商务英语阅读
Passage 1What makes money valuable Why is a piece of paper marked $ 10 worth more than one marked $1 You could say there is no reason. Its true that a special kind of paper is used to make dollar bills, and they are pretty, but thats not what makes them valuable. The real reason money is valuable is that everyone believes it is. Ancient economies had no paper money or coins. Some used barter---- trading one thing for another. Others used all kinds of objects as money. Any object would do, as long as there was not an unlimited amount of it. Animals or metals were popular, and so were manufactured products like jewelry or weapons. Wealth in ancient Greece was measured in tools or cattle. This kind of money had two purposes. First, it was useful in itself. Tools and cattle can be used for farming. And second, it was a way to symbolize and measure value. A house, for example, would be valued at a certain number of tools or cattle. This greatly simplified trade. Other societies used money that was totally symbolic. For instance, American Indians used wampum, which is made from seashells. And until recently on the pacific island of Yap, people use large stone discs as money. In most places these types of money died out because more practical forms of money were invented. People started using precious metals, such as gold and silver, that were easier to carry around than tools or stones. And in the eighteenth century paper money was introduced. At first people were suspicious of new currency, but they came to accept it because the government or bank issuing it would exchange an equal amount of gold for the paper. A $ 10 bill really was worth $ 10 for gold. But now, people are used to the idea that the government doesn‟t have to back its money with gold. Everyone believes that a $ 10 bill is worth $10 and that is good enough. But if, for some reason, people ever lost faith in paper money, ten dollars wouldn‟t be worth the paper it‟s printed on.Questions 31-35 are based on passage 131. According to the writer the real reason money is valuable is that everyone believes_____. a. money is valuable b. gold is valuable c. money is gold32. The writer of this selection mentioned animals, metals and manufactured productslike jewelry or weapons because_______. a. they were valuable b. they were used as money in ancient times c. people liked them33. Paper money was invented _______.a. to take the place of other types of money b. to be replaced by other types of moneyc. in the nineteenth century34.At first people did not have trust in paper money because______a.it was not worth muchb. the paper was not of good qualityc. it looked like an ordinary piece of paper35. People came to accept paper money when _______.a. the government began to issue it b. the bank began to issue it c. they could exchange it for the same amount of gold答案abaacPassage 2Many private institutions of higher education around the country are in danger. Not all will be saved, and perhaps not all deserve to be saved. There are low-quality schools just as there are low-quality businesses. We have no obligation to save them simply because they exist. But many thriving institutions that deserve to continue are threatened. They are doing a fine job educationally, but they are caught in a financial difficulty, with no way to reduce rising costs or increase revenues significantly. Raising tuition doesn‟t bring in more revenue, for each time tuition goes up, the enrollment goes down, or the amount that must be given away in student aid goes up. Schoolsare bad businesses, whether public or private, not usually because of bad management but because of the nature of the enterprise. They lose money on every customer, and they can go bankrupt either from too few students or too many students. Even a very good college is a very bad business. It is such colleges, thriving but threatened, that I worry about. Low enrollment is not their chief problem. Even with full enrollments, they may go under. Efforts to save them, and preferably to keep them private, are a national necessity. There is no basis for arguing that private schools are bound to be better than public schools. There are abundant examples to the contrary. Anyone can name state universities and colleges that rank as the finest in the nation and the world. It is now inevitable that public institutions will be dominant, and therefore diversity is a national necessity. Diversity in the way we support schools tends to give us a healthy diversity in the forms of education. In an imperfect society such as ours, uniformity of education throughout the nation could be dangerous. In an imperfect society, diversity is a positive good. Eager supporters of public higher education know the importance of sustaining private higher education.Questions 36-40 are based on passage 236. In the passage, the author appeals to the public to support _______a.private higher education in generalb. public higher education in generalc. high-quality private universities and colleges37. According to the passage, schools are bad businesses because of ______a. the nature of schoolb. poor teachersc. bad management38.What does the phrase “go under” (Para. 2, sentence 3) probably meana.have low tuitionb. get into difficultiesc. do a bad job educationally39.Which of the following statements is TRUEa.There are many cases to indicate that private schools are superior to public schools.b. The author thinks diversity of education is preferable to uniformity of education.c. Each time tuition is raised, the enrollment goes up.40. In the author‟s opinion, the way that can save private schools lies in ______a. full enrollmentb. raising tuitionc. national support答案cabbc。
