平面广告设计技能培训大纲

平面广告设计技能培训大纲一、培训目标1(了解国家关于农村劳动力转移就业的政策，树立正确的就业观念。

自觉预防工伤事故和职业病，学习用法津的武器维护自身的合法权益，掌握日常生活事务的处理方法，适应城市生活。

2(掌握平面设计软件Photoshop、CorelDRAW在图形图像处理领域的应用。

3(掌握色彩构成、平面构成、构图原理、高级图片处理技能等。

4(掌握印刷制版工艺、印刷材质、印前完稿须知、拼版常识、纸张常识。

5(掌握文件扫描、打印及数码设备的应用等。

二、培训中应注意的问题1、培训中应注意尽量少量少讲解理论性强的知识点，多讲必要的知识点。

2、培训中应注意理论联系实际。

3、培训中应注意举例要丰富，且要通俗易懂。

、培训中应注意少讲多练。

4三、培训课时安排总课时数:450课时理论知识课时:135课时操作技能课时:315课时机动课时:8课时具体培训课时分配见下表:planning, and government financing, and whole village relocation,and first built Hou split" of principles, insisted big community planning, and large district transformation, break administrative divisions boundaries, optimization town spatial structure, speed up new Community construction, formed new community live building, andintensive with ground project, and enterprise tax insurance running, and Expand employment and improve people's livelihood shed changed economic chain. The second, on poverty relief and development work in this battle the mission objectives for poverty alleviation in the file are already quite clear, was the previous two years (2016-2017) concentrated hard, three years after (2018-2020), consolidation and improvement, by the end of 2017, the County ... ... A poor village and ... ... Library district all "pick hat" and "five-ten", ... ... All the rural poor out of poverty, stability to achieve "two worry about three". To accomplish these tasks, win the battle for poverty alleviation, the key is to find out the way, selecting the right breakthrough, effectiveness in order to work on. (A) to accurately identify objects for poverty alleviation. XI General Secretary noted that the critical time of poverty lies in precision. How to do accurate? ' first task is to do basic work solid.Total demand is down to village, household, persons, County, town, and village books, card培训课时分配表培训内容理论知识课时操作技能课时总课时模块一设计素描与平面构成 15 65 一、美术基本知识 5 80二、设计素描绘画 45 三、平面构成 10 20 模块二色彩与色彩构成 10 70一、色彩基本知识 5 5 二、色彩静物 22 80三、色彩风景 16 四、色彩构成 5 27 模块三 CoreIDraw 图形设计 5 75一、理论知识 5 0 80二、实践技巧 75 模块四 Photoshop 图像处理 10 90 一、理论知识 10 100二、实践技巧 90 模块五版面设计 10 36 一、概述 2 二、组版原则 2三、版式设计的组织结构 346 四、版式设计的形式法则 3 五、版式设计与字体编排 12六、版式设计与图片编排 12 七、版式设计与色彩运用 12 模块六平面广告设计与制作流程 16 40 一、平面广告设计的构成要素 2 3二、平面广告的评议符号元素 2 3 三、平面广告的色彩 3 3 56四、广告的编排 3 3 五、平面广告的印刷 6 8 六、平面广告作业 20do basic work solid. Total demand is down to village, household, persons, County, town, and village books, cardis to lleviation. XI General Secretary noted that the critical time of poverty lies in precision. How to do accurate? ' first task he way, selecting the right breakthrough, effectiveness in order to work on. (A) to accurately identify objects for poverty a, win the battle for poverty alleviation, the key is to find out tten", ... ... All the rural poor out of poverty, stability to achieve "two worry about three". To accomplish these tasks- or village and ... ... Library district all "pick hat" and "five2020), consolidation and improvement, by the end of 2017, the County........ A po-2017) concentrated hard, three years after (2018-s battle the missionobjectives for poverty alleviation in the file are already quite clear, was the previous two years (2016in thid employment and improve people's livelihood shed changed economic chain. The second, on poverty relief and development work , formed new community live building, and intensive with ground project, and enterprise tax insurance running, and Expanctionransformation, break administrative divisions boundaries, optimization town spatial structure, speed up new Community construand whole village relocation, and first built Hou split" of principles, insisted big community planning, and large district t planning, and government financing,2机动 4 4 8 总计 70 380 450四、培训内容、要求及建议培训内容培训建议1. 美术基本概念一、美术基本2. 美术种类知识3. 各种类的特点重点:1. 设计素描的基本概念 1. 对物体的透视律的理解:2. 设计素描的基本表现对形体的结构、比例的把二、设计素描要素握;对线条的熟练运用;绘画 3.结构与线条模块一对明暗的成因及其规律的4. 明暗色调与光影设计素描与理解5. 创意形态设计平面构成 2. 基本构成要素理解、掌握和运用。

