英语在线教育平台商业计划书范文
英语辅导机构的商业计划书

英语辅导机构的商业计划书Business Plan for an English Tutorial Agency.Executive Summary.In today's globalized world, proficiency in English has become a prerequisite for success in various fields, from international business to academic research. Recognizingthis need, we propose the establishment of an Englishtutorial agency aimed at providing comprehensive andtailored language training to individuals and organizations. Our agency will offer a range of services, including butnot limited to, private lessons, group workshops, corporate training, and online courses. Our mission is to help our clients achieve their English language goals through innovative teaching methods and a personalized learning experience.Market Analysis.The demand for English language training is constantly growing, driven by the increasing globalization of business, education, and culture. The market is diverse, withpotential customers ranging from students preparing for exams like TOEFL and IELTS to professionals seeking to improve their communication skills for workplace success. Competition in the industry is fierce, but there is ample opportunity for differentiation through unique teaching methods, high-quality teachers, and excellent customer service.Services Offered.Our agency will offer a comprehensive suite of English language training services:1. Private Lessons: Tailored one-on-one instruction to meet the specific needs of each student, focusing on areas such as pronunciation, grammar, vocabulary, andconversation skills.2. Group Workshops: Interactive sessions for studentsto practice their English in a group setting, focusing on topics like speaking, listening, reading, and writing.3. Corporate Training: Customized English language programs for businesses, designed to improve the communication skills of their employees and enhance their international competitiveness.4. Online Courses: Convenient and accessible English learning through online platforms, including video lessons, interactive exercises, and real-time feedback from teachers.Marketing Strategy.To attract and retain customers, our agency will implement the following marketing strategy:1. Brand Positioning: Establishing a strong brandidentity focused on quality, innovation, and customer satisfaction.2. Target Market Analysis: Identifying andunderstanding our target markets, including their needs, preferences, and behaviors.3. Promotional Activities: Utilizing a mix oftraditional and digital marketing channels, such as social media, email marketing, and partnerships with local organizations, to promote our services and build awareness.4. Customer Relationships: Nurturing strongrelationships with our customers through excellent service, regular communication, and follow-up support.Financial Plan.Our financial plan outlines the expected costs and revenues associated with starting and operating our English tutorial agency. Initial costs include the setup of office space, recruitment of teachers and staff, purchase of teaching materials and technology, and marketing expenses. Revenues will be generated through the sale of our services, with a focus on maintaining a high customer satisfactionrate to ensure repeat business and referrals. We anticipateachieving profitability within the first year of operation, with growth potential in subsequent years.SWOT Analysis.Strengths:Qualified and experienced teachers.Comprehensive range of services.Commitment to customer satisfaction.Weaknesses:Limited initial marketing budget.Need to establish brand reputation.Opportunities:Growing demand for English language training.Potential for expansion into new markets.Threats:Competition from other tutorial agencies.Changes in educational policies or market trends.Conclusion.The establishment of an English tutorial agency offers a significant opportunity to capitalize on the growing demand for English language training. By providing comprehensive services, implementing an effective marketing strategy, and focusing on customer satisfaction, our agency has the potential to become a leader in the industry. With careful management and execution of our business plan, we are confident in our ability to achieve success and meet the needs of our clients.。
