商务英语阅读与写作unit 6
Unit 6
Writing for Orders and Executing Orders
Section1. How to Write Letters Placing and Executing Orders
Objectives:
To give a brief introduction to what is an order and reply to an order
To enable Ss to become aware of main content of letters for an order and reply to an order
To enable Ss to familiarize themselves with the samples given
To read and practice using some of the important words and expressions for business writing
To do exercises and practice translating quotation, offer and counter-offer
给一个简要介绍什么是一个订单和回复一个订单
使学生了解字母的主要内容为一个订单和回复一个订单
使学生熟悉样本给
阅读和练习使用一些重要的单词和词组,商务写作
做练习和实践翻译报价,报价,并还盘
I. What Is an Order and Reply to An Order?
An order is a request to supply a specified quantity of goods. V ery often, it is only after the exchange of a number of letters, faxes or E-mails that the two parties come entirely to terms and the buyer finally places or fills a formal order by letter or fax.
When a seller receives the relative order and confirms and accepts its terms and conditions, he may begin to execute the order to the buyer’s satisfaction. However, there are times when a seller does not accept the buyer’s order for some reasons. Letters declining an order should be written with utmost care and an eye to good will and future business.
一个订单是一个请求提供一个指定数量的商品。通常,只有在交换大量的信件,传真或电子邮件,这两个政党来完全条款和买方最后地方或填补了一个正式订单通过信件或传真。
当一个卖方收到的相对次序和确认并接受其条款和条件,他可能会开始执行订单给买方的满意度。然而,有些时候,卖方不接受买方订单因为一些原因。信件应该写一个订单下降与最大保健和眼睛,好将和未来的业务。
II. The Main Content of an Acceptance or Order Letter
1) Expressing thanks/pleasure for receiving the offer/quotation
2) Saying that you have accepted the offer/quotation
3) Saying to place an order
1)表达感谢/荣幸收到的报价单
2)说你已经接受了报价/报价
3)说放一份订单
III. Read and Explain Sample Letters
Sample 1: An Order for Printed Shirting
Gentlemen,
We thank you for your quotation of July 25 together with patterns of Printed Shirting. We find both quality and price satisfactory and are pleased to give you an order for the following items on the understanding that they will be supplied from stock at the prices named:
Quantity Pattern No. Prices
50,000 yards 181 HK$11 per yd.
40,000 yards 183 HK$14 per yd.
50,000 yards 185 HK$17 per yd.
(All the prices are FOB Hong Kong.)
We expect to find a good market for the above and hope to place further and large orders with you in the near future.
Our usual terms of payment are by D/P 60 days and we hope they will be satisfactory to you. Meanwhile, should you wish to make inquires concerning our financial standing, you may refer to the following bank:
The A. B. C. Bank
15XYZ Street, Hong Kong.
Y ours sincerely
Exercise
你公司7月25日的报价单及印花细布花式样均收悉，谢谢。我公司对品质和价格均感满意，并乐意在供应现货的条件下按（以下）指定价格订购下列货物：
数量花式号价格
50,000码181 每码港币11元
40,000码183 每码港币14元
50,000码185 每码港币17元
（所有价格都是香港船上交货价）
我们期望为上述商品开拓好的市场，并希望不久将来再向你公司大量定货。
我公司通常的付款条件是60天付款交单，希望此付款条件能令你公司满意。你公司如需了解我公司财务状况，请向下列银行查询：
Answer the Following Questions
1. What does the writer express in the opening?
2. What are the buyer’s payment terms?
Words and Phrases
1.give sb an order for sth place an order for sth
e.g. We are pleased to give you an order for Chinese tea.
2.on the understanding that on the condition that
e.g. I lent him money on the understanding that he paid it back the next month.
3.from stock from the goods available immediately
e.g. They cannot supply the goods from stock at the moment.
4.find a good market for have a large demand for
e.g. We’re sure that you will find a good market for our goods for they are of good quality.
5.D/P Documents against Payment
e.g. Do you accept D/P terms?
Sample 2: Sales Confirmation for Acknowledging an Order
Dear Sirs,
Against the captioned order from you we have the pleasure of enclosing our Sales Confirmation No. EH - 718 for your signature. Y ou are requested to return us a copy as soon as possible.
While appreciating the confidence you have placed in us, we wish to add that according to our usual practice we use the form of Sales Confirmation for acknowledging the conclusion of business rather than sign the Order Form of our clients. Our Sales Confirmations are reliable instruments which accurately and comprehensively reflect the spirit and essence of our agreement. To abide by the stipulations
and carry them out to the full will mean the complete realization of the duties and rights of both parties to the mutual benefit. We hope that this explanation will meet with your approval.
Should there be any question with respect to the wording or content of the terms and stipulations, please do not hesitate to tell us so that we may make a check or adjustment, if necessary.
Y ours sincerely, 从你对上述订货我们有幸随函附上我方销售确认书。呃- 718为您的签名。您被要求返回我们尽快副本。
而欣赏你放置在我们的信心,我们希望补充说,根据我们的惯例,我们使用形式的销售确认书,确认结论的业务而不是签署订单的客户。我们的销售确认是可靠的仪器,准确、全面反映了我们的协议的精神和本质。遵守规定和实施充分将意味着完整的实现的义务和权利的双方互惠互利。我们希望这个解释能得到您的同意。
如果有任何问题关于措辞或内容的条款和规定,请不要犹豫地告诉我们,以便我们可以做一个检查或调整,如果有必要
Answer the Following Questions
1. How does the writer acknowledge an order?
Words and Phrases
1.Sales Confirmation a simple form of sales contract
e.g. We’ll send you a Sales Confirmation for your signature.
2.practice a standard course of action that is accepted as correct or desirable
e.g. It is the practice in English law to consider a person not guilty until he has been proved guilty.
3.abide by act according to
e.g. We must abide by the law.
4.meet with get
e.g. Their reasonable request will meet with our approval.
5.wording the words chosen to express sth and the phrases they form
e.g. The wording of a business agreement should be exact.
