商务英语综合教程复习整理
21世纪商务英语综合教程3册1—5单元复习资料
21世纪商务英语综合教程3册1—5单元复习资料辅修21世纪商务英语综合教程1—5单元复习资料词组解释（英汉互译）monetary policy free trade trade barrier economic bailout货币政策自由贸易贸易壁垒经济援助mission statement price tag initial public offering investment bank远景宣言价格标签首次公开募股投资银行market-skimming pricing commercial bank headhunter entrenched interest市场撇脂定价法商业银行猎头既得利益break-even pricing trade liberalization import competition human resources盈亏平衡定价法贸易自由化进口竞争人力资源job vacancy money supply recruitment strategy import tariff 职位空缺货币供给招聘策略进口关税stock underwriting penetration pricing price leadership talent pool股票承销市场渗透定价法价格主导地位人才库economic integration job descriptions job fair checking account经济一体化职位描述招聘会支票账户price discrimination substitute product credit union economies of scale价格差别替代产品信用合作社规模经济customer value line of credit economic downturn deceptive pricing顾客价值信贷额度经济下滑欺骗性定价法mortgage savings account service sector international reserve抵押贷款储蓄账户服务业国际储备charismatic leader customer value influence source regressive tax魅力型领袖顾客价值影响源递减税recruitment timeline price leadership招聘时限价格领先（地位）选词填空1.In recent years, the emphasis of business enterprises is on globalization. Firmsglobalize to achieve economies of scale and to widen their customer base.2.Through long and tough negotiations, they have in the end gained access to themajor trading ports of their business partners.3.With extra income from private sponsorship, the long-standing club is justmanaging to keep its head above water.4.More than 83 million people tuned in to a Haiti earthquake program Friday night,at which over $61 million was raised to help survivors in the country.5.Politicians should not engage in business affairs that might affect their politicaljudgment.6.People are more inclined to believe word of mouth promotion than more formalforms of promotion because the communicator is unlikely to have an ulterior motive.7.Section 63A prohibits a corporation from sending unsolicited credit cards.8.When an especially difficult interdepartmental problemarose, an ad hoc taskforce with a responsible head was created.9.I have his name right on the tip of my tongue. But I’ll have to think of it just for asecond.10.Our family was divided over my future. The argument came down to whether Ishould get a job to support the family or go on to college.11.New York Unemployment Website crashed under the weight of too manyclaimants in 2009.12.The publishers are helping comb through our latest book on the current financialcrisis, trying to make it as profitable as possible for them.13.At that time, torn jeans were all the rage.14.Sometimes customers aren’t willing to buy your product simply because you’veoverpriced it.15.The record sells like hotcakes.16.The company targets young girls as its prospective clients.17.Add it all together, and those of us who haven’t already opted to take control ofour digital-era lives will increasingly feel compelled to do so.18.You can pay either in cash or transfer via banks.19.He urged me to diversify and not keep all my money in one investment type.20.It was the tax deduction involved, rather than unselfishness, that prompted hisgenerosity to the charity drive.翻译（英译汉、汉译英）《21世纪大学商务英语综合教程》unit 1 Page 4unit 2 Page 30unit 4 Page 86unit 5 Page 110考试题型I.Please translate the following terms into Chinese. (20%)II.Match the terms in column A with the explanations in column B. (10%)III.Fill in the blanks with the proper forms of the words or phrases given. (10%)IV.Cloze. Please choose the right answer. (10%)V.Read the following article about the development of the knowledge economy and choose the right answer for the questions. (10%)VI.Fill in each of the following gaps with one of the sentences given below. (10%)VII.Translate the following Chinese passage into English. (15%)VIII.Translate the following English passage into Chinese. (15%)。
新世纪商务英语综合教程1复习资料
business venture Web-based toolfull-time staff members a well-seasoned user of blogsgive sb access to sth small and medium businesses businesses go downhill business is boomingset up a blog, create a blog on a whimdrive traffic an enormous increase in profits core business needs put sb at a decided advantage potential customer achieve a scale at an affordable price banner ads free of chargepotential market get a handle oncapitalize on word-of-mouth referralon a one-on-one basis tap intoscratch the surface of in the first inningsin terms of an award dinnera bar to career advancement a bar to successdiscriminate against a rather dated view ofsport a beard stand out from the crowdin the first place recruitment consultantmake exceptions for blend in to the environmentwell-meaning people paralyze trafficcab fare small wondercan’t help but the full spectrum of city lifea microcosm of a cosmopolis epitomize the city’s soulwell-heeled tourist league tablethe acquisition of extreme wealth bank balancestatus-obsessed plutocrat escalate intoset …apart from luxury worldlimited edition bid against each otherbe traced back to have the last laughstart a frenzy of display one’s fortunesbe eclipsed by addressable by nicknameseminal plans get a glimpse ofgive the appearance of defer to sbindulge one’s vanity proportional