英语教育创业计划书模板

英语教育创业计划书模板Our company, [Company Name], is a new education startup focused on providing high-quality online tutoring services to students in need of academic support. Our platform will connect students with experienced tutors in various subjects, offering personalized learning experiences and flexible scheduling options. We believe that by leveraging technology and talented educators, we can make a significant impact on student achievement and help bridge the gap in access to education.Market AnalysisThe education industry is a multi-billion dollar market that continues to grow each year. With the shift towards online learning and the increasing demand for personalized education solutions, there is a significant opportunity for our company to enter the market and establish a strong presence. Our target market consists of K-12 students in need of academic support, as well as college students preparing for standardized tests and pursuing advanced coursework.Our platform will differentiate itself from competitors by offering a curated selection of tutors who are subject matter experts in their fields and have proven track records of success. Additionally, our platform will incorporate features such as virtual whiteboards, video conferencing, and progress tracking tools to enhance the learning experience for both students and tutors.Marketing and Sales StrategyTo attract and retain customers, we will implement a multifaceted marketing strategy that includes social media advertising, search engine optimization, content marketing, and partnerships with schools and educational organizations. Additionally, we will offer promotions and discounts to incentivize students to try our services and provide referral incentives to encourage word-of-mouth marketing.Our sales strategy will focus on building relationships with customers and providing exceptional customer service at every touchpoint. We will offer flexible pricing options to accommodate different budgets and provide transparency in pricing to build trust with customers. Additionally, we will establish a customer loyalty program to reward repeat business and encourage long-term engagement with our platform.Operational PlanOur operational plan will focus on building a strong team of tutors, developing a user-friendly platform, and establishing efficient processes for scheduling sessions, payments, and communication. We will recruit tutors through a rigorous screening process that evaluates their credentials, teaching experience, and communication skills. Tutors will undergo training on our platform and best practices for online tutoring to ensure they can deliver high-quality instruction to students.Our platform will be designed with a clean and intuitive interface that is easy for students to navigate and access tutoring services. We will leverage technology to streamline the scheduling process, automate payments, and provide real-time feedback to both students and tutors. Additionally, we will implement measures to ensure the security and privacy of user data and maintain compliance with data protection regulations.Financial ProjectionsOur financial projections are based on conservative estimates of revenue growth and customer acquisition. We anticipate reaching profitability within the first year of operations and achieving significant revenue growth in subsequent years. Our revenue model will consist of subscription fees, pay-per-session fees, and commission fees on tutor earnings. We will carefully monitor our expenses and revenue streams to ensure sustainable growth and profitability.ConclusionIn conclusion, [Company Name] is poised to disrupt the education industry by providing high-quality online tutoring services that meet the needs of students and parents in today's digital age. With a focus on personalized learning experiences, talented tutors, and innovative technology, we are confident that we can build a successful business that makes a positive impact on student achievement. We are excited to bring our vision to life and help students reach their full potential through our platform. Thank you for considering our education startup for investment and support.。
