商务英语案例
商务英语案例分析1
1.the problem Fast-Track faced:The subsidiary’s recent sales results were poor. Sales revenue was 30% below target.the solution to this problem:appoint a new sales manager for its subsidiary in Warsaw, Poland.2.background:Fast-Track Inc, based in Boston, US, sells corporate training videos and management training courses .Fast-Track advertised the vacancy only inside the company as it believes in offering the description for the position.3.merits and shortcomings of the 3 candidates:(1)Jonna Pelcmerits: diploma in marketinga good knowledge of computera suitable experience as a sales representativeenergetic and confidentambitious : get ready to be the topcompetitive: likes to winbest sales results of team during the last 5 yearsskill in personal knowledgeshortcomings: English is not very fluentvery young: less social experienceaggressivestrong personalitylow levels of education(2)Anna Belinski:merits: quiet and confidentfluent English, German and Polishgood at team buildingstrong sales abilityfast learnergood at computer and handling figures shortcomings: not independenttoo much self-confident(3)Robert Kaminsky:merits: strong sales abilitygood educationfluent Polish and Englishhard workercalm and relaxmodest practical and reliable shortcomings: not creativenot good at talking with other people 4.discuss who to select for the vacant position:Jonna Pelc: Though she finished secondary school but she is the only one who major in marketing among the 3 people. So we can believe she has a good academic background. Maybe someone think she is too young and she has less social experience. Besides, Jonna is rather ambitious, she is ready to be the director and she likes to win. In my opinion, this point is the most important to be a natural leader. Only the leader is determined, the staff can work together to improve the sales results. She is also energetic and confident; therefore the sales team can be easily motivated by her. While she has strong personality and she’s difficult to work with.I concern the team’s cooperation may be hard. In general, she may become a good sales leader.Anna Belinski: She wants to enjoy working to achieve good result in our company and to work with each other. In this way, the staff will work more effective and the staff turnover can be decreased. she is not independent: she depend too much on others. This means she is not suitable to be a leader. Besides, she is not an outgoing person, but we cannot deny her strong sales ability and she does well in computer and handling figures. So I think she’s more suitable to be a sales representative than to be a sales manager.Robert Kaminsky: He has good education and good judgment. As far as I’m concerned, he’s the most experienced sales representative sales representative of the 3. His linguistic ability quiet well and he works veryhard .While he’s not creative he cannot well motivated others and he is not good talking with people. So I think he’s also not the most suitable one to be a leader. Even though, he has strategy for developing sales, he believe the company should increase market share in along term. So his clear future can be a good advice to the sales manager.。
商务英语案例-苹果公司
2004年，斯蒂夫·乔布斯被诊断出胰腺癌，苹果股价重挫。2004年，推 2004年，斯蒂夫·乔布斯被诊断出胰腺癌，苹果股价重挫。2004年，推 出第四代iPod数码音乐播放器，沿用了原本在iPod mini上的“Click 出第四代iPod数码音乐播放器，沿用了原本在iPod mini上的“Click Wheel” 操控设计。此后还推出搭载彩色显示屏的iPod Video。2004年，推出迷你版 操控设计。此后还推出搭载彩色显示屏的iPod Video。2004年，推出迷你版 iPod mini数码音乐播放器，其金属外壳与其他机种歧异性极大 mini数码音乐播放器，其金属外壳与其他机种歧异性极大 2005年斯蒂夫· 2005年斯蒂夫·乔布斯宣布下一年度将采用英特尔处理器。 2005年，推出第五代iPod播放器。 2005年，推出第五代iPod播放器。 2005年，推出第二代iPod 2005年，推出第二代iPod mini 迷你数码音乐播放器与iPod shuffle，其 迷你数码音乐播放器与iPod shuffle，其 无显示屏设计引起部分使用者不满。 2005年九月，推出iPod 2005年九月，推出iPod nano 超薄数码音乐播放器，采用彩色显示器。 2006年，斯蒂夫· 2006年，斯蒂夫·乔布斯发表了第一部使用英特尔处理器的台式电脑和笔 记本电脑分别为iMac和 记本电脑分别为iMac和MacBook Pro。 Pro。
手机：iPhone 手机：iPhone