商务英语阅读精选及解析
商务英语阅读精选及解析为了让大家更好的准备商务英语BEC考试，给大家整理一下BEC阅读精选及解析,下面就和大家分享，来欣赏一下吧。
BEC阅读精选及解析1Critical PathWhen David Hayden realised his company was heading for trouble, he took drastic measures to get it back on track David Hayden founded his company, Critical Path, an email provider, in 1997 to take advantage of the boom in email traffic. Critical Path became a public company two years later, and Hayden took the opportunity to step down from his executive position in order to work on personal projects. At the same time, he agreed to stay with the company as Chairman, but the business was put in the hands of new managers by its investors. With sector-leading products and an expanding market, the company seemed to be on the up and up. However, by early 2001, it was in trouble. Sharesthat had been worth $26 in 1999, when they were first sold, were down to a mere 24 cents.Called in by a panicking board, Hayden found himself back in charge as Executive Chairman, trying desperately to rescue what he could. The 1,100 staff had lost confidence in the company and did not know what was going to happen to them. And, as Hayden discovered, the management team was incompetent. Those guys didnt understand the product or the sector, says Hayden. The heads of department didnt communicate and they didnt lead. But what was worse, Critical Path had lost the goodwill of its investors.Hayden knew that bringing the figures under control would be a vital step in the companys turnaround. Youve got to sort out the finances. For me, that meant getting back the goodwill of the investors. That was tough, after what had happened. But although they were angry with the company, they didnt have bad feelings about me. I told them that I knew I could get the company on its feet again. He was authorised to make whatever changes were required, and his first act was to find people within the company he could trust and put them in charge.The next thing Hayden had to tackle was morale. Everyone left the office at five on the dot - they couldnt get away quickly enough.To get the buzz back and win the staff over, I had to prove my own commitment and put in the extra hours with them. In return, it was assumed that nobody would ask for overtime pay until the company was on its feet again. Contrary to normal practice, Hayden was reluctant to lay people off, and apart from not replacing people as they reached retirement age, he left the workforce largely unchanged, although he did identify key people throughout the company who were given more responsibility.But, as Hayden insists, before a company reaches such a crisis, there are warning signs that any financial director or accountant should take note of. A business that has an unrealistic pricing policy or has to negotiate extended credit with its suppliers is in trouble, is his message. Or if you often have to apply for your overdraft limit to be raised or have trouble paying tax on time, something needs to be done.By 2003, the company was healthy again, with reasonably stable finances and a modest but steady share price of $1.60. One thing that helped save us was that our technology worked, says Hayden. With 20 million email accounts, we never lost a single major client because the product kept on working. With ideas for a fresh venture demanding his attention elsewhere, Hayden hasmoved on. It was time to go, he says. Im not a turnaround specialist.I prefer start-ups.13 What event coincided with Critical Path becoming a public company?A Hayden became the Executive Director of Critical Path.B Investors hired a replacement team to run Critical Path.C Critical Path launched a successful new product on the market.D Critical Path was floated on the Stock Exchange at 24 cents per share.14 Which of the following situations did Hayden face at Critical Path in 2001?A The employees were worried about job security.B The investors were calling for changes to the company structure.C The management was misleading the staff about the companys position.D The board of directors did not realise the scale of the companys problems.15 One reason Hayden was able to turn Critical Path around was thatA he managed to find new investors.B the financial situation was not as bad as he had thought.C he had built up a good relationship with the management team.D he was given the support that he needed.16 What was Haydens policy regarding the staff of Critical Path?A He paid overtime to everybody who worked outside office hours.B He reduced the workforce by operating an early retirement scheme.C He gave key staff the opportunity to help him set goals for the company.D He restored motivation by