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新编国际商务英语阅读教程(第三版)教学课件PPT作者胡英坤Unit8(全套课件齐).PPT

新编国际商务英语阅读教程(第三版)教学课件PPT作者胡英坤Unit8(全套课件齐).PPT
Food, shelter, clothing
Spiritual Material
Read the text and find out the significance of need hierarchy to international marketers
The universality of need hierarchy means the more highly developed a market, the greater the portion of goods puds
4. Redefine the problem without the SRC influence and solve for the foreign market situation
Information Gaps: Listen to Your Customer(s)
The level of consumption is related to physiological and psychological drives
Critics to hypothesis and stereotype of cultural differences
A person’s needs do not progress neatly along the need hierarchy
adoption of innovation High and Low Context Culture Perception
Maslow’s Hierarchy of Needs
Economic development
Maximization of potential
Respect, recognition Interaction Job security

07-14-剑桥商务英语初中高级综合-8_真题-无答案

07-14-剑桥商务英语初中高级综合-8_真题-无答案

剑桥商务英语初、中、高级综合-8(总分100,考试时间90分钟)Writing1. **pany has just received **pany brochures from the printers.Write a note to the Marketing Manager:Telling him the brochures have arrivedSaying which department they are inAsking him to collect his copies immediatelyWrite 30-40 words2. Harry Smith is going to be the new Sales Manager at **pany.He is going to visit your office to learn more about **pany.Write an e-mail to all staff:Explain who he isSaying when he will be in the officeAsking staff to introduce themselves to himWrite 30-40 words3. You have been waiting all morning for Mr. White, an important client, to return a phone call. Now you have a meeting with a supplier.Leave a message for your colleague Tina Hansen:Saying where you areSaying when you will be backTelling her what to say if Mr. White callsWrite 30-40 words4. You are going to be out of the office.Write an email to a customer:Reminding him that you are out of the officeSaying when you will be back in the officeSuggesting who should be contracted for urgent questionsWrite 30-40 words5. You are the Production Manager at a factory.You notice that some packing machines are not set correctly for some new packaging.Write a memo to all packing machine operators:Explain the problemSaying which machines are having problemsAsking them to check the machine settingsWrite 30-40 words6. You have decided to work at home tomorrow.Write a note to your colleague:Saying you won"t be in the office tomorrowExplain why you are going to work from homeGiving your home telephone numberWrite 30-40 words7. It is the beginning of December and you have been asked to find out how many days" holiday staff in your department intend to take over Christmas.Write a memo to all staff in the department:Saying on which days **pany is closedAsking them to confirm their holidaysGiving a deadline for filling in holiday formsWrite 30-40 words8. You are a Marketing Manager in a **pany. You will go to Paris next week. Write a memo to your secretary.Why you will go thereAsk her to book a flight ticket and accommodationWhen you will be backWrite 30-40 words9. You are going to spend holidays in Hawaii in June. Suddenly you received" a letter from an important customer, Mr. Elton Deland, who will arrive on 25th June and discuss the claim. You have to delay the trip till July. Write a short message to Ms. Anne Folster, your secretary.Explain why you postpone your tripMention the date when Mr. Elton Deland will arriveAsk her to arrange your meetingWrite 30-40 words10. You are going to host a press conference on a new product.Write a note to Mr Smith, the Research and Development Manager:Informing him about the press conferenceAsking him to submit a report on the development of the new products.Telling him when you need itWrite 30-40 words11. You have lost your calculator, and you want to order a new one. You need to make a written request to your supervisor, Ann Ray.Write a memo to hersaying that you need a replacementexplaining what happened to the old oneasking her to approve the requestWrite about 30-40 words.12. You are the manager of a small **pany. Peter Watson, an important client, is visiting **pany for three days from 22 October.Write a note of 30-40 words to your secretary:Asking her to book a hotel roomSaying where the hotel should beGiving her the datesWrite about 30-40 words.13. You have ordered some new office equipment. However, some of this equipment will arrive a week later than planned.Write a memo to all staff:saying which equipment will be delayedexplaining when it will arriveapologising for the delayWrite about 30-40 words on your Answer Sheet.14. Your line manager asked you to write a report on your latest sales figures. Unfortunately it is not ready yet.Write an email to your manager:apologising for the delaygiving the reason for the delaysaying when the report will be readyWrite about 30-40 words on your Answer Sheet.15. You have recently started a new job and the Personnel Manager has asked you to write an article for **pany magazine.Write a note to the Personnel Manager:agreeing to write the articlegiving brief details of what you will write aboutasking about the deadline for the articleWrite about 30-40 words on your Answer Sheet.16. **pany has received a **plaint about late deliveries.Write a note to the Customer Services Manager in **pany:saying who has made **plaintexplaining why the deliveries were laterecommending what action should be takenWrite about 30-40 words on your Answer Sheet.。

