高中英语 Unit1 Advertising Grammar and usage教学设计 牛津译林版必修4
高一英语M4 Unit 1 Advertising Grammar and usage课件牛津英语_
12.5
1990 1995 2000 2005 2010 2015
Listen to the announcement and complete the bar chart for future reference.
12.5
1990 1995 2000 2005 2010 2015
Listen to the announcement and complete the bar chart for future reference.
Listen to the announcement and complete the bar chart for future reference.
1990 1995 2000 2005 2010 2015
Listen to the announcement and complete the bar chart for future reference.
1. taste /look/ingredients 2. comments from consumers 3. what is unique about the product 4. price /discounts 5. benefits 6. where people can buy the product
Discuss in pairs about the note on P13 and fill in the subject.
In order to write an attractive advertisement, you need to interview your friends about good advertisements they have seen and write a simple report to your boss.
高二英语教案：Unit1 Advertising
高二英语教案：Unit1 Advertising Unit 1 Advertising话题领悟一．背景导入Some slogans for advertisements1. Good to the last drop. 滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2. Obey you thirst. 听从你的渴望。
（雪碧）3. The new digital era. 数码新时代。
（索尼影蝶机）4. Take time to indulge. 尽情享受吧！（雀巢冰激凌）5. Poetry in motion, dancing close to me. 动态的诗，向我舞近。
（丰田汽车）6. Just do it. 只管去做。
（耐克运动鞋）7. The taste is great. 味道好极了。
（雀巢咖啡）8. Feel the new space. 感受新境界。
（三星电子）9. Intelligence everywhere. 才智演绎，无处不在。
（摩托罗拉手机）10. The choice of a new generation. 新一代的选择。
（百事可乐）11. Lets make things better. 让我们做得更好。
（飞利浦电子）12. No business too small, no problems too big. 没有不做的小生意，没有解决不了的大问题。
（IBM公司）二．自主探究1．Where can ads be found? How do people react to ads?______________________________________________________________________________________________________________________________________________________2. What are the basic principles and function of advertisements? ______________________________________________________________________________________________________________________________________________________3. Do all the ads make profits? If not, could you please show us your explanation?______________________________________________________________________________________________________________________________________________________课堂演练Reading一．快捷识记1．We are so used to them that we often do not even realize how many we see and hear in a day. 我们已经对广告习以为常了，以至于我们经常忽视了一天看过或听过多少广告。
Unit 1 Advertising Grammar课件 牛津译林版必修4课件
How to use reported speech to report:
statements
questions imperative sentences
Statements:
*We use noun clauses introduced by that to report statements. She said, ‘Ads are an important part of our lives.’ She said that ads are an important part of our lives. ‘There are two main types of ads,’ the writer said to us. The writer told us that there are two main types of ads. *More reporting words:
What should we pay attention to?
1 personal pronouns and tense e.g 1 Miss Yang said, ‘ I will buy a new dress.’ Miss Yang said that she would buy a new dress. Ex. Simon said, ‘ I wrote a letter.’ Simon said that he had written a letter. How to change the tense? Have a look.
高一英语 module 4 unit 1 advertising grammar牛津
She said that that film was quite interesting. ‘Finish the project tomorrow.’ he said to me.
reported speech
We use direct speech to report what exactly has been said. If we write the speech down, the words will usually appear in quotation marks.
continuous
第五页，共二十三页。
Practice: Change the following sentences into reported speech.
1 ‘I haven’t brought my dictionary,’ the student said.
The student said that he hadn’t brought his dictionary. 2 Tom said to them, ‘ I will get excited.’ Tom told them that he would get excited.
learn more about it
e.g: He said, ‘I lost a key here yesterday.’
He said that he had lost a key there the day
before/the previous day.
