新媒体营销参考文献
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
新媒体营销参考文献
1. Li, X., & Liang, W. (2019). The Influence of Social Media Marketing on Consumer Purchase Intention: The Mediating Role of Brand Awareness and Attitude. International Journal of Online Marketing, 9(3), 1-20.
2. Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.
3. Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
4. De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of interactive marketing, 26(2), 83-91.
5. Chaffey, D., & Ellis-Chadwick, F. (2016). Digital marketing: strategy, implementation and practice. Pearson UK.
6. Wu, P. C. S., & Yeh, G. Y. Y. (2016). The effect of online social network activities on brand equity. Journal of Marketing Communications, 22(4), 456-474.
7. Kabadayi, S., & Price, K. (2014). Consumer–brand
engagement on Facebook: liking and commenting behaviors. Journal of Research in Interactive Marketing, 8(3), 203-223.
8. Fournier, S., & Avery, J. (2011). The uninvited brand. Business horizons, 54(3), 193-207.
9. Vo, M., & Nguyen, T. T. (2019). The Impact of Social Media Marketing on Consumer Purchase Intention: The Mediating Role of Brand Awareness and Brand Attitude. Journal of International Business Research and Marketing, 4(2), 1-7.
10. Bijmolt, T. H., Leeflang, P. S., Block, F., Eisenbeiss, M., Hardie, B. G., Lemmens, A., ... & Weitz, B. (2010). Analytics for customer engagement. Journal of Service Research, 13(3), 341-356.。