representationarise from stand on unwavering principlesan aversion to tyranny a fealty to free expressionlike-minded allies prefer you above othersUnit 11.Fiat launched a tiny “city car” especially for Europe’s narrow, crowded streets.2.The rain forest theme products tap into consumer’s interest in the environment.3.The company may target its efforts on preferred locations like India or Thailand.4. A strong president would further erode the power of the Congress.5.Most of the measures will be phased out next year.ernment securities have traditionally yielded less than stocks.Unit 21.Death does not discriminate. It eventually comes to anyone, making no exception for thosewith more or less fortune, or those with good or bad fame.2.The 2008 presidential election of America is under the world’s spotlight because of theparticipation of female and African American candidates for the first time. Though the final outcome is still hard to anticipate, the election itself is changing not only the way Americans perceive themselves, but also how the rest of the world perceives America.3.No matter what background or experience he may have, nobody should recoil from pursuinghis own dream. Because we are convinced that freedom, equity and the pursuit of happiness are our rights.4.More and more Chinese brands aspire to go global. This clearly conveys a message: thequality, design and management expertise of Chinese brands are constantly improving.Unit 31.Our car wound its way through the mountain. Beautiful scenery was everywhere to be seenon the road; we couldn’t help but be impressed.2.After elaborate arrangements, Beijing Olympic Opening Ceremony unfolded a visual banquetto the world.3.The annual environment conservation campaigns aim to restore the delicate balance betweenman and nature.4.The article gives us a real insight into the cause of present food crisis.5.The moment Wenchuan earthquake was reported, the Red Cross was flooded with calls aboutdonations.6.The ancient architectures and the modern ones complement each other, adding a specialcharm to the city.Unit 41.“These days I often recall the tough times before, thus I can be cool-headed/keep my mind inthe face of success,” said the founder and CEO of the company.2.The primary issue in the current situation is to keep the prices steady; otherwise if the marketpanics, the consequence is beyond imagination.3.To launch this service in the region will pay off in the long run, though the initial investmentis big.4.To make maximal profits with minimal cost has long been the objective for some companies.Now environment factors make them to rethink about it.5.The public want to see issues like narrowing the gap between the rich and the poor andtackling urban housing problems prioritized by the government.6.Homework burdens greatly restrict children’s opportunities for playing, and do harm to theirdevelopment.7.Sex set Hilary apart from all the other candidates for presidency and won her the support ofmany female voters.Unit 51.His speech instilled enthusiasm and confidence into the audience.2.Intent on her work, Helen ignored the noise outside the room and did not turn to see who wascoming in.3.He contended that the main issue was not being addressed.4.Intimidated, the witness kept his mouth shut for seven years. But now he feels he could nolonger turn his eyes away from facts.5.Mother Teresa remained a woman of great humility despite all the attention and praise for herwork.6.I wouldn’t underestimate the obstacle if I were you --- the situation is more frustrating thanyou think.。
新世纪商务英语综合教程第二册复习资料
Unit11. Truly, the tongue spoken back in the 1300s only by the "low people" of England has come a long way.Paraphrase: Indeed, the language spoken as early as 1300s by the native people in England has developed for a long time2. But however accommodating English might be the real reason for the latter day triumph of English is the triumph of the English-speaking United States as a world power.Paraphrase:Adaptable, as English might be, the English owes its success to the victory of the English-speaking United States as a world power.3. As the 20th century drew on, however, and English continued to encroach, French was driven on to the defensive.Paraphrase:As the 20th century was approaching, and English kept on expanding beyond limits, French was put in a cornered position, having to fight for protection. 