商务英语课程课件
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• Prepare!
• Demonstrate enthusiasm, but don’t be overemotional.
• Use visual aids.
• Hit the highlights; focus on the details later.
• Keep your presentation “crisp” – several major points.
第二十页，共30页。
Roll-calling
第二十一页，共30页。
•
Now,
• let’s talk business/
• go down to business/
• get down to business.
• 言归正传(yán guī zhèng zhuàn)。
第二十二页，共30页。
Unit 1 Communication
• Or why to pursue MBA studies.
第二十五页，共30页。
Video Qs
• In job interviews you’re expected to communicate your ideas as clearly as possible. Now you will watch three videos about job interviews. After watching, answer the Qs:
• Company history
• Founder, CEO
• Business and industry profile • Main customers
• Description of products/services • Locations (branches, factories, etc.) • Size (number of employees/turnover)
• Demonstrate enthusiasm, but don’t be overemotional.
• Use visual aids.
• Hit the highlights; focus on the details later.
• Keep your presentation “crisp” – several major points.
第二十页，共30页。
Roll-calling
第二十一页，共30页。
•
Now,
• let’s talk business/
• go down to business/
• get down to business.
• 言归正传(yán guī zhèng zhuàn)。
第二十二页，共30页。
Unit 1 Communication
• Or why to pursue MBA studies.
第二十五页，共30页。
Video Qs
• In job interviews you’re expected to communicate your ideas as clearly as possible. Now you will watch three videos about job interviews. After watching, answer the Qs:
• Company history
• Founder, CEO
• Business and industry profile • Main customers
• Description of products/services • Locations (branches, factories, etc.) • Size (number of employees/turnover)
商务英语课程课件Unit 4 Business
Emotional intelligence
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization
商务英语主题知识讲座公开课一等奖优质课大赛微课获奖课件
• JENNY ROSS: I'm fine, thank you. 詹妮．罗斯: 较好， 谢谢。
• DON BRADLEY: Good morning, Jenny. 堂．布拉德利: 早上好， 詹妮。
• JENNY ROSS: Good MORNING, Don. 詹妮．罗斯: 早上好， 堂。 EDWARD GREEN: Good morning. My name' s Edward Green. I'm here to see Don Bradley. 爱德华．格林: 早上好。我是爱德华．格林。我要见堂．布拉德 利。
第4页
• GERALDINE: Ah yes. One moment, please. 杰拉尔丁：啊，好。请稍等。
• GERALDINE: Hello. Jenny, Edward Green is in reception. Please, sit down. 杰拉尔丁：喂。詹妮， 爱德华．格林在会客室要见你。请坐。 EDWARD GREEN: Thank you. 爱德华．格林：谢谢。
第3页
• CLIVE HARRIS: Thank you very much. 克莱夫·哈里斯: 非常感谢。 JENNY ROSS: Good morning, Kate. 詹妮．罗斯: 早上好， 凯特。
• KATE MCKENNA: Good morning,(moring) Jenny. How are you? 凯特．麦凯纳: 早上好， 詹妮。你身体如何?
第13页九、DialoFra bibliotekue 四（复习）
• JENNY ROSS: Kate, this is Edward Green.He's our new Marketing Executive.
• DON BRADLEY: Good morning, Jenny. 堂．布拉德利: 早上好， 詹妮。
• JENNY ROSS: Good MORNING, Don. 詹妮．罗斯: 早上好， 堂。 EDWARD GREEN: Good morning. My name' s Edward Green. I'm here to see Don Bradley. 爱德华．格林: 早上好。我是爱德华．格林。我要见堂．布拉德 利。
第4页
• GERALDINE: Ah yes. One moment, please. 杰拉尔丁：啊，好。请稍等。
• GERALDINE: Hello. Jenny, Edward Green is in reception. Please, sit down. 杰拉尔丁：喂。詹妮， 爱德华．格林在会客室要见你。请坐。 EDWARD GREEN: Thank you. 爱德华．格林：谢谢。
第3页
• CLIVE HARRIS: Thank you very much. 克莱夫·哈里斯: 非常感谢。 JENNY ROSS: Good morning, Kate. 詹妮．罗斯: 早上好， 凯特。
• KATE MCKENNA: Good morning,(moring) Jenny. How are you? 凯特．麦凯纳: 早上好， 詹妮。你身体如何?
