跨文化交际案例分析(共7个)

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跨文化交际案例分析

跨文化交际案例分析

跨文化交际案例分析 LEKIBM standardization office【IBM5AB- LEKIBMK08- LEKIBM2C】Case Study 1 Age and Status两位同事的矛盾使一家数据处理公司的总经理遇到了麻烦。

一方是一位踌躇满志的法裔加拿大小伙子,另一方是一位有特许签证的年长的中国女性,而此前两人确实很好的合作伙伴…..Case description:A manager in a data-processing company was having difficulty dealing with a conflict between a young, ambitious French Canadian male and his co-worker, an older Chinese woman who was on a special visa from China. She had recently become uncooperative and had made it clear to the manager that she would not be willing to travel to the capital with her co-worker to hold discussion with legislators about a new product with great enthusiasm.When the manager asked her what the problem was, he received no clear explanation. When he asked her co-worker, the young man had no insights to offer. The young French Canadian was clearly annoyed, however, that the Chinese woman was refusing to share her data with him. That meant he couldn’t make the presentation to the legislators because she had all the key data on her computer disks.The manager repeated questions to her but her “problem” got nowhere. So he changed his approach. He began explaining his concerns, as manger and as spokesperson for the company, about the upcoming meeting with legislators. His explanation about his position was unemotional. In that climate she then felt she could explain her position. She revealed she felt that that as an older, and to her mind, more senior person, she should not be sent to the capitol with a younger employee who would do the presentation of material she had worked hard to develop. That would diminish her status, she felt. The general manger knew the root of his headache.Questions:1.What do you think caused the conflict?2. What would you do to resolve the conflict if you were the general manager?矛盾冲突这位年长的中国女士投入极大的热情和精力开发产品.却在最后的关键时刻拒绝与年轻的同事一同去向议员做推介:当经理和同事问其原因.她并未做任何明确的回答:而当经理改变策略,不再直接询问原因,而是迂回地讲起自己的困境时,她才道出自己的顾虑。

跨文化交际不成功的案例

跨文化交际不成功的案例

跨文化交际不成功的案例
1. 麦当劳在印度
在20世纪90年代,麦当劳试图在印度扩展其业务。

然而,麦当劳的典型汉堡和肉类菜肴并不适合印度人的饮食习惯,因此没有受到欢迎。

此外,印度的文化和信仰禁止食用牛肉,而麦当劳的其中一种汉堡就是以牛肉作为主要成分。

在未能适应当地饮食习惯的情况下,麦当劳最终退出了印度市场。

2. 比萨宜家在中国
比萨宜家是一家意大利披萨连锁店,在中国开设了多家分店。

公司所选用的品牌名称“比萨宜家”,在中文中音近“屄死你家”的粗俗语言,因而在当地受到负面反应。

此外,比萨宜家在中国分店所提供的菜品也未能符合当地食物传统,因此未能获得中国消费者的广泛认可。

3. 成功咖啡在菲律宾
英国咖啡连锁店成功咖啡试图在菲律宾扩展业务,但没有考虑到当地消费者倾向于喝冷饮,而成功咖啡的菜单主要是以热咖啡和茶为主。

此外,店内的装饰和氛围也与当地文化和咖啡文化不太相符,未能吸引菲律宾的消费者。

4. 外企在日本
外国企业在日本也面临着许多文化差异的挑战。

例如,日本公司经常强调集体决策和团队合作,而许多西方企业则更注重个人表现和工作独立性。

此外,在日本文化中,劳动力的稳定性和长期受雇是重要的价值观,而美国和欧洲的企业往往更注重短期成果和利润。

这些文化差异可能导致沟通和协作的问题,从而妨碍了外国企业在日本的发展。

跨文化交际教学的经典案例

跨文化交际教学的经典案例

跨文化交际教学的经典案例
跨文化交际教学的经典案例有很多,以下是其中一些:
1. 红豆衬衫的广告语:红豆衬衫的广告语“红豆情深”在中国非常流行,但将其翻译成英文“Red Bean, the more you eat, the more you toot”却
引发笑场。