4. In India some people see English as an oppressive legacy of colonialism that should be exterminated.Paraphrase:India was once regarded as the Jewel in the Crown of the British Empire. People in India would think the English language reminds them of the period of colonialism, which should be wiped out.5. But for many peoples the triumph of English is the defeat, if not outright destruction, of their own language.Paraphrase:But for many peoples, the success or the wide spread of English means the defeat, perhaps even a complete extinction, of their own language.6. Thus the triumph of English not only destroys the tongues of others; it also isolates native English-speakers from the literature, history and ideas of other peoples. Paraphrase:Therefore, the success of English not only defeats other languages, but separates native English speakers from the literature, history and ideas of other ethnic groups.Unit21. Sometimes it seems as if a tidal wave of the worst Western culture is creeping across the globe like a giant strawberry milkshake oozing over the planet, with a flavor that is distinctly sweet, sickly and manifestly homogenousParaphrase:Sometimes the Western culture seems to permeate the whole world like spilt milkshake, with a strong smell, sweet but obviously devoid of diversity.2. Production and consumption of cultural goods and services have become commodities, along with the essentials of social life (marriage and family life, religion, work and leisure), that are the crucibles of cultural creation.Paraphrase: Cultural creation is facing great challenge posed by the commercialization of culture.3. Obviously, it would be an excessive form of cultural fundamentalism to suggest that Africans should try to keep everything exactly as it is, rather than allowing culture to develop. Paraphrase:Obviously, it would be too culturally radical to suggest that Africans should conduct rigid adherence to their current life and refuse to allow culture to develop.4. Justified initially as a civilizing mission and subsequently dubbed modernization, in practice it was wholesale Westernization with very little room for any viable middle ground. Paraphrase:In the beginning it justified itself as a civilizing mission and later on it honored itself as modernization. However, in fact it was a process of extensive and complete Westernization which left other countries no other choice.5. Such a radical undermining of people's existing values and cultures has a corrosive impact on their sense of who they are, what they want and what they respect.Paraphrase:The severe damage of people's existing values and cultures has a destructive effect. It makes those people confused about who they are, what they want and what they respect.6. One major reason is the structural change in the world economy: globalization and the flood of goods dumped in poor countries that are marketed by mass seductive advertising which is blatantly superficial but nonetheless successful in creating fresh desires in peoples of traditional societies. Paraphrase:One major reason of this fast and large-scale westernization is the change of overall structure in the world economy. Because of globalization, western countries use marketing strategies such as advertising to create fresh desires in consumers from less developed countries and get rid of products by selling them at a low price.7. However, there is genuine cause for concern about the rate at which cultures (African andnon-African) are being undermined in a world that is bound together by ever-stronger economic ties.Paraphrase:However, people indeed have a reason to worry that African and non-African cultures are gradually encroached by western culture due to the ever-growing strong interdependence of trade and business among countries.8. More importantly, colonialism paved the way for today's cultural globalization by leaving the colonized in a state of cultural disorientation and consequently vulnerable to continuing cultural invasion.Paraphrase:More importantly, colonialism provided the necessary condition for today's cultural globalization since it left the colonized countries unable to recognize its own cultural heritage. As a result, these countries are easily susceptible to long-lasting cultural invasion.Unit31.The task of a university is to weld together imagination and experience. Paraphrase: A university should aim at joining or integrating imagination and experience of the teachers and students into a single, meaningful whole.2. We need not flinch from the assertion that the main function of such a school is to produce men with a greater zest for business.Paraphrase: There is no shame in claiming/declaring that the function of such a school is to produce business people with great enthusiasm.3. It requires an imaginative grasp of the interlocking interests of great organizations, and of the reactions of the whole complex to any change in one of its elements. Paraphrase: Today in order to run a business successfully, one has to develop a good understanding of the adaptations made by the large corporation as a whole to meet the new conditions in one of its branches.4. It requires that discipline of character which can say "yes" and "no" to other men, not by reason of blind obstinacy, but with firmness derived from a conscious evaluation of relevant alternatives.Paraphrase: There is a need for character training so that when they make decisions, they have determination and strong belief which come from a sober consideration of related choices and possibilities, and they are not giving consent or negation simply out of unreasonable stubbornness.5. The conduct of business now requires intellectual imagination of the same type as that which in former times has mainly passed into those other occupations Paraphrase: The management of a modern business demands its employees to acquire the capacity to apply their knowledge