商务英语阅读Unit 5-7 分板块教学汇总
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商务英语阅读Chapter 5
e.g. The area is remarkable for its scenery
Chapter 5 Brand and trademark visible adj ~ (to sb/sth) 1 that can be seen; in sight 可见的; 看得见的
e.g. This star is not visible to the naked eye. 这颗星 肉眼看不见.
Chapter 5 Brand and trademark overcome v. to defeat or succeed in controlling or dealing with something e.g. to overcome difficulties/obstacles/problems/resistance
What is brand “Name, term, design, symbol”, or any other feature that identifies the seller’s goods and services. expressed in the form of logos , graphic representations
Chapter 5 Brand and trademark
商标：工商企业用于标明商品所有权并区别于其他商品的标 志。商标可以是词或词组、字母、数字、图案、名称、产品 的形状或其他外观、包装或色彩组合。商标(通常用TM表 示，注册后通常用符号表示)是其所有人的财产，受法律保 护，未经授权，他人不得擅自使用。商标所有人不需特地向 美国专利和商标局或其他州政府部门注册便可获得商标或服 务标志(标定服务来源)的法律权利，但经正式注册往往在法 律上更具优势。
商务英语阅读Unit 5-叶兴国
7. Back formation逆向构词法: 去掉名词后缀构成动词，
如：typewrite ← typewriter; sightsee ← sightseeing; televise← television
Business English: A Reading Course
READING SKILLS:
Business English: A Reading Course
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Questions:
1. What is word formation? 2. What are the word formations we often use?
Business English: A Reading Course
WARM-UP QUESTIONS
1. At the time of the worldwide economic recession, financial management becomes more necessary than ever before. Have you ever thought of how to keep more cash when we are losing money every day? 2. With the gyrations in the financial markets, what can investors do to seek refuge from the financial storm?
商务英语阅读 unit-5
5-1
Professional Words & Expressions
retailer allowance trade deal corporate image reseller stimulate sales force rational appeal lead wholesaler push money point of sale voucher approach
5-2 Task 1
J. a company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them K. involving goods convertible into cash in a short time L. cash paid to salespeople as a bonus when they sell specific items of merchandise. It may be paid by the manufacturer or the retailer
K
7. rational appeal
D
5-2 Task 1
8. push money
L
9. continuity program
M
10. trade-in
A
11. leverage
G
12. allowance
H
13. reseller J
14. sales force
C
15. prospect
I
There are 8 tasks designed for you in this unit. These tasks and the three texts will help you understand sales and promotion and the definition and the techniques of sales promotion as well as personal selling.
商务英语第5单元教案 Unit 5
Goulashis a spicy dish, originally fromHungary, usually made of beef, onions, red peppers, and paprika powder. Goulash is most often prepared as astew. Meat is cut into chunks, seasoned with salt, pepper and paprika, and then browned in a pot with oil.
Snailsare eaten as food in some parts of the world. Althoughescargotis the French word for "snail,"escargoton an English-language menu is generally reserved for snails prepared with traditional French recipes (served in the shell with a garlic and parsley butter).
常规、
多媒体、
光盘自学软件
教学重点
1.Listening and speaking practicecentered onthe topic offood and entertaining
2. Language points in the texts;
3. Integrated exercises.
Grand Prix Road Racing, known commonly as MotoGP after its premier class.
Snailsare eaten as food in some parts of the world. Althoughescargotis the French word for "snail,"escargoton an English-language menu is generally reserved for snails prepared with traditional French recipes (served in the shell with a garlic and parsley butter).
常规、
多媒体、
光盘自学软件
教学重点
1.Listening and speaking practicecentered onthe topic offood and entertaining
2. Language points in the texts;
3. Integrated exercises.
Grand Prix Road Racing, known commonly as MotoGP after its premier class.
商务英语阅读unit 5
uibep126comteachingobjectives?了解贸易壁垒及其产生的原因?了解关税壁垒及其征收形式?了解非关税壁垒及其表现形式teachingemphases?tradebarriers?tariffbarriers?advaloremdutyspecificdutyalternativedutycompoundduty?nontariffbarriers?quantitativenonquantitativecontent?text?fastreadingi?fastreadingiitextdontfencemeout
An ad valorem, most commonly used, is figured as a percentage on the value of goods –for example, 10, 20 or 25 percent. They may be based, depending on the country, either on the value of the goods landed at the port of destination, or at the port in the country of origin. A specific duty relates to local currency per unit of goods based on weight, number, length, volume, or other unit of measurement—for example, $ 25 per pound or per yard. An alternative duty is where either an ad valorem duty or a specific one can be prescribed for a product, with the requirement that the more exertive one shall apply. A compound duty is a combination of an ad valorem duty and a specific one – for example, 10 percent of value plus $1 per kilogram. Tariffs have the advantage that they can be selectively levied in terms of products and with differential rates. Therefore, a country may attain rather precise objectives with tariffs while increasing government revenues at the same time. The negative respect of tariffs is that they increase the cost of imports to the customers.
