新职业英语2-Unit7
Sample
❖ After organic foods are produced, the first step is from agricultural production to wholesaling where they are transferred from producers to brokers, terminal markets, grocery wholesalers and foodservice wholesalers. The second stage is from wholesaling to retailing where the foods are stocked by traditional grocery stores, natural food stores and foodservice outlets. The last step is from retailing to consumption where these organic foods are purchased by consumers.
ReadRngeiaAdni g A
Text Task 1 Task 2 Business Know-how
ReaT1dexit nA- g A
The Multi -channel E-Commerce
1 In the midst of the US economic crisis, cautious spending and downsizing have left the retail industry in serious trouble. March 2009 saw a 9 percent decline compared with March 2008. However, online sales continue to show steady growth in the face of adverse economic conditions. They are expected to grow 11 percent to US$156.1 billion in 2009, following a 13 percent increase in 2008.
Notes Sample
Warm-2Notes
What is a marketing channel?
❖ A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption, which consists of all the institutions and all the marketing activities in the marketing process.
Байду номын сангаасarm-2
Task 2 Work in pairs. Look at the following flow chart. Discuss with your partner and describe the process of organic foods going through the marketing channel.
Notes
Wa rm1Not es
Personal selling: 人员推销/个人推销 is a two-way
communication between the seller and the buyer usually faceto-face, via the Internet, the phone and the correspondence. Unlike advertising, a personal sales message can be more specifically targeted on individual prospects and easily altered if the desired behavior does not occur. Personal selling, however, is far more costly than advertising and is generally used only when its high expenditure can be justified.
Wa rm1
Task 1 Look at the following pictures and identify the different selling methods.
person-to-person selling
direct mail selling
online selling
telephone selling
新职业英语
Unit 7
Conte nts
1
Warming-up
2
Reading A
3
Reading B
4 Listening & Speaking
5
Writing
6
Mini-project
7
Language Lab
78
ELnantegrutaignemLeanbt
Warm -up
Task 1 Task 2
ReadT2exitnA-g A
2 Given cautious consumer spending and tight credit, why is online retail continuing to grow fast while overall retail numbers drop? Retailers need to look no further than the great benefits and savings of selling via a multi-channel e-commerce platform.
新职业英语旅游英语Unit 7
Writing Project Vocabulary and Structure Self-evaluation Grammar
2 3 4
9 10
5
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旅游 Unit 7 Seeing Off Tourists 英语
Warming-up
Task 1
Task 2
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旅游 Unit 7 Seeing Off Tourists 英语
Reading A
Third, you should help the tour leader with hotel checkout. Remind the visitors to settle their accounts with the hotel if they have had any personal expenditures, to return any items borrowed from the hotel, to check that they have not left anything in the hotel and to keep their valuables safe. Fourth, don’t forget to make a farewell speech before the tour group leaves. Usually, you can make the farewell speech during the last dinner, in the bus on the way to the airport or at the airport. In your speech you should express your gratitude for their cooperation and understanding, recall some of the funny experiences you have had together, apologize for any mistakes you may have made, invite suggestions for improvements and express your best wishes for their safe return home and your hope to see them again one day.
新职业英语 综合英语2
situation.
Tran: 他以前没有做过这种工作，我不知道他能不能和其他
人和睦相处。 He’s never done this type of work before; I’m not sure how he’ll fit in with the other people.
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Unit 1 Workplace
ReaTexdt A-ing A 5
5 By wearing trendy workplace fashion pieces, many people are given compliments, but not always. The last thing that you want to do is get a bad name for yourself instead of compliments. That is why it is also advised that you take what others may think of you into consideration. You need to make sure that the impression that you would be making is a good one.
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Unit 1 Workplace
ReadTexitng A A-4
4 Before relying on workplace fashion trends, you will want to take a good, close look at the trend in question. For instance, does the trend require the wearing of a skirt or a dress, no matter what the length? If so, it is important that you look at what you do for a living. If you are in a professional office setting, a dress may be perfect for you. On the other hand though, if you work in a retail store as a manager, a dress or skirt may actually get in the way and hamper your efforts to work and be productive.