imaginatively, which used to be the ability cultivated in other professions.6. There is one great difficulty which hampers all the higher types of human endeavor. Paraphrase: One great difficulty can restrict human beings from making progress, or achievements.7. There can be no criticism of the custom, but there may be an unfortunate effect —prolonged routine work dulls the imagination.Paraphrase: The continuing usual or normal way of working in a corporation tends to blunt, or suffocate the imaginative power / make the imagination less sharp and clear.Unit41. The modern variation reads: "Man is born free and is everywhere in chain stores," and perfectly sums up the negative light in which supermarkets are seen by the community, environmental and "small is beautiful" campsParaphrase:The modified sentence in modern times describes perfectly the negative attitude towards supermarkets held by the public, environmentalists and those who advocate "small is beautiful".2. And while supermarkets have been accused by the Competition Commission of loss-leading and squeezing suppliers, such behaviour is bullish rather than illegal Paraphrase:The Competition Commission accused supermarkets of adopting low pricing to gain competitive edge and minimizing profits of suppliers, but these strategies are boosting their own profit and are not illegal competition means.3. The key to delivering both low prices and high quality as well as thriving and sustainable communities is to ensure that retail activity is present in all communitiesof any size that want it, and for it to be present in sufficient numbers for there to be a degree of competition.Paraphrase:In order to make sure goods are of high quality and are sold at low prices, and in order to maintain a well-developed and sustainable community, the important element is to provide retail services to all the communities in need, whether large or small. To realize this, a sufficient number of retail shops should be open so that there is some competition.4. In poor areas, environmental improvements and security measures can help level the playing field with wealthier areas, while avoiding direct subsidy to firms. Paraphrase:In poor areas, there are measures to improve their environment and security so that they are more or less the same as the wealthier areas to attract customers. However, the shops do not receive any fund to aid their competition with those in wealthier neighbourhoods.5. In the poorest areas, it may not be that people don't value having a local shop, but rather that they simply cannot afford to ignore the lower prices available through a short bus ride to a supermarket.Paraphrase:In the poorest areas, people prefer supermarket to local shop not because they don't value having a local shop, but because their financial situation makes them choose the lower prices available through a short bus ride to a supermarket.6. Tesco is promising bespoke shop fronts for new Express convenience stores and to step up its efforts to consult communities about new outlets.Paraphrase:Tesco is promising bespoke shop fronts for new Express convenience stores and to take more efforts to consult communities about new outlets.Unit51. The Renaissance "... went from Columbus to Copernicus, from Copernicus to Galileo, from the discovery of the earth to that of the heavens. Man re-found himself", according to Michelet. Paraphrase:According to Michelet, the Renaissance went from the European exploration into the unknown world — the American Continent, Africa, and Asia — to the scientific finding that the earth was not the center of the world.2. For Burckhardt, the Renaissance was a specifically Italian phenomenon, nurtured in thecity-states of the 15th century, where the artistic talents of the likes of Leonardo, Botticelli, Mantegna and Brunelleschi flourished.Paraphrase:For Burckhardt, the Renaissance was a historical event occurred in Italy in particular, during which many talented people such as Leonardo, Botticelli, Mantegna and Brunelleschi became successful.3. Until very recently, this invention of the European Renaissance has remained a powerful and seductive myth, which has ignored much of what was truly revolutionary about this extraordinary period in European history.Paraphrase:Till now, the idea that the European Renaissance was mostly a "rebirth" of the classical Greek and Roman values of literary purity and aesthetic beauty, remained so influential and attractive that people have long taken it for granted, ignoring that it was actually trade and finance that brought the great revolution in this extraordinary period in European history.4. What underpinned all the great artistic, literary and architectural achievements that we now see as quintessentially "Renaissance" was an equally momentous revolution in trade and finance. Paraphrase:The commercial and financial developments during the Renaissance laid the foundation for the cultural accomplishments in this period and they have brought about as equally significant changes to the European society as the arts did.5. Only now, in our more complex and interdependent global world, has it become