Chapter Two商务英语写作
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商务英语chapter2
Management Functions
The process of management represents the functions or primary activities engaged in by managers.
Planning function Organizing function Directing function Controlling function
Planning
Plans are nothing, planning is everything.
PLANNING
defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them. The procedures 1. what is the situation now? what is the states of the economy and other environments? What opportunities exist for meeting people’s needs? What products and customers are most profitable? Why do people buy ( or not buy) our products? Who are our major competitors? What threats are they to our business? 2. where do we want to go? How much
Top Managers Middle Managers First-line managers Operatives
新编剑桥商务英语unit-2全篇
research and development and manufacturing [,mænjə'fæktʃərɪŋ]研发和生产
final salary pension scheme ['pɛnʃən] [skim] 按最终薪水给付的养老金计划
non-cash reward [rɪ'wɔrd]非现金形式的奖赏 once-in-a-lifetime 千载难逢的，令人难忘的 career goal 职业目标 senior management ['mænɪdʒmənt]高层管理人
员
Vocabulary: Benefits and Incentives
Discuss: What is most important to you when choosing a job?
an impressive job title training and staff development a good salary a pension flexible working hours opportunities to travel opportunities for promotion parental leave days off and long holidays a company car
What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says, ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’
final salary pension scheme ['pɛnʃən] [skim] 按最终薪水给付的养老金计划
non-cash reward [rɪ'wɔrd]非现金形式的奖赏 once-in-a-lifetime 千载难逢的，令人难忘的 career goal 职业目标 senior management ['mænɪdʒmənt]高层管理人
员
Vocabulary: Benefits and Incentives
Discuss: What is most important to you when choosing a job?
an impressive job title training and staff development a good salary a pension flexible working hours opportunities to travel opportunities for promotion parental leave days off and long holidays a company car
What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says, ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’
Chapter Two Establish business relationship
2. Self -Introduction (1)We take the liberty to introduce ourselves as…. (2)We avail ourselves of this opportunity to approach you for …. (3)We are specialized in…. (4)We are well-reputed exporters of …. (5)We are a trading company involved in ….
Section three Specimen letter
以谋求建立业务关系的信函为例，这一业务节 的信函都可以划分为如下结构： 1.Opening Sentence—告知怎样获得对方公司的名称 和地址 2.Self-Introduction—介绍你自己的公司是进口商 还 是出口商并告知你方的业务范围 3.Invitation Sentence—表明你方愿与对方建立业务 关系的愿望 4.Closing Sentence—希望对方尽快给予明确答复
Before a writer corresponds with a new customer, first, he should do credit investigations including: (1)capital, financial condition. (2)capacity, business activity. (3)character,honesty integrity.
4. Closing Sentence (1)We look forward to hearing from you by return. (2)We look forward to your early reply with keen interest. (3)Your prompt reply will oblige. (4)We shall be appreciated if you will send us an offer. (5)We anticipate the pleasure of hearing from you before long.
Chapter Two Establishing Business Relations
我们利用此次机会与贵方洽谈，以期与贵方建立业务关系。
• We are writing to you hoping that we can open up/building up business relations with your firm on the basis of equality and mutual
我公司从中国银行得到贵公司的名称和地址，并获悉贵公司愿意同我们建立业务关系。
1. To tell the other party the source of infomation
• Through the courtesy of...
承蒙......介绍
e.g. • Through the courtesy of Mr. Smith, the director of A & A Company in your country, we know your name and address .
benifit.
我们写信给贵方，希望能够与贵方在平等互利的基础上建立业务关系。
2. To express your writing intention
• We approach you for the establishment of/in the hope of establishing trade relations with you. 我们期待与贵方建立业务关系。 • In order to extend our export business to your country, we wish to
enter into direct business relations with you.
为了扩大我们的出口业务，希望能够与贵方直接建立业务关系。
• We are writing to you hoping that we can open up/building up business relations with your firm on the basis of equality and mutual
我公司从中国银行得到贵公司的名称和地址，并获悉贵公司愿意同我们建立业务关系。
1. To tell the other party the source of infomation
• Through the courtesy of...
承蒙......介绍
e.g. • Through the courtesy of Mr. Smith, the director of A & A Company in your country, we know your name and address .
benifit.
我们写信给贵方，希望能够与贵方在平等互利的基础上建立业务关系。
2. To express your writing intention
• We approach you for the establishment of/in the hope of establishing trade relations with you. 我们期待与贵方建立业务关系。 • In order to extend our export business to your country, we wish to
enter into direct business relations with you.
为了扩大我们的出口业务，希望能够与贵方直接建立业务关系。
商务英语2
Unit Two Employment
A Brief Introduction
• Employment and unemployment rate is one of the most important issues of every government in the world .Statistics on unemployment and the labor force are among the most carefully designed and comprehensive economic data a nation collects. High employment rate is both an economic and a social problem.