2008年，斯蒂夫·乔布斯在Mac World上发布了新设计的MacBook和 2008年，斯蒂夫·乔布斯在Mac World上发布了新设计的MacBook和MacBook Pro， Pro， 以及全新的24英寸Apple 以及全新的24英寸Apple LED Cinema Display。 Display。 2009年，苹果负责全球营销的高级副总裁菲利普·席勒在Mac World2009大会上发 2009年，苹果负责全球营销的高级副总裁菲利普·席勒在Mac World2009大会上发 布了重新设计的17英寸屏幕的MacBook Pro笔记本电脑。 布了重新设计的17英寸屏幕的MacBook Pro笔记本电脑。 2009年，3 2009年，3月3日推出升级版的iMac，但外形并未改变，其使用了NVIDIA公司新款 日推出升级版的iMac，但外形并未改变，其使用了NVIDIA公司新款 显卡，并小幅度降低了iMac价格,同时升级更新的包括Mac mini和 显卡，并小幅度降低了iMac价格,同时升级更新的包括Mac mini和Mac Pro。 Pro。 2009年，3 11日推出新款iPod shuffle，这是第一款可以语音发音的数码音乐播 2009年，3月11日推出新款iPod shuffle，这是第一款可以语音发音的数码音乐播 放器，体积更加小巧，几乎是上代的一半大小，由于部分操作键转至耳机线缆上，所 以暂时不支持第三方耳机，而且必须配合8.1版本或更新版本的iTunes使用。 以暂时不支持第三方耳机，而且必须配合8.1版本或更新版本的iTunes使用。 2009年，6 25日推出新款iPhone，命名为iPhone 2009年，6月25日推出新款iPhone，命名为iPhone 3G s，s代表speed，iPhone s， 代表speed， 3G s是历代iPhone中性能最好的一款，其运行速度是前两代iPhone的两倍多，并且加 s是历代iPhone中性能最好的一款，其运行速度是前两代iPhone的两倍多，并且加 入了指南针、摄像等功能 2009年，9 10日更新全线iPod产品（itouch、classic和nano），其中第五代 2009年，9月10日更新全线iPod产品（itouch、classic和nano），其中第五代 nano支持摄像和收音机功能，推出iTunes 9，正式推出Snow Lepard系统 nano支持摄像和收音机功能，推出iTunes 9，正式推出Snow Lepard系统
商务英语翻译案例1~3
商务英语翻译案例1~3证明与介绍信（Certificates & Letters of Introduction）引言：证明是介绍一个人某种情况的文件，介绍信是某单位派遣人员前往某处办事时介绍被派遣人员身份等的一种起介绍作用的信件。
此类信件也属于日常事务常用应用文。
范例1：CERTIFICATEThis is to certify Mr. Li Lin served as the sales manager of Dafei Electric Appliance Company Ltd. From 2002 to 2005. Having succeeded in raising yearly sales volume by 25%, Mr. Li distinguished himself for his diligence, integrity and morality, and conscientious discharge of all his duties.If I can further information, please feel free to write to me.Sincerely yoursLin BaohuaGeneral Manager 范例2：CERTIFICATE OF LEA VINGThis is to certify that Miss. Wang Li was employed in the General Manager’s Office as English secretary for the period October 2004 to August 2006, during which she proved herself to industrious and capable. She left us of her own accord.Sincerely yoursDavid ParkerGeneral Manager 范例3：Dear Sirs,We have the great pleasure of introducing to you, by this letter, Mr. David Li, a director of Messrs. Li & Co. Ltd., who is business friend of ours.Mr. Li is visiting your city to establish new business connection, and we would greatly appreciate any assistance you may render to him, which will be considered as a special favor to us.Yours faithfullyAllan ShirleyGeneral Manager案例说明：证明通常采用书信格式，但多略去收信人的姓名、地址和结束语。
商务英语范文通用14篇
商务英语范文第一篇Dear Mr. XXX,We learn from ABC Co. ltd., New York that you are a leading exporter in your country. We are, at present, very much interested in importing your goods and would appreciate your sending us catalogue, sample books or even samples if possible.Please give us detailed information on CIF Guangzhou prices, discounts, and terms of payment.Should there be any items new to the . market, kindly let us know and send samples if available.We hope this will be a good start for a long and profitable business relation, and we assure you of our close attention to your offers.Sincerely,商务英语范文第二篇TuesdayDear Xiao Wang:I wonder if I could borrow your electronic dictionary for a few days. Now I am translating some important articles. There are many new words which I have to look up the dictionary usually. I just have a paper dictionary but of course it’s not as convenient as the electronic one, which has a bad effect upon my velocity of my translating. So I think your electonic dictionary is more suitable for me to complete my work. I promise that I must be very careful of your dictionary and make no damage done on it. Thank you very much!Yours everSam商务英语范文第三篇Replying to an enquiry Ex 7: Sample answer: (219words)Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best combination of food, entertainment and location. By choosing A Cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A Cut Above include corporate functions such asconversations and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your needs. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head varies with the choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 01623 713698.A Cut Above looks forward to hearing from you.Yours sincerelySinead Welsh商务英语范文第四篇good morning, my name is jack, it is really a great honor to have this opportunity for a interview, i would like to answer whatever you may raise, and i hope i can make a good performance today, eventually enroll in this prestigious university in september. now i will introduce myself briefly,i am 21 years old,born in heilongjiang province ,northeast of china,and i am curruently a senior student at beijing XX major is packaging i will receive my bachelor degree after my graduation in the past 4 years,i spend most of my time on study,i have passed CET4/6 with an ease.And i have acquired basic knowledge of