学术英语 管理 Unit
学术英语管理Unit-1ppt课件

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Unit 1 Studying Business
Lead-in Activity Exchange Time
Lead-in
In a group Go around in turns Take notes as you listen Summarize your discussions
Before Be Back Later Frequently Asked Questions Laughs Out Loud Your/ you’re W/ Face to Face In my opinion Are You OK Got to go
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Unit 1 Studying Business
5 Employers and capitalistic economic system are
more demanding, what skills make you employable?
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Unit 1 Studying Business
Text A
Critical reading and thinking
College students taking courses or employees starting a career.
3 For whom this question might not be that difficult?
People willing to work hard, continue to learn and adapt to change.
《学术英语(管理)》Unit4

《学术英语(管理)》Unit4《学术英语(管理)》Unit 4 TextA《彼得.德鲁克与领导能力》1 毫无疑问,“现代管理学之父”彼得.德鲁克认为领导能力是本质的管理技能。
早在1947年,他在《哈泼斯》杂志上宣称“管理就是领导”。
七年后,在他的第一本完全致力于管理的书中,他写道:“领导能力是最重要的,甚至没有东西可取代它。
”无论如何,不管这些早期清楚的叙述,德鲁克偶尔似乎对领导能力含糊其词(equivocate含糊其词)。
在论述了领导能力的重要性之后,他就只有一些简短的叙述,比如,他添加的“领导能力教不了也学不到”。
2 清楚地,德鲁克对领导能力也有矛盾看法的(ambivalent有矛盾心理(看法)的),如至少它是可以教育的想法而他在他大部分事业上保持这样的想法。
在1973年出版的《管理:任务、责任、实践》一书中,他重申(reiterate重申):“没有东西可以取代领导能力,但管理并不能创造领导者。
”即使是一本有着839页的书,领导能力并没有凭它本身的权利作为一个章节出现。
*德鲁克对于领导能力的态度的展开3 尽管他对其重要性的清楚的信仰,领导能力从未成为德鲁克写作的焦点。
为什么有这个奇怪的冲突?4 虽然我们不能肯定为什么德鲁克不愿直面处理领导能力,我们知道德鲁克作为一名年轻人时为希特勒的上台作证,他的文章题目是“元首,意味着‘领导者’”。
那种联想很可能产生终生的(lifelong)共鸣(resonance共鸣)。
德鲁克他自己肯定(明白)即将面临的是什么,他几乎是在希特勒上台掌权后就离开了德国。
一直以来,希特勒的成功难住(baffled使困惑,难住)了他。
为什么这么多东西涌向(flock聚集,蜂拥而至)他的领导能力?最后,他总结道“希特勒是一个‘错误领导者’”。
他说,错误领导者也是“有号召力的(charismatic有号召力的)”——是另一种他难以接受的领导阶层的号召力。
5 不管他对概念的挣扎,他很好认识到领导能力在任何的项目和人们的尝试(endeavor尝试,努力)中都具有批判性的影响。
学术英语(管理)含课后答案unit

The Im portance of A cadem ic Eng lish in M anag em ent Studies
探索学术英语在管理学研究中的关键作用,了解如何有效运用学术英语来提 升研究的质量和影响力。
K ey Vocabulary and Term inolog y in M anag em ent
培养在管理文献中进行批判性思考和分析的能力,提升研究的深度和广度。
Understanding R esearch M ethods in M anag em ent
了解管理学中的研究方法,学习如何进行有效的管理研究,并掌握研究设计 和数据收集技巧。
The R ole of Literature R eview in M anag em ent R es ea rc h 探索文献综述在管理研究中的重要作用,学习如何撰写全面、系统的文献综
学术英语(管理)含课后答案unit
欢迎来到学术英语(管理)课程介绍。本课程专注于帮助您提升管理学术英语水 平,掌握关键词汇、语法、写作技巧和研究方法等,全面提高在管理学领域 的学术能力。
Introduction to M anag em ent A cadem ic Eng lish
ห้องสมุดไป่ตู้了解学术英语在管理学研究中的重要性,并掌握学术英语的基本概念和要素, 在研究领域迈出坚实的第一步。
学习管理学领域的关键词汇和术语,拓展词汇量,提高学术写作和阅读的能力。
Proper Use of Gram m ar and Punctuation in A cadem ic W riting
掌握在学术写作中正确使用语法和标点符号的技巧,使您的论文更加准确、流畅。
C ritical Thinking and Analysis in M anag em ent L ite r atur e
学术英语管理unit

