新编国际商务英语函电教学资料layout_of_a_business_letter
《商务英语函电写作与翻译》- 课程教学大纲
《商务英语函电写作与翻译》课程教学大纲一、课程基本信息课程代码：16179502课程名称：商务英语函电写作与翻译英文名称：Business English Correspondence and Translation课程类别：专业课学时：32学分：2适用对象:国际贸易专业考核方式：考试先修课程：《国际贸易实务》二、课程简介外经贸英语函电是国际贸易专业与国际商务专业本科学生的专业必修课。
自从中国加入世贸以来，高速发展的中国经济和进出口贸易受到前所未有的促进和推动；与此同时，我们对培养商务英语人才的任务也备感压力。
对外贸易的发展与商务英语人才的培养是相辅相成的，庞大的进出口贸易体系需要数以百万计的商务英语专才；而大量商务英语专才的参与，又反过来加速进出口贸易的发展。
不言而喻，培养这方面的人才已经成为我国高等院校的重大责任。
国际贸易专业与国际商务专业的学生正是以后我国从事外贸工作的主要人才，学好外经贸英语函电对于他们来说意义深远。
本课程紧密结合我国外贸业务的实际，通过大量实例介绍国际商务英语书信的格式与结构、专业英语术语、常用业务词汇和短语、以及有关业务的英语表达方式、句型结构和写作技巧。
它注重理论与实践相结合，通过大量的技能训练把基础英语技能和外贸英语知识有机地结合起来，向学生介绍外经贸英语函电写作的基础知识和基本规律，使他们掌握商务英文信函的基本格式和写作技巧。
它注重提高学生对外经贸书信往来的认知水平，培养学生顺利阅读和正确理解外经贸英语函电的能力，从而使学生能牢牢掌握外经贸函电写作的基本技能，并在实际商务活动中熟练运用，以满足企业第一线对日常能处理商务信息的专门人才的需求。
Business English Correspondence is a course compulsory for all the students majoring in international trade and international commerce. The ability to write effectively is a valuable business asset. This course is designed to introduce students to the types of business writing in English, the letter format, business vocabulary and the basic skills that are helpful for students to write different kinds of letters in trading and business negotiation; and provide samples of English business writingand lots of exercises for students to help them improve their written English and let students know how to write a letter to achieve a special purpose.Since the implementation of the policy reform and opening to the outside world, foreign trade has been rapidly developed. China’s entry to the WTO has also added much greater impetus to this tendency. At the same time, the keen competition in the international market keeps on reminding us the importance of the English language in the economic development of our country. The pressing situation in international trade calls for a very urgent need of more and more professionally competent personnel in this field who have a good command of business English.Business English correspondence is regarded as an indispensable weapon, with which we can win greater success in the struggle of international trading competition in a global scale. Business English correspondence is also a firm’s silent salesman, a messenger of goodwill, representing its close interest in the outside world. Therefore, no one will deny that effective business writers can use their skill to help increase their company’s sales and profits.三、课程性质与教学目的本课程属于国际贸易与国际商务专业本科学生的专业英语必修课，是为培养商务英语人才而设立的一门重要课程。
Lesson 1 The layout of Business Letters
May 15th,2015 15 May,2015
4.称呼 缓和关系，拉近距离。若知道经办人，则用Dear Mr./ Mrs./Miss...;若不知道，则用Dear Sirs,后面用逗号或者分 号、冒号。 5.正文 书信的主题，表达发信人的意见和传达的信息。若内容较 多，则使用联页，在顶端注明收信人名称、日期、页数。 6.结束语 结束函件时的客套话，与称呼相照应。在结尾下隔一行， 在正中或者略靠近右边。 Yours faithfully, Faithfully yours, Respectfully yhours, Yours respectfully, Sincerely yours, Yours sincerely
曲折迂回法（Indirect Plan or Approach）
Page
3
平铺直叙法（Direct Plan or Approach）
即开门见山，信函以最重要的信息开头，让读者在第一
时间听到好消息或知道要谈及的内容。
布局：1.头条好消息或者最重要的内容。 2.头条消息或问题的补充说明。 3.其他消息或问题。 4.积极向上的结尾。
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可选部分： 8.事由（The Subject Heading or Caption）
9.经办人（Attention Line）
10.附件（The Enclosure）Encl. or Enc.
