism alternatives Discounted tickets for traveling
Superiority
Opportunity
Weakness Threat
SUPERIORITY
1、Great sense of achievement and the passion of having your own business 2、Low rents Low cost 3、To have certain human resources 4、Certain brand image and effect shape enterprise culture 5、Partnership :share risks, more funding , more skill 6、Direct strategic direction goal 7、Perfect manage system 8、High market share in traveling industry
Strong economic growth
more customers
and Increase prC CONDITIONS The basic
will be increase
cost of travel was operating costs WHICH MAY INFLUENCE THE the BUSINESS increase , people will
第八章管理学Introcution_to_Business_商学导论PPT_IB08
IB-CHAPTER8
17
Conflicts of Interest within the Board
•
eBay’s corporate governance guidelines include the following:
•
“The Board should be composed of directors who are chosen based on integrity, judgment, and experience. The directors should have high-level managerial experience to deal with complex problems. They should represent the best interests of the shareholders”
•
IB-CHAPTER8 7
Narrow & Wide Span of Control
IB-CHAPTER8
Exhibit 8.3
8
Line versus Staff Positions
Line positions: job positions established to make decisions that achieve specific business goals • Staff Positions: job positions established to support the efforts of line positions • Line organization: an organizational structure that contains only line positions.
Introcution-to-Business-商学导论PPT-IB12
Research & Development
Improvements Patents
Copyright © 2007 South-Western. All rights reserved.
Creating and Pricing Products
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
The Key Decisions in Running a Business
Copyright © 2007 South-Western. All rights reserved.
Creating and Pricing Products
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Product Differentiation
Design Packaging Branding
Copyright © 2007 South-Western. All rights reserved.
Creating and Pricing Products
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Creating and Pricing Products
Product Mix
Copyright © 2007 South-Western. All rights reserved.
Creating and Pricing Products
Introcution-to-Business-商学导论-IB
• Differentiate among the types of compensation that firms offer to employees.
• Describe the skills of employees that firms develop.
• Explain how the performance of employees can be evaluated.
5. When a firm attempts to fill job openings with persons it already employs, it is engaging in:
a. intrapreneurship b. internal recruiting c.entrenchment
• For one or two of the tasks, list a skill that the candidate would need.
• Develop a behavioral question for that skill.
Copyright © 2004 South-Western. All rights reserved.*
11–4
Quiz
1. Name
2. One task of human resource planning is recruiting true/false?
3. The overall performance of most employees is based on multiple criteria true/false?
• Internal/external
Copyright © 2004 South-Western. All rights reserved.*
• Describe the skills of employees that firms develop.
• Explain how the performance of employees can be evaluated.
5. When a firm attempts to fill job openings with persons it already employs, it is engaging in:
a. intrapreneurship b. internal recruiting c.entrenchment
• For one or two of the tasks, list a skill that the candidate would need.
• Develop a behavioral question for that skill.
Copyright © 2004 South-Western. All rights reserved.*
11–4
Quiz
1. Name
2. One task of human resource planning is recruiting true/false?
3. The overall performance of most employees is based on multiple criteria true/false?
• Internal/external
Copyright © 2004 South-Western. All rights reserved.*
商务导论Chapter .ppt
Business and You
If you wanted to set up a restaurant near HUST Rong Cheng College, what kind of restaurant are you going to set up? What kind of food are you going to serve?
Every day you make choices about how you will spend your resources to satisfy your needs and wants. You can make the most of your resources by making the best choices about what to buy.
How to Define Business
Business is any commercial activity that seeks profit by
providing goods and services to others in exchange for money.
Profit is the money left over after a business has paid
customers.
Competition is possible because companies have the freedom to produce the products they think will be the most profitable. Buyers can compete to find the best products at the lowest prices.
