新职业英语-艺术设计英语。Unit7
新职业英语-第二版-职业综合英语1-教案unit7
新职业英语-第二版-职业综合英语1-教案unit7新职业英语-第二版-职业综合英语1-教案unit7新职业英语第二版职业综合英语1 Unit7教案1授课时间班周星期第节班周星期第节班周星期第节班周星期第节班周星期第节课次17 学时数 2授课形式（请打√）纯理论□纯实践□理实一体化□习题课□其他□授课题目Unit7 Customer ServiceReading A: I Really Want to Know教学目的Ss understand successfully measuring customer satisfaction Ss make and handle a complaint教学重点 1. The main idea and the structure of the reading A.2. Master the key words and language points.教学难点1.How to use the key words and expressions in reading A.2.Analysis on the text structure.使用的教具/多媒体Textbook; PPT; CD/仪器/仪表/设备等教学方法Pair-work; Discussing, lecturing 参考资料English for Careers (Book1)教学基本内容及设计Part I Warming-up 20 minutes Task 1 10 minutes Objective: Ss learn how to collect customer opinions through a survey. ? Explain briefly what a survey is. E.g. “A survey is a method of gathering information from a sample of individuals. The goal is to find out people’s stand or opinion on certain matters.”Task 2 10 minutes Objective: Ss can analyze data, find problems and give solutions.Divide the class into groups of 4-6 students and ask each group to collect and analyze the data.Ask some groups to present their conclusions and solutions to the class. Part II New words in Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc.. Steps:Ss listen to the new words and expressions, etc.Ss read the new words and expressions, etc.Part III Discussions before Reading A 10 minutes Objective: Ss can get familiar with the new words and expressions, etc.. Steps:Ss know something about Reading A.Ss discuss the followi ng two questions:1.Why did the writer and his wife go to their favorite restaurant fordinner?2.In order to successfully measure customer satisfaction, whatshould you pay attention to?Part IV Reading A Language points 35 minutes Paragraph 1 deserve: v. to have earned something by good or bad actions or behavior e.g. You’ve been working all the morning—I think you deserve a rest. gain: v. to increase in weight, speed, height or valuee.g. Last week I gained another five pounds.Paragraph 3admirable: a. having many good qualities that people respect and admire e.g. This essay is admirable in all respects.implement: v. to take action or put into practicee.g. We have decided to implement the president’s suggestion in full. establish: v. to start; to set upe.g. My grandfather established the family business in 1938.The relationships between the two companies were established two years ago.obtain: v. to get something especially by means of efforte.g. We wish to obtain first-hand information.particular: a. unusual, single and different from otherse.g. They have conducted a research in this particular field.Paragraph 4survey: n. a general examination or study (of conditions, opinions, etc.), especially carried out by asking people questionse.g. A recent survey shows that many teenagers spend threehours a dayplaying computer games.comment: n. opinion given briefly in speech or writing about something or someonee.g. Do you have any comments to make upon my story?Paragraph 5deposit: v. to put something down in a particular place; to put money or something valuable in a bank or other places where it will be safee.g. She deposited her case in the corner.You are advised to deposit your valuables in the hotel safe. Paragraph 6in place: in existence and ready to be usede.g. The new regulations are now in place.hand out: to give something to each member of a groupe.g. Could you start handing these books out, please?Paragraph 7distribution: n. the act of sharing things among a large group of people ina planned waye.g. The distribution of the food supplies in the earthquake area began two days ago.Part V After Reading ExercisesTask 1 5 minutes Objective:Ss can find some specific information in the passage.Task 2 5 minutes Objective:Ss can decide whether the statements are true or false.课后作业/思考题Prepare Reading B and Grammar of Unit 7 教学后记说明：1.课程教案应按授课次数编写；重复班授课不再另行编写教案。
新职业英语通用版第二册Unit7
use of multiple channels and consolidate them through cross-channel
retailing. This cross-channel strategy might be giving customers the
ability to order online and pick up in-store, or it could be as simple as
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Hale Waihona Puke Unit 7 Marketing
ReadT6exitnA-g A
With the development of business intelligence, more and more companies are recognizing that an efficient system for data collection and analysis is necessary for growing their businesses. An e-commerce platform simplifies raw sales data capture, as well as data for customer profiling and order-processing information—any data that is necessary for providing a greater understanding of the retailer’s business. The data collection capabilities of the Internet give e-commerce platforms a strategic advantage over in-store retail, where data is much more difficult to capture in a systematic and organized way.