学年高中英语《Unit1 Advertising SectionC Grammar and usag
Section C Grammar and usageⅠ.单项填空1. (2012·红河高一检测) Our English teacher suddenly stopped and asked __________. A. what was the matterB. what the matter wasC. what is the matterD. what the matter is 2. I think you should talk to your daughter and tell her __________ to solve the problem. A. which she could doB. what she can doC. which could she doD. what can she do 3. When Jack arrive d, he learned Mary __________ for almost an hour. A. had gone B. had set off C. had left D. had been away4. (2012·台州高一检测)—Could you tell me__________?—Sorry, I have no idea. A. where lives Mr. Smith B. Mr. Smith lives where C. where does Mr. Smith live D. where Mr. Smith lives5. He asked __________ for the violin. A. did I pay how much B. I paid how much C. how much did I payD. how much I paid 6. He said,“I am living with my brother.” →He said that ________ was living with ________ brother. A. I; my B. you; your C. he; hisD. he; my 7. (2012·太原高一检测)You can never know __________ when she received our presents. A. how excited she was B. how she was excitedC. how was she excitedD. how excited was she 8. He asked,“Are you a Party member or a League member?” →He asked me _________ .A. am I a Party member or a League memberB. was I a Party member or a League memberC. if I was a Party member or a League memberD. whether was I a Party member or a League member 9. My mother asked me to show my homework to her.→My mother said to me ，“Show _________ homework.” A. her my B. me your C. her yourD. me his10. He said,“Don ’t do that again.” →He ________ me _________ that again. A. said to; not to do B. said to; don ’t do C. told; don ’t doD. told; not to do11. Do you know __________? A. where is her address B. in which place is her address C. what her address is D. the place her address is12. Excuse me, but can you tell me __________? A. where can I get to the library B. where I can get to the library C. how can I get to the library D. how I can get to the library13. The general said to the men,“Don ’t stop practising.”→The general __________ the men __________ practising.A. ordered; not to stopB. ordered; don ’t stopC. said to; not to stopD. requested; to not stop14. John asked me __________ to visit his uncle ’s farm with him. A. how would I like B. if or not would IlikeC. whether I would likeD. which I would like 15. (2010·上海秋季高考)When changing lanes, a driver should use his turning signal to let other drivers know __________.A. he is entering which laneB. which lane he is enteringC. is he entering which laneD. which lane is he entering16. (2012·四川高考)Scientists study __________ human brains work to make computers. A. when B. howC. thatD. whether17. (2010·辽宁高考)—It’s no use having ideas only.—Don’t worry. Peter can show you __________ to turn an idea into an act.A. howB. whoC. whatD. where18. (2011·新课标全国卷)When Alice came to, she did not know how long she __________ there.A. had been lyingB. has been lyingC. was lyingD. has lainⅡ.用括号中动词的正确形式填空1. The teacher said that light __________ (travel) faster than sound.2. He told us he had __________ (finish) reading the book.3. She told me __________ (not tell) him the news.4. We all know that practice __________ (make) pe rfect.5. She said she __________ (go) to England in 1998.6. He says that he __________ (buy) me a book yesterday.7. He told me that he __________ (teach) English since he came here.8. She asked him __________ (bring) her a cup of tea.Ⅲ.句型转换1. “I’ve found my wallet,”he said to me. He __________ me that he __________ __________ __________ wallet.2.“I took it home with me,”she said.She said that __________ __________ __________ it home with her.3. The teacher said,“The sun ris es in the east and goes down in the west.”The teacher said that the sun __________ in the east and __________ down in the west. 4.“You must come here before five,”he said. He said that I __________ to go __________ before five.5.“Did you see her last week?”he said.He __________ __________ I had seen her the week __________.6. He said,“You can sit here, Jim.”He __________ Jim that he __________ sit there.7. He asked,“How did you find it, mother?”He asked his mother __________ __________ __________ found it.8.“Where have you been these days?”he asked.He asked me __________ I __________ been __________ days.答案与解析Ⅰ. 1. A 句意：我们的英语老师突然停下来问怎么了。
高中英语 Unit 1《Advertising》Grammar课件 牛津译林必修4
direct speech
this
reported speech
that
these
those
come
go
Reported speech: (1) statements
We use noun clauses introduced by “that” to report statements.