新职业英语职业综合英语2(通用版)课文翻译
Unit 1 Text A 职场时装潮流许多人每天都在捕捉职场时装的潮流，以便能与那些衣着时尚得体的人们步调一致。
他们认为按最新潮流穿衣打扮能为自己赢得时尚和时髦的好名声。
尽管这样做合情合理，你还是要小心谨慎。
许多人并没有意识到，追随职场时装潮流有利也有弊。
好处之一，正如上面所提到的，穿一套时髦的衣服去上班，很可能会得到一堆夸奖。
这种感觉很不错，也让人引以为豪。
然而事实上这种追随弊大于利。
例如，职场时装潮流往往不区分工作和职业。
在一家新潮的咖啡馆或零售店工作，着装要求很可能是休闲服。
而在一家法律或保险公司上班，着装则需要更职业化。
不幸的是，很多职场新潮时装是为工作中的一般大众而设计，而非为特定职业设计。
因此一不小心就可能出问题。
在追随这种时装潮流之前，要好好地仔细审视一下所谓的潮流。
比如，潮流是不是时兴半身裙或连衣裙，而不论其长短呢？如果确实如此，那么最重要的是要考虑自己的工作性质。
如果是办公室的职业白领，连衣裙就非常适合。
但如果是在零售店当经理，连衣裙或半身裙则可能会妨碍工作，影响工作效率。
很多人会因为穿了时髦的职场时装而备受称赞，但事情并非总是如此。
最不希望的是不但没有受到夸奖，还落下坏名声。
正是因为这个原因，你必须考虑别人对你的看法，你必须确保给别人留下的是个好印象。
到底要不要将职场最时髦的潮流带入衣柜，这个决定得自己做，但在做出决定前请考虑考虑上面提到的问题。
Text B波音公司行为准则波音公司行为准则为全体波音公司员工制定了必须遵守的行为规范。
波音公司的企业经营建立在公平、公正的基础上，符合道德规范和法律、法规。
在企业经营中，诚信是公司处理一切关系的基础，包括公司与客户的关系、供应商和公众的关系以及员工之间的关系。
在履行公司职责时，波音公司要求员工以最高商业道德标准要求自己。
员工不得参与损害公司诚信、公平、声誉或者为公司带来麻烦的任何活动。
员工应确保：●不参与可能导致公司及个人利益冲突的任何活动。
新职业英语视听说教程2Unit 7课件【优质PPT】
In Class Period 1: Listening 1 → Speaking 1 (Task 1-2)
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Period 2: Watching 1 → Speaking 1 (Task 3-4)
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Period 3: Listening 2 → Speaking 2 (Task 1-2)
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Period 4: Watching 2 → Speaking 2 (Task 3-4)
Middleaged
Women
Middleaged
Men
Percentage 85%
78%
80%
92%
Elderly People
Main Hair Want to
Too
Hair
Hair Don’t care
Concerns have
much becoming loss much about
smooth and dandruff
… too risky to launch a new product with an even higher price. True
2. They have a heated discussion and fail to reach an agreement.
We have to increase the price by 5%.
5
2021/10/10
Listening 1 TASK 1 Market Analysis
Ⅰ Warming-up
Discuss with your partner and tick (√) the reasons why people do market analysis.
新职业英语旅游英语Unit 7
英语
Unit 7 Seeing off Tourists
旅游 Unit 7 Seeing Off Tourists 英语
1
Warming-up Reading A Listening Speaking Reading B
6
7 8
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旅游 Unit 7 Seeing Off Tourists 英语
Reading A
Preparations for the Departure of a Tour Group Bidding farewell to a tour group marks the end of the tour guide’s service. Last, but not least, it is of equal importance to “the greeting” and should be conducted with the same level of efficiency and sincerity. If anything unpleasant happens at the last minute, it may ruin all your previous efforts during the entire tour. The following points are typical of what a tour guide would need to do. First, check the flight tickets. You, and the tour leader, should check and reconfirm the time, flight and number of tickets with the airline one day before departure.