第13页九、DialoFra bibliotekue 四（复习）
• JENNY ROSS: Kate, this is Edward Green.He's our new Marketing Executive.
研究生商务英语课件BusinessEnglishUnit1Brands
Types of brands
Functional brand
Emphasize the actual functionality and performance of products or services, such as automobiles, electronic products, etc.
Borders failed to compete
with online retailers like
Amazon,
leading
to
bankruptcy and closure of
physical stores
Kodak
Kodak failed to Embrace Digital Photography and was slow to adapt to changes in the industry, leading to bankruptcy and reconstruction
Symbolic brand
Emphasize the symbolic meaning and cultural value of products or services, such as luxury goods, fashion brands, etc.
Experiential brand
emphasizes the user experience and emotional value of products or services, such as tourism, hotels, etc.
Explore new product categories or market segments that are consistent with the brand's positioning and values
商务英语课程课件Unit2
● Telecommunications / Media ● Vehicle manufacturing ● IT / Electronics ● Engineering ● Construction ● Pharmaceutical ● Energy ● Airline ● Other
Can you match the types of business in the box to the pictures?
2.1.2. Listen to the first part of a talk about ACT Systems
Corporation and complete the following fact sheet.
ACT Systems Corporation
Headquarters in __S_a_n_F_r_an_c_is_c_o_ Specializes in __m_e_c_h_a_ni_ca_l_t_es_t_in_g_&__si_m_u_la_ti_o_n_e_q_ui_p_m_e_n_t __ Factories located in ___U_S, Britain , ___F_r_a_nc,e___G_e_r_many
1） When it was started or founded and who its founder was. 2）What is the company’s line of business? 3）What products it makes or what services it provides. 4）Its sales figures. 5) Its structure. 6）How many people work for it: how many employees it has. 7）Where its headquarters are: where it is based. 8）Whether it does business overseas. 9）Where its factories or plants are located (if it’s a manufacturing company). 10）How many branches or retail outlets( shops) it has (if it’s a retail organization). 11）Whether it sells business-to-business, or whether it’s a retail organization selling to
商务英语课程课件Unit5BusinessMeeting
了解全球商务会议和国际关系，包括跨国会议、外交会谈和国际合作等方面的挑战和机遇。
Interactive Case Studies on Effective Business Meetings
通过实际案例研究探讨有效商务会议的关键要素和成功模式，培养问题解决 和决策能力。
Conclusion and Best Practices for Business Meetings
介绍商务会议中的法律事项和合规要求，确保会议的合法性和合规性。
Handling Difficult Situations in Business Meetings
探讨商务会议中的困难局面和挑战，分享解决问题和妥善应对的策略和方法。
Evaluating the Success of Business Meetings
讨论如何评估商务会议的成功程度，包括收集反馈、分析数据和制定改进计 划。
Follow-up and Action Plan for Busin计划，确保会议的成果得到落实和继续推动。
Global Business Meetings and International Relations
掌握商务会议中的有效沟通技巧，包括倾听、表达、提问和处理冲突等，提高会议的互动和效果。
Conflict Resolution Strategies for Business Meetings
了解商务会议中的冲突解决策略和技巧，处理和化解冲突，维护会议的秩序和和谐。
Role of Technology in Business Meetings
提供商务会议中的演讲技巧和展示技巧，包括设计幻灯片、掌握表达技巧等。
Strategic Planning and Decision Making in Business Meetings
Interactive Case Studies on Effective Business Meetings
通过实际案例研究探讨有效商务会议的关键要素和成功模式，培养问题解决 和决策能力。
Conclusion and Best Practices for Business Meetings
介绍商务会议中的法律事项和合规要求，确保会议的合法性和合规性。
Handling Difficult Situations in Business Meetings
探讨商务会议中的困难局面和挑战，分享解决问题和妥善应对的策略和方法。
Evaluating the Success of Business Meetings
讨论如何评估商务会议的成功程度，包括收集反馈、分析数据和制定改进计 划。
Follow-up and Action Plan for Busin计划，确保会议的成果得到落实和继续推动。
Global Business Meetings and International Relations
掌握商务会议中的有效沟通技巧，包括倾听、表达、提问和处理冲突等，提高会议的互动和效果。
Conflict Resolution Strategies for Business Meetings
了解商务会议中的冲突解决策略和技巧，处理和化解冲突，维护会议的秩序和和谐。
Role of Technology in Business Meetings
提供商务会议中的演讲技巧和展示技巧，包括设计幻灯片、掌握表达技巧等。
Strategic Planning and Decision Making in Business Meetings
商务英语课程ppt课件Unit4BusinessTravel
.Arrive at the airport at least one hour before departure -some airlines require two hour pre-check in. It is best to check with your carrier or booking agent.
