新世纪商务英语本科生 第二版 商务英语阅读教程2 Unit8答案及注解
新世纪商务英语本科生 第二版 商务英语阅读教程2 Unit13答案及注解
Unit Thirteen OpulencePart I Pre-reading Questions1.Have you ever read The Wealth of Nations? How much do you know about the naturalprogress of opulence?答案范例：Yes, I have. As far as I’m concerned, people should first possess something that other people don’t possess. And then they exchange the things they possess with each other to accumulate wealth. The things can be raw materials, manufactured goods, personal skills and so on.2.What are the monetary policies? What are the influential factors in equilibrium interest rate?答案范例：Monetary policies include expansionary, contracted and prudent monetary policies and are the process by which the monetary authority of a country controls the monetary base.The influential factors in equilibrium interest rate are money supply and level of income.3.Can money buy happiness? Why or why not?答案范例：I think money can’t buy happiness, because the true value of life is reflected in our intrinsic heart. A happy family needs our love for family members, so does a happy friendship. And love can’t be bought with money. As long as we have a pair of eyes that can find beauty in the world and be content with our lot, we will be happy, which has nothing to do with money.Part II Extensive Reading段落大意难句解析词汇TEXT A1. 主旨归纳在城镇居民和农村居民之间进行的商业模式具有互惠互利性，城镇和农村的各工种居民的相互帮助促进了城镇的发展和农村的进步。
新世纪商务英语本科生 第二版 商务英语阅读教程2 Unit8答案及注解
Unit Eight Marketing (I)Part I Pre-reading Questions1.How can businesses attract more customers with similar products and services?答案范例：With similar products and services, businesses can attract more customers by means of high quality, competitive price, diverse channel, and effective marketing.2.Is branding important? Why?答案范例：Yes, branding is important for the following reasons:a)Branding demonstrates a company’s promise to its customers.b)Effective branding promotes recognition.c)Effective branding helps to build trust with customers..d)Branding provides motivation and direction for the staff.3.What makes a successful salesman?答案范例：There are some key ingredients of a successful salesman, such as:a)They aim high.b)They keep close contact with the customers.c)They pay close attention to market changes.d)They collaborate extensively, both internally and externally.e)They are always on the lookout for the opponents.Part II Extensive Reading段落大意难句解析词汇Text A1. 主旨归纳本文通过星巴克在遭遇困境时作出运营调整的事例，说明企业要想为股东创造长期价值，就必须为顾客和员工创造长期价值。
新世纪商务英语本科生商务英语第二版阅读教程2：叶兴国unit12答案
新世纪商务英语第二版阅读教程2：叶兴国unit12答案Unit12Part I Background Information美国“安全第一”网络银行成立于195年，是世界上第一-家新型的网络银行。
目前，全球已有超过1000家的银行开展网络银行业务。
网络银行是指依托信息技术的发展而兴起的一种新型银行，是基于互联网或其他电子通信网络而提供金融服务的银行机构，是金融创新与科技创新相结合的产物。
过去，传统银行业的优势在于拥有遍布全球的机构、代表实力的办公大厦、优秀的本土人才，其经营理念以富丽堂皇的高楼大厦作为银行信誉的象征，以铺摊设点、增加银行人员与客户面对面的服务为基础。
与此相反，网络银行这种全新的方式可以使客户不受时空限制，只要能上网，就能够在家里、办公室或旅途中方便快捷地管，理自己的资产，了解各种信息，享受银行的各种服务因此能极大地降低经营成本，创造巨大的利润，并最大限度地扩大业务规模。
据美国权威机构调查，在各类银行服务的平均每项交易成本中，传统银行分支机构最高.其次为电话银行，再次为ATM柜员机,网上银行最低，最高者与最低者相差800%以上。
在信息社会，网络是最便利的沟通、中介渠道，因此以高科技、高安全性高效便捷及低运营成本为特点的网络银行，将对传统银行业产生巨大影响，使整个银行业的竞争更加多元化、复杂化。
Part II Notes to the TextsText A What Is a Bank Really For?1.ATM:automated/automatic teller machine,自动柜员机。
2.immediate ae;附近。
此处immediate解释为“非常接近的,附近的”。
3.You’re banking where it was convenient to walk in sit down,and start an account–even though there’s a good chance that you seldom,if ever,actually walk into your bank to a teller anyone.即使以前去过，你现在也不会再去开户银行与出纳员面对面交读了。
新编商务英语阅读教程(第二版)参考答案
《《新编商务英语阅读教程》(第二版)练习参考答案》来自南京廖华在线阅读本文：《新编商务英语阅读教程》(第二版)练习参考答案《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。