Sample 3: Sales Confirmation for Acknowledging an Order
Dear Sirs,
Thank you for your order of November 11.
We should like to fill your order for the Fashion Blouse A437, Size 38, but the fact is that we have received more orders than we had expected, with the result that our large reserve stock has been sold out.
The manufacturer is no longer able to supply this blouse, but we are fortunate to have in stock a blouse of the same high quality and exquisite style, at a slightly lower price. Y ou will find this blouse listed and illustrated in our catalogue, on page 15, A438. We can send you the blouse
promptly if we receive your order within a few days. This model is very popular. It is now selling as fast as the model you ordered.
Remember, you are fully protected by our guarantee, "Money cheerfully and promptly refunded if you are not satisfied.” We are certain, however, that you will not part with the blouse when you see it.
Just write the catalogue number of the blouse and the size you desire on enclosed special order blank, and, mail it to us in the enclosed stamped envelope.
The blouse will reach you promptly.
Y ours faithfully, 谢谢您的订单的11月11日。
我们应该像来凑足你的订量为时尚上衣A437,38码,但事实是,我们已经收到更多的订单比我们预料的,结果是我们的大储备股票已经卖完了。
制造商不再能供应这上衣,但幸运的是我们还有存货一件衬衫的相同的高品质和精致的风格,在稍低的价格。你会发现这件衬衫上市和说明我们的目录,在第15页,A438。我们会寄给你的上衣及时如果我们收到您的订单几天之内。这个模型是非常受欢迎的。现在的销售速度模型你命令。
记住,你的全面保护我们的保证,“金钱高高兴兴地和及时退还如果你不满意。“我们是一定的,然而,你不会放弃上衣当你看到它。
只是编写目录编号的上衣和大小你欲望封闭式特殊的订货单,邮寄给我们在封闭的邮资信封。
这件衬衣将达到你及时。
Answer the Following Questions
1. Can the seller supply the required goods as the buyer ordered? What does the seller do to solve the problem?
2. What’s the reason that the seller cannot supply the goods required in the buyer’s order?
Words and Phrases
1.fill one’s order fulfill one’s order
e.g. We’d like to fill your order, but we do not have the special equipment to produce the goods.
2.reserve stock goods kept in stock for future use
e.g. Owing to big demand, their reserve stock is soon running out.
3.model style of dressing
e.g. Are very long skirts the present model?
4.refund return (money)
e.g. We guarantee refunding the payment if you find the goods are not to your satisfaction.
5.part with give up
e.g. It’s not easy to part with one’s possessions.
Exercise
1.Translate the first reading into Chinese.
1. T ranslate the following into English.
接到你公司8月15日印花细布定单，非常高兴，并欢迎你公司成为我公司的客户之一。
现确认按你方来信列明的价格供应印花细布，并正安排下周由“公主号”轮装出。深信你公司收到货物后，定会感到完全满意。
你公司也许不甚知道我公司的经营范围，现附上目录一份。希望这首笔定单将导致彼此更多的业务往来，展开愉快的工作关系。
We are pleased to receive your order of August 15 for Printed Shirting and welcome you as one of our customers.
We confirm supply of the Printed Shirting at the prices stated in your letter and are arranging for dispatch next week on s. s. “Princess.” When the goods reach you, we feel confident that you will be completely satisfied with them.
As you may not be aware of the wide range of goods we deal in, we are enclosing a copy of our catalogue and hope that our handling of your first order with us will lead to further business between us and mark the beginning of a happy working relationship.
Section2. Skills for Writing to Place Orders and to Make Replies to Orders
Objectives:
To give a brief introduction to how to write an order and reply to an order
To enable Ss to become aware of different conventionalities used for writing an order and reply to an order
To practice using different conventionalities used for writing an order and reply to an order
To do exercises
给一个简要介绍如何编写一个订单和回复一个订单
使学生了解不同的风尚用于编写一个秩序和回复一个订单
练习使用不同的风尚用于编写一个秩序和回复一个订单
做练习
I. How to Write an Order and Reply to an Order
The essential qualities of an order are accuracy and clarity.
In an order letter, supply the following information as exactly as possible:
1. Description---Indicate the name of the product, the model or article numbers, if any, the page of the catalogue from which you are ordering, the quantity of each item, and the price.
2. Destination--- State where you want the order shipped.
3. Payment--- Indicate now you plan to pay for the merchandise.
4. Any special circumstances---State such things as mode of packing, time of shipment, or the way of shipment (air freight, for example)
II. Conventionalities for Writing an Order Letter.
1. Thank you for your offer of February 14. Y our prices and quality turned out to be satisfactory and we are sending you an order for the following.
2. We are pleased to enclose an indent/trial order/purchase order/ revised order/substitute order for 20,000 pieces of plastic toy mobile phones.
3. Enclosed please find two copies of Purchase Contract No. … , which we trust, will be found in order. Kindly sign and return a copy for our file.
4. Please see that your goods meet our requirements.
5. We need the goods urgently and it is imperative that the ordered goods reach us by the end of this month.
1。感谢你提供的2月14日。你的价格和质量被证明是令人满意的,我们寄给你一个订单,之后。
2。我们很高兴地附上一份缩进/试订单/采购订单/修改订单/替代订购20000块塑料玩具手机。3。随函附上两份购货合同没有。…,我们相信,将会发现在订单。请会签并返回一个对我们的文件副本。
4。请注意你的商品满足我们的要求。
5。我们急需此货，因此，所定货物务必于本月底前运到。
III. Conventionalities for Writing an Order-Acknowledgement Letter.
1. We thank you fo r your trial order of February 26 for ten thousand sets of our “Diamond” electric fans.
2. We thank you for this order, and hope we may have the pleasure of supplying you again in the near future.
3. We were pleased to get such a good order from you although it was after a lapse of time which had been much too long.
4. We want to tell you how pleased we were with your order, because it represents our first deal with you. We have always felt that our high quality merchandise should have a ready sale in your area.