the other key ) . Just in case your luggage is misplaced or lost, I advise you to include
basic toiletries ( make- up, tooth paste & brush etc . ) , bathing suit,
learn!
Predetermine which seminars you would like to attend. Check their schedules and be there on time.
Business cards, brochures and samples of your products and services are all very important. Make sure you have enough of your marketing tools with you or ship materials well in advance of event. Just to make sure all has safely arrived, I suggest that you confirm the delivery of your products before you leave home.
Before a business travel, necessary precautions should be taken to minimize potential problems. Usually a travel agency is needed for booking /reserving flights and accommodations according to the itinerary. The traveler is supposed not only to deal with all kinds of unexpected situations during the travel, but also to meet business associates, to organize some conferences, and to do business in other cultures, so as to make the visit successful.
the other key ) . Just in case your luggage is misplaced or lost, I advise you to include
basic toiletries ( make- up, tooth paste & brush etc . ) , bathing suit,
learn!
Predetermine which seminars you would like to attend. Check their schedules and be there on time.
Business cards, brochures and samples of your products and services are all very important. Make sure you have enough of your marketing tools with you or ship materials well in advance of event. Just to make sure all has safely arrived, I suggest that you confirm the delivery of your products before you leave home.
Before a business travel, necessary precautions should be taken to minimize potential problems. Usually a travel agency is needed for booking /reserving flights and accommodations according to the itinerary. The traveler is supposed not only to deal with all kinds of unexpected situations during the travel, but also to meet business associates, to organize some conferences, and to do business in other cultures, so as to make the visit successful.
剑桥商务英语教程ppt课件精选全文
She smiled in greeting. 她微笑着打招呼。 She welcomed us with a cheerful
greeting. 她兴高采烈地打招呼欢迎我们。
16
ppt课件
TWO KINDS OF GREETINGS
1)Formal/Informal 2)Greeting by words/Greeting
Good morning
before 12am
Good afternoon between 12am to 5pm
Good evening
after 5pm
Good night when leaving at night or going to bed
29
ppt课件
UNSPOKEN GREETINGS
ppt课件
Unit 1
Greetings and Introductions
1
ppt课件
LEARNING OBJECTIVES :
How to make introductions? 1)How to introduce yourself? 2)How to introduce others? How to greet people when you
Between friends you can add dude（/dju:d/小伙 子）/man, etc. to the end
19
ppt课件
How are you? -- Pretty good. -- Fine, thank you. -- Nothing much. / Nothing special.
40
ppt课件
Miss. 小姐，用作未婚女子姓名之前 Mrs. 夫人， 太太 Ms. 女士, 用在婚姻状况不明的女子姓
greeting. 她兴高采烈地打招呼欢迎我们。
16
ppt课件
TWO KINDS OF GREETINGS
1)Formal/Informal 2)Greeting by words/Greeting
Good morning
before 12am
Good afternoon between 12am to 5pm
Good evening
after 5pm
Good night when leaving at night or going to bed
29
ppt课件
UNSPOKEN GREETINGS
ppt课件
Unit 1
Greetings and Introductions
1
ppt课件
LEARNING OBJECTIVES :
How to make introductions? 1)How to introduce yourself? 2)How to introduce others? How to greet people when you
Between friends you can add dude（/dju:d/小伙 子）/man, etc. to the end
19
ppt课件
How are you? -- Pretty good. -- Fine, thank you. -- Nothing much. / Nothing special.
40
ppt课件
Miss. 小姐，用作未婚女子姓名之前 Mrs. 夫人， 太太 Ms. 女士, 用在婚姻状况不明的女子姓
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3）When doing business in another culture, what aspects should be taken into consideration?
3. Do you happen to know any regulations for taking a plane? Tick the statements you think ives
Making preparations for business travel
Making enquiries Dealing with different
situations while traveling Making an itinerary
booking office.
