商务英语阅读完整版PPT课件
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教学课件 商务英语阅读(第2册)
Lead-in Discussion
2. Do you have an experience that you have a business idea and want to turn it into a business?
Lead-in Discussion
3. Which kind of business idea do you like? Why?
Structural Analysis
Para. Main Topics
Para. 1 Business ideas are all around you.
Para. 2- Some ways to help you get
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business ideas
Para. 21- Get ready to transform your
Part I Words and Expressions
viable (Para. 4)
adj. being capable of doing what it is intended
to do 可行的(CET-6, TEM-8)
Cash alone will not make Eastern Europe’s banks viable. 单靠现金不可能使东欧的银行维持下去。
Part II Words and ssions
process (Para. 10)
n. a series of actions which are carried out in
order to achieve a particular result 过程(CET-4, TEM-4)
There was total agreement to start the peace process as soon as possible. 全体同意尽快启动和平进程 。
外研社2024新标准商务英语阅读教程1_教学课件Unit_1
infancy
the time when sth. is just starting to be developed Eg: Networking technology is still in its infancy, yet it has already reached the point where we can call it a new mass medium.
time off：调休 holiday：一般指法定假日,不用上学或上班的假期 days off：纯粹指不用上班，休息的日子或一段时间，例如周末 leave：可当假期，通常是自己申请的休假。
Half work, half vacation: Meet the “workcation”
clock off
concierge
sb. in a hotel whose job is to help guests by telling them about places to visit, restaurants to eat in, etc. Eg: One skill that will always be a top priority for a hotel concierge is the ability to deal with people , preferably in their own language.
perk ≈ fringe, benefit, perquisite
sth. that you get legally from your work in addition to your wages, such as goods, meals, or a car Eg: Perks offered by the firm include a car and free health insurance.
the time when sth. is just starting to be developed Eg: Networking technology is still in its infancy, yet it has already reached the point where we can call it a new mass medium.
time off：调休 holiday：一般指法定假日,不用上学或上班的假期 days off：纯粹指不用上班，休息的日子或一段时间，例如周末 leave：可当假期，通常是自己申请的休假。
Half work, half vacation: Meet the “workcation”
clock off
concierge
sb. in a hotel whose job is to help guests by telling them about places to visit, restaurants to eat in, etc. Eg: One skill that will always be a top priority for a hotel concierge is the ability to deal with people , preferably in their own language.
perk ≈ fringe, benefit, perquisite
sth. that you get legally from your work in addition to your wages, such as goods, meals, or a car Eg: Perks offered by the firm include a car and free health insurance.
教学课件 商务英语阅读(第二版)王艳
Phrase Translation
Give the English equivalents to the following Chinese terms.
• 经济双赢 _____________ • 收入不平等 ___________ • 解雇工人 _____________ • 双边协议 _____________ • 市场准入 _____________
Phrase Translation
Give the English equivalents to the following Chinese terms.
• 关税壁垒 _____________ • 劳动生产率 _____________ • 生产要素 _____________ • 回归分析 _____________ • 世界经济复苏 _____________
Phrase Translation
Give the Chinese equivalents to the following English terms.
• full employment _____________ • in-depth analysis _____________ • free-trade agreement ___________ • product differentiation________ • determinative factor ____________
Sentence Translation
这一监控体系最终将取代美国政府对古巴雪 茄进口的上限。
墨西哥和美国之间的争执不会有任何作用， 并可能导致北美自由贸易协定中关税解除的 中断。
在召开部长级会议之前，将举行一次经济合 作商业论坛，重点探讨如何减小全球经济失 衡的纠正对中国的冲击。
人民大2024商务英语阅读(第3册)(第二版)课件Unit 6 Business Innovatio
Armies of shoppers are looking for bargains.
synthetic adj. artificial; made by combining chemical substances rather than being produced naturally by plants or animals 人造的；（人工）合成 的 (CET4; TEM4; GMAT)
Paras. 7- In a competitive and trend-driven market, both
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Adidas and Nike take measures to make their
products look and perform differently.
1. Bavaria: A free state and one of 16 federal states of Germany. Located in the German southeast with an area of 70,548 square kilometers, Bavaria is the largest German state and Germany’s second most populous state. Munich, Bavaria’s capital and largest city, is the third largest city in Germany.