showing willingness to work alongside staff.17 According to Hayden, what could indicate that a business is in trouble?A problems keeping accounts up to dateB suppliers refusing to offer new credit termsC a frequent need to increase the amount borrowedD difficulties in getting payment from customers on time18 Hayden left Critical Path after he had rescued the company becauseA he wanted to develop the technology for a new internet service.B he wanted to concentrate on founding a new enterprise.C he had been offered a job with a major internet company.D he decided to go into partnership with a major client.BEC阅读精选及解析2Fighting FitFine Fitness, the health and fitness club operator, announced an impressive set of results yesterday: (19) a 38-per-cent jump in annual pre-tax profits, the company claimed that it had (20) none of the problems (21) last week by its rival, Top Fit .According to Samantha Collier,the chief executive, Fine Fitness (22) strong and is on (23) to reach its target of 100 clubs within three years, its strategy unaffected by the apparent (24) down of the economy.The company opened 12 new clubs in the past year; (25) its total to 51. They have (26) to be highly successful, with people joining in large numbers, especially in the 25-to-40 age range. Even the more (27) clubs are still seeing sales growth, along with rising retention (28) of more than 70 per cent. This can be seen as clear (29) of the appeal of Fine Fitness.Ms Collier admitted that as there were (30) too many companies competing with one another; there would almost certainly be (31) in the health-and-fitness-club sector of the market She predicted that, within a relatively short time, there might be only about three major companies still in (32).However, she declined to say which these were likely to be.Profits rose by ?6.3 million, although there was a fall in gross margins from 31 per cent to 28.6 per cent because of higherinsurance premiums, extra management costs and start-up expenses for the companys new (33) in Spain.19 A Stating B Reporting C Remarking D Informing20 A taken B felt C experienced D caught21 A released B issued C opened D revealed22 A stays B remains C maintains D keeps23 A track B direction C way D line24 A falling B breaking C cutting D slowing25 A bringing B putting C getting D mounting26 A shown B resulted C proved D demonstrated27 A installed B formed C established D confirmed28 A rates B standards C proportions D volumes29 A witness B sign C display D evidence30 A purely B merely C simply D barely31 A union B consolidation C alliance D combination32 A trade B office C commerce D business33 A trial B venture C proposal D speculation*介绍了一个经营健康俱乐部的公司的情况，依旧是形势喜人。
商务英语阅读文章
商务英语阅读文章the expression fireworks gets its meaning from the fireworks that people shoot into the sky when they are celebrating a great event. rockets explode to fill the dark, night sky with bright reds and blues, with yellows and greens and whites.the expression also means a great show of noisy anger, or something exciting. for example, a defense lawyer in a court trial may become very emotional in arguing with the government lawyer about evidence affecting the accused. the judge finally stops the loud argument and calls the two lawyers forward. he tells them, “i want no more of these fireworks in my courtroom.”another kind of fireworks can be any event or activity that is especially exciting. one such event is falling in love. if anything can produce fireworks, it is a sweetheart’s kiss or the touch of a lover’s hand. often movie or television cartoons show fireworks to represent the excitement of a kiss.people use the expression fireworks throughout the year. but if you live in the united states and want to see real fireworks, the best time of the year is about now. the fourth of july is independence day in the united states. americans traditionally celebrate their nation’s freedom wi th giant public parties and fireworks at night.in washington, for example, large crowds gather near the washington monument to listen to music and watch a huge fireworks show. in other cities and smaller towns, local people listen to band concerts and watch fireworks explode in a dark sky.many other countries around the world also enjoy the tradition of exploding fireworks on special days. in australia, the city of sydney begins each new year with a fireworks show atmidnight. china is the birthplace of fireworks. large fireworks shows were held often during earlier times in china. now, people use small fireworks to help celebrate weddings and birthdays.france also has a great fireworks tradition. a large fireworks show always takes place on bastille day which celebrates the beginning of the french revolution. the french city of cannes holds an international fireworks competition each year in july and august.in india, people have been using fireworks for more than five hundred years. a great indian fireworks show takes place during the religious celebration of diwali, every autumn.fireworks shows are popular around the world. but if i do not end this program right now, there will be fireworks from my producer.1.BEC中级商务英语阅读文章精选2.职商务英语3.常用商务英语语句4.商务英语常用口语5.商务英语员工对比6.商务英语---问需求7.商务英语包装口语8.商务英语日常对话9.商务英语交际口语10.商务英语：关于美国。