英语在线教学商业计划书

英语在线教学商业计划书In the digital age, the demand for English as a global language has surged. Our online teaching platform aims to bridge the gap between learners and native speakers, offering personalized lessons that cater to various proficiency levels.Our platform will leverage the latest in video conferencing technology to provide real-time, interactive lessons. Students will have the flexibility to learn at their own pace, while receiving immediate feedback from experienced instructors.To ensure quality, our instructors will undergo rigorous training and certification processes. We will also implementa rating system where students can provide feedback, allowing us to continuously improve our teaching methods.Our target market includes students of all ages, from primary school to adults seeking professional development. By offering a diverse range of courses, from basicconversational skills to specialized business English, we aim to meet the needs of a wide audience.Marketing will be a key component of our strategy,utilizing social media, search engine optimization, and partnerships with educational institutions. We will alsooffer free trial lessons to attract new students and demonstrate the effectiveness of our teaching approach.Financial projections indicate strong growth potential, with a focus on scalability and low overhead costs. Our subscription-based model will provide a steady revenue stream, supported by a tiered pricing structure to accommodatedifferent budgets.To maintain a competitive edge, we will invest in ongoing research and development, adapting to technological advancements and evolving educational trends. This commitment to innovation will ensure our platform remains at theforefront of online English teaching.In conclusion, our English online teaching platform is poised to revolutionize the way people learn and engage with the English language. With a strong business model, dedicated team, and a clear vision for the future, we are confident in our ability to succeed in this dynamic market.。
教师在线英语教育平台商业计划书

小班教学模式
• 每班不超过8人
优秀教师团队
提高教学质量
• 拥有丰富教学经验和英语语言 能力
• 不断完善教学内容和方式
完善课程体系关键
教学体系和方式不断更新
多元化课程设置
根据市场需求和学生反馈,更新 课程设置
互动式教学方式
采用互动式教学方式,提高学生 参与度和学习效果
专业师资培养
不断提升教师教学能力,以保证 教学质量和学生满意度
疫情推进在线英语教育
线上教育市场的爆发性增长
需求激增在线英语
疫情使越来越多的人开始选择在线英语学习
成熟在线教育
线上教育平台的普及,使得在线教育模式不断成 熟
潜力巨大在线英语
在线英语教育市场还有很大的发展空间,前景广 阔
市场需求增长迅速
疫情推动在线英 语教育
受欢迎在线学习 灵活学习方式 高质量的教育资源
教师在线英语教育平台 商业计划书
掌握英语,创造未来
Agenda
• 市场背景 • 教学模式 • 课程体系 • 核心观点 • 投资与合作
01.市场背景
疫情下在线英语教育发展
英语教育市场千亿规模
市场潜力广阔
千亿级别市场规模
未来仍有大量增长空间
疫情促进在线教育
在线英语教育市场快速增长
教师提高英语需求
新的教学模式带来新的教学需求
高效率学习
有助于提高学生的学习效率和学习成绩
保证每个学生得到关注
小班教学模式的优势
充分关注每个学生
教师可针对学生个性化 需求提供更多帮助
互动小班教学
学生之间互相激励,互 相学习
教师掌握教学进度
便于教师根据学生情况 及时调整教学计划
在线教育平台的商业计划书

在线教育平台的商业计划书一、项目概述随着互联网技术的飞速发展和普及,在线教育市场呈现出蓬勃的发展态势。
本商业计划书旨在打造一个创新、高效、便捷的在线教育平台,为广大用户提供优质的教育资源和学习体验。
我们的在线教育平台将整合各类教育课程,涵盖从学前教育到成人职业培训的全年龄段、多学科领域。
通过智能化的课程推荐系统、个性化的学习路径规划以及互动性强的教学模式,满足不同用户的学习需求,提升学习效果。
二、市场分析(一)市场规模近年来,在线教育市场规模持续增长。
据相关数据显示,全球在线教育市场预计在未来几年将保持两位数的增长率。
在国内,随着教育信息化的推进和人们对终身学习的重视,在线教育的需求也在不断扩大。
(二)目标用户我们的目标用户包括学生、在职人员、自由职业者以及对新知识有需求的各类人群。
其中,学生群体是我们的重要客户,他们需要优质的课外辅导和学科提升课程;在职人员则关注职业技能培训和提升课程,以适应快速变化的职场环境。
(三)市场竞争当前,在线教育市场竞争激烈,存在众多的参与者。
但大多数平台存在课程质量参差不齐、教学模式单一、用户体验不佳等问题。
我们的平台将通过提供高品质的课程内容、创新的教学方法和优质的服务,在竞争中脱颖而出。
三、产品与服务(一)课程内容平台将提供丰富多样的课程,包括但不限于语文、数学、英语等基础学科课程,以及编程、设计、营销等职业技能课程。
课程内容由专业的教师团队和行业专家精心设计和录制,确保教学质量和实用性。
(二)教学模式采用直播、录播、互动答疑等多种教学模式相结合,满足不同用户的学习习惯和需求。
直播课程提供实时互动,增强学习的参与感;录播课程方便用户随时观看,灵活安排学习时间;互动答疑环节及时解决用户在学习过程中遇到的问题。