packaging and publishing both in theory and in practice. besides, i have attend several packaging exhibition hold in Beijing, this is our advantage study here, i have taken a tour to some big factory and company. through these i have a deeply understanding of domestic packaging industry. compared to developed countries such as us, unfortunately, although we have made extraordinary progress since 1978,our packaging industry are still underdeveloped, mess, unstable, the situation of employees in this field are awkard. but i have full confidence in a bright future if only our economy can keep the growth pace still.I guess you maybe interested in the reason itch to law, and what is my plan during graduate study life, i would like to tell you that pursue law is one of my lifelong goal,i like my major packaging and i won\'t give up,if i can pursue my master degree here i will combine law with my former education. i will work hard in thesefields ,patent ,trademark, copyright, on the base of my years study in department of p&p, my character?I cannot describe it well, but i know i am optimistic and confident. sometimes i prefer to stay alone, reading, listening to music, but i am not lonely, i like to chat with my classmates, almost talk everything ,my favorite pastime is valleyball,playing cards or surf online. through college life,i learn how to balance between study and entertainment. by the way, i was a actor of our amazing drama club. i had a few glorious memory on stage. that is my pride.商务英语范文第五篇Good afternoon .I am of great hornor to stand here and introduce myself to you .First ofall ,my english name is ...and my chinese name is ..If you are going to have a jobinterview ,you must say much things which can show your willness to this job ,such as ,it is my long cherished dream to be .and I am eager to get an opportunity to do...and then give some examples which can give evidence to .then you can say something about your hobbies .and it is best that the hobbies have something to do with the job.What is more important is do not forget to communicate with the interviewee,keeping a smile and keeping your talks interesting and funny can contribute to the success.I hope you will give them a wonderful speech .Good luck to you !商务英语范文第六篇DearThank you for your comments.A copy of your letter has been forwarded to the author for his response. I am sure you will be hearing from him in the near future. I am pleased that you found our article informative and hope that you will continue to read our publication. Should you have any comments or questions in the future,please do not hesitate to write to this office.We value our readership and are proud to have you as a member of our family of subscribers. 商务英语范文第七篇GUARANTEEFOR VALUE RECEIVED， the undersigned hereby guarantee absolutely and payment of the within Note and agree to pay all cost of collection，legal expenses and attorneys\' fees，incurred or paid by the holder of the within Note in the collectionand/or enforcement of said Note and the enforcement of this Guaranty.No renewal orextension of said Note， no release orsurrender of any security for said Note or this Guaranty，no release of any person primarily or secondarily liable onsaidNote(including any maker， endorser or guarantor)，no delay inthe enforcement of payment of said Note or this Guaranty and no delay oromission in exercising any right or power under said Note on this Guarantyshall affect the liability of any of the undersinged hereunder. The waives presentment， protest，demand， notice of dishonor ordefault，notice of acceptanceof this Guaranty and notice of any kind with respect to said Note or this Guarantyor the performance of the obligation under said Note or Guaranty.