2. “Don’t worry, Mickey,” Jen said. →
Jen asked Mickey not to worry.
☆ There are other verbs that can be used in this structure to report imperative sentences:
The writer told us to think about why we should do the things the ad suggested.
★ To report imperative sentences, we use the structure: reporting verb + obj. + (not) to-infinitive
tomorrow
→ the next day / the following day / on Thursday , etc.
yesterday
→ the day before / the previous day / on Tuesday, etc.
next month
→ the month after / the following month / in July, etc.
she was
The table below shows how we usually change the tenses when the reporting verb is in the past tense.
江苏省高邮中学高中英语 Unit1 Advertising Grammar and usage课件 牛津译林版必修4
Miss Yang said that she would buy a new dress. Ex. Simon said, ‘ I wrote a letter.’
Present perfect continuous
Past
perfect continuous
Practice: Change the following sentences into reported speech.
1 ‘I haven’t brought my dictionary,’ the student
Grammar and Usage
Lead-in
T: What did you eat this morning? S1: ‘I ate …d.’irect speech
T：What did S1 say, S2? zX.x.K S2: S1 said he/she aห้องสมุดไป่ตู้e….
reported speech
the month after/the following month/in July,etc
the year before/the previous year, etc.
a week ago
a week before/a week earlier, etc.
Practice: Change the following sentences into reported speech.
Direct speech
Reported speech
today tomorrow yesterday
高中英语 Unit1《Advertising》grammar and usage课件3 牛津译林版必修4
The1 doctor told the patient that he would have to wait till 3 pm the next day.
Simon said that he had written a letter. How to change the tense? Have a look.
Direct Speech Reported speech
Direct Speech Reported speech
Simple present
She said, ‘Ads are an important part of our lives.’ She said that ads are an important part of our lives. ‘There are two main types of ads,’ the writer said to us. The writer told us that there are two main types of ads. *More reporting words:
He said that he had lost a key there the day before/the previous day. Ex. ‘I read the book here a week ago.’Jane said to him. Jane told him that she had read the book there a week before.
3 The teacher promised that he would give his students a few holidays at the end of that month.
高中英语Unit1AdvertisiGrammarandusage教案牛津译林版必修42017091011
Unit 1 AdvertisingGrammar and usageDirect speech and reported speech & Reported speech: statements, questions andimperative sentencesTeaching Aims:●To learn the direct and indirect speech and how to change from one to the other●To identify the differences between direct and in direct speech●To learn how to use reported speech in statements, questions, and imperativesentences●To complete the relevant written tasks to reinforce the grammar and usage●To apply what they learn to practice by fulfilling some written mistakes. Teaching Key Points & Teaching Difficulties:✧How to help them understand the changes when changing direct speech intoindirect speech✧The usages of persuade and discourage✧How to apply the grammar rules to compete the related exercises correctly Teaching Procedure:Step One: Leading-inT: (Greet the class as usual) Now boys and girls, please look at the screen. There is a short dialogue. Read it carefully and answer the two questions.‘What are you going to do this summer holiday,’ Tom asked Ann. ‘I am goi ng to travel to Beijing with my parents.’ said Ann.What did Tom ask Ann?What did Ann say?Ss: …(This step is to attract their attention to direct speech and indirect speech.Later collect their answers on screen.)Suggested Answers:✓Tom asked Ann what she was going to that summer holiday.✓Ann said that she was going to travel to Beijing with her parents.T: Wonderful! Yon can notice that when you answer my questions you have made some changes to the original sentences. In fact your answers are written in reported speech or indirect speech w hile the original sentences in direct speech. Step Two: Direct and Indirect SpeechT: Ok. This is what we will talk about today. Now please open your text books at page 8. Go through the group 1 and 2 to answer the next two questions: What are direct speech and indirect speech?How can we change direct speech into reported speech?