商务交际英语(2)期末复习资料.doc

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商务英语基础2期末复习资料20186

商务英语基础2期末复习资料20186

商务英语基础2期末复习资料()Part I. Multiple choice(15小题,每小题2分,共30分)1. We always buy products with the sales performance.A. mostB. muchC. moreD. best2. I your company to send someone this morning.A. did askB. has to askC. am askedD. had asked3. Offer me a better price and we can do .A. commissionB. businessC. compromiseD. concession4. He just learned that all business letters must be signed .A. for readB. by markC. by handD. to handle5. We can make the new research an priority.A. obviousB. entireC. expensiveD. absolute6. Your salary increase was conditional on your a concession on the car.A. makingB. producingC. givingD. marking7. We trust you will do your best to have the matter ____ at once.A. settleB. settle downC. settledD. settlescredit will be offered ____ you place an order for more than 40,000 units.A. afterB. tillC. whenD. unless9. The price of our new toys is 30% _____ than ____ of similar toys of American origin.A. below…..thoseB. lower……thatC. under…..thatD. lower…..those10. Our sales brochure for this summer should be by the end of July.A. readyB. ingeniousC. excitingD. exact11. Please hold the line, and I will you the right number.A. assureB. meanC. markD. tell12. Do you have time to go all the details in the agreement before you leave?A. ontoB. intoC. downD. off13. , three months ago I could not have negotiated this deal.A. PartiallyB. ObviouslyC. EspeciallyD. Entirely14. This result my research. Can you see it?A. provesB. approvesC. valuesD. welcomes15. --- Here is the company structure of Bibury Systems.--- I see. Where does Kate fit the company structure?A. inB. withC. intoD. onto16. We employ about seven hundred full-time people. But we causal staff when we need them.A. taken inB. take onC. check inD. check out17. Sally, you have arranged for me tomorrow, it’s cancelled.A. whatB. whateverC. whicheverD. however18. These are their R& D laboratories. They have a very big budget. They five percent of their profit to that department.A. thankB. contributeC. commitD. make19. Sorry, I was delayed. Shall we get straight down business?A. ontoB. intoC. onD. to20. Could you the appointment next Monday?A. rearrange, forB. rearrange, untilC. rearrange, atD. rearrange, in21. if we talk about the technology you use in the new product?A. Do you wantB. Are you mindedC. Do you mindD. Can you allowPart II. Complete sentences.(10小题,每小题1分,共10分)【A】1. The newspaper article in last week’s Times…2. We very much appreciate your efforts…3. She has worked very hard to find a solution to…4. Those figures show…5. I have the authority…A.to make this product possibleB.to negotiate with youC.has done damage to our reputationD.what seemed an impossible problemE.our production costs must be no more than 15 percent.【B】1. We have a turnover of over fifty billion dollars…2. The company really needs the fax machine by tomorrow…3. Because we c an’t find a compromise…4. The presentation was very good, …5. I think the discount is higher than anything…A.I am afraid we can go no further.B.or it will have to look elsewhere.C.but I got nothing out of it.D.we’ve ever given before.E.and there are two hundred and sixteen thousand employees worldwide.【C】1. The engineer recommended…2. I have a small token of our gratitude…3. The two parts reached no solution on the final item…4. The researcher has to start looking for a company…5. We need to consider a couple of options…A.that values his new ideas.B.which is the Mark 2 project.C.which I would like you to have.D.that the process can be made simpler.E.when we look at this question.【D】1. I am pleased…2. The new executive has done well to make the w holesaler agree…3. I just received a proposal…4. The seller was trying to sign a substantial order…5. A provisional agreement is one…A.that is made with certain conditions.B.that you have finalized the delivery dates.C.that could benefit both of us.D.then he could get a large discount.E.to be more flexible over terms of payment.Part III Reading Comprehension. (10小题,每小题2分,共20分)Directions: There are 2 passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are three choices marked A), B), and C),You should decide on the best choice.Passage 1Questions 1 to 5 are based on the following passage:Large companies need a way to reach the savings of the public at large. The same problem , on a smaller scale, faces practically every company trying to develop new products and create new jobs. There can be little prospect of raising the sort of sums needed from friends and people we know, and while banks may agree to provide short-term finance, they are generally unwilling to provide money on a permanent basis for long-term projects. So companies turn to the public, inviting people to lend them money, or take a share in the business in exchange for a share in future profits. This they do by issuing stocks and shares in the business through the StockExchange. By doing so they can put into circulation the savings of individuals and institutions, both at home and overseas.When the saver needs his money back, he does not have to go to the company with whom he originally placed it. Instead, he sells his shares through a stockbroker to some other saver who is seeking to invest his money.Many of the services needed both by industry and by each of us are provided by the Government or by local authorities. Without hospitals, roads, electricity, telephones, railways, this country could not function. All these require continuous spending on new equipment and new development if they are to serve us properly, requiring more money than is raised through taxes alone. The Government, local authorities, and nationalized industries therefore frequently need to borrow money to finance major capital spending, and they, too, come to the Stock Exchange.There is hardly a man or woman in this country whose job or whose standard of living does not depend on the ability of his or her employers to raise money to finance new development. In one way or another this new money must come from the savings of the country. The Stock Exchange exists to provide a channel through which these savings can reach those who need finance.1. Almost all companies involved in new production and development must .a.rely on their own financial resourcesb.persuade the banks to provide long-term financec.depend on the population as a whole for finance2. The money which enables these companies to go ahead with their projects is .a.repaid to its original owners as soon as possibleb.raised by the selling of shares in the companiesc.exchanged for part ownership in the Stock Exchange3. When the savers want their money back they .a.ask another company to obtain their money for themb.look for other people to borrow money fromc.put their shares in the company back on the market4. All the essential services on which we depend are .a.run by the Government or our local authoritiesb.financed wholly by the rates and taxesc.in constant need of financial support5. The Stock Exchange makes it possible for the Government, local authorities and nationalized industries .a.to borrow as much as they wishb.to make certain everybody saves moneyc.to raise money to finance new developmentsPassage 2Questions 1 to 5 are based on the following passage:The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices , or buyers and sellers can haggle independently in auctions .The paper provides an overview of some of the emerging realities and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that has landed in the midst of our markets. They have different expectations and different relationships with companies fromwhich they purchase products and services.”For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.1. The passage was most likely to be quoted from______.A. an introduction to a bookB. a book on digital revolutionC. a paper discussing digital revolution2. The paper mentioned in this paper was written by______.A. Jerry WindB. Vijay MahajanC. Jerry Wind and Vijay Mahajan3. From the third paragraph, we can infer that______.A. the customers are also reprogrammed by computersB. e-business companies need be more knowledgeable about cyber consumersC. cyber consumers are a group of strange people4. Compared with traditional customers, the emerging cyber consumers______.A. are more difficult to satisfyB. have less knowledge about businessC. have more problems with prices5. What is mainly discussed in the passage? ______A. the impact of digital marketing on concepts like pricingB. digital revolutionC. digital marketingPassage 3Questions 1 to 5 are based on the following passage:Greece, economically, is in the black. With very little to export other than such farm productsas tobacco, cotton and fruit, the country earns enough from ‘invisible earnings’ to pay for its needed, growing imports. From the sending out of things the Greeks, earn only $285 million; from tourism, shipping and the remittances of Greeks abroad, the country takes in an additional #375 million and this washes out the almost $400 million by which imports exceed exports.It has a balanced budget. Although more than one drachma out of four goes for defense, the government ended a recent year with a slight surplus -- $66 million. Greece has a decent reserve of almost a third of a billion dollars in gold and foreign exchange. It has a government not dependent on coalescing incompatible parties to obtain parliamentary majorities.In thus summarizing a few happy highlights, I don’t mean to minimize the vast extent of Greece’s problems. It is the poorest country by a wide margin in Free Europe, and poverty is widespread. At best an annual income of $60 to $70 is the lot of many a peasant, and substantial unemployment plagues the countryside, cities, and towns of Greece. There are few natural resources on which to build any substantial industrial base. Some years ago I wrote here: “Greek statesmanship will have to create an atmosphere in which home and foreign savings will willingly seek investment opportunities in the back ward economy of Greece. So far, most American and other foreign attempt have bogged down in the Greek government’s red tape and shrewdness about small points.”Great strides have been made. As far back as 1956, expanding tourism seemed a logical way to bring needed foreign currencies and additional jobs to Greece. At that time I talked with the Hilton Hotel people, who had been examining hotel possibilities, and to the Greek government division responsible for this area of the economy. They were hopelessly deadlocked in almost total differences of opinion and outlook.Today most of the incredibly varied, beautiful, historical sights of Greece have new, if in many cases modest, tourist facilities. Tourism itself has jumped from approximately $31 million to over $90 million. There is both a magnificent new Hilton Hotel in Athens and a completely modernized, greatly expanded Grande Bretagne, as well as other first-rate new hotels. And the advent of jets has made Athens as accessible as Paris or Rome – without the sky-high prices oftraffic-choked streets of either.1. The title below that best expresses the ideas of this passageis_________.A. Greek income and expendituresB. The improving economic situation in GreeceC. The value of tourism2. Many peasants earn less than _________.A. $60 a weekB. $2 a weekC. $1 a day3. The Greek Government spends __________.A. more than 25%of its budget on military termsB. More than its collectsC. A third of a billion dollars in gold4. According to the passage, Greece has _________.A. a dictatorshipB. a monarchyC. a single majority party5. Greece imports annually goods and materials __________.A. totaling almost $700 millionB. that balance exportsC. that are paid by touristsPart IV Translate the following sentences into English.(每小题2分,共20分)1. 我们现在有一个新的质量保证体系。