________________________(SEAL)________________________(SEAL)商务英语范文第八篇DearEveryone here at [name of firm] was saddened to learn of [name of employee] sudden illness.We know that this came on without any warning and while the proceeds from the group policy insurance coverage will defray a substantial amount of the medical costs， you may have need for some additional financial assistance to see you through this difficult time.Please do not hesitate to call on us if you need our assistance in this area. We consider [name of employee] to be one of our most valuable employees and a fine individual as well and would be most appreciative if you will let him know that we are all thinking of him商务英语范文第九篇DearThis is to inform youthat we have carefully reviewed your estimate on the parking lotrefurbishing. We are planning to contract with you for this work.We are unable to letthis contract immediately， as finalapproval of expenditures of this nature must come from the head office in NewYork.DearWe have received yourletter acknowledging receipt of the items we mailed to you and noticing us tocancel shipment of your order for those items which are back ordered.We will be issuing youa refund as soon as we have completed the necessary paperwork for your account.We would like to takethis opportunity to thank you for shopping through [name] Our new [specify] catalogshould be arriving at your home shortly， and I believe you will be pleased by some of the beautiful choicesour buyers have made this season.Thank you for yourpatience and understanding and for providing us with the opportunity to be ofservice to you.商务英语范文第十篇DearThank you for yourorder. At this time we cannot fill your order due to an unexpectedshipment delay from our overseas suppliers.We will hold yourorder for arrival of the merchandise， and ship shortly thereafter. Unfortunately， we cannot provide you with a specific shipping date at this time.Thank you for youranticipated patience in this matter.商务英语范文第十一篇Dear Sir: June 15, 2001We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly商务英语范文第十二篇Electronic mail,or e-mail for short,is an entirely new way of communication by means of fast,inexpensive,highly efficient and convenient,e-mail is so popular in developed countries that it is difficult to imagine modern life without it.Nowadays, millions of computers all over the world have been connected to form a global network called can send or receive by e-mail a variety of information and documents such as letters,papers, video and audio files to anyone in over 170 countries in a short harriers are not a problem, because internet software is capable of translating your mail into whatever language you want. you can also store,,edit,compile and search your e-maih most importantly,e-mail helps us overcome space and time limitations in communication.With the rapidly growing popularity of computers and the fast expansion of the information highway,wider and wider applications of internet e-mail will be developed and e-mail will soon become an indispensable means of communication.商务英语范文第十三篇Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best possible combination of food, entertainment and location. By choosing A cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A cut Above include corporate functions such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experienceto meet your nees. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head vaires with choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 0123 4578.A Cut Above look forward to hearing from you.Yours sincerelySinead Walsh商务英语范文第十四篇Gentlemen：This is to inform you that we are unable to make delivery on the above referenced purchase order on the date indicated.We should have our merchandise ready to ship within 10 days of the original delivery date and we hope that you can hold off until that time.We did want to inform you of this delay as soon we were advised in order to give you as much time as possible to make alternate arrangements， if necessary. We can assure you，however， that if your order remains in force we will expedite delivery to you as soon as we have received the merchandise.Please accept our apology for this delay and thank you for your understanding.。
商务英语语言精练的例子
商业英语会话精选1.Production Problem s产品问题2.Grace：But if sales go as well as they should, that's still well within our profit m argin.Proceeds from sales of the first order will easily cover the cost of the second order.葛蕾丝：不过假如销售状况有应有的表现，那就仍在我们的获利范围之内。
第一批定单的营收将会很容易就抵过第二批定单的成本。
3.Grace：Well, it seem s that we underestim ated the costs. According to the factory, it willcost about eight percent m ore than initially projected.葛蕾丝：看样子我们似乎低估了成本。
根据制造厂商的说法，成本会比原先计划的还高出百分之八。
4.Grace：Yes, I know. But I thought that if I could get your support first, it m ight m ake gettingapproval easier.葛蕾丝：是的，我知道。
只是我觉得如果我能先取得你的支持可能会比较容易得到批准。