(Have students analyze the sample sentences. Give them some time to discuss the sentences in pairs first and then check the answers.)Ss: …Suggested Answers:✓Direct speech is to report what exactly has been said while indirect speech is to report the meaning of what has been said without using exactwords.✓We can do it by changing what has been said to an object clause or an infinitive phrases.(Make sure they understand what direct and indirect speech is. Help the students to grasp the meanings of the sample sentences. Explain them to the students if necessary.)T: Very good! ThenWhen you change direct speech into indirect speech, what else should you make changes to besides the major changes in sentence structure?Ss: …T: Now please go through the group 3 carefully, especially the tables. You can exchange your ideas with your classmates around you and think about the above question carefully.)Ss: Other changes in:✧Personal pronouns✧Tenses✧Adverbials of time and place✧Other casesT: Good! Next please consider how to change the following sentence in direct speec h into reported speech.‘Light travels at a great speed,’ said the teacher.Ss: The teacher said that light travels at a great speed.(It does n’t matter whether they are able to give correct answer. This is just to help them to realize something different when changing direct speech into indirect speech.)T: So you can see we made no changes to the sentence in direct speech. Dou you know why? Please look at the tip on the left and recall what you have learnt before and them tell me the reason.Ss: …Tips:We do not change the tense when we report a proverb or a fact that doesn’t change over time.T: Terrific! And I can show you more examples as follows:✧My teacher told me that practice makes perfect.✧The teacher said that light travels faster than sound.(Ask them go through the content on page 8 again and deal with any questions raised by the students. Last let them finish the exercise on page 9. Make sure they know what to do.)Suggested Answers:1.was2.would be3.had read4.that5.would6. had bought7.that8.would9.those 10.herStep Three: Reporting statements, questions, and imperative sentencesT: Ok, let’s go on to learn how to report sentences in statements, questions andimperative sentences. Please turn your book to page 10. Go through them one by one and share your ideas with your partner. Later on tell me:How to report statements, questions, and imperative sentences?Ss: …(Give them enough time to go through them and help them summarize the following:✧Statements●Use noun clauses introduces by that to report statements●Say and tell are common reporting verbse.g. ‘There two main types of advertisements,’ the writer said to us.→ The writer told us that there two main types of advertisements.✧Questions●Use noun clauses introduced by whether/if to report Yes/No questions●Use noun clauses introduced by W H-words to report WH-questionse.g. ‘Ar e all advertisements playing tricks on us?’ I asked her.→ I asked her whether/if all advertisements playing tricks on us.e.g. The teacher asked Tom ‘What’s the matter?’→ The teacher asked Tom what was the matter.✧Imperative sentences●Use the structure: reporting verb + object + (not) to-infinitive toreport imperative sentences●Ask and tell are common reporting wordse.g. ‘Don’t touch anything in the lab without permission.’ said the teacher.→ The teacher told us not to touch anything in the lab without permission.e.g. ‘Turn down the radio please, Tom.’ Jen said.→ Jen asked Tom turn down the radi o.T: You’ve done a good job. Now you can overview what we have learnt on page 10.If you have any difficulty, ask me for help.Ss: …(After this let them complete the Part A on page 11.)Suggested Answers:Part A:2.asked how it could help him remember English words.3.asked whether/if it taught listening and speaking.4.asked what the designer would do if she was not satisfied with the software.5.asked whether/i f it was easy to use( After this, give the students a few minutes to ask for help if they have any questions)Have them do Part B together.Suggested Answers:2. encourages use interesting and attractive photos3. recommends we (should) use eye-catching logos4. suggests we(s hould) make the slogans short and easy to remember5. tells make good use of colours to attract people’s attentionStep Four: Homework✧To do Part C1 and C2 on Page 92.✧To preview the Task.✧精美句子1、善思则能“从无字句处读书”。