这是因为中文中的“情深”具有深厚、真挚的情感含义,而在英
文中却变成了“吃得越多,放屁越多”,给人不雅之感。

2. 麦当劳改名:麦当劳在台湾市场推出新品牌形象,将原本的“I’m lovin’ it”改成了“I’m thrilin’ it”,以吸引更多年轻人。

然而,这个新口号在
推广中遭遇了巨大的困境,因为消费者并不买账。

最终,麦当劳不得不放弃
了这个口号,重新使用原来的“I’m lovin’ it”。

3. 百事可乐广告:百事可乐曾经在中国市场推出了一支非常感人的广告,广告中描述了一对恋人因为一瓶百事可乐而结缘的故事。

然而,在广告播出后
不久,就因为广告中出现了一名黑人男演员而被中国网民质疑。

虽然百事可
乐公司很快就删除了广告并发表了道歉声明,但这个事件仍然给百事可乐的
品牌形象造成了不小的打击。

这些案例都表明,在跨文化交际中,我们需要更加注意不同文化之间的差异
和特点,并尊重这些差异和特点。

同时,我们需要更加谨慎地选择语言和表
达方式,以避免出现不必要的误解和冲突。

跨文化交际案例分析(共7个)-推荐下载

跨文化交际案例分析(共7个)-推荐下载

《跨文化交际学概论》第七章社会交往五、宴请招待p132Case One: Setting Rules for a Guest – American Hospitality案例:When Zhang Tao traveled in America, he lived in the home of his American friend, Bill. Once after he had traveled back, he found Bill was in a bad mood. When he asked what the problem was, Bill told Zhang Tao that his son Adam got furious about the noise Zhang made when walking upstairs and also because he was using too much water in the solar powered shower and Adam had to have his shower in cold water. Bill told Zhang Tao that he should walk more softly in future, and have a fast shower to save water. Zhang Tao felt uneasy. How could the host set such rules for his guest!Question: Why did Zhang Tao feel uneasy?分析:1) In China, when people host someone, they put the guest in the place of honor to show hospitality. They try to take care of the guest,and try to make the guest feel comfortable and at ease.2) In America, people tend to give the guest great freedom and treat a guest more casually, naturally and truthfully.3) Zhang Tao knew he was a guest, and thought in terms of Chinese expectations of hospitality. He thought Bill should treat him courteously instead of setting rules for him.4) Since Zhang Tao lived in American surroundings, he should have known about the customs there sooner.Case Two:案例:Lin had traveled 20 hours from Beijing to New York. He needed a good meal. His American friend, Mike, met him. But Mike only offered him a plate of roasted chicken and a glass of orange juice. Lin was used to having a main course, and asked Mike if he had any rice. Mike said he only had fried noodles, and Lin had to make do with it. Though Lin knew Americans didn’t care very much about what food they ate, he still felt surprised because he had taken Mike to the most famous duck restaurant in Beijing -- Quanjude -- when he arrived in Beijing.Question: Why did Lin feel surprised? Offer some advice to him about adjusting to his new environment in America.分析:1) 0n the topic of hospitality, the Chinese stress on warmth and demonstrating friendship. They take the guest to a famous or luxurious restaurant to have a very good (expensive) meal to show their hospitality. And the Chinese are used to having a big meal. The more dishes they put out,the greater the warmth and friendship they show.2) In western countries, people stress on freedom. They give the guest great freedom to choose their own foods. And westerners tend to have only one main course and some juice or dessert,which is viewed as casual in the eyes of the Chinese.3) Lin lived in American surroundings and should have adjusted himself quickly to the new world (lifestyle). He should have known the custom there first, and felt more at ease in Mike’s home.Case Three: Equality or Hospitality for Table Manners案例:Lin Hua has accompanied an American delegation to visit China. They have experienced the hospitality of the Chinese people. After returning to America, Linhua once visited them. They were so glad to meet again. Linhua offered to host the meal, but they refused. They ordered their own dish, and Linhua ordered her own. When footing the bill, they only paid their part,and no one wanted to pay for Linhua. Linhua found them so inhospitable, though she knew the Americans would usually pay for their own food.Question: Why did Linhua find them inhospitable?分析:1) In China, to show hospitality, people tend to host the meal. And if they cannot do this, they at least will struggle to pay for the guest.2) In America, people tend to pay for themselves to show equality and independence.3) Linhua knows this custom, but from a Chinese point of view, she still finds this hard to accept, and feels it a little inhospitable.Case Four:案例:I have an American friend. I have invited him several times, and at long last he invited me to his home one day. He told me to get there at 3 p m. I thought we could chat and have a meal together. I gave him a Chinese calendar, a woman’s scarf and a bottle of Chinese white wine. He only took out a dish of nuts, a plate of bread and a bottle of wine. After two hours’ chat, I found there was no hint of a meal and said good-bye to him. He only gave me a box of chocolate as a present for the New Year. After I got home, I found the box already been opened. I was very surprised,Question: What surprised me?分析:1) In China, a visit to home always includes a meal. And the guest always bringsa relatively expensive present to the host. And the present should be well wrapped or untouched.2) In the west, a visit to home only means a meeting, not necessarily including a meal. And the present is treated not as importantly as it is in China.3) I acted in a way that was based on Chinese customs, so I felt the American way was very interesting (unusual).Case Five: Way of Entertaining Guests in China ---- Drink more and more案例:Tom, an American, went to a Chinese home for the first time. He was offered some tea. Just when the first cup was about to finish, more tea was added. He drank the second cup. Then the cup was filled the third time. Then he drank it, then ⋯ until he was quite full. Tom was totally confused by the way of entertaining.Question: Why was Tom totally confused?