商务英语写作Section2
新编剑桥商务英语unit-2全篇
final salary pension scheme ['pɛnʃən] [skim] 按最终薪水给付的养老金计划
non-cash reward [rɪ'wɔrd]非现金形式的奖赏 once-in-a-lifetime 千载难逢的，令人难忘的 career goal 职业目标 senior management ['mænɪdʒmənt]高层管理人
员
Vocabulary: Benefits and Incentives
Discuss: What is most important to you when choosing a job?
an impressive job title training and staff development a good salary a pension flexible working hours opportunities to travel opportunities for promotion parental leave days off and long holidays a company car
What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says, ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’
BEC2写作参考范文
BEC2 参考范文Sample Answer for Test 2 & 3 (模拟题集)Test-2Part 1To:Subject: Presentation SeminarDear Mr. Jason,For the increasing workload concerning/about presentation, I sense the need to join a related seminar.This seminar is hosted by New-Oriental and composed with/of details of presentation, which is believed to be valuable to my future work.May I ask your permission for a day off to attend this event?Best wishes,JorvikFrom recent news, we learn that the New Dell training centre will host a seminar on presentation skills on Friday.My clients all require me to do a presentation for our products before we can sign the contract.Would you allow me to ask one day off to attend it for better presentation skills? Thank you in advance.Part 2(184)Report on recent developments in the market of sports goodsReport on recent and future developmentINTRODUCTIONThis report aims to assess/address/stress current and future situation in sports goods market.Bada worldwide.FINDINGSAt present,our greatest market is North America, where we sell/sold about 44% of our goods. It is followed by Europe (26%), South America(19%), andAsia/Pacific(11%).As can be seen in the chart(2002), North America was our biggest market with 44% sales distribution, followed by Europe (26%), South America(19%), andAsia/Pacific(11%).If we compare our results with competitors, we can see that in the 2002 we have become the second largest retailer with a turnover of $60 million, whereas in year 2001 we were in third place with $40 million. We are the only company which succeded in increasing its turnover in year 2002.Compared with our competitors, we have climbed from the third place in 2001 to the second in 2002 among the four with a turnover of $60 million, a 50% growth. Besides, we stood out for continuous development in 2002.However, our sales distribution is expected to change, and we are assigned to extend our sales network paratively, our sales in 2003 are predicted to grow respectively (increase: Asia/Pacific-3%, Europe-4%, S.America-4%; decrease: N.America-11%.)Conclusion &RecommendationBased on the above analysis, in order to build up our sales, we should consider extend/branch out in A/P, S, &E, which is estimated to boost our turnover by 15% in year 2003.The details are as follows:1 To start 4 new stores in2 we need to activate 6 brand new stores3 3 extra stores are to be set upPlease contact us whenever any concern occurs through email or phone. CONCLUSIONIn order to continue this positive development, we have decided to change our present sales distribution in the year 2003. We intend to increase our turnover in Europe by 4% with 6 new stores, in Asia/Pacific by 3% with 4 new stores and in South America by 4% with 3 new stores.Therefore we will decrease our sales in North America, where the market is already saturated. All these changes should boost our turnover by 15% in year 2003 andRECOMMENDATION / SUGGESTION / MethodsTest-3Part 1To My Dear Jason,I need to be in London for at least three days next month o n business purpose. Before my departure, would you please arrange the follows:1 a return ticket to London (from 12th to 15th), and business class of Cathy Pacific is preferred.2 book a king-size single room with Royal Kings Hotel.Thank you!JorvikPart 2(142)Dear Mrs. Geddings,I write regarding a training course on health and safety which I attended 27 November.I am sorry to let you learn that the