11.抄送（Carbon Copy）C.C
12.再启（The Postscript）P.S
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Lesson 1 The Layout of Business Letters 一、书信的组成部分
必选部分： 1.信头（The Heading） 2.日期（Date Line） 3.封内地址（The Inside Address） 4.称呼（The Salutation） 5.正文（The Body of the Letter） 6.结束语（The Complimentary Close） 7.签名（The Signature）
教案Layout of A Business Letter
外贸函电课程教案课题：Basis of Business Correspondence课时：周次：授课日期：地点：授课方式及手段：Lecturing, Task-based approach, Questioning, Discussion …教学目标：After studying this part, the students are able to:A. Learn the structure and the format of business letters, envelopes and s;B. Learn basic principles of effective business letter-writing;C. Know the designing of a standardized letter and an ;D. Master the correct arrangement of various parts of a business letter and ;E. Practice writing business letters, s and envelopes.教学重难点：A. the Layout of Business LettersB. the Structures of Business Letters教学过程与容：Part 1 The Structure of Business LettersStep One warm-up1)Have you written a letter in Chinese? Who do you write to? How do you write?2) Have you written a let ter in English? What’s the differences between Chinese letter writing and English letter-writing?3)Do you think letter writing is very important in business? Why?Come to the introduction:The letter is a common communication medium. There are several reasons:1) A letter establishes a record that can be used for later reference2) Distance can be spanned at relatively small cost3) Routine matters can be completed efficiently with the help of letter forms.Step Two PresentationA. The layout of a business letter (商业信函的布局)Business letters will involve the following parts:(1) Letter Head /Heading Section （信头）(2)Reference Number and date Line（案号和日期）(3)Inside Address/the inside name and address (封地址)(4)Attention Line （注意事项）(5)Salutation /The Greeting (称呼)(6)the Subject Line /Subject-matter/the Subject Heading (事由)(7)the Body of the Letter (正文)(8)complimentary close/ the Closing (结束礼词/结尾敬语)(9)signature section / the signature (签署)(10)The identification Initials /the Reference Notation (经办人代号/主办人代号)(11)The Postscript—P.S. (再启)(12)The Enclosure (附件)(13)The Carbon Copy/ Carbon Copy Notation (抄送说明)Business letters usually consist of :seven standard parts (标准/规部分)six optional parts (任选部分)B.Explanation of letter parts （信的各部分的解释）Step Three consolidationAsk them to recognize all parts in a business letter. Using the given letter, find out each part of a business letter:Step Four HomeworkLearn the Chinese version of all parts in a business letter and its explanation.Part IIStep One RevisionAsk the students to say out the Chinese version of all parts in a business letter and its explanation.Step Two Presentation1.Ask the students the following questions:1)If you want to write a Chinese letter, what style do you usually follow?2)If you want to write a business letter in English, what style do you usually use?2. Formats of business letters (商业信函的版式/开本)(vide P3—5)Give the students three forms of letters, ask them to try to find out the differences of them:a. the indented form (缩进式)b. full blocked form （完全平头式）c. modified blocked form (改良平头式)Step Three Envelope addressing(信封的写法)注意:1) The three important requirements of envelope addressing are accuracy, clearness and good appearance. Here are two examples, which show, respectively, the indented form of address and the blocked form of address.2) Generally speaking, sender’s name and address are written at the left-hand top of the envelope, while receiver’s name and address are centered on the cover of the envelope so as to leave ample space for stamps and postmark. If sender’s name and address do not appear on the cover, it can be written on the back of the envelope.3) Mode of sending letter on lower left-hand side: 在信封左下角上的的类别registered (挂号信) Par Avion (法语)= By Airmail (航空信) confidential (绝密信, 信) Not bend (勿折) Express Mail (快件) Secret (秘信) Book Post (读书) Private (亲收) Printed Matter (印刷品) Personal (个人)4）If a letter is to be taken from you by someone to the addressee, put his name below the addressee’s with the following words in front of it:Politeness of / Kindness of/ Through the Courtesy of /Per Kindness of/ Forwarded by/ Per Favor of/ ByFavor of/ With Favor of/ Favored byDr. William Brown (收信人)Kindness of Prof. Water Snow (带信人)如果这封信是由他人代交的话，代交人的名字写在实际的收信人名字的下面，并在代交人名字前面加Kindness of/ Politeness of, 不需写地址。
layout of a business letter 商业信函布局
The Layout of a Business Letter
Text
Exs.
回首页
Text study
• Today almost all the business communities recognize with one consent the significance of essential communicating skills, for all business activities rely on the satisfactory exchange of information. • Basically, two main patterns of layout are in current used-the conventional indented style and the modern blocked style. • Whether the indented style or the blocked style is used is determeined by individaul taste or by a firm’s perferred style, whatever form is employed, an ordinary business letter consists of seven principle parts. Sometimes the letter might contain the other parts.
