客户关系管理系统—毕业设计(论文)

客户关系管理系统

摘要

在各个行业里，顾客就是上帝，是经营者的衣食父母。要想在所在领域有更大的发展，不但要不断地挖掘新客户，还要使老客户成为自己忠诚的客户，占领市场份额就是占领客户群体。随着计算机新技术的发展和应用的普及，用计算机管理日常事务即自动化管理已取代了传统的管理方式。

中小企业客户管理系统实现了与客户相关的各种信息的系统化、规范化和自动化。通过对客户类型管理、客户管理和提醒管理三个模块基本功能的实现，对客户的各种信息进行增、删、查、改等操作，完成对客户的信息管理。这些功能基本可以满足一般中小型企业对客户管理的需求，使企业节省人力，减轻劳动强度；降低成本，节省开支；提高了管理水平，增强了企业在同行业中的竞争力；同时提高了客户信息处理的及时性和准确性。

该系统通过客户管理系统对客户的管理为企业获得更多的客户，保留更好的客户，创造更大的客户价值，保持客户永久的忠诚，建立一对一市场营销，从而为企业带来更丰厚的利润和持续的竞争优势。

关键词：客户管理，VB，数据库

Abstract

In each profession, the customer is God, is operator's Food and Clothing Parents. Must want in to have a bigger development in the domain, not only must excavate the new customer unceasingly, but also must cause the old customer to become the oneself loyal customer, seizes the market share seizes the customer community. Along with the computer new technology development and the application popularization, was the automated management has substituted for the traditional management way with the computer management daily business.

The small and medium-sized enterprise customer management system management system has realized and the customer correlation each kind of information systematization, the standardization and the automation. Through to the customer type management, the customer management and the reminder manages three modules basic functions the realization, carries on to customer each kind of information increases, deletes, looks up, changes and so on the operation, completes to the customer information management. These functions are basic may satisfy the common small and medium-sized enterprise to the customer management demand, causes the enterprise to save the manpower, reduces the labor intensity; Reduces the cost, saves the expenditure; Raised the management level, strengthened the enterprise in the same profession competitive power; At the same time enhanced the customer information processing timeliness and the accuracy.

This system obtains more customers through the customer management system management system to the customer management for the enterprise, retains a better customer, creates the bigger customer value, the maintenance customer permanent loyalty, establishes a pair of market marketing, thus brings the competitive advantage for the enterprise which a richer profit and continues.

Keywords：The customer manages, VB, the database

目录

摘要............................................................... I ABSTRACT .......................................................... II 第1章绪论.. (1)

1.1项目背景 (1)

1.2总体目标 (1)

1.3主要任务 (2)

第2章系统分析 (3)

2.1可行性分析 (3)

2.1.1经济可行性分析 (3)

2.1.2技术及开发可行性分析 (3)

2.1.3管理可行性分析 (12)

2.2需求分析 (12)

2.2.1功能描述 (13)

2.2.2系统数据流图 (13)

第3章系统设计 (15)

3.1系统结构设计和工作原理 (15)

3.2功能模块设计 (16)

3.2.1客户类型管理 (16)

3.2.2客户管理 (17)

3.2.3提醒管理 (18)

3.3数据库设计 (18)

3.3.1数据库需求分析 (19)

3.3.2数据库概念结构设计 (19)

3.3.3数据库逻辑结构设计 (20)