5. Our best and prompt attention will be given to the execution of this order.
6. We are unable to manufacture the article you ordered. Enclosed, we are returning your order.
7. Due to difficulties with our suppliers, we are unable to accept your order at this time.
8. As a result of the recent communications between us, we confirm having accepted your order for…, which has been booked with our manufacturers. Enclosed we are sending you our Sales Confirmation No.…in duplicate/triplicate, one co py of which please sign and return to us for our records.
9. We are handing you herewith our Sales Confirmation No.…with the request that you will sign and return to us the duplicate as soon as possible.
1。我们感谢你方的试订单2月26日的一万套我们的“钻石”电风扇。
2。我们感谢这个秩序,希望我们可以有这个荣幸再次提供你在不久的将来。
3。我们很高兴能得到这样一个良好的秩序从你虽然是经过一段时间一直太长。
4。我们想告诉你怎么高兴我们在你的订单,因为它代表了我们的第一个处理你。我们总是认为,我们的高质量的商品应该有一个准备在你的区域销售。
5。我们最好的和及时的关注会给这个订单的执行。
6。我们无法制造的文章你命令。封闭,我们正在返回您的订单。
7。由于困难与我们的供应商,我们无法接受贵公司的订单。
8。由于近期之间的通信,我们确认已接受你方对…,已经订了与我们的制造商。同函奉寄给你我们的销售确认书。…在复制/一式三份,一份,请签回我方记录。
9。我们给你寄去我方销售确认书。…方,并要求你方签字并返回到我们尽快的复制。
Exercise
1. T ranslate the following Chinese into English.
1)如果你们订购这种商品，我们可以按你们所需要的数量供应。
2)我方可接受交单付现的付款方式。
3)相关信用证将通过雅加达第一国家银行开出。收到后请立即安排装运，我方非常感谢。
4)如果你方能满足我方的需要，井答应提前交货，我方就接受你方的价格。
5)800美元每台的价格我方可以接受，但条件是你方应将订货数量增至3000台。
6)货物装船后，您方可按发票金额开立汇票向我方提款。
7)请注意，货物应装在结实的适合海运的集装箱内。
8)这种产品的起订量是300箱。如果你方订购500箱以上，我们就减价3％。
1) If you want to purchase this product, we are able to supply as much as you require.
2) Payment by cash against documents is acceptable to us.
3) The relative L/C will be established through the First National Bank, Jakarta. We thank you very much for your prompt arrangement of shipment upon receipt of it.
4) We'll accept your price if you can meet our needs and make an earlier shipment.
5) The price of $ 800 per set is acceptable, provided you increase the quantity of your order to 3,000 sets.
6) After you ship the goods we ordered, you may draw upon us for the amount of the invoice.
7) Please note that the commodities shall be packed in strong seaworthy containers.
8) The minimum quantity of an order for the goods is 300 cases. If you order more than 500 cases, we can reduce our price by 3%.
2. Complete the following letter by filling the blanks with the given words.
to it hope order for order
Dear Sirs,
We thank you your order No, 215 for 6 sets of electric motor cars Model EF-617. We would like to accept your very much, but we cannot see our way clear to do this. Y ou will understand that the alteration from the standard specifications to your requirements needs a substantial adjustment our production methods based on the belt conveyor system.
This entails a considerable increase in labor cost and materials. We trust that you will understand that it is not lack of cooperation and goodwill that makes impossible to meet your wishes. We you will find it possible to replace your by our excellent substitute Model EJ-627.
Y ours faithfully, for order to it hope order
商务英语信函的特点
摘要: 英国论文随着时代的发展, 使用简洁通俗的语言已成为现代商务英语, 尤其是商务英语信函的突出特点。本文从这一特点形成的根源简易英语运动出发, 分析了简易英语的定义, 遵循的原则, 最后在此基础上通过大量例证的对照比较, 总结了简易英语趋势在现代商务交际中的体现。 商务英语和法律英语一样, 通常被认为是充斥着技术性术语和诘屈聱牙语句的典型书面语。不可否认, 很长时间以来, 商务文书给人的印象确实如此。然而随着时代的发展, 这种情况已得到极大的改观, 商务交际用语渐趋简明易懂。使用简洁通俗的语言已成为现代商务英语的突出特点。我们可以比较一下下面的两句商务信函中的用语: 1. We beg respectfully to state that we are in receipt ofyour L/C in the amount of USD×××for which we thankyou. 2. We inform you that we have received your L/C forUSD×××. 可以看出, 这两句表达的意思完全相同, 但是第一句使用了beg respectfully to state, in receipt of, inthe amount of, 以及包括定语从句for which we thank you等表达极为繁杂的用语, 而第二句用语简洁明快, 但是它所包含的信息量较第一句而言没有丝毫的减少。现代商务英语正是提倡使用简单词语( plain words) , 而不用复杂的语句( complicated words) , 尤其是那些繁复老套的用语, 即我们所说的陈词滥调( cliché)。现代商务英语的这一显著特点, 其实与这些年来在英美等国出现的英语简化趋势, 尤其是在美国大张旗鼓推行的简易英语运动( Plain English Movement)有直接的联系。这一运动要求革除商业契约上的繁文缛节, 简化法律用语, 从而起到方便民众, 减少因繁复用语而引起不必要争端的作用。1978 年 3 月24 日, 当时的美国总统卡特更是签署了第12044 号行政命令, 要求联邦政府各部切实保证颁布的每项法令必须以简单易懂的英语撰写, 以便须依照有关法令办事的人都能看懂。这一法令理所当然受到普通老百姓的欢迎, 而简易英语运动在这一法令的推动之下也得到了更为蓬勃的开展[1]。 一、什么是“简易英语” 所谓简易英语( Plain English) , 美国学者考特兰?博维(Courtland Bovèe)和约翰?席尔( John Thill)认为简易英语是用简易的文字和结构写成的语句, 读者都能看懂, 很接近于我们的口语[2]。可见, “简易英语”是指书面表达中使用清晰正确的英语简明扼要而有效地传递信息。“简易英语”并不幼稚, 也并非过分简单化的英语。“简易英语”重视信息的传递。它并不堆积词藻, 而且不会不必要地使用行话、术语等难懂的表达。换句话说,“简易英语”彻底抛弃了繁文赘语和让人无所适从的表达。用“简易英语”书写的文件是为了让人们读懂, 因此所用的词语都是读者能够理解的。只要读者能够理解, “简易英语”用到技术性较强的专业术语也并非不可。比如,一篇医学学报上的论文面向的是医学专家, 使用专业术语是可以的, 因为这些读者能够理解。只要表达恰当, 这篇论文的语言仍然可被称为“简易英语”。当然, 如果这篇文章是出现在面向公众的通俗杂志上, 那么再包含很多专业术语就很可能出现普通读者无法理解的状况。这个时候, 只有使用普通大众能够理解的字眼那它才是“简易英语”。我们应该看到非常复杂的概念也是可以用“简易英语”加以解释的。许多法律文书, 比如合同和法令, 用“简易英语”改写后仍然能做到表达精确无误。 二、“简易英语”所遵循的原则 “简易英语”最重要的原则就是读者为先。即为读者着想, 考虑读者的需求。要“简易”, 就得好好考虑如下的问题:读者需要知道些什么? 他们对这个问题的理解程度如何? 怎样才能更好地把意思组织起来以便读者更好地理解? 要想有效传递你的信息, 首要的是要清楚什么样的人会阅读你写的东西。具体来讲, “简易英语”遵循如下的原则: (一)写作前做好规划起草文书之前, 首先得明确自己的写作目的。读者是谁? 他们对于所涉及的话题是非常了解, 了解一点还是一无所知? 他们想知道些什么? 找到这些问题的答案, 做到心中有数。一旦知道了读者是谁, 就应该尽可能从他们的角度来看问题, 来表达