外贸函电__Unit_1_layout_of_Business_Letter
（十） Enclosure(附件说明 )
If any documents, catalogues, price list, etc. are sent with a letter, it is necessary to add “enclosure” or its abbreviation “Enc”. eg: Enc: 2 Invoices Encls: 1 B/L 1 Photo 1 Certificate
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（七） Body of the Letter
1、Position of body of the letter The body of the letter should begin two lines below the subject line, if there is one, at least two lines below the salutation if there is no subject line. 2、Contents of body of the letter P17 1）the opening sentence ---the first paragraph 2）the actual message of the letter---paragraph two, three… 3）the closing sentence---the last paragraph
324 Park Avenue New York Tel:225-7820 Telex: 222711
The Eastern seaboard Corporation
324 Park Avenue New York Tel:225-7820 Telex: 222711
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Unit One layout of Business Letters
*注意修饰词的位置。 注意修饰词的位置。 注意修饰词的位置 有时修饰词的位置不同，会导致不同的含 意如： a) Please let us know what you wish us to do about this matter as soon as possible; b) Please let us know as soon as possible what you wish us to do about this matter. a) 可译成“请告诉我们你们要我们为此 尽快做些什么”； b) 可译为“请尽快告知，你们要我们为 此事做些什么”。
以上这封信只有一段，读后虽然能基本了解其内 容， 但读起来很不舒服。信的内容大体有三点： １． 伊朗中央银行因外汇原因，通知商业 银行从五月三日起停止开立信用证； ２． 这临时措施，新的进口政策一订，这 个措施可能取消； ３. 希望对方随时告之有关情况。
按照这三点，适当地分段， 按照这三点，适当地分段，把信重新改写 Dear Sirs, It is reported in a vernacular newspaper that the Iranian Central Bank has instructed the commercial banks to suspend their issuing new Letters of Credit as from the 3rd May because of its decreasing foreign currency funds. Furthermore it is said that the suspension seems a temporary one and will be released with establishment if a new import policy.
Unit 1 Layout of Business____ Letter
(3)Courtesy/consideration礼貌 (3)Courtesy/consideration礼貌
prompt reply/promptness/punctuality “you” attitude Tactful way to blame the other side
You-attitude
9.使用常见的词 使用常见的词 因为国际上不是每个国家都是英语系的国家， 因为国际上不是每个国家都是英语系的国家， 商业上， 商业上，尽量以简单易懂的词句和客人清楚 沟通即可 will you be good enough =please at the present time =now come to a decision =decide in the near future =soon terminate =end utilize =use
NOT USE Substantial Utilize terminate come to a decision Due to the fact that
USE Big Use end decide Because
Formal Anticipate
Informal Expect
Formal Endeavor
4.文章必须简洁（brief）、直接（direct）、直入 文章必须简洁（ ）、直接 ）、直入 文章必须简洁 ）、直接（ ）、 重点（ 重点（to the point） ） 尽量以最少字数表达清楚意思即可， 尽量以最少字数表达清楚意思即可，一些不必要的 叙述则可省略 例1：We express our regret at being unable to meet your order. We are sorry we cannot meet your order. 例2：We contacted with your forwarder this morning and they told us there is no vessel available week. Your forwarder told us there is no vessel available this week.
外贸英语函电格式详解
Imp & Exp Corp. 8 Jianguomen Nei Dajie Beijing 10005, China Telephone: 86-10-6526-8888 Fax: 86-10-6527-6028 E-mail: carl@
10.Our Ref.
Your Ref.
标题
• 位置： 1.称呼和正文之间 2.齐头式靠左，缩格式居中 3.要加下划线 • 表示的是该信函的主题
1. Re: Your Order No.463 2. Subject: SHEEP WOOL 3. Contract No. 8904
附件
• 位置： 落款之下，左对齐 • 说明该信件有附件 1. Enclosures 2. Enclosures 4 3. Enc. 4. Encl. As Stated 5. Enclosure: Brochure
信文
编号 10. Ref.No 附件 11. Enclosures 抄送 12. cc our Shanghai Branch Office 13. P.S. We require payment by L/C for a total value not exceeding USD50,000. 附言
中国地址名称用英文写
单位名称
Jiangsu Import and Export Corporation
街道 大楼名称
Jiangsu International Business Mansion, 50 Zhonghua Road, Nanjing 门牌号 城市 210001, P.R. China
一、The Layout of Business letter （贸易函电格式） 1. Indented Style （缩格式） 2. Blocked Style （齐头式） 二、The Structure of A Business Letter （贸易函电结构）
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Yours faithfully, Gary Johnson
Back
Main parts of a Business letter
• Letter head信头 缩格式示例 齐头式示例 • Date 日期 • Inside name and address 封内名称和地址 • Salutation 称呼 • Message/Body of the letter 信文 • Complimentary close 结束敬语 • Signature and position 签署
We hope that we can close business to our mutual advantage in the future.