商务英语II复习资料1.01版

商务英语II复习资料1.01版

商务英语II复习资料1.01版2010年第二学期《商务英语II》期末考试资料1.01版题型:一、单项选择题二、阅读题三、翻译题四、写作题1、词汇[单项选择题]单词/词组释义freelance You sell your work or services to a number of different companies.自由职业teleworking You work for a company from home via email,phone or the Internet电子办公job-sharing You do your job for part of the week and another person does it for the otherpart.分担工作shift work You work during different parts of the day(eg nights).轮班工作part-time You only work for some ot the week(not full-time).兼职工作temping You work for different companies fora short time without a permanentcontract.临时工作consultancy You aren’t employed by a company,but are paid to give specialist advice.顾问公司;咨询公司flextime You work a number of hours per weekor month but you decide when you startor finish.弹性制工作hot-desking You don’t have a permanent place or office to work at,but you find a place towork when you arrive.办公桌轮用work for 为……而工作be involved in 涉及be responsible for 职责在于deal with 处理report to 向……作报告be in charge of 主要负责,主管specialise in 专长于office gossip 办公室小道消息credit 赞扬,功劳managing director 总裁,总经理brainpower 智能worst-case 作最坏打算的,为最坏情况的,为最不利条件的scenario 事态,局面full-time 全日制的delegate 授权,分派工作availability 利用(或获得的)可能性,可以利用的人(物),人员、物资保证job-sharer 与人分担工作的人parental leave 父母假,育儿假,照顾新生儿女假distractions 让人注意力分散(分心)的事物contact 人脉,有影响的熟人,有用的社会关系disruptive 造成混乱的trade fair event 商品交易会drinks evening 晚间酒会coaching event 专项体验训练活动network 建立关系网socializing 参与社交,交际corporate world 商界co-chair 联合总裁、主席be spread out 分散在各地internal communication 内部交流post-it note 便条benefits 福利incentive 奖励pension 养老金days off 几天短假too good to be true 好得令人难以置信client service executive 客户服务主管take…with a pinch of salt 对……将信将疑breakout 突破encompass 包括,包含perk 好处,额外津贴budget 预算career goal 职业目标senior management 高层管理人员take after 与……相像take down 记下to be taken for 被误认为take off 打折take on 承担take for granted 认为……理所当然distribution centre 配送中心warehouse 仓库holding company 控股公司call centre 呼叫中心plant 工厂headquarter 总部subsidiary 子公司branch 分公司corporation 公司division 部门分支turnover 营业额,销售额innovative technology 创新技术chart 图表revenue 收入,收益research and development 研发mission statement 宗旨宣言,目标宣言fact sheet 情况说明书sole trader 独立法人,独立经销店partnership 合伙经营entrepreneurial spirit 企业家精神franchise 连锁店,特许经销权,特许经营set up 建立granting of a licence 同意发给许可证franchisor 授予特许者franchisee (公司的分店、零售店或联号商店的)特许经营者,加盟者branch out 拓展业务,使……分支出来charge 要价profit margin 利润率,利润幅度,利差launch 开办(新企业)ludicrous 荒谬的,可笑的charge one’s own prices 自行定价收费menu content 菜单的内容invest 投资venture 投资活动;商业冒险fee 费用online database 网上数据库subscription 订购,订阅word of mouth 口碑mailshots 邮寄广告spam 垃圾广告banners 横幅广告appropriate 适合的deadline 最后期限specify 明确说明,详细说明attend a meeting 参加会议hold a meeting 举办会议,开会to source art (为商务用途)选择艺术装饰品to commission art 定制艺术品regeneration 重建,再生sector (尤指商业、贸易等的)部门,领域,行业installation 安装presentation 陈述,介绍,针对某一话题进行的发言run a meeting 开会,使会议进行下去visual 视觉的,可视的reference database 参考数据库premise 楼宇,单位,处所questionnaire 调查表,调查问卷social norm 社会规范goal-oriented 目标明确的interaction 交际sponsor 主办方2、语法[单项选择题/填空题]1)Present tenses 各类现在时态0 Even at home,always set (set) yourself a timetable.1 You need (need) to find a quiet place to work,where there are no distractions.2 If you communicate (communicate) with a client on the phone today rather than face-to-face,it’s still import to dress for work as normal.3 Now that you have escape(escape) from the office,you’ll still need peace and quiet at home.Don’t answer the door to neighbours or make social calls.4 Once you have been working (work)from home for a while,you might feel a bit lonely.It might be worth going into the office once or twice a week.5 After you have been (be) at the computer for a few hours,remember to take a break – why not leave the house and go for a walk outside?6 Be strong.When a friend calls and asks you out to lunch,say what you would say in any other job:’Sorry but I am working (work) on something at the moment.How about after five instead?7 Make sure colleagues and clients can reach you and answer (answer) the phone as though you are in the office.2)The past 过去时Dear Sir or Madam,I(0)saw (see) your advert for the post of Client Services Executive in yesterday’s newspaper and I would like to app ly for the position.As you can see from my attached CV,I (1)have been working (work) for my current company for over two years.I(2)joined (join) MacKintyre and Co in 2007 and since then,I (3)have had (have) many opportunities to develop my skills.However,I (4)have been considering (consider) a career change with a new challenge for a number of months and this seems like the perfect moment to make that move.I see from recent press reports that your company (5)has expanded (expand) its operations in China and therefore I would like to draw your attention to my degree in Oriental Studies and Mandarin which I(6)completed (complete) in bined with my current MBA,which I (7)have been studying (study) for part-time at the local university,I feel that I would be an asset to your company.Please also note that my current manager(8)has agreed (agree) to write a reference and can be contacted on 0207 857 6785.I look forward to hearing from you.Yours faithfullyDaniel Lewis3)Will and the future Will和将来时0 I’m just phoning to confirm that I will be / am in my office by ten.1 Don’t worry.I promise that I ’ll call / ‘m calling you back straight away.2 Inflation probably won’t rise / won’t have risen above three percent this year.3 We ’ll run / ‘re running semi nars every day next week soI can’t take any time off,I’m afraid.4 After that,I ’ll have / ‘m going to have a rest in my roombefore this afternoon’s session starts.5 The hotel has a scheduled shuttle bus to the training centre.I think it is going to leave / leaves every half hour,but let me check for you.6 Security open / will be opening the building at eight tomorrow instead of nine.7 We begin at nine.So by the time he arrives at nine thirty,the first session will have started / will be starting.8 He says he ’s going to leave / ‘ll have left at three to catch a flight even though he knows it doesn’t finish until four.9 I’m sure you ’re receiving / ‘ll be receiving something in the post in the next couple of days,but I can check with my colleague if you like.4)Modals 情态动词1 Many viewers think the ASA should / can stop advertisers increasing the volume on TV commercials because it really annoys them.2 A:Sorry,I fogot to bring you the information you asked for.B:That’s OK.You didn’t need to / needn’t have.I found it on the Internet.3 They don’t have to / mustn’t use the same trademark as us.If they do,we’ll sue.4 Their lawyers should / must have told them not to take it to court because we never heard fromthem again.5 He couldn’t get / couldn’t hav e got through when he tried to call.6 She didn’t need to complain / needn’t have complained because eight other people also did.7 Consumers don’t have to / mustn’t buy theproduct.After all, nobody forces them!8 They shouldn’t / couldn’t have tried to d efend the case. It was obvious they’d lose.5)Reporting 间接引语1 I am not happy with the arrangements.She said (that) she wasn’t / isn’t happy with the arrangements.2 We’re moving next week.He said they were moving the following week.3 We’ve planned ever ything.They said they had planned everything.4 I left the company in 2001.He said that he had left the company in 2001.5 I’ll call back at tomorrow.The caller said she would call back the next day.3、短文[阅读题]1.1 Read about job-sharing.Write these headings into each paragraph.Get organised Set your limitsPut pen to paper Two become oneOpen your mind Plan for disasterFind the perfect partner Don’t feel guiltyHow to job-shareWouldn’t it be nice if the working week finished on Wednesday?With a job-share it can.Here’s the essential guide to making it work.