1. T 2 F. 3. T 4. T 5. F 6. T 7. F 8. T 9. T 10. F
WHAT TO PREPARE BEFORE A BUSINESS TRIP
IMPORTANT DOCUMENTS:
Carry proof of your citizenship (passport, driver's license or birth certificate). It is important that one of these documents contains your recent photograph. You may be asked to produce a photo identification, particularly if you are using electronic ticket.
◆ Warm-up Practice ◆ Listening Task ◆ Speaking Task ◆ Reading Task ◆ Writing Task ◆ Follow-up Practice
We need to discuss some questions
about what we are going to learn in this
2. Discuss the following questions.
1） Discuss in pairs or groups why business visits are necessary.
2）Before making a business travel, what preparations should be made?
interfere with the plane's electronic equipment. ( ) 7) Passengers must check in 30 minutes before departure on
international flights. ( ) 8) Passengers must fasten their seat belts during take-off or landing. ( ) 9) The airline needn't accept responsibility for delays due to bad weather. ( ) 10) Passengers can transfer their tickets to others without going to the
unit.
Sure, that’ll help us understand better about what we are
asked to do.
1. Business Travel
Before a business travel, necessary precautions should be taken to minimize potential problems. Usually a travel agency is needed for booking /reserving flights and accommodations according to the itinerary. The traveler is supposed not only to deal with all kinds of unexpected situations during the travel, but also to meet business associates, to organize some conferences, and to do business in other cultures, so as to make the visit successful.
A letter/contract of invitation to do business in United States/Canada is also a document that you must carry with you at all times.
weapons, explosives, corrosives, or inflammables onto the plane. ( ) 5) Passengers can smoke during the flight. ( ) 6) Passengers mustn't use mobile telephones on flights because they will
( ) 1) Passengers can only hand-carry a small bag aboard the plane. ( ) 2) Children under 5 needn't buy a ticket. ( ) 3) People who haven't got an ID card cannot board the plane. ( ) 4) Passengers mustn't carry dangerous articles such as compressed gases,
3. Do you happen to know any regulations for taking a plane? Tick the statements you think ives
Making preparations for business travel
Making enquiries Dealing with different
situations while traveling Making an itinerary
booking office.
1. T 2 F. 3. T 4. T 5. F 6. T 7. F 8. T 9. T 10. F
WHAT TO PREPARE BEFORE A BUSINESS TRIP
IMPORTANT DOCUMENTS:
Carry proof of your citizenship (passport, driver's license or birth certificate). It is important that one of these documents contains your recent photograph. You may be asked to produce a photo identification, particularly if you are using electronic ticket.
◆ Warm-up Practice ◆ Listening Task ◆ Speaking Task ◆ Reading Task ◆ Writing Task ◆ Follow-up Practice
We need to discuss some questions
about what we are going to learn in this
2. Discuss the following questions.
1） Discuss in pairs or groups why business visits are necessary.
2）Before making a business travel, what preparations should be made?
interfere with the plane's electronic equipment. ( ) 7) Passengers must check in 30 minutes before departure on
international flights. ( ) 8) Passengers must fasten their seat belts during take-off or landing. ( ) 9) The airline needn't accept responsibility for delays due to bad weather. ( ) 10) Passengers can transfer their tickets to others without going to the
unit.
Sure, that’ll help us understand better about what we are
asked to do.
1. Business Travel
Before a business travel, necessary precautions should be taken to minimize potential problems. Usually a travel agency is needed for booking /reserving flights and accommodations according to the itinerary. The traveler is supposed not only to deal with all kinds of unexpected situations during the travel, but also to meet business associates, to organize some conferences, and to do business in other cultures, so as to make the visit successful.
A letter/contract of invitation to do business in United States/Canada is also a document that you must carry with you at all times.
weapons, explosives, corrosives, or inflammables onto the plane. ( ) 5) Passengers can smoke during the flight. ( ) 6) Passengers mustn't use mobile telephones on flights because they will
( ) 1) Passengers can only hand-carry a small bag aboard the plane. ( ) 2) Children under 5 needn't buy a ticket. ( ) 3) People who haven't got an ID card cannot board the plane. ( ) 4) Passengers mustn't carry dangerous articles such as compressed gases,