分析:1) Traditional Chinese custom requires that during the course of entertaining, the host has to always pour more wine or tea to the guest’s glass or cup, and always adds more food to the guest’s plate or bowl without asking whether it’s wanted.2) Chinese guests know how to respond to this type of hospitality. They simply leave the wine, tea, or food in the container and stop having any more. But Tom, the American guest in the case didn’t know this.3) He followed the politeness rule of his culture: it’s not good manners to leave food in one’s own plate at a dinner table. Therefore, without any knowledge of the differences between the two cultures, an American guest would very likely suffer from either drinking or eating too much in such a situation.Case SixAs a foreign student at the University of Wisconsin in Madison, Keiko Ihara (Japanese) was on a strict budget. She had all her tuition and books paid for by scholarships and grants and until recently was comfortably housed in the dormitory. Wanting to live in the community rather than in the dormitory, she found a small apartment to share with a friend. Her college friends, knowing of her situation, offered to round up some of the necessary items for apartment living. Keiko politely declined, saying she could manage. Wanting to help out her friends found some old but stillusable household appliances and furniture. Mary had an old desk that was in her garage. Ed had some chairs from his uncle, and Joe and Marion had a few extra dishes. They cheerfully brought them over one day. Keiko seemed very embarrassed, but gracefully accepted them, sincerely and profusely thanked them.The following week they were each presented with a gift from Keiko. Mary got an ornate jewelry box, Ed a volume of woodcuts by a famous Japanese artist, and Joe and Marion a beautiful Japanese vase, all of which were of considerable worth and value, much more than the old things they had donated to her. They all protested that she could not afford to give such elaborate gifts; they really expected nothing as the household items were not really being used and they would rather have her use them. Keiko, however, insisted that they take the gifts. In the end, they accepted the gifts, although they all felt uncomfortable as they knew she was really sacrificing to give them.Questions:1. What do you think of Keiko insisting on giving valuable gifts to her college friends?2. Why did Keiko’s friends feel very uncomfortable when they received valuablegifts in return?分析:Keiko insists on giving valuable gifts to her college friends, because in countries like Japan, exchanging gifts is a strongly rooted social tradition. Should you receive a gift, and don’t have one to offer in return, you will probably create a crisis. If not as serious as a crisis, one who doesn’t offer a gift in return may be considered rude or impolite. Therefore, in Japan, gifts are a symbolic way to show appreciation, respect, gratitude and further relationship.Keiko obviously has taken those used items from Mary, Ed and Marion as gifts, for she probably doesn’t know that Americans frequently donate their used household items to church or to the community. Mary, Ed and Marion would never consider those used household items given to Keiko as gifts. No wonder they felt very uncomfortable when they received valuable gifts in return.Case SevenSelma, who is from the US, is in a student exchange program in Indonesia. One day, she was asked to attend a birthday party and she was delighted, for she was curious to know what an Indonesian birthday party was like. To her surprise, she was the only one that dressed in typically Western clothes. Although she had no strong reason to become uneasy, her uneasy feeling prevailed as the party was going on. To make herself feel better, she went to the food table and began to help herself. But, upon leaving the table, she tripped on the leg of a chair and spilled her drink on the floor. One of the girls stooped down to mop up the spill and everyone else laughedout loud. Selma, uncertain what to do next, quietly moved out of her way with her head lowered in shame.Questions:3. What functions does laughing serve in similar situations in China?4. What should we do to help ourselves or other people out of embarrassmentcaused by cultural differences in laughing?分析:Just like smile, laughing does not always serve the same function in different cultures. Interestingly, for us Chinese, laughing often has a special function on some tense social occasions. People may laugh to release the tension or embarrassment, to express their concern about you, their intention to put you at ease or to help you come out of the embarrassment. In this case, the people there were actually wishing to laugh with the American rather than laugh at her. Their laughing seemed to convey a number of messages: don‘t take it so seriously; laugh it off, it‘s nothing; such things can happen to any of us, etc. Unfortunately the American was unaware of this. She thought they were laughing at her, which made her feel more badly and angry, for in her culture laughing on such an occasion would be interpreted as an insulting response, humiliating and negative.。