(三)学习管理系统为用户提供个性化的学习路径规划和学习进度跟踪,根据用户的学习情况和目标,推荐适合的课程和学习资源。
同时,建立学习社区,促进用户之间的交流和互助。
大学生创业计划书在线外语学习平台

大学生创业计划书在线外语学习平台大学生创业计划书:在线外语学习平台1. 引言随着全球化的发展,外语学习成为越来越受重视的能力。
尤其对大学生而言,在线外语学习平台不仅可以提供灵活的学习时间和地点,还可以提供个性化的学习资源。
本创业计划书旨在提出一个在线外语学习平台的创业项目。
2. 产品介绍我们的在线外语学习平台将以智能化的教学方式,结合个性化的学习推荐,为用户提供高效、便捷的外语学习体验。
平台将提供多种语言课程、教材资源和学习工具,帮助用户提升语言听、说、读、写的能力。
同时,我们计划推出在线语言考试的服务,帮助用户评估学习成果。
3. 市场分析当前,中国大学生外语学习需求巨大,但传统的教学模式存在时间和地点限制,并且学生无法得到个性化的学习支持。
在线外语学习平台可以弥补这些不足,满足大学生灵活学习的需求。
4. 商业模式我们将采用免费注册和付费订阅的商业模式。
初始阶段,平台将提供基础课程和教材资源的免费使用,吸引用户注册并积累用户数据。
随着用户的增加和需求的提高,我们将推出高级课程和学习工具的付费订阅,实现收入的增长。
5. 运营策略为了提高平台的知名度和用户数量,我们将采取以下运营策略: - 在大学校园推广:与学校合作,开展线下宣传活动,吸引大学生注册使用平台。
- 社交媒体营销:通过微博、微信等社交媒体平台进行广告宣传,提高平台的曝光率。
- 用户口碑营销:积极回应用户反馈,提供优质的用户体验,吸引更多用户分享平台。
- 合作机构联盟:与语言培训机构、留学机构等建立合作关系,开展联合推广活动。
6. 竞争分析虽然在线外语学习平台市场竞争激烈,但我们有以下竞争优势: - 个性化教学:通过智能化学习推荐系统,为每个用户提供个性化的学习资源和学习计划。
- 专业团队:雇佣具备丰富教学经验和专业外语背景的教师,保证教学质量。
- 全方位学习支持:提供语言考试、口语练习、写作批改等功能,全面提升用户语言能力。
7. 财务规划根据我们对市场的调研和预测,平台在初始阶段可能面临亏损,但随着用户规模的增加和收费服务的推出,预计在第三年实现盈利。
英语网课创业计划书

英语网课创业计划书As online education continues to gain popularity, the demand for online courses has been steadily increasing. In light of this trend, we have identified a gap in the market for high-quality, engaging, and well-rounded English language online courses. Our company, Virtual English Academy, aims to fill this gap by offering a range of courses designed to help students improve their English language skills in a personalized and interactive way.Our courses will be designed by experienced English language teachers and language experts, and will cover all aspects of the English language, including grammar, vocabulary, pronunciation, and communication skills. The courses will be delivered through a user-friendly online platform that features interactive learning materials, video lessons, quizzes, and personalized feedback from teachers.In addition to our English language courses, we will also offer a range of support services to help students achieve their language learning goals. These will include one-on-one tutoring sessions, language exchange programs, and a library of resources to help students practice their English skills outside of the classroom.Our target market will consist of students of all ages and backgrounds who are looking to improve their English language skills for personal or professional reasons. We will initially focus on targeting students from non-English speaking countries, such as China, Japan, and Brazil, where there is a high demand for English language education.To reach our target market, we will implement a multi-faceted marketing strategy that includes social media advertising, partnerships with schools and language institutes, and collaborations with language learning influencers. We will also offer a free trial of our courses to attract new customers and build brand awareness.In terms of revenue generation, we will offer our courses on a subscription basis, with different pricing tiers depending on the level of access and support services required. We will also explore opportunities for corporate partnerships and customized courses for specific industries, such as business English or English for healthcare professionals. Overall, Virtual English Academy aims to provide high-quality English language education to students around the world in a convenient and accessible online format. By offering engaging courses, personalized support, and innovative learning materials, we believe we can help our students achieve their language learning goals and succeed in an increasingly globalized world.IntroductionAs online education continues to disrupt traditional classroom-based learning, there is a growing demand for high-quality online courses that offer personalized learning experiences and effective language instruction. Virtual English Academy aims to meet this demand by providing a range of English language courses that cater to students of all agesand backgrounds. Through our innovative online platform