Introcution-to-Business-商学导论PPT-IB06
Internet makes the process easier • Some useful websites: p167
•
2017/12/28
IB-CHAPTER6
4
Resources Available to Assist Entrepreneur
•
•
•
SBA: The Small Business Administration web site provides many resources related to creating a small business Yahoo !: Yahoo ! Small Business Site – a good place to find links for more information American Express: American Express Small Business Site /smallbusin ess provides much information and links that can help during start up.
2017/12/28 IB-CHAPTER6 18
Key Advantages
•
Produce products efficiently
– efficient management of HR – efficient management of production process
•
Produce Higher-Quality Products
2017/12/28
IB-CHAPTER6
5
Entrepreneurship
- Profit Potential
Introcution-to-Business-商学导论PPT-IB13
channel integration.
IB-CHAPTER12
2
Key Terms
• direct channel 直接（销售）渠道 • exclusive distrubtion 独家经销 • full-service retail store 全方位服务的零售商店 • independent retail store 独立/自营零售商店 • intensive distribution 集约性经销，密集分销 • market coverage 市场覆盖密度，市场覆盖面 • marketing intermediaries 经销中间人 • merchants 批发商 • one-level channel 一级（销售）渠道 • selective distribution 选择性经销
Information
Promotion
Credit
IB-CHAPTER12
Displays
15
Vertical Integration
• Two or more levels of distribution are managed by a single firm.
• This strategy can be used by retailers or manufacturers.
Part V: Marketing
13
Distributing Products
Learning Objectives
1. Explain advantages and disadvantages of direct distribution channel.
2. Identify factors that could determine optimal channel of distribution.
IB-CHAPTER12
2
Key Terms
• direct channel 直接（销售）渠道 • exclusive distrubtion 独家经销 • full-service retail store 全方位服务的零售商店 • independent retail store 独立/自营零售商店 • intensive distribution 集约性经销，密集分销 • market coverage 市场覆盖密度，市场覆盖面 • marketing intermediaries 经销中间人 • merchants 批发商 • one-level channel 一级（销售）渠道 • selective distribution 选择性经销
Information
Promotion
Credit
IB-CHAPTER12
Displays
15
Vertical Integration
• Two or more levels of distribution are managed by a single firm.
• This strategy can be used by retailers or manufacturers.
Part V: Marketing
13
Distributing Products
Learning Objectives
1. Explain advantages and disadvantages of direct distribution channel.
2. Identify factors that could determine optimal channel of distribution.
Introcution to Business 商学导论PPT IB09
9
PartPart III Management III: Management
9 Improving Productivity & Quality
Introduction to Business 3e Introduction to Business
Jeff Madura
Jeff Madura
Learning Goals
9–8
Resources Used for Production
One
Human Resources (type, number and skill level of employees) Materials are transformed by human resources into a final product. Other Resources (building, machinery, equipment, technology, etc.)
9–5
Key Terms
production schedule生产计划 program evaluation and review technique (PERT)规划评估与复核法 quality control质量控制 quality control circle质量控制圈 ，品管圈 reengineering再造 restructuring重组 ，改造 routing路线 ，途径 sampling取样 ，抽样 scheduling进度安排
9–18
Outsourcing
Reasons for outsourcing
Cost Savings Focus on Core Business Cost Restructuring. Outsourcing offers a move
PartPart III Management III: Management
9 Improving Productivity & Quality
Introduction to Business 3e Introduction to Business
Jeff Madura
Jeff Madura
Learning Goals
9–8
Resources Used for Production
One
Human Resources (type, number and skill level of employees) Materials are transformed by human resources into a final product. Other Resources (building, machinery, equipment, technology, etc.)