[外语课件]新职业英语职业综合英语第二册Unit7（可编辑）
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Warm-2-Notes Sample L-4-Script Task 4 Script Listening & Speaking 声音 L-Task 5-1 Task 5 Listen to the passage twice and fill in the blanks with what you hear. Listening & Speaking According to the Center for Exhibit Industry Research, the majority of trade fair attendees are decision makers or influencers who plan to make a purchase. Following are the guidelines to help make sure one is ready to _______________. Avoid soft sells and be engaging: Trade fairs require a hard-sell approach. When attendees show interest in your booth, approach them immediately. Present your professionalism and willingness to help and avoid greetings like “Can I help you”. Instead, ______________________―“What information can I tell you ab out our new heating system?” Watch your manners: Don’t sit down. Don’t eat, drink, or smoke at the booth. Never leave your booth unattended. Don’t spend time chatting with colleagues instead of ________________________. sell effectively ask a direct question focusing on customers 声音 L-Task 5-2 Qualify prospects quickly: The first thing you should do once you meet someone new is to find out who they are and where they’re located. You can find this information out by requesting ________________. Ask lots of questions: Engage a prospect by asking open-ended questions―ones that require more than a yes or no answer. This will help you determine theirneeds and interests. Keep good records: Write down all therelevant informati on about a prospect on a “lead card” which containshis or her needs, interests, _________________. Use this card for yourpost-show follow-up when you return to the office. Listening & Speaking a business card budget and timing 声音 Writing Writing Task 1 Task 2Task 3 W-Task-1 Writing Task 1 Look at the following advertisements anddiscuss the questions below with your partner. Q1 Q2 W-1-Q1Writing What does each advertisement sell? Sample 1 is a public service advertisement (公益广告), warning the consequence of drunk driving.Sample 2 is a hair gel advertisement, showing the effect after using theproduct. Sample 3 is also a public service advertisement, warning parentsto take care of their children in the swimming pool. Sample 4 is a mobilephone advertisement showing the special musical feature of the product.W-1-Q2 Writing What is the slogan used in each advertisement? Sample 1:Reserved for Drunk Drivers Sample 2: Tames the Wildest Hair Sample 3: WatchAround Water Sample 4: Express Your Musical Side W-Task-2-1 Writing Task2 Translate the following advertisements slogans into Chinese.Time always follows me. 2. Good to the last drop. 3. A diamond lastsforever. 4. Start ahead. 时间永随我。
新职业英语2-通用版-Unit7
Reading A
3 直到2005年为止，这种自选式经营的鞋店看起来一切都非常美好；之后配莱斯开始失去市场份额，店铺也纷纷倒闭。零售行业早已改头换面，如果买鞋的顾客非常看重价格，那他们就会选择像沃尔玛，塔吉特，科尔士这样的一站式超级折扣店。一位行业的内部人士说: “你要是年复一年一成不变地生产鞋子，就别指望单靠价格便宜就能吸引顾客上门。” 以低价作为唯一经营法则的配莱斯已经毫无优势可言。
Reading A
4 To reverse its falling market share, Payless had to plan a completely new strategy.To get things started, it hired a new CEO, Matt Rubel, who came with extensive experience in the high-end brand market.Rubel knew that Payless had to change its image from the dusty storeroom of cheap shoes into the fun merchant of fashion.“We have the ability to make shoes at the most affordable prices anywhere in the world, and we want to marry that with the greatest creativity,” said Rubel.The overall objective of Rubel’s strategy was not only to improve the brand image, but also position Payless in such a way that a slight price increase would seem like a bargain.Rubel wasted no time in making big changes.
新职业英语视听说教程2Unit 7完整ppt课件
Watch the video and talk about what you know about the TV commercial.
.
Listening 1 TASK 1 Market Analysis
Skills：
➢ To get the vocational skills covered in this unit. ➢ To get a general idea of the typical working situations in
marketing a new product.
.
Lead in
Ⅲ Intensive Listening
Script
Listen to the conversation again and complete the
following table.
Age Group
Young Women
Young
Middleaged
Women
Middleaged
Men
Percentage 85%
.
Listening 1 TASK 1 Market Analysis
New Words & Expressions
4. elderly a. 年纪较大的；上了年纪的 Many of those most affected are elderly. 受影响最大的人中很 多都是上了年纪的。
5. range from （在某一范围内）变化，变动 His interests range from chess to stamp. 他的兴趣范围广泛，从下象棋到集邮无所不包。
About Payless ShoeSource (《新职业英语2》Unit 7 备课资料