and experienced teaching team, we aim to deliver engaging and effective language instruction that helps students improve their English skills and achieve their language learning goals.Market AnalysisThe market for online language learning is experiencing rapid growth, driven by the increasing popularity of online education platforms and the global demand for English language instruction. According to a report by Statista, the global online language learning market was valued at $12.49 billion in 2020 and is projected to reach $25.76 billion by 2027. In addition, the demand for English language instruction is particularly high in non-English speaking countries, where fluency in English is seen as a key skill for personal and professional success.Virtual English Academy aims to tap into this growing market by offering a range of high-quality English language courses that cater to the needs of our target audience. Our courses will be designed by experienced English language teachers and language experts, and will cover all aspects of the English language, including grammar, vocabulary, pronunciation, and communication skills. The courses will be delivered through a user-friendly online platform that features interactive learning materials, video lessons, quizzes, and personalized feedback from teachers.Our target market consists of students of all ages and backgrounds who are looking to improve their English language skills for personal or professional reasons. We will initially focus on targeting students from non-English speaking countries, such as China, Japan, and Brazil, where there is a high demand for English language education. We will also target English language learners in English-speaking countries who are looking to improve their language skills for academic or career advancement.Competitive AnalysisThe online language learning market is highly competitive, with a wide range of providers offering a variety of courses and services. Some of our main competitors include established language learning platforms such as Duolingo, Rosetta Stone, and Babbel, as well as smaller, niche providers that offer specialized English language courses.To differentiate ourselves from our competitors, Virtual English Academy will focus on providing high-quality, personalized language instruction that is tailored to the individual learning needs of our students. Our courses will be designed by experienced English language teachers and language experts, and will be continuously updated to reflect the latest language teaching methodologies and best practices. In addition, we will offer a range of support services to help students achieve their language learning goals, including one-on-one tutoring sessions, language exchange programs, and a library of resources to help students practice their English skills outside of the classroom.Marketing StrategyTo reach our target market and attract new customers, Virtual English Academy will implement a multi-faceted marketing strategy that includes social media advertising, partnerships with schools and language institutes, and collaborations with language learning influencers. We will also offer a free trial of our courses to attract new customers and build brand awareness.In addition, we will develop a strong online presence through our website and social media channels, and will regularly post content that is relevant and engaging to our target audience. We will also offer special promotions and discounts to incentivize new customers to try our courses and retain existing customers.Revenue GenerationVirtual English Academy will generate revenue through a subscription-based model, where students pay a monthly or annual fee to access our courses and support services. The pricing tiers will vary depending on the level of access and support services required, with higher-priced tiers offering additional features such as one-on-one tutoring sessions and personalized feedback from