training course I attended (27 Nov) on health and safety was more than unpleasing to me.When I booked this course, I chose your company as it came highly recommended and the courses seemed to be of a high standard.I was promised an experienced trainer but unfortunately he was sick and the replacement was not as good as (we) expected. Regarding the information packs these were only a pile of loose photocopies, which was not promised. The class was supposed to be about 8 people but in mine there were about 15. Finally, I should make it clear that the class started 1 hour later, and the lunch that was served, was cold.The following factors might need you to study on for a better quality:1 The ads promised us the trainer is experienced – but, in fact, he was sick on that day, and the replacement trainer was below our expectation.2 We are assured a high-quality information packs, which turned out to be a pile of loose photocopies.3 The size of the class, as mentioned in the ads, should be 8 people. However, I can see 14 people in my class.4 The lunch was a total disaster – most of us are served with red meat, yet at least 6 of us are vegetarians.5 BTW. The replacement trainer came 20 minutes after due time.I am sure you can understand my disappointment. I would hence therefore be glad if you could investigate this matter. consider a refund or any other forms of compensaiton.I look forward to hearing from you.Your sincerelyLisa KostevskaCabin Attendent。
商务英语写作-chapter-2
2
Chapter
Structure
and
Styles
of
Business
Letters
1. Letterhead 信头
Example
EASTERN TEXTILES IMP. & EXP. CO., LTD. 12389 Changchun Road, Dalian, China Tel: (0411) 8660##### Fax: (0411) 8650####
and
Styles
of
Business
Letters
3. Inside address 封内地址
typed single-spaced at the left margin
The space between the date line and the address depends on the size of the body of the letter and the space on the paper for you to type the whole letter.
2
Chapter
Structure
and
Styles
of
Business
Letters
5. Salutation 称呼
two lines below the last line of the inside address or the attention line (if used)
to an individual: use that person’s courtesy title and last name (Dear Mr. Lanbam)
商务英语写作-chapter-2
商务英语写作第二章
nowadays
• • • • • • •
Dear sirs /Mmes
Ladies/Gentlmen
b. Addressing to an unknown individual Dear sir Dear sir or Madam c. Addressing to a known individual Dear + courtesy title + the person’s surname e.g. Dear Mr. Johnson ( Dear Mr. R Johnson d . No punctuation
• e.g. Mr. John Smith or Mr. J.M Smith (Mr. Smith ×)
• 2. business title of the recipient • 3. name of the company
• e.g. China International Trust and Investment Corporation • shortened as : China Int’l Trust ＆ Investment Corp. • CITIC ×
123 Huaihai Road, Shanghai 200300, China Tel: 6200 0000 Fax: 6200 0001
The Date Line
• The position (left / right) • The type order: D/M/Y (M/D/Y)
• The expression of D/M/Y • D ( 1, 2, 3, 4.. / 1st, 2nd, 3rd, 4th …) • M (January, February, March,…) • Y ( 2007, 2004…) • e.g. 6 March 2005 • September 12, 2007
商务英语Chapter 2参考译文及答案
商务英语Chapter 2参考译文及答案In this chapter, we will provide a reference translation and answers for the exercises in Chapter 2 of your business English textbook. The translation and answers are presented in a clear and organized manner, ensuring a smooth reading experience. Please note that the following text does not contain any links or headings, as per your request.Translation:Text 1:Good morning, ladies and gentlemen. My name is John Smith, and I am the sales manager of XYZ Corporation. I would like to take this opportunity to introduce our new product line to all of you. Our company has been working tirelessly to develop innovative products that meet the needs of our customers, and I am proud to say that this new line is a result of those efforts. We believe that these products will greatly benefit your businesses, and we are excited to showcase them today. Thank you for your attention.Answer to exercise 1:John Smith introduces the new product line of XYZ Corporation and expresses his belief that the products will be beneficial