(0) Find the perfect partnerFind someone you like.‘Be prepared to communicate and share credit and blame,’says Carol Savage, the managing director of Flexecutive, a flexible working consultancy.(1) Open your mindBosses should consider requests for flexible working from employees with children under six. So embrace the benefits:‘Twice as much experience, skills, brainpower and energy,’Savage says.(2) Plan for disasterAlways discuss the worst-case scenarios.When Margaret Mills, a teacher, lost her job-share partner because of a family illness, a return to full-time work seemed inevitable.‘We had been over-optimistic. I did manage to find someone else who fitted in with me, but I was very lucky.’(3) Get organised Plan the system for handing work over carefully and play to each other’s different strengths. Delegate the workload according to each other’s particular skills and qualities.(4) Set your limitsManagers should clarify what they expect in terms of hours, availability and results, andemployees should manage their employer’s expectations. Sue Osborn, a job-shaer for 21 years,says,‘We’re ofen asked to do five-day weeks. Eventually you just have to say no.’(5) Put pen to paperAgree in writing arrangements for holidays, parental leave, retirement, etc. Everyone should know where they stand from the beginning.(6) Don’t feel guiltyDo not work until I am at home to make up for not being in the office every day.(7) Two become oneClients may not like having to deal with two people working closely together. As Savage says:‘A job-share should be like amarriage –one voice,one unit.’1.2 Read the article below about some new networking groups specifically for businesswomen. Choose the best word A ,B orC to fill the gap 1-10.1. A attending B going C meeting2. A ideas B sugar C money3. A department B company C group4. A work B charge C responsible5. A to B in C about6. A run B control C produce7. A speak B know C be8. A do B see C make9. A socialising B work C extra10. A talk B win C successLife’s all about making connectionsTo you, networking might mean (1) A a conference or trade fair event to meet new client or partners.Or it could be the coffee break at work where you share (2) A with colleagues in other departments. But nowadays networking has become an event in itself.For example, Pricewaterhouse Coopers offer its female staff a formal networking (3) C called PwCwomen. With 900 members, it organises events ranging from informal drinks evenings to coaching events. Tina Hallet, who is (4) C for the group, says that she got involved (5) B networking because ‘I’d got to a reasonably senior level and I wanted to help other people to maximise their potential.’You don’t have to be sen ior to (6) A a network though. Vicky Wood and Sally Hopkins had the idea for the City Girls Network when they first moved into London’s corporate world andwondered how to get to (7) B other women. ‘We couldn’t find anything for people with no experience. So we thought we’d start our own.’From twelve friends meeting regularly, it rapidly grew to 250 members from many different organisations. It’s a great way to (8) C useful contacts and bring in potential business.Fiona Clutterbuck is co-chair of a network for the bank ABN AMRO. ‘Women tend to think of networking as (9) A and give it low priority.’ But given the chance, women will network –as the bank’s last ‘speed networking’ event demonstrated. ‘With over 100 women and men, it was a great (10) C . It is amazing how many people you get to meet from different parts of the organisation.’2.1-1 Read the article about Xerox.What benefits and incentives does the article mention for employees at Xerox?Anwser:There are four benefits and incentives below:1) Training and staff development.2) Opportunities for promotion.3) A final-salary pension scheme.4) A reward and recognition scheme.2.1-2 Choose the best answer, A, B or C for question 1-5 about the Xerox article.( B ) 1 The journalist of this article thinks thatA staff at Xerox are not telling the truth about the company.B Xerox offers great benefits to staff.C people haven’t worked at Xerox long enough to know if it’s a good company.( A ) 2 Where does the company tend to find its new managers?A From staff.B On training courses.C Only from graduates.( C ) 3 Why doesn’t Kim Moloney have her own desk?A Because she isn’t important enough.B Because there isn’t space at head office.C Because she often travels and is away on business.( B ) 4 As well as recognising its staff though promotion, XeroxA gives cash bonuses.B provides a number of perks.C gives unpaid leave to take trips of a lifetime.( C ) 5 One common feature of Xerox staff is that they tendA to work hard.B to get promoted.C not to change employer.Is working for Xerox too good to be true?What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer.‘It’s a very special environment,’she says.‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’It’s tempting to take Moloney’s comments with a pinch of salt, especially considering that when you’ve been working somewhere for only two years, as she has at Xerox, everyone seems old and established. But there’s truth behind her enthusiasm.Take Carole Palmer, the group resources director. She joined Xerox in 1978 as a temp and has been in her present role for seven years. ‘Xerox has been good to me over the years,’ she say s. ‘It has supported me through qualifications ... and last yearI took part in the vice-presidentincumbent programme.’Human resources is taken seriously at Xerox, Palmer says, and the company has a policy of promoting from within (which would explain Mo loney’s amazement at her colleagues’ longevity). The company takes on only fifteen to twenty graduates each year and Moloney was part of an intake who joined having already acquired a couple of years’ work experience.She started as a project manager for Xerox Global Services before moving into sales. Now her responsibility is to ‘grow and maintain customer relationships’.Moloney is based at the head office in Uxbridge. ‘It’s great in terms of working environment,’she says. ‘We’ve just got a new provider i n the canteen