商务英语阅读与写作unit 7
商务英语阅读Unit 7-叶兴国ppt课件
UNIT 7
9. Loan word外来词构词法: 如：
karoshi (日语) ：过劳死；
westpolitik(德语) ：东欧国家的西方政策等。
10. Coinage创新式构词法 : 如：
1) 政治领域：Ground Zero世贸废墟, the global coalition against terror全球反
READING SKILLS:
Business English: A Reading Course
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
UNIT 7
6. Onomatopoeia拟声词构词法:
1) 直接~: 音与义基本吻合，能直接产生音义之间的互相联想，使 用频率高。
?人类基因组数据库genomedatabase该数据库1990年初建于美国霍普金斯大学是一个专门汇集存储人类基因组数据的数据库其中包括了全球范围内致力于人类dna结构和100000种人类基因序列研究的分析成果
Business English: A Reading Course
UNIT 7
2014.11
Unit 5: Affixation; Compounding; Unit 6: Conversion; Blending; Shortening; Unit 7: Onomatopoeia; Back formation; Formation of nonce words; Loan
word; Coinage
恐联盟 political pluralism政治多元化, bushism布什执行的强硬政策等。
2) 经济领域：G-7 nations 7国集团, cyclic/bubble economy循环经济, bubble
商务英语 Unit Seven
• (2) • Dear…: • Re: Order No. 2170 for 1,000 M/T Tin Foil Sheets • Referring to our letters and telexes in respect to Order No. 2170 for 1,000 metric tons of Tin Foil Sheets, so far we have no definite information from you about delivery time, although these goods are contracted for shipment before the end of last month, and our L/C was opened with the Bank of China as early as in March 2001. • We have been inconvenienced by the delay. You should telex us immediately of the earliest possible date of shipment for our consideration without prejudicing our right to cancel the order and/or lodge claims for our losses. • Please look up the matter and give us your definite reply without further delay. • Sincerely,
• on board 装船 • The bill of lading shows clearly that four cases were taken on board. • 提单清楚地表明4箱货物已装船.
商务英语写作实务课件Unit 7
I. Format
Date Venue Chairman Present Absent
Name of the organization Title of the meeting
Body (items of discussion)
Adjournment Recorder
II. Tips
Try to be very accurate, clear and complete about the items discussed at the meeting.
Peter Fang Absent: Mary Lin The regular monthly meeting of Guangzhou Roaring Trading
Co., Ltd. was held at the meeting room, 9:00 a.m. June 29, 2011. The meeting was presided over by John Smith, President. Minutes The minutes of the last meeting were approved.
Section One General Introduction
The meeting minutes are a kind of written record of formal brief summary or record of what has been said and decided at a meeting.
新编剑桥商务英语unit7精选全文
Languages for qualities and skills
❖fighter pilot / airline pilot
▪ Excellent health/vision ▪ Excellent heart condition ▪ Challenging , dangerous
❖politician / journalist
❖Rackspace Managed Hosting 可控制虚拟主机公 司 is an IT hosting company based in San Antonio,
Texas.
❖Proctor and Gamble: 宝洁公司(P&G)
is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods. (财富500强公司之一，一家生产 个人卫生用品的大集团公司，总部设在美国)
- (many graduates believe) you work on creative PR campaigns and go on lots of jollies
- marketing seems more attractive (than sales)
- it isn’t as bad as myths suggest
❖Retain an air of glamour显得很风光 ❖Jolly 痛快，刺激 ❖Door-to-door 挨家挨户的 ❖Cold calling 不期而至的电话 ❖ Outnumber…by..数量上超过
商务英语阅读写作unit 7
Sample 2: A Letter Advising to Establish Letter of Credit
Relations We are also interested in the following goods: Spoons, Safety Razors, Scissors (small and medium), Table Knives, Novelty Watches. If you are in a position to supply these, please let us have the samples, together with your c. i. f. prices.
We have today instructed our bankers to open an irrevocable
documentary letter of credit in your favor, for US $100,000--this will be confirmed by our bankers’ correspondents, the Chase Manhattan Bank, Inc., in New York who will accept your draft on them at 30 days for the amount of your invoice.