(完整word版)高级综合商务英语IUnit8TextAACrisisMadeinJapan

(完整word版)高级综合商务英语IUnit8TextAACrisisMadeinJapan

Unit 8 Crisis ManagementText AA Crisis Made in JapanIn Japan there is a proverb, 'If it stinks, put a lid on it.' Alas, this seems to have been Toyota's approach to its burgeoning safety crisis, initially denying, minimizing and mitigating the problems involving brakes that don't brake and accelerators that have a mind of their own. President Akio Toyoda, grandson of the founder, was MIA for two weeks and the company has appeared less than forthcoming about critical safety issues, risking the trust of its customers world-wide.日本有句谚语:“要是闻着发臭,那就盖上盖子。

”(眼不见为净。

)丰田汽车公司(Toyota)似乎就在以这种方式处理其日益凸现的汽车安全问题。

对于不能刹车的刹车以及颇有“主见”的油门,丰田起初是否认,然后想大事化小,后来又百般推托。

公司总裁丰田章男(Akio Toyoda)是丰田创始人的孙子,在危机发生的头两周成了失踪人员,公司对重大汽车安全问题的反应似乎不再那么积极,有负全球消费者对其的信任。

This has been a public-relations nightmare for Toyota, as its brand name has been synonymous with quality and reliability. Crisis management does not get any more woeful than this and the cost of this bungling so far-the $2 billion recall and the loss of 17% of share value since Jan. 21, when the gas-pedal recall was announced-is only a down payment on the final tally. The recall will surely expand, including cars produced in Japan. Lawsuits are being filed and an expensive settlement looms. And then there are the idle factories and empty showrooms to account for.对丰田来说,这是一场公共关系的噩梦,因为长久以来,丰田品牌一直是品质和可靠性的代名词。

BEC商务英语考试中级阅读真题精解

BEC商务英语考试中级阅读真题精解

BEC商务英语考试中级阅读真题精解BEC商务英语考试中级阅读真题精解Not everything that is faced can be changed, but nothing can be changed until it is faced.以下是店铺为大家搜索整理的BEC商务英语考试中级阅读真题精解,希望能给大家带来帮助!Finding the right peopleWhen a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment.For most managers of small and medium-sized enterprises, the job of searching for, interviewing and selecting staff is difficult and time-consuming. (0) ... .G... . Interviewing, for example, is a highly skilled activity in itself.'We have found the whole process very hard,' says Dan Baker, founding partner of a PR company. 'In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.' (8).........As Dan Baker explains, 'We went to one for our first recruitment drive, but they took a lot of money in advance and didn't put forward anybody suitable. In the end we had to do it ourselves.'Most recruitment decisions are based on a pile of CVs, a couple of short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based on clear criteria. (9).........This kind of approach to recruitment often has unhappy consequences for both employers and new recruits.Small companies often know what kind of person they are looking for. (10)......... According to David Rowe, this means that small company managers themselves have to devote more time and energy to recruitment. It shouldn't be something that is left to the evenings or weekends.Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. 'It's very easy to say you must have the best people in the top positions,' says Alex Jones, managing partner of an executive recruitment company. 'But someone who is excellent in one company may not do so well in another environment.(11).........You can never guarantee a successful transfer of skills.'Whatever the candidate's qualifications, their personal qualities are just as important since they will have to integrate with existing members of staff. This is where, the recruitment industry argues, they can really help.According to Alex Jones, 'A good recruitment agency will visit your company and ask a lot of questions. (12).........They can ask applicants all sorts of questions you don't like to ask and present you with a shortlist of people who not only have the skills, but who are likely to fit in with your company's way of doing things.'A finance director in a big company, for example, will often make a terrible small company finance director because he or she is used to having a team doing the day-to-day jobs.B More often than not, the people making the choice prioritised different qualities in candidates or relied on guesswork.C Recruitment would seem an obvious task to outsource, butthe company's experience of recruitment agencies was not encouraging.D They need paying for that, of course, but you will have them working for you and not for the candidate.E They are usually in very specific markets and the problem they face is that recruitment agencies may not really understand the sector.F This means that companies cannot spend more than the standard ten minutes interviewing each applicant.G Yet few are trained and competent for all aspects of the task.参考解析Finding the right people,寻找合适的人。