初级商务英语阅读理解试题
初级商务英语阅读理解试题 为了让大家更好的准备商务英语BEC考试，给大家整理了初级商务英语阅读理解试题,下面就和大家分享，来欣赏一下吧。 初级商务英语阅读理解试题(1) A friend of mine was fond of drawing horse. He drew the horses very well,but he always began the tail. Now it is the Western rule to begin at the head of the horse, that is why I was surprised. It struck me that it could not really make any difference whether the artist begins at the head or the tail or the belly(肚子) or the foot of the horse, if he really knows his business. And most great artists who really kn ow their business do not follow other people’s rule.They make their own rules. Every one of them does his work in a way peculiar(奇特的) to himself; and the peculiarity means only that he finds it more easy to work in that way. Now the very same thing is true to literature(文学). And the question, "How shall I begin?" only means that you want to begin at the head instead of beginning at the tail or somewhere else. That is,
商务英语函电1-9课翻译及答案
Lesson 1 Importer’s Self-introduction 译文 信件一进口商自我介绍 麦克唐那和伊万有限公司 美国纽约劳顿大街58号 福建鞋业进出口公司 中国福建福州保定大街45号 送交：销售部吴刚先生 敬启者: 我们从伏特威廉公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。 多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范围。请惠寄商品目录与报价单。 如贵司产品价格有竞争力，本公司必定向你方试订。 恭候回音。 麦克唐那和伊万有限公司 （签名） 麦克. 伊万 经理 谨上 2010年4月20日 信件二回信 福建鞋业进出口公司 中国福建福州保定大街45号 麦克唐那和伊万有限公司 美国纽约劳顿大街58号 敬启者: 感谢贵公司四月二十日的来函，我们非常渴望与贵公司建立商务关系。 我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。我们已开发和上市了室内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和棉鞋。可以满足国内外不同市场需求。 谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。 如你方对任何一款感兴趣，请让我方知道。期盼你方具体询盘。 福建鞋业进出口公司 （签名） 吴刚 经理 谨上 2010年5月10日 习题答案 I. Basic Training Translate the following expressions into Chinese. 报价一流的进口商
出口产品范围定单 广泛的联系具体询盘 最新目录有竞争力的价格 Choose the best answer. 1) b 2) b 3) c 4) a 5) d 6) b 7) c 8) c 9) b II. Improving Training Translate the following sentence into English. 1) We would like to introduce our business range. 2) We obtained your name and address from Mr. Smith, who have done business with us for many years. 3) We shall appreciate it if you could tell us the goods you are interested in. 4) We have received many enquiries from abroad. 5)They used to import machines from UK, but now they would like to establish business relations with us. 6) We are the leading importer of electronic products in Lagos. 7) If your price is competitive, we would like to place with you an order for 500 electric bicycles. III. Letter-writing Practice 1. Finish the following letter by translating the expressions given. 1) obtained your name and address 2) establish business relations /enter into business relations 3) leading importers 4) We appreciate your catalogue and quotations. 5) If your prices are competitive 2. Write a letter Dear sirs, We are one of the leading importers of electric goods in this city and shall be pleased to establish business relations with your firm. At present we are interested in your electric fans, details according to our Enquiry Note No. 1345 enclosed, and shall be glad to receive your lowest quotation as soon as possible. We would like to mention that if your price is attractive and delivery date acceptable, we shall place an order with you immediately. Your early reply will be highly appreciated. Yours faithfully, Lesson 2 Exporter’s Self-introduction 译文 信件一出口商来信 敬启者: 承蒙东京工商会的介绍,我们获悉你方是贵国最大的纺织品进口商之一。由于此货属于我们的经营范围, 特写信给你方希望建立业务关系。 我们专营中国纺织品出口, 产品包括女士, 男式, 儿童和青年的针织衫以及运动服和牛仔裤, 我们还设计和生产用于纺织品生产的设备和机器。我们的产品品质优良价格合理。 为使你方了解我们的经营业务, 随函附上出口清单一份, 包括目前可以供应的主要商品。如你方对任何一款感兴趣,请与我们联系。
商务英语信函特点及翻译