跨文化交际公共外交案例

跨文化交际公共外交案例

跨文化交际公共外交案例
跨文化交际和公共外交都是国际关系领域的重要概念,它们在促进不同文化之间的交流和理解方面起着至关重要的作用。

以下是一些跨文化交际和公共外交的案例:
1. 奥运会:奥运会是一个全球性的体育盛会,也是一个跨文化交际和公共外交的重要平台。

各国代表团在奥运会期间展示了各自的文化、传统和价值观,通过体育比赛和交流活动,促进了不同文化之间的了解和友谊。

2. 国家元首访问:国家元首访问是公共外交的一种形式,通过访问可以促进两国之间的友谊和合作。

在访问期间,国家元首会见当地政府官员、商界领袖和文化名人,参加各种文化活动,展示本国的文化、历史和价值观。

3. 文化节庆活动:各种文化节庆活动也是跨文化交际和公共外交的重要平台。

例如,西班牙的番茄大战、德国的啤酒节等,这些活动吸引了成千上万的游客前来参加,促进了当地旅游业的发展,同时也让人们更加了解当地的文化和传统。

4. 国际组织:国际组织是公共外交的重要主体之一,通过举办各种会议、论坛和活动,促进各国之间的交流和合作。

例如,联合国教科文组织、世界卫生组织等国际组织在全球范围内开展了一系列的文化交流和公共外交活动。

5. 媒体交流:媒体交流是跨文化交际和公共外交的重要手段之一。

通过媒体报道、电视节目和网络平台等渠道,人们可以更加了解不同国家的文化和价值观,同时也可以通过媒体交流促进不同文化之间的理解和友谊。

总之,跨文化交际和公共外交在促进国际交流和理解方面起着至关重要的作用。

通过各种形式的跨文化交际和公共外交活动,人们可以更加了解不同国家的文化和价值观,增进友谊和合作。

跨文化交际案例

跨文化交际案例

一、谁没有负责?一项调查针对日本母亲和美国母亲的调查:如果孩子没有把应缴回的单子交到学校,谁应该负责?日本母亲大都觉得是自己的过失,美国母亲大都认为是学校没有尽责。

