Unit 3(商务英语口语实训 下册)
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国际商务英语口语实训Test 3-文档资料11页

Workshop of International Business Spoken English
Part one Interview
Test 3
Examiner’s questions
(1) Do you usually buy the brand-name goods? (2) Do you think the goods with international brand are always the quality goods? (3) How important is it to build a brand image? (4) How important is the reputation of the brand?
Test 3
Part Two Mini-presentation
I think three things are important when marketing a new brand. The first thing to consider is the age of target customers. This is a part of market positioning. Second, according to the age of target customers, we can design the appropriate logo to publicize the product. The young may like the lively and novel logo. Third, how to advertise the brand is also important. We must decide where to make advertisement. It will be on TV, magazine or newspaper. So these three things need to be taken into consideration.
Part one Interview
Test 3
Examiner’s questions
(1) Do you usually buy the brand-name goods? (2) Do you think the goods with international brand are always the quality goods? (3) How important is it to build a brand image? (4) How important is the reputation of the brand?
Test 3
Part Two Mini-presentation
I think three things are important when marketing a new brand. The first thing to consider is the age of target customers. This is a part of market positioning. Second, according to the age of target customers, we can design the appropriate logo to publicize the product. The young may like the lively and novel logo. Third, how to advertise the brand is also important. We must decide where to make advertisement. It will be on TV, magazine or newspaper. So these three things need to be taken into consideration.
中职商务英语口语Unit 3

5. It’s very kind of you to see me off.
Homework
Recite the the sente!
Dialogue 2
Saying Goodbye to a Business Partner Mr. Black is saying goodbye to Mr. Wang, his business partner, at the airport after finishing his visit in China.
4. I’m sure that our company will offer you satisfying products.
5. It’s very kind of you to see me off.
1. I graduated from Nanning Nationality Secondary Vocational School? 2. I majored in Business English. 3. I took more than 40 courses, including Business English,Oral English, Listening Training, Business English Writing , Translating and so on. 4. I was one of the top students in the class. 5. I’m an excellent League member in the school.
W: Wish…good trip…
B: …
1. Just whose fault is that damage? 2. If that happens again, we’ll simply have to look for another supplier. 3. We’ll make every effort to prevent similar mistakes in the future. 4. I’m sure that our company will offer you satisfying products.
商务英语口语Unit 3

参考译文
I would like to take this opportunity to thank
the workers and management of our factory,
without whose dedication and hard work, the
progress achieved this year would not have been
plans for that day.
B: OK, let's say 5 pm.
A: And where would you like to meet?
B: I can pick you up at the hotel lobby. Also,
what type of food do you like?
benefiting all those involved.
With this in mind, I would like to propose a
toast to wish you all a pleasant and above all
productive stay in China.
Cheers!
A: Yes, that's OK. Where do you want to meet? B: I'll wait for you in the foyer of your office, if that's convenient. A: Right, I'll see you there then. Anything else? B: No, that's all. A: Goodbye. B: Goodbye.
实用商务英语听说第二册Unit 3 Business communication