高中英语 Unit 1 AdvertisingGrammara
感顿市安乐阳光实验学校Unit 1 Advertising-GrammarandusageⅠ.单词拼写1．I surf the Internet every day so that I can keep up with the l information.2．We were much a at his great progress in English.He even achieved the high grades this time ，which we just couldn't believe.3．Do you have any good books to ______(推荐) to me?4．Even you are ten years s to me ，you don't look your age at all.5．The young girl worked all summer to save money for the ______(购买) of an iPhone 5s of her own.Ⅱ.句型转换，每空一词1．“Please don't open the window because it's very cold outside now ，” said Jack politely to his classmate.Jack asked his classmate politely ______ ______ open the window because it was very cold outside ______.2．“I was born in 1983 and I graduated from high school two years ago ，” Mike said to the interviewer.Mike told the interviewer that ______ ______ born in 1983 and that ______ ______ graduated from high school two years ______.3．I asked ，“Are you satisfied with the two speeches made by theexpert this afternoon ，Toby ？” I asked Toby ______ ______ ______ satisfied with the two speeches made by the expert ______ afternoon.4．Jim said to his secretary ，“Come here before 7 o'clo ck so that we won't have to face the problems caused by the delay.”Jim told his secretary to ______ ______ before 7 o'clock so that ______ ______ have to face the problems caused by the delay.5．I immediately said to my friends ，“There will be an exciting football match tomorrow on TV.”I immediately told my friends that there ______ be an exciting football match ______ ______ ______ on TV.6．“Did you finish writing the exercises last week？” Lucy asked David.Lucy asked David ______ ______ ______ finished writing the exercises______ week ______.7．My father said to me，“What you said today was completely right.”My father told me what ______ ______ said ______ ______ had been completely right.8．She said，“I am going to write what I did in the fire accident n ext week.”She said that ______ was going to write what she ______ ______ in the fire accident ______ next week.9.Jenny said to her pupils，“The earth is a planet and it travels around the sun.”Jenny told her pupils that the earth ______ a planet and that it ______ around the sun.10．The professor said to the foreign guests，“Great changes have taken place in Yangzhou these years.”The professor told the foreign guests that great changes ______ taken place in Yangzhou ______ years.Ⅲ.单项填空1．Mary said to her brother，“Don't come to the airport to see me off.”→Mary asked her brother ______ to the airport to see her off.A．not to come B．not to go C．to not come D．to not go 2．The boy asked his mother，“Does the earth go round the sun？”→The boy asked his mother ______ round the sun.A．whether the earth goes B．whether the earth wentC．that the earth went D．weather the earth goes3．She asked Mary，“Have you finished your homework？”→She asked Mary ______.A．that if she had finished her homeworkB．that whether she had finished her homeworkC．if she had finished her homeworkD．if she has finished her homework4．“Why did you leave your hometown two years ago？” I said to him.→I ______ him why he ______ his hometown two years ______. A．said to；left；before B．said to；had left；before C．asked；had left；before D．asked；had left；ago5．Tom's father asked him，“What are you doing this for？”→Tom's father asked him______ for.A．what he was doing that B．that what he was doing that C．what he is doing D．that what his doing that6．Let those in need ______ that we will go all out to help them.A．to understand B．understand C．understanding D．