for all attendees.Answer to exercise 2:The purpose of this talk is to provide information about the new product line of XYZ Corporation and generate interest among the audience.Text 2:Dear Mr. Johnson, I am writing to confirm the details of our upcoming meeting on Friday, September 15 at 2:00 PM. The meeting will be held in Conference Room A on the 9th floor of our office building. The agenda for the meeting includes a discussion on the new marketing strategy for our product launch and an update on the current sales figures. I kindly request that you come prepared with any relevant materials or data for these discussions. Please let me know if you have any questions or concerns. Thank you, and I look forward to meeting with you.Answer to exercise 1:The email confirms the date, time, and location of the upcoming meeting, as well as the agenda topics.Answer to exercise 2:The purpose of this email is to provide the necessary information about the meeting and request the recipient to come prepared with relevant materials.Text 3:To whom it may concern, I am writing to inquire about the availabilityof your products for wholesale purchase. I represent a retail company that specializes in home appliances, and we are interested in carrying your brand. Could you please provide me with information on the minimum order quantity, pricing, and any applicable discounts? Additionally, I would like to know if there are any exclusive distributorship opportunities in our area. Thank you for your attention to this matter, and I look forward to your prompt response. Best regards, Emily JohnsonAnswer to exercise 1:The email inquires about the availability of the products for wholesale purchase and asks for information on pricing, order quantity, and distributorship opportunities.Answer to exercise 2:The purpose of this email is to gather information about the availability of products for wholesale purchase and explore potential business opportunities with the company.。
商务英语与写作Unit 2 Establishing business relations
•
• 7.Advertisements 广告
How to write to the company you wish to contact for the first time? 1.Begin your letter by telling the recipient how his name is known to you. you. 2.Provide necessary information about yourself: yourself: agent, exporter, importer, or manufacturer, and your standings. standings. 3.State your wish. wish. If you receive a letter in which the sender expresses the intention to do business with you what should you do?
• 1.Overseas Chamber of Commerce 海外商会 • 2.The Economic and Commercial Counselor’s Counselor’ • • •
Office of the Embassy of People’s Republic of People’ China in Foreign Countries 中国驻外商务处 3.Your branch offices abroad 4.Trade Directory 贸易行的行名录 5.Publication出版物 5.Publication出版物 e.g. Public Commerce Information Service, published by the Ministry of Commerce, P. R. China商务部出版的公共商务信息导 China商务部出版的公共商务信息导 报 6.Business Houses of the same trade 同业商行 8.Recommendation by a business friend or a client 9.Internet: ; ;
BEC商务英语考试写作5篇
BEC商务英语考试写作5篇下面我给大家带来的是2021年BEC〔商务英语〕考试写作例文精选，供大家参考学习。
BEC商务英语考试写作〔范文〕(1)PAPER 6依据题目的要求是写一个通告。
因此在〔文章〕的开头或结尾就应当有一些必要的客套话。
另外，题目要求“分析，比较”已提供的数据，所以重复题目中的数据没有意义，而应当通过计算，去查找更有意义的间接的数据内容。
总之，写这种文章，首先要商量透表格数据之间的关系，以及数据背后所反映出的本质东西，其次，要留意格式和内容的统一。
It is obvious that ITC’s results this year continue to reflect a healthy trend. The company made steady progress in all its businesses in the Indian market, which we can see clearly from the table. The increasing rate of ITC’S net Profit has gone up to 32%, much higher than 20%, the average one. Comparatively speaking, the average cost this year (5.8)is lower than the one (6.4)last year, considering the Net Income and profit Before Tax. From the current development, we believe we will play an abiding role in India as one of India’s emerging multinational enterprises.BEC商务英语考试写作范文(2)PAPER 7PART ONEDear Mr Beard,Mr Lee, one of my old clients, has interest in our Pcx phone machine. He would like to bring 10 samples and some brochures back home to make a trial sale. You may contact him directly on Tel 3108881.PART TWONowadays, less