商务英语阅读(第二版) 王关富 Unit8 The decade of Steve 课后答案

商务英语阅读(第二版) 王关富 Unit8 The decade of Steve 课后答案

Unit 8The decade of SteveExercises1.Answer the questions on the text.1)What makes the story of Steve Jobs so incredible and remarkable?So perseverant in his goals;Experiencing and overcoming so many difficulties and frustrations;Dominating in as many as four distinct industries;Running Apple so well------creatively, competitively, and profitably;Miraculously returning from his fatal diseases.2)What are the four markets that Steve Jobs reorganized and dominated?Music, movies, mobile telephones as well as computing.3)Why is he regarded as the rare businessman?Predilections unique to him.Distinctive design taste and elegant retail stores.Outside-the box approach to advertisingA showman, born salesman, and a magician.Legitimate worldwide celebrityAlways making products customers want to buy.Visionary but grounded in reality.Motivated not by money, but by a visceral ardor for Apple.4)What astounding achievements has Steve Jobs made up to date?Increasing corporate worth from $5 billion in 2000 to $170 billion now.Moving from cash drain and near bankruptcy to $34 billion in cash and market securities.275 retail stores in 9 countries with 73% share of US MP3 player market, and undisputed leadership in mobile phone innovation.His personal net worth about $5 billion.5)What was the first important success of Steve’s team?It created the first Macintosh (iMac), a breakthrough all-in-one computer and monitor. With drastic cost cutting and lucrative sales, it greatly improved the Apple’s balance sheet and financially got Apple well prepared for big investments and business leap.6)Why did Steve object to Ellison buy out Apple in 1997?Because he didn’t like people to second-guess the intention of his return (as making money) and wanted to take high moral ground so that he could easy and graceful decisions.7)Why did Steve build Apple-owned retail stores and some have doubts?Because through the building of retail stores, Steve could establish direct contact with customers, get to know what they really want, and fill the stores with allthose products.But some people at the time, even members of the board had great doubts about establishing retail stores. They are extremely nervous that the stores might become a risky cash drain.8)What are the outstanding qualities reflected from Jobs’integration ofmicromanagement with big-picture vision?# Micro-management:Consciousness/ dedication/ concentrationHe tries to know everything about Apple. He is involved in so many details that people can hardly believe. He is so detailed that he might tell an ad writer that the third word in the fourth paragraph wasn’t right.# Big-picture vision:Acumen for market changeHe recognized gorgeous design as differentiator for Apple.Creative, innovative and visionary in product developmentClients responded “Give me the next Steve Jobs”Knack for taking opportunities at the right momentHe made iTunes compatible with Windows and expanded Apple market to all PCs.He developed Apple’s own digital-music sales stores.9)How did Steve Jobs master the message?Carefully consider what he and Apple say and don’t say to the public.Rehearse time and again before speaking publicly.Authorize only a small number of executives to speak publicly.He is careful to avoid overexposure.Nobody is supposed to speak without the permission of Apple’s media relations team reporting directly Steve Jobs.10) How did Steve Jobs handle Apple’s stock options backdating scandal?He remained silent initially but later in the report to SEC he admitted and apologized for the change of option grant dates for employee benefits. He said it was totally inappropriate for Apple to do.11) Whom did Steve Jobs thank and why when he returned?He thanked Tim Cook (Apple’s chief operating officer) for excellent running of the company during his absence.He also thanked a twentysomething who died in a car crash for donating his liver.12) How do people feel about the