5.Grace：That's right. I t's going to cost about three thousand m ore to com plete the first order.葛蕾丝：是的。
大约要多花三千元来完成第一批订单。
6.Grace：Exactly. After that, the product should finance itself.葛蕾丝：完全正确。
商务英语谈判案例
商务英语谈判案例在商务谈判中，语言的运用至关重要。
一方面，谈判双方需要用准确的语言表达自己的意愿和要求；另一方面，他们也需要理解对方的表达，并作出相应的回应。
下面我们将通过一个实际的商务英语谈判案例，来分析在谈判中如何运用英语进行有效沟通。
案例背景：甲公司是一家生产家具的企业，他们希望与乙公司合作，将自己的产品销售到乙公司的商场中。
乙公司是一家大型家居连锁店，他们对甲公司的产品很感兴趣，但在价格和供货条件上有一些疑虑。
谈判过程：1. 甲公司代表首先向乙公司代表介绍了自己公司的产品特点和优势，强调了产品的质量和设计独特性。
在谈到价格问题时，甲公司代表使用了“competitive pricing”（有竞争力的价格）和“bulk order discount”（大宗订单折扣）等专业术语，以表明他们对价格问题已经做了充分的考虑。
2. 乙公司代表则提出了一些具体的疑虑，比如产品的供货周期和售后服务。
甲公司代表在回应时，使用了“flexible delivery schedule”（灵活的交货时间表）和“comprehensive after-sales support”（全面的售后支持）等术语，以说明他们对乙公司的关切已经有所考虑，并且有相应的解决方案。
3. 在谈判的过程中，双方还就合作的细节进行了讨论。
甲公司代表使用了“mutually beneficial partnership”（互利合作伙伴关系）和“win-win situation”（双赢局面）等术语，强调了双方合作的价值和意义。
乙公司代表也表示愿意就合作细节进行进一步的商讨。
结论：通过以上案例的分析，我们可以看到，在商务谈判中，双方需要灵活运用商务英语，以准确、生动、简洁的语言进行沟通。
同时，双方还需要对对方的表达进行仔细的理解，以便作出恰当的回应。
只有这样，双方在商务谈判中才能达成双方满意的协议，实现合作共赢的局面。
在实际的商务谈判中，我们还需要不断学习和提高自己的商务英语能力，以应对不同场合和不同对象的商务沟通需求。
商务英语写作案例参考
商务英语写作案例参考商务英语写作案例参考范文（精选11篇）写好商务英语写作不是一件简单的事，除了要有好的英语基础，还需要知道商务英语写作需要到哪一些格式，这个时候就需要用到范文，店铺在这里为大家寻找到了商务英语写作案例参考，希望你看完之后可以写出好的商务英语作文!商务英语写作案例参考篇1Dear Sirs,This is to introduce ourselves as one of the biggest down apparel product companies from China. Our company—Jiangsu Bosideng International Holdings Limited .—was established in 1994,locating in the Bosideng Industrial Park, Guli Town Changshu, Jiangsu Province, China. From 1994,we have been specialized in producting down apparel.Bosideng International Holdings Limited has 8344 retail outlets selling down apparel under its six core brands including "Bosideng","Snow Flying","Bingjie","Slim"and"Shuangyu".Through these brands,the Company offers a wide range of down apparel products targeting various consumer segments to strengthen and expand its leading position in China down apparel industry.To further optimize its product mix and increase profitability,the Company has adopted a "non-seasonal product"development strategy. The Company will continue to seek opportunities to merge and acquire non-down apparel brands with high development potential and good reputation in order to further increase the proportion of non-down apparel business in total sales.With decades of experience of trading with both domesticand international companies,we have been enjoying high reputation in the world market, both for our good credit and our high product quality.Surely,we also have quality assurance and quality control,which greatly protect the benefits of the customer.We look forward to your positive reply.Yours faithfully.商务英语写作案例参考篇2Dear Mr.DowneI am pleased to be able to invite you to the Launch of English Tomorrow, the exciting new multi-level CD-ROM program for business English learners. English Tomorrow is published by Talk International in cooperation with Bookers Publishers.The official launch will take place at 3 pm on 25th July at The Royal Bell Hotel, South Harford, Somerset.During the afternoon there will be an opportunity for you to try out the material. Moreover, the designers-Mark Brightman and Sally Waters, and representatives of Bookers Publishers will be present to answer any questions you may have.I hope your schedule will allow you to accept our invitation.I would be grateful if you could confirm your attendance by 20 June at the latest and look forward to hearing from you.Yours sincerelyRuth WilliamsPR Manager商务英语写作案例参考篇3A comparison of ERS and Worldwide RelocationIntroductionThe aim of this report is to assess which of the two companies, ERS or Worldwide Relocation would be the mostsuitable for the relocation of Fenway employees and their families from Seattle to Dublin.FindingsBoth ERS or Worldwide Relocation offer an accommodation and school search services. Both companies can organize visas and work permits. In addition to these basic services, ERS also offers removal and shipping assistance whereas Worldwide Relocation offers an integration programme and assistance with partner employment. The latter is a key requirement for Fenway.ConclusionIt was concluded that both companies go some way to fulfilling Fenway’s needs, but neither meets all its needs.RecommendationWe would recommend that Worldwide Relocations to be chosen to facilitate the relocation process as its services match Fenway’s requirements more closely than ERS’ do.