people loke to spend their holidays at home. More people go camping outside or even travel abroad. The changes are caused mainly by three factors. First, people become more open. Instead of staying at home, they visit foreign countries to know the different races. Secondly, in the 1990s, housewives are more free from the heavy housework with more and more household utensils. Families are very happy to spend holidays outside with mothers or wives. Thirdly, traveling abroad can also mean enjoying comfortable weather in another country. Therefore less people go to crowded seaside, they turn to other ways.BEC商务英语考试写作范文(3)PAPER 8Part OneTo: Ms. Anne FolsterI have to delay my trip to Hawaii till July, as Mr. Flton Deland will arrive in London on 25th June and discuss the claim face to face. Please arrange our meeting on 26th June.Part TwoAfter careful survey, we can see clearly from the chart that our cars have more models and colors than those of Quaker Company, our main competitor with higher quality. However, Quaker Company’s income increases more quickly. What is thereason? First, Quaker Company spends much more money in advertising. I suggest we advertise on BTV, the most popular broadcasting station nowadays,. Secondly, we should enlarge the scope of our after----sales service. We can open more service stations in many medium----sized cities. Thirdly, if we have more money, we can hire more salesmen to sell cars directly to the customers, especially, more salesman in medium-sized cities.BEC商务英语考试写作范文(4)PAPER 9PART ONE:Dear Mr. Simon:A customer complained that he had received 100 green colored bicycles instead of 50 green and 50 blue color bicycles, which had been shipped on 11th May. Could you please send me the invoice under contract No.TX12----1 in duplicate?PART TWO:Both Betty Fashion Shop and ours are in city center, therefore, we have almost the same customers. But there exists a fact that customers are more likely to spend their money in Betty shop. After careful research, we notice that, although Betty shop has higher prices, they also have more fashionable clothes. Compared with Betty Shop, our real prices are not high, but the comparative prices to fashion are high. Therefore, if our shop decides to increase the profits, we should purchase highly fashionable clothes, at least as fashionable as Betty Shop, with the prices lower than Betty Shop’s. As customers hate increasing prices, it is better to do this gradually.BEC商务英语考试写作范文(5)PAPER 10PART ONE:To: EmilyAs no one in the office has been to Italy, it will be a good idea to visit it. We may stay in the Grand Palazzo Hotel and the telephone is 809.775.3333. Please contact them to get further information.PART TWO:How to improve Quality Management System with limited capitals? That is the key to success. After careful study of IBI Inc, our main competitor, we find that they spend some money in Customer Service and Vender Inspections, which are vital to Quality Management. As we know softwares are developed quickly. Customers and venders know what they need. Therefore, we should develop programs based on information through IBI Inc.’s Plant’ Productivity is not high, they can sell out their new, high-quality softwares quickly as they have a very good Quality Control System. Therefore, we should adjust the capitals.BEC商务英语考试写作范文5篇。
商务英语写作
Questions for Discussion: 1.Who writes the first letter? 2.How does the Chinese writer develop his letter? 3. Which is the real purpose for the letter?
Section 1 Different Organizational Patterns 1.Linear Pattern and Cyclical Pattern Chinese writing is indirect or spiraling. English writing is linear. We usually indicate the different thinking patterns of writing by the following pictures. English Oriental(Chinese)
Thanks
both awkward and unproductive. Your statement for $2000 arrived today, and I am temped not to pay it. In any event, it would seem that we are entitled to some kind of discount for the inconvenience we suffered at your hands. I expect an explanation from you before I authorise payment.