future of Apple?Though some are worried about its future due to Steve’s health problem, most are confident about its future because:He is a fabulous brand and irreplaceable person.He has educated and influenced Apple employees well enough to think and behave like him.His influence has gone beyond Apple and become a hero for the IT industry.His pursuit for secrecy and surprise and proven brilliance will ensure greater successes for Apple in the future.2.Fill in each blank of the following sentences with one of the phrases in the listgiven below. Make changes when necessary.1)When the starlet was asked about her new boyfriend, she couldn’t help but gushabout him and their intimate plans for Valentine’s Day.2)The leaking of as many as 251,000 State Department documents, including secretembassy reports from around the world, is nothing short of a political meltdown for US foreign policy.3)With very critical views on the government economic policies, she often palsaround with those scholars who also take rather radical stance on economic issues.4)It is high time for everyone in the department to kick into full gear and fulfill oursales quota by the end of the year.5)The mother did whatever possible to prevent her son from hanging out with theguy who she thought was up to nothing good.6)Obama’s victory in the election was viewed by many as progress in the UnitedStates. But I think his ethnicity is beside the point.7)The neighbors said what happened was totally out of character for the womanthey knew as quiet and friendly.8)Unfortunately, the firm has not been able to pare) production cost to the level thatmatches its competitors in the market.9)On the back of strong corporate earnings reports from a number of firms last week,coupled with the improving unemployment rate, investor sentiment was bolstered on the first trading day of the week.10)The team is expected to take a vote tonight that could set in motion a new plan torevitalize the financial market.11)It was a long time before our business partners could catch on to what we reallyintended.12)As a shrewd man, he successfully pounced at the opportunity last year to becomethe marketing manager.3.Match the terms in column A with the definitions in column B:A______________________ B________________________________________ 1)market share A) A group of advisors, originally to a political candidate,for their expertise in particular fields, but now to anydecision makers, whether or not in politics. 62)cash drain B) The rate of new product development, which isgetting faster with more severe competition andfaster technological advancement. 103)shareholder wealth C) Percentage or proportion of the total availablemarket or market segment that a product orcompany takes. 14)net worth D) A group of executives employed to manage aproject, department, or company with theirparticular expertise or skills. 55)management team E) A person, project, business or company thatcontinues to consume large amounts of cash withno end in sight. 26)brain trust F) A person or firm that invests in a businessventure, providing capital for start-up orexpansion, and expecting a higher rate of returnthan that for traditional investments. 97)balance sheet G) The wealth shareholders get to accrue from theirownership of shares in a firm, which can beincreased by raising either share prices ordividend payments. 38)captains of industry H) A financial statement that summarizes acompany's assets, liabilities and shareholders'equity at a specific point in time. 79)Venture capitalist I) Total assets minus total liabilities, an importantdeterminant of the value of a company, primarilycomposed of all the money that has been investedand the retained earnings for the duration of itsoperation. 410)product cycle L) A business leader who is especially successfuland powerful and whose means of amassing apersonal fortune contributes substantially to thecountry in some way. 84.Translate the following passage into Chinese:头已秃顶,留着胡须的他坐在其超大的华盛顿办公室内谈论着经济话题,从眼神可看出显得疲劳。