An ad valorem, most commonly used, is figured as a percentage on the value of goods –for example, 10, 20 or 25 percent. They may be based, depending on the country, either on the value of the goods landed at the port of destination, or at the port in the country of origin. A specific duty relates to local currency per unit of goods based on weight, number, length, volume, or other unit of measurement—for example, $ 25 per pound or per yard. An alternative duty is where either an ad valorem duty or a specific one can be prescribed for a product, with the requirement that the more exertive one shall apply. A compound duty is a combination of an ad valorem duty and a specific one – for example, 10 percent of value plus $1 per kilogram. Tariffs have the advantage that they can be selectively levied in terms of products and with differential rates. Therefore, a country may attain rather precise objectives with tariffs while increasing government revenues at the same time. The negative respect of tariffs is that they increase the cost of imports to the customers.
新编商务英语阅读教程Unit5 Text A Types of Salespersons
New words and expressions
solely 单独 goodwill 好感 be engaged in 从事， 参与…. pharmaceutical 制药的 druggist 药商 characteristic 特点，特征 processalesman
Order
getter(current customer sales, new-business sales) Order taker(inside order taker and field order taker) support personnel(Missionary salespersons, trade salespersons, technical salespersons)
By Jack
New words and expressions
personnel 人事人员 perform 扮演 inform 知悉，预示 current customers sales 现有客户销售 new-business sales 新业务销售 sample 体验，抽样检查 perpetuate 使永存，维系 extensive sales 广泛的销售
New words and expressions
order getter 销售过程中拿到订单并积极扩大业 绩的人 order taker 接单员， 拿到订单但不积极扩大业绩 的人 missionary salesperson 传教士销售人员 trade salesperson 贸易型推销人员 technical salesperson 技术型销售人员
salespersons salespersons
Technical
商务英语课程课件Unit5BusinessMeeting
了解全球商务会议和国际关系，包括跨国会议、外交会谈和国际合作等方面的挑战和机遇。
Interactive Case Studies on Effective Business Meetings
通过实际案例研究探讨有效商务会议的关键要素和成功模式，培养问题解决 和决策能力。
Conclusion and Best Practices for Business Meetings
介绍商务会议中的法律事项和合规要求，确保会议的合法性和合规性。
Handling Difficult Situations in Business Meetings
探讨商务会议中的困难局面和挑战，分享解决问题和妥善应对的策略和方法。
Evaluating the Success of Business Meetings
讨论如何评估商务会议的成功程度，包括收集反馈、分析数据和制定改进计 划。
Follow-up and Action Plan for Busin计划，确保会议的成果得到落实和继续推动。
Global Business Meetings and International Relations
掌握商务会议中的有效沟通技巧，包括倾听、表达、提问和处理冲突等，提高会议的互动和效果。
Conflict Resolution Strategies for Business Meetings
了解商务会议中的冲突解决策略和技巧，处理和化解冲突，维护会议的秩序和和谐。
Role of Technology in Business Meetings
提供商务会议中的演讲技巧和展示技巧，包括设计幻灯片、掌握表达技巧等。
Strategic Planning and Decision Making in Business Meetings
Interactive Case Studies on Effective Business Meetings
通过实际案例研究探讨有效商务会议的关键要素和成功模式，培养问题解决 和决策能力。
Conclusion and Best Practices for Business Meetings
介绍商务会议中的法律事项和合规要求，确保会议的合法性和合规性。
Handling Difficult Situations in Business Meetings
探讨商务会议中的困难局面和挑战，分享解决问题和妥善应对的策略和方法。
Evaluating the Success of Business Meetings
讨论如何评估商务会议的成功程度，包括收集反馈、分析数据和制定改进计 划。
Follow-up and Action Plan for Busin计划，确保会议的成果得到落实和继续推动。
Global Business Meetings and International Relations
掌握商务会议中的有效沟通技巧，包括倾听、表达、提问和处理冲突等，提高会议的互动和效果。
Conflict Resolution Strategies for Business Meetings
了解商务会议中的冲突解决策略和技巧，处理和化解冲突，维护会议的秩序和和谐。
Role of Technology in Business Meetings
提供商务会议中的演讲技巧和展示技巧，包括设计幻灯片、掌握表达技巧等。
Strategic Planning and Decision Making in Business Meetings
商务英语-Unit-5-business-meeting
Unit 5 Business Meeting
Starting Point
Task 1 Work in pairs. Here are some characteristics of successful business meetings. First rank them in the order of importance. Then compare your list with your partner’s and explain why you rank them in this way.