and …we have brainstorming rooms and breakout areas.’Much of Moloney’s role is visiting clients, so she doesn’t have a permanent desk at head office. ‘I’m a hot-desker, which is good because you get to sit with different people in the hot-de sk areas.And you’re given a place to store your things.’Head office staff numbers between 1,200 and 1,500 people, Palmer says. The company has four other main offices in the UK. The nature of the organisation, which encompasses sales and marketing, global services (the biggest division), development and manufacturing, means that the opportunities at the company vary from service engineers to sales roles and consultants.Perk include a final-salary pension scheme and various discount schemes.The reward and recognition scheme is a little different, and rather nice: ‘Each manager has a budget everyyear to recognise and reward staff,’ Palmer says. ‘It can be in the form of a meal for two, or a bottle of wine. It can be up to £1,000. There’s the recognition, and then there’s putting money behind it.’Moloney, however, likes the non-cash rewards. ‘Xerox takes care of all its staff but it also recognises the people who put in the added effort,’ she says. ‘It offers once-in-a-lifetime incentive trips, and recently I organised a sailing trip for my team.’The idea of working abroad with the company appeals to her, and she says that her career goal is to be part of the senior management team. Here’s another employee, it would seem, who is in it for the long haul.3.1-1 The table below lists things to remember if you are setting up a new businessas a soleWe wanna hold your handTake a big piece of business sense, add some entrepreneurial spirit and voilà! You have a franchise. Starting up a franchise could be a very clever move for those who want to run their own show but don’t have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader.But it’s vital to know what you’re getting into. Franchising is ‘the granting of a licence by one person (the franchisor) toanother (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entir e package.’So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company ? ‘Absolutely not,’says Dan Archer, head of marking at the British Franchise Association. ‘That’s a ludicrous over-simplific ation. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurail this isn’t for you. It’s a discipline, a club with rules.There is some independence –our franchisees can charge their own price although we’re strict on menu content. It’s running a business with help.’Astrid Patil, a new Domino’s franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: ‘Rather than putting all your time and effort into working for someone else, put it into your own business.’Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worke d for Patil. There’s a good profit margin and the business has seen growth.Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. ‘Anincredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures.’ If the initial fee can be raised it’s an ideal opportunity to stretch those entrepeneurial wings.3.1-2 Now read about another small business. Complete the text with the underlined words in bold from the article on franchising.Tags that can end misery of lost luggageGlobalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia.The couple decided to (1) launch , which sells secure tags which travellers attach to their luggage. They started to (2)charge £9.95 per tag in the first year, followed by a £2.95 subscription (3) fee for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items.Mr Truelove said: ‘We have seen a huge (4) growth in orders as travellers realise they cannot rely on the airlines to look after their bags. It is actually a very simple (5) concept .’Globalbagtag is now planning to (6) branch out into stickers for items including mobile phones, MP3 players, keys and laptops.4.2 Read tips 1-7 below on how to delegate. Write in the missing heading A-G.A Tailor work to the individualB Be postiveC Give incentivesD Define the expectations and objectivesE Delegate complete tasksF Let goG Avoid misunderstandingHow to delegateNew managers often find it difficult to delegate the tasks they used to do. But getting others to do what you did so well is a key to good management.1A It should be challenging and make use of their specific skills that you may not have.2E This is much more satisfying for the person delegated to than bits and pieces. If people feel they have ownership of a whole manageable project, they will usually rise to the challenge.3C Don’t start by saying ‘I know you’re really busy and don’t have time for this, but …’Explain why the job is important and why you have chosen them. Also explain what the rewards are —possibly financial or psychological. 4D Specify what results are needed, the deadline, and how often the employee should update you.5G After you have briefed the person, ask them to explain back to you what they’re going to do to ensure the instructions are clear.6F Don’t check up on them. Make yourself available to answer questions but allow them space to work on their own.7B Give lots of praise, helpful feedback and constructive criticism. It boosts confidence and saves time next time.5.1 Read about a company that deals with art in the workplace. Complete the information with answers A, B, C or D.International Art Consultants(1) A in 1979, International Art Consultants has been sourcing and commissioning art (1)B for over 25 years.We work (3) D clients in the corporate, hotel, healthcare andurban regeneration (4) C . Our clients (5) A from multinational companies with £1 million art budgets to organizations renting art for just £10 a week. A (6) D of fourteen, we are small enough to care and large enough to cope.We offer a (7) D combination of commercial experience, specialist art knowledge and highquality service and support. Whatever the size of the project our (8) A is for all our clients to be 100% satisfied with the end result. Over 75% of our work comes from (9) D business or referrals.We work alongside professional artists who create art of the highest artistic and technical quality, and (10) B our staff have different areas of specialist art knowledge and expertise.We hope that you will (11) A an appointment to visit us, look round the galleries, use the visual reference databases, and discuss your particular art (12) C with us.1. A Founded B Set C Since D Last2. A international B worldwide C all D around3. A as B in C under D with4. A divisions B industries C sectors D sections5. A range B report C buy D supply6. A department B building C unit D team7. A original B mix C brand D unique8. A scope B aim C outcome D line9. A new B rental C reply D repeat10. A few B all C more D any11. A make B do C have D attend12. A insure B objectives C requirements D paintings4、短文翻译[翻译题]1.1 参考译文:如何分担工作一个工作周如能在周三结束,岂不乐哉?采用工作分担制即能使这一梦想成真。