商务英语(BEC)高级阅读真题及答案

商务英语(BEC)高级阅读真题及答案

PART ONEQuestions 1 - 8· Look at the sentences below and at five passages taken from a book about famous management thinkers on the opposite page.· Which passage does each sentence refer to?· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.· You will need to use some of these letters more than once.Example:He has developed his own company to promote his work.0 A B C D E1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in a Bedouin regiment and working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army offices are trained. He now works as an international consultant.B Edward de BonoDe Bono is unusual among major gurus for two reasons: firstly, he was born not in one of the great industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers, so that his books have become essential rending in many different disciplines.Most of de Bono s work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in37 books and a highly successful career as a lecturer and consultant.C Peter DruckerProbably no other single thinker has done as much as Drucker to establish management as a serious area of study. Certainly, his fellow management thinkers consider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer.His first book was published as far back as 1939, yet he is still writing and teaching. His greatest distinction has been his ability to predict coming trendsin business and economics. As a result, his ideas are treated with the greatest respect and interest.D Frederick HerzbergAlthough relatively few contemporary management students will have read his books, Herzberg s name is instantly recognisable to anyone who has studied industrial organisations. This is because the American psychologist was responsible for introducing the concept of motivation into management thinking.As a young man, Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction. This led him to criticise the approach of many companies to job design, and to argue for the need for job enrichment to stimulate employees efforts.E Tom PetersThe American s reputation was created in the I 980s by the spectacular success of one book, In Search of Excellence, co-written with Robert Waterman. The two were working together as management consultants and no-one expected their first (and only) book to end up selling 5 million copies worldwide!Although his ideas have been criticised, Peters popularity as a speaker and writer has continued to grow. So much so that Peters has created his own business to market books, videos and consultancy based on his work.PART TWOQuestions 9 - 14· Read this t ext from an article about health clubs.· Choose the best sentence from the opposite page to fill in each of the gaps.· For each gap 9 - 14, mark one letter A - H on your Answer Sheet.· Do not use any letter more than once.· There is an exam ple at the beginning (0).Travel stress brings boom to health clubsA rapid growth in business travel has provided a lucrative spin-off for British health clubs as companies try to prevent hard-working executives from suffering travel-related stress.Health clubs are fully booked throughout the coming months all around the country and many are planning to expand their facilities.0 H According to Gillie Turner, group marketing manager for the Champneys group of health clubs, during the last recession executives lost many of their extra benefits as companies cut back. . 9 She says that large companies also seem to have decided that it is no good sending someone to a country like Spain as a reward for doing a good job, because they will simply eat too much and flop onto a beach. . 10Champneys, the company acknowledged as the market leader in this field, is now planning to introduce a special "Profiting from Stress" course, which will run over three days. . 11 Jonathon Stapleton, general managerof Champneys, says that modern corporate life being what it is, most business travellers find that they are having to do the work which - even a year ago - was done by two. 12To meet this new demand, other health clubs are also thinking of introducing similar schemes. Clare Brandish, the sales and marketing director of another health club, has noticed a marked change in the clientele at her club. . 13Businesses of all kinds are anxious to reduce absenteeism. . 14 Much of the problem is caused by long periods away from home, irregular hours, business entertaining and jet lag.According to the Guild of Business Travel Agents, sales of business-class airline tickets have risen by 12% in the past year, hotel bookings have gone up by 36% and car hire has risen by 24%. Dave Reynolds, the GBTA chief executive, says that the trouble is that the same number of people are being asked to travel more often. He comments that it is nowonder they need to take a break in a health club.A It has been calculated that about 40 million working days are lost each year in Britain because of stress, ten times as many as are lost 10 industrial disputes.B This has involved a considerable rise in the number of business bookings, whereas previously most clients came as private individuals.C Now they are being restored, as industry realises that the health of its executives is vital.D But who will benefit most from these developments?E Because of the pressures this imposes, many companies have now decided that it is worthwhile paying for their senior executives to take a proper break and get advice on how to combat stress.F Executives taking part in it will be given massages and health treatments, workouts and a range of talks on how to deal with stress, especially when travelling.G So what s the reason for this now trend?PART THREEQuestions 15 - 20· Read the following article on recruiting and managing staff and the questions on the opposite page.· Each question has four suggested an swers or ways of finishing the sentence, A, B, C and D.· Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.As a manager in the service industry sector, I've looked at hundredsof CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like - is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they've applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that, and will want to stay. That s why, when you've taken staff on, the next thing is getting the best out of them.My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefited the company.I didn't have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decisions, even if they didn't agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them. The lorry drivers responded brilliantly, and were thekey to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesn't pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.15 What fact does the writer hope to learn from applicants CVs?A that they have experience of many different jobsB that their careers have developed steadilyC the opinion their employers had of themD whether they are married or single16 The writer says the application form is useful because itA reveals something of the applicant s character.B gives information about the applicant s family.C explains what skills the applicant has for the job.D shows how much the applicant wants to earn.17 According to the writer, why are CVs and application forms so important?A Interviewing people is an expensive process.B They indicate whether applicants really want the job.C They indicate whether applicants are efficient or not.D Employing the wrong people can be disastrous.18 One reason why the writer was successful in her first business was thatA she was used to dealing with people.B she was open with the staff.C the business was already doing well when she started.D the staff agreed with all her decisions.19 The writer believes profit-sharing is a good idea becauseA it encourages a competitive spirit.B everyone earns the same salary.C everyone shares the same aim.D it creates job satisfaction.20 Which would make the best title for this text?A Profit-sharing as motivationB How I turned a business roundC People - the key to business successD The importance of a well-presented CVPART FOURQuestions 21 - 30· Read the article below about a method of learning languages for business people.· Choose the best word from the opposite page to fill each gap.· For each question 21 - 30 mark one letter A, B, C or D on your Answer Sheet.· There is an example at the beginning (0).Language learning for the busy executiveIf you've ever been told by your boss to improve your knowledge of a foreign language you'll know that ……(0)…… doesn't come quickly. It generally takes years to learn another language well andconstant ……(21)…… to maintain the high standards required for frequent business use. Whether you study in a class, with audiocassettes, computers or on your ……(22)…… sooner or ……(23)…… every language course finishes and you must decide what to do next if you need a foreign language for your career.Business Audio Magazines is a new product designed to help you continue language study in a way that fits easily into your busy schedule. Each audiocassette ……(24)…… of an hour-long programme packed with business news, features and interviews in the language of your choice. These cassettes won t teach you how to order meals or ask for directions. It is ……(25)…… that you can do that already. Instead, by giving you an opportunity to hear the language as it s really spoken, they help you to ……(26)…… your vocabulary and improve your ability to use real language relating to, for example, that all-important marketing trip.The great advantage of using audio magazines is that they ……(27)…… you to perfect your language skills in ways that suit your lifestyle. For example, you can select a topic and listen in your car or hotel when away on busines s. No other business course is as ……(28)…… And the unique radio-magazine format is as instructive as it is entertaining. In addition to the audiocassette, this package includes a transcript with a business glossary and a study ……(29)…… The components are s tructured so that intermediate and advanced students may use them separately or together ……(30)…… on their ability.Example: A B C D20 A gain B result C success D outcome21 A exercise B performance C practice D operation22 A self B individual C personal D own23 A after B then C later D quicker24 A consists B includes C contains D involves25 A insisted B acquired C asserted D assumed26 A prolong B extend C spread D lift27 A allow B let C support D offer28 A adjustable B flexible C convertible D variable29 A addition B supplement C extra D manuscript30 A according B depending C relating D basingQuestions 31 - 40· Read the article below about meetings.· For each question 31 - 40 write one word in CAPITAL LETTERS on your Answer Sheet.How to make more of meetingsYou should know what ends you want to achieve in a meeting before it starts and prepare for it (0)……reading any papers circulated beforehand, and carefully thinking about (31)…… you want to s ay. This may sound rather boring, but solid preparation is the key to successful meetings: A great (32)……of time and energy can be wasted through simple lack of planning.The most important issues are not always given the most time in the general runnin g of meetings. People are often unwilling (33)…… discuss important budgetary matters because they do not fully understand them, but (34)…… becomes an expert when it comes to discussing the colour of the new curtains, or what type of coffee to buy The discu ssion of (35)…… trivial matters as these, therefore, should be saved until the end of the meeting.During the meeting it is essential to stick to the agenda so (36)……to avoid the common problem of repetition. At the same time you (37)…… to be sensitive to other people s ideas and feelings, and never lose your temper. Be prepared to accept (38)…… implement a suggestion that is contrary to (39)…… own ideas if it is an improvement on them; such honesty and flexibility are signs of good leadership and earn respect.Finally, remember that when a decision is made it is important to act (40)…… it and to honour all the commitments you have made in the meeting.PART SIXQuestions 41 - 50· In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the sense of the text.· For each numbered line 41 - 50, find the unnecessary word and then write the word in CAPITAL LETTERS on your Answer Sheet. Some lines are correct. If a line is correct, write CORRECT on your Answer Sheet. The exercise begins with two examples (0) and (00).Customer care0 Apart from ensuring that an efficient electricity supply for our00 customers, NatElectric provides an invaluable service in other areas41 as well. While our Customer Helpline (charged at local rates) is the42 first point of contact with when you want to make an enquiry and43 we receive a huge number of calls from customers - on44 average, there are 50 000 calls a one week. Available 24 hours45 a day, seven days a week, 365 days a year, our Helpline on advisors46 aim at to answer 95 per cent of all calls within 15 seconds. There47 are more than 200 advisors, working in around the clock to48 provide for this service, backed by a further 80 support staff49 who do handle any necessary paperwork. Although our target50 is to reply to letters within 10 working days, NatElectric regularly responds withinthree to four days, and we are especially proud of the standards achieved by ourcustomer relations team.BEC Higher AnswersReading1C 2B 3D 4B 5A 6E 7C 8A 9D 10B 11G 12F 13C 14A 15B 16A 17D 18B 19C 20C 21C 22D 23C 24A 25D 26B 27A 28B 29B 30B 31what 32deal 33to 34everyone 35such 36as 37ought 38and 39your 40upon 41while 42with 43correct 44one 45 on 46at 47in 48for 49do 50correctListening。