新职业英语 职业综合英语1 Unit7 教案
tasks
Warming-up
Task 1 :
Complete the following survey form about campus
canteens.
Task 2
精品课件
Warming-up
精品课件
• Suppose you are the CEO of the Campus Canteen Corporation. According to the completed survey above, are your customers satisfied? How could you make improvements?
v. to have earned something by good or bad actions or behavior e.g. You’ve been working all the
morning—I think you deserve a rest.
精品课件
Reading A
gain
v. to increase in weight, speed, height or value
精品课件
Reading A
尽管我很满意这家餐馆 的服务，我也不打算把一份已 由别人完成了的调查问卷放到 意见箱里。然而，很多人却会 不假思索就将这种问卷交回。
精品课件
Reading A
The owner of the restaurant is only fooling himself by keeping the current customer satisfaction measurement program in place. If he “really wants to know”, he would be better off asking someone to hand out postage-paid questionnaires to people as they left the restaurant.
新职业英语1-基础篇-Unit 7
Reading A
The food, as always, was wonderful. The service was even better than usual. I really would have given the restaurant top marks on every item—but I didn't. Why? We'll see in a moment.
Reading A
admirable
a. having many good qualities that people respect and admire
e.g. Education shouldn’t be measured only by examination results.
e.g. They have conducted a research in this particular field.
Reading A
particular
a. unusual, single and different from others
n. a general examination or study (of conditions, opinions, etc.), especially carried out by asking people questions
Reading A
如果你正在进行或者正打算进行顾客满意度调查，我们强烈建议你除了注重问卷的设计外，也要特别注意问卷的发放和回收过程。
Reading A
to stop
Reading A
go off
e.g. He went off driving after the accident.
新职业英语(2版)第二册课文翻译(U1.2、4、5-8)
Unit 1 Text A 职场时装潮流许多人每天都在捕捉职场时装的潮流，以便能与那些衣着时尚得体的人们步调一致。
他们认为按最新潮流穿衣打扮能为自己赢得时尚和时髦的好名声。
尽管这样做合情合理，你还是要小心谨慎。
许多人并没有意识到，追随职场时装潮流有利也有弊。
好处之一，正如上面所提到的，穿一套时髦的衣服去上班，很可能会得到一堆夸奖。
这种感觉很不错，也让人引以为豪。
然而事实上这种追随弊大于利。
例如，职场时装潮流往往不区分工作和职业。
在一家新潮的咖啡馆或零售店工作，着装要求很可能是休闲服。
而在一家法律或保险公司上班，着装则需要更职业化。
不幸的是，很多职场新潮时装是为工作中的一般大众而设计，而非为特定职业设计。
因此一不小心就可能出问题。
在追随这种时装潮流之前，要好好地仔细审视一下所谓的潮流。
比如，潮流是不是时兴半身裙或连衣裙，而不论其长短呢？如果确实如此，那么最重要的是要考虑自己的工作性质。
如果是办公室的职业白领，连衣裙就非常适合。
但如果是在零售店当经理，连衣裙或半身裙则可能会妨碍工作，影响工作效率。
很多人会因为穿了时髦的职场时装而备受称赞，但事情并非总是如此。
最不希望的是不但没有受到夸奖，还落下坏名声。
正是因为这个原因，你必须考虑别人对你的看法，你必须确保给别人留下的是个好印象。
到底要不要将职场最时髦的潮流带入衣柜，这个决定得自己做，但在做出决定前请考虑考虑上面提到的问题。
Text B波音公司行为准则波音公司行为准则为全体波音公司员工制定了必须遵守的行为规范。
波音公司的企业经营建立在公平、公正的基础上，符合道德规范和法律、法规。
在企业经营中，诚信是公司处理一切关系的基础，包括公司与客户的关系、供应商和公众的关系以及员工之间的关系。
在履行公司职责时，波音公司要求员工以最高商业道德标准要求自己。
员工不得参与损害公司诚信、公平、声誉或者为公司带来麻烦的任何活动。
员工应确保：●不参与可能导致公司及个人利益冲突的任何活动。
[外语课件]新职业英语职业综合英语第二册Unit7（可编辑）
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Warm-2-Notes Sample L-4-Script Task 4 Script Listening & Speaking 声音 L-Task 5-1 Task 5 Listen to the passage twice and fill in the blanks with what you hear. Listening & Speaking According to the Center for Exhibit Industry Research, the majority of trade fair attendees are decision makers or influencers who plan to make a purchase. Following are the guidelines to help make sure one is ready to _______________. Avoid soft sells and be engaging: Trade fairs require a hard-sell approach. When attendees show interest in your booth, approach them immediately. Present your professionalism and willingness to help and avoid greetings like “Can I help you”. Instead, ______________________―“What information can I tell you ab out our new heating system?” Watch your manners: Don’t sit down. Don’t eat, drink, or smoke at the booth. Never leave your booth unattended. Don’t spend time chatting with colleagues instead of ________________________. sell effectively