possible to piece together a much more complex and dynamic picture of what really drove the cultural accomplishments of this remarkable period.Paraphrase:As the contemporary world becomes more globalized and complex, it is now possible to form a comprehensive and vivid view of the driving force of the cultural developments during the Renaissance.6. Neither of these writers explored how trade, finance, science and exchange with other cultures decisively shaped what they saw as the cultural flowering of the European Renaissance. Paraphrase:Both of these writers neglected the fact that trade, finance, science and exchange with other cultures had significantly influenced the cultural development of the European Renaissance.7. The result of this increasingly international trade revolutionised taste in Europe. Paraphrase:The result of this increasingly international trade caused fundamental changes in the cultural style in Europe.8. What we're left with is a vision of the Renaissance as a much dirtier, more worldly place than Michelet and Burckhardt believed, but this only adds to its singular importance in the history of western cultural life.Paraphrase:Quite different from what Michelet and Burckhardt believed, we are now presented with a more materialistic, less idealized vision of the Renaissance, but this realization makes it all the more important in the western cultural history.Unit81. Ticket scalping has been very good to Kevin Thomas, and he makes no apologies. Paraphrase:He considers scalping a decent way to make a living, so there is no need to feel guilty about selling at higher prices.2. Undercover officers are enforcing new restrictions on reselling tickets at marked-up prices, and the attorneys general of the two states are pressing well-publicized cases against more than a dozen ticket brokers.Paraphrase:Police in plain clothes are now implementing the new rules to restrict selling tickets at higher prices than the face value. The court of the two states, NewY ork (where New Y ork City is located) and New Jersey, are undergoing legal proceedings against more than 12 ticket brokers. The cases are much reported by the media.3. It's always good politics to pose as the defender of the poor by declaring high prices illegal.Paraphrase:It is always a wise political strategy to declare selling at higher prices illegal with the excuse of defending the poor people.4. But the owners have profited by finding a new clientele for tickets that would have gone unsold, an illustration of the free-market tenet that both buyers and sellers ultimately benefit when price is adjusted to meet demand.Paraphrase:The box-office owners benefited from the suggestion by Dr. Baumol because those tickets won't get stuck in their hands. This is a good example to show the buyers and sellers are able to adjust their preferences so that each will satisfy their own needs.5. The restrictions, which were strengthened last year, have sent most scalpers to two refuges: the black market and the suburbs beyond the state line.Paraphrase:The regulation implemented last year caused most scalpers to seek two ways to secure their profit: one is to sell tickets in the black market; the other is to sell them outside the state border where scalping is not prohibited.6. And as much as scalpers would like to inflate prices, only a limited number of people are willing to pay $100 a ticket.Paraphrase:Even though the scalpers would like to raise the prices, not many people are ready to pay as much as $100 for a ticket.Unit61. We also know that otherwise beneficial technologies can open up troubling ethical questions. Paraphrase:Certain uses of technologies may give rise to ethical questions that causes people a lot of worries, even though the technologies can benefit humanities in many other aspects.2. If the debasement of the arts and sciences to purposes of wickedness, luxury, and the like, be made a ground of objection, … let no one be moved thereby, for the same may be said of all earthly goods; of wit, courage, strength, beauty, wealth, light itself and the rest.Paraphrase:If it is considered an argument against their further development that the arts and sciences may be used for purposes of wickedness, luxury as well as some other similarly bad intentions, then progress should not be pursued in any other good and valuable things on the earth either, including wit, courage, strength, beauty, wealth, and even light itself, because any of them can be reduced to evil purposes, just as the arts and sciences do.3. Science is inherently progressive, and so gives us the sense that all other means of understanding must strive to catch up.Paraphrase:Science, by nature, moves forward continuously, that is, it always knows more today than yesterday. This fact makes people believe that other means of understanding, such as philosophy and ethics, etc. should make every effort to progress in the same way and at the same pace so as to meet the ever developing need of science.4. The ethical framework we need to deal with the challenges (and to make the most of the promise) of science and technology need not be developed in light of