二、飞利浦照明公司某区人力资源副总裁(美国人)与一位被认为具有发展潜力的中国员工交谈。

想听听这位员工对自己今后五年的职业发展规划以及期望达到的位置。

中国员工并没有正面回答问题,而是开始谈论起公司未来的发展方向、公司的晋升体系,以及目前他本人在组织中的位置等等。

讲了半天也没有正面回答副总裁的问题。

副总有些大惑不解,没等他说完已经有写不耐烦了,因为同样的事情之前已经发生了好几次。

“我不过是想知道这位员工对于自己未来五年发展的打算,想要在飞利浦做到什么样的职位罢了,可为何就不能得到明确的回答呢?”谈话结束后,副总忍不住向人力资源总监甲抱怨道。

“这位老外总裁怎么这样咄咄逼人?”谈话中受到压力的员工也向甲谈苦。

作为人力资源总监,甲明白双方之间不同的沟通方式引起了隔阂,虽然他极力想双方解释,但要完全消除已经产生的问题并不容易。

三、一个美国女学生处于好意把泰国同屋洗干净的内衣和袜子叠放在她的枕头上,结果这个泰国女生觉得受到了侮辱,一定要搬离宿舍。

四、一对美国夫妇到巴基斯坦度假,住在一个看起来蛮吸引人的市场旁的旅馆。

夫妇决定隔天到市场去看看有没有值得买的纪念品。

一觉醒来,闷热的天气,叫人有点透不过气。

先生一身轻便的短袖休闲衣裤,太太穿着短袖花纹上衣,粉红美观的紧身短裤,两人脚底都套着凉鞋。

到市场时,这对夫妇发觉几乎每个人都严厉地瞪着他俩,指指点点,有的甚至口发恶言。

俩夫妇觉得很纳闷,赶紧转头,回到旅馆。

为什么市场里的人对这对夫妇的态度如此恶劣呢?五、An American went to Chinese home. He was offered some tea. Just when the first cup was about to finish, more tea was added. The visitor drank the second cup. Then the cup was filled the third time. Then he drank it, then…until the visitor was quite full. Why?六、One cold winter day in a Chinese city, Wang Lin on his way to the library met an American professor who knew very little about China. After greeting him, Wang said: “It’s rather cold. You’d better put on more clothes.”But the professor didn’t appear happy on hearing this.七、张斌作为汉语志愿者在泰国的小学教汉语。

跨文化交际英语案例分析万能模板

跨文化交际英语案例分析万能模板

跨文化交际英语案例分析万能模板引言在全球化的趋势下,跨文化交际已成为日常生活和工作中的常态。

无论是国际贸易、跨国合作还是旅游交流,我们都会面临与不同文化背景的人进行交流和沟通的挑战。

特别是在学习和使用英语的过程中,我们需要了解不同文化对于语言使用和交际方式的影响。

本文将通过分析具体的跨文化交际案例,探讨英语学习者在不同文化背景下的沟通策略和技巧。

案例一:商务洽谈中的礼节差异A公司是一家美国跨国公司,打算与中国的B公司展开商务合作。

双方代表进行了一次面对面的商务洽谈。

在会议中,中国代表以客人的身份招待美国代表,并为其安排了一顿丰盛的中餐。

然而,美国代表主动将自己的商业计划一一介绍后,提出了一些具体的问题和要求。

此时,中国代表显然有些紧张和不悦,并没有直接回答问题,而是转移了话题,讲述了一些与商务无关的事情。

这种回应方式在美国文化中被视为不专业和不直接,可能会影响双方的合作关系。

在这个案例中,我们可以看出美国和中国在商务洽谈中的礼节差异。

美国文化注重直接、效率和专业性,而中国文化则更加注重人际关系和面子。

为了避免类似的情况发生,英语学习者可以采取以下策略: - 尊重和理解对方文化的特点,尽量适应对方的沟通方式; - 在交流过程中保持礼貌和尊重,不要过于直接或冷漠; - 尽量避免忽视对方分享的个人经历,可以采用开放式的问题引导对话,促进更深入的交流。