ask a direct question focusing on customers 声音 L-Task 5-2 Qualify prospects quickly: The first thing you should do once you meet someone new is to find out who they are and where they’re located. You can find this information out by requesting ________________. Ask lots of questions: Engage a prospect by asking open-ended questions―ones that require more than a yes or no answer. This will help you determine theirneeds and interests. Keep good records: Write down all therelevant informati on about a prospect on a “lead card” which containshis or her needs, interests, _________________. Use this card for yourpost-show follow-up when you return to the office. Listening & Speaking a business card budget and timing 声音 Writing Writing Task 1 Task 2Task 3 W-Task-1 Writing Task 1 Look at the following advertisements anddiscuss the questions below with your partner. Q1 Q2 W-1-Q1Writing What does each advertisement sell? Sample 1 is a public service advertisement (公益广告), warning the consequence of drunk driving.Sample 2 is a hair gel advertisement, showing the effect after using theproduct. Sample 3 is also a public service advertisement, warning parentsto take care of their children in the swimming pool. Sample 4 is a mobilephone advertisement showing the special musical feature of the product.W-1-Q2 Writing What is the slogan used in each advertisement? Sample 1:Reserved for Drunk Drivers Sample 2: Tames the Wildest Hair Sample 3: WatchAround Water Sample 4: Express Your Musical Side W-Task-2-1 Writing Task2 Translate the following advertisements slogans into Chinese.Time always follows me. 2. Good to the last drop. 3. A diamond lastsforever. 4. Start ahead. 时间永随我。
新职业英语2-通用版-Unit7
Reading A
3 直到2005年为止，这种自选式经营的鞋店看起来一切都非常美好；之后配莱斯开始失去市场份额，店铺也纷纷倒闭。零售行业早已改头换面，如果买鞋的顾客非常看重价格，那他们就会选择像沃尔玛，塔吉特，科尔士这样的一站式超级折扣店。一位行业的内部人士说: “你要是年复一年一成不变地生产鞋子，就别指望单靠价格便宜就能吸引顾客上门。” 以低价作为唯一经营法则的配莱斯已经毫无优势可言。
Reading A
4 To reverse its falling market share, Payless had to plan a completely new strategy.To get things started, it hired a new CEO, Matt Rubel, who came with extensive experience in the high-end brand market.Rubel knew that Payless had to change its image from the dusty storeroom of cheap shoes into the fun merchant of fashion.“We have the ability to make shoes at the most affordable prices anywhere in the world, and we want to marry that with the greatest creativity,” said Rubel.The overall objective of Rubel’s strategy was not only to improve the brand image, but also position Payless in such a way that a slight price increase would seem like a bargain.Rubel wasted no time in making big changes.
艺术英语 unit 7
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Unit Seven
LOGO
CH
Certain plants are favored for Chinese gardens because of their association with overcoming the limitations of ordinary life. The pine, cypress, plum and bamboo are favorites because of their ability to grow in harsh weather conditions and rough terrain. Many garden plants have essential symbology. Pine trees represent wisdom, the cypress is a symbol of longevity, while bamboo represents strength and upright morality and plum trees represent renewal and strength of will.
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Water is the central element of the garden. The first step in the planning of a garden is to determine the source of water, and the direction of its flow. Because the other garden elements, as well as the sky, are reflected on the surface of the water, it provides a balance and continuity within the garden.