the latest scientific journal article. Paraphrase:In developing the particular system of moral principles essential for dealing with the challenges of science and technology (and gaining the maximum potential benefit of them), we need not take into consideration the latest developments in science, which are reflected in articles published in the recent issues of scientific journals.5. Those other sources serve to ground our moral judgment, while science avoids or flattens moral questions …Paraphrase:The array of non-scientific wisdom (including philosophy, ethics and religion) provides a basis on which we judge whether a behavior is morally correct or not; science, in contrast, avoids questions related to moral issues or makes them seem less important…6. …we might describe the modern ascendancy of the scientific worldview as morally neutralizing, crowding out our means of moral reasoning and sources o f moral authority …Paraphrase:The growing power of scientific worldview in modern society might be considered as replacing the influence of non-scientific wisdom on moral issues, by dominating our thoughts to the exclusion of traditional ways of moral reasoning and other modes of thinking that should be of supreme importance in moral judgments.7. …we allude to the "Brave New World" as shorthand for the inhuman technological dystopia …Paraphrase:We use "Brave New World" as a quick and simple way to indirectly refer to a futuristic world resulting from misapplications of technologies, in which the conditions of life are miserable.Unit11. 近年来，人们用精确的经济计量技术来计算需求弹性。
商务英语综合教程u1和u2商务词汇总结
商务英语综合教程u1和u2商务词汇总结以下是商务英语综合教程U1和U2中的一些商务词汇总结：1. Business Plan 商业计划2. Marketing 市场营销3. Product 产品4. Pricing 定价5. Distribution 分配6. Promotion 促销7. Customer Service 客户服务8. Brand 品牌9. Competition 竞争10. Strategy 策略11. Budget 预算12. Finance 财务13. Revenue 收入14. Profit 利润15. Loss 损失16. Expense 支出17. Inventory 库存18. Merger 合并19. Acquisition 收购20. Negotiation 谈判21. Contract 合约22. Leadership 领导力23. Teamwork 团队合作24. Communication 沟通25. Ethics 道德26. CSR 企业社会责任27. Strategy 战略28. Operations 管理29. Human Resources 人力资源30. Training 培训31. Recruitment 招聘32. Performance 绩效33. Retention 保留34. Organizational Culture 组织文化35. Change Management 变革管理36. Risk Management 风险管理37. Compliance 合规性38. Quality Management 质量管理39. Project Management 项目管理40. Supply Chain Management 供应链管理41. E-commerce 电子商务42. Social Media 社交媒体43. Digital Marketing 数字营销44. Data Analysis 数据分析45. Big Data 大数据46. Cloud Computing 云计算47. Mobile Commerce 移动商务48. IoT Internet of Things 万物互联49. AI Artificial Intelligence 人工智能50. PEST Analysis PEST分析（政治、经济、社会、科技）51. SWOT Analysis SWOT分析（优势、劣势、机会、威胁）52. Porter’s Five Forces Analysis 五力模型分析（供应商、购买者、新进入者、替代品、现有竞争对手）53. BCG Matrix (Boston Consulting Group Matrix) BCG矩阵（波士顿矩阵）54. Portfolio Management 投资组合管理55. Blue Ocean Strategy 蓝海战略56. Value Chain Analysis 价值链分析法57. Cost Leadership Strategy 低成本战略（成本领先战略）58. Differentiation Strategy 差异化战略（别具一格战略）59. Focus Strategy 集中化战略（目标集聚战略）60. Positioning Strategy 市场定位战略（市场利基战略）61. Pestle Analysis PESTLE分析（政治、经济、社会、技术、法律和环境）62. Porters Generic Strategies Porter的通用战略（总成本领先、差异化、专一化）等。
商务英语的知识点总结归纳整理
商务英语的知识点总结归纳整理（商务英语）是商务和英语的结合，以适应（职场）生活的语言要求为目的，内容涉及到商务活动的方方面面。
那么接下来给大家共享一些关于商务英语的学问点（总结），盼望对大家有所关心。
有用商务（英语口语）what time would be convenient for you?你看什么时间比较便利?Id like to suggest a toast to our cooperation.我想建议为我们的合作干一杯。
Here is to our next project!为我们下一个项目干杯!would you please tell me when you are free?请问你什么时候有空?gald to have the opportunity of visting your ompany and I hope to conclude some business with you。
很兴奋能有机会（访问）贵公司，盼望能与你们做成交易。
what I care about is the quality of the goods.我关怀的是货物的质量。
please have a look at those samples.请给我看一下那些样品。
Id like to know any business connections abroad.我想多了解一些你们公司。
I would be happy to supply samples and a price list for you. 我很愿意供应样品和价格单给你。
can I have your price list?你能给我价格单吗?will you give us an indication of prices?你可以给我报一个指示性的价格吗?I am in charge of export business.我负责出口生意。
Im thinking of ordering some of your goods.我正考虑向你们订货。
商务英语综合教程chapter (12)
2) 主句是you should learn as much information as possible about the market。意思是尽可能多地获取市 场的信息。 3)that you want to enter是宾语从句，修饰market， 意 思是：你想要进入的（市场）。 4) About (介词)有几个并列的宾语：the market…,the potential clients and the competitors… 5) You will deal with 是定语从句，修饰competitors. 6) Before you join the negotiation 是修饰全句的时间状 语
2) at the beginning of negotiation在谈判开始 3) pricing issues 价格问题，价格争端 4) at the expense of … 在损害……的情况下，以……为 牺牲品 5) other important components 其他重要因素 6) marketing mix 营销组合 4. If the price quoted by exporter has not been accepted by importer, the exporter should react positively by initiating discussions on non-price questions, instead of immediately offering price concession or taking defensive attitude. 如果出口商所报的价格没被进口商所接受，出口商应做出 积极的反应，开始讨论非价格问题，而不要立即在价格上 做出让步，或采取守势。
商务英语综合教程chapter (3)
2) What functions are performed by wholesalers? The functions performed by wholesalers include wholesaling management, planning and negotiating supplies, promoting, warehousing and product handling, transportation, inventory control and data processing, financing and budgeting, management and merchandising assistance to clients.
