商务英语综合教程 第三册第1课
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综合商务英语教程第三册Unit 1
Focus
• Learning the business ethics
I. Lead-in
• 1. How can we judge whether a company is
ethical or not? Show your classmates an example.
• 2. Is it ethical to sell products that are legal, but
• V. Speaking
• C. Some people think that, to be
ethical in business is to take social responsibility. Do you agree with that? Why or why not?
• VI. Writing
known to harm those who use them? Take tobacco as an example.
II. Vocabulary Building
A. Match the words or phrases with their meanings.
• 1. ground rules • 2. ethic • 3. entrepreneur • 4. action • 5. acid test • 6. decision • 7. work
• You are an employee of a company
specializing in artificial fertilizer. Your company runs well but has caused serious environmental problems because of the chemical ingredients. Write a proposal to the manager to state the importance of business ethics and give some feasible suggestions on improving this situation with the help of structures and the sample above.
market_leader_3_unit1
and vehicles and equipment to be sent into space
benefit from to be in a better position
because of sth
Petroleum mineral oil that is found under
the ground or the sea and is used to produce petrol/gas, paraffin, diesel oil, etc.
Starting up Understand globalisation Listening For and against globalisation Reading 1) going global 2) Phone rage
Textbook-- page(6-13)
Vocabulary Entering new market Language review comparing Skills Managing telephone calls Case study Fortune Garments
word
1 South Africa has world-class ( ), including a modern transport system, low-cost and widely available electricity. 2 This is a big( ); we need more time to think about it. 3 In this article, we’ll talk about how you can increase the ( )of your business
暨南大学精品课程项目 外国语学院大学英语教学部制作 11
benefit from to be in a better position
because of sth
Petroleum mineral oil that is found under
the ground or the sea and is used to produce petrol/gas, paraffin, diesel oil, etc.
Starting up Understand globalisation Listening For and against globalisation Reading 1) going global 2) Phone rage
Textbook-- page(6-13)
Vocabulary Entering new market Language review comparing Skills Managing telephone calls Case study Fortune Garments
word
1 South Africa has world-class ( ), including a modern transport system, low-cost and widely available electricity. 2 This is a big( ); we need more time to think about it. 3 In this article, we’ll talk about how you can increase the ( )of your business
暨南大学精品课程项目 外国语学院大学英语教学部制作 11
职场综合英语教程第三册 Unit 1 Business Trip[优质ppt]
![职场综合英语教程第三册 Unit 1 Business Trip[优质ppt]](https://img.taocdn.com/s3/m/3ec306784b35eefdc8d3336a.png)
Listening and Speaking
Exercise 2 Checking in at the Airport
Directions: Now you will hear a conversation. You are required to put in the missing information.
Listening and Speaking
* Be aware that travel from one country to another may be restricted.
Related Information
2）Business preparations for international travel * Language differences * Seasonal weather conditions in the countries to be
Listening and Speaking
Clerk: Are these yours? Frank: Yes, these are my personal stuff. Clerk: Are you bringing in any liquor? Frank: No, I'm not. Clerk: Are you bringing in any __ci_g_ar_e_tt_es___? Frank: Only my own use. Clerk: All right. Please open your bags. Clerk: Thank you. Have a good stay in New York. Frank: Thank you.
Listening and Speaking
综合英语第三册第一课教学课件ppt
Australian)
• a breath of fresh air • someone or something that is new and different and makes everything seem more exciting. Angela's like a breath of fresh
• In this autobiographical essay, Evelyn Herald recounts her embarrassing moments during her first days of college. With a chronologically balanced pattern of narration, the author focuses on three incidents– sitting in the wrong class, falling down in the cafeteria and witnessing the upper-class football player having the same experience. Coupling narration with description, she gives us a detailed account of the process, the after-effect and the significant insight into herself.
Structure of the text (2) – Unlike an expository writing, which usually expresses the main idea in a thesis statement, in a narrative writing, the point is shown through dialogues, actions or events. The three incidents that are treated expansively in this essay are related to one another by their implicit messages- the mistakes the author made and her reaction towards the mistakes. It was in this process that the author achieved significant insight into herself.
职场综合英语教程第三册 Unit 1 Business Trip[优质ppt]
* Be aware that travel from one country to another may be restricted.
Related Information
2）Business preparations for international travel * Language differences * Seasonal weather conditions in the countries to be
Travels with business purposes.