商务英语阅读文章
商务英语阅读文章商务英语阅读文章英语最早被中世纪的英国使用，并因其广阔的殖民地而成为世界使用面积最广的语言。
下面是店铺为大家整理的商务英语阅读文章，欢迎阅读与收藏。
商务英语阅读文章篇1A Changed Global Reality 世界经济格局新变化Say this for the young century: we live in interesting times. Not quite 2 12 years ago, the world economy tipped into the most severe downturn since the Great Depression in the 1930s. World trade slowed sharply. Unemployment lines grew longer, especially in the old industrial economies. Financial institutions that had seemed as solid as granite disappeared as if they were no more substantial than a bunch of flowers in the hands of an old-style magician.对于新世纪，我们得这样说：我们生活在一个有趣的时代。
差不多两年半之前，世界经济陷入了20世纪30年代经济大萧条时期以来最惨重的低迷状态。
世界贸易进程大幅放缓。
失业队伍也越来越快，这在旧工业经济体系表现尤为突出。
原来坚如磐石的金融机构也消失了，似乎还不如老套的魔术师变的花束看起来真实。
Given that the scale of the downturn was so epochal, it should not be surprising that the nature of the recovery would likewise be the stuff of history. And it has been. As they make their way to Davos for the annual meeting of the World Economic Forum (WEF) by helicopter, bus, car or train (which is the right way to do it), the members of the global economic and political elite will find themselves coming to terms with something they have never known before.考虑到经济衰退幅度如此的跨时代，经济复苏进程会很慢也是理所当然的，对此我们不应该感到吃惊。
商务英语阅读
affix sth to sth贴在，附在，签署Struggle to do sth努力，奋斗，尽力On the threshold of 接近，在....边缘，即将Market/compete on 凭/依靠...推销/进行竞争Play to迎合，投...所好Make a bid to 做出努力，争取，企图Nudge into 轻推，推进，挤入Position sth as 将...定位为，给...定位Pale in comparison with与...比较相形见绌To the point where到了....的程度Churn out忙赶制，大量生产，粗制滥造Under the wings of在....的庇护/资助/帮助下Buy up买断，全部购买Pitch sth against.../in...竭力推销...与...进行竞争，在...竭力推荐Earmark...for...把...指定用于...，指定....At a premium以更高价，以溢价Give sb a run for one's money 与...进行激烈的竞争Combine to结合，联合In line with与.....一致/相符Be exposed to与.....接触，受.....影响Confine to局限于，限于...范围内Boil down to压缩到，缩小到，简化到，归结为On the track在轨道上，不离题，正确Peg...at钉在，限定在Ride the wave of乘着，凭借wonder/it's no wonder不奇怪，难怪Keep sth. Intact使原封不动/未受损失Turn...upside down使颠倒，使混乱Far afiel在远方，远处，广泛的In store for即将来临的，准备着的，储藏备用Top priority当务之急，最重要的事情Flood...with...将...充斥...，充满Put...out of business将.....挤出(商界)On a...footing在....基础和立场上A flurry of一阵，出现一阵For one thing首先，别的不说Wear on(时间)慢慢过去Take over取代，接管Step up逐步增加，提高Quip about sth/make quips or a quip说妙语，说俏皮话Be attuned to 使协调，使一致(be) wary of堤防，谨防evel off达到稳定Wipe out 消除掉，勾销To a lesser extent在较少程度上Benefit from受益于Make a commitment to do sth承诺某事，承诺做某事Cope with 与。
college商务英语阅读试题及答案
college商务英语阅读试题及答案College商务英语阅读试题及答案一、阅读理解（共20分，每题4分）阅读下列商务英语文章，然后回答后面的问题。
文章文章正文：In recent years, globalization has become a significantfactor in the growth of businesses worldwide. It refers to the process of international integration arising from the interchange of goods, services, and capital. Companies are increasingly looking to expand their operations beyond their national borders to tap into new markets and resources.One of the main advantages of globalization is the access to new markets. Businesses can sell their products and services to a larger customer base, which can lead to increased revenue and profits. Additionally, globalization allows companies to source raw materials and labor from various countries, which can reduce production costs.However, globalization also presents challenges. Companies must navigate complex international regulations and cultural differences, which can be difficult and costly. Moreover, the competition in the global market is fierce, and businesses need to be innovative to stay ahead.问题1：What does globalization mean in the context of business?A. The process of international integration through the exchange of goods, services, and capital.B. The process of international regulation.C. The process of reducing production costs.D. The process of fierce competition in the global market.答案1：A问题2：What are the benefits of globalization for businesses according to the passage?A. Access to new markets and reduced production costs.B. Navigating international regulations and cultural differences.C. Facing fierce competition in the global market.D. Staying ahead through innovation.答案2：A问题3：What challenges does globalization pose to businesses?A. Accessing new markets.B. Reducing production costs.C. Navigating complex international regulations and cultural differences.D. Selling products and services to a larger customer base.答案3：C问题4：What is the main focus of businesses in the globalmarket as mentioned in the passage?A. Access to new markets.B. Reducing production costs.C. Innovation.D. Both A and B.答案4：C二、完形填空（共10分，每题2分）阅读下面的商务英语短文，从短文后各题所给的选项中，选出可以填入空白处的最佳选项。
商务英语阅读理解试题