understood 7．“What do you want to be？” asked Mrs.Crawford.“Oh，I ______ the President，” said the boy，with a smile.A．have been B．am C．was D．will be8．This is not my story，nor ______ the whole story.My story plays out differently.A．is there B．there is C．is it D．it is9．A lot of language learning，______ has been discovered，is happening in the first year of life，so parents should talk much to their children during that period.A．as B．it C．which D．this10．With new technology，pictures of underwater valleys can be taken ______ colour.A．by B．for C．with D．inⅣ.翻译句子1．He asked me ____________________(明天是否去北京)．2．He said ____________________(他还没有收到他女朋友的来信)．3．The teacher told us that ____________________(月亮围绕地球转)．4．She wanted to know ____________________(为什么他上学又迟到了)．5．The teacher told me ____________________(不要睡得太晚)．6．He asked me ____________________(我是否能帮助他)．7．He said ____________________(他去过两次)．8．The teacher asks us ____________________(课上尽可能多说英语)．9．He didn't tell me ____________________(在哪里能买到那本书)．10．The king ordered the clothes to ____________________(立刻做)．参考答案Ⅰtest 2.amazed 3.recommend 4.senior 5.purchaseⅡ.1.not to；then 2.he was；he had；before 3.whether/if he was；that 4.go there；they wouldn't 5.would；the next day 6．whether/if he had；the；before 7.I had；that day 8.she；had done；the 9.is；travels 10.have；thoseⅢ.1.B祈使句改成间接引语时，用不定式作宾语补足语，否定词not应该放在不定式的前面；直接引语中的come改成go。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
单元：Unit 1 Advertising
板块：Grammar
课堂设计指导思想：
本堂课是以让学生辨识直接英语和间接引语，如何将陈述句、疑问句、祈使句改为间接引语等为主的语法课。
语法课的教学目标包括帮助学生理解并掌握比较人、物体及事物的表达方式；也包括使用适当的语言形式进行描述和表达观点、态度和情感等语言基础知识。
当然，语法教学不能让学生死记枯燥的规则。
教师必须创设具体语境，让学生在真实的语言情景中学习，在语境中学会运用规则。
Teaching aims:
1. Get to learn the difference between direct speech and reported speech or indirect.
2. Learn how t o change direct speech into indirect speech in different tenses.
3. Learn to use indirect speech in statements, questions and imperative sentences.
Teaching procedures:
Step 1 Lead-in
The short dialogue is used to tell stu dents what direct and reported or indirect speech are.
【设计说明】用简短的对话直接导入本课，让学生在较为真实的情景中接受直接引语和间接引语的概念。
Step 2 Look and see—c hanges in sentence structure
First ask students to compare the sentences in direct speech and in reported speech, and find the difference between them. Let students learn that we can change direct speech into indirect speech by changing what has been said to an object clause or an infinitive phrase.
【设计说明】通过两个例句让学生区别直接引语和间接引语，间接引语多数构成宾语从句，也可构成动词不定式短语。
Step 3 Look and see—changes in personal pronouns and tenses.
Let students learn the changes in personal pronouns and tenses.
【设计说明】通过例句和表格让学生了解人称代词和时态的具体的变化情况。
Step 4 Practice 1
Ask students to change the three sentences into indirect speech.
【设计说明】通过操练三个句子，检测学生对人称代词和时态变化的掌握情况，并加以巩固。
Step 5 Lo ok and see—changes in adverbials of time and place
I ntroduce to students example of changes in adverbials of time and place by means of sample sentences and the table.
【设计说明】引入新的规则，即时间和地点状语的变化。
Step 6 Practice 2
Again, ask students to change three sentences into r eported speech.
【设计说明】再次当堂操练帮助学生体会时间和地点状语的变化，并进一步巩固时态和人称代词的变化。
Step 7 Look and see—changes in other cases
Use the table to show some more examples of the changes that take place when we change direct speech into reported speech and also tell students some special cases. 【设计说明】用表格直接引入两个指示代词和个别动词的变化, 并通过例句向学生指出应用中应注意的特殊情况。
Step 8 Complete the memo
Ask students to finish the Ex. on Page 9. and check the answers in cla ss.
【设计说明】这一练习的设计为学生提供了真实的语言环境，让学生在语境中运用和体会本堂课所学的各种变化形式。
Step 9 How to use reported speech to report
Students learn how to use reported speech to report in statements, yes/no questions, wh-questions and imperative sentences in this part.
【设计说明】通过讲练法让学生学会在陈述句，疑问句和祈使句中的具体用法。
用例句为学生创设语境。
Step 10 Consolidation
Have students go over Part A at P.11 and practice reporting questions using whether/if or wh-words. Ask students to note word order and other changes and check the answers as a class. Then finish Part B.
【设计说明】在情景中操练所学内容，能激发学生的学习兴趣，体现寓教于乐的原则。
Step 11 Homework
【设计说明】通过家庭作业再次巩固所学内容。
并为下一课时的学习作准备。