4) outlets n. 市场，商行，商店，销路 e.g. retail outlets 零售店 a chain of outlet 连锁店 5. The biggest winners are generally the franchisers, who gain fast and selective distribution of its products without incurring the high cost of constructing and operating its own outlets. 特许人通常是最大的赢家，他们迅速而有选择地销售商 品而不必承担建立和经营销售处所需的高额成本，从而 有更多的可用资本去扩大生产和作广告。 1) franchiser n. 特许人，授予特许权者 2) franchisee n. 特许证持有人，被特许经营者 3) incur v. 招致
4) marketing activities 营销活动 7. The terms of agency are at times set out in correspondence between the parties, but where dealings are on a large scale, a formal agreement drafted by one of the parties in consultation with the other may be desirable. 有时候双方通过信函来确定代理条件，但是，在业务量 较大时，较理想的做法是由一方与另一方磋商而后草拟 一份正式协议。 1) at times 有时，常常 2) set out v. 陈述，表明，确定 3) in correspondence 以（往来）信函
unit-3-商务英语综合教程2
unit-3-商务英语综合教程2Unit 3: Business English Integrated Course 21. Vocabulary1.1. Definitions1.1.1. Management: The process of planning, organizing, controlling, and directing resources to achieve specific goals.1.1.2. Entrepreneur: A person who starts and runs a business, taking on financial risks in the hope of making a profit.1.1.3. Business plan: A written document that describes a business, its objectives, strategies, market, and financial forecasts.1.1.4. Marketing: The process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services.1.1.5. Market research: The process of gathering and analyzing information about a market, including its size, growth potential, competition, and customer preferences.1.1.6. Sales: The act of selling a product or service, including activities such as prospecting, presenting, and closing sales.1.1.7. Advertising: The use of various media to promote a product or service, including print, broadcast, and online media.1.1.8. Public relations: The practice of managing the communication between an organization and its stakeholders, including customers, employees, investors, and the media.1.2. Examples1.2.1. The management team is responsible for setting goals, making plans, and ensuring that resources are used effectively.1.2.2. The entrepreneur invested all his savings in his new business, hoping to make a profit.1.2.3. The business plan outlines the company's objectives, strategies, and financial forecasts.1.2.4. The marketing department is responsible for identifying customer needs, creating products, and promoting them through advertising and other means.1.2.5. The market research team gathers information about competitors, customer preferences, and market trends to help the company make informed decisions.1.2.6. The sales team is responsible for finding potential customers, presenting the company's products, and closing sales.1.2.7. The advertising campaign used various media, including television, radio, and billboards, to promote the new product.1.2.8. The public relations department manages the company's communication with stakeholders, responding to inquiries from customers, investors, and the media.2. Expressions2.1. Definitions2.1.1. To break even: To earn enough money to cover all costs, without making a profit or a loss.2.1.2. To launch a product: To introduce a new product to the market.2.1.3. To conduct a survey: To gather information by asking questions to a group of people.2.1.4. To target a market: To aim marketing efforts at a specific group of customers who are likely to be interested in a product or service.2.1.5. To negotiate a deal: To discuss terms and conditions with another party in order to reach an agreement.2.1.6. To close a sale: To complete a transaction by selling a product or service to a customer.2.1.7. To handle complaints: To address customer concerns and resolve issues that arise.2.1.8. To issue a press release: To distribute a statement to the media, announcing news or events related to a company.2.2. Examples2.2.1. The company needs to sell 100,000 units of the new product in order to break even.2.2.2. The company will launch the new product next month, with a major advertising campaign.2.2.3. The company conducted a survey to find out what customers thought of the newproduct.2.2.4. The company has targeted the young adult market with its new line of clothing.2.2.5. The company is negotiating a deal with a major supplier to reduce costs.2.2.6. The salesperson was able to close the sale by offering a special discount.2.2.7. The customer service department handled the complaint by offering a refund and an apology.2.2.8. The company issued a press release announcing its new CEO and its plans for expansion.。