全日制英语学习，选择尚语国际语言村https://www.360docs.net/doc/5e16642326.html, 随着全球商务活动日益频繁，互联网迅猛发展，商务信函成为国际贸易中客户沟通的主要方式，广泛运用于外贸、海外资本运营、国际货运等商务活动。它涵盖询问、洽谈、答复，涉及到询盘、报盘、发盘、还盘、交易达成、支付方式、装运等业务细节，是商务活动中不可或缺的沟通媒介，高质量的商务英语信函翻译对国际商务活动的重要性不言而喻。 一、商务信函的语言特点 与其他文体相比，商务信函具有商务文体正式、简洁、专业、礼貌等特点。 (一)正式。商务信函是公文性质函件，用词布局上比普通信函讲究，较多使用书面语。如请您给我发送一份申请表格，在此表示感谢。一般使用We would be grateful if you could send me an application form。而不使用Could you send me an application form? Thank you!。文体布局上商务信函也比一般信函严谨规范，有其特定布局结构。如道歉信通常开头致歉(We must apologize for …/We apologize for…)，接下来解释事情发生的原因，寻求对方谅解(this is owing to…)，在结尾处再次致歉(We hope that this has not caused you any inconvenience./With apologies once again.)一般道歉信都会遵循这样层层递进的规范布局，翻译时也要注意符合其布局。 (二)简洁。商务人士求实重效率。商务信函必须言简意赅，目的突出，层次分明。一般信件开头就说明来意，如：We are writing to enquire about the prices of your cabinets/ we are writing in connection with the advertisement in the newspaper yesterday. 如果开头东拉西扯，会使繁忙的商务人士无暇向下，不明所以。此外信件中措辞也较少使用冗繁的词语句式。例：Please contact us whenever we can be helpful. (如需帮助请告知)而一般不会使用Whenever there is anything we can be of assistance, please do not hesitate to contact us。 (三)专业。商务信函用于业内往来，广泛使用商业术语和缩略语，包括外贸业务术语、公司名称及单证等，规范程度很高。常见如外贸术语CIF(Cost, Insurance and Freight) 成本、运费加保险价，FCA(Free carrier)货交承运人，B/L(Bill of Loading)运输单等在信函中都大量使用。此外商务信函也常使用here，where, there 与in, by, with, after 等构成复合词如hereafter(after this),wherein (in which) therefrom (from that)。如：Seller is bound to reimburse Buyer for any loss sustained therefrom. 长期的商务书信交流中逐步形成了商务英语信函句式的套语和行话。如：收到对方询盘的套话：Thank you for your letter of 23 July, asking if we sell photocopiers.希望得到对方回函、订单时的套话：Looking forward to your favorable /early reply. (四)礼貌。西方人交往中非常重视态度，商务信函应礼貌友好，礼貌可以使对方阅读后心生好感，从而保持友好贸易关系。在信函中采用“You attitude”，从对方角度考虑问题，较多使用第二人称，较少使用
商务英语函电 参考答案
Reference Keys Unit 2 Establishing Business Relations 学学练练 I. 1. d 2. c 3. a 4. b 5. h 6. f 7. e 8. g II. 1.供你方参考 2. 期望，盼望 3. 供应中 4. in the hope of/that 5. establish business relations 6. fall within the scope of III. 1. desirous to 2. in the line of 3.give you a general idea 4. covering 5. in the market 6.refer to 7.be informed IV. 1. appreciate 2. in, for 3.upon 4. to 5. informed 6. with 7.enclosed 8. in 9. desire 10. for 实操练习 I. 1.Through the courtesy of ABC company, we have your name and address. 2. We would like to inform you that we could supply various types of men’s leather shoes. 3. We have established business relations with more than 50 countries in the world, on the basis of equality, mutual benefit and exchange of needed goods。 4. Specializing in the export of Chinese bicycles, we express our desire to trade with you in this line. 5. In order to promote business between us, we shall airmail you some samples for your reference. 6. We enclose a copy of catalog and a sampl e and are sure that you will be satisfied
商务英语翻译技巧
商务英语翻译技巧 摘要 商务英语(Business English)是一种含有商务理论和实用商务的理论。在经济信息日益发达的现代社会，随着国际贸易的发展，商务英语翻译的作用越来越明显。本文，大致分为五个部分对商务英语翻译技巧进行分析。文章第一部分概括了商务英语以及商务英语翻译；第二部分分别从商务英语的文体特征、语言特点对其进行分析；之后三个部分分别介绍了翻译的方法和翻译的原则。最后进行总结。得出商务英语的翻译机巧和方法。 关键字：商务英语；翻译技巧；特点；文体特征 前言 商务英语是以国际间的商务往来为基础的语言交流，商务英语包括的范围比较广，例如：金融方面的英语、贸易英语、还有一些专业的英语等。这也说明了商务英语所涉及的范围比较广泛，涉及各行各业，这也就决定了从事商务英语翻译的人不仅仅需要有扎实的英语基本功，还有对其他方面的英语进行了解，这样一来才能使交易双方能够更好地沟通，完成交易。 现如今，整个世界融为了一个整体，各个国家之间的贸易往来逐渐丰富，目前在国际间最通用的就是英语。商务英语要求翻译者更加的精确、对等，因为商务英语中会涉及到很多文件、条款等信息，所以必须要精确。只有这样才能达到双方活动的顺利进行。尤其在我国，中西方文化差异较大，更应该注意这方面的问题。一字之差就容易铸成大错。所以，做好商务英语的翻译工作尤为重要。本文针对这一问题展开讨论，分析了商务英语的翻译技巧。 商务英语及商务英语翻译的概括 商务英语涉及范围很广,包括的种类也十分多。大部分跟国际商务活动有关的例如：国际贸易、会计、金融等方面所用到的英语都属于商务英语的范围。它涉及的领域主要包括对外贸易、招商引资、国际旅游、海外投资以及国际运输等方面。除了领域广泛之外,它还包括许多专业的英语例如：广告英语、法律英语、应用文英语、包装英语等。因此，伴随着国际贸易的范围不断的扩大，越来越多的人，开始加入到翻译的这一事业之中。 对商务英语的翻译,在很长时间以来备受关注,商务英语翻译工作也是一项十分复杂的工作,由于其用途的广泛性和特殊要性,就决定了商务英语的翻译工作不能仅仅局限于传统的翻译中务词汇和具有较好的商务语法基础,这些是一个翻译者应该具备的原则和技巧,不能仅仅依靠“信、达、雅”的翻译要求来完成商务英语的翻译工作,必须依照商务文件的愿意,把它翻译的既能清楚的表达意义,又能够符合商务双方的语言习惯。在翻译的过程中一定要从实际情况出发,做到具体问题具体分析。 商务英语的特点 2.1商务英语的文体特征 2.1.1思维具有逻辑性，朴实无华 正式体英语的从句层次复杂，句子长度通常高于非正式英语。长句分词、独立主格结构的频繁使用是书面语体的典型特征，它们适合于表达多层次的复杂的逻辑关系，可以充分完整地表达相互关联的意义，这种效果是短句无法达到的。由于商务函电常要表示某些条款相互成立、互为条件，或对某些一连串的具有因果关系的事件进行叙述，因此，这种语体就非常适合这种要求。例如： The work hereof shall be commenced in compliance with the construction work of Party A’s plant, and shall be completed within thirty days after the complet ion of Party A’s plant including the completion of inner part of the plant when the plant be in the condition that trial run for air conditioning mechanism is possible.