因天气关系，我们要取消这次郊游。
2. facilitate:
(fml) (of an object, a process, but not of a person) make sth. easy or less difficult
e.g. It would facilitate matters if you were more cooperative.
商务英语写作unit 7
Business Situation
You are a sales manager of Shenzhen Dongfang Real Estate(房地产) Co.,Ltd, and you try to produce a leaflet for the new villa—Queen’s Garden Villa.
Unit 7 Leaflet and Advertisement
Learning Objectives By the end of this unit you should be able to have a good command of the form and structure of a leaflet and an advertisement; use Writing Techniques in this unit comfortably in your Business English Writing; practise writing leaflets and advertisements by using words in the miniword lists; acquire the ability to write leaflets and advertisements with the help of dictionaries and the Internet.
Task Two:
After finishing Task one, you are to do a group work—find out the steps for writing a leaflet or an advertisement and the essential parts of it, and then check your findings with your teacher.
商务英语写作Chapter 7
Don’t ballyhoo. Thunder is only a big noise; a bolt of lightning gets attention. Don’t speak ill of your competitors. Show the readers what you can do, not what others cannot do.
Notes: In preparing sales letter, you should first of all determine the central selling points and benefits. Selling point means the most attractive features of a product or service Customer benefits mean particular advantages buyers will realize from those features. Selling points and benefits can be identified by analyzing the product and the potential buyers.
Four steps of writing sales letter
To get the customers’ attention or curiosity. You need to think about in what logical, appropriate way you can win a little favor with reader at the start—enough that he or she is willing to read on. To arouse interest. You need to present convincing evidence of the value of the product, service, or idea so that your audience will develop a deeper and more sustained interest that he or she had at the start. In this stage, you are not trying to make the sale—simply paving the way. .
商务英语阅读(第二版)-王关富-Unit7-Can-Detroit-Be-Retooled-before-it's-too-late-课后答案
Unit 7Can Detroit Be Retooled — Before It's Too Late? Exercises1. Answer the questions on the text:1) what is the problem the would-be car buyers may face according to RodBuscher, CEO of Summit Automotive Partners in Denver?The would-be buyers lack either the income or the access to credit that would allow them to drive a new car off the lot.2) Why is GM said to have a stark and steep job to do when the President’sauto task force presented the to-do list?According to the list GM has to shrink labor costs, including retiree health-care expenses; slash debt; kill or sell low-performing brands; and reduce the number of models for sale and the number of dealers selling them. Should all the parties concerned fail to accomplish that by the deadline of June 1, GM may go into bankcruptcy.3) How can U.S. automakers take advantage of the coming car boom?Companies that can meet consumers' needs for fuel-efficient yet stylish cars —and that have flexible manufacturing plants to turn out the hot products on demand —are likely to find huge opportunities for growth in the coming car boom.4) What does the White House’s auto-task-force working group plan to do withChrysler?It plans to close the deal on Chrysler's sale to Fiat. Ron Bloom, one head of the group, has taken the lead in trying to negotiate the sale of 20% (at least initially) of Chrysler to Fiat.5) What is VEBA approach to solve GM’s problem of retiree health andpension benefits?In a VEBA, the union agrees to accept a cash payment to fund a new health-care system that trustees administer, thus taking future liabilities off the company's books.6) Why does the UAW feel particularly aggrieved about the task force'sapproach?Because it has agreed to an unending series of givebacks over the past 20 years.Even before this latest crisis, the UAW’s agreement to the 2007 contract would have put Detroit's labor cost per car within a couple of hundred dollars of Toyota's and the other foreign automakers’.7) Why are analysts so optimistic about the future car sales?Because Americans have been putting off buying cars for nearly two years and showroom traffic is increasing ,which means pent-up demand is building.The prospect of car sales is sure