商务英语阅读理解试题Part I: Passage ReadingDear all,I hope this email finds you well. As part of our ongoing professional development program, I have prepared a series of business English reading comprehension exercises for you. Please find the questions related to the passage below.Passage 1:Companies nowadays are increasingly looking for employees with strong business English skills. The ability to understand and communicate effectively in English is crucial in the globalized business environment.One of the main reasons why companies value business English skills is the need to connect and collaborate with international partners. English has become the lingua franca of business, enabling communication across borders and cultures. By having employees who are proficient in English, companies can facilitate negotiations, build relationships, and expand their international reach.Moreover, business English proficiency enhances an individual's chances of career advancement. Many senior positions require candidates to have excellent communication skills in English to interact with clients and stakeholders from different countries. Being able to present ideas clearly and confidently in English is often a key factor for promotion and professional growth.Furthermore, business English proficiency is essential for accessing a wide range of business resources and information. With English fluency, employees can conduct research, read industry reports, and keep up-to-date with the latest developments in their field. By understanding English-language publications and participating in discussions, individuals can gain valuable insights and stay competitive in today's fast-paced business world.In conclusion, mastering business English is crucial for both individuals and companies. It opens doors to international opportunities, enhances career prospects, and enables access to valuable resources. Investing in business English training can yield long-term benefits and contribute to overall business success.Questions:1. Why do companies value business English skills?2. How does business English proficiency benefit an individual's career?3. What advantages does business English proficiency bring in terms of accessing information and resources?Part II: Short Answer Questions1. What are the main reasons companies value employees with business English skills?2. How can business English proficiency contribute to an individual's career advancement?3. Explain the benefits of business English proficiency in terms of accessing information and resources.Please take your time to read the passage and answer the questions. Once completed, kindly submit your answers by replying to this email. The deadline for submission is Friday, 15th October.Good luck!Best regards,[Your Name]Note: The format used in this article is an email format, commonly used in professional settings for communication and sharing information.。
商务英语阅读1答案
Business EnglishExtensive Reading (1)商务英语阅读（1）Ⅰ. Reading ComprehensionPart One : Directions: Choose the correct answers according to the information given from the passeges. Read the passages through carefully before making your choices. Please mark the corresponding leter for each item on Answer Sheet.Passage One: Questions 1 to 5 are based on the following passage．The popularity in North America is Iceberg Water, a leading brand of bottled water, which is harvested from icebergs off the coast of Newfoundland, Canada．Arthur Wiesenberger, who carries the title Water Master, is one of the few water critics in North America．As a boy，he spent time in the larger cities of Italy，France and Switzerland, where bottled water is consumed daily．Even then，he kept a water journal，writing down the brands he liked best．“My dog could tell the difference between bottled and tap water,”he says．But is plain tap water a11 that bad? Not at a11．In fact, New York’s municipal water for more than 100 years was recently considered among the best in the world in terms of both taste and purity．Similarly，a magazine in England found that tap water tasted better than several leading brands of bottled water．Nevertheless，soft-drink companies view bottled water as the next battle-ground for market share．As diners thirst for leading brands, soft-drink companies and restaurants salivate(垂涎)over the profits．A restaurant’s typical mark-up on wine is 100 to 150 percent, whereas on bottled water it's often 300 to 500 percent．As a result some restaurants are selling bottled water．According to an article in The Wall Street Journal, some of the more shameless tactics include placing attractive bottles on the table for a visual sell，listing brands on the menu without prices，and pouring bottled water without even asking the diners if they want itRegardless of how it's sold，the popularity of bottled water bring us better health and purity. 注意：此部分试题请在答题卡上作答。
商务英语阅读考试题及答案
商务英语阅读考试题及答案一、阅读理解（共40分，每题10分）阅读下列商务英语短文，然后根据短文内容回答后面的问题。
短文一：In the rapidly evolving business world, effective communication is crucial for success. Companies are increasingly relying on cross-cultural communication to expand their global reach. The ability to understand and adapt to different cultural nuances is a key skill for international business professionals.1. What is the main idea of the passage?2. Why is effective communication important in the business world?3. What does the passage suggest about the role of cross-cultural communication in business?短文二：The rise of e-commerce has transformed the way businesses operate. Online platforms have made it possible for small businesses to compete with larger companies by reaching a wider customer base. Social media marketing and search engine optimization are two strategies that have become essentialfor businesses to increase their online visibility.1. What is the main topic discussed in this passage?2. How has e-commerce changed the business landscape?3. What are two strategies mentioned in the passage that are important for businesses to increase their online visibility?