在许多的地方,品牌被看做是你成功的象征。在东欧,即使是最穷
困的打零工的人(day laborer 打零工的人)也会在一个俱乐部里拿一包
万宝路香烟和朋友分享。但是万宝路香 烟在东欧是很贵的。绝大多
数时间,一箱满是当地品牌的香烟才会花费掉其十分之一的 价钱。
在那个环境下,万宝路包装的地位带给拥有者“徽章的价值”甚至
LOGO
4.Understanding what consumers do is interesting, but it is only half the job. The really important thing to understand is why they do what they do. Once you understand why, you can begin to predict behavior and in marketing, that means sales. 了解消费者做什么是很有趣的,但只是我们一半的工作。真正重 要的是了解他们为什么 要这样做。一旦你明白为什么,你就可以 开始预测行为和运用在市场上,那意味着销售。 5.There are two influencers on consumer behavior which deserve our attention:environment and culture.
在一个杂货店里花费一个小时去观察别人购物,你会看见各种各 样不同类型的购物者。 一些人会注重他们的任务并努力去填满一 张具体的货物清单。有些人会慢慢地比较并排 的产品,决定着沿 路下来什么是他们想要的。一些人注重通过促销、优惠券(coupons 优惠券)、交易卷(volume['vɒljuːm] 卷)获得最好的交易。还有一些 人一直徘徊在通道中, 寻找着他们应该为周末准备什么的灵感。
学术英语(管理)含课后答案Unit

The Importance of Academic English
学术英语对于学生的学术发展至关重要。在全球化的时代,许多学科领域的最新 研究成果和进展都以英语发表,因此学生需要掌握足够的英语学术能力才能跟上 学术前沿。
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The Application of Academic English in
Management
The necessity of academic English in management
Globalization
As the world becomes more interconnected, the need for English as a common language for business communication has increased. Academic English provides the necessary vocabulary and language skills required for effective communication in management.
Managing across different cultures can be challenging, as cultural norms and business practices vary. Academic English should be used with caution and sensitivity to cultural differences, ensuring that communication is culturally appropriate.
《学术英语》管理Unit1

《学术英语》管理Unit1《学术英语(管理)》Unit1 textA《你在商业不断变化的世界的未来》1所面临的经济问题和不断增加的竞争不仅来自美国的企业,也来自遍布世界各地的国际企业。
如今,职工和经理都开始问一个问题:现在,我们在做什么?虽然这是一个浅显的问题,但却很难回答。
当然,对于一个学习商业课程的大学生或者一个刚开始职业生涯的职工,这个问题就更加难以回答。
然而,只要人们愿意努力工作,持续学习,具备适应和改变的能力,他们还是有机会出人头地的。
2在一期奥普拉.温弗瑞的电视节目中,世界最成功的黑人企业主之一乔.达徳利给那些想要获得商业成功的人一些前导建议。
他的建议是一个很好的方法来开始我们关于什么是自由企业制度的讨论。
最令人感到惊讶的是达徳利的成功是他在自己的厨房里开了一家制造业的企业,而他的妻子和孩子是这所新公司仅有的员工。
他继续发展他自己的护发产品生产线,并开了连锁的美容学校和美容店。
今天,达徳利先生已经建立起一个拥有数百万美元的帝国,而他就是达徳利产品公司的董事长,这家公司是全国最成功的少数民族企业之一。
他不仅仅是一个成功的企业家,而且是霍雷肖.阿尔杰奖的获得者,这个奖是给那些在困难中获得成功的杰出个人。
有很多人会说达徳利只是幸运又或是他碰巧在对的地点对的时间,但真相是他能够成功是因为他有一个梦想并努力工作以把他的梦想变成现实。
今天,达徳利的愿望是看别人成功——去实现“美国梦”。
他是第一个告诉你,你有和他一样的机会(去成功)的人。
达徳利说过:“成功是一场旅行,而不是一个目的地。
”3无论你是想获得一份兼职的工作以支付你大学和生活的费用,还是开始一份像全职职工一样的职业生涯,还是你想开一家企业,你的简历表都必须有一些东西让你和后面的求职者不同。
雇主和我们的资本主义经济体系都变得比以前更加苛求了。
问问你自己:我能够做些什么来让雇主愿意付我薪酬?我有什么技能是雇主们所需要的?带着这两个问题:我们开始有了另外一个根本问题:为什么要学习经商呢?4这至少有四个令人十分信服(compelling)的理由。
学术英语管理Unit-1只是分享

Lead-in Activity
Lead-in
3 What do you think others study business for?
All business people are profiteers.
4 Do you notice any changes in business field?
1 What is the question mentioned in the Para.1? When faced with both economic problems & competition, what do we do?
2 For whom this question is difficult to answer?
Lead-in Activity
1.Our course is called Academic English for Business, can you give me a definition of business? ( what does business mean to you?)
2.Can you list some example for omnipresent business in our life?
5 Employers and capitalistic economic system are more demanding, what skills make you employable?
Unit 1 Studying Business
Text A
Critical reading and thinking
• Common sense • Feng shui (geomancy) of the office/factory/house
学术英语_管理类(含课后答案)_Unit_1_studying_business课件