2024年6月份考试 1114商务交际英语2综合复习题

2024年6月份考试 1114商务交际英语2综合复习题

商务交际英语(2)期末复习题一、单选题(共20题,40分)1、True professionals()their best effort every day, with every customer every time.A、put forthB、put forwardC、put onD、put up正确答案:A2、An obstacle to the communication process is called().A、internal barrierB、communication barrier正确答案:B3、According to the course book, which of the following statements is NOT true letters that contain neutral or positive messages?()A、The ending should be friendly, courteous and personable.B、The main idea can be presented at the end.C、Supporting information should be presented as much as possible.D、More information should be presented later.正确答案:B4、An effective manual may include ().A、a detailed table or contentsB、an introductionC、tabs and dividersD、all of the above正确答案:D5、Every contact with customers should be courteous and professional,()the contact is in person, over the telephone()in written correspondence.A、either… orB、whether…orC、neither… norD、both… and正确答案:B6、Effective listeners also share the responsibility()communication and overcome poor listening habits that inhibit good listening.7、A、aboutB、forC、ofD、on正确答案:B7、In order to plan a persuasive letter, the writer should ().A、identify the objective and the main ideaB、determine the supporting informationC、adjust the content to the receiverD、all of the above正确答案:D8、— What's the problem, Harry?—().A、No problem.B、I can't remember where I left my glasses.正确答案:B9、Nonverbal communication is important().A、because it is the means used to reinforce your messageB、because it is the means used to contradict your messageC、because it is the means used to substitute for verbal messagesD、because it is the means used to establish your image正确答案:D10、()is used to compare one or more quantities with another.11、A、A flowchartB、A pie chatC、A line graphD、A bar graph正确答案:D11、To communicate effectively, the sender must().A、use audience analysis, examine the message’s environment, encourage and interpret feedbackB、use audience analysis, read and listen effectivelyC、use audience analysis and overcome external and internal barriers to communicateD、speak and write clearly, and use proper equipment正确答案:C12、()is used to provide a realistic view of a specific item or place.A、A mapB、A pictureC、A drawingD、A table正确答案:B13、A(n)()contains important information or an explanation about the main idea of the message.A、opening paragraphB、developmental paragraph正确答案:B14、Which of the following is NOT the nonverbal symbol in written messages?()A、Company logo.B、Letterhead stationary.C、Body language.D、Accuracy of content.正确答案:C15、If the customers trust you, they are ()to keep coming back.A、more likelyB、more possibleC、less likelyD、less possible正确答案:A16、Manuals are ()than instructions usually covering several related processes.A、longer but simplerB、longer and more complexC、shorter and simplerD、shorter but more complex正确答案:B17、A set of instructions explains how to perform a task, ()a process description explains how something works.A、whenB、whileC、beforeD、after正确答案:B18、— Could you tell me where Mr. Lake is?—().A、From England.B、At the office.正确答案:B19、—What about going for a walk?—().A、Why not? A good idea.B、That's all right.正确答案:A20、Which of the following is a receiver-oriented statement?()A、I grant your request for vacation from the week of August 14th.B、Our company works hard to meet the needs of our customers.C、As our guest, you will receive the attention that you deserve.D、We make every effort to serve our clients efficiently and at their convenience.正确答案:C二、判断题(共15题,30分)1、People read a process description to learn how to perform a task.正确答案:错误2、Para-language is the study of how something is said.正确答案:正确3、A flow-chart is used to illustrate the steps in a new procedure.正确答案:正确4、It’s best to avoid drawing pictures for people whose first language isn’t English; they will more than likely be insulted.正确答案:错误5、When conversing with a coworker, the distance between the two of you sends a nonverbal message.正确答案:正确6、Cultural difference can be communication barriers.正确答案:正确7、If you are enthusiastic about your topic, you increase the probability of your audience becoming enthusiastic about it also.正确答案:正确8、When a hitchhiker raises an arm and fist, and extends a thumb he is using nonverbal communication that substitutes.正确答案:正确9、A service provider who makes a mistake is behaving unethically.正确答案:错误10、Visual aids options include posters and flip charts; transparencies, slides, and computer presentations; whiteboards, and handouts.正确答案:正确11、The stationary used for a company’s documents is a nonverbal symbol.正确答案:正确12、When communicating with other people, remember that everyone wants to feel valued, respected, and understood.、正确答案:正确13、To overcome diversity in the workplace,the best plan is to overlook difference.正确答案:错误14、An organization chart is used to show lines of authority and relationship among departments.正确答案:正确15、People read a process description to learn how to perform a task.正确答案:错误三、简答题(共6题,30分)1、【Translate the following sentences into Chinese】Problems make us feel paralyzed. When you meet a roadblock, it’s natural to throw your hands up and want to walk away. But next time you find yourself brainstorming on something and saying “We can’t because…” try starting the sentence “We can if…” instead.正确答案:各种问题麻痹了我们的神经。

国家开放大学电大专科《商务英语2》期末试题标准题库及答案(3936号)

国家开放大学电大专科《商务英语2》期末试题标准题库及答案(3936号)

最新国家开放大学电大专科《商务英语2》期末试题标准题库及答案(试卷号:3936) 考试说明:本人汇总了历年来该科的试题及答案,形成了一个完整的标准考试题库,对考生的复习和考试 起着非常重要的作用,会给您节省大量的时间。