The purposes for business travel?
marketing activities negotiation market research & investigation conference trade fair & exhibition cross-regional technical exchange/product launch large-scale celebrations
visited * Health care (e.g. what to eat, special medical problems
and prescription drugs) * Electrical current (e.g. a transformer or plug adapter) * Money (e.g. exchanging currency and using credit
Exercise 1 Reserving Two Seats to New York
Directions: Now you will hear a short dialogue. Listen carefully and choose the best answer from the four choices.
Related Information
2）Business preparations for international travel * Language differences * Seasonal weather conditions in the countries to be
Travels with business purposes.
The purposes for business travel?
marketing activities negotiation market research & investigation conference trade fair & exhibition cross-regional technical exchange/product launch large-scale celebrations
visited * Health care (e.g. what to eat, special medical problems
and prescription drugs) * Electrical current (e.g. a transformer or plug adapter) * Money (e.g. exchanging currency and using credit
Exercise 1 Reserving Two Seats to New York
Directions: Now you will hear a short dialogue. Listen carefully and choose the best answer from the four choices.
体验商务英语综合教程3-Unit-1-Unit6-Unit8-Unit9-Unit-15-Case-
from head quarter. Managers want more contact with staff from other subsidiary.
For workers and staffs
Common industrial accidents caused high staff turnover. Factory workers are underpaid. The working condition is bad. It’s difficult for supervisors to communicate with factory
workers.
3
Quality is a company’s image. We will communicate more with other company’s managers to share good resources with each other, learn from each other and improve each other. we will also keep a close watch over every aspect of the materials, production process and the after-sale-services. Besides, we will provide our designers with more chances to travel abroad or go to other subsidiary to do more communication.
resulted in cancelled orders and caused a big lost
Responding to customers needs: some subsidiaries
For workers and staffs
Common industrial accidents caused high staff turnover. Factory workers are underpaid. The working condition is bad. It’s difficult for supervisors to communicate with factory
workers.
3
Quality is a company’s image. We will communicate more with other company’s managers to share good resources with each other, learn from each other and improve each other. we will also keep a close watch over every aspect of the materials, production process and the after-sale-services. Besides, we will provide our designers with more chances to travel abroad or go to other subsidiary to do more communication.
resulted in cancelled orders and caused a big lost
Responding to customers needs: some subsidiaries
Unit 1 商务英语综合教程3
It is a humorous travel book on the United Kingdom by American author Bill Bryson, first published in 1995. The text is taken from the Prologue of the book.
Text I Warm-up Background Detailed Reading
prologue: a preface or introductory part of a discourse, poem, or novel
pro
logue
before discourse, speech
n.b.
Text I Warm-up Background Detailed Reading
The only mildly dismaying thing was that all the hotels and guesthouses appeared to be shut up for the night. I walked as far as the rail station, thinking I’d catch a train to London, but the station, too, was dark and shuttered. I was standing wondering what to do when I noticed a grey light of television filling an upstairs window of a guesthouse across the road. Hooray, I thought, someone awake, and hastened across, planning humble apologies to the kindly owner for the lateness of my arrival and imagining a cheery conversation which included the line, “Oh, but I couldn’t possibly ask you to feed me at this hour. No, honestly – well, if you’re quite sure it’s no trouble, then perhaps just a roast beef sandwich and a large dill pickle with perhaps some potato salad and a bottle of beer.”
Text I Warm-up Background Detailed Reading
prologue: a preface or introductory part of a discourse, poem, or novel
pro
logue
before discourse, speech
n.b.
Text I Warm-up Background Detailed Reading
The only mildly dismaying thing was that all the hotels and guesthouses appeared to be shut up for the night. I walked as far as the rail station, thinking I’d catch a train to London, but the station, too, was dark and shuttered. I was standing wondering what to do when I noticed a grey light of television filling an upstairs window of a guesthouse across the road. Hooray, I thought, someone awake, and hastened across, planning humble apologies to the kindly owner for the lateness of my arrival and imagining a cheery conversation which included the line, “Oh, but I couldn’t possibly ask you to feed me at this hour. No, honestly – well, if you’re quite sure it’s no trouble, then perhaps just a roast beef sandwich and a large dill pickle with perhaps some potato salad and a bottle of beer.”