9–5
Key Terms
production schedule生产计划 program evaluation and review technique (PERT)规划评估与复核法 quality control质量控制 quality control circle质量控制圈 ，品管圈 reengineering再造 restructuring重组 ，改造 routing路线 ，途径 sampling取样 ，抽样 scheduling进度安排
9–18
Outsourcing
Reasons for outsourcing
Cost Savings Focus on Core Business Cost Restructuring. Outsourcing offers a move
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Change Flexibility
2017/12/28 IB-CHAPTER6 9
• •
Competition
Market share: a firm’s sales volume as a percentage of the total sales in a specific market • Limited competition: easier to increase market share, (higher price), more revenue • Intense competition, market share may decline, lower price, less revenue
2017/12/28
IB-CHAPTER6
20
SWOT Analysis
•
Firms use SWOT analysis to develop a competitive advantage
– Assess strengths and weaknesses – Identify opportunities and threats – Use strengths to capitalize on opportunities & reduce exposure to threats.
2.
3.
4. 5.
Explain how to develop a business plan
Identify risks of a business & explain how to manage them
IB-CHAPTER6 2
2017/12/28
Key Terms
initiative • segments • market share • business plan • economies of scale • business risk
Part II: Starting a New Business
6
Entrepreneurship and Business Planning
Learning Goals
1.
Identify advantages & disadvantages of being an entrepreneur & creating a business Identify market conditions that should be assessed before entering a market Explain how to develop a competitive advantage
2017/12/28 IB-CHAPTER6 18
Key Advantages
•
Produce products efficiently
– efficient management of HR – efficient management of production process
•
Produce Higher-Quality Products
•
Expenses of Web-Based Business
– cost of developing a website & installing a shopping cart system – cost of screening credit card payments – cost of paying a website firm monthly fee – cost of paying marketing expenses to increase its visibility to customers
•
2017/12/28
IB-CHAPTER6
3
Creating a New Business
•
Small businesses are created by entrepreneurs who
– have a business idea & – willing to invest their own money to back the idea
• • • • • •
•
2017/12/28
IB-CHAPTER6
17
Developing Competitive Advantage
•
Ways to maintain or increase market share: ONE of FOUR
– Low-cost production – Better quality than competitors – Product differentiation – Technological Advantage (Revise for GLOBAL Markets)
•
2017/12/28
IB-CHAPTER6
10
Competition
2017/12/28
IB-CHAPTER6
11
Segmented market
• by types of customers • by quality
2017/12/28
IB-CHAPTE
Labor Costs Unions
2017/12/28
IB-CHAPTER6
13
Regulatory Conditions
state/government regulations • especially restrictive regulations • industry regulations
IB-CHAPTER6
Exhibit 5.1
16
Industry Research
•
After tracking pet industry statistics for more than a decade, The American Pet Products Manufacturers Association (APPMA) released new figures today proving the pet industry is leading the pack. Pet spending has more than doubled from $17 billion in 1994 to a projected $35.9 billion for 2005. And, according to the U.S. Census Bureau, the pet industry is now the seventh largest retail segment in the country*. In 2005, Americans’ spending on pets is projected to be higher than ever: · $14.5 billion for food · $8.8 billion for supplies and O-T-C medications · $8.6 billion for veterinarian care · $1.6 billion for live animal purchases · $2.4 billion for other services Pet spending in 2004 was even more successful than projected, with total sales coming in at $34.4 billion. This positions the pet industry 60 percent larger than the toy industry ($20 billion) and 33 percent larger than the candy industry ($24 billion). Source:/press_releasedetail.asp?id=51 - 33k acessed 7/11/05
Internet makes the process easier • Some useful websites: p167
•
2017/12/28
IB-CHAPTER6
4
Resources Available to Assist Entrepreneur
•
•
•
SBA: The Small Business Administration web site provides many resources related to creating a small business Yahoo !: Yahoo ! Small Business Site – a good place to find links for more information American Express: American Express Small Business Site /smallbusin ess provides much information and links that can help during start up.