内容包含:交际用语、词汇与结构、阅读理解、翻译。

做 考题时,利用本文档中的查找工具(Ctrl+F ),把考题中的关键字输到查找工具的查找内容框内,就可迅速 查找到该题答案。

本文库还有其他网核、机考及教学考一体化试题答案,敬请查看。

《商务英语2》题库一一、交际用增(每小JE 2分,共计10分):选择正魂的语句完成下列对话,弁格答案序号写在答霆纸上。

!• 一 Do we need io (ill in the application form?£. How about your friend• IJ Yan? Docs she work in the same department with you?A. Shr is fig thank you> and you?K She is thnnk you • and she 1II be happy to see you agnin.(L She 15 fine, thnnk you, and she works in the Auditing DepartmentIn most cases• it is the total income rrceivecL A. When do you start to learn Rbout taxable income? B. Why do you want to know taxable income? (:. Whar docs taxable income rrfcr to?h Do you mean that dejjosits and withdrawals are posted to my Account inmirdiately?A. Yest we prtxress ca^h transactions during the working day. Yrs. wr process cgh transactions as soon as they Take place.C. Ycst wc process cash transactions on the second day. 5・一How can people avoid food contamination nowadays?A. The government should set strict rules to standardize the production of food. 氏 People should have balanced food to get different nutrients they need>C ・ I agree with you On this pointe and we should pay more to attention to food safetyeA. Yes. you niuxt.(L YtRw you may.B. Y CJ you need.二•选择填空(每小越2分.共计30分)6-20®:阅读下面的句于.从A、B、C三个选项中选出一个能境入空白处的星佳选项,并将答案序号富在签18纸上矿6. I know personal selling is nlso n very effective _____________________ building __________buyers* confidence^A. (or— to B- for— upC. io— wnh7. The profitable sales volume is the volume of salts thnt actually will _______________ buniisessthe most profit.A, earn B・ getC. take8. What's the insurance __________ for the shipment vA. rate B- valueC. ratio9. You should make sure that your password is long enough xo prevent it ______________ beingeasily hacked.A. inB. fromC・ out10. Those enterprises that only seek profits without awareneAs of _______________ protectionare short-sighicd.A. sustainableB. environmenulC. social11. Hix failure __ ______ not working hard enoughsA. resulted in B・ benefited fromC. acted anX2. We arc under the __ ______ to finish the TV commercial before the deadline.A. fire R g"C. sea13. Remember we wnnt to create ・ forwnrd looking im叫<•as well ■・ increase the of owr brnnd.A. nwftrdB. availabilityC. nwarcneMn1 '・N”w wr nrr ublr lo brownc ___________ «hopji in the world in uur own home.A. the mo»t fancyB. (itncie9iC the (nncicfit15. (xmniimpttnn and invr^trncni# mconwhilr. accounted (or 4. 5 and 1 2 prrcrntn«cpoints of fir^t^tpjArtrr growth ________ .A ・ rcnpectfullyB k respectively(\ rchpcrtnblyM ・ ---------- <lu problem is (hr mam impon/int und often the most difficult step in the processA. Define C. Orfininu17. The M W R 、ntopped her property from ______________ . A. !O hr fl (x>dinH B. being flooded C, being noodinR18. A compnny can ndvcrtinc in various woy.. depending on upend* A. how fur B. how longC. how much!9・ _ ___ _ our income i.・____ t nx we should pay.A ・ The higher, the more B. Higher, more C ・ The highest • the moRi20. Our new supply chain __________ by the mm ,欧mem.A ・ h»9 rcnlly been pushed K K AN really pushedC. did really punh三■固读理IW (督小分,共计40分)文内8判断怡出的III 句泉否正翰,正瑜的的期“F :并将答案R庄答皿蛾上。

商务交际英语期末复习

商务交际英语期末复习

一、选择题(每小题2分,共20分)主要测试学生对基本概念的理解和应用,参考练习册每章的第一部分练习。

如:1.Which of the following describes a memo written to a president from a department supervisor? AA.Upward, formal, internal2.Which sentence contains five W’s? BB. New employees should report at 8:30 a.m. on Monday, October for an orientation session.3. Which of the following main ideas should be communicated in a business message in indirect order? DD. Your library books are overdue and a fine has been assessed.4. Which of the following describes a cross-cultural communication situation? CC. A receptionist speaks slowly to a client who speaks with a heavy accent.5. Instead of making judgements based on sterotypes, you should BB. learn to understand people as individuals6. A key to receiving honest feedback is CC. the sender’s attitude7.An agenda is BB. the order of business to be discussed during a meeting8. Which of the following should be used for a message that is to provide information for a group of people (some are inside the company and some are outside)? CC. A report9. Which of the following statements promotes goodwill by using courteous words? DD. Perhaps you overlooked last month’s statement, as your account is past due.10. The heading of a memo in traditional format consist of B .B. TO, FROM, DATE, and SUBJECT lines11.Which of the following is an internal barrier tocommunication? AA. The shyness of person.12. Which of the following statements best defines communication? CC. The sending and interpreting of messages.13. The sender signs his or her initials or name to memo to indicate that he or she CC. has read the memo14. Which of the following is a form of secondary research? AA. Reading an article in a magazine.15. Which of the following sentences contains a redundant expression? AA. Currently we have an overstock of red and blueT-shirt, as of his week.16. Which type of letter is considered a goodwill letter? AA. A letter of acknowledgement.17. Which of the following would be part of an analytical report? DD. All of the above.18. Which of the following would be the best beginning for an acknowledgement? DD. I received your order for 15 speaker sets.19. Which of the following is based on date? AA. Findings.20. Which of the following is an example of external communication? BB. A collection letter sent to a customer.21. Cultural differences can be communication barriers because D .D. technologies used by people of different cultures vary.22. Which of the following letter parts is optional? AA. dateline23. Which of the following would be the best beginning for an acknowledgement? BB. Here at ABE company, we sincerely appreciate your business.24. Which of the following is a supplementary part of a formal report? CC. Talbe of contents25. Effective teams B .B. strive to avoid conflict二. 正误判断(每小题2分,共20分)选自练习册中的正误判断练习。

电大2140《商务交际英语{ 2)》开放大学期末考试历届试题2020年1月(含答案)

电大2140《商务交际英语{ 2)》开放大学期末考试历届试题2020年1月(含答案)

attracting employees with global awareness. To ensure that we hire employees who will fit
into our corporate culture, I have listed some suggestions forBiblioteka the interview team.
offered to you. 20. A resume is a summary of an applicant's qualifications for employment.
33:-3 提醒:电大资源网已将该科目2010年到2020年1月的期末试题
整合、汇总、去重复、按字母排版,形成题库,方便大家复习
8. The three main parts of the delivery of an oral presentation a r e ~ .
A. vocal qualities, nonverbal symbols, and visual aids
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商务英语2期末考试试题及答案

商务英语2期末考试试题及答案

商务英语2期末考试试题及答案_2021年1月3936国开电大商务英语2期末考试试题及答案2021年1月3936国开电大商务英语2期末考试试题及答案一、交际用语(每小题2分,共10分) 1-5题:选择正确的语句完成下列对话,并将答案序号写在答题纸上。