短文三：Sustainability is becoming a significant factor in business decisions. Companies are recognizing the importance of reducing their environmental footprint and adoptingsustainable practices. This includes the use of renewable energy, waste reduction, and responsible sourcing of materials. Consumers are also becoming more aware and are demanding products that align with their values.1. What is the main focus of the passage?2. Why are companies adopting sustainable practices?3. What are some of the sustainable practices mentioned inthe passage?二、词汇理解（共20分，每题5分）根据短文内容，选择最合适的词汇填空。
商务英语阅读1参考答案
商务英语阅读1参考答案一、阅读理解1. 问题1：文章主要讨论了什么？答案：文章主要讨论了全球化背景下商务英语的重要性以及如何提高商务英语的沟通技巧。
2. 问题2：为什么商务英语在当今世界如此重要？答案：商务英语重要性体现在跨国贸易的增长，国际商务交流的频繁，以及对专业商务人士的需求。
3. 问题3：文章提到了哪些提高商务英语能力的方法？答案：文章提到了扩大词汇量、学习商务术语、练习商务写作、参与商务会议以及利用在线资源等方法。
4. 问题4：作者对商务英语的未来趋势有何看法？答案：作者认为随着全球化的深入，商务英语将继续成为国际商务沟通的关键工具，并且其重要性将不断增加。
5. 问题5：文章中提到的“商务英语沟通的障碍”有哪些？答案：文章中提到的障碍包括文化差异、语言习惯、专业术语的误解以及非语言交流的挑战。
二、词汇理解1. 问题1： "Negotiation"在商务英语中通常指的是什么？答案： "Negotiation"在商务英语中通常指的是商务交易或协议过程中的协商过程。
2. 问题2： "Collaboration"一词在商务环境中的含义是什么？答案： "Collaboration"在商务环境中指的是不同个人或组织之间的合作，以实现共同的目标或完成项目。
3. 问题3： "Mergers and Acquisitions"通常指的是什么类型的商务活动？答案： "Mergers and Acquisitions"通常指的是公司之间的合并或收购活动，这是企业扩张或重组的一种方式。
4. 问题4： "Stakeholder"在商务英语中通常指谁？答案： "Stakeholder"在商务英语中通常指的是对公司或项目有直接或间接利益的个人或团体。
5. 问题5： "Due Diligence"在商务英语中的含义是什么？答案： "Due Diligence"在商务英语中指的是在进行商务交易前对相关事务进行彻底的调查和评估，以确保交易的合理性和安全性。
商务英语阅读文章短篇阅读欣赏
商务英语阅读⽂章短篇阅读欣赏 多阅读⼀些短篇的英语美⽂，对于我们英语阅读能⼒的提⾼会有所帮助，今天店铺在这⾥为⼤家分享⼀些商务英语阅读⽂章，希望⼤家会喜欢这些英语阅读素材! 商务英语阅读⽂章篇1 8 Golden Rules for Businessmen While starting out on a business endeavour, following a set of rules is crucial for finding success. Without proper rules a business can go spiralling down and without taking too long at it. Following are golden rules that will ensure your success in business. Map it out Map where you want to head. Plant goals and results all across that mental map and keep checking it off once you start achieving them one by one. Care for your people People are your biggest asset. They are the ones who will drive your business to the top. Treat them well and they will treat you well, too. Aim for greatness Build a great company. Build great services or products. Instil a fun culture at your workplace. Inspire innovation. Inspire your people to keep coming with great ideas, because great ideas bring great changes. Be wary Keep a close eye on the people who you partner with. It doesn’t mean you have to be sceptical of them. But you shouldn’t naively believe everything you hear. Be smart and keep your eyes and ears open all the time. Commit and stick to it Once you make a decision, commit to it and follow through. Give it your all. If for some reason that decision doesn’t work, retract, go back to the drawing board and pick an alternate route. In business, you will have to make lots of sacrifices. Be prepared for that. It will all be worth it in the end. Be proactive Be proactive. Just having goals and not doing anything about them will not get you anywhere. If you don’t act, you will not get the results you’re looking for. Perfect timing Anticipation is the key to succeed in business. You should have the skills to anticipate changes in the market place and, the changing consumer preferences. You have to keep a tab on all this. Never rest on your past laurels and always look to inject newness into your business processes. Not giving up That’s the difference between those who succeed and those who don’t. As a businessman you should never give up, no matter what the circumstance. Keep on persevering. You will succeed sooner or later. The key is to never quit trying. Follow these rules and you'll find yourself scaling up the ladder of succcess. 商务英语阅读⽂章篇2 How to Start Making Money on Your Own Terms “Riches come, if they come at all, in response to definite demands, based upon the application of definite principles, and not by chance or luck.” - Napoleon Hill Making millions of dollars would be great – but right now, you’re more concerned about payingyour cable bill so that you don’t have to steal Wi-Fi from Starbucks in order to write your new blog post. Landing on the New York Times Bestsellers list would be stupendous—but right now you’re just trying to find an hour to write amidst working to support yourself and doing the damn dishes and all of those other responsibilities that get in your way. Yes, having it all – “the babe, the boat, the bucks” as Danielle LaPorte () so bluntly puts it—is ideal. But right now, you’re just trying to make ends meet. If only you could make enough money to live off of, you could quit your job and focus. But right now, that seems totally unrealistic. A pipedream. One: Exactly How Much Money Do You Need? “Fix in your mind the exact amount of money you desire. It is not sufficient merely to say ‘I want plenty of money.’ Be definite as to the amount.” - Napoleon Hill Want to make enough money to support yourself? Tell me, how much do you need? You don’t need to think about how much money you need for the rest of your days on planet Earth. That’s ridiculous. How could you possibly predict what you’ll want in 15 years? Instead, reel in your ambitions and make a plan for one year from now. To get crystal clear, ask yourself the following questions: In one year, what does your life look like? (Write as much detail as possible the place you live, how often you go out to eat, what you do on the weekends). How much money will it cost for you to live reasonably? That’s it. In order to figure out your monthly expenses, try Tim Ferriss’ Monthly Expense Calculator. Then, once you have an exact figure… Two: Decide what you’ll exchange for the cash. If you want the money, you’ll have to exchange something for it. To figure out what to exchange for money, ask yourself the following questions: What are my strengths + skills? What types of products + services can I provide? What will people actually pay for? Not sure what you’re good at? Here is a Skills + Strengths worksheet that I created. Don’t get bogged down trying to find your one-true-love. Once you’ve come up with 10 ideas, start testing them immediately. You’ll find your passion eventually, but doing so requires action. Do your research. Ask people what they’d pay you to do. Test your new service on them for free first. Don’t think you have what it takes? Hmm… I think this article titled “How to Really Start a Business” will make you think twice. Three: Plan and take Action! Once you’ve stumbled on a workable idea? Set some concrete goals, kid. I’ve personally just created my own concrete plan called “Project Moolah”. Break it up into chunks. If your plan is to start earning $1,000 a month by this time next year, you’ll want to figure out how much money you’ll need to rake-in every few months until then. When you have a plan, you’ll have motivation on the not-so-inspired days. When you have a plan, you’ll know what steps to take every day. When you have a plan, you reach your goals. Making money is hard work, and I guarantee that you’ll have to make some uncomfortable phone calls. But if you want a great life, you have to do great things. You can see my Project Moolah breakdown here. Does the thought of starting your own business have you feeling totally overwhelmed? You don’t have to use the word business just yet! Think of it this way: you are on a journey to create financial freedom.You’re breaking through the barriers of mediocrity. You’re starting the life that you’re supposed to be living. Bombs away! 商务英语阅读⽂章篇3 Why Startups Should Invent The Next Hot Sauce, Not The Next Instagram It would be foolish to think that anyone could create a pepper sauce as popular as "that famous sauce Mr. McIlhenny makes." For over 140 years, Original Tabasco brand pepper sauce has been made and distributed by the ancestors of its creator, Edmund McIlhenny. Very little has changed since its creation when they sold bottles wholesale to grocers for $1 a bottle. The rush by investors to find the next great tech startup is only a bit slower than the rush of entrepreneurs to try to build the next great tech startup. Success of a startup is graded in months and millions; companies that receive too much, do too little, sell for too low, or take too long to get there are considered failures. While the dream of following in Instagram's footsteps may be honorable and nobody wants to tell anyone that they can't do something (that would be politically incorrect and nearly criminal if told to a minor), there seems to be thousands of companies trying for the get-rich-quick startup strategy and very few (none that I know of, in fact) that are truly playing the game for the long term. There is a shortage of Edmund McIlhennys in Silicon Valley today. That needs to change. Here are some things that would-be (or current) entrepreneurs can learn from Tabasco sauce. Build Something That Will Last Silicon Valley is notorious for flash companies. No, I don't mean Adobe developers. Flash companies are those that take an idea, launch it quickly, get a round or two of funding, then try to sell it to Facebook, Google, Apple, Microsoft, or any of the other players in the tech world. They want to build something as quickly as possible, pawn it off as innovation, and turn it for a huge return. They are often based on ideas that have no chance of lasting, but that doesn't stop investors from pouring money into them. It isn't that the investors are dumb. The investors are smart enough to know that many of the big tech companies are gullible. They aren't looking for something that will last. They aren't even looking for something that will work. They're only looking for something that will sell. A quick scan of the portfolio of companies that Google or Yahoo have bought over the last decade will show a list that is hit or miss; many no longer exist. Startups that build on ideas that truly innovate or create something special for the future that can stand the test of time may not be able to get the billion-dollar paycheck by 2013, but they do have an opportunity