You can customise the software in several ways.
bespoke adj. (of a product 产品) made specially, according to the needs of an individual customer 订 做的 (GRE)
synthetic adj. artificial; made by combining chemical substances rather than being produced naturally by plants or animals 人造的；（人工）合成 的 (CET4; TEM4; GMAT)
Paras. 7- In a competitive and trend-driven market, both
12
Adidas and Nike take measures to make their
products look and perform differently.
1. Bavaria: A free state and one of 16 federal states of Germany. Located in the German southeast with an area of 70,548 square kilometers, Bavaria is the largest German state and Germany’s second most populous state. Munich, Bavaria’s capital and largest city, is the third largest city in Germany.
You can customise the software in several ways.
bespoke adj. (of a product 产品) made specially, according to the needs of an individual customer 订 做的 (GRE)
商务英语阅读教程4Unit4textBppt课件
to WTO agreements, which are Ratify
signed by representatives of 批准
member governments and
ratified by their parliaments. Most of the issues that the WTO focuses on derive from previous
《知识产权协定》宗旨：减少对 国际贸易的扭曲与阻碍；促进对 知识产权在国际范围内更充分、 有效的保护；确保知识产权的实 施及程序不对合法贸易构成壁垒。
Translation 1
Extending the coverage of trade regulation to the national level, we will examine the relationship between national trade regulation and the world trading system, particularly export and import regulation.
elimination of preferences, on a
Substantial
reciprocal and mutually advantageous 实质的
basis." It was negotiated during
the United Nations Conference on Trade and Employment and was the
Agreement 马拉喀什协议
nations on 15 April 1994,
replacinTariffs and
Trade .
最新文档-商务英语阅读(上册)unit 1-PPT精品文档
When pursuing international business, private enterprises and governments have to decide how to carry out their business, such as what mode of operation to use. A company has a number of modes from which to choose.
purchase and sale of both visible and invisible goods.
International trade has been carried on between countries and geographical regions for thousands of years. Over the centuries, international trade, although periodically interrupted by wars and natural disasters, has gradually expanded, usually at a faster pace than the expansion of world output. The impetus for the existence and expansion of international trade is the same as that for any commercial transaction: value
A direct investment is one that gives the investor a controlling interest in a foreign company. Such a direct investment is also a foreign direct investment (FDI). Control need not be a 100-percent or even 50-percent interest. When two or more companies share ownership of an FDI, the operation is a joint venture. When a government joins accompany in an FDI, the operation is called a mixed venture, which is a type of joint venture.
商务英语阅读上册课件及答案2PPT教学课件
North Africa (MENA). In all three regions,
the trade pacts build on the precedents
established first by the Canada-US Free
Trade Agreement (FTA) signed in January
America and the Caribbean (LAC) and the
Asia-Pacific region. For the past five years,
similar initiatives have been launched
with countries in the Middle East and
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3. 留意比较关系：形容词、副词的比较 级或最高级，或是表示比较的词语或结构， 经常会被作为设题题眼。4. 留意破折号、 冒号、括号、引号等特殊标点。5. 留意因 果、并列、转折等逻辑关系词：逻辑关系处
是快速阅读的重要设题点之一，因此题目中 的 because，since， so， therefore， but， while等逻辑关系词语往往可以成为 重要的信息定位点之一。
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定位的技巧是要在定位的地方有：1.如 果题目中包含数字，可以成为很好的题眼， 因为数字在文章中一般是以阿拉伯数字的形 式出现，比较容易寻找，方便快速定位。2. 留意人名、地名、机构名称等专有名词：专 有名词都是以大写字母开头，与数字信息一 样，它们在文章中显得比较突出，比较容易 寻找，方便快速定位。
Similarly, the NAFTA catalyzed interest
商务英语阅读Unit 10(课堂PPT)
英国：大海、水相关的习语，如：to spend money like water挥金如土; to rest on one’s oars暂时一歇; over head and ears灭顶之灾; over head and ears in debt负债累累；
狗：英国爱狗—a lucky dog幸运儿; 中国—人模狗样 12 ，狗仗人势
Unit 11
A. stationarity固定性
习语的结构都是固定的，不能被更改或替换，即使是同义 词也不行，比如：
不能把rain cats and dogs改成rain dogs and cats或rain a cat and a dog等等。
也就是说，习语的任何一个组成部分都是固定的，随意更 改会出现词不达意甚至啼笑皆非的结果。如：
out of question 毫无疑问 out of the question 没问题
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Business English: A Reading Course