宏观经济学着眼于经济全局——一幅宏观的画面。
在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。
对宏观经济学的关注是为了从总体上认识并改善经济的运行。
微观经济学则关注宏观画面中的细节。
在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。
我们感兴趣的是这些独立经济单位的行为。
他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。
很少关注消费性支出及其决定因素的实际内涵。
相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。
宏、微观经济学的区别还反映在关于企业投资的讨论中。
宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。
而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。
了解宏、微观经济学的区别并非难事。
在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。
因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。
但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。
世纪商务英语阅读教程2 (基础篇)unit 8
Reading Skill Focus
A:Guided Practice
Reading Skill Focus
A:Guided Practice
Reading Skill Focus
A:Guided Practice
Reading Skill Focus
B:Let’s Try
Reading Skill Focus
Comprehensive Reading
Getting the Most of Meetings
Text : A
One aspect of business life which many managers are unhappy with is the need to attend meetings. Research indicates that managers will spend between a third or half of their working lives in meetings. Although most managers would agree that it is hard to think of an alternative to meetings, as a means of considering information and making collective decisions, their length and frequency can cause problems with the workload of even the bestorganized executives. Meetings work best if they take place only when necessary and not as a matter of routine. One example of this is the discussion of personnel or career matters between members of staff and their line and personnel managers[1]. Another is during the early stages of a project when the team in charge of the project needs to learn to understand and trust one another.
当代商务英语综合教程2 Unit 8 What's Your Spiritual IQ
tune in to your spirit. Garden, walk or jog, arrange flowers, listen to music
that touches your soul.
10 Ask Questions of Yourself. Some people use their contemplative time
Passage
1
It's the secret weapon that will help you cope with the hassles of life.
Here's how to put spiritual intelligence to work for you.
2
Her ex had done it again. After missing their 10-year-old daughter's
8
Go outside to watch a beautiful sunset. If you're walking the dog, take
the time to admire an azalea bush in bloom. Follow the flight of a bird;
watch clouds float overhead. Gaze into the night sky and think of the stars
5
Text A What's Your Spiritual IQ?
Passage
3
What happened? Without consciously realizing why or how, Jennie had
新世纪商务英语本科生 第二版 商务英语阅读教程2 Unit6答案及注解
Unit Six TravelPart I Pre-reading Questions1.How often do you travel? What’s the purpose of your last travel?答案范例：I usually travel twice every year, once during the summer vacation and once during the winter vacation. My last travel was to visit the Great Pyramid of Gaza.2.Does tourism promote international peace? How?答案范例：Yes, it does. Tourism can promote cultural understanding, mutual respect and peace dialogues at national and international levels.It also creates incredible opportunities for strengthening cross-border relations.3.What do you think contributes to a wonderful destination?答案范例：Many features such as friendly atmosphere, a safe environment, beautiful scenery, charming attractions, delicious food and comfortable accommodation can contribute to a wonderful destination.Part II Extensive Reading段落大意难句解析词汇TEXT A1.主旨归纳：文章从经济发展、科技和创新、旅游服务等方面对旅游业的影响，证明旅游消费者和零售商将面临又一个黄金期。
新世纪大学英语(第二版)阅读2Unit1-Unit8答案解析
新世纪大学英语系列教材（第二版）Unit 1Part IExercisesI. Reading for information 。