案例二:面试中的语言差异某公司招聘一名国际销售经理,面试环节中的英语口语能力成为了重要的考察点。

一位来自美国的面试官问了一道开放性问题:“你在此之前是如何处理一次跨国销售合作中的文化冲突的?”应聘者来自中国,他理解问题后,迅速开始介绍了自己曾经参与的一次错误的销售合作案例,强调通过学习和理解对方文化后,取得了成功。

然而,面试官希望应聘者更多地关注解决冲突的方法和技巧,而不是侧重于个人经历的叙述。

这使得应聘者在面试中失去了一部分分数。

这个案例揭示了中西文化在表达方式上的差异。

跨文化交际案例分析万能模板

跨文化交际案例分析万能模板

跨文化交际案例分析万能模板案例背景跨文化交际是指在不同文化背景下进行的交流和互动。

由于不同文化具有不同的价值观、信仰、习俗和行为规范,跨文化交际往往面临着挑战和困难。

本文将通过分析一个跨文化交际案例,探讨跨文化交际中常见的问题,并提供解决问题的方法,以此为参考,帮助人们更好地进行跨文化交际。

案例描述案例中,A是中国人,B是美国人。

他们是在一家国际公司工作的同事。

一天,在一个重要会议上,A提出了一个新的想法,但没有得到B的支持,甚至遭到了反对。

A感到困惑和失望,并对B的态度感到不解。

问题分析1.语言障碍:A和B来自不同的文化背景,使用不同的母语。

这可能导致他们在交流中出现理解的困难,甚至存在翻译误解的可能性。

2.价值观冲突:A和B来自具有不同价值观的文化,他们对问题的看法和解决方法可能存在差异。

这造成了他们在会议上的分歧。

3.社交礼节:A和B在社交礼节方面可能存在差异。

比如在会议上,B的反对可能是基于不同的文化背景下对表达意见的方式和场景的理解。

解决方法1.主动沟通:A和B应该积极主动地沟通,充分交流彼此的意见和想法。

他们可以约定一个合适的时间,面对面地沟通,以确保双方对对方的意思有清晰的理解。

2.尊重他人文化:A和B应该尊重彼此的文化差异。

他们可以通过学习对方的文化,了解他人的价值观和习俗,以更好地理解和包容对方的观点。

3.寻求共同利益:A和B可以寻找问题的共同利益,以此为基础来达成共识和解决分歧。

他们可以探讨对方的顾虑并提出解决方案,以达成双赢的结果。

4.适应交流方式:A和B可以适应对方的交流方式。

他们可以根据对方的习惯和文化特点,选择合适的表达方式和场景,以减少误解和冲突的可能性。

结论跨文化交际虽然存在挑战和困难,但通过主动沟通、尊重他人文化、寻求共同利益和适应交流方式等方式,我们可以更好地解决问题,建立跨文化交际的良好关系。

希望通过这个万能模板,能帮助更多人在跨文化交际中更加成功和顺利。

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《跨文化交际学概论》第七章社会交往五、宴请招待p132Case One: Setting Rules for a Guest – American Hospitality案例:When Zhang Tao traveled in America, he lived in the home of his American friend, Bill. Once after he had traveled back, he found Bill was in a bad mood. When he asked what the problem was, Bill told Zhang Tao that his son Adam got furious about the noise Zhang made when walking upstairs and also because he was using too much water in the solar powered shower and Adam had to have his shower in cold water. Bill told Zhang Tao that he should walk more softly in future, and have a fast shower to save water. Zhang Tao felt uneasy. How could the host set such rules for his guest!Question: Why did Zhang Tao feel uneasy?分析:1) In China, when people host someone, they put the guest in the place of honor to show hospitality. They try to take care of the guest,and try to make the guest feel comfortable and at ease.2) In America, people tend to give the guest great freedom and treat a guest more casually, naturally and truthfully.3) Zhang Tao knew he was a guest, and thought in terms of Chinese expectations of hospitality. He thought Bill should treat him courteously instead of setting rules for him.4) Since Zhang Tao lived in American surroundings, he should have known about the customs there sooner.Case Two:案例:Lin had traveled 20 hours from Beijing to New York. He needed a good meal. His American friend, Mike, met him. But Mike only offered him a plate of roasted chicken and a glass of orange juice. Lin was used to having a main course, and asked Mike if he had any rice. Mike said he only had fried noodles, and Lin had to make do with it. Though Lin knew Americans didn’t care very much about what food they ate, he still felt surprised because he had taken Mike to the most famous duck restaurant in Beijing -- Quanjude -- when he arrived in Beijing.Question: Why did Lin feel surprised? Offer some advice to him about adjusting to his new environment in America.分析:1) 0n the topic of hospitality, the Chinese stress on warmth and demonstrating friendship. They take the guest to a famous or luxurious restaurant to have a very good (expensive) meal to show their hospitality. And the Chinese are used to having a big meal. The more dishes they put out,the greater the warmth and friendship they show.2) In western countries, people stress on freedom. They give the guest great freedom to choose their own foods. And westerners tend to have only one main course and some juice or dessert,which is viewed as casual in the eyes of the Chinese.3) Lin lived in American surroundings and should have adjusted himself quickly to the new world (lifestyle). He should have known the custom there first, and