新职业英语1unit7
新职业英语1unit7课⽂A 我真的很想知道周五晚上我结束了节⾷。
把去年因常去曼哈顿的餐馆吃饭⽽增加的20磅减掉之后，我敢说我该理直⽓壮地美餐⼀顿了。
为了庆祝节⾷成功，我和太太去了休斯顿⼀家我们最喜欢的餐馆。
饭菜与往常⼀样，味道好极了，服务⽐平常还要好。
我真想给这家餐馆的每个项⽬都打最⾼分，但我没有。
为什么？⼀会⼉我们就知道了。
⼀家公司想度量⼀下顾客满意度是件好事。
但是，要想把这件事做好，整个度量过程必须妥善设计，并⾃始⾄终完整地实施。
合理设计调查问卷仅仅是这个过程的第⼀步。
为了能够从顾客那⾥获得代表性的数据样本，并将偏见降到最低，建⽴数据搜集程序也同样重要。
许多公司却未能做到这⼀点，⽽这也正是这家餐馆的失败之处。
话说我们喝完咖啡之后，侍者拿来了账单。
与账单附在⼀起的，还有⼀份简要的顾客满意度调查问卷。
问卷的⼀⾯是餐馆⽼板的⼀份说明，开头写着“我真的很想知道”；另⼀⾯是⼀些标准的测量项⽬，以及顾客填写意见的空⽩处。
有⼀点不同的是，这份调查问卷已经由侍者填完了。
在“很好”、“好”和“有待提⾼”三个级别上，侍者已经在所有“很好”的⽅框内划了⼀条线。
尽管我很满意这家餐馆的服务，我也不打算把⼀份已由别⼈完成了的调查问卷放到意见箱⾥。
然⽽，很多⼈却会不假思索就将这种问卷交回。
如此进⾏顾客满意度调查，这家餐馆的⽼板只是在愚弄⾃⼰罢了。
如果他“真的很想知道”，在顾客离开时，让⼈给他们分发⼀些邮资已付的调查问卷，会对他更有好处。
如果你正在进⾏或者正打算进⾏顾客满意度调查，我们强烈建议你除了注重问卷的设计外，也要特别注意问卷的发放和回收过程。
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新职业英语1-基础篇-Unit 7
n. a general examination or study (of conditions, opinions, etc.), especially carried out by asking people questions
e.g. A recent survey shows that many teenagers spend three hours a day playing computer games.
examination results.
Reading A
entire
a. whole; complete e.g. It was the worst day in my entire life.
Reading A
implement
v. to take action or put into practice e.g. We have decided to implement the president’s
ReaTdexit ng A A-2
The food, as always, was wonderful. The service was even better than usual. I really would have given the restaurant top marks on every item—but I didn't. Why? We'll see in a moment.
Reading A
obtain
v. to get something especially by means of effort e.g. We wish to obtain first-hand information.
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Task 2 A project manager may be responsible for activities such as:
艺术设计 英语
Unit 7 Design Management
Place the above activities in the following task categories.
• Scheduling • Cost Estimation • Budgeting • Resource
Planning • Time Estimation • Scope Definition • Establishing
Project Aim
• Customer Liaison
• Documentation
ENGLISH FOR CAREERS
艺新术设职计 业英语 英语 艺术设计英语
Unit 7
Design Management
深圳职业技术学院应用外国语学院
艺术设计 英语
Unit 7 Design Management
1
Warminห้องสมุดไป่ตู้-up
2
Reading A
3
Listening
4
Speaking
5
Reading B
6
Writing
7
Project
8 Vocabulary and Structure
9
Self-evaluation
10
Grammar
艺术设计 英语
Unit 7 Design Management
Task 12
艺术设计 英语
Unit 7 Design Management
Task 1 Look at the following pictures. List words or phrases they bring to your mind about aspects of design management.
cost estimation customer liaison leadership resources motivate
schedule teamwork risk supervision scope
performance planning benefits progress
艺术设计 英语
Unit 7 Design Management
• Team Leadership
• Quality Control • Risk
Management • Benefits
Realization
艺术设计 英语
Unit 7 Design Management
Reading A
Task 1 TBaTaseckxktg234round Information
艺术设计 英语
Unit 7 Design Management
Reading A
Task 1 “He who fails to plan plans to fail.” What could this proverb mean when applied to the design industry?
艺术设计 英语
Unit 7 Design Management
Reading A
2. Niche market
A niche market is a focused targetable portion (subset) of a market. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers.
艺术设计 英语
Unit 7 Design Management
Reading A
Design Planning
Design planning is a term coined to collectively identify those aspects devoted to the strategic, conceptual and methodological concerns of design. As would be expected, design planning is more concerned with the initial activities in a design project: establishing purpose and fundamental directions; exploring what ends the project should address; developing a concept, or plan, that can guide the project through a detailed design activity; and assembling, customizing and/or creating the process, methods and tools to conduct the project.
艺术设计 英语
Unit 7 Design Management
Reading A
1. Design management
Design management refers to an approach whereby organizations make design-relevant decisions in a market and customer-oriented way as well as optimizing design-relevant processes. Design management acts in the interface of management and design and functions as a link between the platforms of technology, design, design thinking, management and marketing at internal and external interfaces of the enterprise.