Payless ShoeSource US$3 billion (2017)[2]Payless ShoeSource Inc. (also known as simply Payless) is an international discount footwear chain. North American stores including their e-commerce platform were filing for bankruptcy. The filing excludes stores outside of North America, which will continue to operate.[1][3] Established in 1956 by cousins Louis and Shaol Pozez, Payless is a privately held company owned by Blum Capital, and Golden Gate Capital. In 1961, it became a public company as the Volume Shoe Corporation which merged with The May Department Stores Company in 1979. In the 1980s, Payless was widely known in the U.S. for its Pro Wings line of discount sneakers, which often had Velcro straps instead of laces. In 1996, Payless ShoeSource became an independent publicly held company. In 2004, Payless ShoeSource announced it would exit the Parade chain and would close 100 Payless Shoe outlets. On August 17, 2007, the company acquired the Stride Rite Corporation and changed its name to Collective Brands, Inc.[4][5] The company had a total revenue for 2011 of US$ 3.4 billion.[6] The company also has a stunt premium banner, Palessi Shoes.[7]It was announced on May 1, 2012, that the company would be purchased by Wolverine World Wide, Blum Capital, and Golden Gate Capital for US$1.32 billion. On December 13, 2016 it was reported that all Payless shoe stores were to be closed in Australia with the loss of 730 jobs.[6][8] On July 14, 2014, Authentic Brands Group acquired some assets from Payless ShoeSource's division Collective Licensing International, LLC, which included brands such as Airwalk, Hind sports clothing, Vision Street Wear, and Above The Rim.[9]Contents• 1 Historyo 1.1 Acquisitionso 1.2 Key dateso 1.3 Expansion• 2 Collective Licensing International, LLC• 3 2017 bankruptcy• 4 2019 bankruptcy and domestic liquidation• 5 References• 6 External linksHistoryFormer Payless ShoeSource logo used until 2006.AcquisitionsPayless ShoeSource store, Briarwood Mall, Ann Arbor, MichiganCirca 1962–63, Volume Shoe company purchased the original Hill Brothers Shoe Company based in Kansas City, Missouri and converted all 25 of their stores to the "Payless" name. In 1971, Volume Shoe obtained the second Hill Brothers Shoe Store chain that was started in St. Louis, Mo in 1956 by Al Melnick and Sol Nathanson with the assistance and aid of the original Hill Brothers in Kansas City. The St. Louis version of "'Hill Brothers Self Service Shoe Store'" went from 3 to 103 stores in the Midwest and South between 1956 and 1971. Volume Shoe originally operated the 103 stores under the "Hill Brothers Self Service" name.Starting in 1972, Volume Shoe began to consolidate stores in proximity and convert others to the "Payless" brand. The St. Louis operation of "'Hill Brothers Self Service'" stores were known for their bare bones minimalism and the slogan "two for five – man alive!", that is, women and children's shoes were two pair for five dollars.[10]Payless bought Picway Shoes from the Kobacker department store chain in 1994.[11]Key dates•1956: Pay-Less National is founded in Topeka, Kansas, by two cousins, Louis and Shaol Pozez, to open self-service stores selling budget footwear.•1962: The company goes public as Volume Distributors.•1967: The company is renamed Volume Shoe Corporation; an accelerated expansion program is launched.•1971: Volume Shoe Corp. acquires the St. Louis based Hill Brothers Self Service Shoe Store•1978: The Payless ShoeSource name is adopted for the bulk of the company's retail outlets.•1979: Volume Shoe is acquired by the May Department Stores Company.•1991: The company name is changed to Payless ShoeSource, Inc.•1996: May spins Payless off to shareholders, making it once again an independent, publicly traded firm.•1997: The mid-priced shoe chain Parade of Shoes is acquired from J. Baker, Inc.; the first Canadian Payless stores open.•1999: The firm launches e-commerce at ; Payless opens locations on the sales floor inside Shopko discount stores,replacing J. Baker.•2000: Payless enters into a joint venture to expand into the Central American region.•2004: As part of a major restructuring, Payless announces that it will close down the Parade chain and close hundreds of PaylessShoeSource outlets.[12]•2012: Collective Brands Inc., which owns footwear brands such as Sperry Top-Sider and Keds as well as the retailer Payless ShoeSource, will be split in two by multiple buyers, Wolverine Worldwide, Blum Capital and Golden Gate Capital, in a purchase valued at $2 billion, including debt.[13][14][15]•2017: Payless ShoeSource filed for Chapter 11 bankruptcy and closed 673 stores nationwide.[16]•2019: Payless filed for a second bankruptcy and closed all their remaining stores in the United States and Canada.[17]•2020: Payless emerges from bankruptcy and pans to re-launch an US e-commerce site.[18]ExpansionOn June 27, 2006, Payless announced that it was launching a new logo created to represent a more stylish, upscale and contemporary company. This is the first rollout of stores in 2012 and beyond.[citation needed]•Canada: At the end of 2018, Payless had 248 stores in Canada, however, it was announced in February 2019 that all of the stores would be closed.•St. Lucia: In 2014, Payless opened its first store in St. Lucia at the Baywalk Mall in Gros-Islet. This is one of two Payless stores located on the island of St. Lucia.