teachers.In addition to subscription fees, we will explore opportunities for corporate partnerships and customized courses for specific industries, such as business English or English for healthcare professionals. By offering tailored courses and services to corporate clients, we aim to generate additional revenue and expand our reach in the market.ConclusionVirtual English Academy aims to provide high-quality English language education to students around the world in a convenient and accessible online format. By offering engaging courses, personalized support, and innovative learning materials, we believe we can help our students achieve their language learning goals and succeed in an increasingly globalized world. With a strong marketing strategy, competitive pricing, and a focus on customer satisfaction, we are confident that Virtual English Academy will become a leading provider of online English language courses and support services.。
51TALK商业计划书

51TALK商业计划书1. 项目概述51TALK是一家在线教育平台,专注于提供高质量的英语学习服务。
本商业计划书旨在介绍51TALK的商业模式、市场分析、目标客户群体、竞争优势以及未来发展规划。
2. 商业模式2.1 平台特点51TALK采用线上线下相结合的商业模式。
学生可以通过手机、平板电脑或电脑等设备在线预约课程,并与具备丰富教学经验的外教进行一对一的在线交流。
为了提供高质量的英语学习体验,51TALK注重外教的选拔和培训,并利用先进的技术手段提供智能化的教学支持。
2.2 收入来源51TALK的主要收入来源包括以下几个方面:1.课程费用:学生需要支付相应的课程费用来预约和参加在线课程。
2.课外辅导费用:除了正式的英语课程,51TALK还提供课外辅导服务,学生可以根据自身需求选择合适的辅导班,并支付额外费用。
3.学习材料销售:51TALK与出版社合作,销售与学习相关的英语教材和学习用品。
4.广告推广:通过与合作伙伴进行广告合作,向潜在的用户群体进行推广,获取推广费用。
2.3 用户增长策略为了吸引更多的用户,51TALK采取以下几个用户增长策略:1.市场推广:通过线上线下的广告、宣传活动,提高品牌知名度和曝光度,吸引潜在用户。
2.用户推荐:鼓励现有用户通过分享邀请码或推荐链接返现,吸引更多新用户注册。
3.合作伙伴:与教育机构、学校等合作伙伴进行深度合作,共同推广和拓展用户群体。
3. 市场分析3.1 市场规模根据数据统计,中国在线教育市场规模不断扩大。
根据中国教育在线提供的数据,中国在线教育市场规模预计将超过1000亿元人民币。
3.2 竞争对手分析51TALK在在线英语教育领域面临激烈的竞争。
竞争对手主要包括VIPKID、融智教育等在线教育企业。
这些竞争对手在用户规模、教师资源和技术实力方面具有一定的优势。
为了在竞争中脱颖而出,51TALK通过提供优质的教学资源和服务,不断提升用户体验。
此外,51TALK还与知名教育机构合作,加强与教育界的联系,为用户提供更多的教育资源。
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英语在线教育平台商业计划书范文
导读:随着K12在线教育的兴起,国内的在线语言教育市场用户数量增长维持在较高的水平。
新东方、好未来等传统英语教育行业巨头也顺应潮流,加速布局在线英语教育市场。
在政策与资本的支持下,在线英语教育持续升温,逐渐占据我国英语培训市场更多的份额。
以下是一份英语在线教育平台商业计划书范文。
1、项目简介:
英语在线教育平台商业计划书
2、团队介绍:
CEO
毕业于中国传媒大学传播学专业,曾在4A 广告公司盛世长城担任客户群总监,之后到好未来教育平台担任市场总监,负责客户开发。
对于教育行业的痛点了解深刻,且十分擅长精准营销。
教研总监
华东师范大学应用心理学专业,在儿童心理学领域获得多项研究成果,对青少年心理把握十分精准。
“英语顶呱呱”前明星讲师,以“课堂气氛轻松、学生进步神速”著称。
具备丰富的实际教学经验。
课程设计师
复旦大学外语专业毕业,曾担任MBA班商务英语教师,对多媒体网络化教育模式有较深的认识。
后参与天蓝英语APP开发,有移动端课件开发经验。
了解并掌握教学设计原理及方法。
3、痛点分析:
缺乏互动性:
在线授课很难替代线下的面授感,互动效果大打折扣,学生学习的主动性变差。
内容生产难:
在线课程制作周期长,生产效率低下,生成之后的课程内容单一、灵活性不强。
师生关系割裂:
在线课程单纯内容传递,不能有效嫁接教学服务,无法建立师生粘性。
缺乏评价标准:
线下与线上授课,课堂内外教学缺乏一致性评价标准,老师的教学成果无法得到有效的验证。
4、解决方案:
多场景、混合式智慧教学云平台:
支持多种授课场景,包括微课教学、直播教学、双师课堂、一对一辅导、线下互动教学,满足全场景教学需求。
引进优质教材:
引进并同步国际学校原版教材,匹配分级阅读材料。
使孩子足不出户就能享受到国际学校的教育资源。
独创手势教学法:
老师在教学过程中,将身体动作与口头语言通过手语的方式相融合,更好地激发孩子对学习英语的兴趣。
一对一助教服务:
专业助教团队,辅助外教工作。
每个家长都有一名一对一助教,及时响应家长的需求。
为孩子定期测评,巩固学习内容,强化学习效果,调整课程进度。
5、市场概况:
根据速途研究院的数据显示,自2014年起至2016年底在线语言教育市场规模增加100多亿元,预计2017年在线语言教育市场规模将增长至364亿元,增长率为22.1%;而到了2018年,其市场规模将突破450亿元。
在语言教育市场中,以英语教育最为火爆,为满足市场需求,各类在线英语教育平台不断崛起。
在线语言教育市场用户基数较大。
数据显示2014年在线语言教育用户规模为1321万人,2016年增长至1932万人,预计2017年将以20.8%的增长率增长至2344万人。
6、产品介绍:
1、课程体系:根据一对一测评结果,选择不同级别的主修课程。
以下是课程的教学重点:一级:听说基础,字母发音规律。
二级:词汇、句型使用,初级的主题式项目学习、应用知识的能力。
三级:高级语法、拓展阅读、写作、话题讨论。
四级:创造性写作、发表观点、展示项目。
2、收费体系:
(1)体验课程:288元
(2)正式课程:
一对一外教:一级课程:88元/课时,二级:108元/课时,三级:128元/课时,四级:138/课时。
小班课:每个班有5个学生,一级课程:48元/课时,二级68元/课时,三级88元/课时,四级:98/课时。
7、盈利模式:
课时费:开展在线课程,收取课时费。
以一对一外教课为主,目前正在小规模测试小班课的模式,已组织了10批学生进行试验,满意度达到90%以上,家长付费意愿较高。
会员费:会员3节线上体验课免费以及线下英语训练营的优先参加资格。
会员费58元/位。
8、竞争对手:
竞争对手A:
专注为4-12岁的小朋友提供专业的北美外教在线1对1英语学习平台。
师资主要来自于北美,其成本偏高,但口音纯正,家长评价较高。
竞争对手B:
“被业界称为英语培训行业的小米手机”。
外教主要来自于菲律宾,走平价路线,但口音经常被家长所诟病。
运营成本过高,亏损幅度持续扩大。
竞争对手C:
13年成立,主打真人欧美外教,1对1固定私教。
营销模式重线上,和互联网大V(papi 酱、咪蒙、湖南卫视自制综艺节目《妈妈是超人》)合作,效果出众。
9、竞争优势:
纯正英语课堂:全程外教授课,经验丰富的中教全程跟踪教学进度
智能化平台:支持多种教学场景,家长监督和学校管理服务,一步到位
个性化教学:通过孩子入学测评,帮助每位孩子定制个性化教学服务
专业测评体系:课堂成果展示与跟踪,学生专业测评系统,以及全方位的教学监控系统
10、运营数据:
课程续费率:72%
注册会员:3.5万
营业收入:2017年的第二季度盈利额为180万
11、股权结构:
CEO 60%
创业团队30%
期权池10%
12、融资计划:
融资500万,出让10%的股份
团队完善:200万
产品完善:100万
市场推广:100万
业务扩张:100万
13、留下创业者联系方式。