2017/12/28
IB-CHAPTER6
5
Entrepreneurship
- Profit Potential
- Your Own Boss -Direct Rewards -More self-satisfaction - Loss Potential - Accountability
- Failure Possibility
Advantages
2017/12/28 IB-CHAPTER6
Disadvantages
6
Entrepreneurial Profile
Risk tolerance • Creativity • Initiative
2017/12/28 IB-CHAPTER6 9
• •
Competition
Market share: a firm’s sales volume as a percentage of the total sales in a specific market • Limited competition: easier to increase market share, (higher price), more revenue • Intense competition, market share may decline, lower price, less revenue
2017/12/28
IB-CHAPTER6
20
SWOT Analysis
•
Firms use SWOT analysis to develop a competitive advantage
– Assess strengths and weaknesses – Identify opportunities and threats – Use strengths to capitalize on opportunities & reduce exposure to threats.
2.
3.
4. 5.
Explain how to develop a business plan
Identify risks of a business & explain how to manage them
IB-CHAPTER6 2
2017/12/28
Key Terms
initiative • segments • market share • business plan • economies of scale • business risk
Part II: Starting a New Business
6
Entrepreneurship and Business Planning
Learning Goals
1.
Identify advantages & disadvantages of being an entrepreneur & creating a business Identify market conditions that should be assessed before entering a market Explain how to develop a competitive advantage
2017/12/28 IB-CHAPTER6 18
Key Advantages
•
Produce products efficiently
– efficient management of HR – efficient management of production process
•
Produce Higher-Quality Products
•
Expenses of Web-Based Business
– cost of developing a website & installing a shopping cart system – cost of screening credit card payments – cost of paying a website firm monthly fee – cost of paying marketing expenses to increase its visibility to customers
•
2017/12/28
IB-CHAPTER6
3
Creating a New Business
•
Small businesses are created by entrepreneurs who
– have a business idea & – willing to invest their own money to back the idea
• • • • • •
•
2017/12/28
IB-CHAPTER6
17
Developing Competitive Advantage
•
Ways to maintain or increase market share: ONE of FOUR
– Low-cost production – Better quality than competitors – Product differentiation – Technological Advantage (Revise for GLOBAL Markets)
•
2017/12/28
IB-CHAPTER6
10
Competition
2017/12/28
IB-CHAPTER6
11
Segmented market
• by types of customers • by quality
2017/12/28
IB-CHAPTE
Labor Costs Unions
2017/12/28
IB-CHAPTER6
13
Regulatory Conditions
state/government regulations • especially restrictive regulations • industry regulations
IB-CHAPTER6
Exhibit 5.1
16
Industry Research
•
After tracking pet industry statistics for more than a decade, The American Pet Products Manufacturers Association (APPMA) released new figures today proving the pet industry is leading the pack. Pet spending has more than doubled from $17 billion in 1994 to a projected $35.9 billion for 2005. And, according to the U.S. Census Bureau, the pet industry is now the seventh largest retail segment in the country*. In 2005, Americans’ spending on pets is projected to be higher than ever: · $14.5 billion for food · $8.8 billion for supplies and O-T-C medications · $8.6 billion for veterinarian care · $1.6 billion for live animal purchases · $2.4 billion for other services Pet spending in 2004 was even more successful than projected, with total sales coming in at $34.4 billion. This positions the pet industry 60 percent larger than the toy industry ($20 billion) and 33 percent larger than the candy industry ($24 billion). Source:/press_releasedetail.asp?id=51 - 33k acessed 7/11/05
Internet makes the process easier • Some useful websites: p167
•
2017/12/28
IB-CHAPTER6
4
Resources Available to Assist Entrepreneur
•
•
•
SBA: The Small Business Administration web site provides many resources related to creating a small business Yahoo !: Yahoo ! Small Business Site – a good place to find links for more information American Express: American Express Small Business Site /smallbusin ess provides much information and links that can help during start up.
2017/12/28
IB-CHAPTER6
5
Entrepreneurship
- Profit Potential
- Your Own Boss -Direct Rewards -More self-satisfaction - Loss Potential - Accountability
- Failure Possibility
Advantages
2017/12/28 IB-CHAPTER6
Disadvantages
6
Entrepreneurial Profile
Risk tolerance • Creativity • Initiative