• 3. Questions that begin with "when" and "where” are openended questions. (False)
• 4. Ian knows that Mr. Wood owns 14 airplanes. (False) • 5. Vivien decides to take Ian’s advice. (True)
• 2. This course suggests that having a good reputation is the best way for a company to attract customers. (Course 3)精品文档
• 4. You will become surer of your abilities in the job. (course 2)
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• 3. Who will meet Mr. Myron? (B)
• A. Mr. Kent.
B. Ms. Terry.
C. No one.
• 4. Which of the following statements is true? (C) • A. This conversation happens on the sixth floor. • B. Mr. Kent briefed the secretary on the project. • C. Ms. Terry has already had a meeting this morning.
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Unit 3 Business Communication
精品文档
Teaching Aims
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approval [ə'pruvl] n. 许可
• • • • Approval Certificate 批准证书 Administrative Approval行政审批 Approval Date批准日期 They create the full design of the book and send it to you for feedback and approval. • 他们创建这本书的整个设计并且发给你来 获得反馈和批准。
preferential [,prefə'renʃəl] adj. 优惠的
• • • • preferential policy 优惠政策 preferential price 优惠价 preferential terms优惠条件 We will make you a compensation of 6% and give you some preferential terms later on. • 我方将向贵方赔偿6%,并且在以后的生意 中给你们一些优惠条件。
investment [in'vestmənt] n. 投资
• Investment income 投资收益 • International Investment 国际投资 • This is an investment that returns a good interest. • 这是一项可获得丰硕利润的投资。
registration [redʒɪ'streɪʃ(ə)n] n. 登记
• Marriage without registration is not recognized by law. • 法律不承认未经登记手续的婚姻。 • The process consists of two phases: installation and registration. • 这个过程由两个阶段组成:安装 和注册。
Part Two Situational Dialogues Dialogue 3
status ['steɪtəs] n. 地位
• status bar 状态栏 • social status 社会地位 • People do want to get their financial affairs in order if possible. But it is not money or status that holds the true importance for them. • 如果可能的话,人们真的想将财务事务处 理有序,但是对他们来说真正重要的东西 并不是金钱或地位。
Unit 3 Joinp
• What should be paid attention to when you want to set up a joint venture? • • Discuss this question with your partners in groups.
Key to the Question in Warm-up
In a cooperative venture, parties involved may operate as separate legal entities(独 立法人) and bear liabilities independently rather than as a single entity. A cooperative venture can be registered as a limited liability entity resembling an equity joint venture in operations, structure, and status as a national legal entity.
Part Two Situational Dialogues Dialogue 2
responsibility [ri,spɔnsə'biləti] n. 责任
• He could not retreat from his responsibility in this accident. • 在这次事故中他不能逃避他应负的责任。 • I accept this responsibility as part of my job. • 作为我工作的一部分,我接受这一责任。
• Because of unique privileges and added features offered to the foreign party in a cooperative venture, trade unions must represent employees.
• Reference:/b eijing/2012-12/08/content_15998154.htm
• Greater flexibility in structuring a cooperative venture is permissible to include structure of the organization, management, and assets. There is no term for unlimited terms in cooperative ventures, but no provisions for the term of the duration. The term of the cooperative venture contract may be renewed subject to consent of parties involved and approval from examination and approval authorities. The foreign investor is permitted to withdraw their registered capital or a portion thereof from the cooperative venture during the contract.
Sample dialogue (part 1)
• A: We'd like to establish a computer joint venture. Is there any regulation on the foreign proportion of investment? • B: Yes. The lowest proportion shall be 25%, but there isn't upper limit. • A: We are prepared to contribute 55%. Must we invest in cash only? • B: The parties to the venture may contribute cash, capital goods and industrial property right, etc. as their investment.
Part Two Situational Dialogues Dialogue 1
cooperation [kəu,ɔpə'reiʃən] n. 合作
• international cooperation 国际合作 • development cooperation 发展合作 • economic cooperation 经济合作;合作经 济 • The success of our plan rests on your cooperation. • 我们的计划成功与否取决于你的合作。
transportation [træ nspɔː'teɪʃ(ə)n] n. 运输
• • • • • transportation business 运输业 transportation engineering 运输工程 urban transportation城市交通 railway transportation铁路运输 The baggage was being rapidly stowed away for transportation. • 行李正迅速被装好收起以便运输。
participation[pɑr,tɪsɪ'peʃən] n. 参与
• • • • participation rate参与率 full participation完全参与 partial participation部分参与 I will do my best to stave off his participation. • 我会尽力阻止他的参与。
Part Three Classroom Activities
Activity 1
• One of your customers would like to establish a computer joint venture in China, you must tell him the matter about the foreign proportion of investment, and the term of contract. • Try to make a dialogue based on the given situation.
Sample dialogue (part 2)
• A: Good. We'll invest machinery and equipment estimated at about 40% of the total investment. • B: We will provide the factory building, premises, some machinery and equipment. The right to use the site is also a part of our investment. • A: How long will the joint venture be? • B: We can temporarily fix the term for 10 years first. So long as we can run the plant well, the period can be prolonged later. • A: Good. We're very interested.