学会创造新形态，构成形式的应用1. 平面构成的三大要素: 难点: 点、线、面三、平面构成新形态的创造、图形想象 2. 平面构成的基本型 3. 常见的构成形式和法则4. 特定元素的视觉想象1. 色彩产生的原理一、色彩基本2. 色彩的三要素知识 3. 色彩的体系4. 色彩的混合建议教学方法: 模块二 1. 工具与材料二、色彩静物临摹练习、写生练习、教师示色彩与色彩2. 基本技法范教学相结合。

通过幻灯、多构成媒体等手段展示典范例辅助 1. 工具与材料的教学，通过教师示范分解色三、色彩风景 2. 基本技法彩设计步骤提高教学效果1.色彩的对比2.色彩的调和四、色彩构成3. 色彩的心理效应4. 理论知识e books, cardillagdo accurate? ' first task is to do basic work solid. Total demand is down to village, household, persons, County, town, and v ntify objects for poverty alleviation. XI General Secretary noted that the critical time of poverty lies in precision. How toly ideviation, the key is to find out the way, selecting the right breakthrough, effectiveness in order to work on. (A) to accurateout of poverty, stability to achieve "two worry about three". To accomplish these tasks, win the battle for poverty alleten", ... ... All the rural poor -"pick hat" and "five2020), consolidation and improvement, by the end of 2017, the County ... ... A poor village and........ Library district all -2017) concentrated hard, three years after (2018-heprevious two years (2016was t elief and development work in this battle the mission objectives for poverty alleviation in the file are already quite clear,nce running, and Expand employment and improve people's livelihood shed changed economic chain. The second, on poverty rinsuraeed up new Community construction, formed new community live building, and intensive with ground project, and enterprise tax anning, and large district transformation, break administrative divisions boundaries, optimization town spatial structure, spunity plplanning, and government financing, and whole village relocation, and first built Hou split" of principles, insisted big comm3在CorelDRAW中常用的一、理论知识相关的术语、概念及主要的功能和优势1.基本操作模块三 2.基本绘图与基本编辑建议教学方法: CorelDraw 3.图形编辑利用实例法教学图形设计 4.曲线绘制二、实践技巧 5.互动式工具6.文字特效与文档排版7.滤镜、页面设置与打印输出在photoshop中常用的相关的术语、概一、理论知念及主要的功能和优势识1( 吸管工具、徒手工具与缩放工具的应用技巧 2(区域选择、移动和裁剪工具的应用技巧 3( 钢笔工具、线工具、画笔工具和喷枪工具的应用技巧 4( 艺术节笔的应用技巧建议教学方法: 二、实践持 5(部分辅助工具的应用技巧利用实例法教学，在教学过程模块四巧 6(渐变工具和颜料桶工具的应用技中培养学生的团队合作精神 Photoshop 巧图象处理 7( 图层的基本概念及图怪的应用范例8( 图怪的适配调整范例9( 路径和通道的使用10. 通道、蒙板、选区的应用范例11(艺术与柔化效果12滤镜的应用1(版面设计的概念和范围 2(版面设计的发展简史一、概述3(版面设计的发展趋势1(主题鲜明二、组版原则 2(便于阅读3(编排有序4(整体合理do basic work solid. Total demand is down to village, household, persons, County, town, and village books, cardis to lleviation. XI General Secretary noted that the critical time of poverty lies in precision. How to do accurate? ' first task he way, selecting the right breakthrough, effectiveness in order to work on. (A) to accurately identify objects for poverty a, win the battle for poverty alleviation, the key is to find out tten", ... ... All the rural poor out of poverty, stability to achieve "two worry about three". To accomplish these tasks- or village and ... ... Library district all "pick hat" and "five2020),consolidation and improvement, by the end of 2017, the County ........ A po-2017) concentrated hard, three years after (2018-s battle the mission objectives for poverty alleviation in the file are already quite clear, was the previous two years (2016in thid employment and improve people's livelihood shed changed economic chain. The second, on poverty relief and development work , formed new community live building, and intensive with ground project, and enterprise tax insurance running, and Expanctionransformation, break administrative divisions boundaries, optimization town spatial structure, speed up new Community construand whole village relocation, and first built Hou split" of principles, insisted big community planning, and large district t planning, and government financing,41(潜在结构2(点、线、面的结构重点:三、版面设计3(多维结构版式设计的形式法则，组织结的组织结构 4(骨骼结构构，图片编排与字体编排及色5(网络结构图彩的运用与特点6(自由结构难点: 模块五各视觉要素都江堰市是为版版面设计 1(比例、尺度面的整体视觉效果服务的，而2(简洁不是孤立的，应加深理解组版四、版面设计3(对称、均衡的原则的形式则 4(节奏、虚实5(对比、统一、主次1(常用字五、版面设计2(安体易读性与安体编排 3(文字形态与编排六、版面设 1. 图片选择与剪裁计与图片编 2. 图片形态设计排 3.图片编辑与创意模块五版面设计七、版面设 1. 色彩选择计与色彩运 2.色彩创意用1(插图(1)插图的概念(2)插图的作用(3)插图的不同形式(4)插图的手一、平面广段(5)插图的表现形式告设计的构 2.摄影重点:成要素 3.标志(1)识别性。