A Brief IБайду номын сангаасtroduction
• Generally speaking, economic growth is the main factor affection a country's unemployment rate. To be specific ,the variation of a country's domestic demand, investment, and export usually causes the change of its unemployment rate. Besides, a country's industry structure, its education system and other country's economic situation also affect a country's employment. • There are three kinds of unemployment: frictional unemployment, structural unemployment and cyclical unemployment.
A Brief Introduction
• Employment and unemployment rate is one of the most important issues of every government in the world .Statistics on unemployment and the labor force are among the most carefully designed and comprehensive economic data a nation collects. High employment rate is both an economic and a social problem.
A Brief IБайду номын сангаасtroduction
• Generally speaking, economic growth is the main factor affection a country's unemployment rate. To be specific ,the variation of a country's domestic demand, investment, and export usually causes the change of its unemployment rate. Besides, a country's industry structure, its education system and other country's economic situation also affect a country's employment. • There are three kinds of unemployment: frictional unemployment, structural unemployment and cyclical unemployment.
商务英语写作-chapter-2
2
Chapter
Structure
and
Styles
of
Business
Letters
1. Letterhead 信头
Example
EASTERN TEXTILES IMP. & EXP. CO., LTD. 12389 Changchun Road, Dalian, China Tel: (0411) 8660##### Fax: (0411) 8650####
and
Styles
of
Business
Letters
3. Inside address 封内地址
typed single-spaced at the left margin
The space between the date line and the address depends on the size of the body of the letter and the space on the paper for you to type the whole letter.
2
Chapter
Structure
and
Styles
of
Business
Letters
5. Salutation 称呼
two lines below the last line of the inside address or the attention line (if used)
to an individual: use that person’s courtesy title and last name (Dear Mr. Lanbam)
商务英语写作-chapter-2
商务英语写作(修订版) 第二章
2
Chapter
Structure
and
Styles
of
Business
Letters
I. Structure of Business Letters
Among the 12 elements, letterhead, date, inside address, salutation, body, complementary close and signature are necessary, while the others are optional.
2
Chapter
Structure
and
Styles
of
Business
Letters
The first impression a business letter makes on its reader often determines whether that letter will actually be read, and it also may determine the reader’s reaction to the contents of the letter.
Sample Letterhead
2
Chapter
Structure
and
Styles
of
Business
Letters
2. Date 日期
typed below the last line of the letterhead
The common format is either American (Month/Day/Year) or British (Day/Month/Year).
商务英语写作第二章
nowadays
• • • • • • •
Dear sirs /Mmes
Ladies/Gentlmen
b. Addressing to an unknown individual Dear sir Dear sir or Madam c. Addressing to a known individual Dear + courtesy title + the person’s surname e.g. Dear Mr. Johnson ( Dear Mr. R Johnson d . No punctuation
• e.g. Mr. John Smith or Mr. J.M Smith (Mr. Smith ×)
• 2. business title of the recipient • 3. name of the company
• e.g. China International Trust and Investment Corporation • shortened as : China Int’l Trust ＆ Investment Corp. • CITIC ×
123 Huaihai Road, Shanghai 200300, China Tel: 6200 0000 Fax: 6200 0001
The Date Line
• The position (left / right) • The type order: D/M/Y (M/D/Y)
• The expression of D/M/Y • D ( 1, 2, 3, 4.. / 1st, 2nd, 3rd, 4th …) • M (January, February, March,…) • Y ( 2007, 2004…) • e.g. 6 March 2005 • September 12, 2007
商务英语与写作Unit 2 Establishing business relations
•
• 7.Advertisements 广告
How to write to the company you wish to contact for the first time? 1.Begin your letter by telling the recipient how his name is known to you. you. 2.Provide necessary information about yourself: yourself: agent, exporter, importer, or manufacturer, and your standings. standings. 3.State your wish. wish. If you receive a letter in which the sender expresses the intention to do business with you what should you do?
• 1.Overseas Chamber of Commerce 海外商会 • 2.The Economic and Commercial Counselor’s Counselor’ • • •
Office of the Embassy of People’s Republic of People’ China in Foreign Countries 中国驻外商务处 3.Your branch offices abroad 4.Trade Directory 贸易行的行名录 5.Publication出版物 5.Publication出版物 e.g. Public Commerce Information Service, published by the Ministry of Commerce, P. R. China商务部出版的公共商务信息导 China商务部出版的公共商务信息导 报 6.Business Houses of the same trade 同业商行 8.Recommendation by a business friend or a client 9.Internet: ; ;
商务英语写作实训 Chapter 2-company__introduction
Composing your message
back
QA: Quality Assurance 质量保证 QC: Quality Control 质量控制 Quality check 质量检查 Quality Certificates 质量检查证书 ISO (International Standardization Organization) 国际标准化组织
eg. We are the world's most comprehensive manufacturer of hear care products, as well as a provider of related services for the consumers.