Unit 11
B. Integrality整体性/完整性
习语作为完整的语义单位不可随意分割截取使用，应避免 望文生义或断章取义。如： to lose one’s head 惊慌失措 (不是 “失去了头” ) let the cat out of the bag
You can not eat your cake and have it. 两者不 可兼得。
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E、民间故事
Unit 10
Columbus’s egg 哥伦布竖鸡蛋，喻指万事开头难。
Black Friday 黑色星期五，喻指倒霉的日子。
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习语的特性
Business English: A Reading Course
狗：英国爱狗—a lucky dog幸运儿; 中国—人模狗样 12 ，狗仗人势
Unit 11
A. stationarity固定性
习语的结构都是固定的，不能被更改或替换，即使是同义 词也不行，比如：
不能把rain cats and dogs改成rain dogs and cats或rain a cat and a dog等等。
也就是说，习语的任何一个组成部分都是固定的，随意更 改会出现词不达意甚至啼笑皆非的结果。如：
out of question 毫无疑问 out of the question 没问题
10
Business English: A Reading Course
Unit 11
B. Integrality整体性/完整性
习语作为完整的语义单位不可随意分割截取使用，应避免 望文生义或断章取义。如： to lose one’s head 惊慌失措 (不是 “失去了头” ) let the cat out of the bag
You can not eat your cake and have it. 两者不 可兼得。
8
E、民间故事
Unit 10
Columbus’s egg 哥伦布竖鸡蛋，喻指万事开头难。
Black Friday 黑色星期五，喻指倒霉的日子。
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习语的特性
Business English: A Reading Course
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课程目的
• 通过教学让大家理解、熟悉商业领域中常用词 和词组的含义及用法，熟练掌握有效地阅读商业 文章所需要的技巧、策略与商务英语专业词汇， 并通过大量的专题阅读练习，增强语感，从而全 面提高学生通过阅读指南、手册、杂志、报纸、 公司介绍、报告和合同等商务材料以获取各种商 业信息的能力，为毕业后成为适应社会需要的应 用型涉外商务工作者打下坚实的基础。
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Reading Skill Focus
That is, examine the sentence in which the word appears, or even the sentence before and after the word. When the surrounding text contains a hint or suggestion to help determine the meaning of the unknown word, we refer to this hint or suggestion as context clue. There are commonly six types of context clues:
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Business Language
Reading Skill Focus Comprehensive Reading
Practical Reading Words and Expressions
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Reading Skill Focus
Contrast/Antonym Clues In some sentences, we will find two words with opposite meanings. If we know the meaning of one word, we will be able to guess the meaning of the other word. The clue words commonly used in the sentences are:
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Reading Skill Focus
1. Inference /General Sense Context Clues（推论/常识） 2. Contrast /Antonym Clues（对比/反义） 3. Restatement /Synonym Clues（重述/同义） 4. Example Clues（示例） 5. Cause and Effect Relationship Clues（因果关系） 6. Definition-
Reading Skill Focus
Inference/General Knowledge Clues Sometimes a word or phrase is not immediately made clear within the same sentence. Relationships, which are not directly apparent, are implied. The reader must look for clues within, before, and after the sentence in which the word is used.
CENTURY BUSINESS ENGLISH 世纪商务英语
阅读教程（基础篇I）（第四版）
主编：王洗薇
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大连理工大学出版社
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写在前面的话
• 1.商务英语与高职英语的联系和区别； • 2.商务英语阅读的侧重点； • 3.本书的内容介绍（前言和目录）； • 4.同学们的期望； • 5.老师的期望和要求。
Context Clues (1) Successful readers use a variety of plans to deal with words they do not know. They may study the formation or parts of the word, or they may make use of definition, its synonym or antonym provided by the author to work out its meaning. Determining meaning through context is the most effective method for handling unknown words.
大连理工大学出版社
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Unit One Business Language
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大连理工大学出版社
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Business Language
Do you know how native speakers should use English in business contexts and why Chinese is becoming popular in South Korea? You will know the answers after the learning of this unit. Besides, you will also read an introduction to a training course which shows the features of effective English training methods and learn some reading skills about how to guess the meaning of new words from context clues.
We will discuss the six types of context clues from Unit 1 to Unit 4. In this unit, we will begin with Inference /General Sense Context Clues and Contrast/Antonym Clues.