1.―___________________ ―We would like to get in with the fall publication,if possible. A.What product are we talking about?B.Which edition would you like your advertisement to appear in?C.How much do you plan to spend on advertisement? [答案]B2.―Your bank is huge!It must have many departments. ―___________________ A.It’s true.Our bank consists of many departments. B.Thank you,our bank is a small one. C.You are kidding!Our bank is a small one. [答案]A3.―___________________ ―It will take at least three weeks. A.When will you finish our TV commercial?B.How long did you finish our TV commercial?C.How soon will you finish our TV commercial? [答案]C 4.―You want to know about the value added tax,don't you? ―___________________ A.Yes,you need to introduce it for me. B.Yes,I must know everything about it. C.Yes,could you give me a brief overview of it? [答案]C 5.―So could you make an exception and accept D/P? ―___________________ A.I shall tell you frankly it would drastically increase our risk. B.Thanks,we are inclined to accept your price. C.Yes,we have already tried our best. [答案]A 二、选择填空(每小题2分,共30分) 6-20题:阅读下面的句子,从A、B、C三个选项中选出一个能填入空白处的最佳选项,并将答案序号写在答题纸上。

国家开放大学电大专科《商务英语2》期末试题标准题库及答案(3936号)

国家开放大学电大专科《商务英语2》期末试题标准题库及答案(3936号)

最新国家开放大学电大专科《商务英语2》期末试题标准题库及答案(试卷号:3936) 考试说明:本人汇总了历年来该科的试题及答案,形成了一个完整的标准考试题库,对考生的复习和考试 起着非常重要的作用,会给您节省大量的时间。

内容包含:交际用语、词汇与结构、阅读理解、翻译。

做 考题时,利用本文档中的查找工具(Ctrl+F ),把考题中的关键字输到查找工具的查找内容框内,就可迅速 查找到该题答案。

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《商务英语2》题库一一、交际用增(每小JE 2分,共计10分):选择正魂的语句完成下列对话,弁格答案序号写在答霆纸上。

!• 一 Do we need io (ill in the application form?£. How about your friend• IJ Yan? Docs she work in the same department with you?A. Shr is fig thank you> and you?K She is thnnk you • and she 1II be happy to see you agnin.(L She 15 fine, thnnk you, and she works in the Auditing DepartmentIn most cases• it is the total income rrceivecL A. When do you start to learn Rbout taxable income? B. Why do you want to know taxable income? (:. Whar docs taxable income rrfcr to?h Do you mean that dejjosits and withdrawals are posted to my Account inmirdiately?A. Yest we prtxress ca^h transactions during the working day. Yrs. wr process cgh transactions as soon as they Take place.C. Ycst wc process cash transactions on the second day. 5・一How can people avoid food contamination nowadays?A. The government should set strict rules to standardize the production of food. 氏 People should have balanced food to get different nutrients they need>C ・ I agree with you On this pointe and we should pay more to attention to food safetyeA. Yes. you niuxt.(L YtRw you may.B. Y CJ you need.二•选择填空(每小越2分.共计30分)6-20®:阅读下面的句于.从A、B、C三个选项中选出一个能境入空白处的星佳选项,并将答案序号富在签18纸上矿6. I know personal selling is nlso n very effective _____________________ building __________buyers* confidence^A. (or— to B- for— upC. io— wnh7. The profitable sales volume is the volume of salts thnt actually will _______________ buniisessthe most profit.A, earn B・ getC. take8. What's the insurance __________ for the shipment vA. rate B- valueC. ratio9. You should make sure that your password is long enough xo prevent it ______________ beingeasily hacked.A. inB. fromC・ out10. Those enterprises that only seek profits without awareneAs of _______________ protectionare short-sighicd.A. sustainableB. environmenulC. social11. Hix failure __ ______ not working hard enoughsA. resulted in B・ benefited fromC. acted anX2. We arc under the __ ______ to finish the TV commercial before the deadline.A. fire R g"C. sea13. Remember we wnnt to create ・ forwnrd looking im叫<•as well ■・ increase the of owr brnnd.A. nwftrdB. availabilityC. nwarcneMn1 '・N”w wr nrr ublr lo brownc ___________ «hopji in the world in uur own home.A. the mo»t fancyB. (itncie9iC the (nncicfit15. (xmniimpttnn and invr^trncni# mconwhilr. accounted (or 4. 5 and 1 2 prrcrntn«cpoints of fir^t^tpjArtrr growth ________ .A ・ rcnpectfullyB k respectively(\ rchpcrtnblyM ・ ---------- <lu problem is (hr mam impon/int und often the most difficult step in the processA. Define C. Orfininu17. The M W R 、ntopped her property from ______________ . A. !O hr fl (x>dinH B. being flooded C, being noodinR18. A compnny can ndvcrtinc in various woy.. depending on upend* A. how fur B. how longC. how much!9・ _ ___ _ our income i.・____ t nx we should pay.A ・ The higher, the more B. Higher, more C ・ The highest • the moRi20. Our new supply chain __________ by the mm ,欧mem.A ・ h»9 rcnlly been pushed K K AN really pushedC. did really punh三■固读理IW (督小分,共计40分)文内8判断怡出的III 句泉否正翰,正瑜的的期“F :并将答案R庄答皿蛾上。

