英语作文三

My Views on the importance of advertisement

1. 广告无处不在。

2. 广告对企业的经营作用巨大。（要求必须使用到Unit 3的lead-in部分和Passage A部分的内容）

3. 广告也可以帮助消费者选择产品。

4. 广告应该让企业和消费者双赢。

My Views on the importance of advertisement

Advertisements can be found everywhere nowadays. The importance of advertisement is realized deeply by both the enterprises and consumers. We can understand this from the angle of marketing and doing a smart shopping.

On the one hand, advertising is of vital importance to an enterprise. Some entrepreneurs believe that marketing is everything and advertising is the best way. For instance, the P&G company never forgets the lessons it learned from its marketing of Ivory soap through the first nationwide advertising campaign in America, which gave birth to the word “soap opera”. This realization of advertising makes P&G a world-famous enterprise with many well-known brand names like Tide, Safeguard, Crest toothpaste and so on under its umbrella, whose advertisements can be seen on TV and the internet everywhere. No wonder, advertising is regarded as the key to business success.

On the other hand, when consumers are doing shopping, they can gain great help from the advertisements. No smart house wives won’t compare the advertisements of the products of the same kind before they make the final decision. Few customers will buy an expensive product like a TV or a cell phone before they have read the advertisements of different shopping centers, in order to get a better discount. Making better use of the advertisements is becoming a necessary ability and a habit for both the young and old, men and women nowadays.

Advertisements will never be neglected in a commercial society. Because of their great importance and influence to the business world, they should be regulated and ensured to provide a win-win services to both the enterprises and consumers.