10
Unit 1 Studying Business
Text A
Critical reading and thsentence for Text A is:
“Learning about business and how you can be involved as an employee, business owner, consumer, or investor can be fun!” (last paragraph)
─ Language building-up
• Specialized vocabulary • Signpost language • Formal English
9
Unit 1 Studying Business
Text A
Critical reading and thinking
Theme sentences
11
Unit 1 Studying Business
Text A
Critical reading and thinking
Subheadings
Tip
• Subheadings enable readers to find detailed information quickly. Effective subheadings represent distinct aspects of a topic. They also give the reader an idea of how deeply a topic is covered.
Activity 1 Exchange Time
In a group Go around in turns Take notes as you listen Summarize your discussions
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Part I
l The Enron scandal
A financial scandal Enron Corporation, an American energy company, was involved in. The scandal eventually led the company to bankruptcy and the dissolution of Arthur Andersen, which was one of the five largest audit and accountancy partnerships in the world. This was the largest bankruptcy in American history by 2001 and Enron was also accredited as the biggest audit failure.
Unit 8 Accounting
Text A
Critical reading and thinking
Part I
Why does the accounting profession remain hale and hearty?
external audits by public accountants for public companies
(Para.7)
Unit 8 Accounting
Text A
Critical reading and thinking
Part II
l Roles of accounting Accounting is important for big business • Accounting is the language of business
Unit 8 Accounting
Text A
Critical reading and thinking
Part I
l Arthur Andersen
once one of the "Big Five" accounting firms among PricewaterhouseCoopers, Deloitte Touche Tohmatsu, Ernst & Young and KPMG. It was based in Chicago, providing auditing, tax and consulting services to large corporations. After being found guilty of criminal charges relating to its handling of the auditing of Enron, the firm surrendered its licenses in 2002.
consider issues ranging from auditor conflict of interest to the regulation of the derivatives market
reform accounting rules and get tough on fraud and audit oversight
• What is accounting? • Roles of accounting
Unit 8 Accounting
Text A
Critical reading and thinking
Part I
l Traditional views on accounting
• Boring, horrible debilitating disease, appallingly dull, unimaginative, timid, lacking initiative, spineless, easily dominated, no sense of humor, irrepressibly drab
Unit 8 Accounting
Text A
Critical reading and thinking
Part II
l What is accounting?
"Accounting is a system by which economic information is identified, recorded, summarized and reported for the use of decision makers."
Unit 8
Accounting • Text A
What is Accounting
─ Critical thinking and reading
• Text analysis • Main ideas • Main financial statements
─ Language building-up
change the fieknow it
Unit 8 Accounting
Text A
Critical reading and thinking
Part I
Measures taken to redeem the reputation of accounting profession after the Enron debacle:
学术英语 管理
Academic English for Business
Unit 8 Accounting
Unit Contents
• Lead-in • Text A • Text B • Listening • Speaking • Writing • Researching
Unit 8 Accounting
Unit 8 Accounting
Listening
Lead-in
l Accountants help maintain the ___in_t_e_g_ri_t_y_a_n_d_e_t_h_i_cs_ in business, and by doing accounting properly, we maintain the ethics in a business.
l Part I :
Main ideas
• Traditional view on accounting • Enron scandal; Arthur Andersen • Why did accounting attract the public
attention in 2002?
l Part II :
• Accurate recording of financial information (Para. 5)
• Understanding of laws, regulations, business environment (Para. 5)
• Help managers understand business performance and make decisions for the future (Para. 9)
• Specialized vocabulary • Signpost language • Formal English
Unit 8 Accounting
Text A
Critical reading and thinking
Text analysis
Divide into two parts:
l Part I : Paras. 1-6
Unit 8 Accounting
• Lead-in
Listening: the four roles of accountants
Unit 8 Accounting
Lead-in
Listening
l In this clip, we’re going to talk about the importance of accountants and accounting. Your accountants report the __f_in_a_n_c_ia_l_i_n_fo_r_m__a_ti_o_n__ that controls the markets and our economy. Without accounting, we don’t have ____go__o_d_, ___ ___re_l_ia_b_l_e__ information about the status of the businesses that make up our market and economy.
• As a result of the Enron debacle, accounting has entered the public consciousness like never before.
Unit 8 Accounting
Text A
Critical reading and thinking
are about the changing public perception of accounting.
l Part II : Paras. 7-11
define accounting and roles of accounting.
Unit 8 Accounting
Text A
Critical reading and thinking
Unit 8 Accounting
Lead-in
Listening
l Also, accountants ___p_r_o_v_id_e__a_d_v_ic_e_. They provide advice on ___t_ax_e_s___, on the status of a business, and they really help you __s_e_e_a_n__in_s_i_g_h_t __ into how your business is doing. And that's why accountants and accounting is important.