5. Any Foreign investment that you may have
move on
The Introduction
Company Introduction
What yo
Paragraph 1 --- The introduction
1. The year your company was established
back
eg. Our company was founded in 1918.
Paragraph 2 --- What you do
back
4. Number of staff (and foreign language speakers if you have them
eg. Hp has a dynamic, powerful team of 142,000 employees with capabilities in 170 countries doing business in more than 40 currencies and more than 10 languages.
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Dear Sirs, We have your name and address from the Commercial Counselor’s Office of the Chinese Embassy in the United States . We wish to inform you that we specialize in both industrial and pharmaceutical chemicals and shall be delighted to establish business relations with you. To give you a general idea of our products, we enclose a complete set of leaflets showing various products being handled by our corporation with detailed specifications and means of packing. Quotations and samples will be sent upon receipt of your specific inquiries. Business between us will be concluded on tile basis of shipping quality and weight while testing and inspection will be made by Dalian Commodity Inspection Bureau prior to shipment. Necessary certificates regarding the quality and quantity of the shipment will, of course, be provided. We look forward to your early reply with a keen interest. Yours sincerely,
Channels through which information can be obtained:
Chamber of Commerce both at home and \ abroad Banks Trade directories of various countries and regions Commercial Counselor’s Office Exhibition and trade fairs
Useful Expressions
10. We have sent you under separate cover a range of pamphlets for your information. 我们另函给你们寄去了一系列的小册子供 你们了解情况。 11. We take this opportunity to express our great appreciation for your cooperation. 借此机会，对于您的合作，我们深表感谢。
ห้องสมุดไป่ตู้
Useful Expressions
12. 承蒙某人推荐 by courtesy of sb. through the courtesy of sb. on the recommendation of sb.
Dear Sirs, We owe your name and address to Mr. Green . We take the liberty of writing this letter with a view to building up trade connections with you. We have dealt in the export of cotton cloth for many years. Our products are of superior quality and are popular with our customers from various parts of the world. In order to give you a general idea of our product, we have enclosed a catalogue. Further information will be available on your request. We are awaiting your prompt reply. Yours faithfully,
7. We have dealt in the export of washing machines for bout ten years. 我们从事洗衣机出口已经有很多年了。 8. We handle the import and export business of chemical products. 我们经营化工产品的进出口业务。 9. We wish to deal with you in this line. 我们希望在该行业与你们做生意。
Dear Sirs, We have learnt from the Chase Bank(大通银行 that you 大通银行) 大通银行 are one of the leading importers of tools and instruments in your area. We take the liberty of writing this letter to you to express our wishes to enter into business connections with you. Our company has specialized in the export of tools and instruments for many years. To give you a general idea of our products, we have sent you our catalogue under separate cover. We shall provide you with further information on your specific inquiry. We are looking forward to your early reply. Yours faithfully,
Useful Expressions
3. catalogue n. 目录 quotation n. 报价，报价单 price list n. 价目表 4. Let’s cooperate with each other for our mutual benefits. 为了我们双方的利益，让我们合作吧。 5. We avail ourselves of this opportunity to write this letter with a view to establishing business relations with you. 我们利用这个机会给你们写信，目的就是想跟你们建立贸 易关系。
Dear Sirs, Your communication of the 10th June addressed to our sister corporation in Beijing has been passed on to us for attention and reply as the export of chinaware falls within the scope of our business activities. However, as we are already represented by Messrs. White and Brothers Co., Ltd., 256 Market Street, for the sale of this commodity in your area, we would advise you to get in touch with them for your requirements. In case you are interested in other items, kindly let us know and we shall be very pleased to make your offers directly. Yours faithfully,
Useful Expressions
1. prospective adj. 潜在的 可能的 预期的 prospective buyers 可能的买主 prospective business partners 可能的贸易伙 伴 2. trading partner 贸易伙伴 or business partner
Three points usually contained in letters aiming at establishing business relations:
The source of information The intention of writing this letter and the desire to do business A brief introduction of one’s own company, including: the business scope, credit standing or financial positions, products and services that can be provided, etc. Please do remember the first impression of your letter counts heavily.
Dear Sirs, Your company has kindly been introduced to us by Messrs. White &. Co., Ltd., London, as a prospective buyer of Chinese Cotton Piece Goods. As this item comes within the scope of our business, we shall be pleased to enter into direct business relations with you at an early date. To give you a general idea of the various kinds of cotton piece goods now available for export, we enclose a brochure and a price list. Quotations and sample books will be airmailed to you upon receipt of your specific inquiry. We are looking forward to your early reply. Yours faithfully， Enclosures: 1. Brochure 2. Price List