Unit 5 Business Meeting
Understanding the Text
Task 2 Complete the passage that summarizes the text.
To hold successful business meetings, a few things should be taken care of. Before a meeting, 1. being prepared can ensure the better results. And the organizer can show the participants the list of topics to be covered by 2. s_e_t_tin_g__a_n_a_g_e_nd_a_. During a meeting, usually two things may largely affect the meeting process. Firstly, the participants won’t feel the meeting is a waste of time if they have good 3. __tim__e_k_e_e_p_in_g___. Secondly, everyone should 4. _m__a_in_ta_i_n_fo_c_u_s__ by sticking to the point. After a meeting, the 5. __m_i_nu_t_e_s__should be circulated to all the participants for affirmation.
Starting Point
Task 1 Work in pairs. Here are some characteristics of successful business meetings. First rank them in the order of importance. Then compare your list with your partner’s and explain why you rank them in this way.
Unit 5 Business Meeting
Understanding the Text
Task 2 Complete the passage that summarizes the text.
To hold successful business meetings, a few things should be taken care of. Before a meeting, 1. being prepared can ensure the better results. And the organizer can show the participants the list of topics to be covered by 2. s_e_t_tin_g__a_n_a_g_e_nd_a_. During a meeting, usually two things may largely affect the meeting process. Firstly, the participants won’t feel the meeting is a waste of time if they have good 3. __tim__e_k_e_e_p_in_g___. Secondly, everyone should 4. _m__a_in_ta_i_n_fo_c_u_s__ by sticking to the point. After a meeting, the 5. __m_i_nu_t_e_s__should be circulated to all the participants for affirmation.
bec高级阅读part5技巧
bec高级阅读part5技巧
1.把握主题和细节：在阅读时，先了解文章的主题和中心思想，然后再注意细节和具体内容。
2. 学习识别词汇和搭配：在阅读中，经常会遇到生词和短语，学会识别和理解这些词汇和搭配，可以更好地理解文章内容。
3. 认真分析句子结构和语法：在阅读时，有些句子结构和语法比较复杂，需要认真分析和理解。
4. 多练习阅读理解题：通过多练习阅读理解题，可以提高对文章的理解能力和解题技巧。
5. 学会总结归纳：在阅读完成后，可以总结归纳文章的主要内容和重点，加深记忆和理解。
6. 增加阅读量和广度：多读一些不同领域的文章，可以拓宽知识和阅读广度，同时提高阅读速度和理解能力。
- 1 -。
商务英语阅读教案
Let the students master some business term of organizationalculture
本次课
重点难点
The study of the business terms
教学基本内容设计
Warm Up—definition oforganizationalculture
2.FIRST TO SAY IT: Predictions(What are they?)+ Biography
3.COUNTERINTUITIVE INSIGHTS
(“reporting cost”+outsourcing)
4.NEW AREA OF INQUIRY(nonprofit)
MoreFigures
辅助手段和时间分配
Multi-media
15minutes
20minutes
20minutes
20minutes
15 minutes
本次课小结、作业、预习等
Complete the post-reading exercisesand preview unit 5
第4次课
课时2学时
章节题目
Unit 5:Consumer Behavior
Term Study
1.Leadership
2.Theory X and Theory Y Assumptions
Outline and Questions
1.(Para.1-3)An interview withPeter F. Drucker(Who+When+Where?)
2.(The rest paragraphs.)Drucker’s thoughts on leadership(The key sentence in each point?)
本次课
重点难点
The study of the business terms
教学基本内容设计
Warm Up—definition oforganizationalculture
2.FIRST TO SAY IT: Predictions(What are they?)+ Biography
3.COUNTERINTUITIVE INSIGHTS
(“reporting cost”+outsourcing)
4.NEW AREA OF INQUIRY(nonprofit)
MoreFigures
辅助手段和时间分配
Multi-media
15minutes
20minutes
20minutes
20minutes
15 minutes
本次课小结、作业、预习等
Complete the post-reading exercisesand preview unit 5
第4次课
课时2学时
章节题目
Unit 5:Consumer Behavior
Term Study
1.Leadership
2.Theory X and Theory Y Assumptions
Outline and Questions
1.(Para.1-3)An interview withPeter F. Drucker(Who+When+Where?)