A. Reading to find main ideas1. A2. CB. Reading to find major details3 . D 4. BC. Reading to find relevant facts5. C6. AII. TranslationTranslate the following sentences into Chinese.1A hundred papers in the boys' scrawls; he had shirked this work for weeks, feeling all the time as if a sword were hanging over his head.有一百份卷子要批，而且全是男孩们用潦草的字迹写成的，这事他已经拖了好几个星期了。
这些日子，他一直觉得头上仿佛悬着把剑。
2I’ve spent a fortune on it behind closed doors.我私下里已经花了一大笔钱来学习音乐了。
3 His face was beaded with perspiration.他的脸上挂满了汗珠。
4 No judge delivering a sentence felt more pained and helpless.没有哪个宣布判决的法官会比此时的谢卡尔更痛苦、更无助。
5 Truth required as much strength to give as to receive.说出事实和接受事实同样需要勇气。
III. SummaryComplete the following statements with words and expressions from the box. Use their proper forms.1 Truth is like the sun because no human being can ever look it straight in the face without blinking or being dazed .2 Sekhar thought that morning till night , the essence of human relationships consisted in tempering truth so that it might not shock .3 Sekhar practiced truth for only one day and he had three trials :The first one was with his wife , the second with his colleague and the last one with his headmaster4 His wife took the apple pie as her culinary masterpiece while Sekhar thought that it wasn't good and he was unable to swallow it.5 His colleague thought so and so was a fine man while Sekhar regarded him as mean and selfish .6 The headmaster was eager to show off his singing , but his singing made Sekhar half stupefied .7 Sekhar compared the headmaster's singing to three things: a dozen frogs, a buffalo, and loose window shutters in a storm.8 Sekhar realized that truth required as much strength to give as to receive .Part II Reading for PleasureExerciseAnswer the following questions.1After reading the story, what do you think about Hell?Hell is not so terrible as most people think because it can be transformed intoHeaven through hard work, courage, faith and love. The real Hell is in one’sheart.2What is your definition of Heaven now?Heaven is a land of beauty and peace, and it is the result of our hard work.3What kind of people can rest in Heaven after they die? All those hardworking people with courage and determination can rest inHeaven after they die, because although they cannot all reach Heaven in thefirst place, they can build Hell into Heaven.4What kind of people will end up in Hell? Those who are afraid of Hell and do not have courage to fight difficulties anddisasters will end up in Hell.5What is the moral of this parable?This parable tells us that our destiny is controlled by ourselves.新世纪大学英语系列教材（第二版）Unit 2Part IExercisesI. Reading for information 。
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Unit Eight Marketing (I)Part I Pre-reading Questions1.How can businesses attract more customers with similar products and services?答案范例：With similar products and services, businesses can attract more customers by means of high quality, competitive price, diverse channel, and effective marketing.2.Is branding important? Why?答案范例：Yes, branding is important for the following reasons:a)Branding demonstrates a company’s promise to its customers.b)Effective branding promotes recognition.c)Effective branding helps to build trust with customers..d)Branding provides motivation and direction for the staff.3.What makes a successful salesman?答案范例：There are some key ingredients of a successful salesman, such as:a)They aim high.b)They keep close contact with the customers.c)They pay close attention to market changes.d)They collaborate extensively, both internally and externally.e)They are always on the lookout for the opponents.Part II Extensive Reading段落大意难句解析词汇Text A1. 主旨归纳本文通过星巴克在遭遇困境时作出运营调整的事例，说明企业要想为股东创造长期价值，就必须为顾客和员工创造长期价值。