商务英语写作案例参考篇4Dear Mr. SlaterI am writing to say that, after having visited the site, my company is very interested in renting the office premises at 4 place Jean Moulin. However, I would be very grateful if you could give me some further information.Firstly, would it be possible for you to tell me which companies share the site?Could you also tell me how many floors there are in the building in total? We are only interested in renting a single floor of the building. Would this be possible?You say the property is near two metro stations. Please can you tell me which they are? I would also like to know where the additional surface car-parking is exactly.I look forward to hearing from you soon.Yours sincerely商务英语写作案例参考篇5Environmental performanceIntroductionThis report sets out to compare our environmental performance over the last four years with the targets which we have set out for next year.Waste reductionThere was an increase in non-hazardous waste three years ago, this was due to by-products resulting from the new processing system. Although the amount has fallen steadily since then it seems unlikely that next year’s target level will be achieved. In contrast, the introduction of the new waste processing system enabled us to reduce hazardous waste to target levels three years ago.Energy efficiencyEnergy consumption has decreased steadily and it seems likely that target levels will be reached by next year.ConclusionIn conclusion, the measures taken have led to significant environmental improvements. It is expected that most targets will be achieved or exceeded by next year.商务英语写作案例参考篇6It is because we donot want you to experience unnecessaryembarrassment，that we are writing this letter to you. As we have reminded you， your account is past due and I am sorry toinform you that if you were to present your charge card at our store today， our sales personnel could not accept the charge without an okayfrom the credit department. Thiswould necessitate your going to the creditdepartment to discuss the status of your bill before the charge would beapproved. You have been too goodof a customer in the past to have to go through this procedure， but unless we receive your payment we have no other alternative， due to our company policy. We have enclosed aself-addressed envelope for your convenience and are requesting .商务英语写作案例参考篇7Dear The postmark of thisletter is registered with our office. Unless you contact us at [telephone]， you will run the riskof your local Sheriff serving you with a Summons and Complaint to appear inCourt without further notice to you. Filing of suit willinitiate a series of events that will cause you considerable inconvenience andexpense. In addition to the above mentioned balance， you may be liable for court costs and interest. In the event youshould fail to contact us immediately， we will assume that this debt is valid. Should you have anyreason to dispute the validity of the debt or any portion thereof， this office will obtain verification of the debt or obtain a copyof the Judgment and mail you a copy of same. This office will alsoprovide you with the name and address of the original creditor if differentfrom the current creditor.商务英语写作案例参考篇8It is because we donot want you to experience unnecessary embarrassment，that we are writing this letter to you.As we have reminded you， your account is past due and I am sorry toinform you that if you were to present your charge card at our store today， our sales personnel could not accept the charge without an okayfrom the credit department. This would necessitate your going to the creditdepartment to discussthe status of your bill before the charge would beapproved.You have been too goodof a customer in the past to have to go through this procedure， but unless we receive your payment we have no other alternative， due to our company policy.We have enclosed aself-addressed envelope for your convenience and are requesting商务英语写作案例参考篇9The postmark of thisletter is registered with our office. Unless you contact us at [telephone]， you will run the riskof your local Sheriff serving you with a Summons and Complaint to appear inCourt without further notice to you.Filing of suit willinitiate a series of events that will cause you considerable inconvenience andexpense. In addition to the above mentioned balance， you may be liable for court costs and interest.In the event youshould fail to contact us immediately， we will assume that this debt is valid. Should you have anyreason to dispute the validity of the debt or any portion thereof，this office will obtain verification of the debt or obtain a copyof the Judgment and mail you a copy of same. This office will alsoprovide you with the name and address of the original creditor if differentfrom the current creditor.