to make a lot more money in the long run. More importantly, owning their success and keeping a buyout as an option rather than a goal can make a company more inherently valuable. Build Something Based on Your Passions McIlhenney may have been a banker, but his passion was with peppers. Seriously. He enjoyed the flavor of his own creation with a passion, and it showed in his product. When Pownce first hit the scene, Twitter was already growing but wasn't nearly in the realm of mainstream recognition. Pownce cofounder Kevin Rose loved the concept and decided to build a better version. He did--for all intents and purposes Pownce was superior to Twitter. The problem was that most people, including Rose, didn't like it as much. Rose admitted that he liked being able to share files on Pownce but for true microblogging and lifestreaming he preferred Twitter. It was no shock that a few months after making the declaration, Pownce was purchased and subsequently shuttered completely. If you don't believe in your product, others won't, either. Love your product. If you're building something because you think it will sell and have no passion for it, you'll have a hard time making Instagram-level money from it. Build Something That Doesn't Rely on Other Companies There is nothing more disheartening in the tech world than to become reliant on another company that makes a change. Mahalo was famously dependent on the traffic it received from Google to be able to make money. When Google launched its Panda algorithm update in February 2011, Mahalo and othercompanies were forced to make tough choices, releasing much of their staff as a result of Google's change. It's one thing to build an app on iOS. There is a symbiotic relationship between app developers and Apple that makes the success of one feed off the success of the other. In Mahalo's case, Google got nothing from it. In fact, the Panda update was designed to purge the search engine of unwanted content like that of Mahalo. If Google's getting nothing out of it, they have no incentive to keep the traffic faucet turned on. Startups that rely entirely on Facebook, Google, or any other company to keep their products relevant must either make sure the relationship is mutual or figure out a Plan B if changes happen that are unfavorable. AOL, despite all of the mistakes that they've made over the last decade, is still hanging in there as a relevant company because they diversified. They learned the lessons of the early days when they bet too heavily on the reliance of dial-up Internet connections. Today's AOL may still be struggling, but their struggles are spread over a wider footprint and there are more chances for success based sheerly on their bets being hedged. It's not a perfect formula, but it's one that's keeping them from going the way of Netscape or MySpace. For now. Build Something People Will Want Forever If They Try It Once Addiction is a powerful thing. Tabasco hasn't had to change much over the last 140 years because they found something that people wanted. They found something that people would want to buy at the store, to enjoy at restaurants, and to advocate for to their friends and family. Facebook is the current-day example of an addictive product that compounded upon itself. People liked using it so they encouraged more of their friends and family to join so they could enjoy it even more. They turned their users into status-update-drug-dealers, playing off of their strengths to get their users actively involved in the company's growth. Pinterest is quickly becoming the addiction du jour. They hook their users and they do not rely on other companies as the key to their success. On the contrary, their connections to Facebook and Twitter act only to enhance their product. If they were shut off today by either or both, they would still be able to keep up what they're doing. Build Something Of all the startup ideas that I hear about in today's dreamy Silicon Valley world, the ones that make the least sense are the ones that require no building. It's as if it's a perceived benefit to have something that requires very little coding, developing, or programming. Nothing could be further than the truth. Tabasco is aged for 3 years before it makes it to the bottle. It's not something that Joe Blow rich investor can duplicate. That's not to say that in the tech startup world entrepreneurs should be building something for 3 years before releasing it. Any project that starts today and plans to launch in 3 years will be shifted, pivoted, scrapped, and replaced 15 times during the period. Come up with an idea, work through it with people who know about the subject in question, then find a good person or team of people to make something special. Build something. Ideas are cheaper than a dime a dozen. While some of these turn out to be made of gold, there's a winning idea for every ten thousand lousy ideas, and not all winning ideas will ever see the light of investment capital. If it's something that made to last, that is built on your passions, that relies on no other companies, and that will hook people from the start, then it's something worth building. Build it.。