商务英语考试中级阅读理解题及参考答案:Readthefollowingtext.

商务英语考试中级阅读理解题及参考答案:Readthefollowingtext.

商务英语考试中级阅读理解题及参考答案:Readthefollowingtext.商务英语考试中级阅读理解题及参考答案:Readthefollowingtext.Read the following text.Choose the best sentence from the list on page 52 to fill each of the gaps.For each gap 8 – 12 mark one letter A – I on your Answer Sheet.Do not mark any letter twice.The Cash-free SocietyImagine a society in which cash no longer exists, Instead, “ cash ” is electronic, as in bank-card Systems. Currency and coin are abandoned.____ exle ____ . Theft of cash would bee impossible. Bank robberies and cash-register robberies would simply cease to occur ____ ( 8 ) ____ . Purse snatchings would bee a thing of the past. Urbanstreets would bee safer ____ ( 9 ) ____ . Securitycosts and insurance rates would fall. Property values would rise. Neighbourhoods would improve.Drug traffickers and their clients, burglars and receives of stolen property, arsonists for hire, and bribe-takers would no longer have the advantage of using untraceable currency. ____ ( 10 ) ____ These prosecutions, in turn, would inhibit further crimes.In a society devoid of physical money, a change from cash to recorded electronic money would be acpanied by a flow of previously unpaid ine-tax revenues running in the tens of billions of dollars. ____ (11) ____Cash has been the root of much social and economic evil. ____ (12)____ Eighty percent of Americans regularly use credit cards. The development of a federal system to handle the country’s 300 billion annual cash transactions in the United States electronically is within reach.Exle: H.A. A national electronic-money system would operate as a debit-card system.B. Retail shops in once dangerous areas could operate in safety.C. As a result, ine tax rates could be lowered or the national debt reduced.D. The use of cash has diminished substantially since World War II.F. The emergence of electronic funds-transfer technology makes it possible to change the nature of money and to divorce it from evil.G. Almost every present-day cash transaction can be duplicated electronically.H. The immediate benefits would be profound and fundamental.I. Electronic “money” would leave incriminating trails of data, resulting in more arrests and convictions.答案:Questions 8 – 12: E, B, I, C, F。