商务英语写作案例参考篇10Dear Mr JacobsI am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday.Although I am currently working in the Marketing Department of a large multinational, I would appreciate to work for a rapidly expanding young company such as yours.As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm.Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level.I am available for interview from 15 September and would be pleased to discuss my CV in more detail then,I look forward to hearing from you.商务英语写作案例参考篇11You work for Global institute inc. , which produces softwares. You are responsible for Quality Management System.Study the following graph which shows the effort taken by your company and IBI Inc , your main competitor. In the graph ,the Quality Management is divided into five parts.Use the information in the graph to write a short report (about 100 120 wards) suggesting ways of improving the quality management of your company. Write on your Answer Sheet.How to improve Quality Management System with limited capitals? That is the key to success. After careful study of IBI Inc 'our main competitor ,we find that they spend some money in Customer Service and Vender inspections which are vital toQuality Management. As we know, softwares are developed quickly. Customers and venders know clearly what they need. Therefore, we should develop programmes based on information through Customer Service and Vender inspections. Another fact with our attention is that although IBI Inc.s Plant productivity is not high, they can sell out their new, high-quality softwares quickly as they have a very good Quality Control System. Therefore, we should adjust the capitals.【商务英语写作案例参考范文（精选11篇）】。
商务英语案例
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商务英语 / 洽谈国际贸易 / 1A价钱 Price某家公司的营业部经理和财务部经理为新产品的定价持相反意见，而且各有说辞。
A: I really think this price is too high. A price has to be based on costs and the profit you want.B: I know. But pricing has to be based on what customers want too, which differs from place to place and time to time.A: Yes, experience shows the same product is priced differently in different markets. But why so much higher in this market?B: There are many rich people in this area, so a skimming price is OK -- and even needed, because they think only a high price means a good product.A: But the market prices for other similar products are much lower. Buyers will notice the flexibility in the price structure, and buy from other companies.B: I don't think so. I think the others will have to raise their price ceiling to make customers believe that their products are as good as ours.A: 我真的认为这个价钱太高。
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商务英语案例Connection/Company/Money/Market Case1Topic: connectione-commerce 电子商务Maotai group signed the long-term e-commerce project cooperation with Hishop in late 2013, with the aid of mobile cloud mall,Maotai quickly formed their own sales platform, which made a good effect in the aspect of enhancing brand image.At the same time, following the market trend tightly and seizing WeChat mall bonus to expand the influence of Maotai in the mobile e-commerce market.Maotai group combines the two channels, both traditional e-commerce and emerging of mobile e-commerce business, achieving the two-way mutual development and rapid implementation in the whole market layout.Case2Topic: companycutting-edge technologies 前沿科技business philosophy 商业哲学win-win 双赢core value 核心价值Established in 1993, Kingdee International Software Group Co., Ltd. is a company listed on the Main Board of Hong Kong Stock Exchange.By using cutting-edge technologies, Kingdee centers on management for information-based product services to provide