2.(The rest paragraphs.)Drucker’s thoughts on leadership(The key sentence in each point?)
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Samples and Explanation
1. Skim and Think about the general structure. 2. What kind of words should we focus on?
1) Repeated words
2) Linking words 3) Words that contrast or parallel
9. rule of thumb
10. bold
in ~ 加粗地 ; ~ face黑体字
11. affair internal ~s 内部事情；a boring ~（社交活动）
12. warrant
~ attention/consideration... 需要注意
Vocabulary of Text A (P71)
4. ordinary
5. end up
~ people 普通老百姓，一般人
~ +doing / adj. 以.....而结束，告终
6. vendor
street ~ 小贩；大排档 ; ice cream ~
Vocabulary of Text A (P71)
7. casual 8. err ~ dress/wear/clothing 休闲服；business ~ error n. 错误；失误 To ~ is human. a ~ 经验法则；拇指法则
5. vendors
10. casual
Vocabulary of Text B (P71)
1. chocolate 2. tie n./v. dark/ white ~ ; ~ cake ~ in with ; ~ in; ~ with; ~ up be punctual ; the significance of ~
Prefix (P65)
1. What is the definition of prefix?
1) an affix adding to the beginning of a word 2) change the meaning but not the class(词性) 3) form a new word
2. Answers to Task 3:
1) unlike 2) informal 3) dislike
Task 4 (P66)
Some other examples of the above prefixes:
1) formal → informal 2) loyal → disloyal 3) ordinary → unordinary 4) personal → impersonal
3. punctuality
4. midnight
5. weekday
at ~ ; burn the ~ oil 开夜车
sense of ~ ; black ~ ; humorous story
22. brief
(1)简洁的 Please be brief. 请长话短说。
(2)简短的 Let's have a brief talk.
Task 5 (P66)
1. affairs 2. marketing 3. ended up 4. personal 6. warrant 7. loyal 8. details 9. time-consuming
Samples and Explanation
1. Where can you find the topic sentences? Sample 1: at the beginning. Sample 2: at the end. Sample 3: in the middle. Sample 4: implied main idea.
Exercisห้องสมุดไป่ตู้ 3: Acid Rain
Topic Sentence (P73)
How to find the topic sentence quickly? 1. The topic sentence usually appears at the beging or at the end, sometimes in the middle. 2. The topic sentence is usually a statement(陈述句). If the paragraph has no topic sentence, how to finger out the topic? Implied main idea including all the supporting details.
Supporting Details (P88)
1. What do supporting details refer to? proofs, explanations, facts, reasons, examples... 2. How to recognize the supporting details? First figure out the topic, then select the key words 3. What is the structure of a paragraph? Topic sentence→ Supporting Details → Conclusion → Topic (main idea)
Reading Course 阅读教程
Week 12
Leading-in Questions
1. What kind of extra-curricular reading material do you like best? Why?
2. What do you think of your reading speed?
2. What is the characteristic of a topic sentence?
Practice and Competition
Rules of Competition (the same as before) Suggested answers: Exercise 1: the middle sentence. Exercise 2: the last sentence. Exercise 3: the first sentence. Exercise 4: implied main idea: C
3. What is the relationship between them? how to use computers properly on the job 4. Generalize the topic in your own words.
Practice and Competition
1) a group of sentences
2) a particular topic or central theme
2. Three main elements of a paragraph:
1) The Topic 2) Topic Sentence 3) Supporting Details
3. How to improve our reading speed? 4. What reading skills have we learned?
Finding the Main Idea
How to get the main idea of a paragraph? 1. The main features of a paragraph:
Step 4: Generalize in your own words.
Samples and Explanation
1. Skim the sample 1 in 30s. 2. Which word or phrase impressed you most? 1) how to use computers 2) proper 3) job
Conclusion Conclusion Conclusion
The last sentence The last sentence
Reading Course 阅读教程
Week 13
Leading-in Questions
1. Are you fond of memorizing English vacabulary? Why or why not? 2. What is your own way of memorizing vocabulary? 3. How to remember all the new words effectively? 4. What method of word formation have we learnt?
Practice and Competition
Topic The variety of entertainment in Topic Insurance in history Using accessories Topic Time Square Topic The first sentence The first sentence Topic Sentence Sentence The first sentence Topic Sentence 1.1. Earrings. traders Babylonian Supporting 1. A hundred theaters and stages 2. Pins. Supporting Supporting 2. Movie theaters 2.The Greeks 3. Multiple-bangle bracelets. 3. StreetRomans 3.4. performances Details Details Ring. Details