felt more at ease in Mike’s h ome.Case Three: Equality or Hospitality for Table Manners案例:Lin Hua has accompanied an American delegation to visit China. They have experienced the hospitality of the Chinese people. After returning to America, Linhua once visited them. They were so glad to meet again. Linhua offered to host the meal, but they refused. They ordered their own dish, and Linhua ordered her own. When footing the bill, they only paid their part,and no one wanted to pay for Linhua. Linhua found them so inhospitable, though she knew the Americans would usually pay for their own food.Question: Why did Linhua find them inhospitable?分析:1) In China, to show hospitality, people tend to host the meal. And if they cannot do this, they at least will struggle to pay for the guest.2) In America, people tend to pay for themselves to show equality and independence.3) Linhua knows this custom, but from a Chinese point of view, she still finds this hard to accept, and feels it a little inhospitable.Case Four:案例:I have an American friend. I have invited him several times, and at long last he invited me to his home one day. He told me to get there at 3 p m. I thought we could chat and have a meal together. I gave him a Chinese calendar, a woman’s scarf and a bottle of Chinese white wine. He only took out a dish of nuts, a plate of bread and a bottle of wine. After two hours’ chat, I found there was no hint of a meal and said good-bye to him. He only gave me a box of chocolate as a present for the New Year. After I got home, I found the box already been opened. I was very surprised, Question: What surprised me?分析:1) In China, a visit to home always includes a meal. And the guest always bringsa relatively expensive present to the host. And the present should be well wrapped or untouched.2) In the west, a visit to home only means a meeting, not necessarily including a meal. And the present is treated not as importantly as it is in China.3) I acted in a way that was based on Chinese customs, so I felt the American way was very interesting (unusual).Case Five: Way of Entertaining Guests in China ---- Drink more and more案例:Tom, an American, went to a Chinese home for the first time. He was offered some tea. Just when the first cup was about to finish, more tea was added. He drank the second cup. Then the cup was filled the third time. Then he drank it, then ⋯ until he was quite full. Tom was totally confused by the way of entertaining.Question: Why was Tom totally confused?分析:1) Traditional Chinese custom requires that during the course of entertaining, the host has to always pour more wine or tea to the guest’s glass or cup, and always adds more food to the guest’s plate or bowl without asking whether it’s wanted.2) Chinese guests know how to respond to this type of hospitality. They simply leave the wine, tea, or food in the container and stop having any more. But Tom, the American guest in the case didn’t know this.3) He followed the politeness rule of his culture: it’s not good manners to leave food in one’s own plate at a dinner table. Therefore, without any knowledge of the differences between the two cultures, an American guest would very likely suffer from either drinking or eating too much in such a situation.Case SixAs a foreign student at the University of Wisconsin in Madison, Keiko Ihara (Japanese) was on a strict budget. She had all her tuition and books paid for by scholarships and grants and until recently was comfortably housed in the dormitory. Wanting to live in the community rather than in the dormitory, she found a small apartment to share with a friend. Her college friends, knowing of her situation, offered to round up some of the necessary items for apartment living. Keiko politely declined, saying she could manage. Wanting to help out her friends found some old but still usable household appliances and furniture. Mary