Haier 海尔公司 英文

• April 14, 1992, Qingdao refrigerator factory through the ISO9001 certification, and to be the home appliance industry the first through the authentication of the factory. • November 16, 1992, haier group in Qingdao high-tech park 800 mu of land requisition, build China's largest production base of home appliance haier industrial park. • On November 19, 1993, Qingdao haier refrigerator Co., LTD shares on the Shanghai stock exchange listing.
In the course of development of haier group
• On January 1, 1984, Qingdao, Shanghai economic committee approved formally established Qingdao refrigerator factory. • In April, 1985, made by the factory director ZhangRuiMin host, there will be serious quality problem of 76 sets a brand electric water tank smashed up in public. • In June 1985, the production of our first Taiwan four-star refrigerators "jean island liebherr" brand BCD-212 type. • In 1988, "jean island-liebherr" brand BCD-212 type refrigerator won the Chinese history of refrigerator first medal in GuoYou gold medal.
• In February 1996, haier Sally only ROM (Indonesia) Co., LTD. Was established in Indonesia Jakarta, haier first multinational management.
• June 26, 1996, haier group winner of the high quality service issued by the science association number five diamond award, become the first Asian won the honor of home appliance enterprise, President ZhangRuiMin become the first won the "five-star diamond personal lifelong awards" entrepreneurs. • In February 1992, in cologne in Germany at the home appliance exposition, the haier group President ZhangRuiMin to 12 a haier dealers presented a "haier specializes in certificate".
Functional institutions
Products
Household appliance Digital products
Others
Medical equipment
Home
Household appliance
Digital products
Medical equipment
Development Strategy
• Brand strategy（1984~1991）：produce refrigerator only, accumulate management experience of enterprises • Diversification（多元化）strategy（1992~1998）： one product to various product • International strategy（1998~2005）：being sold in the main global economic area market • Global strategy（2006~now）：creating different kinds of Haier Brand------adjust to different countries in the world
Annual Report
In 2012, the global macroeconomic downturn on export markets pose serious challenges appliance, domestic appliance market is subject to macroeconomic growth Slowdown in the real estate market continues to control the home appliance industry gradually withdraw stimulus policies and other factors, industry growth rate fell significantly. According to Beijing in the PRC, market research Ltd Retail monitoring report shows that in 2012 refrigerators, washing machines, home air conditioning products Product sales were down 12.62%, 11.42%, 15.82%.
Company's brief introduction
• • • • • • 1984:being established Turnover：135，700，000，000 CNY Employees：70，000 Patent ：more than 10，000 Brand value：8，000，000，000 CNY The Internet’s World Famous Brand(互联网时代的 知名品牌）:satisfy customers’ needs • One Single Integrated Mode(人单合一模式）：sell service instead of products ------ rewarding: “China Innovative Company”
Main Product Info
Refrigerators
Main products
Name:BCD-216TAS Dimensions:630*564*1648 Materials: Imitation stainless steel Technical: Volume 216L ，0.49 kwh/24h Features: Insurance Energy，Artificial Intelligence，Failure alarm，LED
Home
Company Objectives
• 1984 —1991 Brand strategy • 1992 —1998 Diversification strategy phase • 1998 —2005 Internationalization strategy
• 2005 —Now Global brand strategy
Haier company structure
Haier Group Board of Directors Strategy Committee Board Secretariat
Group President
CEO
Vice President
Promotion Headquarters
Product Headquarters
• On dec. 20, 1991, the government decided to Qingdao, Qingdao refrigerator factory, Qingdao ice general factory, Qingdao haier group formed air conditioner factory.
Group： ZHAO JUNZHE 553644 HUANG JUNZHONG 564145 LI JIAQI 553255
Producer：ZHAO JUNZHE 553644 Orator：
Video
Summary
pany's brief introduction pany Objectives 3.Main Product Info pany strategy 5.Annual Report pany Philosophy
CEO: ZHANhy
(1) Entrepreneurship: pursuit of excellence (2) Working style: rapid response, immediate action. (3) Group Mode: combined fleet type, 1 +1> 2 performance. (4) Management philosophy: high quality products from quality people out. (5) Market Outlook: brand strategy, create the market. Involved in any field, "Either quit, we should be doing the first fight.“ (6) Internal management mode: OEC management, market chains. (7) Quality: all work is absolutely central to the user and products, and strive to use the lowest cost, most leading design, research improvement, development, production and customer satisfaction of products to meet the needs of potential users.