•Australia: In 2013, Payless ShoesSource bought Payless Shoes Australia's full 150 stores, which has operated since 1980 out of administration. Previously, these two companies did not have any affiliation.[19] On December 13, 2016, it was reported that all Payless shoe stores were to be closed in Australia with the loss of 730 jobs.[6][8]•Trinidad and Tobago: Payless ShoeSource has a total of 22 stores across Trinidad and Tobago, having first opened its doors in 2001. •Barbados: In 2012, Payless expanded into the Barbados market by opening the first ten-employee store at Haggatt Hall, St. Michael.The group's CEO announced four more are also planned to open, and this will increase its local operations to 50 employees. •Jamaica: Payless ShoeSource opened in Jamaica in January 2011, and today has a total of 12 stores on the island.•Philippines: As of March 2019, Payless has 76 stores in the Philippines.[20]•Indonesia, Singapore, and Malaysia: In April 2011, Payless launched its first store in Jakarta, Indonesia followed by one store in Kuala Lumpur and Singapore within the same year and under the same management. Payless ShoeSource operates 19 stores throughout Indonesia currently.•Thailand: The Central Marketing Group (CMG), a business unit of the Central Group, has signed a franchise agreement with Kansas-based Payless ShoeSource that will see outlets next year in Bangkok–Chonburi, making Thailand its 15th franchise country. It will also adopt Payless's new Hot Zone format and purchase products directly from the seasonal assortments, with slight adjustments for local needs.[21]•United Arab Emirates: It belongs to AlShaya group in the UAE. It has opened different branches in Dubai Mall, Mirdif City Center and Sahara Center, and also in Bawadi Mall in Al-Ain City.[citation needed]•Interior of a Payless ShoeSource in Groveton, Virginia•Payless ShoeSource in Fairview Mall•Payless in Santo Domingo, Dominican RepublicCollective Licensing International, LLCPayless ShoeSource, operating as Collective Brands, Inc. formed a division called Collective Licensing International, LLC (CLI) in January 2004, which was based in Englewood, Colorado. CLI held and owned various clothing and sport brands, particularly "youth lifestyle brands" and board-sport brands such as Airwalk, Vision Street Wear, Sims, Lamar and LTD, World Snowboarding Championships, Sugarboards, Carve, genetic, Dukes, Rage, Ultra-Wheels, Hind, Spot Bilt and Skate Attack.[22]The primary purpose of the division was to develop brands and provide them with marketing and branding guidance in various markets.[23]In 2010, CLI acquired Above The Rim from Reebok International for an undisclosed amount.On July 14, 2014, Authentic Brands Group acquired some assets from Payless ShoeSource's division Collective Licensing International, LLC.2017 bankruptcyIn April 2017, the company, struggling with the migration of retail shopping to e-commerce, filed for Chapter 11 bankruptcy.[24] It planned toimmediately liquidate nearly 400 stores in the United States and Canada.[needs update] Prior to the bankruptcy, heavily loaded with debt due to a private equity buy out, the company's credit rating was downgraded by Moody's. It has $100 million in loans that will come due in the next five years.[25] The company's bankruptcy announcement was part of a trend of retail closures in 2016–2017 known as the retail apocalypse.[26][27]Payless emerged from bankruptcy court protection in August 2017. The company was the first among a group of retailers going through bankruptcy since 2016 to successfully complete the process of restructuring.[16]2019 bankruptcy and domestic liquidationA closing Payless store at Springfield Town Center, Springfield, Virginia in 2019On February 14, 2019, Payless ShoeSource filed for bankruptcy again for a second time and this time they closed all 2,100 stores in the United States by May 2019.[28]On February 19, 2019, it announced would also close 248 stores in Canada.[3]The 790 stores across Latin America and the other stores internationally would not be affected.[29] Payless ShoeSource emerged from bankruptcy on January 16, 2020, with plans to re-launch an US e-commerce site.[18]。
新职业英语职业综合英语Unit 7 Customer Service讲解
一家公司想度量一下顾客满意度是件好事。 但是，要想把这件事做好，整个度量过程必须妥善 设计，并自始至终完整地实施。合理设计调查问卷 仅仅是这个过程的第一步。为了能够从顾客那里获 得代表性的数据样本，并将偏见降到最低，建立数 据搜集程序也同样重要。许多公司却未能做到这一 点，而这也正是这家餐馆的失败之处。
WaWrmaring-up m1-2
Task 2
Suppose you are the CEO of the Campus Canteen Corporation. According to the completed survey above, are your customers satisfied? How could you make improvements?
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Unit 7 Customer Service
ReaTdexit ng A A-2
The food, as always, was wonderful. The service was even better than usual. I really would have given the restaurant top marks on every item—but I didn't. Why? We'll see in a moment.
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Unit 7 Customer Service
ReadAi-nTragns-1A
我真的很想知道
周五晚上我结束了节食。把去年因常去曼哈顿 的餐馆吃饭而增加的20磅减掉之后，我敢说我该理 直气壮地美餐一顿了。为了庆祝节食成功，我和太 太去了休斯顿一家我们最喜欢的餐馆。