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商务英语综合教程复习整理．商务综合英语复习整理翻译Unit11.随着中国市场经济的不断发展，中国广电传媒市场也日趋成熟，呈现出了一副百花齐放、百家争鸣的景象。
(broadcasting media, all styles of art and all schools of thought)With the ongoing development of China's market economy, Chinese broadcasting media is becoming more sophisticated day by day, which fits perfectly the Chinese saying:“All styles of art and all schools of thought are given the freedom to contend with each other”2.传统的电视传播观念已不能适应当今多样化的媒体传播格局和竞争需要。
(diversified mass media)The traditional TV broadcasting concept can hardly adapt to today's diversified mass media or meet the requirements for competition.3.新媒体设计是相对于传统媒体设计而言的，它具有综合性、实时性、交互性等多种特点。
(be contrasted with)The new media design is contrasted with the traditional design and is comprehensive, instantaneity time and interactivity.4.和法语一样，汉语也朝着进化的道路坚定地迈出了一步。
为了净化语言，中国有关部门要求广播电视节目中不再使用NBA, WTO和GDP等常用英语缩略词。
(linguistic purity, English-based acronyms)The Chinese language just took a step in a decidedly French direction. In the interests of linguistic purity, the country's broadcasters have been asked to stop using popular English-based acronyms such as NBA, WTO and GDP.5.虽然全球化使得好莱坞电影在世界范围畅行无阻，但它并不能代替我们对本土文化、本土生活、本土经验的关注与书写。
(great hits, domestic culture, life and experiences)Although, with globalization, Hollywood films have become great hits all over the world, they cannot replace the focus and writings on our domestic culture, life and experiences.Unit21.随着Facebook和博客等Web2.0平台的发展，就连最保守的教=教师都认识到再也不能无视网络对学生学习方式的影响了。
(sit back)mostthe even blogs, or Facebook like platforms Web2.0 of growth the Withconservative teachers have realized that we can no longer sit back and ignore the influence of the Internet on the way of learning by our students.2.当提到保护知识产权，真人秀节目的创作者们总是感到他们的呼吁被置若罔闻。
(fall on deaf ears)When it comes to protecting intellectual property, creators of reality shows often feel their cries have fallen into deaf ears.3.根据电脑身份盗窃的最新统计，相比其他类型的身份盗窃，多数人更易遭受网络身份盗窃，仅仅因为他们在保护自己的隐私或网上安全的时候不够自信。
(be vulnerable to)According to latest computer identity theft statistics, the majority of people are more vulnerable to Internet identity theft than they are to any other type of ID theft, simply because they are not confident enough to guard privacy or their online security.4.令《哈利波特》的出版商沮丧的是，人们翘首以待的J.K罗琳系列小说的最后一部——《哈利波特与死亡圣器》，其小说每一页的实拍图片都可能已经在昨天流传到网络上了。
(make one's way)Harry Potter, photographs of every single Frustrating to publishers of page of “Harry Potter and the Deathy Hallows”, the eagerly awaited final book in the series by J.K Rowling, may have made its way on the Web yesterday.5.你也许能轻易找到充分理由在这份材料上面花上二三十个小时，然后才真正感到已经将它物尽其用了。
(suck the value out of)You might easily find solid reasons to work with this material for some 20-30 hours, before you truly feel you have sucked out of it.Unit31.今天，国际贸易对于改善人民的生活所蕴藏的巨大潜力是前所未有的。
创新和创业精神尤其可能成为强大的推动力。
(entrepreneurship)Today, perhaps more than ever, international trade holds tremendous potential for improving people's lives. And innovation and entrepreneurship in particular have the potential to be the great force that pushes us to go forward.2.美国的政治领袖们惯有的言论声称经济上的不平等可以最终使每个人过上更好的生活，即使更多的福利都被富人享有。
(inveterate)The inveterate argument of American political leaders has been that inequality makes everyone better off, even if more of the benefit goes to the rich.3.在经济危机席卷全球的情况下，美国政府毫不迟疑的拿出大量财政预算来刺激经济增长，(not scruple to do sth)As the economic crisis was sweeping across the global, the American government did not scruple to stimulate economic growth with large sums of the financial budget.4.英国政府批准了一项提案，准备建立一个储存所有国民电子邮件、互联网信息、电话记录以及短信的庞大数据库，以帮助安全部门打击犯罪和恐怖主义。
(ratify)The British government ratified a proposal to build a massive government database to store the e-mails, Internet information, phone calls, and text-message of all residents to help security forces in the fight against crime and terrorism.5.名目繁多的评价和排名使得公司不得不将财政及非财政方面的运营情况公之于众。
(multiplicity, put pressure on)The multiplicity of rankings and ratings put pressure on companies to report on their non-financial performances as well as on their financial results to the public.Unit41.前诺贝尔奖经济学奖得主米尔顿·弗里德曼认为，针对微软的反垄断诉讼为政府加强对工业的调控开启了一个危险的先例。
(precedent)The late Nobel economist Milton Friedman believed that the antitrust caseagainst Microsoft set a dangerous precedent for increasing government regulation of industry.2.该文件也提出了一些加大投资以增加大客车和火车客运的计划，也提出激励措施，把货运(freight)从公路转移到铁路和水路上。
(incentive)The document also suggests plan for significant investment to improve bus and train services and incentive to shift freight from road to rail and water.3.英特尔，世界最大的计算机芯片制造商，面临着新的起诉，内容是它近十年来滥用其市场主导地位遏制竞争。