cloud management products and services for over one million enterprises and government organizations, and plays a leading role in the software market in China. Nowadays, more than 2000 partners have selected Kingdee as the development platform for achieving win-win. According to the authoritative data of IDC, Kingdee has ranked the first in the market of small and medium enterprises in China for successive nine years. A half of top 100 Chinese enterprises rated by Fortune have selected Kingdee.Kingdee has always adhered to the business philosophy of “Help customers succeed” and scrupulously abided by the core value of “taking the right path and adopting the beneficial philosophy” to insist on the dream of powerful software country for two decades. Bearing in mind the mission of “Implement business management smoothly and easily” in mind, Kingdee is currently committed to growing into a leading provider of cloud management service in the world and helping Chinese enterprises realize the national dream of transformation and upgrading.Case3Topic: moneyrisk investment 风险投资Kingdee Company's software industry as a kind of high-efficiency, high investment and high risk industry, its commercialization need a lot of money continuously. In the process of developing software, enterprises need to call a lot of talent to make product innovation. To promote the product, also needs a lot of marketing and after-sales service. And all those, absolutely need a big deal of up-front investment.On May 18, 1998, international data group (IDG) venture capital firms in China, Guangdong province Pacific technology venture co., LTD., investment 20 million yuan to the Kingdee Company, which aiming to support the Kingdee's research and development and international market development work. IDG Guangzhou Pacific technology venture investment fund is not only brought 20 million investment to Kingdee, also bring some new views abroad to Kingdee by helping the company to communicate with the international big company, make Kingdee developing on ainternationalization path.Case4Topic: marketcreative advertising 创意广告Dunkin’Donuts is a chain of American coffee shop brand, but in South Korea is famous for its sweet circle.In order to get rid of this embarrassing situation, Dunkin’Donuts use of voice recognition technology in South Korea, Seoul launched a special broadcast advertising. When the radio ad music sounded, the sound recognition device installed on the bus will distinguish its unique voice from the ads, automatically send out the smell of coffee, to wake up passengers.According to statistics, there are 350000 people experience this activity. Located in those places next to the bus station, Dunkin’ Donuts stores’ customers grew by 29%, sales increased by 16%. Respondents said, after the experience of this advertisement, I know Dunkin’ Donuts was Coffee produced expert.Case5Topic: managementsustainability management 可持续管理As a global company, we undertake social responsibilities by promoting harmonious social development rather than merely focusing on our own development. Huawei incorporates sustainability requirements into our business operations and establishes management systems to fulfill sustainability initiatives. Looking into the future, Huawei will remain dedicated to creating economic benefits for society. We will also focus on sustainability opportunities and challenges and continuously improve our sustainability management by working closely with stakeholders to build a harmonious business ecosystem.In 2013, Huawei continued to optimize our sustainability management system based on ISO26000, and developed and published the sustainability policies, process, baselines, and maturity assessment tool. As a result, we were able to systematicallyand comprehensively manage our sustainability initiatives.In 2013, we completed the following activities related to our sustainability management system: updated sustainability policies to explain Huawei's stance and attitude to sustainability as well as the overall requirements for key business domains. In accordance with the corporate sustainability policies, all business domains developed policies on employee care, environmental protection, and social contribution in order to guide their own operations.制作者：阿桤。