商务英语综合教程第三册第1课
• Trans. • 尽管勉强，他最后还是同意帮助我们。 He finally agreed, albeit reluctantly, to help us. • 他们还等着，尽管越来越不耐烦。 They are still waiting, albeit with growing impatience. • 这是一个结构复杂，但很有用的装置。 This is a useful, albeit complex device.
• • • • •
ailment obsession oblivious divert expedition
• Explore Famous Women Entrepreneurs
• Historically, entrepreneurship has been a maledominated pursuit, but many of today's most memorable and inspirational entrepreneurs are women. Go to the Internet to learn more about some of the most influential entrepreneurial women past and present. • Suggested website:
3. Steve Jobs: 苹果电脑的现任首席执行官兼创
办人之一史蒂夫•乔布斯
4. Henry Ford:
福特
美国福特汽车公司的建立者亨利• 英国零售业大亨菲利普•格林
5. Philip Green:
• • • • •
albeit overwhelming assume presumably accumulate
• • • • •
ailment obsession oblivious divert expedition
• Explore Famous Women Entrepreneurs
• Historically, entrepreneurship has been a maledominated pursuit, but many of today's most memorable and inspirational entrepreneurs are women. Go to the Internet to learn more about some of the most influential entrepreneurial women past and present. • Suggested website:
3. Steve Jobs: 苹果电脑的现任首席执行官兼创
办人之一史蒂夫•乔布斯
4. Henry Ford:
福特
美国福特汽车公司的建立者亨利• 英国零售业大亨菲利普•格林
5. Philip Green:
• • • • •
albeit overwhelming assume presumably accumulate
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Learning Points Part I: Lead-in
Unit 11
Part II: Text A Part III: Text B Part IV: Exercise and Quiz
Do you know these world famous entrepreneurs? Who is your favorite one?
education in America has experienced three stages: fragmentary exploration, gradual optimization and legitimation, and its characteristics are: entrepreneurial culture is the endogenetic environment of the development of entrepreneurship education.
1. Forbes: 美国著名的出版及媒体集团福布斯 2. Richard Branson: 英国维珍集团董事长理查
德•布兰森
3. Steve Jobs: 苹果电脑的现任首席执行官兼创
办人之一史蒂夫•乔布斯
4. Henry Ford: 美国福特汽车公司的建立者亨利•
福特
5. Philip Green: 英国零售业大亨菲利普•格林
• albeit • overwhelming • assume • presumably • accumulate
• demoralize • frustrated • resentful • glamour • arrogant
Structural Analysis
Parts Paragraphs
Main Ideas
Part Ⅰ Paras. 1~2 Becoming an entrepreneur is not an easy task.
Part Ⅱ Part Ⅲ
Paras. 3~9 Para. 10
Being successful entrepreneurs need to have seven key qualities. To start a new venture as an entrepreneur is a worthwhile effort.
Secrets of Self-Made Millionaires
When you think of “millionaire,” what image comes to your mind? For many of us, it’s a flashy Wall Street banker type who flies a private jet, collects cars and lives the kind of decadent life style that would make Donald Trump proud.
• To understand what success means to an entrepreneur;
• To know the mind of representative entrepreneurs in the world;
• To use theme-related vocabulary and expressions in real situations.
Quiz: Complete the following sentences with the proper
forms of the words given in the brackets.
1. The Irish side was
15-3 by Scotland.
(overwhelming)
2. He was obsessed with the
Unit One
Keys to Being a Successful Entrepreneur
商务英语综合教程 第三册
What kind of man/woman is an entrepreneur?
Learning Objeቤተ መጻሕፍቲ ባይዱtives
• To know the basic traits of a successful entrepreneur in the modern society;
of wealth.
(accumulate)
3. He hates the novel which
war.
(glamour)
4. Your
that I would want to share a flat w
Characteristics identifying successful Entrepreneurs:
• Common sense • Specialized knowledge of your field • Self-confidence • Ability to get things done • Creativity • Ability to lead • Self reliance
But many modern millionaires live in middle-class neighborhoods, work full-time and shop in discount stores like the rest of us. What motivates them to become millionaires?
Translation Exercise:
1. 这位企业家变成了新闻人物。 2. 年轻人的创业热情很高。 3.“社会企业家”这一想法得到了人们的回应。 4. There are mutual acceleration between entrepreneurial
research and entrepreneurship education practice. 5.For half a century, the development of entrepreneurship