to be great when credit starts to loosen as historyindicates.8) What are the elements that make analysts believe North American demandfor cars will approach 16 million units within five years from the year 2009?The elements include the replacement demand, scrappage rates, demographic changes and an economic recovery.9) What are the competitive GM brands mentened in the passage?They are award-winning Chevy Malibu and the 2009 Buick LaCrosse, which recently topped all midsize competitors in dependability ratings.10) What competition will the US car industry face in the near future?The US car industry will have to win millions of buyers’ recognition for theirbrands, and try to play better in the competition with companies in Asia, such as China's Chery Automobile and India's Tata Motors, as well as the established players like Volkswagen and Hyundai-Kia.2. Fill in each blank of the following sentences with one of the phrases in the listgiven below:1) With his expanding wireless broadband plan, Obama wants to usher everyAmerican into the 'Digital Age'.2) School activities start winding down about two weeks before the end ofsemester.3) The man said he couldn't come up with an appropriate answer just at the time.4) Everybody is sure that the ceaseless dripping of water will in the end hollow outa stone.5) The progressive movement, which had already brought important changes infederal policies, stood on the verge of culmination and fulfillment6) The state has suffered so much loss. The smugglers should never be allowed toget off easy.7) After production expansion, this company now can turn out a million televisionsets a month.8) The preeminent writer's personal appearance picked up the sales of the bookconsiderably9) The newly announced credit policy may help many family-owned businesses getthrough the tough times at present..10) The government has imposed drastic economic controls to choke off inflation.11) To execute full-cost accounting, companies must account for the true cost of theirproducts.12) Economists are not so optimistic because there is no sign that the recession hasbottomed out.3. Match the terms in column A with the explanations in column B:A B1) bondholder a) A measure of a company's financial health,whichequals cash receipts minus cash payments over agiven period of time. 62) creditor b) A financial asset whose value has fallensignificantly and which fails generate cashflowand is worth much less than expected. 73) dealership c) An entity (person or institution) that extendscredit by giving another entity permission toborrow money if it is paid back at a later date. 2 4) health-care expenses d) A unit specially organized to work on a singledefined task 105) manufacturing capacity e) A business company that is owned or controlledby another larger company 96) net cash flow f) A person owning a bond or bonds issued by agovernment or a public company 17) bad asset g) Money used for the preservation of mental andphysical health by preventing or treating illnessthrough services offered by the healthprofession 48) hot products h) Volume of products or services that can begenerated by a production plant or enterprise ina given period by using current resources. 59) subsidiary# i) A business established or operated under anauthorization to sell or distribute a company’sgoods or service in a particular area 310) task force j) Products that are extremely populous amongconsumers and normally sell like hot cakes inthe market. 84.Translate the following into Chinese:凭借这股势头，现代集团正加快从生产线上推出新车型的速度。
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Unit 7Writing Letters Concerning Money Matters 关于钱的问题写信Section1. How to Write Letters for PaymentObjectives:To give a brief introduction to what is international paymentTo enable Ss to become aware of main content of letters concerning money mattersTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice translating letters concerning money matters给一个简要介绍什么是国际支付使学生了解字母的主要内容关于钱的问题使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习和实践翻译信件有关钱重要I. What Is International Payment?Payments can be made in international commerce using cash in advance, open-account sales, bill of exchange, and letters of credit.A letter of credit is a document issued by the buyer's bank that promises that the bank will pay the seller the agreed amount of money, providing that all the requirements of the letter of credit are met. These requirements generally include delivery dates; product specifications; the receipt by the bank of certain documents within a specified period of time, etc.支付可以在国际贸易使用现金预付,开帐户销售、汇票和信用证。