2. 结构分析I. 要接近客户不是件容易的事，但星巴克老板霍华德·舒尔茨却极力做到这一点。
（Para. 1）II. 星巴克近年来面临业绩下滑、顾客投诉增多的困境。
（Paras. 2–3）III. 舒尔茨重掌帅印，提出差异化战略。
（Paras. 4–6）IV. 通过对星巴克运营模式的分析与反思，舒尔茨领悟到要想为股东创造长期价值，就必须为顾客和员工创造长期价值。
（Paras. 7–9）3. 难句解析(1)I’m walking up to a Starbucks with Howard Schultz when we spot a barista standing in theparking lot, passing 11 cups of coffee through a car window. (Para. 1) 我和霍华德·舒尔茨正走向一家星巴克，这时我们看到一位招待站在停车场里，正把11杯咖啡递进一辆小车的窗户里。
lot[lɒt] n.一块（地），（作特定用途的）界定场地e.g.If oil or gold is discovered under your lot, you can sell the mineral rights.如果在你的地里发现石油或金子，你可以出售开采权。
(2) Its stock has slid some 40% in the past 12 months, shaving more than $400 million fromSchultz’s personal bean pile. (Para 2) 在过去12个月里，公司股价下跌约40%，舒尔茨的个人资产蒸发超过4亿美元。
stock [stɒk] n.股本，资本e.g. Two years later, when Compaq went public, their stock was valued at $38 million.两年后康柏公司上市时，他们的股票价值为3800万美元。
shave[ʃeɪv] v.（少量地）削减，调低e.g. She’s already shaved four seconds off the national record for the mile.她已经把1英里赛跑的全国纪录减少了4秒。
(3) But perhaps most hurtful have been the mounting complaints from customers, employees andeven Schultz himself that in its pursuit of growth, the company has strayed too far from its roots. (Para. 3) 但是，最伤人的可能还是那些越来越多的来自顾客、员工、甚至舒尔茨本人的抱怨：公司在追求发展的同时，已严重偏离了其根本。
mounting [ˈmaʊntɪŋ] adj.上升的，增长的e.g. There was mounting pressure on him to resign.要求他辞职的压力越来越大。
stray [streɪ] v. 偏离；迷路e.g. This meeting is beginning to stray from the point. 会议开始偏离主题了。
(4) We are doing everything we can to differentiate Starbucks from everyone else that isattempting to be in the coffee business... (Para. 5) 我们正尽己所能，使星巴克和其他试图在咖啡行业立足的品牌有所区别……differentiate[ˌdɪfəˈrenʃɪeɪt] v. 使不同，使有差别e.g. What is it that differentiates these two substances?是什么构成了这两种物质的差别？attempt [əˈtempt] v. 试图，尝试e.g. I will attempt to answer all your questions. 我将努力回答你的全部问题。
(5) Of course, every change that Starbucks has made over the past few years…was made for a reason: to smooth operations or boost sales, two inescapable goals for a publicly traded company. (Para. 9) 当然，在过去几年中星巴克所作的每一次改变……都是为了同一个目的：使公司运作平稳，或提高销售额——这是任何一家上市公司的不二目标。
smooth[smu:ð] v.使顺利e.g. He tried to smooth the way for his Prime Minister’s visit here. 他设法为他的总理访问此间铺平道路。
boost[bu:st] v.促进e.g. Lower interest rates can boost the economy by reducing borrowing costs for consumersand businesses.低利率可以通过为消费者和商家降低借贷成本来促进经济发展。
4. 词汇注释(1)put a jolt into the company 给公司打一剂强心针(2)tapestry ['tæpɪstrɪ] n.各种各样的人（或物）（这里social tapestry指“社会生活”）(3)shave [ʃeɪv] v.（少量地）削减，调低(4)apostle [ə'pɒsl] n. 热心的追随者(5)start-up years 创业初期(6)drip coffee 滴滤咖啡(7)chief creative officer首席创意官(8)core purpose核心目的Text B1. 主旨归纳本文节选自《世界上最伟大的推销员》一书，介绍了羊皮卷上所列的有关营销秘诀和原则的六点要求。
2. 结构分析I.用全身心的爱来迎接每一天。
（Paras. 1–5）II.坚持不懈，直到成功。
（Paras. 6–8）III.我是自然界最伟大的奇迹。
（Paras. 9–14）IV.今天我将成为自己情绪的掌控者。
（Paras. 15–19）V.我要笑遍世界（Paras. 20–22）VI.我现在就会付诸行动（Paras. 23–28）3. 难句解析(1)My reasoning they may counter; my speech they may distrust; my apparel they maydisapprove; my face they may reject; and even my bargains may cause them suspicion. (Para.4) 我的推理，他们可能反驳；我的言语，他们可能怀疑；我的穿着，他们可能反对，我的面孔，他们可能排斥；甚至我廉价出售的商品都可能引起他们的猜疑。
counter[ˈkaʊntə(r)] v.反驳，驳斥e.g. I tried to argue but he countered that the plans were not yet finished. 我试图争辩，但他却申辩说各项计划尚未完成。
distrust [dɪsˈtrʌst] v.不信任e.g.I don’t have any particular reason to distrust them.我没有任何特殊的理由不信任他们。
(2)…yet my love will melt all hearts likened to the sun whose rays soften the coldest clay. (Para.4) ……然而我的爱会感动所有的心灵，就好像太阳的光芒能软化最寒冷的冻土一样。