商务英语函电课程标准
《商务英语函电》课程标准 一、基本信息 二、课程定位及目标设计 （一）课程整体目标描述 《商务英语函电》是报关与国际货运专业的一门职业技术必修课，是融国际贸易实务与英语商务信函写作为一体的专业英语课程。本课程的目标是培养学生具备阅读、翻译和写作英语商务信函的能力，培养学生掌握函电撰写的基本技巧、熟练应用英语函电套用语和行文结构。使学生能在英语环境下运用英语函电办理进出口业务等事宜，在外贸工作环境中具备解决实际商务问题的书面沟通能力。外贸函电英语是开展对外经济贸易业务和有关商务活动的重要工具，正确地掌握外贸函电英语的专业知识，并能熟练地加以运用，是外贸工作人员必须具备的专业技能。 （二）课程具体目标描述 1．能力目标 （1）能够独立阅读、翻译、撰写商务英语信函； （2）能够根据特定贸易背景，熟练运用商务信函特点和专业知识正确处理各个交易环节的往来外贸信函； （3）能根据具体的业务磋商信函，规范填制单据中相关的商务英语内容；
（4）能够熟练掌握完整的业务流程，独立完成完整的业务磋商信函撰写。 2．知识目标 （1）掌握商务信函常用撰写格式及组成部分； （2）掌握商务英语信函撰写的特点及专业英语表达方式； （3）掌握各种外贸文件的翻译特点及相关外贸专业知识。 3．素质目标 （1）具备正确理解和掌握国家外交、外贸方针政策的能力； （2）持续学习，不断更新知识的意识； （3）具有从事商务活动的良好职业道德素质及行为规范； （4）具备国际商务礼仪知识，注重对外贸易交往的礼节； （5）踏实的工作作风和严谨的工作态度。 三、课程教学内容设计 （一）学习情境设计 《商务英语函电》课程选择“业务流程”为载体，共设置三个学习情境，各学习情境名称及学时分配情况如表所示：
商务英语函电课后答案
Dear Sirs, We obtain your name and address from the internet, and we are writing you in the hope of establishing direct business relations with you. We’re one of the importers of Beddings with years’of experience in this line. At present, we’ll be pleased to get the samples for your bed-sheets. Thank you for your cooperation. Yours sincerely, \\ 2 Dear Sirs, Your company has been introduced to us by FMC Company, Sydney, Australia, who has informend us that you are interested in electric goods . As we have been in this line for years, we are writing you in the hope of establishing business relations with you. In order to give you a rough idea of our products available for export at present, we are sending you under separate cover the latest catalogues. Looking forward to your early reply. Yours faithfully Dear Sirs, We learn from the internet that you are in urgent need of a large quantity of Children’s Sport Shoes. We’re writing you in the hope of entering into long-term business relations with you. We have been handling the export of various kinds of textiles and shoes for many years, and our products are very popular in the American and European markets for their good quality and reasonable prices. We also have kept close connections with the local shoe manufacturers, and can ensure the steady source and quality. In order to give you a rough idea of our products, we are sending you our latest catalogues and price lists for Children’s Sport Shoes for your reference. If you are interested in any of the items, please let us know. We await your early reply. Yours faithfully,
商务英语中的委婉表达及其翻译
最新英语专业全英原创毕业论文，都是近期写作 1 《大学英语》听力理解中的石化现象与对策 2 孔子与柏拉图的教育思想之比较研究 3 组织学习障碍及相应的对策 4 论《隐形人》中的象征主义 5 社会实践活动对大学生的重要性 6 英汉动物词汇文化内涵对比 7 浅谈象征在《了不起的盖茨比》中的运用 8 Cultural Connotation of Color Words in Chinese and Western Culture 9 《法国中尉的女人》中对维多利亚时代的批判 10 浅谈英语俚语 11 凯瑟琳安波特作品中的女性话语权威 12 从小说《百万英镑》中看对当今社会的讽刺意义 13 从女性主义视角解读《了不起的盖茨比》中的黛西 14 浅谈英语广告的特点及翻译 15 《白象似的群山》里的潜意识 16 写作教学中的范文教学 17 论奥斯卡王尔德唯美主义童话中的批判精神 18 浅析《了不起的盖茨比》中的象征主义 19 合作性学习在教学中的作用 20 合作原则在电影《暮光之城》人物心理分析中的应用 21 谈目的论视角下的商标翻译 22 试析《汤姆叔叔的小屋》中两个奴隶的性格和命运 23 从《马拉喀什》和《射象》看乔治?