Chapter 1 Differences between English and Chinese Writing
商务英语阅读与写作unit 2
Unit 2Writing for Establishing Business RelationsSection1. How to Write Letters for Establishing Business Relations Objectives:To give a brief introduction to how to find new customers & establish business relationsTo enable Ss to become aware of main content of letters for asking to establishbusiness relations and repliesTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice using some of the business words and expressions给一个简要介绍如何找到新客户和建立业务关系使学生了解字母的主要内容为要求建立业务关系和回复使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习,练习使用一些商业单词和词组I. How to Find New Customers and Establish Business RelationsUsually a firm may approach its new business counterparts(对应或对等的人或物)abroad or obtain necessary information through the following channels: 1.banks; 2. attendance at all kinds of commodity fairs; 3. contact at the exhibitions held at home and abroad; 4. mutual visits by trade groups and delegations; 5. Chambers of Commerce in foreign countries; 6. trade directories(贸易商业目录，工商行名录); 7. Chinese Commercial Counselor’s Office in foreign countries; 8. Business Houses of the same trade(商行，商号). Of all these channels, communication in writing is the most commonly used means for setting up business relations. But how can you obtain all the necessary information about a new client when you are going to write a letter to establish business relations? Maybe you can seek the help of many sources such as periodicals, advertisements in newspapers, market investigations, self-introduction by merchants themselves, etc.通常一个公司可能接近它的新商业伙伴的国外或获得必要的信息通过以下渠道:1。
剑桥商务英语中级第二版 2b corporate hospitality
5). have the right atmosphere to talk about the business 有适当的谈论商务的环境 6). can concentrate on the work without distraction 可以不受干扰地把注意力集中在工作上 7). a chance to know the other person better 有进一步了解对方的机会
e.g. The promotion is a hook to attract consumers
Unit 2b Corporate hospitality
6. Then arrange a meal afterwards for the more intimate discussion about your company’s outstanding records Intimate adj. having or being a very close and friendly relationship
Unit 2b Corporate hospitality
B. Reading 1 Read the text and match each numbered paragraph with a title from the list first; then read in details to complete the sentence stems
e.g. I see the job as a challenge.
Unit 2b Corporate hospitality
Stand around 闲站着 e.g. Don’t stand around doing nothing, give me a hand with the luggage.别闲站着啥也不干，帮我提提行李
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
商务英语写作Section2
1：我们公司位于义乌，生产棉,毛,尼龙等混纺的男袜,女袜,童袜以及其他针织产品.这些袜子质量上乘,深受顾客欢迎,非常畅销.平均年总产量为一千万双,百分之七十外销,百分之三十内销.
Located in Yiwu, our company manufactures men’s socks, women’s socks, children’s socks and knitted products made of fabrics mixed with cotton, fur, nylon, etc. Welcomed by many customers, these good-quality socks sell very well. Its average annual total output is ten million pairs, including 70% for export and 30% for domestic sales.
2:在选定一个公司即将挺近的新区域之后,要意识到每一地区都有其优势和弱势.你得将公司的营销材料寄出,详细说明公司所提供的产品和服务以及联系办法.
After selecting a new area where a company is moving forward, you must realize that every area has its own advantages and disadvantages. You should send the company’s marketing materials and make a detailed explanation of the products, service and contact information the company provides.
3:我们最近扩大了销售部，现打算增购新货.对于你方上衣,我方颇有兴趣.如能寄一份商业目录及价目表,不胜感激.
Recently, we have enlarged our Marketing Department and are planning to buy more new goods. We are very interested in your
coats. We will appreciate a lot if you can send us a business catalogue and a price list.
4:我们的搬家公司信誉良好，靠的就是办事牢靠,令人信赖,搬运小心,礼貌待人,行动迅速,收费合理.当然,还有经验丰富,为人诚实,艰苦劳动的搬运工人,他们动作老练,技术值得称道.
Our Movers has a good reputation, depending on reliability, convincing job, carefulness, politeness, swiftness, reasonable fee. Certainly, we have honest, hard-working and experienced movers. Their practiced work and skills deserve our praise.
5:我们公司提供多样化服务,包括基于最先进技术和程序的网站设计所需要的工具,各种不同类型的计算机系统,如动态数据库,在线游戏,电子商务解决方案,先进的网站开发方案及灵敏的计算机接口等. Our company provides diversified service, including the tools based on the most advanced techniques and procedures the webpage design needs and many different types of computer system, such as dynamic database, online games, e-business solution, advanced website development program and delicate computer interfaces, etc.。