商务英语BEC阅读理解练习题及答案

商务英语BEC阅读理解练习题及答案

商务英语BEC阅读理解练习题及答案商务英语BEC阅读理解练习题及答案科学研究好象钻木板,有人喜欢钻薄的;而我喜欢钻厚的。

以下是店铺为大家搜索整理的'商务英语BEC阅读理解练习题及答案,希望能给大家带来帮助!The Negotiating T able:You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitchyour look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al elsefails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.1. Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals2. Many people say “no” to a sug gestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation3. Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you4. According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.D convince them of your point of view5. Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly6. Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.For each question 7 – 12 , mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose.The Negotiating T able:You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it isthe safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets sloweddown as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.7 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals8 Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation9 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you10 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.D convince them of your point of view11 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly12 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.参考答案:1B 2D 3A 4D 5B 6A15 B 16D 17A 18D 19B 20 A15.第一段有这样一句话needs to avoid being too adversarial,也就是说要保持客观,公正,超然,所以选择B。

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Canada could be described as a medium sized economy. Its population is 1/10th the size of the U.S. which is considered an economic superpower in comparison. Canada is economically dependent on the United States. The reason is mainly due to its small domestic market, scattered over a vast geographical locale. More than 75% of its exports go to the U.S. making the U.S. Canada’s prime trading partner. By contrast, the U.S. was exporting less than 20% of its products to Canada.
In the 1970’s, Canada’s economic health rose and fell like the proverbial yo-yo. It was too resource based and needed to add some meat to its manufacturing industry to stabilize the economy. A Royal Commission concluded that Canada’s only means to achieve this stability was to engage in an open free trade partnership with the United States.
The problem was that the United States wasn’t especially interested in such a free trade partnership agreement. The U.S. was in addition also becoming increasingly protectionist during this same time period. The result was that Canada was facing a whole host of penalties and countervailing actions against Canadian goods. Canada clearly needed a plan.
The first step that Canada took was in the form of preparation by developing a succinct plan. A chief negotiator, Simon Reisman, was appointed by the Canadian Prime Minister himself. He established an ad hoc organization called the trade negotiations office (TNO) which reported directly to the Canadian Government Cabinet and had access to highest levels of bureaucracy. It established in no uncertain terms their negotiation goals and objectives which included a strong dispute resolution mechanism that the Canadians felt were vitally important to their success.
In contrast, the United States did not consider the FTA to be especially important and let Canada do all the initial work. The only reason why the U.S. Congress even considered the FTA proposal was that they liked the idea of a bilateral approach to trade and were tired of the previous mechanism that failed to settle a host of trade dispute irritants between the two countries known as GATT. It would also allow freer access to other segments of the Canadian economy. President Ronald Reagan decided to fast track the negotiations and appointed Peter Murphy to represent their interests. The U.S. was also concerned about the growing hegemony of the European economy.
Strong differences in interests and approach dogged the negotiations. The Canadians used every advantage available including the use of Summit meetings between the leaders of both countries to emphasize their concerns at every opportunity. Yet, the political powers in the U.S. dragged their feet to such an extent that the Canadian negotiators walked away from the talks to express their displeasure. This put some heat on the U.S. administrators to the extent that U.S. Treasury Secretary Baker took over the negotiations.
As a consequence, the talks between the two countries were successfully concluded. Several concessions were made by both countries. The U.S. opened up a larger investment segment in the Canadian economy and removed some of the more time consuming trade irritants. The Canadians achieved their main goals of getting freer access to the U.S. economy, while implementing a strong trade dispute resolution method.
The Free Trade Agreement between the two countries created the largest bilateral trade relationship in the world. Canada achieved its objectives because of its detailed planning and the intense focus of its negotiating team despite the asymmetry in power between the two nations.。

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