Yours faithfully,
Johnson & Johnson
Doris Fergoson
Doris Fergoson (Manager)
齐头式示例
We hope to hear from you soon. Yours faithfully, Gary Johnson
Back
Sample (Blocked Style)
23 September , 20.. William & Sons, 43 Butts Road, Oxford, OX4 2JR, UK Dear Sirs,
日期
日期写法注意事项
• “月份”最好用文字，如：
1. 2nd May, 20-2. 2 May, 20-3. 2 May 20-- (Comma can be omitted) 4. September 21st, 20-5. September 21,20--
• 避免月份用数字，如 11/12/20--
城市
邮编
国家
日期
位置： 美式：在信头和收信人名称地址之间 英式：通常在收信人名称地址之下
均可以齐头，也可以靠右 写法： 美式：月-日-年 英式：日-月-年
美式日期举例
Interstate Products, Inc. 511 Interstate Court Sarasota, FL 34240 USA
• Basically, two main patterns of layout are in current used-the conventional indented style and the modern blocked style.
• Whether the indented style or the blocked style is used is determeined by individaul taste or by a firm’s perferred style, whatever form is employed, an ordinary business letter consists of seven principle parts. Sometimes the letter might contain the other parts.
Shandong Foreign Trade (Holdings) Corporation Limited 51,TAIPING ROAD QINGDAO, 266001 CHINA
日期
Date: April 4, 20--
英式日期举例
124 Oak Street Chatswood England
Telex: 53892 SHELEC SS
Our Reference No. H/W—T008
Tel: 46-8-738-6000
Your Reference No.
Fax: 46-8-738-6016 E-mail: hwlee@
具体收信人
Messrs. William & Warner
Other Parts of a Business Letter
• Reference 案号 • Attention line 注意事项 • Subject line 事由 • Enclosures 附件 • Carbon copy 抄送 • Postscript 附言
段首缩格
St Gangsgatan 143 Stockholm, 105 45 Sweden
500 Dozen Men’s Shirts Thank you for your enquiry in your letter of September 2 for our Men’s Shirts.
We are now sending you our quotation sheet for your selection. We also airmail samples and are sure that you will be satisfied with their superior quality.
and make preparation for taking the delivery. We are now making out the necessary documents
for negotiation.
We assure you that our goods will be found satisfactory upon arrival at your port. We also
称呼
词首字母全大写，用
• 位置：
பைடு நூலகம்
逗号或不用标点符号
必须齐头 • 写法：
pleased to inform you that the goods have been loaded on board the s/s “Peace”, which is
sailing for your port on April 1st.
We’ve sent a telex to the above effect this morning. Please insure the goods as contracted
和事由居中
Date: 30th March, 20--
105 Roller Road Sydney, Australia
日期靠右
Attention: Mr. Donnason, Marketing Dept.
Dear Sir,
Re: Shipping Advice of Freezers
With reference to your order No. F256 of February 5 for 1,000 sets of Freezers, we’re
Date: 22nd July, 20--
1 J&J Plaza New Brunswick, NJ 089333 U.S.A. Tel: 732-524-0400
Fax: 732-525-0622 E-mail: carrie@
Soft Health Care Product Corp. Room 2301 Yili BLD, 35 Nanjing Road, Shanghai, China
The Layout of a Business Letter
Text
Exs.
回首页
Text study
• Today almost all the business communities recognize with one consent the significance of essential communicating skills, for all business activities rely on the satisfactory exchange of information.
Aqueous Technologies 291 Caxton Street Sante Fe U.S.A
18 November, 20--
Dear Sir or Madam,
OFFICE SYSTEMS PTY. LTD.
Tel (61-2)419 3209 Fax (61-2)419 4011
E-mail info@
We sell a wide variety of Baby’s Shampoo. All of them are made of the NO MORE TEARS formula. For your reference, we enclose an illustrated catalogue of our shampoos and we hope you will find it interesting.
• Sample
Back
Blocked Form 齐头式
In this style, all parts of the letter are placed flush with the left margin and paragraphs are not indented. There are double spaces between paragraphs. •Sample
名称、地址
A UK address:
公司名称
Air Environmental Mechanical
Equipment Limited
门牌号
街道
2076 West Main Street
城市
Devon, EX14 0RA U.K. 国家
邮编
中文名称、地址举例
单位名称
广州东方进出口公司
中国广东省广州市大新路7号
hope that we can close more business with you in the future.
缩格式示例
结尾敬语和 落款偏右