奥威尔散文的艺术风格 24 唐诗中比喻修辞格的翻译——以许渊冲英译本为例 25 英语谐音双关的语义特点及其不可译性 26 模糊语言的社会语用功能 27 从民族服饰角度看中美文化价值 28 浅析好莱坞英雄主义中的传统英雄和反英雄形象 29 美国拓荒运动中的新女性形象－－读威拉凯瑟《我的安东妮娅》 30 广告英语的语言特征 31 英美小说《傲慢与偏见》和《飘》中的女性主体意识比较分析 32 《太阳照常升起》中“迷惘的一代”人物分析 33 跨文化视角下的中美社交礼仪的对比研究 34 Using Maslow’s Hierarchy Needs Theory to Analyze Sister Carrie’s Destiny 35 女性人格的双重性——从心理学的角度对比分析凯瑟琳和简爱 36 从女性主义探讨托尼?莫里森笔下黑人妇女自我意识的觉醒 37 《宠儿》中塞丝的性格特征分析 38 论中美商务沟通中的跨文化意识 39 论爱丽丝·沃克《紫色》中西丽女性自我的缺失与重塑 40 汉英“甜”字隐喻用法对比 41 中西方婚礼习俗的差异 42 A Feministic Study of the Theme of “The Chrysanthemums”（开题报告+论文+文献综述）
【优质】商务英语商务英语函电论文-优秀word范文 (5页)
本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！ == 本文为word格式，下载后可方便编辑和修改！ == 商务英语商务英语函电论文 摘要:随着全球经济的迅速发展，我国与他国的贸易往来日益频繁，英语作为国际通用语言在贸易活动中发挥着重要的作用，而商务英语函电的重要性 自然不言而喻，商务英语函电是一种我们常见的商务交流的手段，它能更加有效、准确、具体地为贸易双方传递商务信息，是贸易双方沟通的桥梁。本文总 结了商务英语函电的特点进而分析它在对外贸易中的作用。 关键词:商务英语函电;特点;作用 伴随着全球化进程的加快，人类社会就进入了一个科技和经济空前高速发 展的时代，商务英语得到广泛发展和运用。同时随着经济全球化进程的加快， 各国之间的贸易往来日益频繁，因此，人们对国际贸易越来越重视，这就使得 英语函电在外贸交易中表现的淋漓尽致对外贸易已成为衡量一个国家是否成功 与世界接轨的重要依据，是一个国家走向世界的快速通道。对外贸易中，我们 需要和不同国家地区进行商务沟通，能否很好地与其沟通取决于对商务函电的 掌握。商务英语函电是国家之间商务往来、开展业务、合作关系建立的重要媒介。商务函电交流的过程就是一个发出者顺利编码和接受者顺利解码的过程。 商务英语函电作为对外贸易中的媒介和载体，有效的解决着贸易活动中供给与 需求方信息不对称的弊端，为供需企业迅速、准确地传递信息，有效的促进着 对外贸易的发展。 1商务英语函电概述 1．1商务英语函电的概念 英语是世界上实用且最为通用的语言，在国际商务活动中，信息的传递一 般也多以英语为主，因此被称之为商务英语。商务英语是经济全球化的产物， 它不同于一般的日常用语，以专业性、专门性著称，力求用词准确、具体、简 单明了。商务英语函电是指人们以对外贸易知识为理论基础，以商务英语知识 为表现手段在进行对外贸易的活动中进行书面沟通和交流的网络信件等。商务 英语函电是国际贸易中通过专业的国际贸易商务英语贸易双方进行沟通交流的 函电往来。随着信息技术的不断进步和互联网的不断普及，商务英语函电的形 式不仅仅局限于纸质信件，电子信件已经逐步成为商务英语函电的主要形式。 在对外贸易中，商务英语函电的运用主要表现在信息的传递、处理贸易活动中 沟通及联络双方感情等方面。主要涉及的内容有进行商务洽谈、签订合作意向、
商务英语函电 王维平 Chapter 8参考译文及课后答案
Chapter 8 Learning Aims 学完本章，学生应能： 1．识别装船指示和装船通知； 2．熟悉一些模具产品名称； 3．掌握装运方面信件的结构以及相关术语和表达方式； 4．学会案例分析，并撰写与装运相关的信函。 Background Information 在国际贸易中，在装运前，买方通常把他们的装运需求发送给卖方，告知他们包装和标志，运输方式等，此为装运指示。 卖方在装运货物后应立即向买方发送装船通知，告知他们装运情况。装船通知通常包含以下内容： （1）预计出发时间；预计到达时间 （2）装船货物 （3）船名 （4）集装箱号 （5）铅封号 （6）所附单证 装运当事人有三方，即货主，承运人和收货人。 提单可被看作为货物收据、运输合同证明和物权凭证。 Letter 1
李友
Letter 2 Letter 3 Letter 4
Letter 5 Letter 6
Exercises I．Fill in the following blanks. 1. importance; urgent; advance; co-operation 2. circumstances; compelled; an alternative/alternatives; 3. extended; expired 4. pleasure; informing 5. in duplicate II．Translate the following sentences into Chinese. 1．我们很高兴在此通知，贵方所订的车灯模具已由“魅力”号货轮发出，将于5月15号抵达宁波。 2．我们很奇怪至今尚未收到于8月1号所订的螺钉，我方客户要求予以解释，因为他们急需此批货物。 3．由于交货长期延误，给我们带来不便。我们要求立即发货，否则，我们将不得不按合同规定取消订单。 4．请尽快安排装运我方所订的货物。 5．这艘货船将于7月20号左右驶往上海。 III．Translate the following sentences into English. 1. Upon receipt of the L/C, please effect shipment of the goods booked by us as soon as possible. 2. We are informed by ABC shipping company that S.S. “Beauty” is due to sail from your city to our port on or about 6th this month. 3. We are very much obliged for your kind cooperation. 4. We hope that these goods will reach you in time and turn out to your entire satisfaction. 5. We are in urgent need of the goods and have to request you to ship them without any further delay.