信用证是一个发布的文件买方银行承诺,银行将向卖方支付约定的数额的资金,提供所有的要求得到满足的信用证。
这些需求通常包括送货日期,产品规格;收据银行某些文件在指定的时间内,等等。
II. The Main Content of Letters Making a Specific Request Concerning Payment1) Expressing your regret for your inability to accept a specific payment term2) Giving your reasons for your inability to accept a specific payment term3) Suggesting the way how to solve the problem1)表达你的后悔,因为你无法接受一个特定的付款方式2)给你的原因是你无法接受一个特定的付款方式3)暗示的方式来解决这个问题III. Read and Explain Sample LettersSample 1: A Letter Negotiating about the Terms of PaymentDear Sirs,We received your letter of October 7, 2002 and learn that you are going to sell our products in your country.We regret that we are unable to consider your request for payment on D/A basis. As a rule, we ask for payment by L/C.But, in view of our long-term business relations, we will, as an exceptional case, accept payment for your order by D/P at sight. We trust this will greatly facilitate your efforts in sales.We hope the above payment terms will be acceptable to you and expect to receive your order on good time.We look forward to your early reply.Y ours faithfully, 我们收到你的来信,2002年10月7日,和学习,你将在你的国家销售我们的产品。
很抱歉,我们不能考虑你的请求D / A付款基础。
通常,我们要求以信用证付款。
但是,鉴于我们长期的业务关系,我们将作为一个特殊情况,接受您的订单支付由即期付款交单。
我们相信这将方便你们努力推销。
我们希望上述付款条件一定会接受你,希望能收到你的秩序良好的时间。
我们期待您的早日答复。
Note:1.in view of: taking sth. into account; considering sth.e.g. In view of the weather, we’ll cancel the outing.因天气关系，我们要取消这次郊游。
2. facilitate:(fml) (of an object, a process, but not of a person) make sth. easy or less difficulte.g. It would facilitate matters if you were more cooperative.要是你再合作些就省事了。
Sample 2: A Letter Advising to Establish Letter of Credit RelationsDear Sirs,We have pleasure in advising that we have been successful in securing Three (3) Orders as per the particulars given in the separate air letter we are posting today.We shall be obliged if you will kindly let us have a Sales Note as per the prices indicated by us in the Indents, and a further document showing the extra amount and commission due to us on each Indent, and as soon as we receive these we shall establish a letter of credit in your favor. Therefore please do not delay the matter, and let us have the Sales Note and the other documents per return air mail.We are also interested in the following goods: Spoons, Safety Razors, Scissors (small and medium), Table Knives, Novelty Watches. If you are in a position to supply these, please let us have the samples, together with your c. i. f. prices.If you have any other interesting items, please do not fail to furnish us with samples, together with your c. i. f. prices, as there is every possibility on very good orders.Y ours faithfully, 我们高兴地通知,我们已成功地获得三(3)订单根据资料给出的单独的航空信我们今天发布。
我们将不胜感激如果你会请让我们有一个销售注意根据价格显示我们的缩进,和一个进一步的文件显示,额外的金额和委员会由于我们在每个缩进,一旦收到这些我们应当建立以你方为受益人的信用证。
因此请不要延迟问题,让我们有销售注意和其他文档/回风邮件。
我们也有兴趣下列货物:勺子,安全剃须刀、剪刀(中小),表刀、新奇手表。
如果你能够提供这些,请寄样品,连同你的加入c.i.f.价格。
如果你有任何其他有趣的物品,请不要未能给我们提供样品,连同你的到岸价价格,因为有相当大的可能性出现在非常好的订单。
Note:1.Sales Note:Sales Confirmatione.g. Enclosed please find a Sales Note for the subject goods.2.indent an official, usually written order for goodse.g. We have accepted your indent for the captioned goods.3.in one’s favor payable to; to one’s advantagee.g. Please open the relative L/C in our favor as soon as possible.Sample 3: A Letter to Inform the L/C EstablishmentDear Sirs,We refer to our order for your electronic computers placed with you on November 1, and due for delivery by the end of this year. The order number was AG5066.We have today instructed our bankers to open an irrevocable documentary letter of credit in your favor, for US $100,000--this will be confirmed by our bankers’ correspondents, the Chase Manhattan Bank, Inc., in New Y ork who will accept your draft on them at 30 days for the amount of your invoice.The credit is valid until January 15. Documents required are:Bill of Lading (Full sets).Commercial Invoice (4 copies).Insurance Policy.The prices you quoted us being C. I. F. Guangzhou, the amount of our credit will cover the amount of your invoice, and also the cost of freight and insurance.Y ours faithfully, 参阅我方为你和你的电子计算机把11月1日,由于交付到今年年底。