had an old desk that was in hergarage. Ed had some chairs from his uncle, and Joe and Marion had a few extra dishes. They cheerfully brought them over one day. Keiko seemed very embarrassed, but gracefully accepted them, sincerely and profusely thanked them.The following week they were each presented with a gift from Keiko. Mary got an ornate jewelry box, Ed a volume of woodcuts by a famous Japanese artist, and Joe and Marion a beautiful Japanese vase, all of which were of considerable worth and value, much more than the old things they had donated to her. They all protested that she could not afford to give such elaborate gifts; they really expected nothing as the household items were not really being used and they would rather have her use them. Keiko, however, insisted that they take the gifts. In the end, they accepted the gifts, although they all felt uncomfortable as they knew she was really sacrificing to give them.Questions:1. What do you think of Keiko insisting on giving valuable gifts to her college friends?2. Why did Keiko’s friends feel very uncomfortable when they received valuablegifts in return?分析:Keiko insists on giving valuable gifts to her college friends, because in countries like Japan, exchanging gifts is a strongly rooted social tradition. Should you receive a gift, and don’t have one to offer in return, you will probably create a crisis. If not as serious as a crisis, one who doesn’t offer a gift in return may be considered rude or impolite. Therefore, in Japan, gifts are a symbolic way to show appreciation, respect, gratitude and further relationship.Keiko obviously has taken those used items from Mary, Ed and Marion as gifts, for she probably doesn’t know that Americans frequently donate their used household items to church or to the community. Mary, Ed and Marion would never consider those used household items given to Keiko as gifts. No wonder they felt very uncomfortable when they received valuable gifts in return.Case SevenSelma, who is from the US, is in a student exchange program in Indonesia. One day, she was asked to attend a birthday party and she was delighted, for she was curious to know what an Indonesian birthday party was like. To her surprise, she was the only one that dressed in typically Western clothes. Although she had no strong reason to become uneasy, her uneasy feeling prevailed as the party was going on. To make herself feel better, she went to the food table and began to help herself. But, upon leaving the table, she tripped on the leg of a chair and spilled her drink on the floor. One of the girls stooped down to mop up the spill and everyone else laughed out loud. Selma, uncertain what to do next, quietly moved out of her way with her head lowered in shame.Questions:3. What functions does laughing serve in similar situations in China?4. What should we do to help ourselves or other people out of embarrassmentcaused by cultural differences in laughing?分析:Just like smile, laughing does not always serve the same function in different cultures. Interestingly, for us Chinese, laughing often has a special function on some tense social occasions. People may laugh to release the tension or embarrassment, to express their concern about you, their intention to put you at ease or to help you come out of the embarrassment. In this case, the people there were actually wishing to laugh with the American rather than laugh at her. Their laughing seemed to convey a number of messages: don‘t take it so seriously; laugh it off, it‘s nothing; such things can happen to any of us, etc. Unfortunately the American was unaware of this. She thought they were laughing at her, which made her feel more badly and angry, for in her culture laughing on such an occasion would be interpreted as an insulting response, humiliating and negative.。

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