商务英语中的委婉表达与翻译
商务英语中的委婉表达与翻译 商务英语是目前国际商务活动中一种特定的专门用途英语,它所涉及的范围较广、且具备独特的表现内容和语言现象。因此,商务英语中的委婉表达和翻译更是最为关键的一个部分。分析了商务英语委婉语的交际功能,以及对商务英语 中的委婉表达与翻译进行了有效的探讨。 标签：商务英语;委婉表达;翻译 随着经济全球化的发展,世界各国之间的经济文化交流日趋频繁,而商务英语翻译作为不同国家的企业之间的交流手段和媒介,在沟通上发挥了至关重要的作用。商务人员在商务洽谈中常常借助委婉的预期和表达方式来作为重要的修辞手段,它能够含蓄的、礼貌的说出自己的观点和看法,给客户一定的建议和请求,从而 有效的达到贸易双发所预期的目的。 1 委婉语的交际功能 1.1 避讳功能 由于人类对于某些事物或现象的恐惧在语言表达时不愿言、不敢言,但有时又不得不表达出某种意思,于是人们便学会用委婉语来代替。例如各个民族中对于“死”的说法都有各自的委婉语。讲英语的国家的人们和许多民族一样,忌讳直接说。英语中的“死也有多种表达形式。人们常用“去了”(topassaway),“离别人”(todepart),“最后一觉”(finasl eep),得到安息(tohavefoundrest)等词来代替说某人 “死了”(todie)。 1.2 礼貌功能 委婉语的另一个功能是在交际中避免冒昧和非礼,当迫不得已要涉及令人不快的事情时,应选择委婉的表达法以避免伤害对方的感情。在社交时,人们总讲究以礼相待,尽量避免非礼言行。使用委婉语,说话人不仅显得彬彬有礼,还因照顾了对方的情面往往可获取对方的好感和认可。如见到英(美)国老太太,开头就用老字似乎不太好,常常会惹得对方不理睬,于是一些委婉语就应运而生,例如:thelonger1Mng(年长者)等来代替“old age”(长者,前辈)和“senility”(老态龙钟) 等。
关于商务英语函电语言特点及常见用词解析
关于商务英语函电语言特点及常见用词解 析 " 论文关键词：商务英语函电语言特点常用词解析 论文摘要：商务英语函电语言特点与普通英语不同，本文意在通过对商务英语函电中常见用词及其特点进行分析，使学习者能更好地掌握相关知识，从而能对商务英语函电文体有很好的驾驭能力。 商务英语函电语言具有独特的文体风格，比如简洁、措辞严谨、准确、整个文体不可以有模棱两可的用词，以防止业务操作过程中产生分歧；句子结构严谨，以免任人歪曲。因此，商务英语函电课程不仅要求学生具有良好的英语水平，而且在课程学习过程中，要不断强化学生对商务英语函电文体的驾驭能力。 对于结构复杂，句子冗长的商务英语函电行文特点，翻译时要反复阅读，深化理解。杜绝普通英语中的写作习惯带入商务英语中。教学时要求学生在学习过程中逐步熟悉、慢慢积累，对于函电词汇及业务词汇，要求翻译规范，使用严谨。对于常用函电文体句型，让学生多模仿，多练习。 从多年的商务英语函电课程的教学中体会到，花费时间找到共同的错误问题，给予分析和进一步的解释会使学生对单词、句型正确的理解留下深刻印象。 用词精确，句式严谨是商务英语函电的基本要求。下面对几个实际
案例予以总结： 案例1：appreciate一词的用法 汉译英中文例句：请立即关注此事为感。 W：We would appreciate if you could give this matter your immediate attention. W：We would be appreciated if you could give this matter your immediate attention. Appreciate一词本身中文含义较多，翻译时要注意其具体含义，特别指出的是当“感激”讲时的几个句型。此句中“appreciate”是及物动词，后边必须带宾语。因此正确的句型结构应为：SP1:(sb.)should/ would/ shall appreciate + it + if从句 We shall appreciate it if you will give this matter your immediate attention. 此句中it不能省略，因为代词it 不仅是逻辑宾语，它也可指代if 引导从句。 SP2：It would be appreciated +if 从句 It would be appreciated if you could give us this matter your immediate attention. 此句中，it 是形式主语，appreciate 用被动形式。 SP3: (sb.) would appreciate + 动名词短语 We shall appreciate your giving this matter your immediate attention.
商务英语阅读(第二版)词汇汇总
Unit 1 1. 显著经济增长、significant economic growth 2. 将银行业与汽车业国有化nationalizing the banking and car industries 3. 削减房贷cut back on housing loans 4. 收购国内外资产buying up new assets at home and abroad 5. 大幅提升盈利能sharply raising profitability 6. 获得动力gain momentum 7. 小幅升值a modest appreciation 8. 下岗工人laid-off workers 9. 摸着石头过河crossing the river by feeling for stones 10. 可持续增长的支柱the backbone of sustainable growth 11. 资金密集型行业capital-intensive sector 12. 放宽信贷loosen credit 13. 减少对出口的依赖reducing China's dependence on exports 14. 战略思考strategic thinking 15. 燃油补贴fuel subsidies 16. 解除价格管制deregulated prices 17. 休克疗法shock therapy 18. 支撑经济增长bolster economic growth 19. 经济刺激一揽子计划stimulus package 20. 精明（娴熟）的管理savvy management 21. 边远地区remote areas 22. 回应个人投诉answer individual complaints 23. 取消印花税scrapping the stamp tax 24. 振兴股市revive the stock market 25. 繁荣与稳定prosperity and stability 26. 内幕交易insider trading 27. 进行民意测验conduct public polls 28. 遭遇信贷危机experiencing a credit crisis Unit 2 1.The great depression in the 1930s 1930年的经济大萧 条 2.The old industrial economies 老工业经济体 3.The global economic and political elite 全球经济与 政治精英 4.Amass great wealth 产生巨大财富 5.Welfare states福利国家 6.Emerging economies 新兴经济体 7. A beggar-thy-neighbor populism 以邻为壑民粹主义 8.Double-dip recession 双底衰退 9.Sovereign-debt crisis 主权债务危机 10.The worst-case scenarios 最糟糕的情况 11.Bitter social unrest 激烈的社会动荡 12.Cutting public budgets 削减公共预算 13.Excessive stimulus 过度刺激计划