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商务交际英语(2)期末复习资料Part I. MULTIPLE CHOICE (10 小题,每小题2 分,共20 分)Directions: Choose the letter indicating the best choice to complete each sentence or answer each question1.Which of the following would make the best opening for a persuasive letter?a.As a world traveler, would you please speak to our group on your life-changing experiences intouring India?b.Because of your varied experiences as an elementary school administrator, we would like youto address the district's annual meeting of school principals.c.Wc arc looking for a speaker for our meeting next month. I know you arc busy, but would youconsider being our speaker?d・ People who think they learned everything they need to know in kindergarten haven't heard you speak・2.In writing instructions, which of the following should you remember?a.What the intended readers already know.b.What they need to know・c.The terms they understand.d.All of the above are essential.3.A drawing is used to ____________ .a.show geographic relationships.b・ emphasize details of an idea or procedure・c.show lines of authority.pare one or more quantities with another.4.Which is not one of the three miscellaneous graphic and visual aids?a.mapsb. photographsc. objectsd. drawings5.What is the most complex form of communication?a.one-on-one communication b・ communication in printc・ communication by e-mail d. telephone communication6.Which of the following is a part of your image?a.Level of sclf-confidcncc b・ friendlinessc. appearanced. all of the above are parts of your image7.A barrier to effective listening could be ____________ ・a.A bad mental attitude about the subject of the speaker.b.A bad mental attitude about the speake匚c.A loud noise・d.All of the above.& To lead a meeting effectively, ____________ ・e an agenda・b.do not waste time by restating the objective of the meeting.c.let the experts and extroverts dominate the discussion.d・ all of the above are effective ways to lead meetings*9.In planning a manual, which of the following is most important to consider?a.Your own experience with the topic of the manual.b.What the intended readers need to know・c.What you would like to teach the readers・d.The placement of graphics and illustrations.anization charts are used to ________ ・a.show relationshipsb.illustrate trendsc.explain steps of a complicated procedured.indicate proportions11.Which of the following are internal customers for a worker in a flower shop?a.The people who work at the dry cleaning establishment next doo匚b.The truck drivers for the wholesale florist, from which the shop gets its flowers.c.The woman who wants to put a poster in the window about a charity craft sale.d.The man who orders flowers for his mother on Mother's Day.12.Which of the following describes an appropriate way to receiver customers?a.A secretary behind a big glass window occasionally smiles out upon the waiting customers.b.Employees bustle through a front office; they assume waiting customers have been greeted bythe receptionist, even though she is not at her desk at the moment.c.A woman behind a desk nods at people who come up to her desk while she talks on the phone,then motions for them to be seated in a chair on the other side of the room.d.A receptionist just inside the door greets everyone who enters, even though she is busy withwork at her desk.13.The intimate zone of personal space is _______ ・a.0 to 18 inches for North Americans but larger for Latin Americansb.0 to 18 inches for North Americans but smaller for Latin Americansc.18 inches to 2 feet for North Americansd.12 inches to 18 inches for those from the Middle East14.Which of the following is not part of the listening process?a. Hearing・b. Symbolizing・c. Focusing・d. Remembering・15.Which of the following would be considered a short oral presentation?a.A presentation to the Board of Directors.b.A report on the progress of a very large, major project.c.An introduction of a presenter at a social club・d.None of the above would be a short presentation.16.Which of the following will not provide a helpful influence on a meeting?a. Be flexible・b. Discuss ideas.c・ Use body language to your advantage.d.All of the above will help provide a helpful influence・Part II. TRUE/FALSE (10 小题,每小题2 分,共20 分)________ 1 ・ People tend to read parts of a manual instead of the whole thing.________ 2. In a persuasive letter, the direct approach gets the best results.________ 3. Your visual aids should always be titled.________ 4. Providing quality customer service is vital to a company's success・________ 5. An outgoing voice-mail message should be as detailed as possible・________ 6. Color is a nonverbal environmental symbol that establishes mood.________ 7. Hearing and listening are identical in their meaning・________ 8. A supervisor might be more likely to read a process description instead of a set of instructions.________ 9. The benefits of granting your request will be obvious to most readers・________ 10. The reference to your graphic aid within the written text should come before the actual graphic aid appears・________ 11. A pie chart is the appropriate graphic aid to use when comparing one or more quantities with another.________ 12. Being informed of the reason for a delay may help customers wait more patiently・________ 13. A nod of the head up and down while saying "yes" is an example of a nonverbal symbol that substitutes.________ 14. In a meeting, you send a message about who you are, your abilities, and your competence.Part III QUESTIONS AND SHORT ANSWERS (5 小题,每小题2 分,共10 分)1.What kind of description writing requires a step-by-step description?ANS:2.What is customer service?ANS:3.n It's not what you say, but how you say it that counts" is a statement that reflects the importance of what area of nonverbal communication?ANS:4.What are the important symbols in an oral presentation?ANS:5.What type of resume can be placed on the Internet?ANS:6.In planning a set of instructions, whose knowledge determines the technical level, the writer's or the reader's?ANS:7.How many sets of data should you present in one bar graph at most?ANS:8.What nonverbal symbols compose your image?ANS:9.How can a presenter know if his or her presentation is successful?ANS:10.What are the two methods for organizing resumes?ANS:Part IV READING COMPREHENSION (10 小题,每小题2 分,共20 分)Part V TRANSLATION (3段短文,每段5分,共15分)1. A sales letter tries to persuade a potential customer to purchase a product or service・ Likeother persuasive messages, it involves gaining the reader's attention, establishing a need, showing how a product or service will meet that need, presenting supporting information, and providing for an easy way for the reader to respond・ A sales letter might appeal to readers1 senses by describing how something looks, sounds, feels, smells, or tastes・ This appeal can range from the warm, cinnamon smell of apple pie to the silky feel of a new blouse.2.Face the audience when using your visual aids. Audience members prefer to see the front of you. When you speak, they can hear you better if you are facing them rather than the screen behind you. When using a pointer, hold the pointer in the hand closest to the visual aid to avoid turning your back to the audience. Read from your transparency while facing the overhead projector (and thus your audience) rather than turning around to read from the screen. Likewise, read from your computer monitor rather than turning toward the projected image as you speak.3.Within two days after the interview, you will want to write a brief follow-up letter to the interviewer, thanking him or her for the interview. If you are sure you want the job, indicate your interest・ Follow-up letters are courteous and thoughtful, and they bring your name before the interviewer agai n.4.Instructions tell readers how to do something. Manuals are sets of instructions combined with explanations, descriptions, definitions, and other related information. Both instructions and manuals should provide all the guidance reader need in order to carry out the tasks・ Your challenge is to write instructions and manuals that arc so inviting and easy to use that people decide to read and follow them.5.Spoken or written symbols make up the verbal part of a message and are accompanied by nonverbal symbols・ However, a nonverbal message may not have a verbal counterpart・Nonverbal symbols——body language, appearance, touch, space, time, voice——exist in written and oral communication as well as in the environment.6.Preparing formal oral presentations is challenging. A long speech may last from 20 minutes to more than an hour. As part of your preparation, determine the objective of your speech, analyze the audience, determine the time available for the speech, gather information, and determine the appropriate mode of delivery.7.Too much confidence can hurt you. If others see you as cocky, inflexible, or as a “know it alF\ they will see you as self-centered and unrealistic about your own abilities. They will probably respond to you negatively and with serious questions about your "ability to work with others" or your "ability to get the job done.55Part VI WRITING (共15 分)参考答案:Part I. MULTIPLE CHOICE (10 小题,每小题2 分,共20 分)Ld 11.b 2. d 3. b 4. c 5. a 6. d 7. d &a 9. b10.Part II. TRUE/FALSE (10 小题,每小题2 分,共20 分)l.T 6.T ILF2.F3.T4.T5.F 7.F &T 9.F 10. T12.T 13.F 14. TPart III QUESTIONS AND SHORT ANSWERS (5 小题,每小题2 分,共10 分)1 • What kind of description writing requires a step-by-step description?ANS: a process description2.What is customer service?ANS: the performance of activities to ensure customer satisfaction3.M Ifs not what you say, but how you say it that counts'* is a statement that reflects theimportance of what area of nonverbal communication?ANS: voice or paralanguage4.What are the important symbols in an oral presentation?ANS: (a) vocal qualities, (b) nonverbal symbols, and (c) visual aids5.What type of resume can be placed on the Internet?ANS: on-line resume6.In planning a set of instructions, whose knowledge determines the technical level, thewriter's or the reader^?ANS: the reader's7.How many sets of data should you present in one bar graph at most?ANS: four8.What nonverbal symbols compose your image?ANS: level of confidence; friendliness; sincerity; appearance; and body actions or eye contact, facial expressions, gestures, and posture.9.How can a presenter know if his or her presentation is successful?ANS: read the feedback10.What are the two methods for organizing resumes?ANS: reverse chronological order and functional orderPart V TRANSLATION (3段短文,每段5分,共15分)1.销售信函试图说服潜在的顾客购买产品或服务。

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